According to the generalunderstanding, the movie of reputationsobursting, the box office should also sellgreatlyis right, butsincethe 90's, the specializedreputation and box officedigit of movie, turnedhardlyhadmanytwo matters of relation, but«Explosive disposalArmy»thistypetocater toOscarspeciallyalooftheme of manufacture, trulydid not incur the ordinary viewerto like.
按照一般的理解,口碑如此爆棚的影片,票房也应该大卖才对,但从九十年代开始,影片的专业口碑和票房数字,就变成了几乎不存在多少联系的两码事,而《拆弹部队》这种专门为了迎合奥斯卡而制作的高冷题材,也确实不怎么招普通观众喜欢。
The moviereflectsat the North Americanpointby the pitiful4courtyardlines, the firstweek3daysattained145,352US dollarsbox office, the singlehallbox officeexceeded30,000US dollars.
影片以可怜的四家院线在北美点映,首周三天拿到了14万5352美元的票房,单馆票房超过了3万美元。Thisnumberseeminglyalsogood, butNorth Americashows the instituteline of literary filmspecially, majoritycanholdover500people of large-scaletheaters, butNataliepreviousmovie«Black swan»bylarge-scaleopens the pictureinNorth America, actuallyattainedsingleGuanto cross90,000US dollars, fromthisperspective, " Explosive disposalArmy » box officeperformancewas doomed the dregs.
这个数字看上去似乎还不错,但北美专门放映文艺片的院线,大多数都是可以容纳超过500人的大型影院,而娜塔莉的上一部影片《黑天鹅》以更大规模在北美开画,却拿到了单馆过9万美元的成绩,从这方面来看,《拆弹部队》的票房表现注定很渣。By the secondweekend, " Explosive disposalArmy » showingscaleexpanded60theaters, the singlehallbox officefell about 10,000US dollarsrapidly, this weekendthreedays, harvested more than a 620,000US dollarspointbox officefromNorth Americamerely.
到了第二个周末,《拆弹部队》的放映规模扩大到了60家影院,单馆票房迅速滑落到了1万美元左右,这个周末的三天,仅仅从北美收获了62万美元多一点的票房。Thiscan be said asto the mysteriousmoviebiggestsorrow, wantsto recover the investment, that dependencelongtimeaccumulates.
这可以说是冲奥影片最大的悲哀,想要收回投资,那就依靠漫长的时间积累吧。Aftertwoweeks of box officetrendobservations, DisneyandMiramaxalsoroughlyestimatedmoviefinalNorth Americabox officedigit- between 15 millionto20 millionUS dollars.
经过两周的票房走势观察,迪士尼和米拉麦克斯也大体估算出了影片最后的北美票房数字-1500万到2000万美元之间。
To count on that the box officebrings back the investment, DisneyandMiramaxcanlose heart.
想要指望票房拿回投资,迪士尼和米拉麦克斯可以死了这条心。„Whatalsoneedsmeto make?”NatalieaskedRyan.
“还需要我做什么?”娜塔莉问瑞恩。Fills the black teafor the Nataliecup, Ryanbysittingon the single-seat sofa, looksto the opposite, „Alison, youdid not say that has the attainmentto the public relationsvery much? Youcansay that looks.”
为娜塔莉的杯子斟满红茶,瑞恩靠坐在单人沙发上,看向对面,“艾莉森,你不是自称对公关很有心得吗?你可以说说看。”„Naturally.”
“当然。”Taylorputs down the document that in the handreads, honeygold/metalcurly hairafterarriving atbrain, at a moderate pacesaying, „. Imustbeyourteacher.”
泰勒放下手中翻看的文件,将蜜糖金的卷发顺到脑后,不紧不慢的说道,“娜特。我要做你的老师了哦。”„Dear.”
“亲爱的。”Took up an orangefrom the fruit tray on tea table, Natalielostdirectly, „youcompletelycansay.”
从茶几上的果盘里拿起一个橘子,娜塔莉直接丢了过去,“你尽可以说。”„Thanks.”
