The transformation work of short film can have the specialist to be responsible, Harvard University begins school to near, Natalie returned to Cambridge City, started the last school year. 短片的转制工作会有专人负责,哈佛大学开学在即,娜塔莉重新回了剑桥城,开始了最后一个学年。 The appearance of Ryan, to her thought and life path had the important impact, after the Natalie graduation, will come to Los Angeles to settle down, after once graduated the matter that goes to Jerusalem to take advanced courses, perhaps never imagined. 瑞恩的出现,对她的思想和人生轨迹都产生了重要的影响,娜塔莉毕业后会来洛杉矶定居,至于曾经毕业后去耶路撒冷进修的事情,恐怕想都没有想过。 As North American each school begins school one after another, electricity film company most important customer segment- young people- went back to the school in abundance, another fiery summer files ended. 随着北美各个学校陆续开学,电影业最重要的消费群体-青少年们-纷纷回到了学校,又一个火热的暑期档落下了大幕。 Starting from September, these small numerous pieces or think the competitiveness insufficient movie, entered the institute line in abundance. 从九月份开始,那些小众片或者自认为竞争力不够的影片,纷纷进入了院线。 Ryan arrived at University of Southern California Cinema institute on invitation. 瑞恩则应邀来到了南加州大学电影学院。 „Professor Gehret.” Ryan entered a reception room. “格雷特教授。”瑞恩进入了一间会客室。 After familiar desk, what sat is the familiar teacher, after having shaken hand, Professor Gehret as one of the cinema institute heads, bringing Ryan to move toward the auditorium. 熟悉的办公桌后,坐着的是熟悉的导师,握过手之后,格雷特教授作为电影学院的负责人之一,带着瑞恩走向了大礼堂。 Right, he returns to the alma mater to speak on invitation. 没错,他是应邀回母校演讲的。 „The result that you make is the pride of entire University of Southern California.” “你做出的成绩是整个南加大的骄傲。” Before entering the auditorium in teaching area, Professor Gehret stopped the footsteps suddenly, „you are one of the school most outstanding graduates.” 进入教学区的大礼堂前,格雷特教授忽然停下了脚步,“你是这间学院最优秀的毕业生之一。” „I also take the status of University of Southern California graduate as the honor.” Ryan serious saying. “我也以南加大毕业生的身份为荣。”瑞恩郑重的说道。 „Prepared the speech?”. Professor Gehret turns toward the entrance to walk slowly, „heard a while ago, you David? Denby disputes isn't able to counter-attack?” “准备好演讲稿了吗？”。格雷特教授缓缓向着门口走去,“听说前段时间,你将大卫?登比辩驳的无法回击？” „I said some facts.” “我只是说了一些事实。” Finishing speaking of Ryan, Professor Gehret sighed lowly, „movie critic was an member who composed this industry.” 瑞恩的话音刚落,格雷特教授低叹了口气,“影评人是组成这个行业的一份子。” „I also think.” Ryan roughly understands his meaning. “我也是这么认为。”瑞恩大致明白他的意思。 Regarding industry that falls gradually, he will definitely not throw too many visions, the movie critic continues himself to struggle. 对于一个渐渐滑落的行业,他肯定不会投去太多的眼光,影评人还是继续自己挣扎好了。 Here is most pays great attention to the academic atmosphere the university campus, has not welcomed and seen off that set, Ryan and Professor Gehret entered the assembly hall directly, previously also noisy assembly hall gradually peaceful. 这里是最注重学术氛围的大学校园,没有迎来送往那一套,瑞恩与格雷特教授直接走进了礼堂,先前还乱哄哄的礼堂渐渐安静了下来。 However. Here is young people in full vigour, the school authorities has not deliberately created what atmosphere, front many people stands to greet with Ryan, is somewhat indistinct also has the impression, after all he graduates is about several years. 不过。这里都是精力旺盛的青年人,校方也没有刻意制造什么气氛,前排不少人站起来跟瑞恩打着招呼,其中有些隐约还有印象,毕竟他毕业也不过几年而已。 This is the typical American assembly hall, sat several hundred people probably, should have the students of other schools. 这是典型的美式礼堂,大概坐了几百人,应该还有其他学院的学生。 Ryan stepped onto the front platform, patted starting gently, the assembly hall is completely finally peaceful. 瑞恩走上了前方的讲台,轻轻拍了下手,礼堂终于完全安静了。 „Long time no see .” “好久不见了,诸位。” He is not the extremely arrogant person. Waves to under with a smile, after the applause of student, mentioned the subject directly. 