RIH :: Volume #8

#703: Eternal benefit

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This is the second time that Ryan visited as Disney board of directors chairman. Country, what although this time comes is the capital, rather than south still sea, visited twice actually was only separated for a year, such frequency in several big business groups in North America, was quite high.--- 23 wx- 算起来,这是瑞恩第二次以迪士尼董事局主席的身份造访中.国,尽管这次来的是首都,而不是南边的尚海,两次访问却只间隔了一年时间,这样的频率在北美的几大商业集团之中,算是比较高的了。---23wx- With the development of time . The country showed as the potential of the world 's first market with nothing left, in the past few years, North America for example excellent, general and other high-level personnel of business group, similarly frequently appeared in this state. 随着时间的发展,中.国作为世界第一市场的潜力展现无遗,近几年来,北美的例如高盛、通用等商业集团的高层人员,同样频繁出现在这个国度。 Ryan and Walt Disney Group, have the vital interests here. 瑞恩和华特迪士尼集团,在这边有着重大利益。 Even last year, Walt Disney's Far East Branch Headquarters and Greater China region Headquarters, all moved still sea from Hong Kong. 甚至在去年的时候,华特迪士尼的远东分公司总部和大中华区总部,就全部从香港迁到了尚海。 What kind of potential this market has, Ryan is very clear, attaches great importance to not being overrated again. 这个市场有着怎样的潜力,瑞恩无比清楚,再重视都不为过。 So long as there is an enough benefit, let alone one year ran a time, was one month runs one time, he will not mind with the tops of Disney. 只要有足够的利益,别说一年跑来一次了,就是一个月跑来一次,他和迪士尼的高层们也不会介意。 This is an official business visit, after Ryan arrives in Capital International Airport, received the warm reception of here commercial department, after a series of official procedures, he saw the next day the previous generation can only in 4.86 that in the television sees. 这是一次正式的商务访问,瑞恩抵达首都国际机场后,受到了这边的商务部门的热情接待,一系列的官方程序之后,他在第二天见到了前世只能在电视中看到的四.八六。 Applies mechanically here state media the words, both sides held the warm discussion in the atmosphere of warm, friendly and equality and mutual benefit, gave free reign to the imagination the future cooperative prospects, reached numerous agreements, this is the business meeting that successfully, completely and wins one time. 套用这边官媒的话来说,双方在热情、友好和平等互利的气氛中举行了热烈的会谈,畅想了未来的合作前景,达成了众多的共识,这是一次成功、圆满而又共赢的商务会谈。 In other words, just like the political meeting, this type to the business meeting of media, mostly is some polite talk and idle talk that both sides said. 换句话来说,如同政治会面一样,这种面向媒体的商务会谈,双方间说的大多都是些套话和废话而已。 These years had so many experiences, Ryan early was not the previous generation simpleminded enthusiastic youth. He is clear, without the benefit takes the tie, a both sides so-called friendly cooperation is also in the mirror in the flower and water the moon/month. 这些年有了那么多经历,瑞恩早不是前世头脑简单的热血青年了。他非常清楚,如果没有利益作为纽带,双方间所谓的友好合作也不过就是镜中花、水中月罢了。 As the actual master of Disney. Ryan is more like a mascot, he in grasping under premise, is demonstrating Walt Disney Group heartily. The unfriendliness and warm of country's, even if these definitely cannot confuse the vested interest class that these became a ghost, so long as the ordinary consumer is willing to be convinced is OK. 作为迪士尼的实际控制者。瑞恩更像是个吉祥物,他在把握好度的前提下,尽情显示着华特迪士尼集团对中.国的友好和热情,即便这些肯定迷惑不了那些成精的既得利益阶层,但只要普通消费者肯买账就可以了。 But in secret, the commercial team that he brings, with here not public business negotiation. But was not polite, several times pointed to the opposite party to protect the copyright disadvantageous and even tolerates pirating, causes Disney Group. In country companies numerous cooperation programs. Had the irreparable loss. 但在私下里,他带来的商务团队,与这边不公开的商务谈判中。可就不怎么客气了,数次直指对方保护版权不利乃至纵容盗版,使得迪士尼集团与中.国公司间众多的合作计划。产生了无法弥补的损失。 