Returns toshortly afterLos Angeles, Ryanwent toJenkinsfilm company, byKidmanwork roomproductandZach? «Sparta300Warrior» that Schneiderdirects, in the bigconference roomhere, heldextremelycrudepreviewmeeting, has not invitedwhatmovie criticto participate, except some representatives in institutelineoutside, appearsheremostlyisDisney'saffiliatedmedia.
回到洛杉矶不久,瑞恩就去了詹金斯影业,由基德曼工作室出品、扎克?施耐德执导的《斯巴达三百勇士》,就在这里的大会议室中,举行了极其简陋的试片会,其中并没有邀请什么影评人参加,除去一些院线方面的代表外,出现在这里的大多是迪士尼旗下的媒体。
The moviecompletedalllatework, joins the picture of cgspecial effect on have the visual impactstrength, thisabsolutelyis not the epicwarpiecein the traditional sense, in some sense, is more likelengthyMV that the vigorous and healthymen of 300wearredunderpantsplay.
影片完成了所有的后期工作,加入cg特效的画面极具视觉冲击力,这绝对不是传统意义上的史诗战争片,从某种意义上来说,更像是三百个穿着红裤头的健壮男人出演的长篇mv。However, the traditionalepicpiecelets the institutelinesideworrynow.
不过,传统的史诗片现在才让院线方担心。Experienced in 2004and in 2005twonearlycrazyepicpieceyears, «King Arthur»«Alexander the Great»«Kingdom of Heaven»and other failure of a series ofbigmanufacture, almostadvanced the piratethemethistype the difficult position on Hollywoodfacing, is not only the producer and issuer, institutelinealsoworriedtothistheme.
经历了2004年和2005年两个近乎疯狂的史诗片年度,《亚瑟王》《亚历山大大帝》《天国王朝》等一系列大制作的失败,几乎将这个类型推到了海盗题材在好莱坞面临的困境上面,不单是制片方和发行方,就连院线方面对这个题材也有所顾虑。Does not experienceseveralyears of cushion, thissituationwill not have the distinctimprovement.
不经历几年的缓冲,这种情况不会得到明显的改善。Is goodbecause of the bloodandfreespirits that the strongmusclesandwindsfly, causes«Sparta300Warrior»seeminglyhas the selling point, but after previewmeeting, someinstitutelinesare worried, has not reached the agreementwithissuerJenkinsfilm company.
好在健硕的肌肉、飙飞的鲜血和其中的自由精神,使得《斯巴达三百勇士》看起来颇具卖点,但是试片会后,还是有些院线心存顾虑,并没有与发行方詹金斯影业达成协议。As the matter stands, RyanestimatedfirstZhouYuanxian who movieat most is also 3000over, regarding the recent years the commercialmanufacture that is distributedbyDisney, can only begeneral.
这样一来,瑞恩预计影片的首周院线顶多也就是三千家出头,对于近几年由迪士尼方面发行的商业制作来说,只能算是一般。But the epicpieceis facing the hugedifficult position, thissituation is also very normal.
但史诗片正面临巨大的困境,这种情况也很正常。
The quality of moviehas the guarantees, propagandareleasealsohasJenkinsfilm companyto operate the skilledteamsto be responsible, Ryanmake the phone calls that madeherfeel relievedtoNicole, «Sparta300Warrior»placedtemporarilyone side.
影片的质量有保证,宣传发行方面又有詹金斯影业操作熟练的团队负责,瑞恩只是给妮可打了一个让她放心的电话,就将《斯巴达三百勇士》暂时放在了一边。So long aspropagandizesrelease the toomajorproblems, the probabilities that the moviesmake moneyare much moredo business at a loss.
只要宣传发行方面不出太大的问题,影片赚钱的几率远远大于赔本。After the moviesscreen, canbe attackedis violentandbloody, in the face ofenoughcommercial interest. Theseare not the issues.
