Regardless ofplaces the person in anyposition, will feel the pressure, Hollywoodsurroundsthroughoutunder the magnesium lamp, seems like that scenerycelebrities, is actually facing the average man not unimaginablepressure, the appropriateventchannelandvented the way, without doubtwas important, will otherwise likely be on the wrong road.(
无论身处任何位置的人,都会感觉到压力,好莱坞始终环绕在镁光灯之下,其中看似风光的名流们,其实面临着常人无法想象的压力,合适的发泄渠道和发泄方式,无疑至关重要,否则很可能就会走上歧途。(Among the men and women the most primitivemovement, definitelyisdownloads the pressure the effective prescription, withRyanaftermarinetangled up a weekend, Nataliehas the relaxedandself-confidentsmiling face, investedin " 127Hours of » latework.
男女之间最为原始的运动,肯定是卸掉压力的良方,与瑞恩在海上缠绵了一个周末之后,娜塔莉带着轻松和自信的笑容,重新投入到了《127小时》的后期工作中。Returns toRyan of Disney, welcomed an importantvisitor, «Transformers»DirectorMichael Bay.
回到迪士尼的瑞恩,也迎来了一位重要访客,《变形金刚》的导演迈克尔?贝。Disneyhad signed the officialDirectorcontractwith the explosionshell, from«FightsPoliceCertainly»with the entireteam that heworkstogether, will enter " Transformers » dramatic team, thisgroup of peopleareHollywoodmostexcel atexplodingandphotographinga group ofpeople of richvisual impactstrengthlensin the manufactureabsolutely.
迪士尼已经与爆炸贝签订了正式的导演合同,从《绝地战警》时就与他一起工作的整个团队,都会进入《变形金刚》剧组,这批人绝对是好莱坞最擅于制造爆炸和拍摄富有视觉冲击力镜头的一批人。
The dramatic teamjuststartedto arrange, Michael Bay and relevant personnelformulated a quitedetailedprospectus.
剧组才刚刚开始筹备,迈克尔?贝与相关人员制定了一份相当详实的计划书。„Two weeks ago, Iwent toRhode Islandto visit the base of Hasbro.”Satin the opposite of desk, Michael Bayroughlyintroduced the currentpreparatory work, „sayshonestly, Ryan, Iwas not a «Transformers»fan, butthesetoyswere truly impressive, IandHasbroCEOBrian of? Goldnerdiscussedseveraltimes, hadmanyharvests.”
“两周前,我去罗得岛州参观了孩之宝公司的基地。”坐在办公桌的对面,迈克尔?贝大致介绍了目前的准备工作,“坦白地讲,瑞恩,我不是一个《变形金刚》迷,但那些玩具确实令人印象深刻,我与孩之宝的ceo布莱恩?戈德纳谈了几次,有了不少收获。”„Cansay?”Ryanflips the prospectus, placedtemporarilyone side.
“可以说一下吗?”瑞恩只是翻了翻计划书,就暂时放在了一边。Previous generationasa group ofpeople of the early 80'sbirth, «Transformers»seriescarrying/sustaininghetoomanygoodmemories. Heneverdeniedoneself are also the movie fan of «Transformers»honorable personmovie, eventhisisbynobrainpopcorn that countlessmovie criticsattack.
前世作为八十年代初出生的一批人,《变形金刚》系列承载了他太多美好的记忆。他从不否认自己也是《变形金刚》真人电影的影迷,即便这是被无数影评人抨击的无脑爆米花。„Firstis a robot.”Michael Bayreceived the coffee that the secretaryhands over, after expressing gratitude . Continues saying that „theyshould notbe called the robot, butis the mechanicallifebody, thereforeuprightandunwieldysturdyrobotmodeling not suitableTransformers.”