Even also displayed that a series of embezzles the Disney copyright. The list of country enterprise. 甚至还罗列了一系列盗用迪士尼版权的中.国企业的名单。 Although Ryan understands that these are not necessarily able to bring the basic on change, but something did always compared anything not to do to be better, cooperation of both sides established is winning in the foundation, here Disney truly came to seek the wealth. Actually does not mind in warm friendship behind. Demonstrated media group strong side that the world have several. 尽管瑞恩明白这些未必会带来根本上的改变,但有些事做了总比什么都不做要好,双方的合作是建立在共赢基础上的,迪士尼确实是来这边求财的。却也不介意在热情友好的后面。显示出全球有数的传媒集团强硬的一面。 Also, these years, ocean both banks threw filthy water in the past mutually the matter who not compared with few that who makes, but after Ryan is in charge of Disney, restrained affiliated media including abc television station severely, basically has not appeared again has aimed here opinion, here leader is also very clear, with one to magnificent also calculates necessity that the friendly super media group hits the relations. 再说了,过去这些年,大洋两岸互泼脏水的事谁也不比谁做的少,但瑞恩入主迪士尼后,严厉约束了包括abc电视台在内的旗下媒体,基本上没有再出现过针对这边的言论,想必这边的领导人也很清楚,与一个对华还算友好的超级传媒集团打好关系的必要性。 In fact. both sides cooperate to offer mutual benefit and achieve common progress, this is all foundations. 其实说白了。双方合作互惠互利,这就是一切的基础。 In this world does not have forever enemy. Does not have forever friend, eternally unchanging benefit. 这个世界上没有永远的敌人。也没有永远的朋友,只有永恒不变的利益。 Perhaps these words are used to describe that the relations among people are very inappropriate, is actually between the interest groups and interest groups the criterion of cooperation. 或许这句话用来形容人与人之间的关系很不恰当,却是利益集团与利益集团间合作的准则。 Therefore, besides the discussion of formal occasion, Ryan does not mind facing. Country Media big show Chinese, Disney Group also made fully the preparation for his trip, for example manufactured a «Disney specially. Country» documentary film, and smooth broadcast here national television broadcast station. 所以,除了正式场合的会谈外,瑞恩并不介意面对中.国媒体大秀中文,迪士尼集团也为他此行做足了准备,例如专门制作了一部《迪士尼与中.国》的纪录片,并且顺利在这边的国家电视台播出。 With this length limited documentary film, Ryan also accepted the interview of this television station, unifies the picture of documentary film, he personally to the relations of Disney and China made an illustration, according to his view . The country absolutely is Disney besides North America, most takes advantage of the partner who and trusts, the depth of both sides origin, even can trace in the 1930s. 伴随着这部长度有限的纪录片,瑞恩也接受了这家电视台的专访,结合纪录片的画面,他亲自对迪士尼与中国的关系做了一番解说,按照他的说法,中.国绝对是迪士尼除了北美外,最为依仗和信赖的合作伙伴,双方间的渊源之深,甚至能追溯到上个世纪三十年代。 „Since 1930, Disney with. The country had the close relation.” “从1930年开始,迪士尼就与中.国产生了密切的联系。” Under the encirclements of numerous camera, Ryan talked at length Disney with nearly standard standard spoken Chinese. Between countries ‚after friendly relations of experience time testimony’, „on February 8 , 1938, first animation lengthy picture of Disney, was first colored animation lengthy picture «Snow White in US movie history And Seven Dwarf» conducted the first showing in still sea, this was also Asia's first place that showed the Disney animated cartoon.” 在众多摄像机的环绕下,瑞恩用近乎标准的普通话大谈特谈迪士尼与中.国之间‘经过历时间见证的友好关系’,“1938年2月8日,迪士尼的首部动画长片,也是美国电影史上的第一部彩色动画长片《白雪公主和七个小矮人》就在尚海进行了首映,这也是亚洲第一个上映迪士尼动画片的地方。” „Is this real?” Opposite the female host of sitting is coordinating asking. “这是真的吗？”对面坐着的女主持人配合着问道。 „These were recorded by Disney in the company history.” What Ryan said is the truth, so long as from now on can find, „the first showing of Shanghai compared with North America only several months, even in the 40's, is Disney affiliated American team leader late now, his first movie. The country has been shown to the public.” “这些都是被迪士尼纪录在公司发展史中的。”