Returns to the road in Beverly Hills village from Burbank, can see massive about « American Team leader " advertisement, the billboard and giant product label of that business center the roadside raises up high as well as can be hanging the poster the advertisement column, above is flooding the blue white red tricolor uniform/subdue and is spreading the white five-star round shield. 从伯班克市回贝弗利山庄的路上,可以看到大量关于《美国队长》的广告,路边高高竖起的广告牌、商业中心的巨型标牌以及可以悬挂海报的广告栏,上面都充斥着蓝白红三色制服和涂着白色五星的圆盾。 Even, even the guest not many bus station signs, pasted completely the poster of this movie. 甚至,连客人不多的巴士站牌,都贴满了这部电影的海报。 Steve? Rogers looks like the plot in cartoon to be the same, was defrosted from the ice layer thoroughly, returns US. 史蒂夫?罗杰斯就像是漫画中的情节一样,被从冰层中彻底解冻,重新回到了美国社会。 After entering Mondeo main road lively business district, not only everywhere obvious advertisement, even in the street, puts on American team leader to overpower much, takes the person of plastic round shield, is taking a group photo with the pedestrian tourist. 进入蒙迪欧大道这繁华的商业区后,不但到处可见广告,甚至街头上,还有不少穿着美国队长制服,拿着塑料圆盾的人,在与行人游客合影。 On how many famous large screens of street, besides the routine advertisement, once in a while, will present a not too clear black and white picture, in the picture Steve? Rogers is holding the Chicago typewriter, leading the allied armies to charge toward the Nazi German arm force violently, how to see seems like on -the-spot report image. 街头的几个著名的大屏幕上,除了例行的广告之外,每隔一段时间,就会出现一段不太清晰的黑白画面,画面中史蒂夫?罗杰斯抱着芝加哥打字机,带领盟军向着纳粹德军猛烈冲锋,怎么看都像是一段纪实影像。 As if in the history, America has really presented American team leader, leading the allied armies to achieve success, Adolf? Hitler that clown, hits black and blue, is in deep sorrow. 仿佛在曾经的历史中,美利坚真的出现过美国队长,带领盟军获得了一个又一个胜利,将阿道夫?希特勒那个小丑,打得鼻青脸肿,痛不欲生。 That ‚devil appears, American team leader guard America’ the slogan strikes root in the hearts of the people. 这其中,那句‘恶魔出现,美国队长护卫美利坚’的口号可谓深入人心。 Regarding US, Steve? Rogers is not only a super hero, is representing a time and an energetic faith. 对于美国社会来说,史蒂夫?罗杰斯不仅仅是一个超级英雄,更代表着一个时代和一种精神信念。 this month, master George of White House? Bush in newest in view of Taliban and base. In televised address of organization, mentioned American team leader. Said ‚when American team leader facing the threat of terrorism, will never flinch, now America will not flinch, we can certainly eliminate all enemies!’ 就在这个月,白宫的主人乔治?布什在最新的针对塔利班和基.地组织的电视讲话中,也提到了美国队长。称‘美国队长面对恐怖主义的威胁时,从来不会退缩,现在美利坚也不会退缩,我们一定能够消灭所有敌人！’ Although he proposed one while convenient, but the sense of smell keen business will definitely seize this opportunity. 虽然他只是顺便提了一句,但嗅觉敏锐的商家肯定会抓住这个机会。 Afterward, Marvel Comics announced, will prepare 50 « American Teams leader " for allied armies stationed in Afghanistan free copy, and transports to Afghanistan as soon as possible, with the aim of making these soldier who eradicated the terrorism, first can see this super big manufacture. 随后,惊奇漫画宣布,将为驻扎在阿富汗的联军免费准备五十个《美国队长》的拷贝,并尽快运抵阿富汗,以便令这些正在铲除恐怖主义的战士,第一时间能够看到这部超级大制作。 Meanwhile. The Marvel Comics cartoon version special issue is published. Steve who and restores the old? Does Rogers pain beat Adolf? Does Hitler, as well as arrive at modern and thorough hostile camp single-handedly to get rid of the itself? drawing. The ascended large quantities of cartoons, escorted to Afghanistan, does not know after the Al-Qaida sees . Will make what feelings. Said that does not permit to draw. Ascends is irritated. Saves the later hunting and killing action. 同时。惊奇漫画的漫画版特刊问世。其中复古的史蒂夫?罗杰斯痛殴阿道夫?希特勒,以及来到现代单枪匹马、深入敌营干掉本?拉.登的大批漫画,送往了阿富汗,不知道基地组织看到之后。会作何感想。