„You can say oneself have not read " Harry Potter » series books, can say oneself do not know that " Harry Potter » series must produce the movie, even can say that you dislike that magic boy, but do not say oneself have not heard Harry Potter, that will be your ignorant and inexperienced ironclad proof.” “你可以说自己没有看过《哈利波特》系列图书,也可以说自己不知道《哈利波特》系列要制作成电影,甚至可以说你讨厌那个魔法男孩,但你千万不要说自己从来没有听说过哈利波特,那将是你孤陋寡闻的铁证。” This is a opening of «Harry Potter Phenomenon» article a renowned addison writes. 这是一位著名英国评论家撰写的《哈利波特现象》一文的开头。 Regarding this series, the English even regarded the treasure to treat generally, raises the children's literature, in the British population first said absolutely is not «Green Fairy tale» or «Anderson Fairy tale», can be " Harry Potter » series. 对于这个系列,英国人甚至当成了瑰宝一般对待,提起儿童文学,英国人口中首先说出了的绝对不会是《格林童话》或者《安徒生童话》,一定会是《哈利波特》系列。 Similarly, interviewed 1000 English, 999 know that «Hriphi And Philosopher's stone» must Christmas mount the big silver screen in this. 同样,随机采访一千个英国人,有九百九十九个都知道《哈利比特与魔法石》要在个这个圣诞节登上大银幕。 The English think that British Wang Guocai is " Harry Potter » hometown, but the US media believes this series besides mentioning geographic name, with English not one cent relations, this is the work that the typical American writes. 英国人认为大不列颠王国才是《哈利波特》的故乡,而美国媒体则认为这个系列除了提到了地名外,与英国人没有一美分的关系,这是地地道道的美国人写出来的作品。 Therefore, before the movie opens, under the public relations of certain people, the North American Media separates to powerful Fleet Street again opens fire spatially, the media of two coasts of the Atlantic wish one could to rumble with the missile mutually, once again fell into the noisy continuous condition, the reputation of movie also struck root in the hearts of the people with the hype. 为此,电影上映之前,在某些人的公关下,北美媒体再次对火力强大的舰队街隔空开火,大西洋两岸的媒体恨不得用导弹互轰,又一次陷入了吵闹不休的状态,电影的名声也随着炒作深入人心。 Participated in Time Warner of investment, was gradually controlled by Ryan Walt Disney, is clear knows that what kind of potential this series has, what huge income can bring. 无论是参与了投资的时代华纳,还是逐渐被瑞恩掌控了的华特迪士尼,都清楚的知道这个系列拥有着怎样的潜力,能带来什么样巨大的收入。 After Ryan this author, literary publishing house, motion picture producer as well as related broker team the operation of a series of terrific salesman, not only Harry Potter is well-known, but also is centered on Harry Potter, formed a wealth chain that is above the imagination. 经过瑞恩这个作者、文学出版社、电影制片商以及相关经纪团队的一系列营销高手的运作,不仅哈利波特家喻户晓,而且以哈利波特为中心,形成了一个超乎想象的财富链。 The movie has not opened, the statistics from United States authoritative organization, these seven volume of books sold 270 million volume in North America merely, is almost equivalent to an American every itself. 电影还没有上映,来自全美权威机构的统计,这七册图书仅仅在北美就售出了两亿七千万册,几乎相当于美国人人手一本。 Because of the difference of books edition, average the price of each book probably about 15 US dollars. Solely this market value exceeded 4 billion US dollars. 因为图书版本的不同,平均下来每册的价格大概在十五美元左右。单单这一项市场价值就超过了四十亿美元。 But before the movie opens, from " Wall Street Journal » analysis, thinks when seven movies fully complete, " Harry Potter » series box office gross income is expected over 5 billion US dollars, but the income of peripheral product can be this number ten to 20 times. 而电影上映前,来自《华尔街日报》的分析,认为到七部电影全部完成时,《哈利波特》系列票房总收入可望超过五十亿美元,而周边产品的收入会是这个数字的十到二十倍。 All companies and individuals that participate in the investment cooperation, understand that this series can bring anything for oneself, in the propaganda almost used the strength. 