„More than 20 years ago, the robot that one crowd has the life from matching the Bottom star arrives at our Earth, started an incomparably ferocious war, more than 20 years later, they stage a comeback, must launch new life-and-death Bo fight, the catastrophe, which side you stand , the automobile person, is Tyrant Tianhu?” “二十多年前,一群有生命的机器人从赛博坦星球来到我们的地球,打响了一场无比激烈的战争,二十多年后,他们卷土重来,要展开一场新的殊死博斗,浩劫将至,你站在哪一方,汽车人,还是霸天虎？” As supporting-heaven pillar shows a valiant assaulting posture, the promotion video clip framed on the large screen of New York Times Square, later one line of gigantic captions shone. 随着擎天柱摆出一个彪悍的搏击姿势,宣传短片定格在了纽约时代广场的大屏幕上,随后一行硕大的字幕亮起。 „Their wars, our world!” “他们的战争,我们的世界！” The pedestrian vision that stops to watch in large numbers leaves the large screen , to continue, but also without going out far, sees on the billboard the giant movie poster. 大批驻足观看的行人目光离开大屏幕,继续前行,还没有走出多远,就见到广告牌上巨大的电影海报。 This is the latest poster, four joined bodies compose. 这是最新的海报,四张连体组成。 One is supporting-heaven pillar vs prestige is shocking, the prestige as if black fiendish person drops from the clouds heavenshaking, covers the world ; But one side supporting-heaven pillar is a glowering giant head, goes black in completely. 一张是擎天柱vs威震天,威震天仿佛黑色魔王从天而降,笼罩世界;而一侧的擎天柱则为一颗怒目而视的巨大头颅,完全陷入黑暗之中。 Another three role posters, are supporting-heaven pillar and prestige are respectively shocking, bumblebee three leads, this is the first time that Transformers showed by the poster form upfront big feature article. 另外三款的角色海报,分别是擎天柱、威震天、大黄蜂三位主角,这是变形金刚第一次以海报形式的正面大特写示人。 „Bumblebee the body covers entirely the mud and scar.” Has the person who pays attention to this movie muttered in front of the poster whispers, „does not know that this kindest automobile person, what kind of long road rolled by.” “大黄蜂的的身上布满泥泞和伤痕。”有关注这部影片的人在海报面前喃喃低语,“不知这位最为和蔼的汽车人,驶过了怎样的长路。” „Goes online take a good look.” His companion spoke the reminder, „has not screened while the movie, supplemented a «Transformers» knowledge well.” “去网上好好看看吧。”他的同伴出言提醒,“趁电影还没有上映,好好补充一番《变形金刚》的知识。” Like this person said that starting from late October, " Transformers » propaganda was in the final prominent position, except habitually using beyond propaganda method, to help was not the audience who the animation confused at the appointed time better watching movie, ‚automobile person’ work room also promoted ‚distortion machine life body on the official websites and many cooperation websites- «Transformers» series annal’ ‚watched knowledge that «Transformers» you must understand’ and other special columns and viral videos. 就像这个人说的一样,从十月下旬开始,《变形金刚》的宣传进入了最后的攻坚阶段,除去惯用的宣传手段外,为了帮助不是动画迷的观众到时更好的观看影片,‘汽车人’工作室还在官方网站和多个合作网站上面推出了‘变形机器生命体—《变形金刚》系列编年史’‘观看《变形金刚》你必须了解的知识’等多个专题栏目以及病毒视频。 But many sponsors also launched a series of propaganda activities. 而众多赞助商也启动了一系列的宣传活动。 For example as bumblebee exposure are getting more and more, that Chevron orchid aceae race car sales volume increases suddenly, General Motors were released ‚with Chevrolet will distort together the future’ the special activity. 比如随着大黄蜂曝光次数越来越多,那辆雪佛兰科迈罗跑车销量猛增,通用汽车就推出了‘与雪佛兰一起变形未来’的专项活动。 Hasbro. As the toy manufacturer of first edition, they promoted several models of toy that acts according to this research and development, these toys used newly „automatic distortion technology”. When a part „distortion”, other related parts automatically also „distortion”. 还有孩之宝。作为原版的玩具生产厂商,他们推出了几款根据本片研发的玩具,这些玩具使用了最新的“自动变形技术”。当一个部件“变形”时,其他相关的部件会自动随之“变形”。 