Du Anmin will soon leave office, Li Dong also needs money anxiously. 杜安民即将离任,李东这边也急需要钱。 In this case, Du Anmin will not tow the matter. 这种情况下,杜安民也不会将事情拖下去。 On the evening of 19 th Li Dong and Du Anmin finish talking, No. 21 north of the Changjiang River finance managed then acts to convene the major banks to meet. 19号晚上李东和杜安民谈完,21号江北金融办便出面召集了各大银行开会。 Conference's that day's, Li Dong led distant several executives to attend the conference personally. 会议当天,李东带领远方几位高管亲自出席了会议。 In the conference, Li Dong related in detail distant all sorts of advantages, gave a speech of several thousand character. 会议上,李东详述了远方种种优势,发表了一遍数千字的演讲。 Only by flickering, counts on the bank to disburse money, that is the wishful thinking. 光靠忽悠,指望银行出钱,那是痴心妄想。 Especially reaches as high as 10 billion related to the fund, the bank will not easily relent, even if there is a north of the Changjiang River government to be a guarantor. 尤其是涉及资金高达百亿,银行这边更不会轻易松口,哪怕有江北政府作保。 Li Dong is also hopeless several generous languages to be able these to loan to oneself, when the major bank heads still at the discussion, Li Dong offered a sacrifice to kill to incur. 李东也没指望自己几句慷慨之语就能让这些人给自己放款,当各大银行负责人还在讨论的时候,李东祭出了杀招。 „Distant place is willing by the distant building and distant square and green space building and Sichuan navigation stock and distant logistics garden...... these fixed assets as the mortgage!” “远方愿意以远方大厦、远方广场、绿地大厦、川航股份、远方物流园……这些固定资产作为抵押！” The conference room that talked in whispers was peaceful immediately, resounds an intermittent discussion. 原本窃窃私语的会议室顿时安静了下来,紧接着就响起一阵阵讨论。 These fixed assets of distant place, that may be the high-quality industry. 远方的这些固定资产,那可都是优质产业。 Besides distant logistics garden some not too safe, other fixed industries are appreciating unceasingly. 除了远方物流园有些不太保险之外,其他的固定产业都在不断升值。 Now Li Dong is willing to conduct the mortgage loan with these industries, without the government is a guarantor, they will also move. 如今李东愿意拿这些产业进行抵押贷款,哪怕没有政府作保,他们也会动心。 Every large or small bank on the scene is over 20, especially also has with distant cooperation quite deep Construction Bank. 在场大大小小的银行超过二十家,尤其其中还有和远方合作颇深的建行。 The conference just ended, the north of the Changjiang River Construction Bank heads make the distant place discuss in private. 会议刚结束,江北建行负责人就约远方这边进行私下会谈。 ...... …… On September 22, north of the Changjiang River Construction Bank took the lead to give the response. 9月22号,江北建行率先给出了回应。 Is willing to turn on the special channel for the distant place, low-interest loan that gives the distant group 1.5 billion quotas. 愿意为远方开启特殊通道,给予远方集团15亿额度的低息贷款。 Naturally, pleasant to hear that said that in fact Construction Bank is not worried about the distant place. 当然,说的好听,实际上建行这边丝毫不担心远方还不起。 This 1.5 billion loans, Li Dong used the distant square and distant building mortgages, the words that these two industries, sell now perhaps, the value can achieve 2 billion. 这次15亿贷款,李东用了远方广场和远方大厦进行抵押,这两处产业,现在出售的话,恐怕价值能达到20亿。 However, the quota of Construction Bank giving is not low. 不过话说回来,建行这边给出的额度也不低。 Generally, the mortgage loan, can give value in security half of quotas to be even good, this Construction Bank gave 70% quotas, is the comparison favors the distant place. 一般情况下,抵押贷款,能给出抵押物价值一半的额度就算不错了,这次建行给出了70%的额度,算是比较看好远方的。 After following closely Construction Bank, that side ICBC also gave the response. 紧随建行之后,工行那边也给出了回应。 ICBC is willing to give 1.5 billion low-interest loans similarly, but the collateral is the Sichuan navigation stock. 