In 2004, an ordinary year, but also was to Hollywood unusual. This article by.. First round 2004年,一个普通的年份,但对好莱坞来说却又与众不同。本文由。。首发 The different places are, the commercial big piece that this year shows are especially many, may be called invests in history on average high, craziest one time. 不同的地方就在于,今年上映的商业大片格外多,堪称有史以来平均投资最高,最为疯狂的一次。 Perhaps waits for several years later, then look, the professionals in Hollywood will find it hard to believe. 或许等几年后,回头看的时候,好莱坞的业内人士都会觉得不可思议。 «Star pre-war biography 3: Heath's revenge» has screened, the movie-making cost is 120 million US dollars, was counted proclaims sends the expense the words, the total cost definitely was 200 million US dollars, but this movie first week renovated the North American week box office to record, ten days of time North America box office exceeded 200 million US dollars, as if has a good start for the following big piece. 《星战前传三:西斯的复仇》已经上映,制片成本为1亿2000万美元,算上宣发费用的话,总成本肯定达到了2亿美元,而这部影片首周就刷新了北美周票房纪录,十天时间北美票房超过两亿美元,似乎为接下来的大片开了个好头。 But can the fact really be this? 但事实真的会是这样吗？ Even the professional institution forecast, this year North American box office total amount over 10 billion US dollars, the market will unable to accommodate so many big manufactures, some become the cannon fodder inevitably. 即便专业机构预测,今年北美票房总额会超过100亿美元,市场也容不下如此多的大制作,其中一些必然成为炮灰。 This is Ryan sits on the airplane, saw the idea that after movie list the determination screens this year. 这是瑞恩坐在飞机上,看到了确定今年上映的电影名单后的想法。 Did not say that these could not occupy the literary film and independent films of many market shares, solely was these production cost over a hundred million US dollars commercial films, even if were he is somewhat flabbergasted. 不去说那些占不了多少市场份额的文艺片和独立电影,单单是那些制作成本上亿美元的商业片,哪怕是他都有些咂舌。 First watches the movie that Disney affiliated this year promotes. 先来看看迪士尼旗下今年推出的电影吧。 «Supreme Family», production cost 100 million US dollars, screen in early June. 《超人家族》,制作成本1亿美元,6月初上映。 «Spider-Man 2», production cost 150 million US dollars, the release date decides in July. 《蜘蛛侠二》,制作成本1亿5000万美元,上映日期定在7月份。 «X fights the police 3: Fighting to win or die» production cost 200 million US dollars, to avoid summer the files extremely ferocious competition, delayed the show time of this movie surprisedly. 《x战警三:背水一战》制作成本2亿美元,为了躲开暑期档太过激烈的竞争,惊奇推迟了这部电影的上映时间。 «Harry Potter and the Prisoner of Azkaban», production cost 100 million US dollars, will promote in the Thanksgiving Day. 《哈利波特与阿兹卡班的囚徒》,制作成本1亿美元,将在感恩节推出。 «Day after tomorrow» production cost 125 million US dollars, elected screens after «Spider-Man 2». 《后天》制作成本1亿2500万美元,选在了《蜘蛛侠二》之后上映。 «Country Buried treasure» production cost 100 million US dollars, in early November screens. 《国家宝藏》制作成本1亿美元,11月上旬上映。 And has not included «Spy Shadow Layer on layer 2» «Flees Tehran» «Princess Diary 2» and other series of investments not hundred million movies. 其中还不包括《谍影重重二》《逃离德黑兰》《公主日记二》等一系列投资没有过亿的电影。 This is only Disney one, the surface list is then more terrorist. 这只是迪士尼一家,而后面的名单更加恐怖。 Warner Bros. «Troy», production cost 175 million US dollars. Will soon screen ; «Mt. Yali Great Emperor» production cost 155 million US dollars, in October screens ; «Polar region Express» production cost 180 million US dollars ; «Cat Female» 100 million US dollars, «Mysterious Woman» 115 million US dollars...... 华纳兄弟的《特洛伊》,制作成本1亿7500万美元。即将上映;《亚历山大帝》制作成本1亿5500万美元,10月份上映;《极地特快》制作成本1亿8000万美元;《猫女》一亿美元,《神奇女侠》1亿1500万美元…… Other companies, «King Arthur», «Van Helsing», «Mechanical Public enemy», «Garfield», «Happy Terminal» wait/etc.. 还有其他公司,《亚瑟王》,《范海辛》,《机械公敌》,《加菲猫》,《幸福终点站》等等。 