ROEWR :: Volume #17

#1657: Counter-attack


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The people not concerted are the facts. 人心不齐是事实。 However, the helmsman as enterprise, can wield a large-scale group, after all not deficient boldness. 然而,作为企业的掌舵人,能执掌一家大型集团,终归还是不缺乏魄力的。 Joins the promotion war after regional distant alliance systems, on October 20, pulled out the treasure also to start the counter-attack. 在各地的远方联盟体系加入促销大战之后,10月20号,掏宝也开始了反击。 On the morning of 20 th, first was Su Lin held the release conference outward. 20号一大早,先是苏林对外召开了发布会。 Announced, the double 11 promotion, Su Lin does not participate in the promotion independently, but is coordinates to pull out the treasure to conduct the promotion. 宣布,双十一促销,苏林不独立参与促销,而是配合掏宝进行促销活动。 Su Lin's regional warehousing centers and logistics systems, will coordinate to pull out the treasure to conduct the unification operation. 苏林各地的仓储中心和物流体系,都会配合掏宝进行统一运营。 Under the electrical appliances chain giant as the line, Su Lin's shop system even must improve compared with Guomei, warehousing and logistics, before Guomei had not been merged, Su Lin develops is actually also quicker than Guomei. 作为线下家电连锁巨头,苏林的门店体系甚至比国梅还要完善,仓储和物流,在国梅没有被并购之前,苏林发展的其实也比国梅要快。 Now, although Guomei was integrated the distant place, but after the distant place merges, because of the financial problem, and industry is many, instead does not have the rapidness that single-minded Su Lin develops. 如今,国梅虽然被纳入远方,可远方并购之后,因为资金问题,以及产业繁多,反而没专一的苏林发展的快。 In the electrical appliances domain, Su Lin must surpass Guomei some at present. 在家电领域,苏林目前还要超过国梅一些。 Sorein announced that full power supports to pull out the treasure, at this time, was not unimaginable. 苏林宣布全力支持掏宝,在这时候,是让人无法想象的。 Rapidness that although 09 years of e-commerce develops, but at present under the line is the lord, the entity is a king. 09年电商虽然发展的快,可目前还是线下为主,实体为王。 Su Lin coordinates to pull out the treasure, at this moment, is the powerhouse overcomes the hand for the weak one. 苏林配合掏宝,在此刻,是强者为弱者打下手。 But according to established rule, even if overcomes the hand, will still be pulls out the treasure to coordinate Su Lin to be right. 而按照既定规则,就算打下手,也该是掏宝配合苏林才对。 ...... …… At the release conference, there is a reporter to mention this issue. 发布会上,有记者就提及了这个问题。 Even asked incisively: „ stretch/open, the outside world is saying at present, the major retail business, are aiming at the distant place including the e-commerce platform. 甚至尖锐地问道:“张总,目前外界都在说,各大零售企业,包括电商平台都在针对远方。 Thinks that the distant place seized everyone's market, everyone has the tacit understanding, even reached some unification agreements, pushes aside the distant place together. 认为远方抢占了大家的市场,大家都有默契,甚至是达成了一些统一协议,共同排挤远方。 Now, Su Lin does not hesitate to give up the rights of independent operation, full power supports Ali, probably also proved this point. 如今,苏林不惜放弃自主运营的权利,全力支持阿里,好像也证明了这一点。 To these questions, how do you regard? ” 对这些质疑,您又是如何看待的?” stretch/open Jindong heard that the word complexion said seriously: „ In view and pushes aside these two words to use is inappropriate! 张进东闻言脸色严肃道:“针对和排挤这两个词用的不合适! Some issues, is not such that you imagine! 有些问题,也不是你们想象的那样! It is not we in view of the distant place, pushes aside the distant place, but must compete! 不是我们针对远方,排挤远方,而是必须要竞争! Our enterprise must to the shareholder, to the staff, to all investor and a consumer confession. 我们企业也要给股东,给员工,给所有投资者和消费者一个交代。 The distant group is increasingly powerful, this is the fact, is unable to deny. 远方集团日益强大,这点是事实,无法否认。 Doing of distant place is big, the great strength of Huaxia retail system, as the consumer, as the observer, we are glad to see him succeed. 远方的做大,华夏零售体系的强大,作为消费者,作为旁观者,我们乐见其成。 