工行同样愿意给出15亿的低息贷款,而抵押物则是川航股份。 Sichuan navigation stock distant place purchase time, the value reaches as high as 2.5 billion, this time converts, was short of 1 billion all of a sudden, matter that this does not have the means. 川航股份远方收购的时候,价值高达25亿,此次折算下来,一下子就少了10亿,这也是没办法的事。 The bank asked was steady, was not you said that your value how much money can give you how much money. 银行求的就是一个稳,不是你说你值多少钱就能给你多少钱的。 Especially this type reaches as high as billions loans, various aspects need to verify strictly and ensure the fund will not present the bad debts, can give such high loan, what looked is the face of north of the Changjiang River government, as well as under the distant industry is indeed good. 尤其是这种高达几十亿的贷款,各方面都需要严格审核,确保资金不会出现烂账,能给出这么高额的贷款,看的还是江北政府的面子,以及远方旗下的产业的确不错。 All these premises naturally are once the distant place presents the accident, they can secure against loss promptly. 这一切的前提自然是一旦远方出现变故,他们能及时止损。 In the middle of four big banks, two gave the response, then other small banks also gave the response and support scattered. 四大银行当中,两家给出了回应,接下来其他小银行也零零散散地给予了回应和支持。 As of 28 th, Li Dong the fixed asset that can mortgage the distant group almost mortgaged. 截至到28号,李东将远方集团能抵押的固定资产几乎都抵押了出去。 Besides the commercial city has not moved, once at this time the distant place has an accident, perhaps affiliated industry will be auctioned. 除了商城没动之外,这时候远方一旦出了事,旗下的产业恐怕都会被拍卖。 However mortgaged so many industries, the distant place achieved the anticipated target finally. 不过抵押了这么多产业,远方这边总算达成了预期目标。 This time a bank that participates in the loan altogether achieved 17, altogether provided 10.2 billion loan amounts for the distant place. 这次参与贷款的银行总共达到了17家,一共为远方提供了102亿的贷款额度。 Because is the special channels that walk, these funds will infiltrate the distant account in one month one after another. 因为都是走的特殊渠道,这些款项会在一个月之内陆陆续续打入远方账户。 ...... …… September 29. 9月29号。 The distant group held the high-level meeting. 远方集团召开了高层会议。 The conference from the beginning, Li Dong the matter of loan will announce, finally sinking sound said: „ Now we had money, 10 billion! 会议一开始,李东就将贷款的事宣布了一遍,最后沉声道:“现在我们有钱了,一百亿！ However this 10 billion are almost all our capital, can rout Su fruit thoroughly, that all are good. 不过这一百亿几乎是我们的所有资本,能将苏果彻底击溃,那一切都好。 But if had so much money, was defeated by the Su fruit, we almost can say were finished. 可要是有了这么多钱,还是被苏果击败了,我们差不多可以说完蛋。 When the time comes except for the commercial city, other will be taken away, therefore this time we fight to win or die, can only win cannot defeat! ” 到时候除了商城这边,其他一切都会被收走,所以这次我们是背水一战,只能赢不能败！” „Moreover these money are impossible to spend in southern Jiangsu, that side the Henan province to ask for money completely, that side Fengcheng asks for money, commercial city here asks for money, that side the logistics also asks for money......” “而且这些钱也不可能全部花在苏南,豫省那边要钱,凤城那边要钱,商城这边要钱,物流那边也要钱……” „Can leave the fund of southern Jiangsu, but over 1 billion.” “能留给苏南的资金,不过超过10亿。” „If 1 billion flowers, have not been able to rout Su fruit, we must retreat from southern Jiangsu. Because to that time, we will fall into a big mire, regional supermarkets will face the attack.” “如果10亿花了,还不能将苏果击溃,那我们就要从苏南撤退。因为到了那时候,我们会陷入一个大泥潭,各地的超市都会面临攻击。” „, Having the confidence can win this war?” “诸位,有信心能赢得这一战吗？” „Has!” “有！” The people got flushed in the face with anger roared, if usually, they must pay attention to the quality, paid attention to the self-control. 