The people not concertedare the facts.
人心不齐是事实。However, the helmsmanasenterprise, canwield a large-scalegroup, after all not deficientboldness.
然而,作为企业的掌舵人,能执掌一家大型集团,终归还是不缺乏魄力的。Joins the promotionwarafterregionaldistantalliance systems, on October 20, pulled out the treasurealsoto start the counter-attack.
在各地的远方联盟体系加入促销大战之后,10月20号,掏宝也开始了反击。
On the morning of 20 th, firstwasSu Linheld the release conferenceoutward.
20号一大早,先是苏林对外召开了发布会。Announced, the double11promotion, Su Lindoes not participate in the promotionindependently, butiscoordinatesto pull out the treasureto conduct the promotion.
宣布,双十一促销,苏林不独立参与促销,而是配合掏宝进行促销活动。Su Lin'sregionalwarehousingcenters and logisticssystems, will coordinateto pull out the treasureto conduct the unificationoperation.
苏林各地的仓储中心和物流体系,都会配合掏宝进行统一运营。Under the electrical applianceschaingiantas the line, Su Lin'sshopsystemeven must improvecompared withGuomei, warehousingandlogistics, beforeGuomeihad not been merged, Su Lindevelops is actually also quicker than Guomei.
作为线下家电连锁巨头,苏林的门店体系甚至比国梅还要完善,仓储和物流,在国梅没有被并购之前,苏林发展的其实也比国梅要快。Now, althoughGuomeiwas integrated the distant place, but after the distant placemerges, because of the financial problem, and industryis many, insteaddoes not have the rapidness that single-mindedSu Lindevelops.
如今,国梅虽然被纳入远方,可远方并购之后,因为资金问题,以及产业繁多,反而没专一的苏林发展的快。In the electrical appliancesdomain, Su Lin must surpassGuomeisomeat present.
在家电领域,苏林目前还要超过国梅一些。Soreinannounced that full powersupportsto pull out the treasure, atthis time, was not unimaginable.
苏林宣布全力支持掏宝,在这时候,是让人无法想象的。Rapidness that although09years of e-commercedevelops, butat presentunder the lineis the lord, the entityis a king.
09年电商虽然发展的快,可目前还是线下为主,实体为王。Su Lincoordinatesto pull out the treasure, at this moment, is the powerhouseovercomes the handfor the weak one.
苏林配合掏宝,在此刻,是强者为弱者打下手。Butaccording toestablishedrule, even ifovercomes the hand, will still bepulls out the treasureto coordinateSu Linto be right.
而按照既定规则,就算打下手,也该是掏宝配合苏林才对。
......
……At the release conference, there is a reporterto mentionthisissue.
发布会上,有记者就提及了这个问题。Evenaskedincisively: „ stretch/open, the outside worldis sayingat present, the majorretail business, are aiming at the distant placeincluding the e-commerceplatform.
甚至尖锐地问道:“张总,目前外界都在说,各大零售企业,包括电商平台都在针对远方。Thinks that the distant placeseizedeveryone'smarket, everyonehas the tacit understanding, evenreachedsomeunificationagreements, pushes aside the distant placetogether.
认为远方抢占了大家的市场,大家都有默契,甚至是达成了一些统一协议,共同排挤远方。Now, Su Lindoes not hesitateto give up the rights of independentoperation, full powersupportsAli, probablyalsoprovedthis point.
如今,苏林不惜放弃自主运营的权利,全力支持阿里,好像也证明了这一点。Tothesequestions, how do youregard? ”
对这些质疑,您又是如何看待的?”stretch/openJindongheard that the wordcomplexionsaidseriously: „ In view and pushes asidethesetwowordsto useis inappropriate!
张进东闻言脸色严肃道:“针对和排挤这两个词用的不合适!Someissues, is notsuch that youimagine!
有些问题,也不是你们想象的那样!
It is not wein view of the distant place, pushes aside the distant place, butmustcompete!
不是我们针对远方,排挤远方,而是必须要竞争!Ourenterprise must to the shareholder, to the staff, toallinvestorand a consumerconfession.