所有参与投资合作的公司和个体,都明白这个系列能为自己带来什么,宣传中几乎倾尽了力量。 Reaches as high as 130 million US dollars production costs besides that Ryan made 150 million US dollars propaganda marketing plans without hesitation, the producer only paid 5 million US dollars, other by Nestle, Burger King, ea and other sponsor investments. In order to receive in exchange for the related authorization. 除了那高达一亿三千万美元的制作成本外,瑞恩毫不犹豫的制定了一亿五千万美元的宣传营销计划,其中制片方只出了五百万美元,其他的由雀巢、汉堡王、ea等诸多赞助商出资。以换取相关的授权。 And biggest from Coca-Cola, it contributed 100 million US dollars to buy out «Harry Potter And the Philosopher's stone» world commodity drink exclusive distribution power. 其中最大的一笔来自可口可乐,它出资一亿美元买断了《哈利波特与魔法石》的全球商品饮料化独家经销权。 „Therefore , our fund pressures are not big.” “所以说,我们的资金压力一点都不大。” After entering the red carpet end alone the interview area, Ryan spoke with confidence to the live broadcast preview ceremony bbc television reporters, „after tonight, we will witness opening of magic time.” 独自走进红地毯尽头的采访区后,瑞恩对直播首映式的bbc电视台记者侃侃而谈,“今晚过后,我们会见证一个魔法时代的开启。” Does not wait for the reporter to continue to ask, Ryan turned around to enter Britain National Theatre. 不等记者继续问下去,瑞恩转身走进了英国国家大剧院。 Preview ceremony places London, naturally must choose the most appropriate first showing place, but in Britain National Theatre the biggest Oliver theater becomes the first choice. 首映式放在伦敦,自然要选最为合适的首映地点,而英国国家大剧院中最大的奥利弗剧院就成为了首选。 Because must accompany Taylor. Nicole has not walked the red carpet, Ryan also quickly passed the red carpet. 因为要陪泰勒。妮可连红地毯都没走,瑞恩也是尽快通过了红地毯。 Enters the Oliver theater time, behind he can hear the scream that transmits, that definitely was the utilities of dramatic team appears. 进入奥利弗剧院的时候,他能听到后面传来的尖叫,那肯定是剧组的小演员们出现了。 Today is the grand occasion of British world of entertainment. These famous British actors, almost received the invitation of dramatic team completely, appeared on the red carpet of theater mostly, the scale of British Oscar could not compare this preview ceremony. 今天可谓是英国娱乐界的盛事。那些有名的英国籍演员,几乎全部收到了剧组的邀请,大部分出现在了剧院的红地毯上,就连英国奥斯卡的规模都比不上这次首映式。 The movie wants to receive the high return. Must have its corresponding investment, how many can present by the small great movie every year? 电影想要获得高回报。就要有与之相对应的投入,以小博大的电影每年能出现几部？ Treats with courtesy the person who is greeting, Ryan looks at all around. Besides the recreation star, the player who he also saw many Manchester United, some also come to greet with him. 边应酬着过来打招呼的人,瑞恩边看着四周。除了文娱明星外,他还见到了不少曼联的球员,其中有些还过来跟他打了招呼。 No matter how the fan opposed, Manchester United becomes his private property unable to change, even certain diehards were still protesting, but the booking rate of Old Trafford simply has not dropped. 不管球迷怎么反对,曼联成为了他的私有财产已经无法改变,即便某些顽固派依然在抗议,但老特拉福德球场的上座率根本没有下降。 Because cancelled the debt purchase, opposed that the Ryan person are also getting fewer and fewer, the most important thing is, club compared with the past, no change. 由于取消了负债收购,反对瑞恩的人也越来越少,最重要的是,俱乐部与过去相比,也没有什么变化。 „Hey, Emma, here.” “嘿,艾玛,这边。” When arrives at Taylor side quickly, Ryan saw that the little girl beckons to the entrance direction, another is hanging the shawl brown sent the girl half step to walk, „Taylor, I thought you.” 快走到泰勒身边时,瑞恩见到小女孩向门口的方向招了招手,另一个挂着披肩的棕发女孩快步走了过来,“泰勒,我想你了呢。” „Dear Charlotte, I also thought you.” Two girl grinning hugging in one. “亲爱的夏洛特,我也想你了呢。”两个女孩笑嘻嘻的抱在了一起。 „Nicole?” “妮可呢？” Waits for two girls to hug, Ryan asked that „how I have not seen her.” 等两个女孩拥抱完毕,瑞恩问道,“我怎么没有看到她。” „Spoke to others.” Taylor the purple late ritual skirt of Latvia, „came several her friends a moment ago.” “跟别人说话去了。”泰勒拉了拉自己的紫色晚礼裙,“刚才来了几个她的朋友。” Ryan nods, because lived the long-term relations in London, Nicole has many friends here. 瑞恩点了点头,因为在伦敦生活了很长时间的关系,妮可在这边有不少朋友。 „Emma, when the feeling of big star how?” Ryan received the vision, looked that to little girl who came. “艾玛,当大明星的感觉如何？”瑞恩把目光收了回来,看向了才过来的小女孩。 „Very unusual feeling.” Emma? Watson showed the symbolic smiling face, after thinking, said, „seems like, probably I am......” “很奇特的感觉。”艾玛?沃特森露出了标志性的笑容,想了想后,说道,“就好像,好像我是……” „The center of the world?” Taylor interrupted. “全世界的中心？”泰勒插嘴。 „Un......” Emma makes an effort to nod, „is this feeling.” “嗯……”艾玛用力点了点头,“就是这种感觉。” She then asked that „did Alison, why you reject my invitation? I want with your together being lucky rug.” 她接着问道,“艾莉森,你为什么拒绝了我的邀请呢？我想与你一起走红地毯呢。” „Because......” Taylor looked at Ryan, this said, „I want to become famous by the song, rather than other ways.” “因为……”泰勒看了看瑞恩,这才说道,“我想凭借歌曲成名,而不是其他方式。” Nod of another little girl appears to understand but not really understand. 另一个小女孩似懂非懂的点了点头。 Ryan favored to rub Taylor's curly hair that drowned, traded glowering of little girl, „Ryan, you messed up my hairstyle!” 瑞恩则宠溺的揉了揉泰勒的卷发,换来了小女孩的怒目而视,“瑞恩,你弄乱了我的发型！” „Dear, comes.” “亲爱的,过来。” Nicole walked at this time, helping the little girl reorganize under a little scattered in disorder hair slightly. 妮可这时走了回来,帮小女孩稍稍整理了下有点散乱的头发。 „What has to harvest?” “有什么收获吗？” After Nicole pulls his arm, Ryan asked that „I saw a moment ago many people greeted with your the double material directors of Paramount and Disney.” 等妮可挽住他的胳膊后,瑞恩问道,“我刚才看到有不少人跟你这位派拉蒙和迪士尼的双料董事打招呼呢。” „Many pursuers.” The corners of the mouth of Nicole hang up the smiling face that slightly cannot be checked. “其中还有不少追求者呢。”妮可的嘴角挂上了微不可查的笑容。 „Who is?” Ryan lowered the sound intentionally, „told me his name, after I guaranteed for five minutes, he will appear in River Thames.” “是谁？”瑞恩故意压低了声音,“告诉我他的名字,我保证五分钟后他就会出现在泰晤士河里。” „Hey, some people came.” Taylor drew two lower hem corners of people simultaneously, the reminder said, „my dear Elder Brother and elder sister, please do note the image?” “喂,有人过来了。”泰勒同时拉了拉两个人的衣角,提醒说道,“我亲爱的哥哥和姐姐,请注意形象好吗？” The person of coming is Orlando Bloom, although Legolas in «Lord of the Rings» first actor's pay are not many, fully made him realize night of becoming a hit taste. 过来的人是奥兰多?布鲁姆,《魔戒》第一部中的莱戈拉斯虽然戏份不多,却充分让他体会到了一夜爆红的滋味。 „No one can have the opportunity to play the box office to surpass 300 million US dollars big manufacture.” “不是谁都能有机会出演票房超过三亿美元的大制作。” Has notified Ryan one group, Orlando Bloom expressed the gratitude, „thank you, Ryan, recommendation thank you.” 跟瑞恩一行人打过招呼,奥兰多?布鲁姆表达了谢意,“谢谢你,瑞恩,谢谢你的推荐。” „You're welcome.” Ryan does not have too many smalltalk words, „fact showed that you do is very splendid.” “不用客气。”瑞恩也没有太多客套的话,“事实证明,你做的很出色。” So splendid male vase, although is not unique, is not quite easy to look. 如此出色的男花瓶,虽然不是绝无仅有,却也不太容易找。 While the opposite party prepares to say goodbye, Ryan remembered that series that prepares suddenly, „wait/etc., Orlando.” 正当对方准备告辞的时候,瑞恩忽然想起了正在准备的那个系列,“等等,奥兰多。” Side transmitted Nicole with the sound that the person greeted, after Ryan looked at one, then said, „Disney is preparing to produce a brand-new trilogy, including role, I think that you were appropriate.” 