One, tells the original story of unknown extraterrestrial life does not have the big star to play, and is not the sequel of any movie, the marked price reaches as high as 550 million US dollars- such a movie, can actually make money? 一个没有大牌明星出演的、讲述未知外星生命的原创故事,并且不是任何电影的续集,标价高达5亿5000万美元-这样一部电影,究竟能赚钱吗？ Even if there is «Titanic» success before, regarding so big investment, whether to obtain the issue of return in the market, the industry and media are skeptical., 哪怕是有《泰坦尼克号》的成功在前,对于如此大的投资,能否在市场上获得回报的问题,业界和媒体都持怀疑态度。, Perhaps takes a broad view at Hollywood, person who truly has the confidence, only has Ryan and James Cameron, as well as Disney management. 或许放眼好莱坞,真正具备信心的人,也只有瑞恩和詹姆斯?卡梅隆,以及迪士尼管理层。 Disney management has the confidence to have the reason. 迪士尼管理层有信心不是没有原因的。 Before the movie begins shooting, James Cameron signed a cost with Disney and is divided into the agreement, if the production cost to exceed 800.2 billion US dollars, Cameron must first give away oneself most profits to be divided ; If the global box office of movie cannot be 1 billion US dollars, he will only take 20 million US dollars basic Director rewards. 早在电影开拍前,詹姆斯?卡梅隆就和迪士尼签署了一份成本和分成协议,如果制作成本超过2亿8000亿美元,卡梅隆就要先让出自己大部分的盈利分成;如果影片的全球票房达不到10亿美元,他只会拿2000万美元的基本导演报酬。 James Cameron and Disney also researched and developed one brand-new digital photography system for this movie specially, but the patent of this photographic system for both sides all, many dramatic teams has looked at this set of equipment together at present, from the summer to the present patent authorization and equipment renting, this set of equipment had brought 14 million US dollars income for both sides. 詹姆斯?卡梅隆和迪士尼还为这部电影专门研发了一套全新的数码摄影系统,而这套摄影系统的专利为双方共同所有,目前已经有不少剧组瞄上了这套设备,从暑期到现在的专利授权和器材租赁,这套设备已经为双方带来了1400万美元的收入。 «Avatar» later is completed by the New Zealand famous digital work room, therefore also meets the tax reimbursement condition of New Zealand, Disney saved the money. 《阿凡达》的后期由新西兰大名鼎鼎的威塔数码工作室完成,因此还符合新西兰的退税条件,迪士尼从中又省了一大笔钱。 Except that beyond 250 million US dollars production costs, Disney's main investment to this movie in marketing- 300 million US dollars! 除去2亿5000万美元的制作成本外,迪士尼对这部电影的主要投入还是在营销上-3亿美元！ Naturally, this number plans and foreign propaganda, in fact must certainly sell at a discount. 当然,这个数字只是计划和对外的宣传,实际上肯定要打点折扣。 First, the weak worldwide economy let advertisement cost reduction. 一来,全球经济不景气让广告成本降低了。 Secondly, the Disney Use Company internal resource makes every effort to spend least money to achieve the best effect- recently, the abc television station, espn and Disney channel and a + e television network opened the special festival to broadcast " Avatar » preview in the prime time at present, tempted on tube, Twitter and face book and other websites also opens propagandized " Avatar » page. 二来,迪士尼动用公司内部资源力求花最少的钱达到最好的效果-最近,abc电视台、espn、迪士尼频道和a+e电视网都在黄金时段开放特别节目前播放了《阿凡达》的预告片,诱tube、推特和脸书等网站上也开设了宣传《阿凡达》的页面。 These advertisements spend majorities in the Disney internal flow, the digit of actual consumption is smaller than the plans by far. 这些广告花费大部分都是在迪士尼内部流动,实际消耗的数字远远小于计划。 In addition. Disney also unites James Cameron and Matsushita cooperates, cooperates to develop 3D home theater system of one set of Matsushita with them, they provide the free technical support for the movie, and ties up to propagandize «Avatar» in the home theater marketing of this/should company. 此外。迪士尼还联合詹姆斯?卡梅隆与松下合作,与他们合作开发一套松下的3d家庭影院系统,他们为电影提供免费的技术支持,并在该公司的家庭影院营销中捆绑宣传《阿凡达》。 