RIH :: Volume #5

#483: These activities in rule

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Attendance and «Narcotics Network» Director Steven? Soderberg's breakfast appointment, has the lunch with «Crouching tiger , hidden dragon» two producer Ang Lee and Xu Ligong together, in the evening made «Wrestler» Director Redli? Scott as well as Harvey Weinstein drink one cup together, after drinking up , if the interest does not reduce, but can also find the place to be held the revelry party. 出席与《毒品网络》的导演史蒂文?索德伯格的早餐约会,跟《卧虎藏龙》的两位制片人李安和徐立功一起吃午餐,晚上约了《角斗士》的导演雷德利?斯科特以及哈维?韦恩斯坦一起喝一杯,喝完之后如果兴致不减,还可以找地方举行狂欢派对。 This sounds the dream timetable, but during promulgation season, an Oscar core judge ordinary day. 这听起来很梦幻的时间表,只不过是在颁奖季期间,一个奥斯卡核心评委的普通一天。 The stars, good food, the comfortable environment and joyful conversation, these are only in the Oscar public relations won the ballot ‚prologue’, the ambitious film executives know, these investments are meaningful, because obtained the looking upon with favor of schools and judges, the work nomination even won Oscar, can bring very big economic return. 明星、美食、舒适的环境、愉悦的交谈,这些只是奥斯卡公关活动中赢得选票的‘开场白’,有野心的片商们知道,这些投资是有意义的,因为获得了学院和评委们的垂青,作品提名甚至赢得奥斯卡,都能带来很大的经济回报。 Showing again of movie, selling and second edition of DVD, peripheral trading, even is the investments of other company movies, probably becomes the logical matter, this is ‚prestige’ effect. 影片的重映,DVD的发售、再版,周边的贩卖,甚至是公司其他影片的投资,好像都成为了顺理成章的事,这就是‘声誉’效应。 In order to maintain Oscar this brand basically fair, public and transparent, the movie art and scientific school cannot clearly stipulate to buy votes , can not provide the present to receive in exchange for the ballot to the school members, but, this matter is always ‚you have the policy, I have countermeasure’, sly and filthy rich for example Ryan such producer, can always do everything possible to dodge this ban. 为了维护奥斯卡这个品牌最基本的公平、公开、透明,电影艺术与科学学院明文规定不得贿选,也即不得向学院成员提供礼品来换取选票,不过,这种事向来是‘你有政策,我有对策’,狡猾且财大气粗比如瑞恩这样的制片方,总是能想方设法规避这项禁令。 According to the stipulation of school, enters for the work of Oscar, must submit the appraisal material to the appraisal committee of school, but «Wrestler» except for must outside copy and DVD, but also including the following thing, four big book size picture albums- introduction movie Ryan the letter/believes of genuine signature, as well as specially the tray of wrestler version makes to order from Holland. 按照学院的规定,报名参加奥斯卡的作品,必须向学院的评委会提交评审材料,而《角斗士》除了必须的拷贝和DVD外,还包括如下物件,四本大开本画册-介绍影片方方面面-瑞恩亲笔签名的信,以及一个专门从荷兰订做的角斗士版的盘子。 These things, basically walk randomly in the present and complimentary gift edge, without doubt will increase the favorable impression of judge. 这些东西,基本上都游走在礼品与赠品的边缘,无疑会增添评委的好感。 Ryan does is also conservative. The «Narcotics Network» producer gave some judges to mail the value 149 US dollars newest Sony players simply, built-in movie original sound small dish, once some people inquired, may argue was understands the movie relevant information the tool, had not gone bad the custom. 瑞恩这边做的还算是保守。《毒品网络》的制片方干脆给一些评委邮寄了价值149美元的最新索尼播放器,内置电影原声碟,一旦有人查询,可争辩说是了解电影相关信息的工具,也没坏了规矩。 No matter gift or complimentary gift. Although the single value is not high, but the SMS several thousand judges are also big expenses, in addition the drumming up support funds of media, Oscar seeded players ‚self-promotion’ cost, actually pen huge expenses. 不管是礼物还是赠品。虽然单个价值并不高,但群发数千位评委也是不小的花销,再加上媒体的造势经费,奥斯卡种子选手们‘自我宣传’的成本,其实还是笔巨大的开销。 Ryan remembers that in the past once had the statistics, in promulgation season. The independent movie possibly spends hundreds of thousands of US dollars to conduct the public relations, but generally big movie studio each movie average expenditure in several million US dollars , in the competition is fierce in the situation, and winning, the producer will also pound the large sum of money propaganda sometimes. 