我们企业也要给股东,给员工,给所有投资者和消费者一个交代。
The distantgroupis increasingly powerful, thisis the fact, is unable to deny.
远方集团日益强大,这点是事实,无法否认。Doing of distant placeis big, the great strength of Huaxiaretailsystem, as the consumer, as the observer, we are glad to see him succeed.
远方的做大,华夏零售体系的强大,作为消费者,作为旁观者,我们乐见其成。Maybe the peer, engages in introspection, ourtheseenterprisemustsit waiting for death, waitsto be compressed the completemarketby the distant place, finallywas mergedoris out of business?
可作为同行,扪心自问,难道我们这些企业就要坐以待毙,等着被远方压缩全部市场,最后被并购或者关门歇业?Eachenterprise, is embodying the painstaking care of countlessperson!
每家企业,都凝聚着无数人的心血!
The normalcommercial competition, Ido not know that so-calledpreemptionandaims atfrom where.
正常的商业竞争而已,我不知道外界所谓的排挤和针对从何而来。Su LinchoosesandAlicooperates, saw the e-commercedomainfutureprospect, as well asbelieves that Alicanbring a biggerdevelopmenttothismarket...... ”
苏林选择和阿里合作,也是看到了电子商务领域未来的前景,以及相信阿里可以给这个市场带来更大的发展……”„stretch/open, takes the libertyto askone, ifchooses the cooperation, the distant placeis more appropriate?”
“张总,冒昧问一句,如果选择合作的话,岂不是远方更合适?”stretch/openJindongsaid with a smile: „ Thisissueaskedwas very good, actuallythisissuemanypeoplewere considering,is thinking.
张进东笑道:“这个问题问的很好,其实这个问题很多人都在考虑,都在想。Ihave not only thought that buthas done.
我不仅仅只是想过,而是做过。Initially, Su Lin and distant placehad also once had the cooperation, everyoneshouldknow.
当初,苏林和远方也曾有过合作,大家应该都知道。Su LinYigounot onlyconnected the platform in distant placeat that time, under the linewe and distant placesalsoenter the northern Chinatogether, both sidescoordinateto open a shop.
苏林易购那时候不但接入了远方的平台,线下我们和远方也共同进入华北地区,双方协同开店。Ishouldsay that somepompouswords, toldeveryone, thiswas the need of strategic layout.
我原本应该说些冠冕堂皇的话,告诉大家,这是战略布局的需要。Butnow, Ido not say.
可现在,我却是不这么说。Whynotwithdistantcooperation? ”
为什么不和远方合作?”stretch/openJindong asked that does not wait for others to reply, said: „ Because the distant placeis extremely strongandoverbearing!
张进东问了一句,不等其他人回答,就自顾自道:“因为远方太过强势和霸道!
The self-managementbusiness of distantcommercial city, is different from the self-managementbusiness of TMall.
就说远方商城的自营业务,和天猫的自营业务不同。
The self-managementbusiness of TMall, is not the platformself-management, includingfactoryself-management, dealerself-management.
天猫的自营业务,并不全是平台自营,包括厂家自营,经销商自营。But the self-management of distant place, then is completely the distantself-managementbusiness!
而远方的自营,则全部是远方自营业务!In other words, the distant placeeliminated the existing space of dealer, eliminatedincludingourthesechainretail businessexisting space!
换句话说,远方剥夺了经销商的生存空间,剥夺了包括我们这些连锁零售企业的生存空间!Joins the platform in distant place, means that ourtheseenterpriselost the existence value.
加入远方的平台,也就意味着我们这些企业失去了存在价值。OnceSu Linjoined the distant place, whatSu Linalsodoes have?
苏林一旦加入了远方,那苏林还剩下什么?Allproductdistant placeself-management, purchased and marketed by oneselfthrough the cooperationdistant place of factory, Su Lin'sjoiningdoes not have the significance...... ”
所有的产品都远方自营了,通过厂家的合作远方自购自销,那苏林的加入毫无意义……”Whenhesaid a meeting, has the reporterto askagain: „ Standsinstretch/open the angle, thisindeeddoes not helpSu Lin'sdevelopment.