“谢谢。”Received the orange, TaylorthrowstoRyanconveniently, „thisstarted.”
接过橘子,泰勒又随手扔给了瑞恩,“这就开始了。”„Struggles the prizebiggesttabooto be conceited, do not sayhigh-endownmovie, wants the entire journeyto showself-confidentlovableandmodestside, thismostcanresult in the favor of schoolmember.”
“争奖最大的忌讳就是自视甚高,也不要把自己的电影说得有多高端,要全程展现出自信可亲又谦虚的一面,这样最能得学院成员的欢心。”RyanandNatalieremain unmoved, thismatterbasicallcolleaguesknow.瑞恩和娜塔莉不为所动,这种事基本所有圈内人都知道。„Alsomustattendvariousparties and events of Los Angelesfrequently, increasesownexposurerate/lead.”Taylorcontinuesto say. „Althoughwehad the absoluteadvantage, butmustbrush the face, brusheshas the feeling.”
“还要频繁出席洛杉矶的各种派对和活动,增加自己的曝光率。”泰勒继续说道。“虽然我们占据了绝对的优势,但必须刷脸,刷存在感。”ToNatalie, there is no difficulty, shelivedinLos Angeles.
对娜塔莉来说,这没有任何难度,她本就居住在洛杉矶。This can also bewantsto take one of the prizebasic requirements, the outsidemovie starwill often settle down inLos Angelesin the promulgationseasontemporarily, for example did several years agoeveryonethinkDaniel? Wears? Louisewill take the best actor, hisadvantagealso is truly big, even if is eccentric, were almost inferiorwithHollywoodyoung lady. Thisbludgeractorstillmoved toLos Angelesto livewhen the promulgationseason, attended variousprize presentation ceremoniesto showto the competition and hope of award item, finallycanwin a prizesmoothly.
这也可以算是想拿奖的基础条件之一,外地的影星往往在颁奖季都会暂时定居洛杉矶,比如前几年所有人都认为丹尼尔?戴?刘易斯会拿下最佳男主角,他的优势确实也很大,但即使性格孤僻、几乎与好莱坞格格不如。这位混混演员仍旧在颁奖季时搬到洛杉矶生活,出席各种颁奖礼展现对奖项的竞争和渴望,最终才能顺利得奖。„In addition, we must preventothersto sprinkleBlackwater.”
“此外,我们还要防止别人泼黑水。”At this point. TaylorlookedtoRyan, „, althoughfewindividualsare willingto bravehisviolent anger the riskto do that actuallyalsohas toguard.”
说到这里。泰勒看向了瑞恩,“虽然没几个人愿意冒着他暴怒的风险这么做,却也不得不防,。”„Thisaspectgavemeto be good.”Ryanembracedon own initiative.
“这方面交给我好了。”瑞恩主动揽了下来。Ifsellsandbrushes the facebyoneselfdiligently is also consciencestrugglesto reward. Thatdoes not have the public relationsto acknowledgeoneselfhave mademethod- throwsfilthy waterto the opponent, thisis the recent yearsOscar the matter that strugglesin the prizeprocessfrequentlyto present, middle the victimare also many.
如果说靠自身推销和努力刷脸还算是良心型争奖的话。那没有公关会承认自己做过的手段-向对手泼脏水,这算是近几年奥斯卡争奖过程中经常出现的事情,当中受害者也不少。Althoughthis lifefew peopledaresoto challenge the movie of Disneydirectly. But the Ryanprevious generationhas looked at a hearsaypointare many.
