RIH :: Volume #8

#722: The third movie technological revolution

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Even if Ryan is the first major stockholder, wants to eat DreamWorks Animation Studio is not a simple matter, like this related to 1 billion US dollars purchase, owns stocks unlike previous few, Disney will definitely appraise the proof discretely, moreover besides preparation essential fund, if the resistance is oversized, even must be ready that the stock purchases by barter. 即便瑞恩是第一大股东,想要吃掉梦工厂动画工作室也不是件简单的事情,这样涉及到十亿美元的收购,与先前的少量持股不同,迪士尼肯定会谨慎的评估论证,而且除了准备必需的资金外,如果阻力过大,甚至要做好股票换购的准备。 Behind purchase that each rapidly completes, has a lot of preparation work all. 每个快速完成的收购案背后,无不存在着大量的前期准备工作。 These naturally can have a more specialized team to be responsible for following up, the concrete item will also discuss in the following board of directors. 这些自然会有更加专业的团队负责跟进,具体的事项也会在接下来的董事会中进行讨论。 Time gradual approach in July, when Sandy was born for a month, Walt Disney's another big manufacture- «Caribbean pirates 3: World end» lands the global institute line officially, first captured 131 million US dollars in North America in the weekend. 时间渐渐接近了7月份,当桑迪出生一个月的时候,华特迪士尼的另一部大制作-《加勒比海盗三:世界的尽头》正式登陆全球院线,首个周末即在北美斩获了1亿3100万美元。 Although Roger? Albert and like sent out for example ‚one to tell 168 minutes and long dull pirate adventurous stories, suggested the movie fans of Caribbean pirate enjoyed seafood feast, waited for the movie to start for a half hour to enter the theater again, even if you will not so miss any plot’ the commentary, is actually not able to prevent the pirates to take by force from the wallet of global audience. 尽管罗杰?艾伯特之流发出了例如‘一个足足讲述了168分钟、冗长乏味的海盗冒险故事,建议加勒比海盗的影迷们享受一顿海鲜大餐,等影片开始半小时再进影院,即便如此你都不会错过任何的情节’的评论,却无法阻挡海盗们从全球观众的钱包中打劫。 Screens seven days of merely, «Caribbean pirates 3: World end» from global 102 countries and regions including North America, robbed enough 418.57 million US dollars, created the new global box office to be quickest the broken 400 million US dollars records. 仅仅上映七天的时间,《加勒比海盗三:世界的尽头》就从包括北美在内的全球102个国家和地区,抢走了足足4亿1857万美元,创造了新的全球票房最快破4亿美元的记录。 Naturally, this record too many significances in fact, most movies are unable to realize the so large-scale world to screen after all synchronously 当然,这个纪录并没有太多实际上的意义,毕竟大部分影片都无法实现如此大规模的全球同步上映 Clearly, the global box office of movie directly soars 1 billion US dollars to go. 很明显,影片的全球票房直奔十亿美元大关而去。 The most important thing is, the relations that because the trilogy photographs simultaneously, the single section cost average expenditure of movie is less than 150 million US dollars, the previous generation, only third were too more than on 300 million US dollars movie-making cost savings, even if «Caribbean pirates 3: World end» just screened, Disney solely from the box office of this series, fished to be close to 250 million US dollars net profit. 最为重要的是,因为三部曲同时拍摄的关系,影片的单部成本平均花费不到1亿5000万美元,比前世单是第三部就3亿美元的制片成本节约了太多,哪怕《加勒比海盗三:世界的尽头》才刚刚上映,迪士尼单单从这个系列的票房上面,就捞到了接近2亿5000万美元的纯利润。 The box office is only «Caribbean Pirate» brings the profit part, before third screens, various peripheral copyrights and derivatives brought over 600 million US dollars net income for Disney, including the Gulf area that still sea Disneyland increases, is " Caribbean Pirate » follow-on derivation projects. 票房收入只是《加勒比海盗》带来利润的一部分,早在第三部上映前,各种周边版权和衍生品就为迪士尼带来了超过6亿美元的净收入,包括尚海迪士尼乐园增加的海湾区,都是《加勒比海盗》后续的衍生项目。 This series can create the big profits for Walt Disney every year, Disney naturally cannot stop there, the plan of tetralogy had been put on the agenda. 这个系列每年都能为华特迪士尼创造大笔的利润,迪士尼自然不会就此终结,第四部曲的计划已经被提上了日程。 