RIH :: Volume #5

#476: Lawsuit

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The time stepped over in November, December's arrival, means the big manufacture movie that shows will be getting more and more, but the movie-making cost reaches as high as 100 million US dollars «Wrestler» without doubt is this running schedule most noticeable movie, is eye-catching besides its personnel enough, but also related to a lawsuit, the federal court has not made the final judgement until now. 时间迈过了十一月份,十二月份的到来,也意味着上映的大制作电影会越来越多,而制片成本就高达一亿美元的《角斗士》无疑是这个档期最引人注目的电影,除了它的主创人员足够吸引眼球外,还涉及到了一场官司,直到现在联邦法院还没有做出最后的裁决。 However, another lawsuit that has in Hollywood, diverted the attention of media rapidly. 然而,另一件发生在好莱坞的诉讼案,迅速转移了媒体的视线。 Dozens Walt Disney's retail shareholders and hold the small-scale investment institution of stock, brings Disney Board of directors to Delaware Balance Court jointly. 数十位华特迪士尼的散户股东和握有股份的小型投资机构,联名向特拉华衡平法院起诉迪士尼董事会。 The Disney shareholders sue saying that in 1995 the company did hire Michael? Ovize takes the post at the company president incident, the company board of directors obeys in Eisner will completely, but company nomination committee be at dormant state, because board of directors is not assiduous, the absence of nomination committee, created the company will by the aspect that Eisner leads by the nose, the company was forced to accept Eisner's nomination, worked as red professional manager Michael by Hollywood? Ovize holds the post of this collection film and television, the theme park, animation and other class of constitution the company presidents of fairy tale World Disney. 迪士尼股东们诉称,1995年公司聘用迈克尔?奥维兹出任公司总裁一事上,公司董事会完全听从于艾斯纳一人的意志,而公司提名委员会更是处于休眠状态,正是由于董事会的不勤勉,提名委员会的缺席,才造成了公司意志被艾斯纳牵着鼻子走的局面,公司被迫接受了艾斯纳的提名,由好莱坞当红职业经纪人迈克尔?奥维兹担任这个集影视、主题公园、动画等多种门类构成的童话世界迪士尼的公司总裁。 But Michael? Ovize lacks controls the ability and experience of Disney such giant company, the creativity and coordination ability that more deficient disney world needs, after taking office , not only has not reversed the company aspect, instead causes the company situation aggravation, he appoints people by favoritism and abuses the power, to come and go freely and splits and take the company property with other directors, but also direct and childhood good friend Michael Eisner quarrel. 而迈克尔?奥维兹缺乏驾驭迪士尼这样巨人公司的能力和经验,更缺乏迪士尼世界所需要的创意和协调能力,上任后不但没有扭转公司局面,反而使得公司情况更加恶化,他任人唯亲、滥用权力、独来独往、与其他董事交恶、占用公司财产,还直接与童年好友迈克尔?艾斯纳反目。 Similarly, has not undergone the strict program authorization, Michael Eisner fries Aoweici squid, Disney must pay including 140 million US dollars severance for this reason altogether about 200 million US dollars great sum of money. 同样,没有经过严格的程序审定,迈克尔?艾斯纳炒了奥维茨的鱿鱼,迪士尼为此要支付包括1.4亿美元离职补偿金在内总共近2亿美元的巨款。 The angry Disney shareholders, petitioning the court to order Michael? Ovize returns the company already the severances and interest 200 million US dollars of paying, and requests the court to order Disney directors headed by Eisner to undertake repays the responsibility. 愤怒的迪士尼股东们,诉请法庭判令迈克尔?奥维兹返还公司已经支付的离职补偿金及利息2亿美元,并要求法庭判令以艾斯纳为首的迪士尼董事们承担连带偿还责任。 All sounds almost aimed at a point- losing one's voice of board of directors and nomination committee is related with Eisner huge personal clout strength, all responsibility should withstand by Michael Eisner one person. 所有的声音几乎指向了一点-董事会和提名委员会的失声与艾斯纳庞大的个人影响力有关,所有的责任应由迈克尔?艾斯纳一人承受。 This lawsuit classics and commentaries left, caused in an uproar of media, the investment institution that later Wall Street several owned stocks Disney issued the statement. In team that will join the lawsuit, initiated the entertainment and stir-frying of financial two big industry media. 