The movie that each sells greatly, must have the splendid marketing, behind the production cost of movie, often is greatly even far exceeds the production cost similarly the propaganda marketing expense, for example these well-known small costs sell the movie greatly. 每一部大卖的影片,都少不了出色的营销,影片的制作成本背后,往往是同样巨大甚至是远超过制作成本的宣传营销费用,例如那些众所周知的小成本大卖电影。 For example previous generation «Sorceress Blair», did not say that manufacture copy and other series of release expenses, this cost is about tens of thousands US dollars movie, only propaganda discarded 25 million US dollars! 比如前世的《女巫布莱尔》,不去说制作拷贝等一系列的发行费用,这部成本不过几万美元的影片,单是宣传方面就扔掉了2500万美元！ «Supernatural» that for example this year screens or called «Ghost Factual record», solely was copy Paramount film company spends 6.5 million US dollars, in the propaganda consumed over 40 million US dollars...... 比如说今年上映的《超自然现象》或者叫《鬼影实录》,单单是拷贝派拉蒙影业就花掉了650万美元,宣传上更是耗费了超过4000万美元…… Walt Disney was «Avatar» started out 300 million US dollars propaganda marketing expenses that exceeded the production cost, the board of directors is willing to throw this sum of money, first Ryan and James Cameron previous success jointly was too huge, secondly except paying to the Cameron share reward, the income of movie will all belong to Disney. 华特迪士尼为《阿凡达》开出了超过制作成本的3亿美元的宣传营销费用,董事会肯扔出这笔钱,一来瑞恩和詹姆斯?卡梅隆上次联手的成功太巨大了,二来除去支付给卡梅隆的分成报酬,影片的收入将全归迪士尼所有。 In other words, Disney has the complete copyright of movie, this is the biological son of Disney. 换句话来说,迪士尼拥有影片的全部版权,这是迪士尼的亲儿子。 Similarly, «Sorceress Blair» and «Supernatural» copyright also belongs to the respective company, otherwise Paramount film company and other companies will not invest the so large amount of fund in this project absolutely, if some people join must divide the profit of half and even majority, Hollywood Corporation that these are concerned only about profit without hesitation reduces the project. 同样,《女巫布莱尔》和《超自然现象》的版权也属于各自的公司,否则派拉蒙影业等公司绝对不会在这种项目上投入如此巨额的资金,如果有人加入其中要分走一半乃至一多半的利润,这些唯利是图的好莱坞公司会毫不犹豫的将项目砍掉。 After all, these two movies from the creativity to the content to the photography technique, can with ‚ultra rotten’ describe again, regarding following powerful Hollywood, duplicates similarly will not actually touch the movie of copyright mine field is not the difficult matter. 毕竟,这两部影片从创意到内容再到拍摄手法,都可以用‘超烂’来形容,对于跟风强大的好莱坞来说,复制类似的却又不会触及版权雷区的影片也不是难事。 «Avatar» has its non- replicability, although Hollywood no one is not substitutable, but the entire world only has James Cameron. 《阿凡达》则拥有其不可复制性,虽然好莱坞没有谁不可代替,但全世界只有一个詹姆斯?卡梅隆。 Although the movie huge investment, the prospective profit is not specially bright, actually many people want to be involved, thus slices. 尽管影片投资巨大,盈利前景不是特别明朗,却有不少人想加入其中,从而分一杯羹。 ershishijifukesi is one, if not the appearance of Ryan. They can be the James Cameron biggest partners, but starts from «Titanic», Ryan uses the generous investment as well as jointly invests 3D and imax business, gathered James Cameron thoroughly, the truck operator in this project, simply has not considered the investor outside Disney. 二十世纪福克斯就是其中的一员,如果不是瑞恩的出现。他们会是詹姆斯?卡梅隆最大的合作方,不过从《泰坦尼克号》开始,瑞恩就用慷慨的投资以及共同投资3d和imax业务,彻底招揽了詹姆斯?卡梅隆,卡车司机在这个项目上,也根本没有考虑迪士尼以外的投资商。 