It is well known, the Academy Awards ceremonyviewing ratioinnovationrecent yearsis repeatedly low, this year, the movieart and scientificschool and Oscarorganization committeespent the large amount of moneyto buildin history the most luxuriouscrystalstage, for the purpose ofheldpeopleline of sightvisually, according tonews that Ryanobtained, byBroadwaybackgroundGrandmasterDavid? The stage design of 81 st Academy Awards ceremonyRockvilledesigns, by92,000Juarroscrystaldecoration, formsmagnificently„crystalwaterfall”, tobuild the fairy taleworld.
众所周知,近几年的奥斯卡颁奖典礼收视率屡创新低,今年,电影艺术与科学学院和奥斯卡组委会花巨资搭建了有史以来最为奢华的水晶舞台,旨在从视觉上抓住人们视线,据瑞恩得到的消息,由百老汇布景大师戴维?罗克韦尔设计的第八十一届奥斯卡颁奖典礼的舞台设计,以9万2000颗施华洛斯奇水晶装饰,形成壮观的“水晶瀑布”,以营造出童话般的世界。Now the Oscarorganization committee is not only decorated the stage, but also boldlyreformson the specificreceptionlink, in the awards partygap, the organization committeewill imitate„Super Bowl”, Hollywood blockbuster that the intensivebroadcastwill soon be shown to the public, tostrivemoreeyeballs, obtainsmoreadvertising expenditures.
今届奥斯卡组委会不仅将舞台装饰一新,而且在具体收视环节上也大胆改革,在颁奖晚会间隙,组委会将效仿“超级碗”,密集播放即将公映的好莱坞大片,以争取更多眼球,也获得更多的广告费。
The organization committeealsoincreased the interactive sessionspecially, enthusiasm that todisplay the audience.
组委会还特意增加了互动环节,以发挥观众的积极性。In addition, always the conservativemovieart and scientificschoolopenedrarelyonetime, the week before the awards ceremony, the jointmanymediacame a vast momentumpropagandahype.
此外,历来保守的电影艺术与科学学院难得开放了一次,在颁奖典礼前一周,就联合众多媒体来了一次声势浩大的宣传炒作。Naturally, what the schoolrepresentsis the authority of movie circle, is naturally impossibleto maketheseinferiorgossipnewsto seek the eyeball.
当然,学院代表的是电影界的权威,自然不可能制造那些低劣的八卦消息博取眼球。Therefore, the goal of keyhypeis several biganticipations of thisawards ceremony.
因此,重点炒作的目标就是本届颁奖典礼的几大看点。For exampleBrother Shuaimanageswhether to becomeyoung married woman„killer”.
比如帅哥主持能否成为少妇“杀手”。In order tosaveabout the receptiondeclining tendencies of how manyawards ceremonies, the Oscarorganization committeeworks hardfrom the hostgreatly, the Australianactor, recognizedworldsexyman„does diamondwolf”restJack? Will preside overthisawards ceremony, the Oscarorganization committeethistimesupposes„the beautifulmaleidea”greatly, hopingmorefemaleaudiencecandrive the family membersto watch the awards ceremony, draws the audience.
为了挽救近几届颁奖典礼的收视颓势,奥斯卡组委会从主持人上大下功夫,澳大利亚男星,公认的世界性感男人“金刚狼”休杰克?曼将主持本届颁奖典礼,奥斯卡组委会此次大设“美男计”,以期更多大龄女性观众能带动家庭成员收看颁奖典礼,拉动收视人群。At leastfrompropaganda effect, publictorestingJack? The gracefulmanagementalsofilled with the anticipation.
至少从宣传效果来看,公众对休杰克?曼的主持还算是充满了期待。For exampleMeryl? WhetherStreepcan set the Oscarnew recordagain.
比如梅丽尔?斯特里普能否再创奥斯卡新纪录。
The 15 th time isobtainedMeryl who Oscarnominates? Streepis not as expectedbrokeKatherine? Record that Hofnholds, set the record ofOscarto nominate, butobtainsOscarsuntil nowtwo, withfourwinnerKatherine? Hofnalsohas a bigdisparity.