等他说了一会,有记者再次问道:“站在张总的角度,这的确不利于苏林的发展。Maystandin the angle of consumer, distantsuchpattern, canreduce the cost, the dealer and profit of business agentwill not pass the burdento the consumeronagain, yielding profit the spaceis bigger.
可站在消费者的角度,远方这样的模式,可以减少成本支出,经销商和代理商的利润不会再次转嫁到消费者身上,让利空间更大。stretch/open, spoketaking the libertywords, if the distant placecontinuesto doin a big way, means the markethas eliminatedyou? ”
张总,说句冒昧的话,如果远方继续做大,是不是意味着市场已经淘汰了你们?”Thissaying, someSu Linexecutivecomplexionsare somewhat ugly, looksto the reporter of question.
这话一出,现场的一些苏林高管脸色有些难看,纷纷看向问话的记者。stretch/openJindongsaid with a smile: „ Savingis soon reasonable.
张进东则是笑道:“存在即合理。Su LinandGuomei, includingotherretail business, whyhave existed, is not only onlyHuaxia, including the entire world.
苏林和国梅,包括其他的零售企业,为什么会一直存在,不仅仅只是华夏,包括全世界。To the factory, establishesowncirculation channel, the straightcampchannel, mustconsume the substantial costs.
对厂家而言,建立自己的流通渠道,直营渠道,都是要耗费大量成本的。
It is not eachenterprise, hasthisstrengthto lay downthesechannels.
不是每家企业,都有这个实力去铺设这些渠道的。Butregarding the consumer, youshops, hopes the one-stop shop, how manythingsbuys to rundozensshops?
而对于消费者而言,你购物,是希望一站式购物,还是买几件东西就要跑几十家门店?Thereforeourthesechainretail business, had room forsurvival, necessity that as well ashas.
所以我们这些连锁零售企业,才有了生存的空间,以及存在的必要。Moreoverourtheseplatformenterprise, the costis not straight the campto be higher than the factory.
而且我们这些平台式企业,成本支出并不比厂家直营要高。Youare clear, to the manufacturing enterprise, makes10,000productsand100products, the costis also different, the bigorder, will definitely make the costdrop, thereforeSu Lin'sprice system, had conducted yielding profitin the production cost. ”
你们要明白,对生产企业而言,生产一万件产品和一百件产品,成本也是不同的,大额的订单,必然会让成本下降,所以苏林的价格体系,已经在生产成本上进行了让利。”Speaking ofthis, stretch/openJindongspeaking of the distant place, directlyhas not actually answered the issue of reporter.
说到这,张进东其实还没有说到远方,没有正面回答记者的问题。
, stretch/openJindongcontinued saying: „ As foryousaiddistant placeyields profit the spaceto be bigger, the costis lower, thisis the fact.
顿了顿,张进东才继续道:“至于你说远方的让利空间更大,成本支出更低,这点是事实。Howeverhas a premise, thismarketis not a market!
不过有个前提,这个市场不是一家的市场!
The presentaspect, actuallydoes not conform to the marketdevelopment law.
现在的局面,其实已经不符合市场发展规律。
The distant placeis monopolizingthisindustry, establishescompletelyownmarket.
远方正在垄断这个产业,建立完全属于自己的市场。Everyoneshouldunderstand,having the competitionis energetic, having the competitionwill be favorablefor the consumer.
所有人都该明白,有竞争才有活力,有竞争才会对消费者有利。Whenthismarket, onlyhas a distanttime, the objects who at that time, youcontrasteddo not have, howcanconfirm, the distant placewill also maintain the presentyielding profitscope?
当这个市场,只剩下远方一家的时候,那时候,你连对比的对象都没,如何又能确认,远方还会保持现在的让利幅度?Actually the beforehandaspectisverygood, for these years the retail business, including the e-commerceplatform, the room for profitswas not big.
其实之前的局面还是很不错的,这几年零售企业,包括电商平台,利润空间都不大。Lies in the market competitionis intense.
就在于市场竞争激烈。Weare yielding profitto the consumer, is givingeveryone the feedback, suchmarket, isvital.
