LiDongis holding the emergency meeting, othergreat platformare also meeting.
李东这边在开紧急会议,其他各大平台也纷纷在开会。.Afterestimating the data of distant place, managersoneface of manyplatformis dejected.
当估算到远方的数据之后,不少平台的老总都一脸颓然。Thisalsohowratio!
这还怎么比!Quite a whileistime, sales volumebrokenhundred million, cannot achieveincluding the beforehandTaobao.
半天不到的时间,销售额破亿,连之前的淘宝也做不到。Taobao the sales volumeindeedis close to20 billionin the first half of the year, allocatesalso the daily averageoverhundred million, firstdid not sayhas the moisture content, the keyisthe first half of the year, butincludesthe end of the year.
淘宝上半年销售额的确接近200亿,平摊下来也日均过亿,先不说其中有没有水分,关键是上半年可是包括年底。That timewasduringoneyear the maximumbusy sales season, in addition the activitywere many, the preferential benefitwere many, Taobaoachievedthissales volume.
那时候是一年当中最大的销售旺季,加上活动多,优惠多,淘宝才做到了这个销售额。In factcrossed in March, to** the monthis the salesoff season.
实际上过了3月份,一直到**月份都是销售淡季。These days, let alone the e-commerceplatform, is the entityshop, the performanceis not ideal.
这段时间,别说电商平台,就是实体门店,业绩也不理想。Butatthis not idealtimepoint, the distant placeactuallyachievedfor quite a whilehundred million, withoutmakingone cent, was the extraordinaryachievement.
而在这个不理想的时间点,远方却是做到了半天过亿,哪怕没赚一分钱,也是了不起的成就了。
The smallplatformlost the fighting spirit, severalgreat platform is actually competitive.
小平台都丧失了斗志,几家大平台却是不服输。With a sudden burst to with the distant placefightwell, nowthissituationdoes not lose moneyto operatesurelydoes not have to surpass the distant place, variousplatformmanagersin abundance and investorrelate.
一个个卯足了劲要和远方好好斗一场,现在这情形不亏本经营是肯定没希望超过远方了,各家平台老总纷纷和投资商联系起来。Butinotherperson of relationinvestors, preparesburnsmoneyto come a wave of time, the distant placealsohas the newmovement.
而就在其他人联系投资商,准备烧钱来一波的时候,远方又有新动作了。
......
……10 : 00 am, the distantcommercial cityhome pagepresented an announcement.
上午10点,远方商城首页出现了一条公告。
The announcementsaidnaturallyis the issue of logistics and distribution.
公告说的自然是物流配送的问题。Nowadays, no mattervariousconsumergreat platform, actuallyrequest is not highto the distribution.
这年头,不管是消费者还是各大平台,其实对配送要求都不高。Quickwords35days, slowwords over oneweek, everyoneactuallybecame accustomed.
快的话三五天,慢的话一个星期以上,大家其实都习以为常了。
But when saw that the distant placepledgedonedayreaches, many personvibrations, the distant placealsoreallydaresto say.
可当看到远方承诺一日达,不少人都有些震动,远方还真敢说。Sincepledgedonedayreaches, the distant placewill not sayto consider as finished, announced added that if in a day cannotarrive, eachpentransported the commodity to conduct 10Yuanpayment.
既然承诺了一日达,远方也不会就这么说说算了,公告还说,如果一日之内未能抵达,每笔运送商品会进行十元赔付。ActuallythisLiDongwith the laterrookiesstudy, naturally, naturallyis the distant placeoriginatesnow.
其实这个李东还是和以后的菜鸟学的,当然,现在自然是远方首创。Inhas remitted the transport expensein the situation, cargoonedaycannotship to can also have the payments of 10dollars, manypeoplefeel likepick up a big bargainimmediately.
在已经免除运费的情况下,货物一日未能运达还能有十块钱的赔付,不少人顿时感觉好像捡了大便宜。Naturally, is not unlimited, first a pointis the shoppingtotalquotamustover99Yuanenjoyonedayto reach.
当然,也不是无限制的,首先一点是购物总额度必须超过99元才享受一日达。Otherwiseyoubuyseveraldollars the thing, buysseveral hundredin turn, thatdistantlogisticsdefinitelycannot shoulder.
要不然你买个几块钱的东西,分批买个几百件,那远方物流肯定扛不住。JuststartedLiDongnot to think ofthis, caught upto discusswithhimuntilQinseain a hurry,LiDongcairealizedalmostmade the huge mistake.