These actually cannot make ershishijifukesi give up, started to photograph from the movie on that day, they were frequent the management contact with Disney, wanted to take the movie the distribution rights, even if unable to attain completely. Also must take North America or overseas distribution rights. 这些却不能让二十世纪福克斯放弃,从影片开始拍摄那天起,他们就频繁与迪士尼的管理层接触,想要拿下影片的发行权,即便无法拿到全部。也要拿下北美或者海外发行权其中的一项。 Even can cut the release expense to the box office 7% and even 5% bottom, Ryan does not want to divide this cake, how many 2 billion US dollars are 5%? Even if ershishijifukesi is unable to enjoy the complete box office to be divided, can still be a terrifying number. 即便可以将发行费用压缩到票房的百分之七乃至百分之五的最低点,瑞恩也不想将这块蛋糕分出去,二十亿美元的百分之五是多少？即便二十世纪福克斯无法享受全部的票房分成,依然会是一个恐怖的数字。 If changes into other projects, Ryan did not mind that apportions a partner scrap cake to taste, but this is «Avatar»! 如果换成其他项目,瑞恩也不介意分给合作方一小块蛋糕尝尝,但这是《阿凡达》！ „Ryan , among us the cooperation has been in the past ten years happy.” “瑞恩,过去的十年间,我们之间的合作一直非常愉快。” Brings the eyeglasses, obviously is the Jewish middle-aged man looks at Ryan earnestly. 一个带着眼镜,明显是个犹太裔的中年男人认真的看着瑞恩。 This is the seashore villa in Malibu. As Sandy gets older, she is getting more and more curious to the outside world, Beverly Hills village paparazzi runs amuck, Nicole led her to move to here simply. 这是马里布的海边别墅。随着桑迪年龄增大,她对外边的世界越来越好奇,贝弗利山庄狗仔横行,妮可干脆带着她又搬到了这边。 What Ryan has not thought is. They move shortly, ershishijifukesi co-chair and chief executive officer Tom? Rossman walks to visit, matter nature and other movie business is related with «Avatar». 瑞恩没想到的是。她们搬家没多久,二十世纪福克斯的联合主席兼首席执行官汤姆?罗斯曼就找上门来拜访,事情自然与《阿凡达》等电影事务有关。 „Disney and News Corporation are the partner......” “迪士尼与新闻集团一直是合作伙伴……” Spoke thoughtlessly to speak the polite talk, Ryan and other Elsa came but actually the coffee the time. Reminded her with the hand signal, making her pass on Nicole and Sandy who on the beach took a walk, after a period of time came back again. 随口说着套话,瑞恩等艾尔莎过来倒咖啡的时候。用手势提醒她,让她转告在海滩上散步的妮可和桑迪,过段时间再回来。 The come person is not the friend. Also has no need for Nicole acting to entertain. 来的人根本算不上朋友。也用不着妮可出面招待。 „«Avatar»......” “《阿凡达》……” Hears the opposite party to mention this movie on own initiative, Ryan put out a hand to interrupt his words, „Tom, Disney will not give away this movie the distribution rights, if for this matter, I can only say were sorry, I alone am unable to change the decision of Disney Board of directors.” 听到对方主动提及这部影片,瑞恩伸手打断了他的话,“汤姆,迪士尼不会让出这部影片的发行权,如果是为了这件事的话,那我只能说抱歉了,我一个人也无法更改迪士尼董事会的决定。” This nonsense opposite party naturally cannot believe that Ryan is also indicating own attitude. 这种鬼话对方自然不会信,瑞恩也只是在表明自己的态度。 „Good, ershishijifukesi gives up «Avatar».” “好吧,二十世纪福克斯放弃《阿凡达》。” Tom? Rossman as if not want to insist, changed to the other aspect on own initiative, „heard that " Avengers » later period has completed majority?” 汤姆?罗斯曼似乎也不想坚持下去,主动转到了另外一面,“听说《复仇者联盟》的后期已经完成大部分了？” „Right.” Caught the eye to look at the opposite party, the eye of Ryan narrowed the eyes slightly, returned to instantaneously normal, „Disney film company made the complete propaganda issuance plan.” “没错。”抬眼看了看对方,瑞恩的眼睛微微眯起,瞬间又恢复了正常,“迪士尼影业制定了完备的宣传发行计划。” His meaning is very clear, Disney will not allow the bystander to share the income of «Avengers» bringing absolutely. 他的意思很明确,迪士尼绝对不会允许外人分享《复仇者联盟》带来的收益。 Although regarding wanting to have a lion's share of ershishijifukesi unhappy, Ryan has not somewhat said anything, gave the hand signal of invitation to the coffee cup, lazy continues to discuss. 