说不准拉.登会被气死。省却以后的猎杀行动。 Naturally, may fly into a rage, launches an Islamic Jihad in view of the cartoon and American team leader also perhaps. 当然,也有可能会暴跳如雷,针对漫画和美国队长发动一次伊斯兰圣战也说不定呢。 No matter how the anti-war faction boycotts this War on Terror. But to US, the War in Afghanistan and afterward Iraq War have the completely different significances, this war had the consistent support of mainstream society. 不管反战派如何抵制这场反恐战争。但对美国来说,阿富汗战争和后来的伊拉克战争有着完全不同的意义,这场战争得到了主流社会的一致支持。 Action of Marvel Comics, not only conforms to the sound of mainstream society, and is politically correct best manifest, regarding a typical theme movie, such propaganda effect is obvious. 惊奇漫画的行动,既符合主流社会的声音,又是政治正确的最好体现,对于一部典型的主旋律电影来说,这样的宣传效果显而易见。 After 911, US has covered in the shadow of terrorism, how many cartoons even if purchases, can only on the paper look does the hero in own country get rid of the itself? Laden, that also lets the matter that the person claps and cheers. 911之后,美国社会一直笼罩在恐怖主义的阴影中,哪怕是购买几本漫画,只能在纸上看自己国家的英雄干掉本?拉登,那也是让人拍手称快的事情。 These cause « American Team leader " movie are anticipated. 这些都使得《美国队长》的影片备受期待。 But is drawing support from Disney this huge media platform, « American Team leader " propaganda is the entire three-dimensional is conducted. 而借助着迪士尼这个庞大的传媒平台,《美国队长》的宣传可谓是全立体化进行。 in the current event class talk-show of abc television station, several critics also talked about this to call it in history surprisedly the super hero of first birth. abc电视台的一个时事类脱口秀节目中,几位评论家也谈到了这位被惊奇称之为史上第一位诞生的超级英雄。 „When second war the Fascism of running amuck, is at present the inhuman terrifying extremism, its fundamental objective is to eliminate the human free-living, is the typical anti-social behavior.” “无论是二战时横行的法西斯主义,还是时下灭绝人性的恐怖极端主义,其根本的宗旨都是剥夺人类自由生活,都是典型的反社会行为。” How many people sit together spoke with confidence, „I do not think that what miracle the individual struggle of super hero can bring, but Steve? Rogers when facing wreaking havoc of anti-human atrocity, stood bravely, to maintain the freedom of country fights with own right, regardless of he whether really has the so-called superpower, at least showed the courage to come facing all these!” 几个人围坐在一起侃侃而谈,“我不认为超级英雄的个人奋斗能带来什么奇迹,但史蒂夫?罗杰斯在面对反人类暴行的肆虐时,勇敢的站了起来,为了维护国家的自由和自己的权利而战,无论他是否真的拥有所谓的超能力,起码拿出了勇气来面对这一切！” „Present society compared with the past, many people ‚will not live’ was regarding the great enterprise.” “如今的社会不比从前,很多人将‘活着’当成了伟大的事业。” Another critic continued, „chooses the faith and spirit that oneself insist like American team leader bravely, I want possibly to be a bigger significance in......” 另一名评论家接过了话题,“像美国队长这样更加勇敢的选择自己坚持的信念和精神,我想可能是更大的意义所在……” The sailors that network, these drum up support were needless saying that these network questionnaire activities that Marvel Comics held, received 100,000 suggestions, fought hand-to-hand the type of American team leader except the black widow, the surprised staff selected, placed the official website remarkable position. 网络方面,那些造势的水军就不用说了,惊奇漫画举办的那些网络征询活动,收到了十万条建议,除去黑寡妇肉搏美国队长的类型,惊奇的工作人员甄选出了一些,放在了官方网站显著的位置。 Because in the poster presented the form of black widow, these suggested that most typical, wants to see Steve? Rogers and Natasha? Norman Knoff in later surprised movie, there are many interactions, if can put together, that was good. 因为宣传海报中出现了黑寡妇的身影,这些建议最为典型的,就是想看到史蒂夫?罗杰斯和娜塔莎?诺曼诺夫在随后的惊奇电影中,有更多的互动,如果能搞在一起,那就再好不过了。 No matter to propagandize need, to cater to the taste of market, Marvel Comics above the activity in New York, Old Man Stan Lee made the response personally, said that will give careful consideration to the opinion of audience and cartoon fans...... 