3 : 00 am, Li Dong ended own last list express distribution. 凌晨3点,李东结束了自己的最后一单快递配送。 But at this moment, many people have not gone to sleep as before. 而此刻,依旧很多人没有入眠。 This evening, everyone also has no interest in go to sleep. 这一晚,大家也无心入眠。 ...... …… Distribution point. 配送点。 Li east to the hot towel that Yuan Xuedi has come, scratched carelessly the face, then looks to the surrounding reporter, said with a smile: „ Everyone was not easy, accompanied me one in the evening. 李东接过袁雪递过来的热毛巾,胡乱擦了把脸,接着看向周围的记者,不由笑道:“大家也不容易,陪了我一晚上。 If did not say several, but also somewhat thought that is unfair to you. 要是不说几句,还有些觉得对不起你们。 Also calculates to have the time while the present, we chatted several later. ” 趁着现在还算有时间,咱们待会聊几句。” Reporters immediately great happiness, but some reporters look to nearby distant place with patting the team, the live broadcast is also opening. 记者们顿时大喜,不过还是有记者看向一旁的远方跟拍团队,直播还开着呢。 Now even interviews, was not the exclusive coverage. 现在就算采访,也不是独家报道了。 Li Dong said with a smile: „ All right, is not the night owls, opens the live broadcast, but does not want some to continue to get down, they compared with me, were not old, stays up late to burst oneself. 李东笑道:“没事,又不是都是夜猫子,开直播,只是不想让有些人继续等下去,他们不比我,年纪大了,熬夜伤身。 Watches the live broadcast, after all is not complete, then you continue to report that is. ” 看直播的,毕竟不是全部,回头你们继续报道就是。” The reporters think are also, let alone they, even if wants the exclusive coverage, at this time was still the not possible matter. 记者们想想也是,何况他们就算想要独家报道,这时候也是不可能的事。 However some reporters think just Li Dong words, asked immediately: „Li, you said that does not want to continue to get down, can say what you said is who?” 不过还是有记者想到了刚刚李东的话,马上问道:“李总,您说不想让人继续等下去,能说一下您说的是谁吗？” Li Dongdan said with a smile: „ Were many, tonight I do not rest, several can fall asleep. 李东淡笑道:“多了,今晚我不睡,有几个睡得着的。 Ok, did not say them, making them continue to boil a meeting, first chats the matter of distant place. ” 算了,不说他们了,让他们继续熬一会,先聊聊远方的事吧。” Li Dong is saying, took up nearby material to look at one conveniently, said with a smile: „Had not just looked with enough time, by 3 o'clock, just broke through 30 billion volumes of trade, the data is good.” 李东说着,随手拿起一旁的资料看了一眼,笑道:“刚刚没来得及看,到三点钟,刚好突破了300亿交易额,数据还不错。” „Also good......” “还不错……” Also good, making everyone stunned, three hours 30 billion are only also good! 一句还不错,让所有人错愕,三小时300亿只是还不错！ Li Dong said with a smile: „ Feels me in the attire? Actually really did not have. 李东笑道:“觉得我是在装？其实还真没有。 This time, distant preparation was too long, the manpower and resources of consumption are also above your imagination. 这一次,远方准备的太久了,耗费的人力物力也超乎你们的想象。 Only propagandizes the plan, this month, every day is more than ten million expenditures, was several hundred million. 光是宣传计划,这一个月来,每天都是上千万的花费,前后都是几个亿了。 The logistics, this various subsidies, various rewards, various types of equipment and benefits add, spent 67 hundred million to go out. 物流这边,这次各种补贴,各种奖励,各种设备和福利加起来,也花了六七个亿出去。 In addition other expenditures, do not look are only pair of 21 days, we invested about 2 billion funds to go in! 再加上其他各种开支,别看只是双十一一天,我们投入了将近20亿的资金进去！ You felt, invests so many, in addition my heavy snow day delivered evening's goods, do 30 billion really calculate the miracle? 诸位,你们觉得,投入这么多,加上我大雪天送了一晚上的货,300亿真的算奇迹吗？ Moreover perhaps over the following several hours, to 8 : 00 am, too many performance will not have grown. 而且接下来的几个小时,一直到早上8点,恐怕都没太多的业绩增长了。 This pair 11, 100 billion goals hung. ” 这一次双十一,千亿目标悬了。” Has not made 50 billion scores to come out in the evening, Li Dong thought that was indeed dangerous. 