On the one hand merely this, saved 25 million US dollars propaganda funds for Disney. 仅仅这一方面,就为迪士尼节省下了2500万美元的宣传资金。 Therefore, Disney's expenditure in propaganda, is not very possible finally over 200 million US dollars. 因此,迪士尼在宣传方面的开支,最终很可能不会超过2亿美元。 Then, these are not the secret matter, the professional wants analyzing carefully, to draw the similar conclusion. But regarding the movie critics in sun set Xishan, these is unimportant, so long as sees total investment 550 million US dollars this number, these fellows as if were taken by force by Disney generally, hated clenching jaws. 说起来,这些不是什么过于秘密的事情,业内人士只要仔细分析一下,就能得出差不多的结论。但对于日暮西山的影评人来说,这些根本都不重要,只要看到总投资5亿5000万美元这个数字,这些家伙就仿佛被迪士尼打劫了一般,恨的咬牙切齿。 Naturally, they really have the reason of hate, after all in Hollywood all big companies, Disney is first touches movie critic industry benefit truly the company. 当然,他们确实有恨的理由,毕竟好莱坞所有的大公司中,迪士尼是第一个真正触动影评人这个行业利益的公司。 550 million US dollars, even if must sell at a discount. Even if close to 90 billion US dollars big group regarding Disney this market value, if really loses money, matter that can also spit blood, even triggers a series of chain-reactions. 五亿五千万美元,哪怕是要打点折扣。哪怕是对于迪士尼这种市值接近900亿美元的大集团来说,如果真的亏损,也是会吐血的事情,甚至引发一系列连锁反应。 Did not say other. Only the fluctuation on stock market, will make Disney bear the huge loss. 不说其他。单是股市上的波动,就会令迪士尼承受巨额损失。 Spent in distress so many years, hard times is so long, the movie critics in North America saw finally to the opportunity of Ryan Jenkins counter-attack. That their cakes, their gloomy income, the person who shivers thoroughly. Absolutely is the person who they most hate. 苦熬了这么多年,苦日子过了这么久,北美的影评人终于看到了对瑞恩?詹金斯反击的机会。那个将他们的蛋糕,将他们的灰暗收入,彻底敲碎的人。绝对是他们最恨的人。 „It is said this project is Ryan Jenkins a result of strength promotion.” “据说这个项目是瑞恩?詹金斯一力推动的结果。” Sits by the telephone, Roger? Albert is writing to draw on the paper, his assistant to telephone, promptly to living in peer David of New York? Denby conveyed his opinion, „, if «Avatar» were defeated, he must be responsible for this project inevitably, even possibly discarded the position of Disney chairman and creative director.” 坐在电话旁,罗杰?艾伯特正在纸上写写画画,他的助手则对着电话,及时向住在纽约的同行大卫?登比转达他的意见,“如果《阿凡达》失败,他势必要为这个项目负责,甚至可能丢掉迪士尼董事长和创意总监的位置。” „This is our opportunities!” “这是我们的机会！” Roger? Albert's pen almost cut the paper, he regrets that now in the 90's the early intermediate stage gives the praise of that youngster, if knows that will have today, he will certainly unite all movie critics, destroyed initially that emaciated youngster! 罗杰?艾伯特的笔几乎划破了纸张,他现在非常后悔九十年代早中期给予那个少年的赞誉,如果知道会有今天的话,他一定会联合所有的影评人,毁了当初那个瘦弱的少年！ Even he were clear that this possibility is not big, after all after the 90's, the influence on the commercial movie were minimum, Hollywood's makers do not allow to ruin their produce the gold/metal machine, but he still thinks the time to flow backwards, wants to attempt, because the opposite party lets he tasted had not had the cold reception. 即便他清楚这种可能不大,毕竟进入九十年代后,他们对商业电影的影响力就极小了,好莱坞的制作商们也不允许毁掉他们的造金机器,但他依然想时光倒流,想去尝试一下,因为对方让他尝到了从没有过的冷遇。 Do the assistants hang up with David? Denby's telephone, according to Roger? Albert's instruction, did 11 dial jr? Jones, David? Edelstein, Qiao? Morgenstern, thunder within/inner? Rodrigo, Kenneth? And other telephones of well-known movie critic. 助手挂断与大卫?登比的电话,又按照罗杰?艾伯特的指示,一一拨通了jr?琼斯、戴维?埃德尔斯坦、乔?莫根施特恩、雷内?罗德里格、肯尼斯?图兰等知名影评人的电话。 