不管是为了宣传需要,还是为了迎合市场的口味,惊奇漫画在纽约举办的一次活动上面,斯坦?李老头亲自作出了回应,称会慎重考虑观众和漫画迷们的意见…… Afterward, Marvel Comics CEO Avi Arad also announced to the reporter, «American Team leader» in the profit in North American box office, establishes a charity foundation the complete contribution, is used the family of police, fire fighter as well as volunteer who helped in these 9 / 11 sacrifice, because they were the true American heroes! 随后,惊奇漫画的ceo阿维?阿拉德又对记者宣布,《美国队长》在北美票房方面的盈利,将全部捐献成立一个慈善基金会,用来帮助那些911事件中牺牲的警察、消防员以及志愿者的家庭,因为他们才是真正的美国英雄！ These caused the strong reaction on the society. 这些都在社会上面产生了强烈的反响。 Before the movie opens two days, the abc television station's streets in United States major cities, conducted to the person of disparity in age section interviewed the investigation immediately. 电影上映前的两天,abc电视台在全美各大城市的街头,对不同年龄段的人进行了随即采访调查。 „At that time I was only ten years old, I remember until now did see Steve for the first time? Rogers punches Hitler excitement when the cartoon fat, he is the spiritual strength that special time inspires all Americans.” “那时候我才十岁多一点,我至今记得第一次看到史蒂夫?罗杰斯在漫画中胖揍希特勒时的兴奋,他是那个特殊时代鼓舞所有美国人的精神力量。” This is reaches Huazhou an interview of old person's from, „what? Can go to the theater? I will certainly go! I have made my grandson book the movie ticket, our family will go to the theater together, although this movie seems like does not suit Thanksgiving Day......” 这是来自内达华州的一位老人的采访,“什么？会不会去影院？我当然会去！我已经让我的孙子预定了电影票,我们全家会一起去影院,虽然这部电影看起来不怎么适合感恩节……” Koror probably over 40 -year-old from New York Brooklyn, he said in an interview, „, although American team leader the prosperous time is away from me to be somewhat far, but I will watch this movie, our countries are experiencing the threat, we need movie like this.” 来自纽约布鲁克林区的克罗尔大概四十多岁,他接受采访时说道,“虽然美国队长兴盛的时代距离我有些远,但我会去观看这部电影,我们的国家正在经历威胁,我们需要这样的电影。” Reporter who interviewed in New Orleans, then blocked young people, after the opposite party heard the goal, natural saying, „I liked Marvel Comics, I liked American team leader, I liked the Ryan movie...... oh, name was my Irun? Kruger, I have looked at the photography process of movie, this can be a great movie, what? I will definitely watch this movie, in fact, I am preparing to go to the airport, rushes preview ceremony that New York attended the movie......” 在新奥尔良市采访的记者,则拦住了一个年轻人,对方听到目的后,大大方方的说道,“我喜欢惊奇漫画,我喜欢美国队长,我更喜欢瑞恩的电影……噢,我叫伊伦?克鲁格,我看过电影的拍摄过程,这会是一部伟大的电影,什么？我肯定会去看这部电影,实际上,我正准备去机场,赶往纽约参加电影的首映式……” In the place of birth New York of American team leader, is similar to- he uses the country's name to treat as the title, the uniform/subdue is the red indigo white adds on the bright star ; At the same time the similarly color shield is his weapon. Right, he is born for the patriotism!- Such promotion advertising proliferates in the lively block. 在美国队长的出生地纽约,类似于-他用国名当做头衔,制服是红白蓝加上明亮的星星;一面同样颜色的盾牌就是他的武器。没错,他是为了爱国主义而诞生！-这样的宣传广告遍布在繁华的街区。 Regarding US, this is a bad time ; Regarding «American Team leader» movie, this is a best time. 对于美国社会来说,这是一个糟糕的时间段;对于《美国队长》电影来说,这是一个最好的时代。 «American Team leader» preview ceremony elected in New York Brooklyn, in this cartoon Steve? Rogers's place of birth. 《美国队长》的首映式选在了纽约布鲁克林区,这个漫画中史蒂夫?罗杰斯的出生地。 Marvel Comics and Walt Disney give the great expectations to this movie, Ryan also fully realized to miss this year, must confess that first of American team leader origin, definitely will lose the best screening opportunity. 惊奇漫画和华特迪士尼都对这部电影给予了厚望,瑞恩也深知错过今年,必须交代美国队长来历的第一部,必然会失去最好的上映机会。 