至于影片上映后,会不会被抨击过于暴力和血腥,在足够的商业利益面前。这些根本就不是问题。Except that«Sparta300Warrior»outside, Walt Disneymoreresourceswill investin the movie that affiliatedcompanyproduced, is getting more and more nearfrom the summerfiles, «Iron Man»will soon attackblockbuster, afterRyanandScarlett Johanssonphotograph the painted eggshell, two peopleinevitabletookto make much ado about nothingbysurprisedfilm company.
除去《斯巴达三百勇士》外,华特迪士尼将更多的资源投入到了旗下公司制作的电影中,距离暑期档越来越近,《钢铁侠》即将重磅来袭,在瑞恩和斯嘉丽?约翰逊拍摄完彩蛋后,两人不可避免的被惊奇影业拿出来大做文章。Stan Leein an interview, told the reporter, „in the universesetting of surprisedmovieversion, blackwidowNatasha? NormanKnoffandAmericanChiefSteve? Relations between Rogers, will haveto be differentfrom the development of cartoon. TheseinRyanandMissJohnsonarein the painted eggshells that «Iron Man»photograph, will havepreliminarydevelopment.”斯坦?李在接受采访时,就对记者透露,“在惊奇电影版的宇宙设定中,黑寡妇娜塔莎?诺曼诺夫和美国队长史蒂夫?罗杰斯之间的关系,会有不同于漫画的发展。这些在瑞恩和约翰逊小姐为《钢铁侠》拍摄的彩蛋中,会有初步的展现。”„Ilikethisrole, likes the interaction between blackwidowsandAmericanteams leader.”Scarletwhenaccepting the interview of Disneyonlinechannel, said that „During World War II, Steve? Did RogerssaveNatasha? NormanKnoff, whentheymeetagain, has crossedwas close for 70years, thisisonetypeseparates the feeling of the world suddenly. Thisfeelingwill form the huge impact on the characterinnermost feelings, the ally who whentheseoncefought side-by-sideafter the senilitydied, the person who twoaccepted the human experiment, actuallymeets by chancein the society of modernization. Alsoonly thenthey, canunderstandeach othersentiments.”
“我非常喜欢这个角色,也喜欢黑寡妇和美国队长之间的互动。”斯嘉丽在接受迪士尼在线频道的采访时,如此说道,“二战时,史蒂夫?罗杰斯救了娜塔莎?诺曼诺夫,等他们再一次相见时,已经过了接近七十年,这是一种恍然隔世的感觉。这种感觉会对人物内心形成巨大的冲击,当那些曾经并肩作战的战友因为衰老而死亡后,两个接受了人体试验的人,却在现代化的社会相逢。也只有他们,才能体会到彼此的心情。”When the reporteraskedin the movieuniverse the blackwidowandIron Manrelations, obtainsScarlet who Marvel Comicshas incitedto acknowledgenaturally, „Natasha? NormanKnoffandTony? Stackwill have happening together. Becausetheywill form a team, on an Earthmost powerfulfightcombination- Avengers!”
当记者问到影片宇宙中黑寡妇和钢铁侠的关系时,早就得到了惊奇漫画授意的斯嘉丽大方的承认,“娜塔莎?诺曼诺夫和托尼?史塔克会产生交集。因为他们将会组成一个团队,一个地球上最强大的战斗组合-复仇者联盟!”Although the media and seniormovie fansguessed correctlylofty aspirations and high ideals in surprisedaspect, but this is the first time that somepeopleacknowledgedin public. «Avengers»alreadyduringMarvel ComicsandWalt Disney'splan.
虽然媒体和资深影迷都猜到了惊奇方面的雄心壮志,但这是第一次有人在公开场合承认。《复仇者联盟》已经在惊奇漫画和华特迪士尼的策划之中了。Tony? Stackdefinitelyisone, after Scarlet'sinterview, «Iron Man»triggeredmanyattentionimmediately.