May be the peer, engages in introspection, our these enterprise must sit waiting for death, waits to be compressed the complete market by the distant place, finally was merged or is out of business? 可作为同行,扪心自问,难道我们这些企业就要坐以待毙,等着被远方压缩全部市场,最后被并购或者关门歇业? Each enterprise, is embodying the painstaking care of countless person! 每家企业,都凝聚着无数人的心血! The normal commercial competition, I do not know that so-called preemption and aims at from where. 正常的商业竞争而已,我不知道外界所谓的排挤和针对从何而来。 Su Lin chooses and Ali cooperates, saw the e-commerce domain future prospect, as well as believes that Ali can bring a bigger development to this market...... ” 苏林选择和阿里合作,也是看到了电子商务领域未来的前景,以及相信阿里可以给这个市场带来更大的发展……” stretch/open, takes the liberty to ask one, if chooses the cooperation, the distant place is more appropriate?” “张总,冒昧问一句,如果选择合作的话,岂不是远方更合适?” stretch/open Jindong said with a smile: „ This issue asked was very good, actually this issue many people were considering, is thinking. 张进东笑道:“这个问题问的很好,其实这个问题很多人都在考虑,都在想。 I have not only thought that but has done. 我不仅仅只是想过,而是做过。 Initially, Su Lin and distant place had also once had the cooperation, everyone should know. 当初,苏林和远方也曾有过合作,大家应该都知道。 Su Lin Yigou not only connected the platform in distant place at that time, under the line we and distant places also enter the northern China together, both sides coordinate to open a shop. 苏林易购那时候不但接入了远方的平台,线下我们和远方也共同进入华北地区,双方协同开店。 I should say that some pompous words, told everyone, this was the need of strategic layout. 我原本应该说些冠冕堂皇的话,告诉大家,这是战略布局的需要。 But now, I do not say. 可现在,我却是不这么说。 Why not with distant cooperation? ” 为什么不和远方合作?” stretch/open Jindong asked that does not wait for others to reply, said: „ Because the distant place is extremely strong and overbearing! 张进东问了一句,不等其他人回答,就自顾自道:“因为远方太过强势和霸道! The self-management business of distant commercial city, is different from the self-management business of TMall. 就说远方商城的自营业务,和天猫的自营业务不同。 The self-management business of TMall, is not the platform self-management, including factory self-management, dealer self-management. 天猫的自营业务,并不全是平台自营,包括厂家自营,经销商自营。 But the self-management of distant place, then is completely the distant self-management business! 而远方的自营,则全部是远方自营业务! In other words, the distant place eliminated the existing space of dealer, eliminated including our these chain retail business existing space! 换句话说,远方剥夺了经销商的生存空间,剥夺了包括我们这些连锁零售企业的生存空间! Joins the platform in distant place, means that our these enterprise lost the existence value. 加入远方的平台,也就意味着我们这些企业失去了存在价值。 Once Su Lin joined the distant place, what Su Lin also does have? 苏林一旦加入了远方,那苏林还剩下什么? All product distant place self-management, purchased and marketed by oneself through the cooperation distant place of factory, Su Lin's joining does not have the significance...... ” 所有的产品都远方自营了,通过厂家的合作远方自购自销,那苏林的加入毫无意义……” When he said a meeting, has the reporter to ask again: „ Stands in stretch/open the angle, this indeed does not help Su Lin's development. 等他说了一会,有记者再次问道:“站在张总的角度,这的确不利于苏林的发展。 May stand in the angle of consumer, distant such pattern, can reduce the cost, the dealer and profit of business agent will not pass the burden to the consumer on again, yielding profit the space is bigger. 可站在消费者的角度,远方这样的模式,可以减少成本支出,经销商和代理商的利润不会再次转嫁到消费者身上,让利空间更大。 stretch/open, spoke taking the liberty words, if the distant place continues to do in a big way, means the market has eliminated you? ” 张总,说句冒昧的话,如果远方继续做大,是不是意味着市场已经淘汰了你们?” This saying, some Su Lin executive complexions are somewhat ugly, looks to the reporter of question. 这话一出,现场的一些苏林高管脸色有些难看,纷纷看向问话的记者。 stretch/open Jindong said with a smile: „ Saving is soon reasonable. 张进东则是笑道:“存在即合理。 Su Lin and Guomei, including other retail business, why have existed, is not only only Huaxia, including the entire world. 