The production costs of these movies exceeded 100 million US dollars, if including propagandizing the expense calculates, on average investment cost definitely over 200 million US dollars of each section. 这些电影的制作成本都超过了1亿美元,如果连宣传费用算进去的话,平均每部的投资额肯定超过2亿美元。 And. Can how many obtain the success in box office? How many needs later period of some peripheral can make the profit? Also how many must several years even more than ten years later can recoup the costs? After some perhaps over the past 30 years, still huge loss...... 其中。有多少能在票房方面取得成功？有多少需要后期周边才能实现盈利？又有多少要经过数年甚至十几年后才能收回成本？还有一些恐怕过去30年后依然还是巨额亏损…… Most typical, is already files «Cat Female» under North America, this big manufacture that plays an important role by Halle Berry, at present takes back 40 million US dollars box office mutely, the first artillery of Warner Bros. on the fire, has to reexamine the dc cartoon hero. 最为典型的,莫过于已经在北美下档的《猫女》,这部由哈利?贝瑞担纲的大制作,目前才收回4000万美元的票房,华纳兄弟的第一炮就哑了火,不得不重新审视dc的漫画英雄。 Meanwhile, let Hollywood clear realizing a point, asked a black person actress to hold the post of the only lead in commercial big manufacture, was very unwise choice. 同时,也让好莱坞清醒的认识到了一点,找一个黑人女演员担任商业大制作中的唯一主角,是非常不明智的选择。 Naturally. All movie makers think that oneself big manufacture can obtain the success, «star pre-war biography 3: Heath's revenge» box office record, showed that the audience still bought the tent/account of super big manufacture. 当然。所有的制片商都认为自己的大制作会取得成功,《星战前传三:西斯的复仇》的票房成绩,说明观众仍旧非常买超级大制作的帐。 After returning to North America, did Natalie join Katherine? Kennedy and Sophia? Coppola. Starts to arrange «Hungry Game», did Ryan accept Time Warner President Tang? Logan's invitation, participated in «Troy» preview ceremony. 回到北美后,娜塔莉加入了凯瑟琳?肯尼迪和索菲亚?科波拉的行列。开始筹备《饥饿游戏》,瑞恩则接受了时代华纳总裁唐?罗根的邀请,参加了《特洛伊》的首映式。 From the investment, this movie might be considered as the peak of Hollywood commercial manufacture. Besides the production cost, Warner Bros. also started out 125 million US dollars large amount of propaganda expenses, pushed up 300 million US dollars this terrifying digit the total cost. 从投资上来说,这部电影堪称是好莱坞商业制作的高峰。除了制作成本外,华纳兄弟还开出了1亿2500万美元的巨额宣传费用,将总成本推上了3亿美元这个恐怖的数字。 The goal of Warner Bros. is very simple. Builds epic war piece «Titanic» in! 华纳兄弟的目标很简单。打造史诗战争片中的《泰坦尼克号》！ „According to our estimates......” “根据我们的预估……” In lobby in Hollywood China Grand Theatre, Brad? Pitt said to Ryan, „the first week box office will be 100 million US dollars at least!” 好莱坞中国大剧院的前厅里,布拉德?皮特如此对瑞恩说道,“首周票房最少会达到一亿美元！” This project is almost he encourages, but also was the movie-making manager. 这个项目几乎是他一力促成,还担任了制片经理。 Nods, Ryan turned to side him, „hello/you good, Jane/simple, we sees probably for the first time.” 点了点头,瑞恩转向了他身边,“你好,简,我们好像还是第一次见呢。” „Hello, Ryan.” Jennifer? Anniston puts out a hand on own initiative, Ryan grasped gently, suddenly remembered a matter, very earnest saying, „Jane/simple, is Pitt, interested in playing a movie together?” “你好,瑞恩。”詹妮弗?安妮斯顿主动伸出了手,瑞恩轻轻握了一下,忽然想起了一件事,很认真的说道,“简,还有皮特,有兴趣一起出演一部电影吗？” „We?” Brad? Pitt gawked staring. “我们？”布拉德?皮特愣了愣。 „Right! Did you......” Ryan select with the index finger selected him and Jennifer? Anniston, „leading actor and actress!” “对！你们……”瑞恩用食指点了点他和詹妮弗?安妮斯顿,“男女主角！” „Naturally!” “当然！” What his invitation is representing, Hollywood who is not clear, eagerly Jennifer of transformation? Anniston said hastily, „I do not have the issue.” 他的邀请代表着什么,好莱坞谁不清楚,急于转型的詹妮弗?安妮斯顿连忙说道,“我没有问题。” Then, she did look to Brad? Pitt. 说完,她看向了布拉德?皮特。 „So long as you need!” Brad? Pitt is not a fool. “只要你需要！”