我们都在给消费者让利,都在给大家回馈,这样的市场,也是充满活力的。
But once was completed the monopolyby the distant place, I believe that evenis assured, is similartopromoting sales the festivalyields profit the activitylike thismassively, perhapswill not appearagainseveraltimes.
可一旦被远方完成了垄断,那我相信,甚至是笃定,类似于促销节这样的大规模让利活动,恐怕不会再出现几次。SoreinandAlitheseenterprises, in the struggle, not onlystruggleforoneselfnow.
苏林和阿里这些企业,现在是在争,不仅仅只是为了自己去争。Alsostrugglesfor the generalconsumers!
也是为了广大的消费者去争!Perhapsyouthought that this saying to be too false, outer space......
也许你们觉得这话太假,太空……However, thisis the fact! ”
但是,这是事实!”stretch/openJindongsaidseriously: „ Thisis the fact that is unable to deny, hasourexistences, will have the presentlowprofitdistant place!
张进东严肃道:“这是无法否认的事实,有我们的存在,才会有了现在的低利润远方!Will let the distant place, continuallysteps upowngrade of serviceincludingus, product quality.
才会让远方,包括我们自己不断去提升自己的服务质量,产品质量。Everyoneconceivable, whenourtheseenterprisewithers away, the distant placewill also continueto step upowngrade of service, improvestheirpost-salesystems, establishes the powerfulsupervisory system?
大家可以想象一下,当我们这些企业消亡,远方还会继续提升自己的服务质量,完善他们的售后体系,建立强大的监管体系吗?Includingus is also so, compared withseveral years ago, Su Linpresent'svarioussoft strengthincreasesis quick.
包括我们自己也是如此,比起前几年,苏林现在的各种软实力提升很快。Existence of distant place, promotedthismarketto developin the initial period.
远方的存在,在初期是促进了这个市场发展的。
Even before , is enrichingthismarket.
哪怕包括之前,也是在繁荣这个市场。
But after the distantambitionbig enough to wantsto complete the marketmonopoly, thatno longeris the promoter of industry, the urger, butis...... ”
可当远方野心大到想完成市场垄断之后,那就不再是行业的促进者,督促者,而是……”„Malignant tumor!”
“毒瘤!”Thesetwocharacter, were in a tumulton the spot.
这两字一出,现场骚动了起来。At the release conference, stretch/openJindongspoke frankly, the distant placewantsto work asthismalignant tumornow!
在发布会上,张进东直言,远方现在就是想当这个毒瘤!Thisalmosttore to pieces the facial skinthoroughly!
这几乎是彻底撕破脸皮了!Moreoverstretch/openJindongmentioned„monopoly”repeatedlytwocharacters, intenthas referred, not onlyandsaid that listenedtothem.
而且张进东频频提及“垄断”两字,也意有所指,并不仅仅是说给他们听的。Monopolizesabout the distant place, this first time was notmentioned.
关于远方垄断,这不是第一次提及了。Before, noisywas very big, distantthat sideLiDongforthismatter, but alsopersonallyactedto makeindividualinterviewto explain.
之前,闹的很大,远方那边李东为了这事,还亲自出面做了个人专访做解释。Now, thiswordwas mentionedagain, stretch/openJindong does wantto launch an attacktaking advantage ofthisagain?
现在,这个词再度被提及,张进东难道想借此再次发难?
The reporterswere in a tumult the moment, somepeopleinquiredagain: „ stretch/open, after yousaid the distantmonopoly , is the marketmalignant tumor.
记者们骚动了片刻,再次有人询问道:“张总,您说远方垄断之后便是市场毒瘤。Butnow, the distant placeis only a promotion, but also is insufficientto raiseto the situation of monopoly?
可现在,远方只是一次促销活动,还不至于拔高到垄断的地步吧?Noweveryoneseesinsteadis the majorretail business, commonresistancedistant place...... ”
现在大家看到的反而是各大零售企业,共同抵制远方……”„Irepeat, withoutresistanceandaiming at!”
“我重复一遍,没有抵制和针对!”stretch/openJindongdeniedthisview , to continue saying: „ The promotiongoal of distant placeis impure, is day of yielding profit, to the consumer, really the feedback?