苏林和国梅,包括其他的零售企业,为什么会一直存在,不仅仅只是华夏,包括全世界。 To the factory, establishes own circulation channel, the straight camp channel, must consume the substantial costs. 对厂家而言,建立自己的流通渠道,直营渠道,都是要耗费大量成本的。 It is not each enterprise, has this strength to lay down these channels. 不是每家企业,都有这个实力去铺设这些渠道的。 But regarding the consumer, you shops, hopes the one-stop shop, how many things buys to run dozens shops? 而对于消费者而言,你购物,是希望一站式购物,还是买几件东西就要跑几十家门店? Therefore our these chain retail business, had room for survival, necessity that as well as has. 所以我们这些连锁零售企业,才有了生存的空间,以及存在的必要。 Moreover our these platform enterprise, the cost is not straight the camp to be higher than the factory. 而且我们这些平台式企业,成本支出并不比厂家直营要高。 You are clear, to the manufacturing enterprise, makes 10,000 products and 100 products, the cost is also different, the big order, will definitely make the cost drop, therefore Su Lin's price system, had conducted yielding profit in the production cost. ” 你们要明白,对生产企业而言,生产一万件产品和一百件产品,成本也是不同的,大额的订单,必然会让成本下降,所以苏林的价格体系,已经在生产成本上进行了让利。” Speaking of this, stretch/open Jindong speaking of the distant place, directly has not actually answered the issue of reporter. 说到这,张进东其实还没有说到远方,没有正面回答记者的问题。 , stretch/open Jindong continued saying: „ As for you said distant place yields profit the space to be bigger, the cost is lower, this is the fact. 顿了顿,张进东才继续道:“至于你说远方的让利空间更大,成本支出更低,这点是事实。 However has a premise, this market is not a market! 不过有个前提,这个市场不是一家的市场! The present aspect, actually does not conform to the market development law. 现在的局面,其实已经不符合市场发展规律。 The distant place is monopolizing this industry, establishes completely own market. 远方正在垄断这个产业,建立完全属于自己的市场。 Everyone should understand, having the competition is energetic, having the competition will be favorable for the consumer. 所有人都该明白,有竞争才有活力,有竞争才会对消费者有利。 When this market, only has a distant time, the objects who at that time, you contrasted do not have, how can confirm, the distant place will also maintain the present yielding profit scope? 当这个市场,只剩下远方一家的时候,那时候,你连对比的对象都没,如何又能确认,远方还会保持现在的让利幅度? Actually the beforehand aspect is very good, for these years the retail business, including the e-commerce platform, the room for profits was not big. 其实之前的局面还是很不错的,这几年零售企业,包括电商平台,利润空间都不大。 Lies in the market competition is intense. 就在于市场竞争激烈。 We are yielding profit to the consumer, is giving everyone the feedback, such market, is vital. 我们都在给消费者让利,都在给大家回馈,这样的市场,也是充满活力的。 But once was completed the monopoly by the distant place, I believe that even is assured, is similar to promoting sales the festival yields profit the activity like this massively, perhaps will not appear again several times. 可一旦被远方完成了垄断,那我相信,甚至是笃定,类似于促销节这样的大规模让利活动,恐怕不会再出现几次。 Sorein and Ali these enterprises, in the struggle, not only struggle for oneself now. 苏林和阿里这些企业,现在是在争,不仅仅只是为了自己去争。 Also struggles for the general consumers! 也是为了广大的消费者去争! Perhaps you thought that this saying to be too false, outer space...... 也许你们觉得这话太假,太空…… However, this is the fact! ” 但是,这是事实!” stretch/open Jindong said seriously: „ This is the fact that is unable to deny, has our existences, will have the present low profit distant place! 张进东严肃道:“这是无法否认的事实,有我们的存在,才会有了现在的低利润远方! Will let the distant place, continually steps up own grade of service including us, product quality. 才会让远方,包括我们自己不断去提升自己的服务质量,产品质量。 Everyone conceivable, when our these enterprise withers away, the distant place will also continue to step up own grade of service, improves their post-sale systems, establishes the powerful supervisory system? 大家可以想象一下,当我们这些企业消亡,远方还会继续提升自己的服务质量,完善他们的售后体系,建立强大的监管体系吗? Including us is also so, compared with several years ago, Su Lin present's various soft strength increases is quick. 