Most people responded his summons, only then «Los Angeles Times» Kenneth? Rejected. 大部分人都响应了他的号召,只有《洛杉矶时报》的肯尼斯?图兰拒绝了。 This is not accidental/surprised, was kicked the present of being eliminated in the movie critic by the respective signing media, Kenneth? Also can cooperates with «Los Angeles Times», perhaps the back had the support of anyone. 这并不算多意外,在影评人纷纷被各自的签约媒体踢出局的现在,肯尼斯?图兰还能与《洛杉矶时报》合作,背后说不定就得到了什么人的支持。 The knock resounds suddenly, Roger? Albert's new manager stride walked, said to him, „the opposite party had sent to 2.5 million US dollars the account.” 敲门声忽然响起,罗杰?艾伯特的新任经纪人大步走了进来,对他说道,“对方已经把250万美元汇到了账上。” Nods gently, Roger? Albert writes- told them, we will issue the commentary of attack quickly! 轻轻点了点头,罗杰?艾伯特又写到-告诉他们,我们很快就会发表抨击的评论！ Disney has been very smooth regarding " Avatar » propaganda, although many media can recover the huge investment in the question movie, 16 minutes of fragment that but emits is truly splendid, without many people suspected that movie quality, Ryan and James Cameron are almost the safeguards of quality, instead many media are commenting, if the movie can guarantee that 16 minutes of quality, said that does not permit «Avatar» really can create the miracle. 迪士尼对于《阿凡达》的宣传一直很顺利,虽然不少媒体在质疑影片能不能收回庞大的投资,但放出的十六分钟片段确实出色,没多少人怀疑影片的质量,瑞恩和詹姆斯?卡梅隆几乎就是质量的保障,反而有很多媒体在评论,如果影片都能保证那十六分钟的品质的话,说不准《阿凡达》真的能创造奇迹。 After mid December, screened from «Avatar» December 19 world synchronously more and more near, on many conventional media and big websites, emitted the voices of some, well-known movie critics before suddenly, this almost cannot shout that recently the community of sound, will target «Avatar» consistently. 进入12月中旬后,距离《阿凡达》12月19日的全球同步上映越来越近,很多传统媒体和大型网站上面,忽然冒出了一些前知名影评人的声音,这个最近几乎喊不出声音的群体,一致将目标对准了《阿凡达》。 Disney has the huge influence in the media sector, is actually not able the control medium, any media group of North America unable to achieve this point. 迪士尼在媒体行业拥有巨大的影响力,却无法控制媒体,北美的任何一个传媒集团也无法做到这一点。 Write off " Avatar » sound suddenly resounding. 唱衰《阿凡达》的声音突然就响亮了起来。 „From already the picture that shows, «Avatar» except for the technology, is not all fresh.” “从已经展现出来的画面来看,《阿凡达》除了技术,全不新鲜。” „This is a typical movie fraud, «Avatar» will be shattered the movie myth of Ryan Jenkins type.” “这是一个典型的电影骗局,《阿凡达》将破灭瑞恩?詹金斯式的电影神话。” „Ambition is oversized, is excited, we had «Shawshank's Redemption» such work enough, why «Avatar» wanted 3D? To not make the audience money!” “野心过大,过于激动,我们有《肖申克的救赎》那样的作品就够了,为什么《阿凡达》要3d化？还不是为了挣观众钱！” „Ryan Jenkins and James Cameron advocate movie 3D, for scarlet. The bare commercial interest, they only cared that the pocket of audience, never cares about the feeling of audience!” “瑞恩?詹金斯和詹姆斯?卡梅隆提倡的电影3d化,就是为了赤.裸裸的商业利益,他们只关心观众的口袋,从来不关心观众的感受！” An industry as if in struggling diligently, wants to make the most resounding sound before being shattered. 一个行业似乎在努力的挣扎,想要在破灭前发出最响亮的声音。 The leaders of their industry, this action outwardly on convening, United States most famous movie critic- Roger? Albert is no exception similarly. 他们这个行业的领军人物,这次行动明面上的召集者,全美最有名的影评人-罗杰?艾伯特同样也不例外。 „I requested that everyone earnest thinking, the 3D movie really does need? You looked that what feelings the 3D movie does have? What comprehension will bring to you? the 3D movie in fact only will bring exhaustedly, lets your brain and eyeglasses is overtired, because each standard of 3D movie looks at the thing that does not absoltely need to us!” “我请求大家认真的想一想,3d电影真的有必要吗？你看完3d电影有什么感想？会给你带来什么样的领悟？