这一诉讼案一经传出,引起了媒体的一片哗然,随后华尔街数个持股迪士尼的投资机构发表声明。将加入诉讼的队伍之中,更是引发了娱乐与金融两大行业媒体的爆炒。 The filers come from the shareholder of Disney, by the suitor is an executive of Disney, the shareholder produces the contradictory matter with the management, is not rare in North America, but the spear points of these shareholders do not aim at any organization, directly aimed at the individual executive including Michael Eisner. 起诉人来自迪士尼的股东,被起诉者则是迪士尼的一众高管,股东跟管理层产生矛盾的事情,在北美并不罕见,而这些股东的矛头不针对任何机构,直接指向了包括迈克尔?艾斯纳在内的个体高管。 The management wastes the money of shareholder. Especially related to several hundreds of millions US dollars great sum of money, is not several explanations issues several statements to counter-balance. 管理层浪费股东的金钱。特别是涉及到数亿美元的巨款,可不是几句解释发表几个声明就能抵消的。 In this commercial highly developed state, the benefit decided the position of buttocks, who moved the cake of interest group, they will jump to do right with whom. 在这个商业高度发达的国度,利益决定了屁股的位置,谁动了利益集团的蛋糕,他们就会跳出来跟谁做对。 After some time waiting, this United States most respected company court took up this litigation officially. 经过一段时间的等待后,这家全美最受尊重的公司法院正式受理了这起诉讼案。 But the shareholders of Disney choose the court in Delaware, but does not choose the court in California. Because of Walt Disney's registration in Delaware. 而迪士尼的股东选择特拉华州的法院而不选择加州的法院。是因为华特迪士尼的注册地就在特拉华州。 Preferential tax policy that because Delaware implements, and Delaware superior judicial system, Delaware becomes the US most popular company to register one of the places, the global wealth 500 strong companies were over half to be formed to register the office or the subsidiary company in Delaware, but in the New York Stock Exchange listed company also 1/3 established to register in Delaware. 由于特拉华州推行的税收优惠政策,以及特拉华州优越的司法体系,特拉华州成为美国最受欢迎的公司注册地之一,全球财富五百强公司其中超过一半在特拉华州成立注册了办事处或分公司,而纽约证券交易所上市公司中也有三分之一在特拉华州成立注册。 But because Delaware does not request the registration company to strictly in this/should state operation, therefore most registration companies only symbolically are equipped with the office in Delaware, pays taxes to the Delaware government in the declaring goods season. 但由于特拉华州并不严格要求注册公司必须在该州运营业务,所以大部分注册公司仅只象征性地在特拉华设有办公室,在报税季节向特拉华州政府纳税。 Jenkins film company under Ryan name and other companies. The registration similarly is Delaware, but several companies shared a big office. 瑞恩名下的詹金斯影业等绝大多数公司。注册地同样是特拉华州,不过数个公司分享了一个大办公室。 The name point of countries' of American ten thousand tax does not have the moisture content, if not use the legitimate reasonable method to avoid taxes, the tax money of payment makes many big groups badly battered sufficiently. 美利坚万税之国的称呼一点都没有水分,如果不使用合法合理的手段避税,缴纳的税金足以使很多大集团焦头烂额。 Joining of Wall Street certain organizations, making this lawsuit more noticeable, entertainment media, the financial media are not a fool, if lost the strong support of Wall Street capital. At the Michael Eisner existing stock, the chairman and CEO position definitely cannot hold on to your hat. 华尔街某些机构的加入,使得这场诉讼案更加引人注目,无论是娱乐媒体,还是金融媒体都不是傻子,如果失去了华尔街资本的强大支持。以迈克尔?艾斯纳现有的股份,董事长兼CEO的位置肯定坐不稳。 Quick, had the reporter to photograph Michael Eisner in Wall Street oneself form. 很快,就有记者在华尔街拍摄到了迈克尔?艾斯纳本人的身影。 „According to me with the estimate of small Wilson, this litigation might drag.” “按照我跟小威尔逊的估计,这起诉讼案很可能会拖下去。” Scott who comes back from New York, sits in the living room in villa, was discussing with Ryan the current situation, „case must undergo two rounds of question at least. Should subpoena Michael Eisner and Michael? Aoweici, but......” 从纽约回来的斯科特,坐在别墅的客厅里,跟瑞恩讨论着目前的形势,“案子最少要经过两轮的诘问。应该会传唤迈克尔?艾斯纳和迈克尔?