布拉德?皮特不是傻瓜。 „This can be a gun battle action movie.” Ryan holds the chin to think, when «Troy» screens after some time, discussed that the contract is more appropriate, „after a period of time the person in Disney will look for you.” “这会是一部枪战动作片。”瑞恩托着下巴想了想,等《特洛伊》上映一段时间后再谈合约更合适,“过段时间迪士尼方面的人会去找你们。” „Awaits respectfully momentarily.” “随时恭候。” Beckons with the hand, Ryan entered in the theater main hall, «Smith and his wife» such movie, from the creativity to the bridge section again to fighting, almost does not have the least bit fresh idea, what shows is the commercial rallying point of Hollywood giant, influence that as well as previous generation that super gossip brings. 摆了摆手,瑞恩走进了剧院正厅里面,《史密斯夫妇》这样的电影,从创意到桥段再到打斗,几乎没有半点新意,更多展现出的是好莱坞巨星的商业号召力,以及前世那段超级八卦带来的影响力。 Un...... can give the villain to establish a heavyweight female character, invited Angelina? Zhu Li played, if seized deceitfully performs in bed such program again, the box office of movie definitely was not the issue. 嗯……可以给反派设置一个重量级的女性角色,就邀请安吉丽娜?朱莉出演好了,如果捉奸在床这样的戏码再次上演,电影的票房肯定不是问题。 Handled. 就这么办好了。 Until the movie starts, Ryan threw temporarily these ideas one side. 直到电影开始的时候,瑞恩才将这些想法暂时扔到了一边。 This is one also calculates the good commercial film, by scene, although is less than «Lord of the Rings», but cold weapons preying of several tens of thousands soldier near bodies can touch the audio-visual nerve of person, the yellow city, the deep blue sea and broad battlefield, scene almost achieved the description of Homeric Hymns. 这是一部还算不错的商业片,论场面虽不及《魔戒》,但数万战士近身的冷兵器搏杀还是很能触动人的视听神经的,黄色的城池、碧蓝的大海、恢宏的战场,场景方面几乎做到了荷马史诗的描述。 But the issue of movie is also conspicuous, the rhythm is dilatory, seems like the matter that a few words can talk clearly, must speak five words. 但电影的问题同样突出,节奏过于拖沓,就好像是一句话能说清的事,非要说五句话。 Next, certain sensational techniques are too preliminary, for example uses the positive/direct feature article of observing repeatedly, but the performances of these actors are also straightforward, stare the big eye brow tight wrinkle to make sobbing shape anything, lacks like the power that «Lord of the Rings» Gandalf, Aragon and hope and other roles brought superiorly. 其次,某些煽情手法太低级,比如说反复使用观战者的正面特写,而这些演员的表演也过于直白,瞪大眼睛眉头紧皱做抽泣状什么的,缺乏如同《魔戒》中甘道夫、阿拉贡、希优顿等角色带来的感染力。 Meanwhile, the story main line is not clear, everyone object point to stops, even Korjus this main role is still not very thorough, his mother flashes past seems bewildered. 同时,故事主线不清晰,每个人物点到即止,即便阿克琉斯这个最主要的角色也不够深入,他的母亲一闪而过显得莫名其妙。 Also, in the commercial film the essential vase is not very attractive. 还有,商业片中必不可少的花瓶不够漂亮。 Probably is improper putting on make-up, light and lens utilization, Helen who can produce a war regardless of stature or appearance, seeming like can only say that is attractive, has the distances of two streets with the tall and pleasing to the eye estimate, but Korjus's that girl of falling in love, inconceivable seems like a sloppy maidservant, making one has to suspect this epic hero enjoys the beautiful level. 大概是不当的化妆、灯光和镜头运用,能引发一场战争的海伦无论身材还是样貌,看起来都只能说是还算漂亮,与美轮美奂估计有两条街的距离,而阿克琉斯的爱上的那个女孩,不可思议的像是个邋遢的女奴,令人不得不怀疑这位史诗英雄的赏美水平。 Luckily, the producer has not made the Greek gods come out to disturb, when like previews certain movie critics suggested was loyal to Homer's original works, that really must turn into the incurable hodgepodge. 幸好,制片方没有让希腊众神出来捣乱,如果像试映时某些影评人建议的那样忠于荷马的原著,那真要变成无可救药的大杂烩了。 If can investment deflation half of movie, perhaps «Troy» will become a successful commercial film, however, investment deflation, is impossible to make the so great manufacture. 