张进东否认了这个说法,继续道:“远方的促销目的不纯,一天的让利,对消费者而言,真的就是回馈吗?Enterprise development, being valuedinlasting.
企业发展,贵在持久。
The distant placewantsto use the shorttimewitnessablefeedback, making the consumerabandonotherenterprises, real motive that thisis the distant place.
远方想采用短时间可看到的回馈,让消费者抛弃其他企业,这才是远方的真实目的。Whenonceyoufor a day of benefit, butabandonedotherenterprises, thatfollowing, then can only , whatever the distant placetookto give and take away.
一旦当你为了一天的利益,而抛弃了其他企业,那接下来,便只能任由远方予取予夺了。Therefore, toprevent the markethassuchaspect, ourtheseenterprisewill participate inthispromotiontogether, tonot resistdistant place, butis in the benign developmentstagefor the market.
所以,为了防止市场出现这样的局面,我们这些企业才会共同参与这次促销活动,不是为了抵制远方,而是为了市场进入良性发展阶段。Naturally , to promote sales the festivaloriginal intentionnot to go bad, indeedtoconsumerfeedback.
当然,促销节本意是不坏的,也的确是给消费者回馈。So long asdoes not haveone-party rule, Ithought that everyonecanparticipate, thisfeedbackactivity, the factory, the business, the platformgavelarge scaleyielding profit, thistrulyexists.
只要不出现一家独大的局面,我觉得大家都可以参与进来,这一次的回馈活动,厂家,商家,平台都给予了大幅度的让利,这点是确实存在的。Includingdistant placethat side, sameso, thisIcanguarantee. ”
包括远方那边,也一样如此,这点我可以保证。”stretch/openJindong the front words saying is very direct, buteased upatmospherelaterslightly.
张进东前面的话说的都很直接,不过后期还是稍微缓和了一下气氛。Saidis so direct, lies intelling the consumer, the noisy crowddo not choose the distant place.
说的这么直接,就在于告诉消费者,不要都一窝蜂地去选择远方。After all, sometruthare very simple, but the consumersare not rational, theywill not lookis so long-term.
毕竟,有些道理很浅显,可消费者都没那么理性,他们也不会看的那么长远。Whoisn't clear, has the competitionto have the feedback?
谁不清楚,有竞争才有回馈?Buttheydo not think that the futurematter, will only care about the presentmatter.
可他们不会去想未来的事,只会在意眼前的事。Thereforestretch/openJindongmustsaythorough, making one lookto understandthese, althoughnot necessarilyhas the effect, butsomepeoplewill ponderafter all,weighs.
所以张进东得说的透彻一点,让人看明白这些,虽然不见得有效果,可终归还是会有人去思考,去衡量的。Whenboth sidesproduct, quality, service, similartime, the consumercan conduct the two-way job choice.
当双方产品,质量,服务,都差不多的时候,消费者是可以进行双向选择的。Rather thangoingdistant placeconstantly!
而不是一味的去远方!As forsaid that canoffend the distant place, stretch/openJindongdoes not care.
至于这么说会不会得罪远方,张进东已经不在乎了。By the present, but alsocares aboutthese, thatis the blindworry.
到了现在,还在乎这些,那都是瞎担心。
It is not theyoffends the distant place, butis the distant placetrulythinks that alsodoes that.
不是他们去得罪远方,而是远方确实是这么想的,也是这么做的。LiDongattitudeis so obvious, stretch/openJindongcanbein a big waySu Lin, does not lack the boldness of queering.
李东态度如此明显,张进东能把苏林做大,不缺得罪人的魄力。
......
……stretch/openJindongwordsat the mediarelease conference, was reportedbyInternet, caused a bigstir.
张进东在媒体发布会上的话,被网络媒体报道出来,引起了不小的轰动。Somepeoplesupport, somepeopleopposed.
有人支持,有人反对。Evensomepeopleridiculed: „ Before Su Linoldstretch/open, is a puzzle, nowalsolearnsto fire a gun.