在晚上没有打出500亿的战绩出来,李东觉得的确悬了。 By 12 th early morning, 100 billion goals are somewhat uncertain. 到12号凌晨,千亿的目标有些渺茫。 However Li Dong thought that cannot achieve the goal, others felt 30 billion are the astronomical figures. 然而李东觉得未能完成目标,其他人却是觉得300亿已经是天文数字了。 Immediately has humanity: „ Li, 3 hours 30 billion volumes of trade, under the traditional line the retail, is the line upper mounting plate, in the world does not have any enterprise has achieved. 马上有人道:“李总,三小时300亿的交易额,无论是传统的线下零售,还是线上平台,世界上没有任何一家企业做到过。 Has such result, we thought that is the miracle, even besides the distant place, we cannot think that also has another platform to break this record. 有这样的成绩,我们都觉得已经是奇迹了,甚至除了远方之外,我们想不到还有另外一家平台可以打破这个记录。 You felt, such result hasn't met your expectation? ” 您觉得,这样的成绩还没有达到您的预期？” Li Dong said with a smile: „ Matter do not worry to draw the conclusion, today three hours 30 billion you feel not possible, no one can exceed. 李东笑道:“事情不要着急下定论,今天三小时300亿你们觉得不可能,也没有人能超越。 Perhaps may to tomorrow, by next year, the matter be above your imagination. 可到了明天,到了明年,也许事情会超乎你的想象。 How many years ago did not say, how many months ago said that even how many days ago, some people can think distant place in three hours is 30 billion volumes of trade? 不说几年前,就说几个月前,甚至几天前,有人会想过远方会在三小时的时间达到300亿的交易额吗？ The miracle, is the person creates. 奇迹,都是人创造的。 With the progress of science and technology, the development of economy, nothing is not possible. 随着科技的进步,经济的发展,没有什么是不可能的。 Perhaps to next year, one hour is 30 billion, even a half hour, this is nothing unusual. 也许到了明年,一小时就是300亿了,甚至半小时,这都不足为奇。 Knows why I do dare to speak this saying? ” 知道我为什么敢说这话吗？” The people are puzzled, Li Dong took up hand to shake shaking, said with a smile: „ Looks at the data. 众人不解,李东拿起手件晃了晃,笑道:“看数据。 Before, the net bought market that is absolute pc for the lord. 以前,网购市场那都是绝对的pc为主。 08 years, the net buys the volume of trade of market, is the pc end provides completely. 08年,网购市场的交易额,全部都是pc端提供的。 But this year, from the beginning of the year, the mobile Internet develops rapidly. 可今年,从年初开始,移动互联网就发展飞速。 The present 3 g speed is not very quick, the terminal function is not very complete, but so, the side of mobile still development is even quick. 现在的3g网速还不够快,终端功能也不够齐全,可就算如此,移动端也发展的极快。 According to the distant statistics, the current mobile, the net bought the proportion to achieve 30! 据远方统计,目前的移动端,网购比例已经达到了30！ In other words , tonight the mobile provided about 10 billion volumes of trade for the distant place. 换言之,今晚移动端为远方提供了将近100亿的交易额。 Do you dare to imagine? 诸位,你们敢想象吗？ The mobile Internet developed was too quick, moreover had the popularization and universality, this point, pc is unable to compare. 移动互联网发展太快了,而且具有普及性和普遍性,这一点,pc无法比拟。 The PC, is not everyone will have, everyone will use. 个人电脑,不是每个人都会有,每个人都会用的。 Integrates the cell phone pc, with the cell phone substitution computer, making the operation simplify, the terminal reduction simplifies, this is the change that the technological revolution brings about. 将pc融入手机,用手机替代电脑,让操作简化,终端缩小简化,这便是技术革命带来的变化。 Cell phone thing, everyone will have. 手机这东西,人人都会有的。 The present smartphone, the price is not too expensive/noble, but is not cheap, generally about 3000. 现在的智能手机,价格不算太贵,但是也不便宜,普遍在3000左右。 But once , when the smartphone price reduces to about thousand Yuan, the current capacity expense reduces again, the network coverage scope is broader, more convenient...... 可一旦当智能手机价格降低到千元左右,流量费用再次降低,网络覆盖范围更广,更便捷…… Your conceivable, can the mobile Internet user group soon surpass the pc user community? 你们可以想象一下,移动互联网用户群会不会很快超过pc用户群体？ Not only surpasses, goes far beyond! 