已经是第十五次获得奥斯卡提名的梅丽尔?斯特里普不出预料的打破了凯瑟琳?赫本保持的记录,创下了奥斯卡提名之最,但获得奥斯卡小金人至今才两座,与四次获得者凯瑟琳?赫本还有不小的差距。IfinthisOscarbest actresscontention. Meryl? Streepreallycanhug the youngmetal statuelike the mediathink, thenshewill go down in historyagain, becomesfewthreeseize the actress who Oscarperforms the prize.
如果此届奥斯卡最佳女主角角逐中。梅丽尔?斯特里普真能像媒体所想的那样抱回小金人,那么她将再次被载入史册,成为为数不多的三夺奥斯卡表演奖的女演员。Undeniably, Meryl? Streepis the today'sperforming skillmost outstandingactress, at leastis one of the topest34people.
不可否认,梅丽尔?斯特里普是当今演技最出色的女演员,至少是最顶尖的三四个人之一。For exampleNicole? Can Kidmanachieve wishesto take the Oscarbest actress for the third time.
比如妮可?基德曼能不能如愿第三次拿下奥斯卡最佳女主角。Just likelast yearNatalie, Nicole including Golden Globe and actortrade unionprizein the award items of somerowsswept away the bestactresslaurel crown, if the thirdprize, shecansurpassMerylfrom the smallmetal statuenumberat least? Streep.
如同去年的娜塔莉一样,妮可在包括金球奖和演员工会奖等一些列的奖项上横扫了最佳女演员桂冠,如果第三次获奖,她最起码从小金人数目上可以超过梅丽尔?斯特里普。Thisworldis very realistic, the uncrowned kingcannot compareto have many honoraward itemaffirmativepersonforever, otherwiseHollywoodactorsandDirector. Alsowill not be crazyforOscar.
这个世界很现实,无冕之王永远比不上拥有众多荣誉奖项肯定的人,否则好莱坞一个个演员和导演。也不会为了奥斯卡而疯狂。For examplewhether the homosexualitymoviecan aspire to seizeOscaragain.
比如同性恋影片能否再次问鼎奥斯卡。
Even after " Brokeback Mountain », societytreats the cabinetissuebecomesmore tolerant, but the homosexualitytheme is still a quitesensitivetopic, Oscarwill not discriminate against the homosexuality, at leastfromsurfacenot, buthomosexualitythememovie«Mirko»obtained the best picture, bestDirector, the best actorand other important awards, pastbad boyShinn? Panshoulderedgaycommunityanotherhopeto take the road of Oscarwith«Mirko».
即便是《断背山》之后社会对待出柜问题变得更加宽容,但同性恋题材依然算是一个较为敏感的话题,,奥斯卡不会歧视同性恋,至少从表面上不会,而同性恋题材影片《米尔克》获得了最佳影片、最佳导演、最佳男主角等多项重要奖项,昔日的坏小子西恩?潘与《米尔克》背负着同性恋群体又一次的希望走上了奥斯卡之路。For exampleBrad? PittandAngelina? WhetherJuliebothcan win.
比如布拉德?皮特和安吉丽娜?朱莉能否双双获奖。Pittand does Juliethisrely on«BenjamintotallLvrespectively? Bartonunusual happening»and«TradesChildMisgivings»obtains the bestleading actor and actressto nominate, ifcanbothalsowin, thatdefinitelyis an Oscarbigalternativerecord.皮特和朱莉这对高侣分别凭借《本杰明?巴顿奇事》与《换子疑云》获得最佳男女主角提名,如果能双双同时获奖,那肯定是奥斯卡一大另类纪录。What a pity. Thisis only the schooltakes the breathing outhead of hype, even the muddledpersonstillunderstands, the probabilityandzero of thispair of prizeare closeinfinitely.
