RIH :: Volume #5

#448: DreamWorks Animation Studio


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The infantry who wears heavy armor holds up the shield high, braves the arrow rain of dark night elf army, moves toward the front diligently, the back dwarf hackbuteers, pingpong a fire, have not actually killed several enemies, king of Zhongyu breathless hill could not bear, after using the hammer of storm solved a elf archer, crashed in the large unit of dark night elf. 身穿重甲的步兵将盾牌高高举起,冒着暗夜精灵部队的箭雨,努力向着前方挪动,后边的矮人火枪手们,乒乒乓乓的一阵射击,却没有杀死几个敌人,气急败坏的山丘之王终于忍不住了,在用风暴之锤解决了一名精灵弓箭手后,冲进了暗夜精灵的大部队。 Has not waited for this dwarf hero to kill the four directions greatly, during he fell into surrounded layer on layer/heavily, did the blind person who especially that brings the eye-shade, how many under on the suck dry his magic, cause Mladin? The copper must have the powerful big move spatially, is actually not able to release. 还不等这位矮人英雄大杀四方,他就陷入了重重包围之中,特别是那个带着眼罩的瞎子,几下就吸干了他的魔法,使得穆拉丁?铜须空有强大的大招,却无法释放。 „!......” “啊!啊……” Before the person clan infantries calling out near death resounded frequently unceasingly, but lost them of command to seem like the losing battle to decide. 人族步兵频临死亡前的嚎叫不断响起,但失去了统帅的他们似乎败局已定。 Dwarf hero who is not willingly defeated, but also in unproductive killed the surrounding enemy, the devil hunter had been being close to his side quietly, punctured fatally struck...... 不甘心失败的矮人英雄,还在徒劳的砍杀着周围的敌人,恶魔猎手已然悄悄接近了他的身旁,刺出了致命的一击…… The king of great hill dropped down, returned the heroic altar , without the human army of command to collapse instantaneously, the failure is unable to recall again. 伟大的山丘之王倒下了,重新回到了英雄祭坛,没有了统帅的人类部队瞬间崩溃,失败再也无法挽回。 Why lost?” Ryan unwilling withdrew from the game, asked to Blizzard technical personnel, had the invincible pattern? I must one by one be oppressive other races!” “为什么又输了呢?”瑞恩不甘心的退出了游戏,向身边的暴雪技术人员问道,“有没有无敌模式?我要把其他种族挨个虐一遍!” Sorry, Mr. Jenkins.” A technical personnel held eyeglasses, answered, this was only latest experiment edition, many functions have not developed.” “抱歉,詹金斯先生。”一名技术人员扶了扶眼眼镜,解释道,“这只是最新的实验版本,很多功能还没有开发。” Good.” Ryan from the computer advance party, said, this edition did have the name?” “好吧。”瑞恩从电脑前站了起来,说道,“这个版本有名字了吗?” At present establishes provisionally for governing of confusion.” What speech is CEO Alan of Blizzard entertainment?, This is the Warcraft brand-new edition.” “目前暂定为混乱之治。”说话的是暴雪娱乐的CEO艾伦?阿德汗,“这是魔兽争霸全新的版本。” Un ~ Ryan nods. Asked that most issue of concern, when can go on the market.” “嗯~”瑞恩点了点头。问出了最关心的问题,“什么时候可以上市。” Needs one to two years.” “需要一到两年。” Two people are saying. Entered another side office, after sitting down, Alan? Continues saying that „the balanced state of game also needs to improve.” 两人边说着。边进入了另一边的办公室,坐下后,艾伦?阿德汗继续说道,“游戏的平衡性还需要完善。” Concrete operation I will not interfere.” He is far from to the game industry too understood. “具体的经营我不会干涉。”他对游戏业谈不上太了解。 Ryan comes, is heard that Blizzard developed the new game project, wants to have a look is previous generation that several classics plays, but initially borrowed the novel of the same name he wrote ahead of time, " Warcraft » series had more complete world outlook. Several renowned heroes are extremely prominent in setting, the development progress and sales figure of first two generations of games, are ideal. 