虽然对于二十世纪福克斯的狮子大开口有些不快,瑞恩却没有多说什么,对咖啡杯做了个请的手势,懒的继续讨论下去。 Each company, will have does not allow the series that the bystander bribes, Warner to have, round the world has, Paramount has, ershishijifukesi has, Disney also has. 每一个公司,都会有不允许外人染指的系列,华纳有,环球有,派拉蒙有,二十世纪福克斯有,迪士尼同样也有。 What is only different, Disney will not take the series of share interest in be too many , made one be jealous. 唯一不同的是,迪士尼不会拿出去分享利益的系列太多了,也太让人眼红了。 «Caribbean Pirate» «Transformers» «The Hobbit» «Toy Story» «Spy Shadow Layer on layer» «Harry Potter» «Monster Shrek» «Automobile General mobilization» wait/etc....... 《加勒比海盗》《变形金刚》《霍比特人》《玩具总动员》《谍影重重》《哈利波特》《怪物史莱克》《汽车总动员》等等…… These series of movies can bring the extremely stable income, even if a fool will not make one share food to own mouth. 这些系列电影都能带来极其稳固的收益,哪怕是个傻子也不会让人到自己嘴里来分享食物。 Naturally, surprised super heroic series also in this ranks. 当然,惊奇的超级英雄系列也在这个行列中。 Sure enough, Tom? Rossman also mentioned surprised super heroic series, Ryan considered slightly, rejected his cooperation request, looks like ershishijifukesi not to allow other companies to meddle " Star War series » release is the same, Disney also has own forbidden area. 果不其然,汤姆?罗斯曼又提到了惊奇的超级英雄系列,瑞恩只是稍稍考虑了一下,就拒绝了他的合作要求,就像是二十世纪福克斯不会允许其他公司插手《星球大战系列》的发行一样,迪士尼也有自己的禁区。 Even if were the opposite party mentioned many years of cooperation, Ryan still has not changed countenance, this was unopenable, will otherwise bring a series of chain-reactions. 哪怕是对方提及了多年的合作关系,瑞恩依然没有动容,这种头不能开,否则会带来一系列的连锁反应。 Today what is only ershishijifukesi, if they can slice from the forbidden area of Disney, how then global, Warner and Paramount and other six big members do think? 今天来的只是二十世纪福克斯,如果他们能从迪士尼的禁区内分一杯羹,那么环球、华纳和派拉蒙等其他六大的成员会怎么想？ Actually, in the Ryan heart, not totally cannot discuss, if the opposite party is willing to shake the hand in the part «Star War series» copyright transfers, Disney did not mind that makes them the distributors of several super heroic movies, if really can achieve such goal, will then succeed to purchase Lucas film company in the future, in the Disney hand will have the complete «Star War series» copyright. 其实,在瑞恩心中,并不是完全不能谈,如果对方肯将手中握着的部分《星球大战系列》的版权转让出来的话,迪士尼也不介意让他们成为几部超级英雄电影的发行商,如果真能达成这样的目的,那么未来成功收购卢卡斯影业的话,迪士尼手中就会拥有完整的《星球大战系列》的版权。 What a pity, Ryan is very clear, this matter absolutely does not have the leeway of negotiations. 可惜,瑞恩很清楚,这件事根本就没有谈判的余地。 Sees the matter to have no progress, Tom? Rossman proposed saying goodbye quickly, Ryan has not cared, present Walt Disney does not fear the competition or the challenge of any media group. 见事情没有任何进展,汤姆?罗斯曼很快提出了告辞,瑞恩并没有在意,现在的华特迪士尼也不惧怕任何一个传媒集团的竞争或者挑战。 Had/Left the reception room, Ryan through the special-purpose elevator, gets down the cliff that the villa was at directly, in a silver sand beach, found Nicole and Sandy's form, two people are piling the sand. 出了会客室,瑞恩通过专用电梯,直接下了别墅所在的悬崖,在一片银色的沙滩上,找到了妮可和桑迪的身影,两人正在堆沙子。 „Father......” “爸爸……” Saw Ryan probably, three -year-old little fellow has beckoned to here. 大概是看到了瑞恩,已经三岁多的小家伙对这边招了招手。 „Hi, dear.” The Ryan stride walked, what sandpile referring to by her could not see is, asking, „what is this?” “嗨,亲爱的。”瑞恩大步走了过去,指了指她旁边看不出是什么的沙堆,问道,“这是什么啊？” „Castle.” Sandy looks at Nicole saying that „in mother's story, the princess lives in the castle forever, why I not?” “城堡。”