不但是超过,还是远远超过！ Before, the Internet users of Huaxia were close to 400 million according to the statistics, in fact this data genuine and fake everyone was clear, Huaxia truly had pc had 100 million people? 以前,华夏的网民按照统计接近4亿,实际上这个数据真假大家清楚,华夏真正拥有自己pc的有1亿人吗？ The cell phone is different, if the intelligence machine user will break through 1 billion next year, I will not find it strange. 手机不同,如果说明年智能机用户突破10亿,我都不会觉得奇怪。 The user community scale expands ten times, was more preponderant, you pc thought in the past the not possible matter will realize. 用户群体规模扩大十倍,比pc更具优势,以往很多你们觉得不可能的事都会实现。 But e-commerce market, with the development of mobile Internet, will rapidly expand. 而电子商务市场,随着移动互联网的发展,也会迅速扩张。 This point, everyone should also see. 这一点,大家应该也看到了。 Even if actually does not have the mobile Internet, the e-commerce develops in Huaxia is also quite rapid. 其实哪怕没有移动互联网,电子商务在华夏发展的也极为迅速。 Several years later, if a distant day of volume of trade achieves 1 trillion, now everyone finds it hard to believe that I feel not not possible matter. ” 几年后,如果说远方一天交易额达到万亿,现在大家觉得不可思议,我却是觉得并不是不可能的事。” „1 trillion......” “万亿……” The reporters do not know how should ask, the Li Dong as if nonchalant words, will make them feel dumbfounded each time. 记者们又不知道该如何去问了,每次李东仿佛不经意的话,都会让他们觉得哑口无言。 Li east said with a smile old: „ I said the possibility, the miracle is the person creates, might as well several years later looks. 李东依旧笑道:“我只是说可能,奇迹都是人创造的,不妨几年后再看。 Today does not discuss these, the future matter will say in the future again. 今天不讨论这些,未来的事未来再说。 Says the present of distant place. 还是说说远方的现在吧。 3 hours 30 billion performance, compared with my expected must slightly lowly, but should exceed the expectations of many. 三小时300亿的业绩,比我预期的要稍微低一点,不过应该超出了很多人的预期。 Especially c2c this, is ten thousand nets. 尤其是c2c这一块,也就是万家网。 Ten thousand nets this time also calculate that made the new history, in the past, our c2c businesses, the proportion was less than 20 of commercial city share. 万家网这次也算创造了新历史,以往,我们的c2c业务,占比不到商城份额的20。 This time, after ten thousand nets move into lots of merchants, the performance breaks surface quickly. 这次,万家网入驻大量商户之后,业绩上浮很快。 This time 30 billion, including 35 are ten thousand net contributions, exceeded 10 billion volumes of trade. 这次的300亿,其中有35是万家网贡献的,超过了100亿的交易额。 Pulls out the valuable that side I not to look, but should the performance not be too high. 掏宝那边我没看,不过应该业绩不是太高。 I said pull out the treasure, actually does not want to attack anyone, but gives an example with other c2c platforms. 我说掏宝,其实并不是想打击谁,只是拿其他c2c平台举个例子。 For these years, the c2c market share proportion, was gradually exceeded by the b2c platform. 这几年,c2c的市场份额占比,逐渐被b2c平台超越。 In 07, c2c occupies the net to buy the market overwhelming superiority. 要知道,就在07年的时候,c2c还是占据网购市场绝对优势的。 Poured to advance again for 06 years, the c2c proportion surpassed 90. 再倒推到06年,c2c占比超过了90。 But now, b2c actually starts counter- ultra c2c, was the c2c domain no longer has the competitiveness? ” 可现在,b2c却是开始反超c2c,是c2c领域不再具备竞争力了吗？” Li Dong asked one, but does not wait for others to speak, oneself said: „ This actually not, from ten thousand nets, knows the c2c market potential. 李东问了一句,不过不等其他人说话,就自己说道:“这倒不是,从万家网来看,就知道c2c市场还是有潜力的。 Why can counter- ultra? 可为什么会被反超？ Only can say, the previous industry in dragon's head, pulls out good, making this domain that insufficiently the treasure does encounter many questions. 只能说,之前的业内龙头,掏宝做的不够好,让这个领域遭到了不少质疑。 Pulls out the treasure in the contribution of Huaxia c2c domain, no one will deny, particularly opened the free pattern, makes the innumerable third party merchants profit including the consumer, this is regarded as positive. 