托尼?史塔克肯定是其中的一员,斯嘉丽的采访之后,《钢铁侠》立即引发了更多的关注。In addition, landed the abctelevision stationbysurprisedfilm companymanufacture«AgentCarter» in mid April, thisminiplaymainlytold that is changedby? Peggy who Atwellplays? Is CarterlosingSteve? Job and life after Rogers, Tony? Stack's father Howard? Stackholds the importantactor's pay.
除此之外,由惊奇影业制作的《特工卡特》也在四月中旬登陆了abc电视台,这部迷你剧主要讲述改由海莉?阿特维尔饰演的佩吉?卡特在失去史蒂夫?罗杰斯后的工作生活,其中托尼?史塔克的父亲霍华德?史塔克占有重要戏份。Thisanthologyisoriginto the movieuniverse and supplement of aegisbureau, Walt Disneyplacesthistimeto promote, naturallyisthinks that the miniplay and surprisedsuperheroicmovieform the positive interaction, from the viewing ratio and echo of first broadcastcollection, the effectis quite good, Peggy who althoughmanypeopleare fondly remembering the Nicoleversion? Carter, letsoneclearly, when the redtwoOscarmovie queensplay the miniplay, thatis the basicallyimpossiblematter.
这部剧集是对电影宇宙和神盾局来历的补充,华特迪士尼放在这个时间段推出,自然是想迷你剧与惊奇超级英雄电影形成良性互动,从首播集的收视率以及反响来看,效果相当不错,虽然很多人都在怀念妮可版的佩吉?卡特,却也明白让一个当红的两届奥斯卡影后出演迷你剧,那是基本不可能的事情。AlthoughinanthologyTony? Stackhad not been born, but the arkreactorand other series ofblackscience and technology, have the embryonic form.
剧集中虽然托尼?史塔克还没有出生,但方舟反应炉等一系列黑科技,已经具备了雏形。Naturally, smallRobert? Tonyattendedsurprisedfilm companyspeciallyis the press conference that «AgentCarter»held, as«Iron Man»acting the leading role, accepted the group interviews of manymedia.
当然,小罗伯特?唐尼特意出席了惊奇影业为《特工卡特》举行的新闻发布会,作为《钢铁侠》的主演,接受了众多媒体的联合采访。„In the cartoonworld, " Iron Man » series, «xFightsPolice»with«Spider-Man»and«AmericanTeam leader»shares the honor.”SmallRobert? With emphasisTonysaidnaturallywas«Iron Man», „thiscartoonreddozensyears, and has been caredby the reader. Becauseheis not the biologicalvariant, orwas nippedbywhatinsect. Heis only a ordinary person, utilizesownIM a steelarmor, a humangreatestinvention.”
“漫画世界中,《钢铁侠》系列跟《蜘蛛侠》、《x战警》及《美国队长》齐名。”小罗伯特?唐尼重点讲的自然是《钢铁侠》,“这部漫画已经红了好几十年,而且一直受到读者的关心。因为他不是生物变种,或是被什么昆虫咬到。他只是一个平凡人,运用自己的智能制造出一件钢铁衣,一个人类最伟大的发明。”Heis also far from the position that nowarrives atHollywoodmovie stars, understands that thisseriesregardingownimportance, „Ithink that ‚Iron Man’is very interestingrole;«Spider-Man»and«xFightsPolice», has succeededsurprisedlybuilds the supernatural powerhero, the reason that butthisstoryis very suitableto reorganizeis, ittouches the social concern, world that as well aswesurvive. Thisstoryabout the redemption, the ordinary person who cantransform the hero, buthemustmeet with be ableto performunfortunately.”
他现在还远没有到达好莱坞一线影星的位置,明白这个系列对于自己的重要,“我认为‘钢铁侠’是十分有趣的角色;《蜘蛛侠》及《x战警》中,惊奇已经成功的打造出神力英雄,但这个故事很适合改编的原因是,它触及社会问题,以及我们生存的世界。这个故事关于救赎,还有可以转变成英雄的平凡人,而他必须遭逢到不幸才能发挥力量。”Exactly said that Tony? Stackthisrole, withsmallRobert? The experience of Tony, hasmanythings in common, under the public relations of Disney, on the mediacansee‚smallRoberteverywhere? TonyforIron Manlives’and so on news.