可惜。这只是学院拿出来炒作的嘘头,即便再糊涂的人也明白,这一对获奖的几率与零无限接近。For examplewhoison the red carpet the most beautifulstar.
比如谁将是红地毯上最美的女星。This is completely the topic that the schoolcollects, after alleachOscarred carpet. The audiencelookis the femalestars of struggling.
这完全是学院凑出来的话题,毕竟每一届奥斯卡红地毯。观众看得就是明争暗斗的女明星们。Also, the schooltobe eye-catching, the deceased persondoes not let off.
还有,学院为了吸引眼球,连死人也不放过。Althoughdid not have«Batman», did not havethatmental illnessrole. ButHeath? Ledgerstepped onto the end point of life, butanotherneurosisrole that heplays. It is not as expectedobtained the Oscarbestmale supporting actorto nominate, just like the previous generation, byalready the advantage that hung, he was almost scheduledthisyoungmetal statue.
虽然没有了《蝙蝠侠》,没有了那个神经病角色。但希斯?莱杰还是走上了生命的终点,,而他出演的另一个精神病角色。不出预料的获得了奥斯卡最佳男配角提名,如同前世一样,凭借已经挂掉的优势,他几乎预定了这座小金人。Hollywoodalwaysdid not mind that makes the deceased personwealth, is the movie«Third orderPerson»dramatic team that sinceheplays, to the Oscarorganization committee, drawing support fromHeath? Ledger'sdeathhype, with the aim ofborrowing potentialto seek money.
好莱坞向来不介意发死人财,从他出演的影片《第三类人》的剧组,到奥斯卡组委会,都在借助希斯?莱杰的死亡事件炒作,以便从中借势牟利。Naturally, suchperson is not worth sympathizing, pressurenotHeath who whichHollywoodactorshoulders? Ledgeris small, the choicevented the way of pressure on be many and varied, sinceHeath?
当然,这样的人也没什么值得同情的,哪个好莱坞一线演员背负的压力都不会比希斯?莱杰小,选择发泄压力的方式多种多样,既然希斯?,。
It looks like?, Even if the backhas some reasons of theirbrokerteamandpublic relationsteam, butthisroadistheychoosesafter all.
就像是瑞凡?,哪怕是背后有他们经纪团队和公关团队的一些原因,但这条路终归是他们自己选择的。Althoughmedialike? When Phoenixdiedsamegrasps the wrists the thumpto sigh, butdoes thisis onlybecause the publiclikesseeingthese, in factHollywoodfewindividualscaretruly, eventhese do locatewithHeath? Ledgersimilaractoralsoassociation presidentstretch/leisurely the one breath, was short of a powerfulcompetitorafter allhenceforth.
尽管媒体如同瑞凡?菲尼克斯死亡时一样扼腕捶叹,但这样做只是因为公众喜欢看到这些,实际上好莱坞没几个人真正在乎,甚至那些自身定位与希斯?莱杰相似的男演员还会长舒一口气,毕竟从此少了一个强力竞争对手。As for the bestmale supporting actor, from the judgeto the competitorto the ordinary viewer, no onemindedgives a deceased personagainit, even after all the opposite partywith the prize, laterwill not bringanypleasant surpriseor the threat.
至于最佳男配角,从评委到竞争对手再到普通观众,没人介意将它让给一个死人,毕竟对方即便拿奖,以后也不会带来任何惊喜或者威胁。Definitelycansay, the viewing ratio to saveOscaryear by yearunceasinglysliding , the schoolandorganization committeereallyplannedto spell.
完全可以说,为了挽救奥斯卡逐年不断下滑的收视率,学院与组委会方面真的打算拼了。In the past the Academy Awards ceremonybasicallywasstableat the United Statesreception'ssecondthirdprogram, besidesSuper Bowl- did not have the program and sports eventcanspellwithit- almostdid not haveopponentin the true sense, butfor these years the viewing ratio and landslide of audience, has made the entireHollywoodfeel the crisis.