刚开始李东还没想到这点,直到秦海匆匆赶过来和他商议,李东才意识到差点犯了大错。
After making an adjustment, the distant placemadethisannouncement.
进行一番调整之后,远方才发布了这个公告。Announcedone, onlinemade noiseimmediately a piece.
公告一出,网上顿时喧嚣一片。Manypeopleare clamoring: „Goes to the distant placeto buytens of thousandsthing, 991, but can also be dividedseveral hundredtimes, alwayshasnot to transport.”
很多人都叫嚣着:“去远方买个几万块的东西,99一笔,还能分成几百次,总有运不到的。”„Yes, the distant placenow the thingpriceis inexpensive . Moreover the brand, mustbuysooner or later, nowbuysdoes not owe.”
“就是,远方现在东西价格都不贵,而且还是品牌的,迟早都要买,现在买也不亏。”„Buying the big-ticket itemis best, theydefinitelycannot transport. 10dollars are also the money, does not gaindoes not gainwhite/in vain.”
“买大件最好,他们肯定运不到。十块钱也是钱,不赚白不赚。”„Roadfarbrotherspicked up a bargain, the distantheadquartersineastern China, had/lefteastern Chinatheydefinitelynot to transport.”
“路远的兄弟们捡便宜了,远方总部在华东,出了华东他们肯定运不到。”„Bah, whosaidpathYuanpicked up a bargain, LiDongextremely pit, whydiscriminated againstourGreat Northwest, unexpectedlyalso the parenthesesremovedus.”
“呸,谁说路远的就捡便宜了,李东太坑了,干嘛歧视我们大西北,居然还括弧排除了我们。”„Ha, ourNortheast, buthas not excluded, the northeastbrothersdo, startedto make money.”
“哈哈哈,我们东北可是没排除在外,东北的兄弟们搞起来,开始赚钱了。”„......”
“……”When the noiseis unceasing, otherplatformsopeneddealt with the conferenceurgently.
就在外界喧嚣不断的时候,其他平台又开启了紧急应对会议。
The heads of severalbiglogistics companies, became the sweetie pieat this moment, inviting the telephoneto be unceasing, hopes that canchatwiththem.
几大物流公司的负责人,这一刻也成了香饽饽,邀请电话不断,都希望能和他们谈谈。TheseLieast fromhoweverdo not have the timeto go to the manages, heat this momentis discussing the matterwithQinsea, ShenQianseveralpeople.
这些李东自然没工夫去管,此刻的他正在和秦海、沈茜几人商量事。Announcedoneshortly, the sales volumerisesimmediately, LiDongopened the brainholegreatly, remembered the newidea.
眼看着公告一出,销售额马上上涨,李东又大开脑洞,想起了新鲜主意。
The keyisthisideais far-fetched, LiDonggang said that everyoneopposedwith one voice.
关键是这主意太不靠谱了,李东刚提出来,所有人都异口同声地反对。Office.
办公室。Qinseadid best to convince saying: „ Li, is not really good. If, the logistics systemwill by doing so collapse, once the logisticscollapses, weloseare the astronomical figures.
秦海苦口婆心道:“李总,真不行。要是这样做,物流系统会崩溃的,一旦物流崩溃,我们损失就是天文数字。Moreoverwehave the advantagenow, definitelydoes not needto do that. ”
而且我们现在已经占据了优势,完全没必要这么做。”ShenQian is also hurried the say/way: „Words that yes, does that in the event ofissue, losingissue that maynot behundreds of millions.”
沈茜也急忙道:“是啊,这么做的话,一旦出现问题,损失可就不是几亿的问题了。”YuanChengdaois the anxiousten thousandskip roads: „Li, thismeansare not absolutely good. Wenowarenoprofitoperations, your suchlane, even ifsellshundreds of billionspairs of ouradvantagenot to have.”
袁成道更是焦急万分道:“李总,这办法绝对不行。我们现在已经是无盈利经营,你这么一弄,就算卖个几千亿对我们也一点好处没有。”LiDongfeels the chin saying: „Sois really difficult?”
李东摸着下巴道:“难道真有这么难?”„Reallyhas!”
“真有!”Threepeoplewith one voice, unites as one for the first time.
三人异口同声,第一次这么团结一致。IsLiDongthisfellowbrainhole is too big, was too crazy.