掏宝在华夏c2c领域的贡献,没人会去否认,尤其是开启了免费模式,更是让无数第三方商户包括消费者受益,这都是值得肯定的。 May pull out the valuable expansion constantly, introduced lots of third party merchants, has not actually completed the strict management to move into the system, including rights protection post-sale system and credit system, has not established successfully. 可掏宝一味的扩大规模,引入了大量的第三方商户,却是没有做好严格的管理入驻体系,包括维权售后体系、信用体系,也没有建立成功。 This made the c2c platform suffer many censures and questions, including credibility forfeit. 这让c2c平台遭受了不少非议和质疑,包括公信力的丧失。 The counterfeit goods are in flood, the tripe is in flood, " three without " products are in flood...... 假货泛滥,劣质品泛滥,三无产品泛滥…… Because moves into simply, the verification is simple, casual anyone, opens a shop to buy and sell trades, the platform does not make the regulation, or turns a blind eye, this is the fact exists. 因为入驻简单,审核简单,随便谁,开个网店都能买卖交易,平台不做监管,或者睁一只眼闭一只眼,这都是事实存在的。 But the consumer buys these products, thinks the rights protection, is quite difficult. 而消费者买到这些产品,想维权,也极为困难。 At present, buys the rights protection bill of market not to come out in view of the net, is looked how platform do. 目前,针对网购市场的维权法案还没出炉,都是看平台自身如何去做。 The platform helps your rights protection, you can the rights protection be successful, the platform does not strive, for the things of dozens dollars, you who do tow is exhausted, how many people there are able to insist finally? 平台帮你维权,你才能维权成功,平台不出力,为了几十块钱的东西,拖的你精疲力尽,有几个人能最后坚持下去的？ Some people said, this is the consumer gets what one deserves, clear(ly) knew is so cheap, was the possibility of counterfeit goods is very big, why do you also want to buy? 有人说,这是消费者活该,明知道那么便宜,是假货的可能性很大,为什么你还要买？ Is the consumer gets what one deserves? 是消费者活该吗？ Some people indeed seek profit, but many people are because believes the platform, including to product did not understand, will choose the purchase. 有些人的确是图便宜,可很多人是因为相信平台,包括对产品的不了解,才会选择购买。 At this time, the platform had the duty to be responsible, helped their rights protection. 这时候,平台就有义务有责任,帮他们维权。 In fact, the best way solves these problems from the source. 实际上,最好的办法还是从源头来解决这些问题。 If the ten thousand nets of distant place, ten thousand nets before moving into, we have the strict credit examination system, including inspects on the spot! 如远方的万家网,万家网在入驻之前,我们都有严格的信用审查体系,包括实地考察！ This point, does not have any e-commerce platform can achieve, only has the distant place. 这一点,没有任何电商平台能做到,唯有远方可以。 Express of distant place, the supermarket shop, is found in the nation. 远方的快递,超市门店,遍布全国。 Perhaps many people do not know, person who moving into of our ten thousand net each stores, will have the distant place participates inspects on the spot. 很多人也许根本不知道,我们万家网每家商铺的入驻,都会有远方的人参与实地考察。 I do not dare saying that the products of ten thousand net all merchants are the good things, all business are the conscience business, but the distant place has their detailed information, this also reduced the difficulty for later rights protection. 我不敢说,万家网所有的商户的产品都是好东西,所有的商家都是良心商家,可远方这边都有他们的详细信息,这也为以后维权减少了难度。 But we with other c2c platforms biggest different, is lies in our post-sale service systems, including quality control issue. 而我们和其他c2c平台最大的一点不同,还是在于我们的售后服务体系,包括质控方面的问题。 Ten thousand nets, has problems, the distant place will not shift responsibility onto others, will not make consumer look for the third party to negotiate, but is distant plenary powers processing, ahead of time conducted to exchange a purchase the compensation. 万家网这边,出问题,远方不会推诿,不会让消费者自己去找第三方交涉,而是远方全权处理,先期进行退换赔偿。 