Before. The setting development toy of Hasbro few basis television work, first develops the toy generally, then manufactures regarding the film and television image that these toys create, but this is the commercial big manufacture of Ryan supervised manufacture and leadership, what role will bring to the toy, they are naturally clear. 以前。孩之宝很少根据影视作品的设定开发玩具,一般都是先开发玩具,然后才制作围绕这些玩具创造的影视形象,但这是瑞恩监制和主导的商业大制作,其中会对玩具带来什么样的拉动作用,他们自然清楚。 In addition, Disney still held large-scale preview in Los Angeles, but Hasbro also held the preview in the headquarters in Rhode Island. 此外,迪士尼还在洛杉矶举行了一次大规模的试映活动,而孩之宝同样也在罗德岛州的总部举行了试映。 The after preview of Los Angeles ended . Ryan held a grand press conference specially , to promote Transformers that in the movie can attack brutally with emphasis. 洛杉矶的试映结束后。瑞恩特意召开了一次盛大的新闻发布会,重点推出影片中会大打出手的变形金刚们。 He and Director Michael Bay participated together at the release conference that the Disney news hall holds. 他与导演迈克尔?贝一起参加了在迪士尼新闻大厅举办的这次发布会。 Release conference gathered several hundred reporters, besides the seat, they also watertight that the corridor surrounded, the abc television station and Disney TV Station's camera for live broadcast erected long time ago, this press conference, but also through tempting tube conducts the synchronous network live broadcast. 发布会现场聚集了数百名记者,除了坐席外,他们还将过道围堵的水泄不通,abc电视台和迪士尼电视台用于现场直播的摄像机早早就架设了起来,这次新闻发布会,还将通过诱tube进行同步网络直播。 The person who even if the onstage sits is Ryan and Michael Bay, the cameras and camera lens these reporters, placed their front, that is eight like the diminished version Transformers model on the same scale life-size. 哪怕前台坐着的人是瑞恩和迈克尔?贝,这些记者的相机和摄像机镜头,还是放在了他们的前方,那是八个如同真人大小的同比例缩小版变形金刚模型。 These are not only used in the propaganda of press conference. For the gift that the movie fan prepares, the audience who so long as ordered the first Wednesday day movie ticket through the network, might win this super commemorating award. 这些不仅仅是用于新闻发布会的宣传。还是为影迷准备的礼物,只要通过网络预订首周三日电影票的观众,就有可能会获得这份超级纪念大奖。 Naturally. Now what is main is used in the propaganda. 当然。现在最为主要的还是用于宣传。 „These come from match Bottom's mechanical life body to have the complex structure and powerful imposing manner, the metal sense of reality is intense and heavy/thick.” “这些来自赛博坦的机械生命体有着复杂的构造与雄威的气势,金属质感强烈而厚重。” The model that these build carefully, truly like Ryan said that this was the energy that he indulged in self-glorification is also, „believes that everyone has watched the preview, the movie in the hale and hearty mechanical feeling foundation gentle the line of solid model, the curve was smooth, but the structure of part was quite changeable fine.” 那些精心打造的模型,确实如同瑞恩说的一样,这也是他自卖自夸的底气所在,“相信大家都看过了预告片,影片在硬朗的机械感基础上柔和了整体造型的线条,曲线流畅,而部件的结构相当精致多变。” „We based on respect first edition animation role, but also mixed in the new design element for the role character and status.” “我们在尊重原版动画角色的基础上,还为角色的性格和身份掺入了新的设计元素。” At this point. The host followed the Ryan words, walks 11 in Transformers under stage is making the introduction to the media. 说到这里。主持人接过了瑞恩的话,走在台下的变形金刚间一一向媒体做着介绍。 „Supporting-heaven pillar maintained the upright characteristics. The red and blue two color patterns compromise are more fashionable and smooth.” “擎天柱保持了一身正气的特色。红蓝两色花纹调和得更加时尚与流畅。” „The purple metallic color and role that name iron sheet manifests matches.” “铁皮体现的乌青金属色与角色的名字更加相配。” „This face hates ferociously smiles badly, whole body braves the evil aura the mechanical life is Tyrant Tianhu supreme- prestige is shocking!” “这个一脸憎狞坏笑,全身上下冒着邪恶气息的机械生命就是霸天虎的至尊-威震天！” „The confused modeling future feeling is full. It is scissors Edward in Transformers.” “迷乱造型未来感十足。