ROEWR :: Volume #8

#797: Pre-war preparation( thanked Chunmei god of brothers ten thousand bestows)


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The distant place announced one, the influence unable to pass suddenly. 远方公告一出,影响力绝非一时间就能过去的。 What is loves like the life, at this moment the domestic senior manager has profound understanding. 什么叫爱才如命,这一刻国内高级经理人深有体会。 Although money is not multipurpose, may sometimes weigh something, money is the biggest standard. 金钱虽然不是万能的,可有时候衡量一些东西,金钱就是最大的标准。 For a professional manager, the distant place achieved the limit. 为了一个职业经理人,远方可谓是做到了极限。 Such enterprise, such helmsman, even if he is very young, the people have to say a clothing/taking. 这样的企业,这样的掌舵人,哪怕他还很年轻,众人也不得不说一个服。 ...... …… Shenzhen stock market. 深市。 Vanguard Headquarters. 华润万家总部。 Chen wave has not connected with the work at this moment, this event must say that affects in a big way on whom, does not have others except for him. 陈浪此刻还未交接完工作,这次事件要说对谁影响最大,除了他没有别人。 The departure, having two points is not as he expected. 离职事件,有两点出乎他的预料。 First, he has not thought that China Resources Headquarters made the announcement quickly. 第一,他没想到华润总部这么快就发布了公告。 Must know that he has not connected with the work, at this time announced to the public the news directly, was really anxious, probably looked forward to him to walk. 要知道他还没交接完工作呢,这时候直接对外公布消息,实在是太急了,好像巴不得他走似的。 Second, dealing of distant place. 第二,远方的应对。 To be honest, he has not thought that the distant place will do that before he even extinguished the thoughts of going to the distant place. 说实话,他也没想到远方会这么做,之前他甚至都熄了去远方的心思。 However his elementary school younger brother, does not act already, makes a move then to amaze the world with a single brilliant feat. 然而他那位小学弟,不出手则已,一出手便是一鸣惊人。 No bargained back and forth, without and him discussed that even he also submerged the duty distant place, at this time the distant place directly proposed that is willing to compensate 30 million, can this average person achieve can it be that? 没有任何讨价还价,没有和他商量,甚至他还没入职远方,这时候远方就直接提出愿意赔偿3000万,这岂是一般人能做到的? Did not say with emotion, that is the lie. 说不感动,那是假话。 He left job China Resources, in Chen Langxin also some do not abandon, the feeling of somewhat having a deficit. 原本他离职华润,陈浪心中还有些不舍,有些亏欠的感觉。 However at this time, Chen wave did not have this type to have a deficit the feeling. 然而这时候,陈浪没了这种亏欠感。 Enters the duty China Resources 20 years, fought for 20 years, he does not dare to say some own big great achievements, the profit that but so many years, he creates for China Resources is not 2-3 words can talk clearly. 入职华润20年,打拼了20年,他不敢说自己有多大的丰功伟绩,可这么多年,他为华润创造的利润绝不是2-3话能说清的。 Executive who leaves job from China Resources, he is not first. 从华润离职的高管,他不是第一个。 People strive upward, the water toward the low spot class/flow, his conscientious 20 years, the 40-year-old changes an enterprise to work, was too normal in the business circle. 人往高处走,水往低处流,他兢兢业业20年,不惑之年换一家企业工作,在商界太正常了。 Even after he entered the duty distant place, China Resources proposed that competes industry the claim, he can also accept. 哪怕等他入职远方之后,华润提出竞业索赔,他也能接受。 But when he has not left China Resources, has not entered the duty same enterprise time, China Resources takes to compete industry the limit to threaten him unexpectedly ahead of time, this was too frightening. 可在他还没离开华润的时候,还未入职同行业企业的时候,华润居然提前拿竞业限制来威胁他,这就太让人心寒了。 In the office, Chen wave complexion fluctuates. 办公室中,陈浪脸色变幻一阵。 For a long time telephones. 许久才打了个电话出去。 