As for looking for the third party rights protection, that is our responsibility, rather than consumer. 至于找第三方维权,那是我们的责任,而不是消费者。 On this point , the innumerable consumers will then not question to c2c again, will not hug again is shopping by the luck idea. 就这一点上,无数的消费者对c2c便不会再质疑,不会再抱着靠运气的想法来购物。 As the leader of industry, something, including custom establishment, not pure are the responsibility of government, but leads by the leader of this industry. 作为行业的领袖,有些东西,包括规矩的建立,不单纯是政府的责任,而是靠这个行业的龙头来引领的。 Pulls out the treasure not to be very good, if pulls out the treasure that in this point does not to expand eagerly, but is the solid foundation, will not cause the present aspect, making the entire platform even entire domain be questioned the denial. 掏宝在这一点上做的很不好,如果掏宝不急于扩张,而是扎实根基,不会导致现在的局面,让整个平台甚至整个领域都被人质疑否定。 Naturally, these cannot pure strange pull out the treasure, is related with the actual situation. 当然,这些不能单纯的怪掏宝,也和实际情况有关。 Ali as the enterprise, lacked the fund ahead of time, must prove itself to the investor urgently needed, the expansion is the best strength rise manifests. 阿里作为it企业,先期缺乏资金,急需要向投资者证明自己,扩张才是最好的实力提升体现。 As for leaving behind the trouble, they did not have the time to consider these at that time. 至于遗留下来的麻烦,当时他们也没时间去考虑这些。 Waits following to consider, already without enough time. 等后续再去考虑,已经来不及了。 In Huaxia, c2c including the entire e-commerce market, Ali and pulls out the treasure to have the contribution. 在华夏,c2c包括整个电子商务市场,阿里和掏宝都是有贡献的。 But c2c lively to declines gradually, has much to do with Ali. 可c2c的繁华到渐渐衰落,也和阿里有很大关系。 Now, the ten thousand nets of distant place, are actually correcting the stubborn illness that these leave behind, saves this domain. 如今,远方的万家网,其实就是在纠正这些遗留下来的顽疾,重新拯救这个领域。 The e-commerce, is not pure b2c or c2c, the range that it contains is very broad, very greatly. 电子商务,不是单纯的b2c或者c2c,它包含的范围很广,很大。 Keeps pace, does not make any domain fall behind, this can a richer this industry, making the industry be bigger and stronger, rather than short scenery. 并驾齐驱,不让任何一个领域掉队,这才能更加丰富这个行业,让行业做大做强,而不是短暂的风光。 If lets pull out the treasure to continue to do that soon, c2c will become the low-end counterfeit synonym. 如果让掏宝继续这么做下去,用不了几年,c2c就会成为低端假冒的代名词。 Massive third party stores close the shop, the market proportion is getting more and more low, some potential medium small autonomous brands will also become the sacrificial victim. 大量的第三方商铺关店,市场占比越来越低,一些有潜力的中小自主品牌也会成为牺牲品。 This point, is the distant place is undesired. 这一点,则是远方不希望看到的。 Has not happened while this situation, the issue did not have to incisively is unable to solve, the distant place is capable of changing all these. 趁着这种情况还没发生,问题还没尖锐到无法解决的时候,远方有能力去改变这一切。 Therefore, now the distant place spares nothing to transform, improves the entire e-commerce domain. 所以,现在远方不惜一切代价去改造,去完善整个电子商务领域。 Currently speaking, the effect is good. 目前来看,效果不错。 This is also ten thousand nets can make one of 10 billion result important reasons! 这也是万家网能打出100亿的成绩的重要原因之一！ Which the meaning of platform actually the distant place not in view or which enterprise, we hopes this industry can the standardization, has the prospect. 其实远方没有针对哪家平台或者哪家企业的意思,我们只是希望这个行业能够更加的正规化,更加的有前景。 Before, I sent to hope that Ali can lead this industry to walk was more magnificent. 以前,我寄希望阿里可以带领这个行业走的更辉煌。 But Ali issue are many, I do not know when they are capable of this changing all these. 可阿里问题很多,我不知道他们到底什么时候才有这个能力去改变这一切。 Once drags, is deep-rooted to the final stubborn illness, the possibility that wants to clean up again thoroughly is not big. 一旦拖下去,到最后顽疾根深蒂固,再想彻底清理的可能性就不大了。 Since Ali cannot achieve, that makes the distant place do. 