瑞恩说的是实情,过后只要查查就能找到,“上海的首映比北美只晚了几个月,甚至在四十年代,现在属于迪士尼旗下的美国队长,他的第一部电影就在中.国公映过。” „At that time should not call «American Team leader»?” The female host showed the curious expression. “当时应该不叫《美国队长》吧？”女主持人露出了好奇的表情。 „How I also recorded am unclear translated at that time.” Ryan said with a smile, „in brief probably is similar «Invincible Big Detective» and so on name.” “我也记不清当时怎么翻译的。”瑞恩笑着说道,“总之大概是类似《无敌大神探》之类的名字。” both sides pulled several, the topic returned the stock rail. 双方扯了几句,话题重新回到了正轨。 „Speaking of Disney, the Chinese audience first thought was Mickey Mouse and Donald Duck.” Ryan referred to the two classical animation characters on following large screen, „in 1986, Disney. Yang Television station officially signed the agreement, Mickey Mouse and Donald Duck entered the television screen of China, later, the animation product of Disney also entered the store in China.” “提起迪士尼,想必中国观众首先想到的就是米老鼠和唐老鸭。”瑞恩指了指后面大屏幕上的两个经典动画人物,“1986年,迪士尼与中.央电视台正式签署协议,米老鼠和唐老鸭进入了中国的电视屏幕,随后,迪士尼的动画产品也进入了中国的商店。” This situation, Ryan naturally does not raise pirating the matter, „does not know that everyone still remembers, once had named «Small Divine Dragon Club» program in the mid-90's in a. Many television stations in country's have broadcast, that is the program that Disney affiliated abc television station produces.” 这种场合,瑞恩自然不提盗版的事情,“不知道大家还记得吗,九十年代中期曾经有一款叫做《小神龙俱乐部》的节目在中.国的很多电视台播放过,那是迪士尼旗下abc电视台制作的节目。” „Originally.” That female host collects the interest, „I have also looked program that is Disney much.” “原来不知不觉间。”那个女主持人凑趣,“我也看过不少属于迪士尼的节目。” „......” She also said, „spoke of Disney, has saying that «Lion King», I remember right words, the script and were the principal role modeling of this animation lengthy picture to stem from your hand? You have also matched the sound for childhood Simba, has sung the theme song?” “不过……”她又说道,“提起迪士尼,就不得不说《狮子王》,我记得没错的话,这部动画长片的剧本和主要角色造型都是出自你手？你还为小时候的辛巴配过音,演唱过主题曲？” „Yes.” Ryan nods, „«Lion King» entered in 1995. The theater in country's, two years ago time, " Lion King » ice world tours, but also was going north has performed broadly.” “是的。”瑞恩点了点头,“《狮子王》早在1995年就进入了中.国的影院,两年前的时候,《狮子王》的冰上世界巡演,还曾经在北上广演出过。” „This I remember, I also go to the scene to look.” The female host is a smart person. “这个我记得,我还去现场看过呢。”女主持人是个聪明人。 „Since 1996, Disney. The country set up the official subsidiary company.” Ryan continues to pull closer Disney. The relations between countries, „afterward we established in Hong Kong. The first Disneyland in country area, signed the agreement with Shanghai last year, the second Disneyland will soon formally begin construction, in addition, we also hired Mr. Zhang Zhizhong as Disney's first managing director in Greater China region.” “从1996年开始,迪士尼就在中.国设立了正式的分公司。”瑞恩则继续拉近迪士尼与中.国间的关系,“后来我们在香港建立了中.国区的第一个迪士尼乐园,去年又与上海方面签订协议,第二个迪士尼乐园即将正式动工,除此之外,我们还聘用了张志忠先生作为迪士尼在大中华区的第一任董事总经理。” Before Disney of here person understanding, it possibly was only a minute of time interval appears on the shelf, the silver screen, in the television program scattered, possibly is the present market value is close to 80 billion US dollars big company not completely, in fact this company imagines present most China audience was much bigger. 以前这边的人认识的迪士尼,它可能只是零散地分时段地出现在货架上、电影银幕上、电视节目里,可能不完全是现在市值接近800亿美元的大公司,实际上这家公司比如今大多数中国观众想象的要大得多。 Besides «Disney And Chinese» of documentary film Ryan personally illustration, after the programs, he also represented the national television broadcast station in Disney and China signed the cooperation agreement, several channels headed by movie channel, attained the broadcast authorization of Disney numerous movie or animated cartoon, although Disney only charged the symbolic copyright royalty, was actually the promotions must methods, opposite party in nowadays this age, eldest children who here media industry deserved. 