他本身就不是狂妄之人。笑着对下方挥了挥手,等学生的掌声过后,直接说起了正题。 „I am also the student of this school, here learned the much much useful knowledge, I know, everyone enters cinema institute, definitely comes with the dream, wants to enter the whole world's largest movie industry, wants to become famous Director or the producer. Is this?”. “我也是这座学院的学生,在这里学到了很多很多有用的知识,我知道,大家进入电影学院,肯定是怀着梦想而来,想进入整个世界最大的电影工业,想成为著名的导演或者制片人。是这样吗？”。 In the assembly hall exuded noisy well-meaning laughter. 礼堂中发出了乱哄哄的善意的笑声。 After the laughter falls, Ryan sat simply , to continue saying that „today. I did not discuss the dream, did not discuss the art, in fact everyone should listen, Commentary has said I shut off the person of movie dream and art.” 等笑声落下去后,瑞恩干脆坐了下来,继续说道,“今天。我不谈梦想,也不谈艺术,实际上大家应该听过,评论界一直称我是扼杀了电影梦想和艺术的人。” Under the stage exuded laughter. 台下又发出了一阵笑声。 „You perhaps next year, year after next or over the next several years. Will enter Hollywood work, Hollywood is anything, does not need me to relate in detail. I only want to say that why Hollywood will surpass the entire world, this perhaps to your future some help.” “你们或许明年、后年或者未来几年。就会进入好莱坞工作,好莱坞是什么,想必不用我去细说。我只想对大家说好莱坞为什么会领先全世界,这或许对你们的未来会有些帮助。” The dream and art perhaps are the powers, but wants to base in Hollywood, what need is a more realistic thing. 梦想和艺术或许是动力,但想要在好莱坞立足,需要的是更为现实的东西。 „First said statistics, to the beginning of the century, Hollywood Movie Enterprise accelerated agglomeration and centralism of capital, depended upon the developed capital market and high-tech industry fuses, enhanced the market competitiveness, created performance and victory of causing a stir in the world. Presently, the video product that the world is showing has 85% to come from Hollywood.” “先说一个统计数字吧,到本世纪初,好莱坞电影企业加速了资本的积聚与集中,依靠发达的资本市场与高新技术产业融合,提高了市场竞争力,创造了轰动全球的业绩和战果。当前,全球正在放映的影视产品有百分之八十五来自好莱坞。” „Why will that Hollywood succeed?” Ryan looks that the following student asked back. “那好莱坞为什么会成功呢？”瑞恩看着下面的学生反问。 „Innovation?” The front has a school girl to say. “创新？”前排有一名女学生说道。 „Here has one crowd to vainly hope to insist person diligently.” Also some people said. “这里有一群为了梦想坚持努力的人。”又有人说道。 „You said definitely is one of the reasons.” Ryan smiled , to continue saying that „in my opinion, the production model and entire industrial marketing operation mode of industrialization and sequencing are our keys to success, is the usually called Hollywood assembly line manufacture.” “你们说的肯定是原因之一。”瑞恩笑了起来,继续说道,“在我看来,工业化、程序化的生产模式以及全产业营销运作模式才是我们成功的关键,也就是通常所说的好莱坞流水线制作。” „Your in Hollywood, will want to succeed in Hollywood in the future, must enough understand its operation mode.” “你们的未来在好莱坞,想要在好莱坞成功,就要足够了解它的运作模式。” Ryan did not discuss the similar art of these nihilities and so on topic, his speech is more realistic, „why does such pattern succeed? Why couldn't our movie industries find the opponent in the entire world?” 瑞恩根本不去谈那些虚无的类似艺术之类的话题,他的演讲更加现实,“这样的模式为什么成功呢？我们的电影产业为什么在全世界都找不到对手？” Many student somewhat approximate concepts, do not have to summarize carefully, simultaneously looked curiously. 很多学生有些大致的概念,却没有细致的总结过,同时好奇的看了过来。 „First, Hollywood established the mature industrial operational mechanism.” Ryan stretched out a finger to them. “首先,好莱坞建立了成熟的产业运作机制。”瑞恩对他们伸出了一个指头。 „Although we are facing the threat or this and that issue of terrorism now, but America or the world's first powerful nation, with the development of these year of US economies, the Hollywood movie industry becomes increasingly mature, experiences the cultural test and pop culture surplus environment of test television competition, gradually formed the complete marketability investment model and industrial production pattern and commercialized release pattern and operation system of consumerization showing pattern.” “尽管我们现在面临着恐怖主义的威胁或者这样那样的问题,但美利坚还是世界第一强国,随着这些年美国经济的发展,好莱坞电影工业日趋成熟,经历电视竞争的文化考验、流行文化过剩的环境考验,逐渐形成了完整的市场化投资模式、工业化生产模式、商品化发行模式和消费化放映模式的运作体系。” „These can be said as the foundation of industrial production, on this basis, we can seek the fusion of artistic regular and economic rule, the cultural rule and industrial rule, the myth of achievement Hollywood.” “这些可以说是产业化的基础,在此基础上,我们才能寻求艺术规则与经济规则、文化规则与产业规则的融合,成就好莱坞的神话。” Most students are nodding gently. 大部分学生轻轻点着头。 „However in the globalization process, Hollywood in the national the support of advantage and under commercial mechanism, overcame the movie to output in all sorts of political obstacles, the economic hurdles and cultural hurdle that the different countries face, formed political experience, the cultural experience and the operational experience one set of development international film market, built the global market marketing network.” “而在全球化进程中,好莱坞在国家优势和商业机制的支持下,先后克服了电影输出在不同国家所面临的种种政治障碍、经济障碍、文化障碍,形成了一套开拓国际电影市场的政治经验、文化经验和经营经验,建立了全球市场营销网络。” The under quiet does not have any voice, several hundred students stared in a big way the eye, Hollywood was to them close, actually was still away from mist. 下方静悄悄的没有任何声音,数百名学生均瞪大了眼睛,好莱坞对于他们来说近在咫尺,却依然隔着一层薄雾。 „Second......” Ryan raised up the second finger, „video product commercializes highly.” “第二……”瑞恩竖起了第二根指头,“影视产品的高度商业化。” „After dozens years of effort, the derivative of Hollywood movie will sell the all over the world with the dissemination of movie, the game copyright, the toy copyright, the books copyright and recording copyright that even the movie reorganizes are the origin of high profit, Hollywood turn into the commodity through the built-in advertisement and image product the culture the model!” “经过了几十年的努力,好莱坞电影的衍生产品会随着电影的传播销售到世界各地,甚至电影改编的游戏版权、玩具版权、图书版权、唱片版权都是高额利润的来源,好莱坞是通过内置广告和形象产品将文化变成商品的典范！” „** The story, the star system and movie derivative strategy is our entire strategy important component.” “**故事、明星制度、电影衍生品策略都是我们整个战略的重要组成部分。” At this point, Ryan transformed the topic, „University of Southern California Cinema institute to train the qualified movie producer to be well-known, wants to become a qualified producer, these are you must the matter of concern, otherwise......” 说到这里,瑞恩转变了话题,“南加大电影学院以培养合格的电影制片人而闻名,想成为一名合格的制片人,这些都是你们必须关注的问题,否则……” He aggravated the tone, „movie will lose money, you also draw again less than invest.” 他加重了口气,“电影会赔钱,你们再也拉不到投资。” All students made the sound of approval, this is the Hollywood most basic reality. 所有的学生都发出了赞同的声音,这是好莱坞最基本的现实。 „Told me, did not have the adequate fund, can make the outstanding movie?”. “告诉我,没有足够的资金,能拍出优秀的电影吗？”。 After these words, everyone smiled. 这句话后,所有人的都笑了起来。 „Said again finally, cultural.” “再说最后一点,文化方面。” „No matter the art film, is the commercial movie, after all is a part of our culture. Why can the culture of Hollywood around the world be widely recognized? Because we are good at absorbing to blend, from other local popular movie cultures, for example......, was popular with market for these years very much the Kungfu film, it fused in the Hollywood action movie gradually, becomes the component of our action film.” “不管是艺术电影,还是商业电影,终归属于我们文化的一部分。为什么好莱坞的文化能在全世界范围内得到普遍的认可呢？因为我们善于吸收融汇,来自其他地区受欢迎的电影文化,比如……嗯,这几年很受市场欢迎的功夫电影,它渐渐融合到了好莱坞动作片之中,成为了我们动作电影的一个组成部分。” A student is the Ryan end comes the coffee, he received to drink one, „thanks, pure University of Southern California Cinema institute produces, very long has not drunk.” 