如果能将影片的投资缩减一半的话,或许《特洛伊》会成为一部成功的商业片,不过话说回来,投资缩减的话,也不可能做出如此宏大的制作来。 Perhaps is these with the war that the American has nothing to do with, really does not incur the North American audience to treat sees, in Brad? When Hector that Korjus and Eric who Pitt acts act launches the duel, back row audience unexpectedly rare eruption laughter of ridicule. 或许是这些与美国人无关的战争,真的不招北美观众待见,在布拉德?皮特扮演的阿克琉斯与埃里克扮演的赫克托耳展开决斗时,后排观众们竟然罕见的爆发出了嘲弄的笑声。 North America is a mature film market, these belts the whistling laughter, often is being the rotten piece has the treatment that. 要知道,北美是一个成熟的电影市场,这些带着口哨的笑声,往往是烂片才有的待遇。 The Ryan vision has swept from the side, accompanies him to sit several Warner executive complexions here is not quite attractive, later North American box office also verified this point. 瑞恩目光从身边扫过,陪他坐在这里的几位华纳高管脸色都不太好看,随后的北美票房也印证了这一点。 Odd-numbered days 17 million US dollars was for successive two days good, the time that but to third day Sunday, this movie box office most should catch up, " Troy » box office instead fell 12.05 million US dollars. 连续两天单日1700万美元的成绩还算不错,但到了第三天周日,这个电影票房最应该发力的时间,《特洛伊》的票房反而滑落到了1205万美元。 North American first week box office 46.86 million US dollars, merely compared with «star pre-war biography 3: Heath's the odd change of revenge» first week box office many, with Warner and Brad? Pitt expected 100 million US dollars are very different. 北美首周票房4686万美元,仅仅比《星战前传三:西斯的复仇》首周票房的零头多一点,与华纳和布拉德?皮特预期的1亿美元相去甚远。 Although «Troy» «star pre-war biography 3: Heath's revenge» lagged behind the throne of North American box office champion, but the box office record compares in Touzi, is a little really horrible to look. 《特洛伊》虽然将《星战前传三:西斯的复仇》拉下了北美票房冠军的宝座,但票房成绩相比于投资来说,真的有点惨不忍睹。 Naturally, this is only starts, historically the later period catches up to realize the box office bumper crop the movie also to have. 当然,这只是开始,历史上后期发力实现票房大丰收的电影同样也有。 For example previous generation «Titanic», first week box office be only pitiful 28 million US dollars, encountered movie critic's consistent ridicule, afterward was the same like the Star War series, ground the movie critic so-called vision and dignity, making Oscar probably lower the head. 比如前世的《泰坦尼克号》,首周票房只有可怜的2800万美元,遭到了影评人的一致讥讽,后来却如同星球大战系列一样,碾碎了影评人所谓的眼光和尊严,令奥斯卡都要低头。 But «Troy» can be epic war piece «Titanic» in? 但《特洛伊》会是史诗战争片中的《泰坦尼克号》吗？ This movie present biggest competitor is «star pre-war biography 3: Heath's revenge», «Troy» second week box office 32.61 million US dollars, «star pre-war biography 3: Heath's revenge» fourth week box office 34.45 million US dollars, successfully recaptured the champion of box office list. 这部影片现在的最大的竞争对手就是《星战前传三:西斯的复仇》,《特洛伊》第二周票房3261万美元,《星战前传三:西斯的复仇》第四周票房3445万美元,成功夺回了票房榜的冠军。 The «Troy» two weeks are less than 80 million US dollars North American box offices, with «star pre-war biography 3: Heath revenge» all around 338 million US dollars formed the sharp contrast. 《特洛伊》两周不到8000万美元的北美票房,与《星战前传三:西斯的复仇》四周3亿3800万美元的成绩形成了鲜明的对比。 Merely two weeks later, Warner Bros. prepared for " Troy » North America box office will not surpass movie-making cost, understands that this movie definitely cannot recoup the cost in box office. 仅仅两周之后,华纳兄弟就做好了《特洛伊》北美票房不会超过制片成本的准备,也明白这部电影在票房方面肯定收不回成本。 Because then two big manufactures must screen, after June, Disney film company release «Supreme Family» with «King Arthur» that Sony Colombia expenditure large amount of money builds, the fortnightly will land the North American institute line.( To be continued..) 因为接下来又有两部大制作要先后上映,进入6月份后,迪士尼影业发行的《超人家族》和索尼哥伦比亚花费巨资打造的《亚瑟王》,将会隔周登陆北美院线。(未完待续。。)