包括我们自己也是如此,比起前几年,苏林现在的各种软实力提升很快。 Existence of distant place, promoted this market to develop in the initial period. 远方的存在,在初期是促进了这个市场发展的。 Even before , is enriching this market. 哪怕包括之前,也是在繁荣这个市场。 But after the distant ambition big enough to wants to complete the market monopoly, that no longer is the promoter of industry, the urger, but is...... ” 可当远方野心大到想完成市场垄断之后,那就不再是行业的促进者,督促者,而是……” Malignant tumor!” “毒瘤!” These two character, were in a tumult on the spot. 这两字一出,现场骚动了起来。 At the release conference, stretch/open Jindong spoke frankly, the distant place wants to work as this malignant tumor now! 在发布会上,张进东直言,远方现在就是想当这个毒瘤! This almost tore to pieces the facial skin thoroughly! 这几乎是彻底撕破脸皮了! Moreover stretch/open Jindong mentioned monopoly repeatedly two characters, intent has referred, not only and said that listened to them. 而且张进东频频提及“垄断”两字,也意有所指,并不仅仅是说给他们听的。 Monopolizes about the distant place, this first time was not mentioned. 关于远方垄断,这不是第一次提及了。 Before, noisy was very big, distant that side Li Dong for this matter, but also personally acted to make individual interview to explain. 之前,闹的很大,远方那边李东为了这事,还亲自出面做了个人专访做解释。 Now, this word was mentioned again, stretch/open Jindong does want to launch an attack taking advantage of this again? 现在,这个词再度被提及,张进东难道想借此再次发难? The reporters were in a tumult the moment, some people inquired again: „ stretch/open, after you said the distant monopoly , is the market malignant tumor. 记者们骚动了片刻,再次有人询问道:“张总,您说远方垄断之后便是市场毒瘤。 But now, the distant place is only a promotion, but also is insufficient to raise to the situation of monopoly? 可现在,远方只是一次促销活动,还不至于拔高到垄断的地步吧? Now everyone sees instead is the major retail business, common resistance distant place...... ” 现在大家看到的反而是各大零售企业,共同抵制远方……” I repeat, without resistance and aiming at!” “我重复一遍,没有抵制和针对!” stretch/open Jindong denied this view , to continue saying: „ The promotion goal of distant place is impure, is day of yielding profit, to the consumer, really the feedback? 张进东否认了这个说法,继续道:“远方的促销目的不纯,一天的让利,对消费者而言,真的就是回馈吗? Enterprise development, being valued in lasting. 企业发展,贵在持久。 The distant place wants to use the short time witnessable feedback, making the consumer abandon other enterprises, real motive that this is the distant place. 远方想采用短时间可看到的回馈,让消费者抛弃其他企业,这才是远方的真实目的。 When once you for a day of benefit, but abandoned other enterprises, that following, then can only , whatever the distant place took to give and take away. 一旦当你为了一天的利益,而抛弃了其他企业,那接下来,便只能任由远方予取予夺了。 Therefore, to prevent the market has such aspect, our these enterprise will participate in this promotion together, to not resist distant place, but is in the benign development stage for the market. 所以,为了防止市场出现这样的局面,我们这些企业才会共同参与这次促销活动,不是为了抵制远方,而是为了市场进入良性发展阶段。 Naturally , to promote sales the festival original intention not to go bad, indeed to consumer feedback. 当然,促销节本意是不坏的,也的确是给消费者回馈。 So long as does not have one-party rule, I thought that everyone can participate, this feedback activity, the factory, the business, the platform gave large scale yielding profit, this truly exists. 只要不出现一家独大的局面,我觉得大家都可以参与进来,这一次的回馈活动,厂家,商家,平台都给予了大幅度的让利,这点是确实存在的。 Including distant place that side, same so, this I can guarantee. ” 包括远方那边,也一样如此,这点我可以保证。” stretch/open Jindong the front words saying is very direct, but eased up atmosphere later slightly. 张进东前面的话说的都很直接,不过后期还是稍微缓和了一下气氛。 Said is so direct, lies in telling the consumer, the noisy crowd do not choose the distant place. 说的这么直接,就在于告诉消费者,不要都一窝蜂地去选择远方。 After all, some truth are very simple, but the consumers are not rational, they will not look is so long-term. 毕竟,有些道理很浅显,可消费者都没那么理性,他们也不会看的那么长远。 Who isn't clear, has the competition to have the feedback? 