众人都脸红脖子粗地吼了一句,要是平时,他们还要注意素质,注意涵养。 At this time everyone could not attend to many, Li Dong said that perhaps fought to win or die expanded a point. 这时候大家也顾不得许多了,李东说背水一战也许扩张了一点。 But southern Jiangsu that side indeed involves greatly, if were really routed by the Su fruit in southern Jiangsu, then the distant place will shift to the defensive trend comprehensively. 可苏南那边的确牵扯巨大,如果真在苏南被苏果击溃,接下来远方就会全面转向防守趋势。 Cannot expand did not say, the market that they seize earlier will also be reduced the pinnacle. 不能扩张不说,他们前期抢占的市场也会被压缩到极致。 But regional markets, the distant investment over 10 billion, have added numerous, really must be routed by various, the distant place loses also over 10 billion. 而各地市场,远方投资早就超过百亿,林林总总加起来,真要被各家击溃了,远方损失也会超过百亿。 The loss is so serious, then the distant place also can only retain north of the Changjiang River private plot probably. 损失这么惨重,接下来远方大概也只能保留江北这一块自留地了。 Li Dongan according to the hand, continued saying: „ Moreover the outside world were many to our hearsay for serveral days, in addition in southern Jiangsu, we have maintained the defensive stance, under is in inverse proportion, to our confidence is a major attack. 李东按了按手,继续道:“另外这些天外界对我们传闻很多,加上在苏南,我们一直保持防守姿态,此消彼长之下,对我们的信心是一个重大打击。 For these days, southern Jiangsu that side flustered. 这几天,苏南那边人心惶惶。 The Su fruit acts in secret, one week, three shop shopkeepers leave job, this situation cannot continue. 苏果又暗中出手,一个星期的时间,三家门店店长离职,这种情况不能继续下去了。 Just immediately is National Day, I prepare during the National Day, conducts the large-scale counter-attack. 刚好马上就是国庆,我准备在国庆期间,进行大规模的反击。 How do you feel? ” 你们觉得如何？” Sun Tao nods saying: „ Must organize to counter-attack as soon as possible, gets down again, the will of the people was chaotic. In addition this time we finance 10 billion, there is a qualification of counter-attack. 孙涛点头道:“必须要尽快组织反击,再这么下去,人心就乱了。加上这次我们融资百亿,也有了反击的本钱。 Also, small shop that Su fruit these take temporarily, they chose most quickly the simplest repair transformation plan, the direct post the wallpaper, traded the signboard to finish up even. 还有,苏果那些临时拿下的小门店,他们选择了最快最简单的装修改造方案,直接贴贴墙纸,换换招牌就算完事了。 According to this trend, they might choose in the National Day do business completely, with encircle our big store. 按照这趋势,他们很可能会在国庆的时候选择全部营业,用以围剿我们的大卖场。 Also, for these days that side southern Jiangsu spread the news, the southern Jiangsu government possibly is partial to in Suguo, in addition we were in an inferior position, may choose to them finally supports Su fruit thoroughly. 还有,这几天苏南那边传来消息,苏南政府可能更偏向于苏果,加上我们处于劣势,到最后他们可能会选择彻底支持苏果。 Has a plan for the present, must show our strengths, making the southern Jiangsu government dread. 为今之计,必须要展现我们的实力,让苏南政府有所忌惮。 As the matter stands, biggest possibly is the southern Jiangsu government maintains will wait and see the trend...... ” 这样一来,最大的可能是苏南政府会保持观望趋势……” Sun Tao the analysis of advantages and disadvantages, Li Dong nods saying: „That decides in the National Day counter-attacks, cannot continue to make fruit occupy the situation, the brand that otherwise we establish earlier all destroyed.” 孙涛将利弊分析完,李东点头道:“那就定在国庆进行反击,不能继续让苏果占据先机,要不然咱们前期建立起来的品牌全都毁了。” Then the people also discussed specific measures, wait for others to depart in abundance, Sun Tao then said in a low voice: „Chen that side situation how?” 