The movie so huge propaganda drums up support, before preview ceremony, used up about 50 million US dollars, but besides 110 million US dollars movie-making costs, Ryan also started out for this movie reached as high as 70 million US dollars propaganda expenses, if the following release expense, the total cost will be 200 million US dollars in addition. 影片如此庞大的宣传造势,在首映式之前,就用掉了近五千万美元,而除了一亿一千万美元的制片成本外,瑞恩还为这部电影开出了高达七千万美元的宣传费用,如果加上后续的发行费用,总成本会达到两亿美元。 However, this is not ten years later the US gets sucked into the mire of Iraq War, causes the anti-war unusually intense the age. 不过,这不是十年后美国深陷伊拉克战争的泥潭,导致反战异常强烈的年代。 In US cartoon „theme” the super hero, received the good reception of institute line side, the Ryan market appeal powerful, passing commercial movie had proven this point, but can this movie be welcome by the audience, as commercial community that most approached the ordinary viewer, they have oneself judgment. 美国漫画中最“主旋律”的超级英雄,同样受到了院线方的热捧,瑞恩的市场号召力有多强大,过往的商业电影早已证明了这一点,而这部电影会不会受到观众的欢迎,作为最靠近普通观众的商业群体,他们有着自己的判断。 From the responses of other film companies, can see the anticipation of Hollywood to this movie, besides most recent several weeks of screening animated film «Monster Shrek», other super big manufactures avoided this running schedule. 从其他电影公司的反应中,也能看出好莱坞对这部电影的预期,除了前几周上映的动画电影《怪物史莱克》外,其他超级大制作纷纷避开了这一档期。 They are not the fools, isn't this similar «Pianist» such depressed movie, the Ryan commercial film powerful? 他们不是傻子,这不是类似《钢琴家》那样沉闷的电影,瑞恩的商业片有多强大？ This directly causes the movie not to screen, created a new North America Film Market record, «American Chief» first Zhou Yuanxian reaches as high as more than 4100, the silver screen number was over 9500! 这直接导致影片还没有上映,就创造了一个新的北美电影市场纪录,《美国队长》的首周院线高达四千一百多家,银幕数更是超过了九千五百块！ The day before preview ceremony, Ryan and in Nicole these two movies the leading actor and actress takes the private plane, left Los Angeles, has the other members of dramatic team. 首映式的前一天,瑞恩和妮可这两位电影中男女主角乘坐私人飞机,离开了洛杉矶,同机的还有剧组的其他一些成员。 „Second?” “第二部？” Sits in the forecastle of airplane, David Fincher shakes the head, to standing Ryan near bar said, „such movie had one enough, didn't I imagine Sam? Reamey is the same, tied up by long time on a series.” 坐在飞机的前舱里,大卫?芬奇摇了摇头,对站在吧台边的瑞恩说道,“这样的电影有一部就够了,我可不想像山姆?雷米一样,被长时间绑在一个系列上面。” „According to your plans, entire series conclusion time, has not known is several years later.” He supplemented one. “按照你们的计划,整个系列结束的时候,还不知道是几年以后呢。”他又补充了一句。 „Good.” “那好吧。” Ryan is carrying the silver pot, helping several people fill to the brim the black tea, sat side Nicole, „this echo actually how, the unknown, next should make what adjustment now, but also after must look at screened, audience's response.” 瑞恩端着银壶,帮几个人倒满红茶,坐在了妮可身边,“这一部的反响究竟怎么样,现在还是未知数,下一部应该做出什么样的调整,还要看上映后观众的反应。” „Cannot......” “不会……” Sits pinches the golden hair to ask in David Fincher nearby Scarlett Johansson, „black widow and team leader will not really have **?” 坐在大卫?芬奇旁边的斯嘉丽?约翰逊捏着金发问道,“黑寡妇和队长不会真的有**吧？” „This must look at the setting in surprised aspect.” Ryan shrugs, carries the teacup, slowly the black tea, „screenwriter has the special team to be responsible, must meet the requirement of entire big series.” “这要看惊奇方面的设定了。”瑞恩耸了耸肩,端起茶杯,慢慢品着红茶,“编剧有专门的团队在负责,要符合整个大系列的要求。” The entire series set the approximate route, the social environment over the next several years will have too many changes, the movie must adapt to the social environment, made the adjustment to the plot promptly. 整个系列只是设定好了大致的路线,随后几年的社会环境会发生太多的变化,电影总要适应社会环境,及时对一些情节做出调整。 However, this is the later matter, what now is most important is «American Team leader»!( To be continued..) 不过,这都是以后的事情,现在最为重要的还是《美国队长》！(未完待续。。)