Connects the call, Chen wave somewhat said exhaustedly: king, sorry.” 接通电话,陈浪有些疲惫道:“王总,对不起。” Telephone that side silent moment, said after a while: Was needless to say sorry, you have not been unfair to anyone. This company was too anxious, even I have not thought.” 电话那边沉默片刻,过了一会才道:“不用说对不起,你没有对不起谁。这次公司太急了,连我也没想到。” Went to the distant place to do well, only hoped......” “去了远方好好干吧,只希望……” king wants saying that the hope in the future do not become the opponent, but this possibility is not really big. 王总很想说希望日后不要成为对手,可这种可能性真的不大。 As the supermarket chain first, is all supermarket chains the goal that wants to exceed. 作为连锁超市第一,是所有连锁超市都想要超越的目标。 Distant Li Dong is ambitious, won't he have this thoughts? 远方李东野心勃勃,他会没这心思? Now Chen Langru duty distant place, the distant place adds the brave general again, from now on will perhaps probably have a war. 现在陈浪入职远方,远方再添猛将,今后恐怕少不了一番大战。 The market is so big, the distant place wants to expand, naturally must seize others' market. 市场就这么大,远方想扩张,自然得抢占别人的市场。 both sides conducted the large-scale investment in the eastern China, now the strength is almost the same, a following eastern China region retail market unavoidably chaotic war. 双方在华东地区都进行了大规模的投资,现在实力相差无几,接下来的华东区域零售市场免不了一番乱战。 Two people are speechless for a while, king always Chen wave guide. 两人一时无言,王总是陈浪的领路人。 He can achieve ten thousand general manager, cannot leave king to support. 他能做到万家总经理一职,离不开王总的支持。 However at this moment, two people do not know that should say anything. 不过此时此刻,两人都不知道该说什么。 Also after a while, Chen Langcai aspirates saying: king, I wants to complete the connection work as soon as possible. Now the group had issued my departure announced that I keep also the disciple to annoy the person to smile again, at the end of the month I want to leave the company officially.” 又过了一会,陈浪才吐了口气道:“王总,我希望尽快完成交接工作。如今集团已经发布了我的离职公告,我再留下来也徒惹人笑,月底我想正式离开公司。” I arrange with every effort, after leaving the company, you......” “我尽力安排,离开公司之后,你……” I will go to the north of the Changjiang River.” “我会去江北。” Also right, north of the Changjiang River Li Dong indeed...... indeed unusual, little Chen, although does not want to speak these words, but wished you to have a bright future.” “也对,江北李东的确……的确非同一般,小陈,虽然不想说这句话,不过还是祝你鹏程万里。” Thanks king.” “谢谢王总。” „......” “……” Hangs up the telephone, Chen wave somewhat is startled the god for a while. 挂断电话,陈浪一时有些怔神。 Can walk? 要走了吗? Left worked 20 years of company, greets a new future, he who at this moment set firm resolve even if also somewhat paced back and forth. 离开工作了20年的公司,去迎接一个新的未来,此刻哪怕下定决心的他也有些彷徨。 ...... …… Jinling. 金陵。 Su Fruit Headquarters. 苏果总部。 Obtains Chen wave soon to leave the news of China Resources, Majialiang has not revealed the color of what liking. 得到陈浪即将离开华润的消息,马家梁并未流露出什么欢喜之色。 He and Chen wave have the difference to really have its matter, does not cope with Chen wave is also well-known. 他和陈浪有分歧确有其事,和陈浪不对付也是人尽皆知。 Even looks down upon Chen wave merger and acquisition strategy, this group also many people know. 甚至看不起陈浪的并购策略,这点集团内部也有不少人知道。 But the difference in opinion, does not represent him really to look down upon Chen wave, really thinks that Chen wave does not have the skill. 可意见上的分歧,不代表他真的看不起陈浪,真的认为陈浪没本事。 Said strictly, he is Chen wave defeated. 严格说起来,他才是陈浪的手下败将。 Initially Chen wave is in Su fruit hand that since he wielded, merged Su fruit, became the person of China Resources department by oneself. 当初陈浪就是从他执掌的苏果手中,并购了苏果,让自己成为华润系的人。 For these years, he and Chen wave could not pass, one type lived the fine jade He Shengliang's indignation probably. 