接下来众人又商量了一下具体措施,等其他人纷纷离去,孙涛这才低声道:“陈总那边情况如何了？” Li Dong frowns saying: „ For the time being does not have the good news, this matter I look a little dangerous. Changkelong and Yong'an were not silly at this time, perhaps they are willing to see after we put together a victory and defeat, makes the decision. 李东蹙眉道:“暂且还没太好的消息,这事我看有点悬。常客隆和永安这时候也不傻,恐怕他们更愿意看到我们双方拼个胜负之后再做决定。 What I am worried was two contacted with Su fruit at this time, once is known by the Su fruit our calculation, then troubled is bigger. ” 我更担心的是两家这时候联系苏果,一旦被苏果知道了我们的盘算,接下来麻烦更大。” Sun Tao sighed slightly: „At this time can only count on Chen.” 孙涛微微叹道:“这时候只能指望陈总了。” If Chen wave can take two good, when the time comes, definitely gives Su fruit to cause heavy losses unexpectedly. 陈浪要是能拿下两家还好,到时候出其不意之下,肯定更给予苏果重创。 But if cannot take, instead leaked the news, Su fruit, once had the protection, even if can take later, did not have the effect of surprise-attack forces. 可要是不能拿下,反而泄露了消息,苏果一旦有了防备,就算后期能拿下,也没了奇兵的效果。 More serious is these two is taken by China Resources, that had one misfortune after another on the disadvantaged distant place, likely really must retreat from southern Jiangsu is good. 更严重的就是这两家被华润拿下,那原本就处于劣势的远方雪上加霜,很可能真要从苏南撤退才行。 By that time, Li Dong also can only give up something minor to save something major. 到了那时候,李东也只能弃卒保车。 Two people said several, finally silent, at this time can only look at Chen wave. 两人说了几句,最后都沉默了下来,这时候只能看陈浪的了。 After a while, Li Dong aspirates saying: „ Do not want is too many, even if gives up southern Jiangsu market still having nothing. Even if I give up southern Jiangsu market, will not make fruit profit, to the final moment, I gave hundred associations the market southern Jiangsu. 过了一会,李东吐了口气道:“别想太多了,就算放弃苏南市场也没什么。而且就算我放弃苏南市场,也不会让苏果得利,到了最后关头,我就将苏南的市场让给百联。 I want to take a look but actually, when the time comes Majialiang anything expression! ” 我倒想看看,到时候马家梁什么表情！” Sun Tao smiles bitterly, this probably was the worst result. 孙涛苦笑一声,这大概是最糟糕的结果了。 Once makes hundred unite in southern Jiangsu does in a big way, even if then hundred will unite with China Resources will present the battle, fierce that but still the non- ratio and distant place will struggle. 一旦让百联在苏南做大,接下来就算百联和华润会出现争斗,可也不比和远方这边斗争的厉害。 Instead lets a wolf into the fold, if both sides are staring at the distant place, likely northern Lianjiang home market met with a disaster. 反而是引狼入室,双方要是都盯着远方,很可能连江北本土市场都遭殃。 However at this time Sun Tao was also disinclined to persuade, after all has not arrived that step, really to that step said again. 不过这时候孙涛也懒得劝说了,毕竟还没到那一步,真到了那一步再说。 ...... …… October 1. 10月1号。 The domestic retail market biggest blood spelled to appear. 国内零售市场最大的血拼出现了。 The distant place and Su fruit launched the propaganda of blotting out the sky in Jinlingcheng, various promotions are dazzling. 远方和苏果在金陵城内都展开了铺天盖地的宣传,各种促销活动让人眼花缭乱。 October 1 on the same day, Su fruit demonstrated it in Jinling unreplaceable overlord imposing manner. 10月1号当天,苏果显示了其在金陵无可替代的霸主气势。 Merely one day of time, Su fruit peripheral started doing business 22 convenience stores in the time big store, 16 community shops. 仅仅一天时间,苏果在时代大卖场周边开业了22家便利店,16家社区店。 In addition has special permission franchise store 11, sieges the distant place by the unapproachable imposing manner all round. 另外还有特许加盟店11家,以无可匹敌的气势将远方团团围困。 Majialiang personally acts to inspect various shops, voiced the brave words determination, „, no matter Shidai Supermarket price many, Su fruit even if an egg also be few 10 cents compared with the opposite party!” 