However, Director Gore? Does Werbinsky act the leading role in Khaira with two? Knight and Orlando Bloom determined that cannot appear in the following movie, has the factor that they want to transform, there is a price of starting out is too high, by reason that Disney overrules. 不过,导演戈尔?维宾斯基与两位主演凯拉?奈特莉和奥兰多?布鲁姆都确定不会出现在接下来的影片中,其中既有他们想转型的因素,也有开出的价格太高,被迪士尼否决的原因。 At present full power Walt Disney detains is Jack? Captain Phailo, but Johnnie? Condition that Depp pledges similarly not poor, this negotiations will delay long time inevitably. 华特迪士尼目前全力挽留的就是杰克?斯派洛船长,但约翰尼?德普开出的条件同样不菲,这场谈判势必会拖延很长时间。 But Ryan does not worry, after the trilogy, several years later will screen fourth, without doubt is the wisest choice, otherwise continual bombing, is very likely to cause aesthetically weary. 但瑞恩不着急,三部曲之后,再过几年上映第四部,无疑是最明智的选择,否则连续的轰炸,极有可能导致审美疲劳。 Also, Jack? Can't Captain Phailo leave Johnnie now? Depp, Johnnie? Can Depp leave Jack? Phailo this role? 再说了,杰克?斯派洛船长现在离不开约翰尼?德普,那约翰尼?德普就能离开杰克?斯派洛这个角色？ Perhaps Johnnie? Depp thinks oneself had the strong rallying point, but there is a related memory of previous generation, is Ryan clear, leaves " Caribbean Pirate » series, the audience also does not buy Johnnie? Can't Depp's tent/account, except almost see " Alice's Adventures in Wonderland » supporting role of oneself appearance, Johnnie? Depp's other movies, radically are the losing money goods, several even had the huge loss. 或许约翰尼?德普认为自己具备了超强的号召力,但有前世的相关记忆,瑞恩非常清楚,离开《加勒比海盗》系列,观众同样不买约翰尼?德普的帐,除去几乎见不到本人面目的《爱丽丝梦游仙境》的配角,约翰尼?德普的其他影片,根本就是赔钱货,有几部甚至产生了巨额亏损。 Ryan will definitely not forget the high point of «Alice's Adventures in Wonderland» this previous generation transformation 3D movie, Disney film company had started the preliminary feasibility study. 瑞恩肯定不会忘了《爱丽丝梦游仙境》这部前世转制3d影片的最高峰,迪士尼影业已经开始了前期论证。 Naturally, if the movie formally starts to manufacture, definitely will not be the false 3D movie of previous generation. 当然,如果影片正式开始制作的话,肯定不会是前世的伪3d影片。 Speaking of 3D, although uses the movie of 3D technology manufacture to be very few truly, but many movies through late transformation technology, in the institute line release corresponding 3D edition, even if these false 3D and true 3D movies have the quality disparity, but quite many audience are also convinced. 说到3d,尽管真正使用3d技术制作的影片少之又少,但不少影片都会通过后期转制技术,在院线发行相应的3d版本,哪怕这些伪3d与真正的3d影片有质量差距,但相当多观众还算是买账。 Beginning new century, Ryan and imax Corporation of James Cameron holding developed the 3D filmmaking way that one of the promotion time-saving reduced effort to play the huge role, that directly transformed the 3D movie the ordinary 2D version movie, the dmr- digitization of imax Corporation makes a gramophone record pneumatic technology even can transform 70 millimeters imax3d form the ordinary 35 millimeters film, transformed a standard length movie the expense is about 6 million US dollars, and only took about 6 weeks. 新世纪初,瑞恩和詹姆斯?卡梅隆控股的imax公司研制推广的一种省时省力的3d电影制作方式发挥出了巨大的作用,那就是把普通的2d版电影直接转化成3d电影,imax公司的dmr-数字化重新灌录-技术甚至可以把普通35毫米胶片转换成70毫米的imax3d格式,转换一部标准长度影片的费用不过600万美元左右,并且只需要六周左右的时间。 This act significantly expanded the content origin of 3D movie, Hollywood can in one month „manufacture” a 3D movie, but the flaw is also very obvious, the 3D movie its stereoscopic effect of like this manufacturing is inferior compared with the 3D movie of special manufacture. 此举大大扩展了3d电影的内容来源,好莱坞可以在一个多月内“制作”出一部3d电影,不过缺陷也很明显,这样制作出的3d电影其立体效果比起专门制作的3d电影逊色不少。 The 3D movie that until first two years, in the market presents, mostly through this duplication technology transformation, this, still caused 3D and imax shadow hall even saw significant development, especially the number of North American 3D silver screen, beginning several hundred from century rapidly increased to more than 2400. 