今世虽然很少有人敢于直接如此挑战迪士尼的影片。但瑞恩前世看过的传闻一点都不少。For exampleschoolmemberEric? Patterson in 2008publishes booksto reveal, said that " Brokeback Mountain » best picturebattle pathdoes destroyintwoseniorfilm-makerTony? CurtisandEngst? InBerghNeilhand, two peopleinFoxnews stationto the audiencesaid that- thisgaycowboystorywelooked that does not wantto look, believes that ifHoward? Hughes, John? Waynealsoliving the words, will not definitely watchthismovie. ”
比如学院成员艾里克?帕特森2008年出书揭秘,称《断背山》最佳影片征途是毁在两个资深电影人托尼?柯蒂斯和恩斯特?博格尼尔手上的,两人在福克斯新闻台向观众表示-这种同性恋牛仔故事我们看都不想看,相信假如霍华德?休斯、约翰?韦恩还活着的话,肯定也不会看这种电影。”Althoughsaid that thisis not the primary cause that «Brokeback Mountain»is defeated, butaffirmed the influence on a certain extentbut actually the result.
虽然说这不是《断背山》落败的主要原因,但一定程度上肯定影响倒了结果。Previous generation«Explosive disposalArmy»and«Avatar»struggle.
还有前世的《拆弹部队》与《阿凡达》之争。AlthoughJames Cameronregardingcompetes withbestDirectoralmostto have no interestwith the ex-wife, buttwoproducerstocompete for the best picture, the Yinmove of frequencyleaves.
虽然詹姆斯?卡梅隆对于跟前妻竞争最佳导演几乎没任何兴趣,但两家制片方为了争夺最佳影片,阴招频出。«Explosive disposalArmy»producerMeggen? Alisonignores the contraryrisk, writes the garnering votesmailto issuelots ofschoolmembers, summoned that theyvoteto«Avatar»- ourindustryneedsaffirmedto " Explosive disposalArmy » smallcostmovielike this, rather thantoglobalbox officebillionsbigpieces.
《拆弹部队》的制片人梅根?埃里森不顾违规风险,写拉票邮件发给大量学院成员,号召他们不要给《阿凡达》投票-我们业界需要给《拆弹部队》这样的小成本电影肯定,而不是给全球票房几十亿的大片。Meanwhile, the mediaspread the massiverelated«Explosive disposalArmy»serviceman'smode of operations not realreport, althoughershishijifukesihad not acknowledgedthisis the material that theyput, but the discerning peopleknow that whois stirring up trouble.
与此同时,媒体流传大量有关《拆弹部队》中军人的作战方式不真实的报道,虽然二十世纪福克斯从没承认这是他们放的料,但明眼人都知道谁在兴风作浪。Also, the previous generationhehas looked atlastOscar, Woody? Alan'sex-wifeMia aircraft? Farlowandsonsouthern Romania? Farlowbrings up an old matter againon the media, calledWoody?, Dozensyears ago why will the past event of final judgment on a person's life can be made only after he is dead and buriedhave madesuddenlyimposingly?
还有,前世他看过的最后一届奥斯卡,伍迪?阿伦的前妻米亚?法罗及其儿子罗南?法罗在媒体上旧事重提,称伍迪?,几十年前已经盖棺定论的旧事为何会突然闹得轰轰烈烈?Nevermustunderestimate the fame and fortuneattraction!
永远不要小看了名利的吸引力!Ryanalwaysrecordsthis pointsincerely, hispublic relationsteamwill not relaxin the promulgationseason.瑞恩始终都谨记着这一点,他的公关团队在颁奖季也不会放松。„Againis the pointedpublic relationsgoal.”Taylortakes upthatdocument that reada moment ago, „herehad the latest statistics, in the schoolmembers the Caucasianaccounted for95%, the proportion that the maleaccounted forwas81%, the memberunder 50 years oldover11%, the schoolmemberaverage ageswere not64 years old.”
“再就是针对性的公关目标。”泰勒拿起了刚才翻看的那份文件,“我这里有最新的统计,学院成员中白人占了百分之九十五,男性所占的比例为百分之八十一,50岁以下的成员不超过百分之十一,学院成员平均年龄为六十四岁。”Shecurls the lip, ishelplesssaying, „thisisdecided that Oscarnominates, the crowd of prize. In other words, the oldmen in schoolare the mainarbiters of Oscarresult.”
她撇了撇嘴,还是无奈的说道,“这就是决定奥斯卡提名、获奖的人群。也就是说,学院中的老男人是奥斯卡结果的主要决定者。”„They are also the goals that wemustdo everything possible to win over.”