3d电影实际上只会带来疲惫,让你的大脑和眼镜疲劳过度,因为3d电影的每一格都给我们看一些根本没有必要的东西！” Although does not pay attention to professional movie critic community, but opposite party time momentum seems big, Ryan saw the related commentary, he is somewhat strange, Disney is not truly able to affect all media, because is unable to bring sufficient attention, overwhelming majority have the media of scale slightly, almost cancelled among the cooperation with movie critics. 尽管早就不怎么关注职业影评人这个群体了,但对方这次的声势似乎很大,瑞恩还是看到了相关的一些评论,他有些奇怪,迪士尼确实无法影响到所有的媒体,只是由于无法带来足够的关注度,绝大部分稍有规模的媒体,几乎都取消了与影评人之间的合作。 Now, their sounds are so resounding, what situation is this? 如今,他们的声音这么响亮,这是什么情况？ „George......” Ryan subconscious feeling matter so will not be simple, dialed the telephone on desk, „recent movie critic responded somewhat strangely, making one check.” “乔治……”瑞恩下意识的觉得事情不会这么简单,拨通了办公桌上的电话,“最近影评人反应有些奇怪,让人查一查。” He deducts telephone few minutes, the George telephone returns, „Ryan, «Los Angeles Times» Kenneth? Just gave Robert to telephone, he said that this is Roger? Albert convenes acts in unison.” 他扣下电话没几分钟,乔治的电话就打了回来,“瑞恩,《洛杉矶时报》的肯尼斯?图兰刚刚给罗伯特打过电话,他说这是罗杰?艾伯特召集的统一行动。” Roger? Albert? Ryan frowns. 罗杰?艾伯特？瑞恩不禁皱起了眉头。 This movie critic once position was very high, but to Walt Disney this colossus, was not worth mentioning, when attacking «Transformers», Disney also gave his enough lesson, he has not studied intelligently, said that was really muddled? 这位影评人曾经的地位是很高,但对华特迪士尼这种庞然大物来说,根本就不值一提,在攻击《变形金刚》时,迪士尼也给了他足够的教训,难道他还没有学聪明一点,还是说真的糊涂了？ Even the opposite party did not have the mouth, Ryan actually does not think that he becomes muddled, since dares to stand to speak the last words to Disney again, definitely had certain energy, but this energy from where? 即便对方没了嘴巴,瑞恩却不认为他会变糊涂,既然敢站出来再次向迪士尼叫板,肯定是有了一定的底气,而这底气又从何而来？ Dialed the telephone of secretary, Ryan makes her reorganize one rapidly for the media list that the movie critic voiced, these media had the paper media, there is a website, did not have the unified mark, dispersed in United States each media company affiliated, even there are in several websites, the stock of his foundation. 拨通秘书的电话,瑞恩让她迅速整理出了一份替影评人发声的媒体名单,这些媒体有纸媒,也有网站,却没有统一的标记,分散在全美各个传媒公司旗下,甚至有数家网站中,还有他的基金会的股份。 These media, in industry in basically are that causing difficulties for others wealth and for the types that the person work. 这些媒体,在业内基本上都是那种拿人钱财、替人做事的类型。 The movie critics will attack «Avatar», Ryan is not strange, he with Disney not only moved their cake, even cracked-up the attractiveness of this industry, directly caused the declines of their community, if places the Pacific opposite shore, that is kills the father to seize wife's bitter hatred simply. 影评人会攻击《阿凡达》,瑞恩一点都不奇怪,他和迪士尼不但动了他们的蛋糕,甚至撞碎了这个行业的光鲜,直接导致了他们这个群体的没落,如果放在太平洋对岸,那简直就是杀父夺妻的深仇大恨。 But the opposite party voice is so unexpectedly resounding, some back definitely people will support. 但对方声音竟然如此响亮,背后必然会有人支持。 Who are these people? Ryan first thinks this aspect, then shakes the head. 那些人是谁？瑞恩第一时间想到了这方面,接着摇了摇头。 Other five big film companies in Hollywood, can be the objects of suspicion, if «Avatar» super sells greatly, the movie that they show same time will strike a reef inevitably, who most directly faces " Avatar » big manufacture is? 好莱坞的其他五大电影公司,都可以是怀疑的对象,如果《阿凡达》超级大卖,他们同期上映的影片势必会触礁,最直接面对《阿凡达》的大制作是谁？ ershishijifukesi «Elvin And Chipmunk 2»!( Please search the floating astronomy to be continued, the novel is better to renew is quicker! 二十世纪福克斯的《艾尔文与花栗鼠二》！(未完待续请搜索飄天文學,小说更好更新更快!