瑞恩过来,就是听说暴雪开发了新的游戏项目,想看看是不是前世那几款经典游戏,而当初借用了他提前写出来的同名小说,《魔兽争霸》系列有了更为完整的世界观。几个著名的英雄在设定方面极其突出,前两代游戏的开发进度和销售情况,非常理想。 The stock disaster that is initiated by NASDAQ, the Blizzard entertainment also came under the influence, unlike these emerging IT enterprises, the Blizzard stock price instructed by Ryan, has pressed in the quite low price. Moreover Blizzard has performance really as the support, is far from that type bursting the degree of thousand li (500 km). 由纳斯达克引发的这场股灾,暴雪娱乐同样受到了影响,与那些新兴IT企业不同,暴雪的股价在瑞恩的授意下,一直压在了比较低的价位上。而且暴雪有着实打实的业绩作为支撑,远没有到那种一溃千里的程度。 In fact, because was nearly crazy in the half year the performance, the Blizzard stock price stabilized gradually. 实际上,因为这半年近乎疯狂般的业绩,暴雪的股价渐渐稳定了下来。 «Diablo 2» when this year's beginning of the year, Blizzard promotes, after the listing, several months sold over 2.5 million sets. Another irritable game «Starcraft», reached the cooperation agreement with Nintendo, will appear in the N64 game platform of opposite party. 就在今年开年的时候,暴雪推出的《暗黑破坏神二》,上市后几个月就卖出了超过250万套。另一款火爆的游戏《星际争霸》,也与任天堂达成了合作协议,将出现在对方的N64游戏平台上。 Blizzard war net, since clearing, every day literacy class average about 70,000 people. Maximum time achieved 150,000 people, has by the present was close to 8 million registration users. Becoming industry in the focus. 还有暴雪的战网,自从开通后,每日注册人数平均在7万人左右。最高的时候达到了15万人,到现在已经有了接近800万的注册用户。成为了业内瞩目的焦点。 All these demonstrated that Blizzard entertainment strong potential, becomes the stable stock price important factor. 这一切都显示出了暴雪娱乐强大的潜力,成为稳定股价的重要因素。 Because of the behind also important appointments, without the stay too long time, Ryan left Irvine, across Los Angeles, arrived at the north small town Glendale, in filled in the characteristics private club, saw makes person who he comes. 因为后面还有一个重要的约会,没有停留太长的时间,瑞恩就离开了尔湾市,穿过洛杉矶市区,来到了北边的小城格伦代尔,在一家充满了特色的私人会所里,见到了约他过来的人。 Can make him run to come to here, surely was not the beautiful woman, Ryan does not have the thoughts with the woman appointment, Nicole to run back Australia now, Natalie did not answer his telephone, Charlize Theron also met the new movie, left Los Angeles. 能让他跑来这边的,肯定不是美女,瑞恩现在也没有心思跟女人约会,妮可又跑回了澳大利亚,娜塔莉根本不接他电话,就连查理兹?塞隆也接了新电影,离开了洛杉矶。 Matter seems to be developing in not the most wonderful direction. 事情似乎正在向最不妙的方向发展。 However, in the life of man is not only the sentiment, the enterprise is all foundations. 不过,男人的生活里不仅仅是感情,事业才是一切的基础。 Regarding this point, Ryan consistently is maintaining the sober mind, therefore sees Jeffery? After Casson Bergh and Steven Spielberg, he all assorted thoughts, after all threw the brain . 对于这一点,瑞恩始终保持着清醒的头脑,所以见到杰弗瑞?卡森伯格和史蒂芬?斯皮尔伯格后,他把所有杂七杂八的心思,全都扔到了脑后。 Three people sit board the storage battery car, arrived at the golf club, Ryan selected a set of tool, after hitting several casually, acted as the audience, after all they came to here are not play a ball game, but had the important matter to discuss. 三人坐上电瓶车,来到高尔夫球场,瑞恩挑了套工具,随便打了几杆后,就充当起了观众,毕竟他们来这里不是打球的,而是有重要的事情要谈。 „Does Stephen, when come back?” 史蒂芬,什么时候回来的?” The weather is a little burning hot, when Ryan first turns toward under the umbrella to walk, after the other two sit down , asked that „did " Pearl Harbor » photography end?” 