奥维茨本人,不过……” Scott gave a very helpless hand signal to Ryan, „now temporarily not related law stipulates, if according to commercial ruling law ruling. Finally may determine Disney Board of directors to be innocent.” 斯科特对瑞恩做了个很无奈的手势,“现在暂无相关的法律规定,如果按照商业判决法判决。最终有可能会判定迪士尼公司董事会无罪。” „They guilty innocent are not the goals that we must achieve, not?” Beckoning with the hand of Ryan does not care about, is holding appreciatively the coffee cup in hand, „, so long as can divert some energy of Disney Board of directors, did a bit less to look for trouble in our preparation periods is OK.” “他们有罪无罪也不是我们要达成的目的,不是吗？”瑞恩不在意的摆了摆手,把玩着手中的咖啡杯,“只要能分散迪士尼董事会的部分精力,在我们的准备期少来找麻烦就可以了。” Like similar «Wrestler» matter, if jumps on noisy one once in a while, that really makes one incomparably become fed up. 像类似《角斗士》这样的事情,如果隔段时间就跳出来闹上一通,那真让人无比生厌。 Naturally, certain people are not the fools, the method beyond this rule uses with occasionally, if often uses, that wants to be the industry public enemy. 当然,某些人也不是傻子,这种规则外的手段偶尔用用还可以,如果经常使用的话,那就是想做行业公敌了。 According to the analysis of Ryan, before possibly for one's own selfish interests, now for huge benefit. 根据瑞恩的分析,以前可能是为了一己之私,现在则是为了巨大的利益。 The benefit is to touch the will of the people forever and initiates the greed best tool. 利益永远是打动人心和引发贪欲最好的工具。 Is getting more and more near from " Wrestler » release date, Jenkins film company and held the post of Paramount film company of distributor, as if simply had not been affected, on the network, television and paper media, can see " Wrestler » picture and preview everywhere, the giant poster stood erect early in the major city most conspicuous advertisement positions. 距离《角斗士》的上映日期越来越近,詹金斯影业和担任了发行商的派拉蒙影业,似乎根本没有受到影响,网络、电视以及纸质媒体上面,到处可以见到《角斗士》的图片和预告片,巨大的海报更是早早竖立在了各大城市最为显眼的广告位上。 Especially in network propaganda base, on Yahoo ! and Google and other portals, appeared about " Wrestler » virus connection, now the viral marketing is famous, cannot achieve the effect of that false documentary film Dahlen they photographs by far. 特别是网络这一块宣传阵地上,雅虎和谷歌等门户网站上,出现了很多关于《角斗士》的病毒式连接,如今病毒式营销早已为人熟知,远远达不到达伦他们拍摄的那部伪纪录片的效果。 This point obtains the excellent verification on " Sorceress Blair » body that last year screened, lion gate film company almost duplicated the flowers film company initial virus marketing means perfectly, but there is an audience who experienced one time, in a short time once again faced the propaganda way of this overdrawing market, that was not convinced. 这一点在去年上映的《女巫布莱尔》的身上得到了极好的印证,狮门影业几乎完美的复制了花朵影业当初的病毒式营销手段,但有了一次经历的观众,短时间内又一次面对这种透支市场的宣传方式,那就不怎么买账了。 Finally is this photography cost, only then several tens of thousands US dollars, the propaganda expense invested thousands of US dollars false documentary films, no longer the magnificence of previous generation, harvested the less than 3 million US dollars box offices in North America again merely, the overseas showing power had not sold several, making the lion gate film company high level want to cry but have no tears. 结果就是这部拍摄成本只有数万美元,宣传费用投入了千万美元的伪纪录片,再也不复前世的辉煌,在北美仅仅收获了不到300万美元的票房,海外放映权更是没有卖出去几家,使得狮门影业的高层欲哭无泪。 The viral marketing does not have mystery of that imagination, if not grasp well, tragedy definitely is the investor. 病毒式营销没有想象的那么神奇,如果掌握不好其中的度,悲剧的肯定是投资方。 The reverse psychology exists in the young people incessantly, the adult also has. 逆反心理不止存在于青少年中,成年人同样也有。 The simplest example, to hype the men and women to act the leading role in or scandal of Director when photographing movie as the propaganda way, how many first time may even draw a box office number for the first time, if the number of times were many? 