瑞恩记得过去曾有统计,在颁奖季。独立影片可能花数十万美元进行公关,而一般大制片厂每部电影平均花费均在数百万美元,而在竞争激烈且志在必得的情况下,制片方有时也会砸重金宣传。 For example this time, for «Wrestler», Ryan pounded down more than ten million US dollars related expense simply. 比如这一次,为了《角斗士》,瑞恩干脆砸下了上千万美元的相关费用。 These are also quite normal public relations. The final several years of Ryan previous generation, Oscar almost became the political campaign, the public relations side hardly no longer satisfies only propagandizes itself, but while for own public relations, but also using the opinion of media, slandered the opponent directly. 这些还算是比较正常的公关活动。瑞恩前世的最后几年,奥斯卡几乎就成了政治竞选,公关方远远不再满足只宣传自己,而是在为自己公关的同时,还利用媒体的言论,直接诋毁对手。 The relations of occupation because is engaged , the Ryan previous generation had known about these. Most typical is 2010 «Explosive disposal Army», at that time took the post of Meggen of producer? Alison, uses family's influence, not only attacks biggest competitor «Avatar» on the media, even writes to some school members, the clear words call on the opposite party do not vote to «Avatar». 因为从事的职业的关系,瑞恩前世对这些有所了解。最典型的莫过于2010年的《拆弹部队》,当时出任制片人的梅根?埃里森,利用家族的影响力,不但在媒体上攻击最大的竞争对手《阿凡达》,甚至写信给部分学院成员,明言要求对方不要投票给《阿凡达》。 The final matter showed, her then public relations were extremely effective, «Explosive disposal Army» won total victories on Oscar. 最后的事情证明,她当时的公关极其有效,《拆弹部队》在奥斯卡上大获全胜。 However, this obviously overdone public relations behavior, brought a series of evil consequences. 但是,这种明显过火的公关行为,也带来了一系列的恶果。 Afterward she invested «Hunted and killed Bin Laden». When the promulgation season starts the momentum is very prosperous, later actually suffers the setback, first is the school members of dozens core levels, openly declared oneself will not like this/should piece as well as not to this/should voting, afterward even parliament member and Central Intelligence Agency mixed. Not only sends the statement accusation movie description to be groundless, but also on „whether exists to leak” launches the investigation. 后来她投资的《猎杀本拉登》。在颁奖季开始时声势很旺,后期却遭遇挫折,先是数十位核心层的学院成员,公开申明自己不喜欢该片以及不会给该片投票,后来连国会议员和中央情报局都掺合了进来。不仅发声明指责影片描绘不实,还将就“是否存在泄密”发起调查。 Finally, this/should piece is greatly hot from the earlier period, when to promulgation only harvested a technical award item, but the second day of Academy Awards ceremony, the relevant agency cancelled the investigation to this/should piece. 最终,该片从前期大热,到颁奖时仅收获了一个技术奖项,可就在奥斯卡颁奖典礼的第二天,相关机构就取消了对该片的调查。 „Oscar like the battlefield, must drum up support and must manipulate strategically for oneself mutually, by starting to ending several -month long public relations, garnered votes like the presidential election, making the person body and mind exhausted.” “奥斯卡像战场一样,要为自己造势、要互相勾心斗角,由开始至结束长达数个月的公关活动,如同总统选举般拉票,令人身心疲累。” When this was Ryan several years ago rushed about the feelings for the Nicole best actress, however to today, he has not been in the past that Ryan Jenkins, what even if faced was Oscar, still had to transform the qualifications of hunter from the prey. 这是瑞恩前几年为了妮可的最佳女主角奔波时的感触,然而到了今天,他早已不是当年那个瑞恩?詹金斯了,即使面对的是奥斯卡,也有了从猎物转换成猎人的资格。 Stands in the Hollywood highest place, to looks at Oscar, will understand that the importance of public relations, can always use various conditions to enable the public relations to serve the expected purpose. 站在好莱坞最高的地方,向下去看奥斯卡,会更加了解公关的重要,总能利用各种条件使公关达到预期目的。 In " Wrestler » propaganda period, Ryan organized three groups of publicists to be responsible for planning, a Jenkins film company two groups of personnel was responsible for the business planning screening and propaganda, the Pat Kingsley subordinate one group in Harvey Weinstein unification coordinated, specifically was responsible for the Oscar public relations, finally according to the personality and hobby of judge different formulated the corresponding strategy. 