RIH :: Volume #8

#720: The Disney princess series of boy

LNMTL needs user funding to survive Read More

This is the third time that Taylor dubbed for Pixar's animation lengthy picture, unlike beforehand pulls the name to replace and dub the object casually is only some weight/quantity not heavy roles, now cooperation between she and Pixar Studio, is completely the power-and-power union, the role is leading lady Porsche 911 Sally in movie. < 这已经是泰勒第三次为皮克斯的动画长片配音了,与以前随便扯名字代替和配音对象只是些分量不重的角色不同,现在她与皮克斯工作室之间的合作,完全就是强强联合,角色更是影片中的女主角保时捷911莎莉。< Perhaps she does not make the words of singer, said that does not permit to become an outstanding voice actor. 或许她不做歌手的话,说不准能成为一个出色的配音演员。 Incessantly is «Automobile General mobilization», «Demon that at present the Disney animation section vigorously to build Sends Irony of fate», sent out the invitation to Taylor, wants to make her dub for long hair princess Le Pei, in this case, the song quality in piece had enough guarantee. 不止是《汽车总动员》,目前迪士尼动画部倾力打造的《魔发奇缘》,也向泰勒发出了邀请,想让她为长发公主乐佩配音,这样的话,片中的歌曲质量就有了足够的保证。 With «Brokeback Mountain» screening, the social situation in North America had the further change, the homosexuality no longer was the taboo of mainstream movie, Ryan also reminded Disney Animation Department gradually, can Anderson's fairy tale «Snow and ice Empress» makes some reorganizations, promoted a snow and ice type dance animation lengthy picture. 随着《断背山》的上映,北美的社会形势有了进一步的变化,同性恋渐渐不再是主流影片的禁忌,瑞恩也提醒了迪士尼动画部门,可以对安徒生的童话故事《冰雪皇后》做一些改编,推出一部冰雪类型的歌舞动画长片。 Naturally, this remains at the conception stage merely, the script, dance, cg and 3D technology requires the time. 当然,这仅仅停留在构想阶段,剧本、歌舞、cg和3d技术都需要时间。 If lacked 3D this to kill greatly, previous generation that animation lengthy picture, was impossible to make the so magnificent progress, after all only by narrative, that movie even in the Disney animated film, still were just the average on level. 如果缺少了3d这个大杀器,前世那部动画长片,也不可能取得如此辉煌的成绩,毕竟只论故事性的话,那部影片即便是在迪士尼动画电影中,也只不过是中流偏上的水准而已。 In the June's before second arrives in the weekend, «Automobile General mobilization» the Chandler hall in Los Angeles Musical Center was held preview ceremony, but incarnation full-time employment milk father's Ryan has not attended temporarily, the opportunity of but while Sandy sleeping soundly, found the time to accompany Nicole and Lily looked in the private theater. 六月份第二个周末到来之前,《汽车总动员》在洛杉矶音乐中心的钱德勒大厅举行了首映式,不过暂时化身全职奶爸的瑞恩并没有出席,只是趁着桑迪熟睡的机会,抽时间陪妮可和莉莉在私人影院里又看了一遍。 Kate Beckinsale photographed «Night Legend 2» with her Director husband, once again delivered to the godmother Lily. 凯特?贝金赛尔与她的导演老公去拍摄《黑夜传说二》了,又一次将莉莉送到了教母这边。 Just like the past, this was not a work that coaxed the child, although was the cg animation lengthy picture, actually received Pixar Studio ‚the entire ages movie’ idea. 如同过去一样,这不是一部哄小孩的作品,虽然是cg动画长片,却秉承了皮克斯工作室‘全年龄段影片’的理念。 Similarly, was similar to past Hooker cowboy and Buss light year and Nimmo and other leads, on the role in piece has the bright flaw. 同样,与过去的胡克牛仔、巴斯光年和尼莫等主角相似,片中的角色身上都带着鲜明的缺陷。 Person who without the shortcoming does not exist, person who has the shortcoming is not necessarily unlovable. 没有缺点的人是不存在的,有缺点的人未必不可爱。 Proud and confused, cooperation and human nature, affected, return and love. And the complete result of belt/bring flaw, it may be said that is the typical Pixar style role and plot. 自傲、迷茫、互助、人性、感动、回归、爱情。以及带缺陷的圆满结局,可谓是典型的皮克斯式的角色和情节。 To a certain extent, «Automobile General mobilization» is a mix road piece also brings the silk nostalgia type encouraging piece, lead lightning McQueen in stretching across the process of Highway 66, harvested concern of one group of automobile friends and realized the value. 