这几年来,他和陈浪过不去,大概也有一种既生瑜何生亮的愤慨。 However, now Chen wave must walk. 然而,现在陈浪要走了。 Walking was not fearful, what is fearful is he must go to below home is the distant place. 走了不可怕,可怕的是他要去的下家是远方。 The distant time, that is he in southern Jiangsu biggest competitor. 远方时代,那是他在苏南最大的竞争对手。 Before both sides got rid of the foreign-funded enterprise hand in hand, got rid of in the native place the small retail business, got rid of all outcomers. 之前双方携手干掉了外资企业,干掉了本土中小零售企业,干掉了一切外来者。 But these could not cover, both sides were the facts of biggest opponent. 可这些还是掩盖不了,双方才是最大对手的事实。 Beforehand Sun Tao, maintaining the accomplishments of one's ancestors has development to be insufficient. 之前的孙涛,守成有余开拓不足。 Now takes over Zhang Mingduo of Huadong District, temporarily is busy with the expansion, is incapable of fighting with Su fruit. 现在接任华东区的张明铎,暂时忙于扩张,无力和苏果争锋。 However this situation must change quickly, once Chen wave enters the duty distant place, Majialiang has the feeling, his goal decides on China Resources. 不过这种情况很快就要改变了,陈浪一旦入职远方,马家梁有感觉,他的目标就定在华润头上。 Before Su fruit and Vanguard in name were one, in fact actually operated independently. 之前苏果和华润万家名义上是一家,实际上却是各自为战。 But from that moment on, his Su fruit is China Resources's biggest representative in eastern China. 可从这一刻起,他苏果就是华润在华东地区的最大代表。 If Chen wave opens the war, Su fruit bears the brunt absolutely. 如果陈浪开启战争,苏果绝对首当其冲。 Thinks of this, the Majialiang look reveals to wipe the stern countenance, such being the case, then on who strikes the first blow has the advantage! 想到这,马家梁眼神流露出一抹厉色,既然如此,那就先下手为强! When Chen wave has not been separated from China Resources, the time strength exhausts again said. 趁着陈浪还未脱离华润之际,把时代实力耗尽再说。 „!” “诸位!” Majialiang swept a front Su fruit executive, said slowly: Starting today, our opponents are the distant places!” 马家梁扫了一圈面前的苏果高管,缓缓道:“从今天开始,我们的对手就是远方!” Vice-President stretch/open!” “张副总!” Chairman, you said.” “董事长,您说。” Immediately arranges the person to conduct the market survey, the main investigation and study goal is the price of distant time, the line of goods, the shop distribution...... “马上安排人进行市场调研,主要调研目标就是远方时代的物价,商品种类,门店分布…… Since has pursued the foreign capital, we for a long time had not acted very much, because before has scruples, the ignores time expanded the scale. 自从驱逐外资以来,我们很久都没出手了,之前因为有所顾忌,放任时代扩大了规模。 Now raises the tiger to create disaster, does not start, our den was about to lose. 如今养虎为患,再不下手,我们连老巢都快丢了。 Said that I am the wolf, that this time makes the distant place try our pack of wolves tactics! ” 都说我是狼,那这次就让远方试试我们的狼群战术!” Although the Majialiang tone is pale, others are actually in the heart concentrate, this time looked like really must do the big movement. 马家梁语气虽淡,其他人却是心中一凝,这次看来是真要搞大动作了。 old Liu, when Vice-President stretch/open completes the market survey, you make the attack plan immediately, this time has a look is our group wolf is fierce, is his young tiger is fierce.” “老刘,等张副总这边做完市场调研,你马上制定进攻计划,这次看看到底是我们群狼厉害,还是他这头幼虎厉害。” Chairman, mainly aims at the southern Jiangsu entire eastern China?” Vice-President Liu asked hastily. “董事长,主要是针对苏南地区还是整个华东地区?”刘副总连忙问道。 Majialiang not hesitant, opens the mouth saying: „ First southern Jiangsu, concentrated a point to break through their defense line, being established soon distant place likely on all fronts rout. Moreover us begins, hundred association, Darunfa and can thing beautiful these enterprises also bear? 马家梁没有犹豫,开口道:“先苏南,集中一点攻破了他们的防线,成立不久的远方很可能全线溃败。