甚至有人嘲笑道:“苏林老张之前是个闷葫芦,现在也学会了放炮了。InitiallySu LinandGuomeicompeted, did not aim atroutingGuomei?
当初苏林和国梅竞争的时候,不也是以击溃国梅为目的?Thereforealsodrew in the distant place, enters the northernmarkettogether, compressesGuomei'sexisting space.
为此还拉上了远方,一起进入北方市场,压缩国梅的生存空间。Nowin the weak trend, shortlywas not the distantopponent, startedto slander the opponent, instigated the consumer, morelive. ”
现在处于弱势了,眼看着不是远方对手了,就开始诋毁对手,煽动消费者,越活越回去了。”
„ Yes, Su Lintheseenterprisesoriginallyonthis/shouldbankruptcy.
“就是,苏林这些企业本来就该倒闭。
The distant placedoes not make the illegal brokermake money, theyeyes were red, nowtheseillegal brokersrun on a bank the distant placejointly. ”
远方不让二道贩子赚钱,他们眼红了,现在这些二道贩子联手挤兑远方呢。”„Artilleryelder brothermale, wesupportyou!”
“炮哥雄起,我们都支持你!”„......”
“……”
The opponentssaid a wordsharply, somesupporteralsoperson of rationalitiessaid: „ stretch/openJindongsaidreasonable, everyonedoes not useconstantlytoopposeto oppose.
反对者们言语犀利,支持者也有人理性道:“张进东说的还是有道理的,大家也不用一味的为了反对而反对。Now the distant place is very good, buteveryone who doesthinks that the fearfulness of monopolist enterprise, does not haveto the opportunity of finallyevennot regretting.
现在远方是做的很好,可大家想想垄断企业的可怕,到最后别连后悔的机会都没有。So long asotherenterprisesanddistant place in the quality and pricehave not distinguished, whomchoosingis actually same.
只要其他企业在质量和价格上和远方没有区别,选择谁其实都是一样的。
The competition, tousis the bestresult. ”
企业竞争,对我们才是最好的结果。”
„ Keyisotherenterprisesdoes not compare the distant place, whyotherwise do wechoose the distant place?
“关键是其他企业就是比不上远方,要不然我们为什么都选择远方?Saidpulls out the treasure, before the post-salerights protectionwas difficult, the counterfeit goodswere in flood, varioustypesshirked......
就说掏宝,之前售后维权困难,假货泛滥,各种推脱……Nowgood, is notbecause the distant placeis compellingthemto change.
现在好点,还不是因为远方在逼他们改变。Even iftwoenterprises the product is the same, the quality is the same, wechoose certainly a more trustworthyenterprise, whycanconsiderto doto be contrary to the consciencefor the future of enterprise the matter?
两家企业哪怕产品一样,质量一样,我们当然选择更信得过的企业,为什么要为了企业的未来考虑做有违本心的事?
The consumersshouldcomewithoneselfidea, good that the enterprisereallywantsto develop, mustidentify the issuefromoneself.
消费者就该随着自己的想法来,企业真想发展的好,要从自身去找问题。Ifpulls out the treasuresandSu Lintheseenterprises, are the distant placeare better, wewill certainly not choose the distant place, is thisandsane are not related. ”
要是掏宝和苏林这些企业,比远方做的更好,我们当然不会选远方,这和理智不理智没关系。”
„ Right, but alsothere is anything to monopolizetroubled, whenIlistened to the joke.
“对,还有什么垄断就麻烦了,我就当听笑话了。Thisis not the state monopoly, the seething discontent among the people that the distant placereallymustmake, when the time comesweabandoned the distant place, naturallycanhaveotherenterprisesto rise.
这又不是国家垄断,远方真要弄的天怒人怨,到时候我们都抛弃了远方,自然会有其他企业崛起。No onegoes to the distant placeto spend, no onegoes to the distant placeto shop, at this timeotherenterprisewantedslightlycompared with the distant placemany, everyonenaturallycanclassify the person.
没人去远方消费,没人去远方购物,这时候别的企业只要稍微比远方好些,大家自然会选别人。stretch/openJindongsaid things just to frighten people, frightened the personintentionally.