直到前两年,市场上出现的3d影片,大多都是通过这种转录技术转制而成,就算是这样,也使得3d和imax影厅得到了长足的发展,特别是北美3d银幕的数量,更是从世纪初的几百块迅速增加到了2400多块。 And, a movie that imax Corporation and Warner Bros. cooperate played the huge role. 其中,imax公司与华纳兄弟合作的一部影片发挥了巨大的作用。 2004 feeling grateful Christmas files, Warner Bros. animation big piece «Polar region Express» screened officially, this by «Forrest Gump» Director Robert? The movie that Sawayone Kiess films used massive imax3d technologies, its visual effect transfers the movie-making unable to compare absolutely, the movie altogether obtained about 60 million US dollars box office in the global more than 80 imax theaters, created the record of imax commercial showing, its North American box office has more than 30% to come from imax3d, even created the magnificent scene of being difficult to get a ticket, the charm of 3D movie can thus be inferred. 2004年的感恩圣诞档,华纳兄弟的动画大片《极地特快》正式上映,这部由《阿甘正传》导演罗伯特?泽米基斯拍摄的影片使用了大量的imax3d技术,其视觉效果转制片绝对无法比拟,影片在全球80多家imax影院总共取得了近6000万美元的票房,创造了imax商业放映的纪录,其北美票房收入有百分之三十多都来自于imax3d,甚至造成了一票难求的盛景,3d电影的魅力由此可见一斑。 «After Polar region Express», the North American institute line saw the new income point of growth completely, in nearly two years of North American recently added silver screen, having the majority is the 3D silver screen, about hundred imax institute lines. 《极地特快》之后,北美院线完全看到了新的收入增长点,近两年北美新增加的银幕中,有一多半都是3d银幕,其中还有近百家imax院线。 For these years, Ryan has not relaxed to the promotion of 3D and imax, only now North America, the number of 3D silver screen close to 3500, the quantity of imax shadow hall was close to 170. 这几年,瑞恩始终没有放松过对3d和imax的推广,如今单是北美,3d银幕的数量就接近了3500块,imax影厅的数量更是接近了170家。 Hollywood's makers and distributors, a need more exciting way attracts the audience, the institute line business also needs the new watching movies technology as the income point of growth, this benefit related several sides, in this aspect are to have the huge common interests. 好莱坞的制作商和发行商,需要更加刺激的方式吸引观众,院线商也需要新的观影技术作为收入增长点,这本就利益相关的几方,在这方面更是拥有巨大的共同利益。 At last year western US reading extensively exhibition, many film company and institute line agent was 3D and imax technology waves the flag and shouts, said that it was following the third movie technology after sound film and color motion picture **, simultaneously they estimated optimistically the digitized 3D movie is the future electricity film company mainstream. 早在去年的美国西部博览展会上,众多电影公司和院线经营商就为3d和imax技术摇旗呐喊,称其是继有声电影和彩色电影之后的第三次电影技术**,同时他们乐观的预计数字化的3d电影将是未来电影业的主流。 Similarly, how many big Director James Cameron, Steven Spielberg and Robert Hollywood? Sawayone Kiess and Michael Bay are the fans of digital 3D movie, the latter three become the forerunner of personally setting an example. 同样,好莱坞的几大导演詹姆斯?卡梅隆、史蒂芬?斯皮尔伯格、罗伯特?泽米基斯和迈克尔?贝都是数字3d电影的拥趸,后三者更是成为了身体力行的先行者。 «Caribbean pirates 3: World end» has wreaked havoc two weeks, breaks through 650 million US dollars in the movie world box office, the time that the rising momentum obviously slows down, is jointly invested by Disney film company and global film company, the production cost reaches as high as 150 million US dollars «Jurassic Park 3» lands various North American yard lines officially. 《加勒比海盗三:世界的尽头》一直肆虐了两周之久,在影片全球票房突破6亿5000万美元,增长势头明显放缓的时刻,由迪士尼影业和环球影业联合投资,制作成本高达1亿5000万美元的《侏罗纪公园三》正式登陆北美各大院线。 This is a true 3D movie, solely uses the fragment of imax3d camera photography, the total length was for 30 minutes, in present this age, this is the absolute vision kills greatly. 这是一部真真正正的3d电影,单单是使用imax3d摄像机拍摄的片段,总长度就达到了三十分钟,在如今这个年代,这是绝对的视觉大杀器。 