确切的说,托尼?史塔克这个角色,与小罗伯特?唐尼本身的经历,有着许多共通之处,在迪士尼的公关下,媒体上到处可以见到‘小罗伯特?唐尼就是为钢铁侠而生’之类的新闻。In brief, all theseenhanced the audienceto " Iron Man » anticipation.
总之,这一切都提高了观众对《钢铁侠》的期待。Besides«Iron Man»outside, Disneyalsoaboveinvested the hugefinancial resource and manpowerin«AutomobileGeneral mobilization», animationlengthy picture that Pixar Studioproduces, is always the guarantee of profit, the profit that especially the derivativehas, makesHollywoodanyfilm companyCorporationbe jealoussufficiently.
除了《钢铁侠》外,迪士尼还在《汽车总动员》上面投入了巨大的财力和人力,皮克斯工作室出产的动画长片,一向是盈利的保证,特别是衍生品产生的利润,足以让好莱坞任何一家影业公司眼红。
In «SeeksNimmo»screens, Pixar Studioin the movieis«AutomobileGeneral mobilization»has had the advertisement, starting fromAugust of last year, the seriespropagandaplan of movieformallystarted.
早在《寻找尼莫》上映时,皮克斯工作室就在影片中为《汽车总动员》打过广告,从去年八月份开始,影片的系列宣传计划就正式启动了。Disney‚private’onmakes the 3Dheavy blowsat the cggrand meeting, «AutomobileGeneral mobilization»will promoteover the next several years«that Attends toMouseKing»«RobotTileStrength» and «FlyingRoomGlobalRecording»fouranimationbigpiecesannouncementversioncollectivesin advancepresents, making many audiencebe all eagerness to see itloudly, shoutssatisfies a craving.
迪士尼在cg盛会‘私’上打出3d重拳,未来几年将推出的《汽车总动员》《料理鼠王》《机器人瓦力》和《飞屋环球记》四部动画大片的先行预告版集体亮相,让众多观众先睹为快、大呼过瘾。Butmostwas paid attention, whenis«AutomobileGeneral mobilization» that thissummerfilesare shown to the public.
而其中最被关注的,当属这个暑期档公映的《汽车总动员》。In the propaganda, Disneyalsohypesthisvigorouslyisutilization„ray tracing” the firstanimationwork of technology, thistechnologycanhelp the automobileroleas well astheirenvironmentis truer.
宣传中,迪士尼方面还大力炒作这是运用“光线追踪”技术的第一部动画作品,这种技术可以帮助汽车角色本身以及他们所处的大环境更加真实可信。
Since " Toy Story » seriesis published, Pixar Studiohas been dominating the leading positions of animated film, now, Pixar Studioproducedhas been„high-qualityanimated film”synonym.
自从《玩具总动员》系列问世之后,皮克斯工作室就一直把持着动画电影的领导地位,如今,皮克斯工作室出品早已是“优质动画电影”的代名词。In order topropagandize«AutomobileGeneral mobilization», Walt DisneyandYahoo !and other manypartners, the experiencePixar Studiotake the hypeagain, eveninfluenceday after dayinhugeyutubewebsitehome page, but alsohung uponespecially the video of Pixar Studiomanufacturing.
为了宣传《汽车总动员》,华特迪士尼与雅虎等众多的合作方,再次将皮克斯工作室的经历拿出来炒作,甚至影响力日渐庞大的yutube网站首页上,还挂上了一个专门为皮克斯工作室制作的视频。Thisvideomixesto cut the classical animated movie that passingPixar Studioproducesin the same place, withby the voice of Hookercowboy- naturallyisTom? Hanks- toldPixar'smerit and characteristicsyou.