早在《角斗士》的宣传期,瑞恩就组织了三组公关人员负责策划,詹金斯影业的两组人员负责企划上映和宣传事宜,派?金丝莉下属的的一组则在哈维?韦恩斯坦的统一协调下,专门负责奥斯卡公关,最终按照评委的性格和爱好不同制定出相应策略。 Nominates forthcoming these days in Oscar, without doubt is the public relations propagandizes the most crucial time, Ryan here firepower full, portrays «Wrestler» especially Maximos on the media vigorously both big and humble image, the lord creates, although comes into public view the number of times is not many, but presents such as the England gentleman virtuous young woman to be amiable each time, replenished the impression mark to the outside world. 在奥斯卡提名即将公布的这段时间,无疑是公关宣传最为关键的时刻,瑞恩这边的火力全开,在媒体上大力塑造《角斗士》特别是马克西莫斯既高大又谦逊的形象,主创虽然公开亮相的次数不多,但每次亮相都如英伦绅士淑女般谦和有礼,给外界加足了印象分。 Various group of sociologists and professionals also offer one's experiences as an example, let this movie and lead become the synonym of freedom and responsibility, with the lapse of time, the accumulation of «Wrestler» box office digit is getting higher and higher, screens for a month close to 200 million US dollars North American box office records, shook off other competitors by far. 各路社会学家和专业人士也现身说法,让这部电影和其中的主角成为了自由和责任的代名词,随着时间的推移,《角斗士》票房数字的积累越来越高,上映一个多月接近两亿美元的北美票房成绩,远远甩开了其他竞争对手。 Regarding award item, Ryan definitely first ensure can attain the best actor to nominate, first obtains admission ticket that can contend. 对于奖项方面,瑞恩肯定是优先保证能拿到最佳男主角提名,先获得可以角逐的入场券。 „Ryan Jenkins most is good at deducting the complex human emotional world, in «Wrestler», under that heavy and solid armor, can still see pleasantly warmly, but the perceptual heart that clearly Ryan shows, by that sad look and oozing of blood wound and refers to the sand that in the seam falls leisurely transmitting to the heart of each audience.” “瑞恩?詹金斯最为擅长演绎复杂的人类情感世界,在《角斗士》中,在那沉重、坚实的盔甲下面,依然可以清楚地看到瑞恩展现出的温软而感性的心,透过那忧伤的眼神、渗血的伤口和指缝中滑落的沙粒悠悠传送到每个观众的心中。” „In movie all these, the true giant star can achieve, no wonder movie fan always Ryan and Malone? Brando and other silver screen seniors place on a par, however unlike other stars, the Ryan wisdom and is full of the character, others always rush to face reporter's lens performance, but he actually looks but not see frequently, ignores, does not follow the fashion not to advocate the vanity, the deductive role is rough from time to time, firm and resolute, deep and solemn, from time to time is relaxed, natural, free......” “影片中所有这一切,只有真正的巨星才能做到,难怪影迷总是把瑞恩与马龙?白兰度等银幕前辈相提并论,然而与其他明星不同,瑞恩睿智而又充满性格,别人总是抢着面对记者的镜头表现自我,可他却常常视而不见,置若罔闻,不追随时尚也不崇尚虚荣,演绎的角色时而粗犷、坚毅、深沉、冷峻,时而轻松、潇洒、自如……” In 2001 on " Vanity fair » beginning of the year periodical, can see " Wrestler » form everywhere, the Ryan performing skill is the key point that they promoted. 2001年《名利场》的开年期刊上面,随处可以见到《角斗士》的身影,瑞恩的演技则是他们鼓吹的重点。 Naturally, Ryan these years performance, could handle the sounds of these praises completely. 当然,瑞恩这几年的表现,完全当得起这些赞誉的声音。 The media public relations of movie not only mount the newspaper the related event a process, but is a huge operation action, after many years of wearing , the Ryan team has the rich relevant experience, the plan of formulation is nothing less than careful. 电影的媒体公关不仅仅是将有关事件登上报纸的一个过程,而是一项庞大的运作行动,经过了多年的磨合,瑞恩的团队具备着丰富的相关经验,制定的计划不可谓不仔细。 In order to guarantee successfully, Harvey Weinstein even spent the money, hired the deputy directors of Bush Jr. campaign team to help directly. 为了保证成功,哈维?韦恩斯坦甚至花费了一大笔钱,直接雇佣了小布什竞选团队的副经理来帮忙。 Besides the mail to the related DVD appraisal material of judge outside, Ryan made one suppress 160,000 «Wrestler» DVD, distributed in the member of cinema institute each link, making the movie call climb high unceasingly. 