既然阿里做不到,那就让远方去做。 The distant place is this industry model, making all third party platforms see clearly, invariable dies! 远方做这个行业表率,让所有的第三方平台看清楚一点,不变就死！ You changed, you have room for survival, you are invariable, that is waiting for the bankruptcy, compelling them to change, in my opinion perhaps guides more effective than slowly. 你变了,你才有生存的空间,你不变,那就等着倒闭,逼他们去变,在我看来也许比慢慢引导更有成效。 This is the responsibility of big enterprise, the responsibility of leader. 这是大企业的责任,龙头企业的责任。 In Huaxia, in the retail domain, in the e-commerce domain, this is the responsibility of distant place. 在华夏,在零售领域,在电子商务领域,这都是远方的责任。 Since other enterprises are unable to shoulder this responsibility , can only undertake by us. ” 其他企业既然无法承担起这个责任,也只能由我们去承担。” Li Dong was saying also said with a smile: „ Naturally, shoulders the responsibility at the same time, with magnifies the industry, without conflict. 李东说着又笑道:“当然,承担责任的同时,和将产业扩大化,没有冲突。 This point, is the distant place continuously by other reasons of enterprise repel. ” 这一点,也是远方一直被其他企业排斥的原因。” The people earnestly listen attentively, the midway also no one breaks. 众人认真倾听,中途也没人打断。 When he said that some people asked: „Li, that in your opinion, other retail business, buys the platform including the net, necessity that has not had?” 等他说完了,才有人问道:“李总,那在您看来,其他零售企业,包括网购平台,都没有存在的必要性了？” Li Dong said with a smile: „ This actually not , the current Huaxia business circle, in these domains, is I mean guided to walk by the distant place better more powerful! 李东笑道:“这倒不是,我的意思是,目前的华夏商界,在这些领域上,由远方带路会走的更好更强大！ This is the fact, the distant place will not improperly belittle oneself. 这是事实,远方不会妄自菲薄。 The leader must have the strength and acting of leader, lacks this strength and acting enterprise, naturally does not have the qualifications to work as this dragon's head and leader. 龙头企业就要有龙头企业的实力和担当,缺乏这种实力和担当的企业,自然也没有资格去当这个龙头和领袖。 If one day, has compared with a distant more suitable enterprise shoulders this responsibility, leading this industry to continue to get down powerful. 如果有一天,有比远方更适合的企业去承担这个责任,带领这个行业继续强大下去。 That distant place, can abdicate to give up one's post to a more qualified person, this is the inexorable law of business, is not worth the accident/surprise. ” 那远方,也可以退位让贤,这是商界的必然规律,没什么值得意外的。” The volume of trade of the net buying, speaking of leading industry in the future, Li Dong extends was somewhat big. 从网购的交易额,说到引领行业未来,李东延伸的有些大了。 Everyone fell into during the ponder suddenly. 大家一时间都陷入了思考当中。 Sees some people to question, Li Dongan said according to the hand: „ These topics are quite controversial, everyone listens, does not need excessively to discuss thoroughly. 见有人又想问话,李东按了按手道:“这些话题比较有争议,大家听听就罢,也不用过度深入探讨下去。 We return to the subject, continued a pair of 11 matter. 咱们回归正题,继续说说双十一的事。 This pair 11, is not pure for volume of trade. 这一次双十一,也不是单纯的为了交易额。 In fact, what the distant place are more is improving the o2o system, before, o2o of o2o in everyone mouth including some enterprise mouths. 实际上,远方更多的还是在完善o2o体系,以前,大家口中的o2o包括一些企业口中的o2o。 In my opinion, what are more is jokes to be bigger than the practical significance. 在我看来,更多的还是噱头大于实际意义。 Said Su Lin, Su Lin's stretch/open has hung o2o on the mouth, but in fact Su Lin on online and union under line, completely inadequate system, does not have too big implication. 就说苏林,苏林的张总一直把o2o挂在嘴上,可实际上苏林在线上和线下的结合,完全不成体系,也没太大的借鉴意义。 what is o2o? o2o是什么？ Not is only o2o, what including the entire retail is? 或者不单是o2o,包括整个零售是什么？ Simple, convenient, efficiency, quality , to promote living qualities...... 简单,便捷,效率,质量,提升生活品质…… These are the retails! 