除了瑞恩亲自解说的《迪士尼与中国》的纪录片外,节目后,他还代表迪士尼与中国的国家电视台签署了合作协议,以电影频道为首的几个频道,拿到了迪士尼众多影片或者动画片的播放授权,尽管迪士尼只收取了象征性的版权费,却是推广必须的手段,对方在现今这个年代,还是这边传媒行业中当之无愧的老大。 Without the propagandas , there would be no markets, Ryan very clear this point. 没有宣传就没有市场,瑞恩很清楚这一点。 Also, the Disney natural channel of Disney subordinate, with their documentary film conduct joint, will jointly manufacture two documentary films, is introduced respectively life in some wild animals and natural landscape of China «is born. Country», as well as in introduction. On " tip of tongue of country good food. Country ». 还有,迪士尼下属的迪士尼自然频道,将与他们的纪录片部门合作,联合制作两部纪录片,分别是介绍生活在中国的一些野生动物与自然景观的《诞生在中.国》,以及介绍中.国美食的《舌尖上的中.国》。 The latter naturally is the idea of Ryan, these are in this time. Part in trip of a series of cooperation program country. 后者当然是瑞恩的主意,这些不过是这次中.国之行一系列合作计划中的一部分。 Over the next ten years . The country will become the world's largest economy inevitably, this giant market, is as important regarding the industrial distribution of Disney. 未来的十年,中.国必然将成为世界第一大经济体,这个巨大的市场,对于迪士尼的产业布局同样重要。 In fact, in the past several years, Disney besides film and television industry . The country conducted various industrial permeating, many agreements that the Ryan trip signs, before is, negotiated the result of public relations for a long time. 实际上,过去的几年间,迪士尼除了影视产业外,在中.国进行了多方面的产业渗入,瑞恩此行签署的很多协议,都是之前长期谈判公关的结果。 These were mostly centralized in the consumable business of vigorous development, Disney proliferated in the way of brand authorization. All life classes that the country consumers probably need. 这些大都集中在了蓬勃发展的消费品业务上,迪士尼以品牌授权的方式遍布了中.国消费者可能需要的所有生活门类。 Had the Mickey Mouse and Buss light year and other design of the stationery and clothing appears. In many stores in country's, unites the numerous stationery to develop Miki and back-to-school product of princess series from the authorization, establishes Disney film company Far East development Co. , Ltd. to Disney in Shanghai, from Disney and ‚CT’ the treasure of nature. The country promotes the children's candy to arrive at the theme park in Shanghai soon to begin construction, as well as these time cooperation with national television broadcast station...... 带有米老鼠和巴斯光年等图案的文具和服装出现在了中.国的很多商店中,从授权联众文具开发米奇和公主系列的学生用品,到迪士尼在上海成立迪士尼影业远东发展有限公司,从迪士尼与‘ct’自然之宝在中.国推出儿童糖果到上海的主题公园即将动工,以及这一次与国家电视台的合作…… Disney in the fast and steady way, improves itself in the industrial distribution of China. 迪士尼正以快速而稳健的方式,完善自己在中国的产业布局。 And, Shanghai Disneyland project is important, the theme park means that the hotel and shopping zone, mean dvd, game and derivative as well as are more, this was Disney is deeper one step to enter China to open a bigger window, even was one „shortcut”. 其中,上海迪士尼乐园项目至关重要,主题公园意味着酒店、购物区,意味着dvd、游戏、衍生品以及更多,这为迪士尼更深一步进入中国打开了一个更大的窗口,甚至是一个“捷径”。 In addition, Disney will be going north broad several first-tier cities, the pattern of attempt store, and with KFC and McDonald's. The large-scale department store cooperation of country's sells own commodity, Disney also for Xiong Wei and other numerous affiliated toys, with. The country company cooperation develops the new product line, and invests these cost low products into these channels in relatively.( To be continued..) 此外,迪士尼会在北上广几个一线城市,尝试直营店的模式,并与肯德基、麦当劳以及中.国的大型百货公司合作销售自己的商品,迪士尼还为小熊威尼等众多的旗下玩具,与中.国公司合作开发新的产品线,并把这些成本相对较低的产品投入到这些渠道中。(未完待续。。)
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