The movie opens the picture in 3845 courtyard lines in North America, 3D silver screen and imax shadow hall the quantity respectively achieved 2750 and 158, the lifelike dinosaur, is opening the big mouth, angrily roars before the audience heartily. 影片于3845家院线在北美开画,其中3d银幕和imax影厅的的数量分别达到了2750块和158家,栩栩如生的恐龙,张着血盆大口,尽情在观众面前怒吼。 This weekend three days, are are completely three days of dinosaur, the imax shadow hall are difficult to get a ticket, even if back off watch the 3D edition, the movie ticket similarly is the high-demand goods. 这个周末的三天,是完完全全属于恐龙的三天,imax影厅一票难求,即使退而求其次的观看3d版本,电影票同样是紧俏商品。 Compares the irritability of 3D and imax, the performance of ordinary 2D edition can only say is ordinary, the first week booking rates of most 2D shadow halls do not even have over 30%. 相比3d和imax的火爆,普通2d版本的表现只能说非常一般,大多数2d影厅的首周上座率甚至没有超过百分之三十。 The «Jurassic Park 3» first week box offices have not let Disney film company and global film company are disappointed, three days attained 150.12 million US dollars North American box offices, but 3D and imax silver screen contributed about 65%! 《侏罗纪公园三》首周票房也没有让迪士尼影业和环球影业失望,三天拿到了1亿5012万美元的北美票房,而3d和imax银幕贡献出了其中的近百分之六十五！ Over the past several years, imax Corporation not only in North America, but also in global each main ticket warehouse market introduction imax3d shadow hall, the world is used in imax shadow hall probably more than 280 of commercial operation now, 90% joined to show in " Jurassic Park 3 » ranks. 过去几年,imax公司不仅仅在北美,还在全球各个主要票仓市场推广imax3d影厅,如今全球用于商业运营的imax影厅大概有280多家,其中百分之九十都加入到了放映《侏罗纪公园三》的行列中。 In addition, including North America, the world had over 4400 3D silver screens also to sign " Jurassic Park 3 » showing contract. 此外,包括北美在内,全球有超过4400块3d银幕也签订了《侏罗纪公园三》的放映合约。 Perhaps because of the region difference, regional situations is different, but on the whole, the price of ordinary 3D edition is two times of ordinary movie price, but imax generally is about three times. 或许因为地域差别,各地的情况有所不同,但大体上,普通3d版本的票价是普通影片票价的两倍,而imax一般是三倍左右。 Although now 3D and quantity few years of imax shadow hall later like that many, this age actually lacks the powerful 3D movie as the competitor similarly, " Jurassic Park 3 » plots somewhat are even frail, the structure is the same like all movies that recent years Spielberg produces, has stiff patternizing the flaw, but to overwhelming majority audience, that as if can jump out of the screen momentarily the dinosaur that they swallow, returned to the price on the value completely. 尽管现在3d和imax影厅的数量没有几年后那般多,这个年代却同样缺少强有力的3d影片作为竞争对手,《侏罗纪公园三》即便剧情有些单薄,结构如同近几年斯皮尔伯格制作的所有影片一样,存在着僵硬的模式化的缺陷,但对绝大部分观众来说,那似乎随时都能跳出屏幕将他们吞掉的恐龙,完全就值回票价了。 Similarly is seven days, depends upon in the robust performance on 3D and imax, «Jurassic Park 3» from the film market of global 93 countries and regions, harvested reached as high as 445.85 million US dollars box office, renovated " Caribbean pirates 3: The global box office that world end » just set the record is quickest the broken 400 million US dollars records. 同样是七天的时间,依靠在在3d和imax上的强劲表现,《侏罗纪公园三》从全球93个国家和地区的电影市场上面,收获了高达4亿4585万美元的票房,刷新了《加勒比海盗三:世界的尽头》刚刚创下的全球票房最快破4亿美元的记录。 And in three days, the movie world will screen ten days later synchronously, «Jurassic Park 3» world box office smoothly over 500 million US dollars, this similarly is in history the quickest global box office broken 500 million US dollars records. 而又过了三天,影片全球同步上映十天之后,《侏罗纪公园三》的全球票房顺利超过5亿美元,这同样是有史以来最快的全球票房破5亿美元的记录。 And, 3D and imax altogether contributed over 365 million US dollars, the visual effect of movie, even globally led to a huge discussion upsurge. r1152 其中,3d和imax总共贡献了超过3亿6500万美元,影片的视觉效果,甚至在全球范围内引发了一股巨大的讨论热潮。r1152
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