天气有点炎热,瑞恩当先向着太阳伞下走去,等另外两人坐下后,又问道,“《珍珠港》的拍摄结束了?” Finished, Michael is busy the postproduction.” “结束了,迈克尔正忙着后期制作呢。” Received the coffee that Ryan handed over, Spielberg said with a smile, has not congratulated you, Ryan, «Matrix 2» should become this year the first box office 300 million US dollars movies excessively.” 接过瑞恩递过来的咖啡,斯皮尔伯格笑着说道,“还没祝贺你呢,瑞恩,《黑客帝国二》应该会成为今年第一部票房过三亿美元的电影。” The box office that he said naturally is the North American box office. 他说的票房自然是北美票房。 When Pixar's «Monsters» promotes?” Continuously silent Jeffery? Casson Bergh opened the mouth suddenly, fact proved after the computer animation is , the trend of developing, the handpainted animation is doomed to decline.” “皮克斯的《怪兽电力公司》什么时候推出?”一直沉默的杰弗瑞?卡森伯格忽然开口了,“事实证明了电脑动画才是以后发展的趋势,手绘动画注定要没落。” So should not be pessimistic, Jeffery, believes that we introduce the words of computer animation technology from Pixar.” Spielberg looked, Ryan will certainly not reject.” “别这么悲观,杰弗瑞,相信我们从皮克斯引进电脑动画技术的话。”斯皮尔伯格看了过来,“瑞恩一定不会拒绝。” Naturally.” Ryan serious nod, this industry, only then formed enough scale, can create the huge income.” “当然。”瑞恩郑重的点了点头,“这个产业只有形成了足够的规模,才能创造巨大的收益。” Needed me to say thanks, Ryan?” Casson Bergh also smiled. “需要我说谢谢吗,瑞恩?”卡森伯格也笑了起来。 „We have no need such politely.” “我们之间用不着这么客气。” Although on the mouth said, Ryan actually does not think at heart, if only a little matter, the casual telephone was OK, won't DreamWorks set out Jeffery absolutely? Casson Bergh and Steven Spielberg two big giants. 尽管嘴上这么说,瑞恩心里却不是这么想,如果只是这么一点事,随便一个电话就可以了,梦工厂绝对不会出动杰弗瑞?卡森伯格和史蒂芬?斯皮尔伯格两大巨头。 Their meet, definitely has the goal. 他们约自己见面,肯定另有目的。 «Toy Story 2» hasn't screened in some overseas areas at present?” Casson Bergh pulled animation the topic, final global box office can definitely over 600 million US dollars! The result that Pixar Studio creates was more and more shocking.” “《玩具总动员二》目前在海外一些地区还没有上映吧?”卡森伯格又把话题扯回了动画方面,“最后的全球票房肯定能超过六亿美元!皮克斯工作室创造的成绩越来越让人惊艳了。” DreamWorks Animation Studio is also splendid.” Thinks highly of the words of person not to ask for money, Ryan was saying similarly praise words, «Egypt Prince» won the animation lengthy picture rare praise......” “梦工厂动画工作室同样出色啊。”恭维人的话又不要钱,瑞恩同样说着赞美的话,“《埃及王子》赢得了动画长片少有的赞誉……” But the box office is far from meeting our expectations, you know this point, Ryan.” “但票房远远没有达到我们的预期,想必你知道这一点,瑞恩。” Hears Spielberg's words, Ryan nods gently, «Egypt Prince» attained over 200 million US dollars box office in the world, but compared to the huge investment, recoups the cost to be difficult continually. 听到斯皮尔伯格的话,瑞恩轻轻点了点头,《埃及王子》在全球拿到了超过两亿美元的票房,但相对于巨大的投资来说,连收回成本都非常困难。 Moreover movie adult, although received industry in applause, but is not popular among the children, directly affected the big end of animated film income- the sale of peripheral product. 而且电影过于成人化,虽然受到了业内的赞许,但在孩子中间并不怎么受欢迎,直接影响了动画电影收益的大头-周边产品的销售。 The atmosphere fell into the short silence, after Casson Bergh took away several tables gently, said, Ryan, we were the old friends, the difficult position that DreamWorks Animation Studio encountered you should understand very much......” 气氛陷入了短暂的沉默,卡森伯格轻轻扣了几下桌子后,说道,“瑞恩,我们都是老朋友了,梦工厂动画工作室遇到的困境你应该很了解……” Does not wait for Ryan to indicate, he then said that rushed to Huang Jincheng to bring the huge loss to us bravely, dragged down the finance of entire DreamWorks directly, we planned to strip alone it, became an independent company.” 