最简单的例子,以炒作男女主演或者导演在拍摄电影时的绯闻作为宣传方式,第一次甚至前几次都可能会拉动一点票房数字,如果次数多了呢？ The movie of Director or actor, always seeks the eyeball in the way of scandal, will soon be eliminated by the market, especially quick, pays great attention to the practical interest in the transforming speed Hollywood. 一个导演或者演员的电影,总以绯闻的方式博取眼球,用不了太久就会被市场所淘汰,特别是在新旧交替速度快、更加注重现实利益的好莱坞。 Takes a broad view at Hollywood, an actor or Director, how many there are to use this way to propagandize the movie? 放眼好莱坞,一线的演员或者导演,有几个会利用这种方式宣传电影？ Naturally, movie that Ryan plays the lead, is the movie of Jenkins film company product, has not used this propaganda way. 当然,无论是瑞恩主演的电影,还是詹金斯影业出品的电影,都没怎么用过这种宣传方式。 «Wrestler» will soon screen, entered the most intense propaganda period, from the producer to the issuer to the institute line side, all neglected so-called plagiarism again, the theater best propaganda column all left this movie, the Ryan passing result is the source of their confidence. 《角斗士》即将上映,进入了最为密集的宣传期,从制片方到发行方再到院线方,全都忽略了所谓的抄袭事件,影院最好的宣传栏位全部留给了这部电影,瑞恩过往的成绩就是他们信心的源泉。 But is being screened «Monsters» continues to catch up in propaganda, Pixar invested 10 million US dollars propaganda expenses again, making the movie the total cost be 155 million US dollars, surpassed «Toy Story 2» completely, becomes Pixar Studio to invest the highest animation lengthy picture until now. 而正在上映中的《怪兽电力公司》继续在宣传方面发力,皮克斯再次投入了一千万美元的宣传费用,使得影片的总成本达到了一亿五千五百万美元,完完全全超过了《玩具总动员二》,成为了皮克斯工作室迄今为止投入最高的一部动画长片。 The effect of like this bringing is extremely tangible, following first week 69 million US dollars after times week 52 million US dollars, the movie attained 35 million US dollars box office in the third week, the box office in North America arrived in 150 million US dollars this number, may become this year the second North American box office broken 300 million movies. 这样带来的效果极其明显,继首周6900万美元和次周5200万美元之后,电影在第三周又拿到了3500万美元票房,北美的票房累计来到了1亿5000万美元这个数字上,极有可能成为今年第二部北美票房破3亿的电影。 Meanwhile, that side the federal court spread the good news, when distance «Wrestler» scheduled first showing day ten days, the federal court refused plaintiff lawyer to send out the request of preliminary injunctive, «Wrestler» can definitely screen on time. 与此同时,联邦法院那边传来了利好消息,就在距离《角斗士》预定的首映日十天的时候,联邦法院拒绝了原告律师发出初步禁止令的请求,《角斗士》完全可以按时上映。 After the movie opens, the same judge makes the judgement, thinks «Wrestler» and Mark? Among Moriju's scripts is not correlated. 而在电影上映后,同一位法官作出裁决,认为《角斗士》和马克?莫里克的剧本之间并不存在关联。 Protects own interests, this is any choice that stands the high-level person to make naturally, although the opposite party enlivens the unimportant person in outwardly on, the Ryan ignores they will not continue free and unrestrained. 保护自己的利益,这是任何一个站到高层的人天然就会做出的选择,虽然对方只是活跃在明面上的小人物,瑞恩也不会放任他们继续逍遥自在。 Does his lawyer team use the Jenkins film company name the libel to sue the Mark quickly? Moriju, proposed publicly apologized as well as reaches as high as about 3 million US dollars indemnity clauses. 他的律师团队很快就用詹金斯影业的名义以诽谤罪起诉马克?莫里克,提出了公开道歉以及高达近三百万美元的赔偿条款。 Does the lawsuit win radically indifferently, Ryan makes the Wilson lawyer office drag on indefinitely, the opposite party must answer a charge, answers a charge must have the expense, only the time, energy as well as money, can burn out them thoroughly. 官司赢不赢根本无所谓,瑞恩只是让威尔逊律师事务所无限期拖下去,对方必须应诉,应诉就要产生费用,单是时间、精力以及金钱方面,就可以彻底把他们拖垮。 By this kind of time, hid in the back person, will also jump the private who drawing these are doomed to abandon? 到了这种时候,难道躲在背后的人,还会跳出来拉这些注定要抛弃的小卒？ Hollywood throughout is the influence and reality! 好莱坞始终都是势力和现实的！
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