要知道,以往奥斯卡颁奖典礼基本上是稳定在全美收视第二第三的节目,除了超级碗外-没有节目和赛事能跟它拼-几乎没有真正意义上的对手,但这几年收视率和收视人群的滑坡,已经让整个好莱坞都感觉到了危机。
The propaganda, the hype, ejects the eye-catchingbreathing outhead, israises the viewing ratioonly way.
宣传,炒作,抛出吸引眼球的嘘头,是提高收视率的不二法门。Naturally, if the schoolis willingon the important awardto consider that thesebox officeirritablemovies, the viewing ratiodefinitelyis not the issue, what a pity the schoolwill easily not dothis.
当然,如果学院肯在重要奖项上面考虑那些票房火爆的影片的话,收视率肯定不是问题,可惜学院轻易不会如此做。Changes an angle, slowdown of Oscarviewing ratio, was getting more and more conservative and choice of youngnumerouswith the schoolcannot break the relations.
换个角度来看,奥斯卡收视率的下滑,与学院越来越保守和小众的选择也脱离不了关系。Perhapsis the schoolfelt the anticipation that ejects is not very appealing, perhapsis only the hype of media, at the awards ceremonycouple of days ago, onlinespreadOscarwinner's listto be compromised the astonishingnews.
或许是学院觉得抛出的看点还不够吸引人,也或许只是媒体的炒作,就在颁奖典礼前两天,网上传出了奥斯卡获奖名单遭到泄露的惊人消息。Inthislist, «SlumMillionaire»will obtain the bestmovies, bestDirector and best cinematographythreeawards;Butanothergreatlyhotmovie«Benjamin? Bartonunusual happening»onlyobtains the best costume designandputs on make-upbesttwotechnicalaward items; Do the actorsreward the aspect, Brad? Is Pittregretfully lostto the powerful enemyMiki? Locker, misses the movie king, butNicole? Will Kidmanrely on«Weakness»beatsMeryl? Streepwins the Oscarmovie queen.
这份名单中,《贫民窟的百万富翁》将获得最佳电影、最佳导演和最佳摄影三项大奖;而另一部大热影片《本杰明?巴顿奇事》只得到最佳服装设计和最佳化妆两个技术性的奖项;演员奖方面,布拉德?皮特惜败给劲敌米基?洛克,无缘影帝,而妮可?基德曼则将凭借《弱点》击败梅丽尔?斯特里普夺得奥斯卡影后。
The listalsoclaimed that hasnewschoolrotating presidentSidney? Signature, Amy? Adamswill win the bestsupporting actressprize, but did the bestmale supporting actorrewardisHeath of dying? Ledger, is the bestDirectorprizewinner«MillionaireDirectorDenny of Slum»? Bowie.
名单还声称有新任学院轮值主席西德尼?甘尼斯的签名,艾米?亚当斯会赢得最佳女配角奖,而最佳男配角奖则属于死去的希斯?莱杰,最佳导演奖得主是《贫民窟的百万富翁》的导演丹尼?鲍伊。
Many mediaimmediatelyin an uproar, Disneyreceives the mysteriouscall that certainpeoplemade, startsto stir-frythiseventwithotherentertainment media, many mediacollectively in the strikingpage layoutasked- Oscarwinner's list of securityalsodid haveleakhighly?
众多媒体顿时哗然,迪士尼方面则接到了某些人打来的神秘电话,与其他娱乐媒体开始爆炒此次事件,众多媒体集体在醒目的版面上发问-难道高度保密的奥斯卡获奖名单也有泄密的时候?
The movieart and scientificschoolcome outto spike a rumourare the affirmations.
电影艺术与科学学院出来辟谣是肯定的。„Thislistis absolutely false,”spokesmanLesslie of movieartandscientificschool? Ungerrespondedin a special media interview, „Price Waterhouse Cooperswas still conducting the finalstatisticsto the voting, before the promulgationresultwas announced that only thentwopeoplewill know the ownership of award item. The schoolwill not inform the prize-winner the resultahead of time, will not issuesuch a winner's list.”
