RIH :: Volume #9

#822: Why will have this situation

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From 1923 by 50 US dollars building up animation workshop, became market value 89 billion US dollars world 500 until now, in the past 90 years, „powerful brand and role authorization” are one of the Walt Disney's success secrets. 从1923年以50美元起家的动画作坊,到如今成为市值890亿美元的世界500强,近90年来,“强大的品牌和角色授权”一直是华特迪士尼的成功秘诀之一。 All these foundations come from the content product of high quality- long ago was the fine cheerful animation movie, in recent years was the vivid makings still the health positive or animation or family photo or the series film and television play of risky or super hero, looked like now feeble Mickey Mouse and Wigny bear is still not different from Lion King these virtual roles, Huti cowboy, monster Shrek, Captain Phailo as well as surprised Peter? Parker, American team leader and other numerous role images, are the objects who the entire world young people and minors love. 这一切的基础来自于高品质的内容产品-早年是精美欢快的动画影片,近些年则是形象气质依然健康积极的或动画或合家欢或冒险或者超级英雄的系列影视剧,就像是现在仍旧不曾衰弱的米老鼠、维尼熊和狮子王这些虚拟角色一样,胡迪牛仔、怪物史莱克、斯派洛船长以及惊奇的彼得?帕克、美国队长等众多角色形象,一直是全世界青少年和未成年人宠爱的对象。 Swallows Pixar Studio and DreamWorks Animation Studio continuously, there is a listed company to excel at playing the financial game, to hand over the attractive financial statement the power, but is the business requirement of construction three-dimensional and general entertainment media big group. 连续吞下皮克斯工作室和梦工厂动画工作室,既有上市公司必须要擅玩金融游戏、交出漂亮财报的动力,但更是构建立体、综合娱乐媒体大集团的业务需求。 After all, in traditional Hollywood Movie Studio, Disney relies on one's own effort to revive only, becomes one home of synthesis media group from some movie studio pattern self-remolding, but other peers got were the purchased object either, became News Corporation, Sony Corporation and other branches of big financial group, like thunder and lightning magnificent and MGM was either same, helpless answered a curtain call. 毕竟,在传统的好莱坞制片厂里,迪士尼是唯一自力更生,从既有的制片厂格局一路自我改造成为综合传媒集团的一家,而其他同行则要么变作了被收购的对象,成为新闻集团、索尼集团等大财团的分部,要么就如同雷电华、米高梅一样无奈谢幕。 If then looked, the Ryan choice sells to give back to Brother Weinstein Miramax film company, is actually very wise choice, although through the movie release and audio and video publication, Miramax can also bring many profits, the brand makings of movie and art film and Disney differed were too far, „powerful brand and role image” to Disney did not have the substantive contribution, was more deficient „role authorization” possibility. 如果回头去看,瑞恩选择将米拉麦克斯影业卖还给韦恩斯坦兄弟,其实是非常明智的选择,虽然通过影片发行和音像出版,米拉麦克斯也能带来不少利润,电影和艺术电影与迪士尼的品牌气质相差太远了,对迪士尼“强大的品牌和角色形象”没有实质性的贡献,更缺乏“角色授权”的可能。 Lucas film company is not so, it roughly agrees with Disney and with Ryan the manufacture idea, if successfully takes Lucas film company, electricity film company service puzzle of Disney near perfect. 卢卡斯影业则不然,它与迪士尼、与瑞恩的制作理念大体吻合,如果成功拿下卢卡斯影业,迪士尼的电影业务拼图已近完满。 The old animation business has Pixar Studio, DreamWorks Animation Studio and Disney Animation Studio ; Honorable person movie, the surprised super heroic series and star fight the role and theme that the series institute can bring, must enrich compared with «Caribbean Pirate» «Country Buried treasure» this kind too many. The series movie can definitely shoot endlessly like the soap opera, especially, has the theme of widespread audience foundation after the confirmation, the product derivation development meets when production costs rise, prices rise too. 