一个学生为瑞恩端来咖啡,他接过喝了一口,“谢谢,纯正的南加大电影学院出品,很久没有喝到了。” From entering this assembly hall, Ryan between the expression and action, oneself will regard an member of University of Southern California, this also pulled closer among the distance with students. 从进入这间礼堂起,瑞恩就在言辞和行动间,将自己当成了南加大的一份子,这也拉近了与学生间的距离。 „Continued the topic.” He placed on the coffee the table. “继续刚才的话题。”他把咖啡放在了桌子上。 „Hollywood absorption entire world the essence of movie culture, removes the inopportune place, formed a tradition of mass culture in the long-term entertainment industrial development.” “好莱坞吸收全世界的电影文化的精华,去掉其中不合时宜之处,在长期的娱乐工业发展中形成了一种大众文化的传统。” „The entire world was saying that we do not have the tradition, in fact this is also an advantage!” “全世界都在说我们没有传统,实际上这也是一种优势！” Coughed lowly, Ryan continued the topic in movie, „the Hollywood movie never developed as an artistic creation, but developed as an entertainment industry.” 低咳了一声,瑞恩还是继续电影方面的话题,“好莱坞电影从来不是作为一种艺术创作来发展的,而是作为一种娱乐工业来发展的。” Below has the look that a small number show do not approve, but more people are nodding. 下面有少部分人露出不赞同的神色,但更多人在点着头。 „Element that we through demonstrating a series of public like seeing, for example has the report, to comfort person's wound experience by the good and evil happily, takes the lover becomes the family member finally ‚Cinderella’ and ‚grey young fellow’ the story comes to provide the collective dream for the audience, stimulates the audio-visual custom of people by the scene and intense sound of marvelous sight, formed the Hollywood movie unique dream mechanism and plot play structure, the marvelous sight style, the sensational rhetoric and popularity narrative tradition.” “我们通过展示一系列公众喜欢看到的元素,例如以善恶有报、皆大欢喜来抚慰人的创伤性体验,以有情人终成眷属的‘灰姑娘’、‘灰小伙’的故事来为观众提供集体梦幻,以奇观化的场面和强烈的音响来刺激人们的视听习惯,形成了好莱坞电影特有的梦幻性机制、情节剧结构、奇观风格、煽情修辞和通俗性叙事的传统。” „Dozens years passed by, the society is changing, one generation of die of old age, another generation of grow up, but Hollywood was always insisting that basic popular movie pattern, we can use the art film packing popular movie , to promote the movie to be popular with the popular movie, this made the Hollywood movie at maintaining mainstream also maintained certain innovation, thus adapted to the audience heart man maintained the consumption!” “几十年过去了,社会在变化,一代人老去,又一代人长大,但好莱坞始终在坚持基本大众电影模式,我们可以用艺术电影包装流行电影,用流行电影促进电影流行,这使得好莱坞电影在保持主流性的同时也保持了一定的创新性,从而适应观众心佬的保持消费性！” „Business is the important factor of movie culture, the movie cannot be separated from the populace route eventually, otherwise only then declines a road to walk.” “商业是电影文化的重要因素,电影终究不能脱离大众路线,否则只有没落一条路可走。” Finally, Ryan station, to front several hundred student serious saying, „Hollywood movie , since the advantage establishes that day, is conquering the world, we need to keep this advantage, expands this advantage, but you......” 最后,瑞恩站了起来,对前方几百名学生郑重的说道,“好莱坞电影自从优势建立后的那天,就在征服世界,我们需要保持这种优势,扩大这种优势,而你们……” He aimed under, „your fresh blood, these up-and-comers in Hollywood, is we will expand the safeguard of advantage in the future!” 他指向了下方,“你们这些新鲜的血液,这些好莱坞的新人,则是我们未来扩大优势的保障！” „My words saying.” Ryan carries the table on coffee, does not go to manage cold drop the temperature, drinks like student one of the cinema institute completely, „perhaps these words do not have the fervor, will not have too many help to you, but can always allow you to understand that some operational mechanism of Hollywood, understand how in the future should adapt to Hollywood.”( To be continued......) “我的话说完了。”瑞恩端起桌在上的咖啡,根本不去管冷掉的温度,如同电影学院的学生般一口喝尽,“或许这些话没有激情,也对你们不会有太多的帮助,但总能让你们了解一些好莱坞的运作机制,明白将来该怎么适应好莱坞。”(未完待续……)