桑迪看着妮可说道,“妈咪的故事中,公主永远都是住在城堡里,为什么我不是呢？” „Because you are not a princess.” Ryan bends the waist, pinched the cheek of little fellow gently, „you are our angels.” “因为你不是公主。”瑞恩弯腰,轻轻捏了捏小家伙的脸蛋,“你是我们的天使。” „That...... is winged......” Sandy made the posture of soaring, „can fly...... bird man?” “那……就是长翅膀的……”桑迪做了个飞翔的姿势,“会飞的……鸟人了？” „......” The Nicole sound drags is very long, the language fluent little fellow hurrying low head, „I was sorry gradually very much, mother.” “桑妮……”妮可的声音拖的很长,语言表达渐渐流利的小家伙赶紧低下脑袋,“我很抱歉,妈咪。” „Is this Taylor teaches you?” Ryan asked. “这是泰勒教你的？”瑞恩问道。 Sandy carries the hand, closely is shutting up close to, is not willing to betray own elder sister. 桑迪背起手,紧紧闭着嘴巴,不肯出卖自己的姐姐。 „Good......” Ryan squatted in the Nicole side, „, when I have not given regards.” “好吧……”瑞恩蹲在了妮可的身边,“当我没问好了。” „Un......” Sandy made an effort to select the small head, happy saying, „Taylor said that cannot work as the rebel.” “嗯……”桑迪用力点了点小脑袋,高兴的说道,“泰勒说了,不能当叛徒。” Hears this child Yantong language, Ryan and Nicole looks at each other one, simultaneously smiled. 听到这童言童语,瑞恩和妮可对视一眼,同时笑了起来。 Has been Sandy of young rebel, saw the father curiously, saw mother, continued to play own pile sand to play. 不知不觉间已经做了小叛徒的桑迪,好奇的看了看爸爸,又看了看妈妈,继续玩起了自己的堆沙子游戏。 „The ershishijifukesi appetite was too big.” “二十世纪福克斯的胃口太大了。” Hears Ryan to mention Tom? The reason that Rossman comes visiting, Nicole thinks otherwise similarly, „, although six big companies distribute each other movie mutually are the conventions, but no one will hand over own trump card series.” 听到瑞恩说起汤姆?罗斯曼来访的原因,妮可同样不以为然,“虽然六大公司互相发行彼此的电影是惯例,但没有人会将自己的王牌系列交出去。” „Therefore......” Ryan shrugs, „I rejected them.” “所以……”瑞恩耸了耸肩,“我拒绝了他们。” „Who?” Sandy suddenly curious interrupting. “谁啊？”桑迪忽然好奇的插嘴。 „One group of bastards.” “一群坏蛋。” The Ryan station, is looking into the sea level of distant place, the blue sky and dark blue sea water in the line of sight end connection in one, hides Sun in cloud, when will soon fall to the sea in appeared the form, dyed the red the sea and day. 瑞恩站了起来,眺望着远处的海面,碧蓝色的天空和深蓝色的海水在视线尽头连接在一处,躲在云彩中的太阳,在即将掉到大海里的时候显现了身影,将海与天染成了红色。 „Dear.” Nicole sound that side broadcasts, she points at the sea level to ask Sandy, „looks at that side, attractive?” “亲爱的。”旁边传来的妮可的声音,她指着海面问桑迪,“看那边,漂亮吗？” „Very attractive.” Sandy walked to stand side Ryan, is pulling his slacks, „father...... I liked here.” “很好看呢。”桑迪走过来站在了瑞恩身旁,扯着他的休闲裤,“爸爸……我喜欢这里。” „I like the sea!” She shouts loudly, „likes the father and mother!” “我喜欢大海！”她又大声喊道,“喜欢爸爸和妈咪！” „You like the father being more,” the sand that racket switches hands, Nicole hugged Sandy, „are mother more?” “那你喜欢爸爸多一些呢,”拍掉手上的沙子,妮可将桑迪抱了起来,“还是妈咪多一些呢？” Has turned the head, Ryan sees the daughter intentionally very much earnestly. 转过头,瑞恩故意很认真的看着女儿。 Sandy spits the tongue to him, mischievous saying, „naturally is a mother.” 桑迪对他吐了吐舌头,调皮的说道,“当然是妈咪。” This almost did not have any question the answer, Ryan walks to select selected her small forehead, received the daughter from the Nicole hand, the back on the shoulder, walked toward the background. 这几乎是不存在任何疑问的答案,瑞恩走过去点了点她的小额头,从妮可手中接过女儿,背在肩上,向着来路走去。 Nicole pursues from the back, pulls he was emptying that arm. 妮可从后边追上来,挽住了他空着的那根胳膊。 „You are my angel.” Ryan said to her.( To be continued......) “你们都是我的天使。”瑞恩对她说道。(未完待续……) ... ...