而且我们这边动手,百联、大润发、物美这些企业还能忍住? So long as were seen the opportunity by them, these people look forward to kick Li Dong this bothering. 只要被他们看到可乘之机,这些人巴不得踢走李东这个搅局者。 We are making the region to operate, he is ambitious, must be the national overlord wholeheartedly. 我们都在做区域经营,偏偏他野心勃勃,一心要做全国霸主。 The establishment is about three years, but also without learning to run, the heart was too wild, provokes the bloody battle everywhere, the market does not need bothering like this, did you understand? ” 成立不过三年,还没学会走就想跑,心太野了,四处挑起血战,市场不需要这样的搅局者,你们懂了吗?” The people quickly nod. 众人都急忙点头。 This Majialiang has not spoken incorrectly actually, currently actually the home really does not have the national retail overlord enterprise. 这点马家梁倒是没说错,目前其实国内还真没全国性零售霸主企业。 Everyone carries out is national development and region leads, multi- business coordination this pattern, mainly operates southern Jiangsu like Su fruit, thing beautiful mainly operates Capital City, the farmer sells in Shanghai, new one sells Guandong good...... 大家执行的都是“全国发展、区域领先、多业态协同”这种模式,像苏果就是主要经营苏南,物美主要经营京城,农工商主营沪上,新一佳主营粤省…… Does strongly in the region, then starts the national layout, is the general character of major enterprise development. 在区域内做强,接着才开始全国布局,是各大企业发展的共性。 But distant place, although in good of north of the Changjiang River operation, but because the time is too short, the background is not thick, the plant root is not solid. 而远方呢,虽然在江北经营的不错,可因为时间太短,底蕴不厚,根子也没那么扎实。 At this time wants to scramble for the national market, the heart was too big, this is also one of reasons many people did not favor. 这时候就想争夺全国市场,心太大了,这也是很多人不看好的原因之一。 ...... …… The distant place announced one, all parties started to have the response. 远方公告一出,各方纷纷开始有了反应。 Before although Yuanfang Supermarket built the frame, but because the business did not coordinate, the resources could not obtain to conform, the competitiveness was not strong. 之前远方超市虽然把框架搭了起来,可因为业务不协同,资源得不到整合,竞争力并不强。 At this time, the distant place is the disciple has the empty table, was seemingly powerful, in fact the core competitiveness was insufficient. 这时候,远方是徒有虚表,看起来强大,实际上核心竞争力还是不够。 Once had Chen wave to ally, that effect absolutely was different. 然而一旦有了陈浪加盟,那效果就绝对不一样了。 The effect that a professional manager, seemingly plays is not big. 一个职业经理人,看起来起到的效果不大。 But Chen wave wields the Vanguard five years, the method experiences and overall perception, that is top. 可陈浪执掌华润万家五年,无论是手段还是经验以及大局观,那都是顶尖的。 At this time he and Li Dong coordinated, teamed up, the produced effect was bigger than two people independent combat absolutely. 这时候他和李东配合,就是强强联手,产生的效果绝对大于两人单打独斗。 So long as there is a sufficient financial support, perhaps by ability of both sides, can still the aspect quickly, stands firm, concentrates Yuanfang Supermarket of impressive on the outside but lacking substance about. 只要有充足的资金支持,以双方的能力,恐怕很快就能平定局面,站稳脚跟,将虚有其表的远方超市凝合起来。 In this case, how everyone can be aloof. 这种情况下,大家怎么能无动于衷。 The major retail groups had the movement, Li Dong first knew. 各大零售集团有了动作,李东第一时间就知晓了。 Especially That side Su fruit, Li Donggeng was knew the strategy and goal of opposite party at the maximum speed. 尤其是苏果那边,李东更是以最快的速度知道了对方的策略和目标。 For these years the distant place was not white mixed, first did not say that distant place's channel, Jinling started also to have a Su Ning in that side. 这几年远方不是白混的,先不说远方本身的渠道,金陵开始还有个苏宁在那边。 Electrical appliances retail and general merchandise retail, although has the competition, may compete is not too big, at this time stretch/open Jindong was also glad to give Li Dong to provide some news and help. 