这些都是零售！ Under online and line unify, to not play to laugh uproariously, what are more is the packing entire domain. 线上和线下结合,不是为了玩噱头的,更多的还是填充整个领域。 The distant place is making these now, the uniformization of price and product, is this domain foundation. 远方现在就在做这些,价格和产品的一致化,是这个领域的基础。 Under the line gets online the price to have the difference, that cannot achieve to have one's wish, under the line and online product has the differentiation, under that cannot achieve the line to get online the integration. 线上线下价格有差异,那就做不到随心所欲,线下和线上的产品有区分,那也做不到线上线下一体化。 But the online cost compared with the line under low, this is also the fact. 可线上的成本要比线下低,这点也是事实。 Really wants the product to be consistent, the price is consistent, can the system under line have the loss? This is also the reason that many enterprises are unable to realize the real integration. 真要产品一致,价格一致,线下的体系会不会出现亏损？这也是很多企业无法去实现真正一体化的原因。 Even if the distant place, is actually also considering this issue. 哪怕远方,其实也在考虑这个问题。 As the cost under line rises, is very big including the manpower and rent these two bulks cost increases, really must realize o2o, but can also provide the excellent in quality and reasonable in price product for everyone, the shop under that will in fact be at the loss or no profit condition. 随着线下的成本上扬,包括人工和租金这两大块的成本涨幅很大,真要实现o2o,还能为大家提供物美价廉的产品,那线下的门店实际上会处于亏损或者无盈利状态。 Makes the enterprise, which doesn't want to make money? 做企业,哪家不想赚钱？ The distant place also thinks! 远方也想！ How that not only can make the customer convenient, and can enjoy the excellent in quality and reasonable in price product, this needs to test the strength and ability of enterprise. 那怎么既能让客户方便,又能享受物美价廉的产品,这就需要考验企业的实力和能力了。 The distant place for this effort, the deflation cost, is raising the service efficiency now, completes the resource integration, is preparing for these. 远方现在就在为这点努力,缩减成本支出,提高服务效率,完成资源整合,都是为这些在做准备。 Including the system expansion, is bigger, the cost that the industry does is lower, this is inevitable. 包括体系的扩张,产业做的越大,成本越低,这是必然的。 New technology is operational, reduces among the supply chains the flow, made an honest deposition the direct sale, even confessed to sell by oneself, will reduce the total cost. 新技术的投入使用,减少供应链中间流程,直供直销,甚至自供自销,都会减少成本开支。 Has the proportion of property to increase, simplification of management system, to reduce the cost, makes the consumer obtain benefits finally. 自有物业的比例增加,管理体系的精简,都是为了压缩成本,最终让消费者获益。 The distant place thinks what are more is the feedback society, makes these consumers return nurturing to parents the distant place again. 远方想的更多的还是回馈社会,再让这些消费者反哺远方。 Naturally, among this, definitely wants some people to give away the benefit, withdraws from this system, this is also avoidless. 当然,这中间,必然要有人让出利益,退出这个体系,这点也是无法避免的。 Therefore, the distant place suffers at present censures and criticizes, in my opinion is also the natural matter. 所以,远方目前遭受一些非议和攻讦,在我看来也是理所当然的事。 However the original intention of distant place does not change, even if were criticized, we have also done. 但是远方的初衷不会变,哪怕被攻讦,我们也会一直做下去。 ...... ” ……” Under the reporters record these words, tonight's Li Dong is discussing the pair 11, more is actually saying the enterprise culture of distant place, including his idea. 记者们纷纷记录下这些话语,今晚的李东与其说是在谈双十一,更多的其实还是在说远方的企业文化,包括他个人的理念。 In the past, the distant place including Li Dong, rarely discussed and these. 以往,远方包括李东,都很少会谈及这些。 Today Li Dong says so many, the people suddenly are of faint some feelings not being able saying that anything felt specifically, is actually no one can describe. 8) 今天李东说这么多,众人忽然隐隐有些说不出的感觉,具体什么感觉,却是无人可以描述。八)