旁边传来了妮可跟人打招呼的声音,瑞恩看了一眼后,接着说道,“迪士尼正准备制作一个全新的三部曲,其中有一个角色,我认为你非常合适。” „Ryan, so long as you need.” “瑞恩,只要你需要。” Orlando Bloom is a smart person, even if not know that the theme and content, still complied without hesitation, „can tell my general time? I make the manager vacate the running schedule ahead of time.” 奥兰多?布鲁姆是个聪明人,即便不知道题材和内容,依然毫不犹豫的应了下来,“能告诉我大概的时间吗？我让经纪人提前空出档期。” „Next year.” Ryan smiled, patted under his arm gently, „all year round time, the total investment can surpass the Lord of the Rings.” “明年。”瑞恩笑了起来,轻轻拍了下他的胳膊,“一整年的时间,总投资会超过魔戒。” Says goodbye leaves, the fist of Orlando Bloom excitedly had grasped, he felt that oneself simply is a lucky fellow, «Lord of the Rings» two have not screened, received the super big manufacture...... 告辞离开的时候,奥兰多?布鲁姆的拳头已经兴奋的握了起来,他感觉自己简直就是个幸运儿,《魔戒》还有两部没有上映,又接到了超级大制作…… How many advantage is on good terms a great person in Hollywood to have? He then looked at Ryan, young people who that once shot a movie together, has not been an actor is so simple. 交好一个好莱坞的大人物有多少好处？他不禁回头看了眼瑞恩,那个曾经一起拍片的年轻人,早就不是一个演员那么简单了。 Ryan said that naturally is " Caribbean Pirate » series. 瑞恩所说的,自然是《加勒比海盗》系列。 Although the pirate movie declines thoroughly, but the Ryan past result was placed there, after Disney management was discussed that the movie quick official project, Ryan had full authority and responsibility for the related business. 虽然海盗电影彻底没落,但瑞恩过去的成绩摆在那里,迪士尼管理层经过讨论后,电影很快正式立项,瑞恩则全权负责相关事务。 Naturally, he will definitely look for a right executive producer, is responsible for forming and operation dramatic team. 当然,他肯定会找一个合适的执行制片人,负责组建和运营剧组。 The failure of how many commercial films after experiencing, Jerry? Brucker Hemmed does not have too many choices, two world once cooperation were also happy, he had complied producer who took the post of the dramatic team. 经历了几部商业片的失败后,杰瑞?布鲁克海默也没有太多的选择,两人间曾经的合作也算是愉快,他已经答应了出任剧组的制片人。 Before coming to London, Ryan respectively to Johnnie? Depp, Geoffrey? Rush and Gore? Werbinsky sent out the invitation, at present three people have not replied. 来伦敦之前,瑞恩分别向约翰尼?德普、杰弗里?拉什和戈尔?维宾斯基发出了邀请,目前三人还都没有回复。 As for Elizabeth? Miss Swann, he has not thought that good to select previous generation that Pat Kingsley recommended Khaira? Knight. 至于伊丽莎白?斯旺小姐,他还没有想好要不要选用前世那位,派?金丝莉就推荐了凯拉?奈特莉。 „Because I thought that she has the potential.” The manager woman said at that time, „more importantly, she also signed with the kk brokerage firm.” “因为我觉得她有潜力。”经纪人女士当时是这么说的,“重要的是,她还与kk经纪公司签约了。” Nicole walks, pulled his arm, „time was up, we should go.” 妮可走过来,挽住了他的胳膊,“时间差不多了,我们该进去了。” „Right, we should go.” “对,我们该进去了。” Taylor echoes selected the small head, then did the tune draw out the arm, Emma? Watson's tacit pulling above. 泰勒附和的点了点小脑袋,然后曲起了手臂,艾玛?沃特森默契的挽在了上面。 „Good.” When Ryan first turns toward the screening hall to walk, „makes us appreciate Emma's performance.” “那好。”瑞恩当先向着放映厅走去,“就让我们去欣赏艾玛的演出。” This is the movie grand feast of minor, will accomplish one batch red to the super child star of turning purple, so long as this series does not end, they can in the entire world harvest innumerable support. 这是属于未成年人的电影盛宴,也会造就一批红到发紫的超级童星,只要这个系列不落幕,他们就能在全世界收获无数的支持。 Ends after the Harry Potter series what to do? That basically is the non-solution difficult problem.( To be continued..) 至于哈利波特系列落幕后怎么办？那基本属于无解的难题。(未完待续。。)