谁不清楚,有竞争才有回馈? But they do not think that the future matter, will only care about the present matter. 可他们不会去想未来的事,只会在意眼前的事。 Therefore stretch/open Jindong must say thorough, making one look to understand these, although not necessarily has the effect, but some people will ponder after all, weighs. 所以张进东得说的透彻一点,让人看明白这些,虽然不见得有效果,可终归还是会有人去思考,去衡量的。 When both sides product, quality, service, similar time, the consumer can conduct the two-way job choice. 当双方产品,质量,服务,都差不多的时候,消费者是可以进行双向选择的。 Rather than going distant place constantly! 而不是一味的去远方! As for said that can offend the distant place, stretch/open Jindong does not care. 至于这么说会不会得罪远方,张进东已经不在乎了。 By the present, but also cares about these, that is the blind worry. 到了现在,还在乎这些,那都是瞎担心。 It is not they offends the distant place, but is the distant place truly thinks that also does that. 不是他们去得罪远方,而是远方确实是这么想的,也是这么做的。 Li Dong attitude is so obvious, stretch/open Jindong can be in a big way Su Lin, does not lack the boldness of queering. 李东态度如此明显,张进东能把苏林做大,不缺得罪人的魄力。 ...... …… stretch/open Jindong words at the media release conference, was reported by Internet, caused a big stir. 张进东在媒体发布会上的话,被网络媒体报道出来,引起了不小的轰动。 Some people support, some people opposed. 有人支持,有人反对。 Even some people ridiculed: „ Before Su Lin old stretch/open, is a puzzle, now also learns to fire a gun. 甚至有人嘲笑道:“苏林老张之前是个闷葫芦,现在也学会了放炮了。 Initially Su Lin and Guomei competed, did not aim at routing Guomei? 当初苏林和国梅竞争的时候,不也是以击溃国梅为目的? Therefore also drew in the distant place, enters the northern market together, compresses Guomei's existing space. 为此还拉上了远方,一起进入北方市场,压缩国梅的生存空间。 Now in the weak trend, shortly was not the distant opponent, started to slander the opponent, instigated the consumer, more live. ” 现在处于弱势了,眼看着不是远方对手了,就开始诋毁对手,煽动消费者,越活越回去了。” Yes, Su Lin these enterprises originally on this/should bankruptcy. “就是,苏林这些企业本来就该倒闭。 The distant place does not make the illegal broker make money, they eyes were red, now these illegal brokers run on a bank the distant place jointly. ” 远方不让二道贩子赚钱,他们眼红了,现在这些二道贩子联手挤兑远方呢。” Artillery elder brother male, we support you!” “炮哥雄起,我们都支持你!” „......” “……” The opponents said a word sharply, some supporter also person of rationalities said: „ stretch/open Jindong said reasonable, everyone does not use constantly to oppose to oppose. 反对者们言语犀利,支持者也有人理性道:“张进东说的还是有道理的,大家也不用一味的为了反对而反对。 Now the distant place is very good, but everyone who does thinks that the fearfulness of monopolist enterprise, does not have to the opportunity of finally even not regretting. 现在远方是做的很好,可大家想想垄断企业的可怕,到最后别连后悔的机会都没有。 So long as other enterprises and distant place in the quality and price have not distinguished, whom choosing is actually same. 只要其他企业在质量和价格上和远方没有区别,选择谁其实都是一样的。 The competition, to us is the best result. ” 企业竞争,对我们才是最好的结果。” Key is other enterprises does not compare the distant place, why otherwise do we choose the distant place? “关键是其他企业就是比不上远方,要不然我们为什么都选择远方? Said pulls out the treasure, before the post-sale rights protection was difficult, the counterfeit goods were in flood, various types shirked...... 就说掏宝,之前售后维权困难,假货泛滥,各种推脱…… Now good, is not because the distant place is compelling them to change. 现在好点,还不是因为远方在逼他们改变。 Even if two enterprises the product is the same, the quality is the same, we choose certainly a more trustworthy enterprise, why can consider to do to be contrary to the conscience for the future of enterprise the matter? 两家企业哪怕产品一样,质量一样,我们当然选择更信得过的企业,为什么要为了企业的未来考虑做有违本心的事? The consumers should come with oneself idea, good that the enterprise really wants to develop, must identify the issue from oneself. 消费者就该随着自己的想法来,企业真想发展的好,要从自身去找问题。 