实在是李东这家伙脑洞太大,也太疯狂了。Sawonedayannounced the effect, healsothinks that abundant, depresseseveryonethoroughly.
看到了一日达公告出来的效果,他还想博一把,彻底压下所有人。LiDongproposed,raises the paymentamount.
李东提议,上调赔付金额。10dollars, actuallymanypeopledo not regard as important.
十块钱,其实很多人并不是太看重。LiDongmeaningis, ifshops over 1000Yuan, iflogisticsonedaycannotdeliver, will conduct the highpayment.
李东的意思是,如果购物1000元以上,如果物流一日不能送达,会进行高额赔付。Thisquotais not the limit, but is the cargototal valuealsohas the distributiontimeto link up.
这个额度不是限制的,而是和货物总价值还有配送时间挂钩。Gives an example, if the customerpurchased5000cargos, after 24hours, cannotdeliver, the five that each time delayday, the paymentalwayslends, time delay over 10days, the directpayment for goodsallexempt.
举个例子,如果客户购买了5000块的货物,24小时后未能送到,每延时一天,就赔付总货款的五,延时十天以上,直接货款全免。Ifthisplanreallymustbe passed, was needless saying that alsoknows the large scaleexcitingconsumerwill shop**.
如果这个方案真要通过了,不用说也知道会大幅度刺激消费者购物**。
The keyisShenQiantheyreallydoes not dareto comply, ifthisreallyexecuted, firstdid not say that government approvalthatpass/testcannot pass, even if the distant placetookotherpathsto pass, oncehas problemsis the hugedisaster.
关键是沈茜他们真不敢答应,这要是真施行了,先不说政府审批那一关过不去,就算远方走其他路子过去了,一旦出了问题就是天大的灾难。Tendays, the payment for goodsallexempt.
十天不到,货款全免。Plays the internationaljoke, thisyeartendayscannot transportare notnot possible, even if the distant placeexplainedahead of timerules out the natural disasterfactor, time delayseveraldaysarenormal.
开国际玩笑呢,这年头十天运不到可不是不可能,就算远方提前说明排除自然灾害因素,延时几天还是正常的。Onedayis5, time delayfivedays, was oneshort of25totalpayment for goods?
一天就是五,延时五天,岂不是一下就少了25的总货款?Thisplancomes out, a daysells1 billionthings is not strange, onemonthsellsnormallytens of billions.
这种方案一出来,一天卖出去10亿的东西都不奇怪,一个月卖出去个几百亿也正常。
The keywas the datahad, the famealsomade a sound.
关键是数据有了,名气也响了。Buttens of billionsthings, even if10 billioncannotdeliveron time, the paymentmayover1 billion.
可几百亿的东西,哪怕100亿未能按时送到,赔付就有可能超过10亿。
The presentdistantlogisticshas not gone tothissituation, justlaid down the channelsoondistant placelogistics, canmaintain the presentaspect is not easy.
如今的远方物流还没达到这个地步,刚铺设渠道不久的远方物流,能维持现在的局面已经不容易了。IfLiDongreallydoes, 99%logistics systemswill collapse.
李东要是真这么干,90%九物流系统会崩溃。When the time comestens of billionscargoscannot deliver, thatwaits for death.
到时候几百亿的货物送不出去,那就等着死吧。Seeseveryoneto reject, someLiDongshedsdo not obtain enlightenment: „Thatconsiders as finished, actuallyIthought that thisisonekillsgreatly, thismove, definitelysweeps away all obstacles.”
见大家都拒绝,李东有些舍不得道:“那算了,其实我觉得这是一个大杀器,这招一出,肯定所向披靡。”Severalpeoplesmile bitterly, yes, thisindeedkillsgreatly.
几人都苦笑,是,这的确是大杀器。Butkey your move of extremely pit, if the distantlogisticshas completed for 78years, theyalsodareabundantonetime.
可关键你这招太坑了,如果远方物流已经建成七八年时间,他们还敢博一次。Butnow, the distantlogisticsnationchanneljustunfolded, whodaresto promiseLiDongto do.
而现在,远方物流全国渠道刚铺开,谁敢答应李东这么干。
The distanttotal assetsmany, for a activity, bet the entiregroup, no onedaresto accompanyLi Dongyito get upinsanely.
远方总资产才多少,为了一次活动,赌上整个集团,没人敢陪李东一起疯。Thisoffending somebodywoundoneselfkillsgreatly, everyoneratherdoes not have.