“首先是机器人。”迈克尔?贝接过秘书递来的咖啡,道了谢后。继续说道,“他们不应该被称为机器人,而是机械生命体,所以方方正正、笨重粗壮的机器人造型并不适合变形金刚们。”Saw that Ryannodsgently, Michael Bayas ifhad the confidence, „insetting, theyhad the extraterrestriallife of higherwisdomlikehuman. Then the body should also like the intelligentlife, fill the curveandphysical beauty.”
见到瑞恩轻轻点头,迈克尔?贝似乎更有信心了,“设定中,他们就是如同人类般拥有高等智慧的外星生命。那么身体也应该像智慧生命一样,充满了曲线和形体美。”Ryanapproves the viewpoint of Michael Bayvery much, not onlythisis the science fiction film. Related tohigherextraterrestriallifebody, thickunwieldy that ifdoessimplyis the joke, looks likethesenot to understand the person who «Lord of the Rings»original works, complainedin the movieGandalfthissorcerer is always near the bodyto fight hand-to-handequallylaughably.瑞恩很认同迈克尔?贝的观点,这不但是科幻片。涉及到的还是高等外星生命体,如果搞的粗大笨重那简直就是笑话,就像是那些不了解《魔戒》原著的人,抱怨电影中甘道夫这个巫师总是近身肉搏一样可笑。„Ipassedwith the industriallightdemonspecial effectgroupditch.”Michael Bayis still continuing. „Weaccording tostreamlined designincludingsupporting-heaven pillarandprestigeheavenshakingmaindiamondrole. The industriallightdemongaveme an approximatedesigndiagram, wehandle jointly with the proportionanalog formation, supporting-heaven pillar could usetoover ten thousandparts.”
“我与工业光魔特效组方面沟通过了。”迈克尔?贝还在继续。“我们会按照流线型设计包括擎天柱和威震天在内的主要金刚角色。工业光魔给了我一副大致的设计简图,我们会同比例制作模型,其中擎天柱可能要用到上万个部件。”Then, in a deformation process, several thousandparts of robotsimultaneouslymovement, thusavoidedin the Transformersanimated cartoon the Transformersvolume and qualitycanchangeslightlyincreasesthisto be difficultto use the phenomenon of dailyphysical interpretationat will.
如此一来,在一次变形过程中,机器人的数千块元件会同时运动,从而避免了变形金刚动画片中变形金刚的体积和质量可以随意变小变大这一较难用日常物理解释的现象。
The uniqueTransformersmodeling can also demonstrateemphaticallytheycome from matchBottomthisfundamentalspecial characteristics.
独特的变形金刚造型也可以着重显示出他们来自赛博坦这一根本的特质。Michael Bayhas not stayedis too long, butexchangedviewsonsomekey questionsandRyan, after leaving behindthatprospectus . QuickleftDisneyHeadquarters.迈克尔?贝并没有停留太久,只是就一些关键问题与瑞恩交换了意见,留下那份计划书后。很快就离开了迪士尼总部。Theprospectus that hebrings, not onlyaboutmovieproduction. Disneytenable‚automobileperson’ the entirepreliminary scheme of work room, propagandized, photographed, distributesandcooperatesrelated to the arrangementas well asperipheraland othernumerouslinks.
他带来的这份计划书,不仅是关于影片摄制。还有迪士尼成立的‘汽车人’工作室的整个初步规划,其中涉及到了筹备、宣传、拍摄、发行、合作以及周边等众多环节。For examplepropaganda, thiswork roomhas contactedwith more than 200companies in 78countriesat present, sold in advance the workto launchlong time ago.
比如宣传方面,目前这个工作室已经与78个国家的200多个公司接触过了,预售工作早早就展开了。Toobtain the closeinteractionwithTransformersfanfriend of US, Disneyplanswill holdonestarting fromnext month„supporting-heaven pillarlinescompetition” the activity, askingfan of thisseriesto be the supporting-heaven pillarwritinglines in movie, the lines that finally the winnerwill writewill appearin the movie.