“他们也就是我们要想方设法要拉拢的目标。”„Dear.”Ryanbaresthatorange, apportionedTaylorandNatalie, „correctness that veryyouanalyze.”
“亲爱的。”瑞恩剥开那个橘子,分给了泰勒和娜塔莉,“你分析的很正确。”„Heard that besidesourpublic relationsteams,”Taylorthrew a petalorangeto the mouth, „did HarveyalsohireLisa? Is Baker the public relations?”
“听说除了我们的公关团队外,”泰勒扔了一瓣橘子到嘴里,“哈维还雇佣了丽莎?塔贝克为娜特公关?”„Thisisthis.”Ryannods, „wehadcertainly the advantageyesright, actuallycannot allowanyto relax.”
“这是这样。”瑞恩点了点头,“我们占据了绝度优势是没错,却容不得任何放松。”At present does Hollywoodmost famouspromulgationJicloseisLisa? Baker, butherpreviousduty, is the Miramaxfilm companypublic relationscharge, utilizesa series ofmethodsto helpMiramaxlet«LoveShakespeare» in defeats«Saving Private Ryan», wonin the past the Academy Award for Best Picture, accomplishedin the movie fanmindinrecognizedrecent20years of Oscarpromulgationhistorybiggest„case of injustice”, wasLisa? One of Bakermost typicalscores.
目前好莱坞最负盛名的颁奖季公关就是丽莎?塔贝克,而她的前一个职务,则是米拉麦克斯影业的公关部门负责人,运用一系列手段帮米拉麦克斯让《恋爱中的莎士比亚》打败《拯救大兵瑞恩》,夺得当年奥斯卡最佳影片奖,造就影迷心目中公认的最近20年奥斯卡颁奖史上最大的“冤案”,就是丽莎?塔贝克最典型的战绩之一。Shebeforewas the left and right handsanddirectexecutor of Harvey Weinsteinatpublic relations.
她以前就是哈维?韦恩斯坦在公关上的左右手和直接执行人。Althoughfounded the public relation firmafterward, what shecooperatesis mostisBrotherWeinstein, sheandherteamhelpedMiramaxfilm companytakeabout30Oscarnominationsin the past several years.
虽然后来创建了公关公司,但她合作最多的还是韦恩斯坦兄弟,她和她的团队在过去几年里帮米拉麦克斯影业拿下过近三十个奥斯卡奖提名。Lisa? Bakerandherpublic relation firm, canbeRyanarenext yearOscarinsurestogether, whatafter allhemustdois a record-settingmatter.
丽莎?塔贝克和她的公关公司,可以算是瑞恩为明年奥斯卡加的又一道保险,毕竟他要做的是一件创纪录的事情。RegardingoldconservativeOscar, the changesometimes is really the most difficultchoice, muststrengthenconvincestheirstrengths.
对于年迈保守的奥斯卡来说,改变有时真的是最困难的选择,必须加强说服他们的力量。Afterward, the public relationspartyandpiece of meetingand so on, RyangaveNatalieandherpublic relationsteamcompletely, MadamealsofliesagainLos Angeles, althoughis extremely discontentedwith the daughter, butNatalieisheronlydaughter.
随后,公关派对和拉片会之类,瑞恩完全交给了娜塔莉和她的公关团队,谢莉夫人也再次飞来了洛杉矶,尽管对女儿极其不满,但娜塔莉是她唯一的女儿。Instructed byRyan, 100,000luxuriousdiscs that Disneyprepares, sent to the schooljudgeslong time agoas well asallwith the Oscarconcernedmanpoweron, along with the disc, " Explosive disposalArmy » versionautomobilehanging and key of buckleDisneycarefulmanufacture, theseseems like not valuable, is actually the uniqueedition.
在瑞恩的授意下,迪士尼准备的十万份豪华光碟,早早就发到了学院评委以及所有与奥斯卡有关的人手上,伴随着光碟的,还有迪士尼精心制作的《拆弹部队》版汽车挂饰和钥匙扣,这些看起来并不值钱,却是独一无二的版本。Naturally, is similarto the champagne, fresh flower, souvenirand other smallgifts, emerges one after another incessantly.