If pulls out the treasures and Su Lin these enterprises, are the distant place are better, we will certainly not choose the distant place, is this and sane are not related. ” 要是掏宝和苏林这些企业,比远方做的更好,我们当然不会选远方,这和理智不理智没关系。” Right, but also there is anything to monopolize troubled, when I listened to the joke. “对,还有什么垄断就麻烦了,我就当听笑话了。 This is not the state monopoly, the seething discontent among the people that the distant place really must make, when the time comes we abandoned the distant place, naturally can have other enterprises to rise. 这又不是国家垄断,远方真要弄的天怒人怨,到时候我们都抛弃了远方,自然会有其他企业崛起。 No one goes to the distant place to spend, no one goes to the distant place to shop, at this time other enterprise wanted slightly compared with the distant place many, everyone naturally can classify the person. 没人去远方消费,没人去远方购物,这时候别的企业只要稍微比远方好些,大家自然会选别人。 stretch/open Jindong said things just to frighten people, frightened the person intentionally. 张进东危言耸听,故意吓唬人呢。 Distant place do dead talent that matter, when otherwise the artillery elder brother is a fool? ” 远方自己作死才干那种事,要不然都当炮哥是傻子呢?” Yes, the distant place is not good we not to choose the distant place, the customer was God, the customers abandoned the distant place, other small business can also make the big enterprise!” “就是,远方不好我们就不选远方,顾客才是上帝,顾客都抛弃了远方,其他小企业也能做成大企业!” „......” “……” In the network, has various principles respectively. 网络上,各有各的理。 The rational analysis are also many, many people actually look is very thorough. 理性分析也不少,不少人其实看的很透彻。 Existence that the distant place, is unable to replace. 远方,并不是无法取代的存在。 The retail business, the threshold is not high, without the technical monopoly, has not entered the threshold. 零售企业,门槛不高,没有技术垄断,没有进入门槛。 Good that once the distant place makes , to continue to get down, the monopoly is also indifferent. 一旦远方做的好,持续好下去,垄断也无所谓。 Once does is not good, that today's everyone supports the distant place, tomorrow can support other enterprise rise, initial period of the distant place also gets up. 一旦做的不好,那今天大家支持远方,明天就可以支持别的企业崛起,远方初期也是这么起来的。 On such as the beforehand pulling out treasure, e-commerce eldest child, unreplaceable existence. 就如之前的掏宝,电商老大,无可替代的存在。 But when everyone thought that pulls out the treasure not to have good that the distant place makes, everyone abandoned in the same old way pulled out the treasure, accomplished the present distant commercial city, this was the evident proof. 可当大家觉得掏宝没远方做的好,大家照样抛弃了掏宝,造就了现在的远方商城,这就是明证。 Based on this, many talents thought that stretch/open Jindong said things just to frighten people, said that the goal of that words, is actually frightening the person. 基于此,不少人才觉得张进东危言耸听,说那番话的目的,其实就是在吓唬人。 These viewpoints, soon had most people's support. 这些观点,也很快得到了大部分人的支持。 ...... …… stretch/open Jindong in southern Jiangsu, after release conference, sees these opinions, sighed one not to say anything lightly. 远在苏南的张进东,发布会后看到这些言论,轻叹一声没有说什么。 Some matters, actually he knows, but at this moment, the survival for enterprise, he must say. 有些事,其实他知道,可事到如今,为了企业的生存,他必须要那么去说。 However now looks like, his opinion, has not played the too major role. 不过现在看来,他的言论,并未起到太大的作用。 Now, can only look at Ali that side. 如今,只能看阿里那边自己了。 ...... …… But Ali, is also waiting for the Su Lin release conference later society echo. 而阿里这边,也在等待苏林发布会之后的社会反响。 Saw question that Su Lin encounters, Ali has not continued the beforehand plan again, but rapidly changed the original plan. 看到苏林这边遭遇的质疑,阿里没再延续之前的方案,而是迅速改变了原定方案。 On the afternoon of 20 th, pulls out the valuable foreign issue to announce, pulls out the valuable comprehensive support to draw back unconditionally exchanges goods! 20号下午,掏宝对外发布公告,掏宝全面支持无条件退换货! Since cannot put together the distant place in the social opinion, that selects the solid stuff, this is Ali's idea. 