为了与美国的变形金刚迷友界取得紧密互动,迪士尼打算从下个月开始举行一个“擎天柱台词竞赛”的活动,请这个系列的粉丝为电影中的擎天柱撰写台词,最终获胜者撰写的台词将会出现在影片中。Marvel ComicsCorporationobtained " Transformers » cartooncopyright, screened the pastin the movie, will publish the fourvolumes of thiscartoons of Transformershonorable personmovie before one after anotherpassed on, the storymainreflectionbumblebeefrommatching the Bottomstararrived at the processandprestige of modernEarthto comeEarthto seek for the fire seedsource the origin of processas well asseventhdefense areaheavenshaking.惊奇漫画公司得到了《变形金刚》的漫画版权,在影片上映前一段时间,会陆续出版变形金刚真人电影的四卷本漫画前传,故事主要反映大黄蜂从赛博坦星球来到现代地球的经过、威震天来地球寻找火种源的经过以及第七防区的起源。In addition, faces the honorable personmoviestorycollection of youngchild, thesebooksbefore the honorable personmoviewill be shown to the publicwill publishone after another, before the story of honorable personmoviewill buildrichpasses on the background.
除此之外,还有一些面向低龄儿童的真人电影故事丛书,这些图书都会在真人电影公映前陆续出版,为真人电影的故事营造丰富的前传背景。Behind a trulysuccessfulmovie, cannot leave the hugeandcomplicatedpropagandamarketingforever.
一部真正成功的电影背后,永远都离不开庞大而又繁复的宣传营销工作。Disney- theirwars, ourworld- suchsubtitlecatchphraseprepared.
迪士尼就连-他们的战争,我们的世界-这样的副标题宣传口号都准备好了。Inthismoviephotography, will involve the lens of manyUS forcesandwarinevitably, ‚automobileperson’work roomalsocontactedPentagon, got the positiveresponse of United States Department of Defense, thisalsohas very bigrelationswithMichael Bay.
这部影片拍摄中,势必会涉及到众多美军和战争的镜头,‘汽车人’工作室也联络了五角大楼方面,得到了美国国防部的积极回应,这与迈克尔?贝本身也有很大的关系。Fromlast century«RushesBravelySeizesLifeIsland»starts, the explosionshellestablishedveryhappycooperationwith the Pentagon, wantsto draw support from the strengthphotography of army, has almost not takenDisneytoomanyefforts.
从上个世纪的《勇闯夺命岛》开始,爆炸贝就与五角大楼建立了非常愉快的合作关系,想要借助军队的力量拍摄,几乎没费迪士尼方面太多的力气。WhenMichael Bayinvited the Pentagonforagain the photography of movieprovided the support, the opposite partynot onlyaccepted, but alsodrew upownplan.
当迈克尔?贝再一次邀请五角大楼为影片的拍摄提供支持时,对方不但接受了,还拿出了自己的方案。According to the plan of preliminaryformulation, in the moviewill presentrealHolloman, CortlandandEdwards Air Force Base and Pentagon, Ministry of Defenceevenconsented that the freeassistancedramatic teamphotographs, loans the ordinaryrarely seenhigh-endweapon, fromcv- 2tilt-rotor airplanesto the c-130Titantransport aircraftandc-17„globemaster”transport aircraftandf-22Raptor, entirelyinthisranks.
按照初步制定的计划,影片中会出现真实的霍洛曼、科特兰和爱德华兹空军基地以及五角大楼,国防部甚至应允免费协助剧组拍摄,出借平常并不多见的高端武器,从cv--二倾转旋翼机到c-130“大力神”运输机、c-17“环球霸王”运输机和f-22“猛禽”,统统在这一行列。Althoughaccepts the support of Ministry of Defence, mustlisten totheirsuggestionsincertainaspectsappropriately, but the frugalexpenditurehasmore than ten millionUS dollarsfully, moreoverdemonstrates the US soldierheroicpowerfulresistancecrazyfactionrobot, is the matter that the North Americanaudiencelove, RyanandDisneywill not opposethisplan.