家电零售和百货零售虽然有竞争,可竞争还不算太大,这时候张进东也乐意给李东提供一些消息和帮助。 Received the message, the distant place then made the counter measures quickly. 一收到消息,远方很快便做出了应对措施。 Nowadays, supermarket competitiveness mainly by several aspects, source of goods channel and logistics system and management system...... 这年头,超市竞争力主要就是靠几个方面,货源渠道、物流体系、管理系统…… These are the primary factors of cost control, so long as the cost control, then everyone spelled serves and brand. 这些都是控制成本的主要因素,只要成本控制下来了,接下来大家拼的才是服务和品牌。 The service and brand, the distant place confessed that not fruit is bad. 服务和品牌,远方自认不比苏果差。 However other channels, the distant place is plans slightly weakly. 不过其他渠道,远方却是稍弱一筹。 To win with the war of Su fruit, the cost must control, otherwise the present distant place may be very towed, will make the bystander see the weakness. 想打赢和苏果的战争,成本必须要控制下来,要不然现在的远方很可能被拖死,也会让外人看到弱点。 ...... …… On September 9, Li Dong made an appointment with leap flying in circles group manager Sun Yuee. 9月9号,李东约见腾翔集团老总孙月娥。 Now the distant place in source of goods channel, the biggest provider leaps the flying in circles group. 如今远方在货源渠道方面,最大的提供商就是腾翔集团。 However because Beijing , Tianjin that side shop has not operated, both sides reached the agreement, has not formally entered the cooperation. 不过因为京津那边门店还没运营,双方只是达成了协议,并未正式进入合作。 Li Dong does not want to give to leap to fly in circles the goods supply channels in other places, after all the future trouble was too as the matter stands big, leaps to fly in circles to grasp the Achilles'heel of distant place. 原本李东是不想将其他地方的供货渠道交给腾翔的,毕竟这样一来后患太大,腾翔掌握了远方的命门。 However to this time, Li Dong has to choose the compromise. 然而到了这时候,李东不得不选择妥协。 At least current he and leaps the flying in circles group also to have the common interests, in a short time both sides should not have the difference. 起码当前他和腾翔集团还有共同利益,短时间内双方应该不会出现分歧。 When had the channel to construct, at that time did not need to be under the control of others. 等自有渠道建好了,那时候自己也不用受制于人。 All these require the time, the time is the Li Dong biggest enemy. 这一切都需要时间,时间才是李东最大的敌人。 Li Dong and Sun Yuee discussed entire one in the morning, eventually both sides reached the agreement, leaps to fly in circles to become the distant group's biggest supplier in eastern China. 李东和孙月娥谈了整整一上午,最终双方达成了协议,腾翔成为远方集团在华东地区的最大供货商。 This agreement, reaches as high as about 10 billion related to the amount. 这份协议,涉及金额高达近百亿。 Leapt the flying in circles group to give the enormous concessions, making the cost of Yuanfang Supermarket drop several points immediately. 腾翔集团给出了极大的让步,让远方超市的成本顿时下降了好几个点。 Although the cost dropped, Li Dong is actually happy. 成本虽然下降了,李东心里却是高兴不起来。 Eastern China and channel in northern China was leapt to fly in circles to grasp completely, seems like him to profit, in fact Yuanfang Supermarket was actually advanced the crater. 华东、华北地区的渠道全部被腾翔掌握,看似他占了便宜,实际上远方超市却被推到了火山口。 Once leaps the flying in circles group to present the accident, the distant place loses the biggest channel business, that consequence is not clear that can say in a few words. 一旦腾翔集团出现变故,远方失去最大的渠道商,那种后果绝不是三言两语能说的清的。 ...... …… As and leaps to fly in circles to reach the agreement, Li Dong acts again, conducted cutting the distant logistics system. 随着和腾翔达成协议,李东再次出手,将远方物流体系进行了切割。 Initially distant group establish time, the distant logistics one grasped, grasped the commercial city logistics system and supermarket logistics system in the hand. 