从一定程度上来说,《汽车总动员》是一部混合公路片又带着丝怀旧类型的励志片,主角闪电麦昆在横跨66号公路的过程中,收获了一群汽车朋友的关爱并实现了自我价值。 This movie does not forget to publicize the energetic special characteristics of US road movie while encouraging, namely the infinite of free choice and innermost feelings area, Highway 66 in piece was in 1926 constructs, was honored as the US „mother of road”, from Chicago to southern California about 1400 miles in length, crossed mid-west US center. It may be said that is the material symbol of US innovative spirit. 这部影片在励志的同时不忘宣扬美国公路电影的精神特质,即自由的选择和内心疆域的无限,片中的66号公路是1926年修建的,被誉为美国“公路之母”,从芝加哥到南加利福尼亚全长近1400英里,横穿美国的中西部腹地。可谓是美国开拓精神的物质象征。 The allocation compact car body language and ideological character of personification, the most classical setting crosses not „explodes tooth” trailer, „beetle version” small winged insect, as well as is a guest performer „fool who” arrives tractor, „monster” combine, many audience purity of may be awakened quietly, follow the plot to immerse in the joy, anger, sorrow, and happiness. 拟人化的赋予小汽车肢体语言和思想性格,最经典的设定莫过“爆牙”拖车、“甲壳虫版”小飞虫,以及客串登场的“呆瓜”拖拉机、“怪兽”康拜因,很多观众久违的纯真或许会被悄然唤醒,伴随剧情沉浸在喜怒哀乐之中。 Especially by „imprisonment” lightning McQueen who the outside world with small town isolates, accepts the baptism of favor changes in temperature and fickleness of human relationships that has no time to experience, the friendship can for selfish spreading the color ; The equality lets discriminate against the old, weak, sick, and disabled pales by comparison arrogant ; The love made the head that the utilitarianism occupied discover „original life to be able more beautiful”. 特别是被“监禁”在与外界隔绝的小镇的闪电麦昆,接受着原本无暇体验的人情冷暖、世态炎凉的洗礼,友谊能为自私自利涂上颜色;平等让歧视老弱病残的傲慢相形见绌;爱情则令功利主义占据的脑袋发现“原来生活可以更美的”。 When he was hauled back the real world again, perhaps understood „putting down” truly happiness. 当他再次被拖回现实世界时,或许才真正理解了“放下”的幸福。 Although in Pixar Studio this movie utilized ‚ray tracing’ and other new technologies, the story that mentioned was also splendid. But gives the devil his due, in animation lengthy picture that «Automobile General mobilization» in Pixar has promoted, the quality can only calculate most mediocre one. 虽然皮克斯工作室这部影片中运用了‘光线追踪’等数项新技术,讲出的故事也算出色。但平心而论,《汽车总动员》在皮克斯已经推出的动画长片中,品质只能算最为平庸的一部。 Reputation of movie in audience not, is not bad. The first Wednesday day booking rate is not very high, North American box office also only then 61 million US dollars, even second fell about 34 million US dollars in the weekend, although the movie only used ten days of time to take 119 million US dollars. But compares two animation lengthy pictures, " Automobile General mobilization » box office presented the obvious landslide. 影片在观众中的口碑不算好,也不算差。首周三天的上座率并不算特别高,北美票房也只有6100万美元,甚至第二个周末就滑落到了3400万美元左右,尽管影片只用十天时间就拿下了1亿1900万美元。但相比过去两部动画长片,《汽车总动员》的票房出现了明显的滑坡。 However, regardless of Ryan or Disney. Not too many worry. 然而,无论瑞恩还是迪士尼。都没有太多的担忧。 Because of compared with the box office of movie, the sale of peripheral product can only with exceptionally describe irritably. 因为比起影片的票房,周边产品的销售只能用异常火爆来形容。 Before the movie screens, under strong impulse of Ryan, various «Automobile General mobilization» derivatives, has around the world spread the goods, averagely what is contrary to the movie echo, the derivative was welcomed by young people especially these boys, only used ten days of time, was lightning McQueen and other role the car(riage) molds and toys globally sold over 40 million US dollars sales volume merely. 早在影片上映之前,在瑞恩的强力推动下,《汽车总动员》的各种衍生品,已经在全世界范围内铺货,与影片反响平平相反的是,衍生品受到了青少年特别是那些男孩的欢迎,只用了十天时间,仅仅是闪电麦昆等角色的车模和玩具就在全球范围内卖出了超过4000万美元的销量。 