它是变形金刚中的剪刀手爱德华。” „Bumblebee proportion is perfect, the metal luster matches the fresh yellow to make it a big highlight in movie.” “大黄蜂比例完美,金属色泽搭配鲜黄色使它成为影片中的一大亮点。” „Build huge dizziness hence, has the strong battle efficiency, can easily destroy a military base.” “体型庞大至此的眩晕,拥有超强的战斗力,可以轻易摧毁一个军事基地。” „Red spider surface like the skeleton, the makings is evil, character sly......” “红蜘蛛面如骷髅,气质邪恶,性格狡猾……” „Knight has the perfect steel body......” “爵士拥有完美的钢铁身躯……” The host introduced one every time, below will shine the innumerable flashing lights. 主持人每介绍一句,下面就会亮起无数闪光灯。 Afterward, the release conference entered must the obligato reporter inquire the link, first accepted the reporter fire baptism Michael Bay to speak with confidence facing numerous microphones. 随后,发布会进入了必不可缺的记者提问环节,先接受记者炮火洗礼的迈克尔?贝面对众多话筒侃侃而谈。 „My goal is good for both young and old that «Transformers» shoots, therefore this time movie version made very big breakthrough in the character modeling, almost all Transformers roles presented in ‚human form’, I must make 22-year-old Transformers different! Let the robot in very real environment, no longer is in the beforehand animated cartoon such comprised of the upright box.” “我的目标是将《变形金刚》拍的老少皆宜,所以这次的电影版在人物造型上有了很大突破,几乎所有变形金刚角色都以‘人形’亮相,我要让22岁的变形金刚变得不一样！让机器人处于非常真实的环境中,不再是以前的动画片里那样由方方正正的盒子组成。” Then the representative from industrial light demon, introduced the details in some technical. 接着就是来自工业光魔的代表,介绍了一些技术方面的细节。 „Every time exaggerates a «Transformers» computer production image, the industrial light demon company must spend for 38 hours, this broke prestige Tajikistan Studio to manufacture " Lord of the Rings 2 in 2002: When the Twin Tower surprise-attack forces » tree must each 20 hours of exaggeration records that sets, when used to construct Transformers all polygons the piece to link up from beginning to end, can from Earth to Moon, the remaining polygons also enough construct two times of big ancient Rome big arenas continually back and forth.” “每渲染一帧《变形金刚》的电脑生成图像,工业光魔公司都要花费38小时,这打破了威塔工作室在2002年制作《魔戒二:双塔奇兵》中的树须时创下的每帧20小时的渲染纪录,如果把片中用来建造变形金刚的所有多边形头尾衔接起来,可以从地球连到月球来回一趟,剩下的多边形还足够建造两倍大的古罗马大斗兽场。” Finally, the reporter stared to tighten Ryan, had greatly, if he did not reply that their issues, did not put the stance that he left. 最后,记者盯紧了瑞恩,大有如果他不回答他们的问题,就坚决不放他离开的架势。 „Ryan, why you why must look for Michael Bay Director, rather than James? Cameron?” “瑞恩,你为啥为什么要找迈克尔?贝导演,而不是詹姆斯卡?卡梅隆呢？” Heard this saying, Ryan distinguished his tag carefully, these fellows, were really enough, basic, no matter side feeling of Michael Bay. 听到这话,瑞恩不禁仔细分辨了他的胸牌一下,这些家伙,真是够可以的,根本不管旁边迈克尔?贝的感受。 „Michael is the rightest candidate, he is one can definitely control this movie Director.” Ryan will definitely not remove the stage of person on one's own side in this situation, „fact will show, Michael the movie fans for entire world will bring a splendid movie of warm-blooded bursting.” “迈克尔就是最合适的人选,他是一个完全可以掌控这部影片的导演。”瑞恩肯定不会在这种场合拆自己人的台,“事实将会证明,迈克尔会为全世界的影迷带来一部热血爆棚的精彩电影。” The reporter of next inquiry, the host changed into the person of abc television station immediately. 下一个提问的记者,主持人立即换成了abc电视台的人。 „We, although has not attended the preview meeting.” One of us inquired naturally established the good issue in advance, „, but heard that in the movie will have several super wars, can introduce simply?” “我们虽然没有参加试片会。”自家人提问的当然是预先设定好的问题,“但听说影片中会有几场超级大战,可以简单的介绍一下吗？” Patted under the palm gently, on the Ryan back silver screen, presented several manufacture fine movie screenshots. 