尽管接受国防部的赞助,在某些方面要适当听取他们的意见,但节约的开支足有上千万美元,而且展示美国大兵英勇强悍的对抗狂派机器人,也是北美观众喜闻乐见的事情,瑞恩和迪士尼方面都不会反对这一计划。Let alone, according to the idea of Ryan, so long asthisseriescanmake money, even ifwill continueto shootagainrottenly, hitsto relate is necessary withPentagon, after all to propagandize the USweapon and army, theywill payfor the expenses in moviemanyaspect.
何况,按照瑞恩的想法,只要这个系列能够赚钱,哪怕再烂都会继续拍下去,与五角大楼方面打好关系很有必要,毕竟为了宣传美国武器和军队,他们会为电影很多方面的费用买单。InNorth America, including the White House, Congress, Ministry of Defence, Central Intelligence Agency, FBIandDepartment of Homeland Securityand evenis the districtpolice authorities of well-known city, is equipped withprocesses the specialoffice of Hollywoodbusinessspecially, with the aid of the strengthphotographymovies of thesedepartments, is the tradition of Hollywood.
在北美,包括白宫、国会、国防部、中情局、联邦调查局、国土安全部乃至是著名城市的县警局,都设有专门处理好莱坞事务的专项办公室,借助这些部门的力量拍摄电影,也是好莱坞的传统。Most typical, that is almost Los Angelespolicepromotional film«Life and deathSpeed», obtained the full powerassistance of Los Angeles CountyPolice authorities, not onlyset out the realswatsquadto assistto photograph, police vehicleandhelicopterand otherpolice who the dramatic teamusedwithequipment, basicallywas the freesupport.
最为典型的,那部几乎是洛杉矶警察宣传片的《生死时速》,就得到了洛杉矶县警局的全力辅助,不但出动了真实的swat小队协助拍摄,就连剧组使用的警车和直升飞机等警用装备,基本上都是免费赞助。Althoughherepublic sector and Pacificopposite shorecould not missmany, butinmolding the method of image, was wiser.
虽然这边的公共部门与太平洋对岸也差不了多少,但在塑造自身形象的手段上,却高明了许多。Just likefilm promotion, thisis an informationhighlyis free and opentime, in the pastthattypesimplyanddirectlyevenwas the crudepropagandaway, will only play the counter-effect.
如同电影宣传一样,这是一个信息高度自由和开放的时代,过去那种简单、直接甚至是粗暴的宣传方式,只会起到反效果。Ryanwill not excessively rely on any propagandaway, is promoted the movie that byhim, beforepreparing for showing, will make the perfectpropagandaplan, the entirepropagandaprocessis longer than the arrangement and photographytime of movieby far, especiallyaround the moviescreens, will invest the large amount ofpropagandaexpense, formoviemanufacturehugemomentum.瑞恩不会过度依赖任何一种宣传方式,由他推动的影片,都是在筹拍前,就会制定完善的宣传计划,整个宣传过程远远长于影片的筹备和拍摄时间,特别是在影片上映前后,会投入巨额的宣传费用,为影片制造巨大的声势。Thisworkinmost obvious, thisseries that «HungryGame»abovemanifestswas earliestgaveNatalieas the simplescript, afterwardturned into the programto giveSusan? After Corinth, Disney and «AbnormityBody»publishing housestartsjointlyto formulate the promotedwork.
这项工作在《饥饿游戏》上面体现的最为明显,这个系列最早是作为简单的剧本送给了娜塔莉,后来变成大纲交给苏珊?柯林斯后,迪士尼和《异形体》出版社就开始联合制定推广工作。Variousrecommendations and advertisements that the novelgoes on the markethave not broken, even ifmounted the champion of United Statesbestsellerranking, Disneyhas not relaxed, after the movieplanappears, the newspaper, magazine, broadcasting station, televisionandonInternetevenoutdoorsbillboardcanseeabout " HungryGame » newseverywhere.