All with the related peripheral product, sales volume adding together had been close to 100 million US dollars. 所有与之相关的周边产品,销售额相加已经接近了一亿美元。 In the past, even if the derivative sale went far beyond the animated film of box office, its derivation value was still closely linked with the box office of movie, the derivation value of «Automobile General mobilization» demonstrating, simply was the exceptional case in exceptional case. 以往,即便是衍生品销售远远超过票房的动画电影,其衍生价值也与影片的票房息息相关,《汽车总动员》所展现出的衍生价值,简直就是特例中的特例。 This makes many investigation forecast company unable to understand, only then Ryan is clear, this is starts merely. 这让很多调查预测公司都看不懂,只有瑞恩才明白,这仅仅是开始而已。 The previous generation, «Automobile General mobilization» leaves behind one of the impression most profound movies to him, this movie has actually not how splendidly attractive, but last year when being trained, listened to say from the high-level operations personnel, by the end of 2013 time, even if not calculate the global box office, " Automobile General mobilization » series still brought 5 billion US dollars gross income for Disney and Pixar. 前世,《汽车总动员》就是给他留下印象最深刻的电影之一,这倒不是影片有多么精彩好看,而是最后一年在接受培训时,曾经听来自高层的运营人员讲过,到2013年底的时候,即使不计算全球票房,《汽车总动员》系列也为迪士尼和皮克斯带来了50亿美元的总收入。 This echo and box office average movie, are actually in Pixar Studio all works, creation most expensive. 这部反响和票房都平平的影片,却是皮克斯工作室所有作品中,创造价值最高的一部。 Therefore, Walt Disney Group in 2012, even decided that in the California Disney risky paradise, opens a «Automobile General mobilization» special area specially, this is it including " Toy Story » movie, treatment that cannot enjoy. 为此,华特迪士尼集团在2012年时,甚至决定在加州迪士尼冒险乐园中,专门开辟一个《汽车总动员》专区,这是其包括《玩具总动员》在内的影片,都享受不到的待遇。 In at the end of June, «Automobile General mobilization» when North America screens full 20 days, global box office just over 200 million US dollars, but the sale of derivative had almost reached this digit, compares in must the box office that is divided into with the institute line side and overseas distributor, including the car(riage) mold of toy and profit of derivative creation, has surpassed box office. 等到六月底,《汽车总动员》在北美上映满二十天的时候,全球票房不过刚刚超过2亿美元,而衍生品的销售已经接近了这个数字,相比于要跟院线方和海外发行商分成的票房,包括玩具和车模等在内的衍生品创造的利润,早就超过了票房方面。 This can be in the Hollywood history a very unusual movie, the sale of echo and derivative of movie is not proportional completely. 这可以算是好莱坞历史上非常奇特的一部电影了,影片的反响与衍生品的销售完全不成正比。 This kind of phenomenon will also only happen on Walt Disney, Disney that also only then builds up by the animation, can display the limit a derivation value of animated film. 此类现象也只会发生在华特迪士尼身上,也只有以动画起家的迪士尼公司,才能将一部动画电影的衍生价值发挥到极限。 With the lapse of time, the sale of derivative shifts gradually lightly, but the digit was still objective, that large amount of peripheral income is not in the short-term can create, similarly needs the accumulation of time. 随着时间的推移,衍生品的销售渐渐转向平淡,但数字仍旧客观,那巨额的周边收入也不是短期内就能创造出来的,同样需要时间的积累。 Naturally, had considerable many female consumers unlike the past, «Automobile General mobilization» consumer overwhelming majorities were the male, this point within the anticipation of Ryan and Disney, product or marketing strategy, was partial in the male completely. 当然,与以往有相当多女性消费者不同,《汽车总动员》的消费者绝大多数都是男性,这一点早在瑞恩和迪士尼的预期之内,无论是产品还是营销策略,也都完全偏向于男性。 Even, «Wall Street Journal» published a review article in the front page specially, thinks that " Automobile General mobilization » related merchandise has become Ryan and Disney in view of „Disney princess series that” the boy researches and develops. 甚至,《华尔街日报》在头版上专门发表了一篇评论文章,认为《汽车总动员》的相关商品已经成了瑞恩和迪士尼针对男孩子研发的“迪士尼公主系列”。 