老的动画业务有皮克斯工作室、梦工厂动画工作室和迪士尼动画工作室;真人电影方面,惊奇超级英雄系列和星战系列所能带来的角色、题材,远比《加勒比海盗》《国家宝藏》这类要丰富太多。系列电影完全能够像电视剧一样拍个没完,特别是经过验证、有着广泛观众基础的题材,产品衍生开发更会水涨船高。 Engulfs the entire world like the surprised super heroic movie, not difficult to imagine, had Disney this huge platform support, future new „star war” will be hotter. 就像惊奇的超级英雄电影席卷全球一样,不难想象,有了迪士尼这个巨大的平台支持,未来的新“星战”会更加火爆。 Yes, in many eyes, Star War such movie is not worth mentioning simply, moreover vulgar to the extreme, but no one is able to deny. These ‚daydream’ the movie of type, can become at the entire world popular movie. 是的,在很多人眼中,星球大战这样的电影简直不值一提,而且庸俗到了极点,但谁都无法否认。正是这些‘白日梦’式的电影,才能成为在全世界流行的电影。 People like hugging this experience, on the one hand is it is truly interesting, on the other hand the entire world 90% audience regarded the movie can provide the consumption model of simple and even pure entertainment for oneself. 人们喜欢拥抱着这种体验,一方面是它确实有趣,另一方面全世界百分之九十的观众都是将电影当成了能为自己提供简单乃至纯粹的娱乐的消费方式。 For the most widespread audience and consideration of maximum benefit, the successful model of big group, the big investment and big movie is doomed to be the mainstream, if «Star War» series restarting, will also integrate to this pattern in inevitably. 为了最广泛的观众和利益最大化的考虑,大集团、大投资和大电影的成功模式注定会是主流,如果《星球大战》系列重启的话,必然也会纳入到这种模式之中。 On afterward routine board of directors, almost without costing how much time, the Disney board of directors at purchasing the Lucas film company incident reached the identical view. Disney will form a powerful purchase team, by way that some cash in addition stocks purchase by barter, begins the contact with the Lucas film company aspect, to promote purchase as soon as possible. 随后的例行董事会上,几乎没有耗费多少时间,迪士尼董事局就在收购卢卡斯影业一事上达成了一致意见。迪士尼将组建一个强大的收购团队,以部分现金外加股票换购的方式,与卢卡斯影业方面展开接触,以尽快推动收购事宜。 This is a long-term and arduous work. The complexity goes far beyond purchases DreamWorks Animation Studio. 这将是一项长期而又繁重的工作。复杂程度远远超过收购梦工厂动画工作室。 Now can be said as Disney completing the good opportunity of this purchase, Time Warner still to divide family property with AOL noisily, has no time outside to attend to ; Viacom's vitality in the financial crisis damages severely, strength that simply has not continued to expand ; nbc round the world maintains the accomplishments of one's ancestors has. Enterprising insufficiency ; Caunce Carter and French Vivendi's such role, insufficiently looks in front of Disney radically. 现在可以说是迪士尼完成这笔收购的好机会,时代华纳还在跟美国在线闹分家,无暇外顾;维亚康姆在金融危机中元气大伤,根本没有继续扩张的实力;nbc环球守成有余。进取不足;康斯卡特和法国维旺迪这样的角色,在迪士尼面前根本不够看。 But when has the star to fight some series copyrights ershishijifukesi and News Corporation is the possible potential opponent, Ryan pays attention to Disney. Also in observation response of ershishijifukesi and News Corporation. 而拥有星战系列部分版权的二十世纪福克斯和新闻集团就是可能潜在的对手,瑞恩关注迪士尼自身之余。也在观察二十世纪福克斯和新闻集团的反应。 For the time being, ershishijifukesi and News Corporation are quite tranquil, do not have the special trend. 暂时来看,二十世纪福克斯和新闻集团都较为平静,没有特殊的动向。 This purchase is only part of Ryan work, after October, is getting more and more near from " Avatar » release date, propaganda activity more widespread of Disney, except exposes unceasingly acts the leading role with the movie beyond, James Cameron also arrived several times personally, goes all out the propaganda for own latest work. 这项收购案只是瑞恩工作的一部分,进入十月份后,距离《阿凡达》的上映日期越来越近,迪士尼的宣传活动更加广泛化,除去不断曝光主演和影片外,詹姆斯?卡梅隆也数次亲自登场,为自己的最新力作卖力宣传。 „The script of this piece then has actually formed in 1995, but enough movie science and technology cannot achieve to complete the ideal request of this movie at that time, because ’ insistence of manufacture to ‚ perfect movie, I received the script, simultaneously conducts the research and development and test of technology.” “本片的剧本其实早在1995年便已成形,但当时并没有足够的电影科技能够达到完成这部电影的理想要求,正是由于对‘完美电影’制作的坚持,我将剧本收了起来,同时进行技术的研发和测试。” In movie news brief that reveals most newly, Cameron introduced the origin of this movie, „in these more than 10 years I tried «Terminator 2 : 3 d Version More spatial War», photographed «Titanic», «Abyss Spirit», «Deep sea Abnormity» wait/etc., but the exploration to the 3D technology has never stopped to " Avatar » idea.” 最新揭秘的电影花絮中,卡梅隆介绍了这部电影的由来,“在这十多年间我尝试了《终结者2:3d版越空之战》,拍摄了《泰坦尼克号》、《深渊幽灵》、《深海异形》等等,但对《阿凡达》的想法和对3d技术的探索从未停止过。” „Until 2005, I and Ryan thinks that time near mature, then did the union photograph «Titanic» producer Jon initially together? Landau started the time-consuming more than 4 years of «Avatar» shooting plan.” “直到2005年,我和瑞恩都认为时机已近成熟,便联合当初一同拍摄《泰坦尼克号》的制片人乔恩?兰道开始了耗时四年多的《阿凡达》拍摄计划。” And also included Ryan a few words, „this is an unprecedented cooperation experience, James not only created an unprecedented new world creative- ‚Pandora star’, but also researched and developed one set of brand-new language and culture for this reason, the distinctive qualities of beautiful women and other lifeform that on the star survive are beautiful not, in my opinion, James is perfect ‚inventor’!” 其中也收录了瑞恩的一段话,“这是一段前所未有的合作经验,詹姆斯不但充满创意的创造了一个史无前例的新世界--‘潘多拉星球’,还为此研发了一套全新的语言和文化,星球上生存的纳美人和其它生物的独特性更是美不可言,在我看来,詹姆斯就是个完美的‘发明家’！” Leading lady Zoe? Saldana is spoke frankly expressed the dramatic team common aspiration, „forever I will bear in mind is- I participated in a movie revolution of Hollywood!” 女主角佐伊?索尔达娜则更是直言道出了剧组共同的心声,“我会永远谨记在心的就是-我参与了一场好莱坞的电影革命！” Compares in vast momentum «Avatar», «Explosive disposal Army» was almost submerged thoroughly, this movie has not done in advertisement too works, the movie main propaganda work aims is Oscar, as for the acceptance of market, thinks that the movie the theme can anticipate the movie the box office. 相比于声势浩大的《阿凡达》,《拆弹部队》几乎被彻底淹没,这部电影并没有在广告方面做太多工作,影片主要的宣传工作针对的就是奥斯卡,至于市场的接受度,想想影片的题材就可以预期影片的票房了。 The movie of this theme, even if changes into the James Cameron photography, that is still only the small numerous movies, the theme of movie compared with any, on the one hand more direct effect box office. 这种题材的影片,即使换成詹姆斯?卡梅隆拍摄,那也只是小众影片,影片的题材比任何一方面都会更直接的影响到票房。 Ryan was this movie created too many advantageous situations, even if the movie opened the picture in November by 4 courtyard lines in North America, he conducted preview ceremony for the movie. 瑞恩为这部影片创造了太多的有利形势,哪怕影片在11月份只是以四家院线在北美开画,他还是为影片举办了一个首映式。 The preview ceremony scale is not big, the person but who comes to support are many, except Hollywood these famous Jewish, school rotating president Sidney? Also invited many Judge Oscar to arrive, this did not violate the Oscar rule that the school formulated. 首映式规模并不大,但前来捧场的人却不少,除去好莱坞那些著名的犹太裔们,学院轮值主席西德尼?甘尼斯还邀请了多位奥斯卡评委到场,这也不违反学院制定的奥斯卡规则。 Gradually some people enter the theater, when the movie starts to show quickly time, Steven Spielberg, George Lucas and Francis? The Coppola three people come in waves, Ryan 11 has shaken hand with three people, to following in father Sophia? Coppola beckons, takes the lead to turn toward the showing hall to walk with three big Director. 陆陆续续有人进入剧院,等到电影快开始放映的时候,史蒂芬?斯皮尔伯格、乔治?卢卡斯和弗朗西斯?科波拉三人联袂而来,瑞恩与三人一一握过手,又对跟在父亲身边的索菲亚?科波拉招了招手,与三大导演率先向着放映大厅走去。 Natalie and Sophia? Coppola fell behind one step. 