马家梁亲自出面巡视各家门店,发出了豪言壮志,“不管时代超市物价多少,苏果这边哪怕一个鸡蛋也要比对方少一角钱！” „Wants my Majialiang in the Su fruit, but also one day in this position, the Jinling market I am the small patch of land does not let!” “只要我马家梁在苏果,还在这个位置上一天,金陵市场我是寸土不让！” Except for the price war and pack of wolves tactic, Majialiang strengthens the gradient advancement strategy and region centralized strategy again, wants market each family elimination of distant in Jinling. 除了价格战和狼群战术,马家梁再度加强梯度推进战略和区域集中战略,想将远方在金陵的市场一家家消灭。 The distant place also spares no expense, follows close on Su fruit the footsteps. 远方这边也不惜血本,紧跟苏果脚步。 The Su fruit reduces prices, far convenience price cut. 苏果降价,远方便降价。 Su Fruit Organization Shop hits the promotion, the distant promotion scope participation line of goods are then more. 苏果组织门店打促销,远方促销幅度参与商品种类便更多。 both sides are spare no expense, launched the imposing positive/direct blood close fighting in the Jinling area, every day both enterprises are losing money to operate. 双方都是不惜血本,在金陵地区展开了轰轰烈烈的正面血拼战,每天两家企业都在亏本经营。 Whose at this time both sides on looking at energy consumption died, as for who can win, even if were the professional is not good to judge. 这时候双方就看谁能耗死谁了,至于到底谁能赢,哪怕是业内人士也不好判断。 Before Majialiang, used this move indeed is to consume many people, who do not forget his opponent is. 马家梁之前用这招的确是耗死了很多人,可别忘了他的对手是谁。 Li Dong this fellow is always crazy, he is different from other foreign-funded enterprise, other enterprise happens the large scale loss, will definitely choose the stop-loss. 李东这家伙向来疯狂,他和别的外资企业不同,别的企业一旦出现大幅度亏损,肯定会选择止损。 But Li Dongke not necessarily, can look from the initial e-commerce war. 而李东可不见得,从当初的电商大战就能看出来。 This fellow fights the price war, does not arrive really has no way out, rarely will surrender. 这家伙打起价格战来,不到真的走投无路,很少会投降。 Moreover Li Dong just from the bank financing 10 billion, in his hand the capital were a short time ago many, goes all out to consuming with Su fruit, finally failure is very likely Su fruit. 而且前不久李东刚从银行融资百亿,他手上资本不少,拼了命和苏果对耗,最后失败的很有可能是苏果。 After all this is a state-owned enterprise, is China Resources's affiliated enterprise, once loses money is excessive in scale, Majialiang cannot support. 毕竟这是国企,是华润旗下的企业,一旦亏损规模过大,马家梁撑不住的。 Also, these must look at the attitude of Vanguard. 还有,这些还要看华润万家的态度。 If Vanguard also starts the blood to spell in other regions, the distant place must meet to incur, the two sides lose simultaneously, the distant place may not support finally. 如果华润万家在其他区域也开始血拼,远方就得接招,两边同时损耗下去,远方不一定能撑到最后。 Naturally, all these must look that side China Resources had this boldness. 当然,这一切就得看华润那边有没有这个魄力了。 If Chen wave in no matter what, might put forth this move very much. 如果是陈浪在任,很有可能会使出这招。 But just took over Vanguard eo soon Hong Ji not necessarily to have this boldness, even the opposite party does not have to take over Vanguard now completely, at this time and distant blood spelled, just took office has the loss, above will also not necessarily agree. 而刚接任华润万家eo不久的洪基不见得有这个魄力,甚至对方现在还没完全将华润万家接手,这时候和远方血拼,刚上任就出现亏损,上面也不见得会同意。 Overall, at this time both sides had the advantages respectively, the victory and defeat is very indeed ugly. 总体而言,这时候双方各有利弊,胜负的确很难看出来。 The outside world guessed, the war of this most direct blood spelling should continue long time, decided that the victory and defeat the time will perhaps continue to next year is uncertain. R 外界都猜测,这场最直接的血拼之战应该会延续很长时间,决定胜负的时刻也许会延续到明年也不一定。r