Said that also has certain truth, besides the product under line, Disney and a Pixar's team, since July, starts to arrange the derivation plays of movie, after all by its development trend, the profit that can anticipate is extremely really astonishing. 这么说也有一定的道理,除了线下的产品外,迪士尼和皮克斯的一个团队,在进入七月份的时候,就开始筹备影片的衍生剧目,毕竟以它的发展趋势,可以预期的利润实在太过惊人了。 What movie creation is a world that is the automobile, first demonstrated this mysterious automobile world „tip of the iceberg”, too many content waiting excavation, in the automobile world can have too many stories, these stories can with «Automobile General mobilization» close connected. 影片创造的是一个属于汽车的世界,第一部只是展示了这个神奇的汽车世界的“冰山一角”,还有太多内容等待发掘,汽车世界里可以发生太多故事,这些故事都会与《汽车总动员》紧密相连。 In addition, as most popular the toy besides lightning McQueen, Pixar Studio will produce an independent short film series for the trailer thread chaser, like " Transformers » animated cartoon in Transformers, is the peripheral market that the animation short film aims. 除此之外,作为除了闪电麦昆外最受欢迎的玩具,皮克斯工作室会为拖车板牙制作一个独立的短片系列,如同《变形金刚》动画片之于变形金刚,动画短片针对的就是周边市场。 Logical, «Automobile General mobilization 2» entered the program naturally. 顺理成章,《汽车总动员二》自然而然进入了日程。 Considering that «Automobile General mobilization 2» wants to screen also needs several years waiting, the situation that the peripheral sales start to slow down, Ryan decided that makes Pixar Studio build «»- in " Automobile General mobilization » television serial animated cartoon that Disney Child Channel Broadcasts, the preliminary plan has the four seasons, will pass through these four years time of waiting «Automobile General mobilization 2» screening. 而考虑到《汽车总动员二》想要上映还需要数年的等待,周边产品销售开始放缓的情况,瑞恩决定让皮克斯工作室打造《》-一个在迪士尼儿童频道播出的《汽车总动员》电视系列动画片,初步计划有四季,将贯穿等待《汽车总动员二》上映的这四年时间。 In these short films will definitely present some new roles, expands „automobile general mobilization” „car(riage) lineup”, Ryan «» becomes one school alone, established the processing related work „automobile general mobilization” work room , to promote the peripheral sales specially. 这些短片里肯定会出现一些新的角色,扩大“汽车总动员”的“车阵容”,瑞恩更是将《》独成一派,建立了处理相关工作的“汽车总动员”工作室,专门推动周边产品销售。 So long as can see to get the high profit the possibility, huge business group like Walt Disney, like the billowing mighty current, will have ground all barriers, to realize maximum benefit. 只要能看到获得高额利润的可能,像华特迪士尼这样庞大的商业集团,就会像滚滚洪流一样,碾过所有的障碍,以实现利益最大化。 Besides the regular commercial action, the propaganda hypes essentially. 除了正规的商业手段外,宣传炒作必不可少。 In early July, a Walt Disney paper petition considered the court work room in small town Valencia, sued the opposite party to register " Automobile General mobilization » related domain name maliciously, and other images of rows of roles created the commercial propaganda in network above contrary use lightning McQueen. 就在七月初,华特迪士尼一纸诉状将一个位于小城瓦伦西亚的工作室告上了法庭,起诉对方恶意注册《汽车总动员》的相关域名,并且在网络上面违规使用闪电麦昆等一些列角色的形象做商业宣传。 The «Automobile General mobilization» fiery peripheral sale is not secret, originally was paid attention by many media, the emergence of this lawsuit, provided the excellent hype to breathe out the head for the big tabloid and Internet, but only the three talents of Disney topmost level know, this was Disney propagandizes the cheap trick. 《汽车总动员》火热的周边销售并不是什么秘密,本来就被很多媒体关注,这场诉讼案的出现,为大小报和网络媒体提供了极好的炒作嘘头,但只有迪士尼最高层的三个人才知道,这不过就是迪士尼宣传中的小把戏而已。 However, when the Pixar Studio natural brilliance, the animation departments of other Hollywood companies, aimed at Pixar Studio the target of undermining a wall once again, especially some staff of contract expire.( To be continued..) 然而,就在皮克斯工作室又一次大方光彩的时候,好莱坞其他公司的动画部门,纷纷把挖墙脚的目标对准了皮克斯工作室,特别是一些合同到期的员工。(未完待续。。)
To display comments and comment, click at the button