娜塔莉和索菲亚?科波拉则落后了一步。 „Divulges to you a good news .” Sophia? Coppola collects when Natalie, said in a low voice, „comes on vehicle, George, Stephen and my father, the famous saying will have supported you.” “透漏给你一个好消息,娜特。”索菲亚?科波拉凑在娜塔莉身边,低声说道,“来时的车上,乔治、史蒂芬和我爸爸,他们已经名言会支持你。” The preview of movie they have looked, now had the movie of guarantee sufficient quality, without doubt made under many people decide the final determination. 影片的样片他们早就看过了,现在有了保证足够质量的影片,无疑让很多人下定了最后的决心。 „Really is enviable.” Sophia? Coppola's mouth obviously brings a sour odor. “真是让人羡慕啊。”索菲亚?科波拉的嘴里明显带着点酸味。 Natalie smiles, now said that what is unnecessary, she and Sophia? Among Coppola friendship, although is good, actually cannot be among the degree with Scarlet, some words not suitable present to say. 娜塔莉只是笑了笑,现在说什么都是多余的,她与索菲亚?科波拉之间交情虽然不错,却远达不到与斯嘉丽之间的程度,一些话也不适合现在说。 „After manufacturing «Hungry Game»,” Sophia? Coppola also detected probably improper, after smiling, diverges on the face is hanging these envy, said, „I must shift to the literary film, cannot lag behind too.” “制作完《饥饿游戏》后,”索菲亚?科波拉大概也察觉到了不妥,笑了笑后,散去脸上挂着的那些嫉妒,说道,“我也要转向文艺片了,总不能被拉下太多。” Then, she is first American woman who finished the Oscar best Director nomination, even many people think that she definitely will become first female best Director, who knows that then passed few years, the situation had had the tremendous changes, oneself actually many global box office's first female Director reputation, actually fell on Oscar behind girl by far. 说起来,她是第一个获得奥斯卡最佳导演提名的美国女性,甚至很多人都认为她必然会成为第一个女性最佳导演,谁知道这才过去没几年,形势已经出现了天翻地覆的变化,自己倒是多了全球票房第一的女性导演的名头,却在奥斯卡上远远落在了身边的女孩后边。 In which gains and losses no one talks clearly. 其中的得与失谁也说不清楚。 If only by the Director talent, Sophia? Coppola thinks is not worse than Natalie, why will have this situation? 如果单论导演才华,索菲亚?科波拉自认为不比娜塔莉差,为什么会出现这种情况？ Her eye fell on naturally walked in the front person, two people biggest difference, lay on Ryan, Natalie had the full power support of Ryan, without Ryan, she even if can arrive at the present altitude, that must spend more time. 她的眼睛自然而然落在了走在前边的人身上,两人最大的区别,也就在于瑞恩身上,娜塔莉可是拥有瑞恩的全力支持,如果没有瑞恩,她就算可以走到现在的高度,那也要花费更多的时间。 Then, oneself is also lucky, won the support of Ryan from the 90's, the first Oscar nominates, Ryan also put many thoughts, global box office's first female Director is almost the opposite party gives own. 说起来,自己也是幸运的,从九十年代自己就赢得了瑞恩的支持,第一个奥斯卡提名,瑞恩也花了不少心思,全球票房第一的女性导演几乎就是对方送给自己的。 Although for sometime moves extremely, but oneself endured after all, has not arrived at the same place with him, otherwise...... 虽然有段时间极其动心,但自己终归是忍了下来,没有跟他走到一起,否则…… Sighed gently, Sophia? Coppola diverges these to indulge in flights of fancy, tightens several steps to catch up with the father, entered in the screening hall with them together. 轻轻叹了口气,索菲亚?科波拉散去这些胡思乱想,紧走几步追上父亲,与他们一起进入了放映厅中。 When sits on seat, Ryan feeling somewhat grasped the hemp, walked the person who greeted is too many, in these people majority was the Jewish, in recent years, Ryan on maintaining Jewish group, took many action in fact, in their attitudes, took many sincerity. 等坐在座位上的时候,瑞恩感觉手都有些握麻了,一路走过来打招呼的人太多了,这些人中大部分都是犹太裔,最近几年,瑞恩在维护犹太团体上面,做出了许多实质上的行动,他们的态度中,也带上了更多的真诚。 „What did they say to you?” Ryan asked Natalie. “他们对你说什么了？”瑞恩问娜塔莉。 Walks, many people whispered several with Natalie.( Please search the floating astronomy to be continued, the novel is better to renew is quicker! 一路走来,有不少人跟娜塔莉低语了几句。(未完待续请搜索飄天文學,小说更好更新更快! ... ...
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