这种伤人伤己的大杀器,大家宁愿没有。SeesLiDongstillto consider, ShenQianhurriedsay/way: „ Do not think, nowwehave ledalle-commerceplatforms, has achievedindustryinfirst. Laysallfoundationsby a activity, is impossible.
见李东还在考虑,沈茜急忙道:“别想了,现在我们已经领先所有电商平台,已经做到了业内第一。靠一次活动就奠定一切根基,不可能的。Thenweshoulddeveloproutinelyare right, your planwefirststudy.
接下来我们该按部就班地发展才对,你这方案我们先研究研究。If35yearslater, wecould not have caught up withTaobao, thatconsidersyourplan. ”
要是三五年之后,我们还追不上淘宝,那就考虑一下你的方案。”QinseaandYuanChengdaonoddedhastily, as for the 35years later matters, thatsaidwhen the time comesagain.
秦海和袁成道连忙点头,至于三五年后的事,那到时候再说吧。Althoughclear(ly)knows that severalpeopleare perfunctory themselves, LiDonghas not been angry, smiledsaying with a smile: „Thatlistensyour, but the logisticsmustsupport. Evenwithout my plan, yourpressureis still big.”
虽然明知道几人敷衍自己,李东也没生气,笑了笑道:“那就听你们的吧,不过物流这边还是要撑住。就算没我这个方案,你们压力也不小。”Qinseasaidhastily: „Definitelycompletes the task!”
秦海连忙道:“肯定完成任务!”Juststartedhimalsoto feelonedayreachedenoughdifficultly, is also thinkingat heartmustdiscusswithLiDong, limitingwas bestin the eastern China.
刚开始他还觉得一日达够难的了,心里还想着要不要和李东商量一下,局限于华东地区最好。Maywaitto listen to the LiDongnewplan, Qinseafeelsnowthisbest.
可等听完了李东的新方案,秦海觉得还是现在这样最好。Paying damages10dollarsisanything, tenmostonemeets the time delay only, in additionquota99, will sellseveral thousandmoneythingsto pay damages10dollars.
赔付十块钱算什么,十单最多一单会延时,加上限额99,卖出去几千块钱东西才会赔付十块钱而已。Sells10 billioncargos, the paymentamountnotover50 million, thisQinseacandetermine, the paymentamount is only restricted inthisnumber.
卖出去100亿的货物,赔付金额也不会超过5000万,这个秦海能确定,赔付金额只限于这个数字。50 million, juststartedhimto think that LiDonggouwas crazy.
5000万,刚开始他觉得李东够疯狂了。Nowthinksagain,feels dwarfed.
现在再想想,小巫见大巫而已。East the newplanaccording toLi, pays damagestens of billionsto have the possibility, the distant placewas finishedwhen the time comesthoroughly.
按照李东的新方案,赔付几百亿都有可能,远方到时候彻底完蛋。Seesseveralpeopleto looklunaticlooks at itself, LiDongbeckons with the handto saydepressed: „Youfirstgo out, Imake the suggestion, withoutsayingmustdo, youcanthink that Icannot think, isasksis feasible.”
见几人都看疯子似的看自己,李东郁闷地摆摆手道:“你们先出去吧,我就是提提建议,也没说一定要这么干,你们能想到我难道想不到,就是问问可不可行而已。”
The peopledo not know whether to laugh or cry, asks,light/onlyasksscared to deathus.
众人都哭笑不得,问问,光问问就吓死我们了。Alsoimplements, wealsodo not haveyou is so crazy.
还实行,我们又没你这么疯狂。LiDongcatches up with the person, others do not stay for a long time.
李东赶人,其他人也不久留。Whentheywalked, LiDongcaisighed: „Expertis lonely.”
等他们都走了,李东才叹道:“高手寂寞啊。”Justwent out not the farseveralpeopleto hearthissaying unable to bear the corners of the mouthtwitch, youcontinuedlonely.
刚出门不远的几人听到这话都忍不住嘴角抽搐,你还是继续寂寞吧。Severalpeoplelook at each otherone, decides, thismatterwants the standpointto be consistent, firmlyceases, cannotmakeLiDongthislunaticreallydo.
几人对视一眼,都打定了主意,这件事一定要立场一致,坚决杜绝,绝不能让李东这疯子真做下去。Otherwise the presentexcellent situation, likely drains.