“这份名单绝对是假的,”电影艺术与科学学院的发言人莱斯利?昂格尔在接受媒体采访时回应,“普华永道仍在对投票进行最后的统计,在颁奖结果揭晓之前,只有两个人会知道奖项的归属。学院也不会将结果提前告知获奖者,更不会发出这样一份获奖名单。”Generally speaking, Oscarleakedto be almost impossibleto happen.
一般来说,奥斯卡泄密几乎不可能发生。
The Oscarevaluationis a strictprocess, whatis responsible forsupervising the evaluation and countprocessisfamousaccounting firmPrice Waterhouse Coopers, sincetheyhave taken overOscarcountwork, has not hadleaktime.
奥斯卡奖评选是一个严密的过程,负责监督评选和计票过程的是著名的会计师事务所普华永道,自从他们接手奥斯卡计票工作以来,还没有发生一次泄密事件。Afterrecyclingballot, Price Waterhouse Cooperswill send outtwocrediblecountsupervisorsto supervise a groupto conduct the finalcountin a secretplace, comes outuntil the winner's list, dividestwoenvelopebaggings.
在回收选票后,普华永道会派出两名可信的计票监督员监督一个小组在一个秘密的地方进行最后的计票,直到获奖名单出来,分两个信封装袋。Only thenthesetwosupervisorsknow that finalassessment result, butin the promulgationin the evening, thesetwopeopleridestwoautomobileminute of differentroutesto rush toKodak Theatre, topreventthem the bitter experienceto traffic jamssimultaneouslyas well asothercontingencies, the entire processis seemingly absolutely safe.
只有这两个监督员知道最后的评选结果,而在颁奖当晚,这两个人乘坐两辆汽车分不同的路线赶往柯达剧院,以防止他们两个人同时遭遇堵车以及其他意外情况,整个过程看上去万无一失。However, only then the rotating presidentsas well asthistaking turns on dutycommittees of schoolknow, has the trick.
但是,只有学院的轮值主席以及这一届的轮值委员会才知道,其中到底有没有猫腻。Perhaps, is the big shot of schoolseesonlinehas a falselist, wantsto borrow potential the hypeintentionally, increases the attraction of thisAcademy Awards ceremony;Alsoperhaps, thislististheyforges, intentionallyincreases the topicto the media and public......
或许,是学院的大佬们看到网上有份假名单,故意想借势炒作,增加本届奥斯卡颁奖典礼的吸引力;也或许,这份名单就是他们假造的,故意给媒体和公众增加话题……
The smallmetal statuetheft, does not have the trulyconvincingconclusionby the presentat the beginning of the new millennium.
要知道,新千年伊始的小金人失窃事件,到现在也没有真正令人信服的定论。Underhint of Ryan, Disney'saffiliatedmediacoordinate the action of schoolcompletely, healwaysdoes not rebel againstor the creativeperson, canseek the benefittaking advantage ofthis, isheconsidersmostthings.
在瑞恩的示意下,迪士尼旗下的媒体完全配合学院的行动,他从来都不是反叛或者标新立异的人,能借此从中牟取利益,才是他考虑最多的事情。ThisOscar, Disneyalsoonly then the award item of «Weakness»best actresskeypublic relations, as for the best picture, «Weakness»thatunceasinglyto300 millionUS dollarsincreasingNorth Americanbox office, is one of the prizebiggestbarriers.
本届奥斯卡,迪士尼也只有《弱点》的最佳女主角这一个重点公关的奖项,至于最佳影片,《弱点》那不断向3亿美元攀升的的北美票房,就是获奖的最大障碍之一。Inmostsituations, the highbox officeis the killer of Oscarimportant award.( Pleasesearch the floatingastronomyto be continued, the novelis betterto renewis quicker!
绝大多数情况下,高票房就是奥斯卡重要奖项的杀手。(未完待续请搜索飄天文學,小说更好更新更快!
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