当然,类似于香槟、鲜花、纪念品等小礼物,更是层出不穷。Eventhis, is unable to guarantee that theselikelikeRyanwith the judges of footvoting, canlook at«Explosive disposalArmy»truly.
就算是这样,也无法保证那些像瑞恩一样喜欢用脚投票的评委们,能真正看过《拆弹部队》。Atthismatter, Lisa? Bakerandherpublic relation firmplayed the role.
这件事上,丽莎?塔贝克和她的公关公司就发挥了作用。LisaisinHollywood the earliestuse„” the person of method, Lisaandherteamalmostwill call the schoolmemberevery day, „did youlook atmeto mailpast«Explosive disposalArmy»dvdtoyou? Youreallymusthave a looka bit faster, thispiece is very good.”
丽莎是好莱坞中最早使用“”手段的人,丽莎和她的团队几乎每天都会打电话给学院成员,“你看了我给你寄过去的《拆弹部队》的dvd了吗?你真要快点看看,这片真的很好。”Waitsto determine that the schoolmemberswill look at the chargingmovie queen, Lisawill continuetelephonebombing, „everyonethought that thispiecewill be very good, won't youfeelNatalie? Should PortmanOscar?”
等确定学院成员看过电影后,丽莎又会继续电话轰炸,“大家都觉得这片特别好,你不觉得娜塔莉?波特曼该得奥斯卡么?”In addition, Harvey Weinsteinalsoinvitedwas the public relations manager who O'Heacoalpresidenthas supportedto plan the public relationsmatters concerned in Miramaxaspect, was«Explosive disposalArmy»sends the media of mailoutsidetoDisney, howinsidewrote all oversplendidly, usuallyextraordinarily talentedwaited, in order tobymedia that variousrelatedNataliedirectedtoschoolmember‚brainwashing’.
此外,哈维?韦恩斯坦还请来了担任过奥黑炭总统助选的公关经理统筹米拉麦克斯方面的公关事宜,为《拆弹部队》发邮件给迪士尼以外的媒体,里面写满各种有关娜塔莉执导的如何出色,平时又是多么的才华出众等等,以便透过媒体向学院成员‘洗脑’。Thishas not calculated,Miramaxfilm companyevendid inviteCharlie? Chaplin'stwogranddaughtersconductto sendtoentertaining the professional, transmits the movieto the industrywell.
这还不算,米拉麦克斯影业甚至请来查理?卓别林的两位孙女举办派对招待业内人士,向业界传达影片有多好。Meanwhile, Ryanis also acting, heinvitedGeorge Lucas, James CameronandSteven Spielbergheld a bigpartytogether, entertainmentnumerousDirector, movie stars and manufactureartificialmoviedrums up support, meanwhileinvitedSummer? Redstone, Rubert? ModocandTang? The person who Loganand othershad the mediaright to speakwatches movies,
同时,瑞恩这边也在行动,他请来了乔治?卢卡斯、詹姆斯?卡梅隆和史蒂芬?斯皮尔伯格一起办了一场大派对,招待众多导演、影星和制作人为电影造势,同时还请了萨默?雷石东、鲁伯特?默多克和唐?洛根等掌握媒体话语权的人来观影,Unlikebox office that declinescompletely, " Explosive disposalArmy » propagandapublic relationsmomentumis astonishing, even the sensitometryonmediaalmostcompared favorably with«Avatar».
与一路走低的票房完全不同,《拆弹部队》的宣传公关声势惊人,甚至在媒体上的曝光度几乎比得上《阿凡达》了。
The latterhad entered the finalpreparation period, will soon landvariousglobalyardlines.( Pleasesearch the floatingastronomyto be continued, the novelis betterto renewis quicker!
后者已经进入了最后的准备期,即将登陆全球各大院线。(未完待续请搜索飄天文學,小说更好更新更快!
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