轻轻拍了下手掌,瑞恩背后的银幕上面,出现了几幅制作精美的影片截图。 „Beginning the war of Qatar Base, the dizziness and raises a rumpus will demonstrate their strong destructive power.” Compared the picture, Ryan was saying simply several, „in demon scorpion Sack giant desert attacked the US special forces......” “开场的卡塔尔基地之战,眩晕和闹翻天将会展示他们超强的破坏力。”对照着图片,瑞恩简单的说了几句,“魔蝎萨克巨人沙漠中突袭美军特种部队……” Meanwhile, the press conference and newest these Transformers modeling, successively were issued by Disney the website of official website and on each partner, detonated the enthusiasm of movie fan instantaneously. 与此同时,新闻发布会和最新的这些变形金刚们的造型,陆续被迪士尼发布到了官方网站和各个合作方的网站上面,瞬间引爆了影迷的热情。 Naturally, must have spits the bad, especially regarding the modeling of update role. 当然,也少不了吐糟,特别是对于新版角色的造型。 „Modeling excessively is a little troublesome, feels is too chaotic, absolutely did not have the childhood memory.” “造型有点过分烦琐,感觉太乱,完全没有了小时候的记忆。” „Thought that the modeling is very complex, was not succinct like the animated cartoon, looks was a little dizzy.” “觉得造型都很复杂,不像动画片里那么简洁,看了都有点头晕。” „Fondly remembers beforehand Transformers, without is so complex, simple good.” “还是怀念以前的变形金刚,没那么复杂,简简单单多好。” „Did not have, did not have, in the memory the automobile person and Tyrant Tianhu the shadow, my childhood was all not destroyed once again.” “没了,全没了,记忆中汽车人和霸天虎的影子全不在了,我的童年又一次被摧毁。” However, most people maintain the reason. 不过,多数人还是保持理智的。 „Since is the honorable person movie, certainly must have own characteristics, after we waited to watch the movie, discussed that it was attractive, said again, greatly disappointingly when the Ryan business manufactured.” “既然是真人电影,肯定要有自己的特色嘛,我们还是等看了影片后再讨论它好看不好看吧,再说了,瑞恩的商业大制作什么时候让人失望过。” „Just saw when announcement is very disappointed, regarding completely changed automobile person, I am really unendurable, but careful looked, they actually have much, integrating the modern element feeling is very good!” “刚看到预告时十分失望,对于完全改变了的汽车人,我实在难以忍受,但是仔细一看,他们其实都很有型啊,融入现代元素感觉很棒！” „I thought that changes good appropriately, will be the former days face curiosity will not be many.” “我觉得适当改变一下不错,还是旧日的面孔新鲜感不会太多。” „In comparison quite likes the new modeling, truly speaking, first two years have reviewed animation version Transformers, are really have no way to look that manufactured too roughly, do not know why in childhood liked looking, felt the new modeling was shocking enough.” “相比之下比较喜欢新造型,说实在的,前两年回顾过一次动画版变形金刚,实在是没法看啊,制作得太粗糙了,也不知道小时候为什么那么爱看,感觉新造型才够惊艳。” The increasing number of people are expressing to " Transformers » anticipation, the propaganda activity of Disney has not stopped, shortly after press conference, Disney unites General Motors, Lamborghini and other many manufacturers, in the global major Dishinile campuses, held the vast momentum activity. 越来越多的人表达着对《变形金刚》的期待,迪士尼的宣传活动也始终没有停过,新闻发布会后不久,迪士尼又联合通用汽车、兰博基尼等众多厂商,在全球各大迪士尼乐园区,举行了声势浩大的活动。 This named ‚virtual and realistic, our automobile people’ the winner who the activity, each field area selects finally, will realize ‚tames the bumblebee, brings the automobile person goes home’ dream. 这场名为‘虚拟与现实,我们身边的汽车人’的活动,每个场区最后甄选出的获胜者,都将实现‘驯服大黄蜂,带汽车人回家’的梦想。 Did not say exaggeratingly, Disney unites world's distributor, in 99 countries and regions that «Transformers» will soon land, started the intermittent frantic propaganda tide. 毫不夸张的说,迪士尼联合世界各地的发行商,在《变形金刚》即将登陆的99个国家和地区,掀起了阵阵狂热的宣传浪潮。 But in this tide, must have these oppositions even is the sound of ridicule, especially after «Transformers» holds the preview meeting . ( to be continued ) 而这片浪潮中,也少不了那些反对甚至是讥讽的声音,特别是《变形金刚》举行试片会之后。(未完待续)