张进东危言耸听,故意吓唬人呢。Distant placedodeadtalentthatmatter, whenotherwise the artilleryelder brotheris a fool? ”
远方自己作死才干那种事,要不然都当炮哥是傻子呢?”„Yes, the distant placeis not goodwenot to choose the distant place, the customerwasGod, the customersabandoned the distant place, othersmall business can also make the bigenterprise!”
“就是,远方不好我们就不选远方,顾客才是上帝,顾客都抛弃了远方,其他小企业也能做成大企业!”„......”
“……”In the network, hasvariousprinciplesrespectively.
网络上,各有各的理。
The rational analysisare also many, manypeopleactuallylookis very thorough.
理性分析也不少,不少人其实看的很透彻。Existence that the distant place, is unable to replace.
远方,并不是无法取代的存在。
The retail business, the thresholdis not high, without the technicalmonopoly, has not entered the threshold.
零售企业,门槛不高,没有技术垄断,没有进入门槛。Good that once the distant placemakes , to continue to get down, the monopolyis also indifferent.
一旦远方做的好,持续好下去,垄断也无所谓。Oncedoesis not good, thattoday'severyonesupports the distant place, tomorrowcansupportotherenterpriserise, initial period of the distant placealsogets up.
一旦做的不好,那今天大家支持远方,明天就可以支持别的企业崛起,远方初期也是这么起来的。Onsuch as the beforehandpulling outtreasure, e-commerceeldest child, unreplaceableexistence.
就如之前的掏宝,电商老大,无可替代的存在。
But when everyonethought that pulls out the treasurenot to havegood that the distant placemakes, everyoneabandonedin the same old waypulled out the treasure, accomplished the presentdistantcommercial city, thiswas the evident proof.
可当大家觉得掏宝没远方做的好,大家照样抛弃了掏宝,造就了现在的远方商城,这就是明证。Based onthis, manytalentsthought that stretch/openJindongsaid things just to frighten people, said that the goal of thatwords, is actually frightening the person.
基于此,不少人才觉得张进东危言耸听,说那番话的目的,其实就是在吓唬人。Theseviewpoints, soonhadmost people'ssupport.
这些观点,也很快得到了大部分人的支持。
......
……stretch/openJindonginsouthern Jiangsu, after release conference, seestheseopinions, sighedonenot to sayanythinglightly.
远在苏南的张进东,发布会后看到这些言论,轻叹一声没有说什么。Somematters, actuallyheknows, butat this moment, the survivalforenterprise, hemustsay.
有些事,其实他知道,可事到如今,为了企业的生存,他必须要那么去说。Howevernowlooks like, hisopinion, has not played the toomajorrole.
不过现在看来,他的言论,并未起到太大的作用。Now, can only look atAlithat side.
如今,只能看阿里那边自己了。
......
……ButAli, is also waiting for the Su Linrelease conferencelatersocietyecho.
而阿里这边,也在等待苏林发布会之后的社会反响。Sawquestion that Su Linencounters, Alihas not continued the beforehandplanagain, butrapidlychanged the original plan.
看到苏林这边遭遇的质疑,阿里没再延续之前的方案,而是迅速改变了原定方案。
On the afternoon of 20 th, pulls out the valuableforeignissueto announce,pulls out the valuablecomprehensive supportto draw backunconditionallyexchanges goods!
20号下午,掏宝对外发布公告,掏宝全面支持无条件退换货!Sincecannot put together the distant placein the social opinion, thatselects the solid stuff, this is Ali'sidea.
既然在社会舆论上拼不过远方,那就来点干货,这便是阿里的想法。Draws backunconditionallyexchanges goods, thisaims at the consumer.
无条件退换货,这是针对消费者的。Mayto the business, thisnot be the good deed.
可对商家而言,这不是好事。Alialsogave the business the feedback, remits the handling charge of Alipay.
阿里也同时给予了商家回馈,免除支付宝的手续费。How does the payment systemgain?
支付系统如何盈利?
The handling charge, is actually a bigprofitorigin.