这个视频将过往皮克斯工作室出产的经典动画片混剪在一起,配以胡克牛仔的声音-当然是汤姆?汉克斯-向所有人介绍皮克斯的优点和特性。„Guaranteed that eachrecent workmakes the technicalbreakthrough, isPixarpersonnelpursues the perfectperformance, however, beyond the exquisitepictureexpressive force, touches the will of the peopletruly, issplendidmovingstories.”
“保证每部新作都有技术上的突破,是皮克斯人员追求完美的表现,然而,在精湛的画面表现力之外,真正打动人心的,还是一个个精彩动人的故事。”„Story that althoughPixaranimated filmtold, was the realitynottoocoherentworld, in whichroleis impossibleto appear, inwelived, theyevenwere nothuman, but the audience can actually findownshadow, saw the humanlovablegeneral character, as well asbadshortcoming.”
“尽管皮克斯动画电影所讲述的故事,是一个个和现实不太相干的世界,其中的角色也不可能出现在我们生活中,它们很多甚至不是人类,可是观众却可以从中找到自己的影子,看到人类可爱的共性,以及糟糕的缺点。”„The merit of Pixar Studiomostflashalsolies intheytold that the charm of story, why will wewhenlooking atPixaranimationin the heartbe loving? Iswhatmakesus be so infatuated withPixar'sanimationrole? Alsoiswhatstimulatedourtear glandssuddenly? Howalllie inPixar'sworklecture of story, howto tell the story......”
“皮克斯工作室最闪光的优点还在于他们讲述故事的魔力,为什么我们会在看皮克斯动画时心中充满爱意?是什么让我们如此迷恋皮克斯的动画角色?又是什么突然刺激了我们的泪腺?一切都在于皮克斯的作品如何讲故事,怎么讲故事……”Withincluding " AutomobileGeneral mobilization » principal role, oncegave the audienceto leave behind the profound impressionon the bigsilver screen the animationrole, withTom? Hanks'sillustrationvoice, passed to front of many network userstogether.
伴随着包括《汽车总动员》主要角色在内,一个个曾经在大银幕上给观众留下深刻印记的动画角色,与汤姆?汉克斯的解说声音,一起传到了众多的网络用户面前。Insupplyingto be bigger than the film market that needs, the importance of propagandais not under the quality of moviecompletely, RyanandDisney Group, will not neglect the function of propagandabecause of the passingsuccess, thisis a quick rhythmtime, is the time of being the eyeball economy, similarly is also a fickletime.
在供大于需的电影市场,宣传的重要性完全不在影片的质量之下,瑞恩和迪士尼集团,并不会因为过往的成功而忽视宣传的作用,这是一个快节奏的时代,是一个属于眼球经济的时代,同样也是一个善变的时代。AsWalt Disney'screative director, the Ryanbiggestwork, pays attention to the work that Disneysubordinateeachcompany and departmentlaunchwithout doubt, presentWalt Disney Group, infilm and televisionindustry, has walkedinmostfront row of Hollywood, moreoverwith the lapse of time, the advantageis getting more and more distinct.
作为华特迪士尼的创意总监,瑞恩最大的工作,无疑就是关注迪士尼下属各个公司和部门推出的作品,如今的华特迪士尼集团,在影视产业方面,已经走在了好莱坞的最前列,而且随着时间的推移,优势越来越明显。
The profit that the film and televisionindustrycreatesis limited, actually under canget online the operationfor the entiregroupline, provides the high-qualitycontent, when the channel of Disneyin the expansion, the outstandingcontentwill have the hugemarketsuctionwithout doubt.( Pleasesearch the floatingastronomyto be continued, the novelis betterto renewis quicker!
影视产业本身创造的利润有限,却能为整个集团线上线下的经营,提供优质的内容,当迪士尼的渠道在扩张时,优秀的内容无疑会产生巨大的市场吸力。(未完待续请搜索飄天文學,小说更好更新更快!
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