要不然眼前的大好形势,很可能付诸东流。
......
……On this day, the majore-commerceplatformshave not had any bigmovementagain.
这一天,各大电商平台都没再有什么大动作。That sideTaobao, as ifalsoaccepted fate.
就连淘宝那边,仿佛也认命了。
The distant placedecidesdoes not fearto lose money, even iftheyare willingto burnmoney, without is still so quick.
远方打定了主意不怕亏本,他们就算愿意烧钱,也没这么快。
The shareholders' meetingmustgo on, the board of directorsmustopen, the investor must analyze the advantageswiththemwell, the speed is not so fast.
股东大会要开,董事会要开,投资商也要好好和他们分析一下利弊,速度没这么快。DistanthereLiDongispractice of "what I say goes", clarifieddid not fearto lose money, the speednaturallyled their bigtruncation.
远方这边李东就是一言堂,也摆明了不怕亏本,速度自然领先他们一大截。Asotherplatformscease all activities, distantlogisticsobvious advantage, product qualityalsoobviouslyleading, sales volumenaturalwhen production costs rise, prices rise too.
随着其他平台偃旗息鼓,远方物流优势明显,产品质量也明显领先,销售额自然水涨船高。Waited tillafternoonrush hour, at exactly 6 : 00, the distant place, theyhave established the leadas we all knowtodaythoroughly.
等到了下午下班时间,六点整,远方所有人都知道,今天他们已经彻底奠定了领先优势。8 : 00 am, distantcommercial citysales volume140 million.
上午8点,远方商城销售额1.4亿。6 : 00 pm, after10hours of fermentation, the distantsales volumesetsnew highagain, 300 millionentire!
下午6点,经过十个小时的发酵,远方销售额再创新高,3亿整!According tothisspeed, in the evening the wave of peak, even the impactless than500 million, 400 million are still steadily.
按照这个速度,晚上还有一波高峰期,就算冲击不到5亿,4亿也是稳稳的。4hundred million, in the currentmarket environment, absolutely is a peak.
四个亿,在当前的市场环境中,绝对是一个巅峰。AlthoughTaobaothat sidedistant placehad not obtained the specific data, butdoesthisline, the approximatedatacancalculate, todayfinishedTaobaobeing supposedonlyto arrive athalf of distant place.
淘宝那边远方虽然还没得到具体数据,不过都是搞这行的,大致数据还是能推算出来的,今天结束淘宝应该只到远方的一半。
It is not Taobaois weak, the keywasTaobaohad not propagandizedahead of time, temporarilyjoinssomewhatis passive.
不是淘宝不够强,关键是淘宝先期没宣传,临时加入就有些被动了。Thisis onlyon the one hand, the secondpointis the nagdoes not hateto burnmoneyprobably.
这还只是一方面,第二点就是老马好像不太舍得烧钱。Has not reached an agreementwith the shareholders, somepreferential measures of Taobao are not too in any case big, evencould not have compared several other smallplatforms.
或者和股东们还没商量好,反正淘宝的一些优惠措施并不算太大,甚至还比不上其他几家小平台。In this case, even the Taobaousersare many, the commodityare still many, withoutotherplatformadvantagesis big.
这种情况下,就算淘宝用户多,商品也多,也没其他平台优势大。Naturally, even so, the opposite partysales volumesurpasses200 million, was the extraordinaryachievement.
当然,纵然如此,对方销售额超过两亿,也是了不起的成就了。Alsohasding-dongseverallikeJingdong, entire day the sales volumeshouldover30 million, the every large or smallplatformnot addif as expected, perhapscould not have comparedTaobaoone.
像京东还有当当几家,不出意外的话,全天销售额应该不超过3000万,大大小小的平台加起来,说不定还比不上淘宝一家。Without the distantcommercial city, Taobaothistypedeals withsuchachievement that cantaketemporarily, calculates that was magnificently incomparable.
如果没有远方商城,淘宝这种临时应对能取的这样的成果,也算辉煌无比了。What a pity, nownowadays, everyoneonlyrecognizesfirst, does not recognizesecond.
可惜,如今这年头,大家只认第一,不认第二。Yourperformanceis good, the reasonwere many, loses to the distant placeto lose, even ifonly then a day, even if the distant placelost moneyto operate, youlost.
你业绩再好,理由再多,输给了远方就是输了,哪怕只有一天,哪怕远方亏本经营,你就是输了。
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