手续费,其实是一个大的盈利来源。Alipay, includingten thousandcartoonthesepaymentsoftware, in the platform, isunder the line, the businessusesthesepayment means that finallymustbe charged the handling chargeby the credit side.
支付宝,包括万卡通这些支付软件,无论是在平台上,还是线下,商家使用这些支付手段,最后都是要被支付方收取手续费的。Butthistime, Aliis pulling out the valuableentireplatformto adoptexempted the handling chargepolicy, on the one handtocompensatebusiness, on the one handalsotokeep hold ofmerchant.
而这一次,阿里在掏宝全平台采取了免手续费政策,一方面是为了补偿商家,一方面也是为了挽留商户。Whycandetain?
为什么要挽留?Because the wind sound/rumor was not quite recently good, horseYunhas known, that side the distant place in pulling out some youngbusiness of treasurediscussedin secrettransfers the matter of platform.
因为最近风声不太好,马昀已经知道,远方那边正在和掏宝的一些中小商家暗中洽谈转平台的事。Incessantlyis the youngmerchant, includingsomebrandbusiness, the distant placeis discussing the exclusive networkpower of attorney.
不止是中小商户,包括一些品牌商,远方都在谈独家网络代理权。Oncewere discussedby the distant place, lots ofbusinessshift the platform, a large number ofbrandbusinessby the sole agent, pulled out the trouble of treasurereallyto be big.
一旦被远方谈成了,大量的商家转移平台,大量的品牌商被独家代理,掏宝的麻烦就真大了。Meanwhile, Aliannounced,pulls out the treasurenot onlyto participate inpair of 11promotioninternally, pulls out the treasureincluding the international edition, isAli-Express, will participate in the bigpromotion.
与此同时,阿里宣布,掏宝不仅仅只是在国内参与双十一促销,包括国际版掏宝,也就是全球速卖通,也会参与大促销。Thisis a globalpromotion!
这是全球性的一次促销活动!
Some domesticbusiness, caninfastsellto passgets onlineoneselfproduct, provides the servicefor the overseasbuyer.
国内的一些商家,可以在速卖通上线自己的产品,为国外买家提供服务。This point, the distant placecould not have achievedat present!
这一点,远方目前还做不到!But the domesticbuyer, wantsto conduct the seaoutsourcing, pulls out the treasurealsoto have the specialpulling outtreasureworldto buy the sectorto provide the serviceforeveryone.
而国内的买家,想进行海外购,掏宝也有专门的掏宝全球购版块为大家提供服务。
......
……
The numerouspolicies, Aliannounced.
林林总总的政策,阿里宣布了很多。And finally, Alispoke frankly,in the price, isinproduct quality, Aliwill not compare the farvariance.
到了最后,阿里更是直言,无论是在价格上,还是产品质量上,阿里都不会比远方差。
The buyerscanalsoorderintwoplatforms, so long aspulls out the valuable the product and priceis inferior to the distant place, canuse the policy that returns goodsunconditionallyto return goods.
买家可以在两个平台同时下单,只要掏宝的产品和价格不如远方,都可以使用无条件退货的政策进行退货。Thiscommitmentdoes, made the outside worldmake noiseagain.
这种承诺做出来,也让外界再次喧嚣了一阵。Ali, thiswasunder the initial capital!
阿里,这是下血本了!Moreovermakes the comparisonwith the distant placedirectly, darkwarfrom the beginning, transformspresentdeclaring waroutwardly.
而且直接拿远方做比对,也从一开始的暗战,转变成了现在的明面宣战。Is and distant placecompares!
就是和远方比!Compared withservice, compared withquality, compared withprice, compared withchannel......
比服务,比质量,比价格,比渠道……Amongoneday, AliandSu Linactunceasingly.
一日间,阿里和苏林动作不断。Buteveryonediscussedat the same time, was anticipating how the distant placeresponded, SoreinandAli'stoday'sannouncement and release conference, almosttake the distant placeas the hostilegoal, what was the distant placealsoresponded?
而大家议论的同时,也都在期待远方如何回应,苏林和阿里今天的公告和发布会,几乎都以远方为敌对目标,远方又是什么反应?
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