小说上市的各种推介和广告就没有断过,哪怕是登上了全美畅销书排行榜的冠军,迪士尼都没有放松过,当电影计划出现后,报纸、杂志、电台、电视、网络媒体甚至户外广告牌上到处可以看到关于《饥饿游戏》的消息。
When the media group when Disneythisworldhave several, mobilizingaffiliatedresourcesfull powerto promoteonehas the quality assurance, italsoto hang the serieswork of Ryanname, the influence that canhaveis huge.
当迪士尼这种全球有数的传媒集团,动员旗下资源全力推动一个有质量保证、本身还挂着瑞恩名字的系列作品时,所能产生的影响力是巨大的。Thisseriessuccessful is not only the movie, the success of movie is also the achievement that varioussynthesesaccomplish.
这个系列成功的不仅仅是电影,电影的成功也是多方面综合造就的成果。AfterSeptember, «under HungryGame»takes the lead the filesfromNorth America, itsNorth Americanbox officestopsfinally, inletin the 430.55 millionUS dollars of industryinexclaiming in surprise, was almost scheduled this year'sNorth Americanbox officechampion.
进入九月份后,《饥饿游戏》从北美率先下档,它的北美票房最终停在了让业内惊叹的4亿3055万美元上,几乎预定了今年的北美票房冠军。„Wethink that does not understand«HungryGame» why so popularinNorth America.”
“我们想不明白《饥饿游戏》为什么在北美那么受欢迎。”Thismovie the filesfrom the Pacificopposite shore, had only attained the pitifulless than40 millionrmbbox office, oppositespecializedmoviemediaare strange, „thisradicallyis a standardrottenpiece of does not have anycharacteristics!”
这部电影早就从太平洋对岸下档了,只拿到了可怜的不到4000万rmb的票房,对面的专业电影媒体非常奇怪,“这根本就是一部没有任何特点的标准烂片!”Theirwordshave the truth, «HungryGame»is ordinaryin the non-Englishareaecho, the overseasbox officegrowthis slow, after the globalbox officeexceeds670 millionUS dollars, the subsequentaccumulation can only depend upon the longshow times, finallycanbreak through700 millionUS dollars, no oneis ableto guarantee.
他们的话不是没有道理,《饥饿游戏》在非英语区反响非常一般,海外票房增长速度缓慢,全球票房超过6亿7000万美元后,后续的累积只能依靠漫长的放映时间,最终能不能突破7亿美元,谁也无法保证。Meanwhile, the Touchstone Picturesveryordinarydepartment of Disneysubordinate, afterseveralnegotiations, fromsomehousewifehand, bought the city of «eveninglight: Twilight»a series ofcopyrights, andattained the refusal of followingwork.
与此同时,迪士尼下属的试金石影业一位很普通的部门主管,经过几番谈判之后,从某位家庭主妇手中,购入了《暮光之城:暮色》的一系列版权,并且拿到了后续作品的优先购买权。Althoughpaidsomeprices, butthisserieshas not revealedanycan the irritabletrend, must, is worth.
虽然付出了些代价,但这个系列还没有露出任何能够火爆的趋势,总得来说,还是非常值得的。Knew after thissituation, Ryanformed a specialgroupfor this reason, specificallyis responsible forpromoting«City of EveningLight», now the tomboyis in any case young, Disneyhasenoughtimeto buildthisvampireromanceseries that lovessuffering extreme distress.( Pleasesearch the floatingastronomyto be continued, the novelis betterto renewis quicker!
得知这一情况后,瑞恩为此成立了一个专项小组,专门负责推广《暮光之城》,反正现在假小子年龄还小,迪士尼有足够的时间打造这个爱到死去活来的吸血鬼言情系列。(未完待续请搜索飄天文學,小说更好更新更快!
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