既然在社会舆论上拼不过远方,那就来点干货,这便是阿里的想法。 Draws back unconditionally exchanges goods, this aims at the consumer. 无条件退换货,这是针对消费者的。 May to the business, this not be the good deed. 可对商家而言,这不是好事。 Ali also gave the business the feedback, remits the handling charge of Alipay. 阿里也同时给予了商家回馈,免除支付宝的手续费。 How does the payment system gain? 支付系统如何盈利? The handling charge, is actually a big profit origin. 手续费,其实是一个大的盈利来源。 Alipay, including ten thousand cartoon these payment software, in the platform, is under the line, the business uses these payment means that finally must be charged the handling charge by the credit side. 支付宝,包括万卡通这些支付软件,无论是在平台上,还是线下,商家使用这些支付手段,最后都是要被支付方收取手续费的。 But this time, Ali is pulling out the valuable entire platform to adopt exempted the handling charge policy, on the one hand to compensate business, on the one hand also to keep hold of merchant. 而这一次,阿里在掏宝全平台采取了免手续费政策,一方面是为了补偿商家,一方面也是为了挽留商户。 Why can detain? 为什么要挽留? Because the wind sound/rumor was not quite recently good, horse Yun has known, that side the distant place in pulling out some young business of treasure discussed in secret transfers the matter of platform. 因为最近风声不太好,马昀已经知道,远方那边正在和掏宝的一些中小商家暗中洽谈转平台的事。 Incessantly is the young merchant, including some brand business, the distant place is discussing the exclusive network power of attorney. 不止是中小商户,包括一些品牌商,远方都在谈独家网络代理权。 Once were discussed by the distant place, lots of business shift the platform, a large number of brand business by the sole agent, pulled out the trouble of treasure really to be big. 一旦被远方谈成了,大量的商家转移平台,大量的品牌商被独家代理,掏宝的麻烦就真大了。 Meanwhile, Ali announced, pulls out the treasure not only to participate in pair of 11 promotion internally, pulls out the treasure including the international edition, is Ali-Express, will participate in the big promotion. 与此同时,阿里宣布,掏宝不仅仅只是在国内参与双十一促销,包括国际版掏宝,也就是全球速卖通,也会参与大促销。 This is a global promotion! 这是全球性的一次促销活动! Some domestic business, can in fast sell to pass gets online oneself product, provides the service for the overseas buyer. 国内的一些商家,可以在速卖通上线自己的产品,为国外买家提供服务。 This point, the distant place could not have achieved at present! 这一点,远方目前还做不到! But the domestic buyer, wants to conduct the sea outsourcing, pulls out the treasure also to have the special pulling out treasure world to buy the sector to provide the service for everyone. 而国内的买家,想进行海外购,掏宝也有专门的掏宝全球购版块为大家提供服务。 ...... …… The numerous policies, Ali announced. 林林总总的政策,阿里宣布了很多。 And finally, Ali spoke frankly, in the price, is in product quality, Ali will not compare the far variance. 到了最后,阿里更是直言,无论是在价格上,还是产品质量上,阿里都不会比远方差。 The buyers can also order in two platforms, so long as pulls out the valuable the product and price is inferior to the distant place, can use the policy that returns goods unconditionally to return goods. 买家可以在两个平台同时下单,只要掏宝的产品和价格不如远方,都可以使用无条件退货的政策进行退货。 This commitment does, made the outside world make noise again. 这种承诺做出来,也让外界再次喧嚣了一阵。 Ali, this was under the initial capital! 阿里,这是下血本了! Moreover makes the comparison with the distant place directly, dark war from the beginning, transforms present declaring war outwardly. 而且直接拿远方做比对,也从一开始的暗战,转变成了现在的明面宣战。 Is and distant place compares! 就是和远方比! Compared with service, compared with quality, compared with price, compared with channel...... 比服务,比质量,比价格,比渠道…… Among one day, Ali and Su Lin act unceasingly. 一日间,阿里和苏林动作不断。 But everyone discussed at the same time, was anticipating how the distant place responded, Sorein and Ali's today's announcement and release conference, almost take the distant place as the hostile goal, what was the distant place also responded? 而大家议论的同时,也都在期待远方如何回应,苏林和阿里今天的公告和发布会,几乎都以远方为敌对目标,远方又是什么反应?
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