除了邮寄给评委的相关DVD评审材料外,瑞恩又让人压制了16万张《角斗士》的DVD,派发到了电影学院各个环节的成员中,使得影片呼声不断攀高。 All these, Ryan wants to guarantee possible infinitely great of prize, disadvantage that although the age is unable to reverse, but he does not want to wait, the main energy over the next two years, must place Disney inevitably, impossible, in performance continued like these years, investment so much time. 所有的这一切,瑞恩只是想要保证获奖的可能无限大,虽然年龄是无法逆转的劣势,但他不想等下去了,未来两年的主要精力,势必要放在迪士尼的身上,不可能在表演方面继续像这几年一样,投入如此多的时间。 Said that is inaccurate, because he plans vigorously to perform in a good play, the main audience is Disney, if Nicole this leading lady energy firepower full, the effect may be called the terrifying absolutely. 这么说也不准确,因为他打算倾力演一出好戏,最主要的观众就是迪士尼,如果妮可这位女主角能火力全开的话,效果绝对堪称恐怖。 Therefore, Ryan public relations method, almost with limit. 因此,瑞恩的公关手段,几乎用到了极限。 The market billboard near school location, was rented by Jenkins film company, the surrounding several restaurants, the wallpaper changed into " Wrestler » poster completely, guaranteed the school members who nearby dine, the dinner time were even surrounded by Maximos. 就连学院所在地附近的商场广告牌,都被詹金斯影业租赁了下来,周围的几家餐馆,墙纸全部换成了《角斗士》的海报,确保就近用餐的学院成员们,连吃饭时间都被马克西莫斯包围。 From beginning to end, Ryan has been staying fast at that fuzzy bottom line, so long as is not too overdone, by his present position, the school will not easily make the opinion of attack. 自始至终,瑞恩一直严守着那条模糊的底线,只要不是太过火,以他现在的身份地位,学院也不会轻易发出抨击的言论。 Oscar back public relations are long-standing, to the United States media even is some public, is not the secret. 要知道,奥斯卡背后的公关由来已久,对全美媒体甚至是一些公众来说,根本就不是秘密。 From certain perspectives, the Oscar public relations are also like the political campaign, what represented campaigns for the will, is the spirit of striving for victory. 从某些方面来说,奥斯卡公关与也政治竞选一样,代表的是竞选意志,是求胜的精神。 Although is possible the deviation in the utilization process, but lacks the public relations to indicate that the most basic competitive stance does not have continually, this is advocating the free competition North America, will be regarded as the unqualified competitor. 虽然在运用过程中可能出偏差,但缺乏公关就表明连最基本的竞争姿态都没有,这在崇尚自由竞争的北美,会被视为不合格的竞争者。 But Ryan also nominates the last chance before announcement with a sense of urgency, held the grand party in the Jenkins manor several times, sent to continue early morning several times. 而瑞恩也抓紧提名公布前的最后机会,在詹金斯庄园中数次举行了盛大的派对,有几次派对都持续到了凌晨时分。 Each public relations expert has own public relations attainment, but all winners have certain common trait- utilizes own advantage and right strength tip does not remain, displays the pinnacle in the rule! 每一位公关高手都有自己的公关心得,但所有赢家都有一定的共同特点-把自己的优势和权利力运用得点滴不剩,在规则内发挥到极致！ Naturally, the quality of movie is all these foundations, this point is without a doubt. 当然,电影的质量是这一切的基础,这一点毋庸置疑。 Perhaps in certain genuine movie artist eyes, judges the great art with the vision of human, is too rather vulgar is too subjective, but the person is the social animal, this society is comprised of a additional another small group, which circle regardless of places, must obey the rule of this circle to a certain extent. 或许在某些真正的电影艺术工作者眼中,用人类的眼光去评判伟大的艺术,未免太庸俗太主观,但人是社会性的动物,这个社会又是由一个加另一个小圈子组成,无论身处哪个圈子,就要在一定程度上遵守这个圈子的规则。 The work that beforehand can do, Ryan almost achieved the pinnacle, the luck became not allow to neglect factor at this time. 事先能做的工作,瑞恩这边几乎做到了极致,运气这时候就成为了不容忽视的因素。 Perhaps was the reason of new century new change, the movie art and scientific school postpones in February the public time that this Oscar nominated, but before nominating, Ryan first appeared at the awards ceremony of Golden Globe. 或许是新世纪新变化的缘故,电影艺术与科学学院将本届奥斯卡提名的公办时间推迟到了二月份,而在提名出来前,瑞恩先出现在了金球奖的颁奖典礼上。
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