当初远方集团成立的时候,远方物流一把抓,将商城物流体系和超市物流体系都掌握在了手上。 As the matter stands, indeed is manageable, may also make lots of troubles. 这样一来,的确是便于管理,可也造成了很多麻烦。 That side commercial city good, the supermarket were many a relay procedure. 商城那边还好,超市这边却是多了一道中转手续。 The distribution center was grasped by the logistics company, the supermarket completely lost the autonomy . Moreover the supermarket operation cost also increased much. 配送中心被物流公司掌握,超市完全失去了自主权,另外超市运营成本也增加了不少。 Although is an enterprise of group, but the logistics company gains, does not gain on behalf of the supermarket. 虽然都是一家集团的企业,可物流公司盈利,不代表超市也盈利。 This was Li Dong had not considered that initially, now to suppress supermarket cost, Li Dong has to adjust again, will belong to the distribution center of Yuanfang Supermarket belongs to the supermarket affiliated management again. 这点也是当初李东没考虑到的,如今为了抑制超市成本,李东只好再次进行调整,将原本就归属于远方超市的配送中心再次归入超市旗下管理。 As the distant movement is unceasing, the retail atmosphere was tight immediately. 随着远方动作不断,零售行业气氛顿时紧张了起来。 Everyone understands, now the war is ready to be set off. 大家都明白,如今大战一触即发。 Especially that side southern Jiangsu, is very likely to become the main battlefield. 尤其是苏南那边,接下来很可能成为主战场。 Once the distant place reveals the weary condition, each region retail giant definitely meets the group to attack it, carved up the distant retail market thoroughly. 一旦远方露出疲态,各地零售巨头肯定会群而攻之,彻底瓜分了远方零售市场。 Vice versa, once Su fruit is repulsed, was Ned defeat by the distant place in the den, the initiated consequence is more serious. 反之亦然,一旦苏果败退,在老巢被远方杀败,引发的后果更为严重。 Carves up the distant place, where has to carve up China Resources is the advantage to be many. 瓜分远方,哪有瓜分华润系来的好处多。 Industry in first, undertaken is not only the reputation/honorary and advantage, risk. 业内第一,承担的不仅仅是名誉和好处,还有风险。 In this case, China Resources Headquarters cannot be aloof, even connecting with Chen wave were kicked to be eliminated ahead of time. 这种情况下,连华润总部都不能无动于衷了,甚至正在交接的陈浪都被提前踢出局。 When the distant place and Su fruit will soon conduct the war, the China Resources department also leaves behind Chen wave, that really courts death almost. 在远方和苏果即将进行大战的时候,华润系还留下陈浪,那真是找死差不多。 ...... …… September 15. 9月15号。 Chen wave hurries back to the north of the Changjiang River hurriedly, at this time he could not attend to many. 陈浪匆忙赶回江北,这时候他也顾不得许多了。 The distant place and China Resources fight to be ready to be set off, since he decided that must stay in the distant place, how could at this time to be concerned with. 远方和华润大战一触即发,他既然决定要留在远方,这时候岂能不闻不问。 How although present he has not known the background of distant place, but Chen wave actually detects the outwardly strong but inwardly weak of distant place. 尽管现在的他还不知道远方的底子如何,可陈浪却是察觉到了远方的外强中干。 If not so, Li Dongqi will be critical situation. 如果不是如此,李东岂会如临大敌。 First Li Dong provokes the major retail giants several times, has not seen him to reveal weakly condition, although this time Li Dong as before so, but the person with high aspirations can detect differently. 前几次李东挑衅各大零售巨头,也没见他露出虚弱之态,这一次李东虽然依旧如此,可有心人还是能察觉到一点不同。 The most obvious point, is leaps to fly in circles to take over eastern China region goods supply channel. 最明显的一点,莫过于腾翔接手华东区域供货渠道。 To the retail business, the goods supply channel is most important, Li Dong surrenders something submissively eastern China and northern China channel, one-party rule, does not conform to the personality of this fellow. R 对零售企业而言,供货渠道是重中之重,李东将华东、华北渠道拱手让人,一家独大,不符合这家伙的性格。r
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