不等瑞恩有所表示,他接着说道,“勇闯黄金城给我们带来了巨额亏损,直接拖累了整个梦工厂的财政,我们打算将它单独剥离出去,成为一家独立的公司。” The dangling eyelid, Ryan has not opened the mouth slightly, in fact, he has made one stare at DreamWorks Animation Studio, regarding the matter of these days, is clear. 微微垂下眼睑,瑞恩并没有开口,实际上,他一直让人盯着梦工厂动画工作室,对于这段时间发生的事情,非常清楚。 Since «Small Ant Brave soldiers», DreamWorks in has wanted to be potential achievement in the animation market, but in fact the strength of this emerging company also truly cannot be underestimated, although last year «Egypt Prince» has not met the expectation in the box office, but it unified the grand visual effect and fine painter of computer science and technology and traditional style, obtained industry in applause continuously. 从《小蚁雄兵》以来,梦工厂就一直在想在动画市场上有所作为,而事实上这家新兴公司的实力也确实不容小觑,虽然去年的《埃及王子》在票房上并没有达到预期,但其结合了电脑科技与传统画风的壮丽视觉效果以及精细画工,却得到了业内的一直赞许。 The most important thing is, they analyze clearly, on the subjects of two works are serious, did the atmosphere of not suitable animated film, dig past «Lion King» movie-making manager Tang from Disney specially? The writing, invests 100 million US dollars, entire family happy kind of lengthy picture manufacturing the child was easier to accept «that Rushes to Huang Jincheng Bravely». 最重要的是,他们清楚的分析出,上两部作品的主题过于严肃,并不适合动画电影的氛围,特意从迪士尼挖来了当年《狮子王》的制片经理唐?翰,投资一亿美元,制作了儿童更易接受的全家欢类长片《勇闯黄金城》。 But the transformation of style, has not brought the good luck to DreamWorks Animation Studio, «Rushes to Huang Jincheng lands North America Bravely» in March, after experiencing nearly four months of long-line showing, only attained the pitiful 50 million US dollars box office in North America, but the overseas market is the athletic event in which one is weak of DreamWorks, said again, several overseas markets that at present enter, harvested only several million US dollars merely, can only say the better than nothing. 但风格的转变,并没有给梦工厂动画工作室带来好运,《勇闯黄金城》于三月份登陆北美,经历了近四个月的长线放映后,在北美只拿到了可怜的五千万美元票房,而海外市场一直是梦工厂的弱项,再说了,目前进入的几个海外市场,仅仅收获了区区几百万美元,只能说聊胜于无。 Compares in the movie 100 million US dollars movie-making costs and over 30 million US dollars propaganda expenses, this box office advanced near the entire DreamWorks the cliff directly...... 相比于电影一亿美元的制片成本和超过三千万美元的宣传费用来说,这点票房直接把整个梦工厂推到了悬崖边…… But strips DreamWorks Animation Studio, making it conduct the independent financial calculation the words, without the fund pours into, only then goes bankrupt a road to walk. 而剥离梦工厂动画工作室,让它进行单独财务核算的话,如果没有资金注入,只有破产一条路可以走。 Honest said that Ryan, DreamWorks Animation Studio encountered very major difficulty.” “坦白的讲,瑞恩,梦工厂动画工作室遇到了很大的困难。” These things in Hollywood are not the secrets, Casson Bergh said simply directly, „the difficulty at present financing is big......” 这些事情在好莱坞根本就不是秘密,卡森伯格干脆直接说道,“目前融资的难度非常大……” The IT myth is shattered another impact, is the major investments groups cuts back the money market, carefully examines the related industry discretely, but DreamWorks Animation Studio suffers the failure at the animated film one after another, can drawing the investment from these vampire hands, that be strange. IT神话破灭带来的另一个影响,就是各大投资集团收缩银根,谨慎审视相关的行业,而梦工厂动画工作室接连在动画电影上遭遇失败,能从这些吸血鬼手中拉到投资,那才是怪事。 From letting Drew helped buy " Monster Shrek » rights for adaptations that day, Ryan actually and other opportunities, waited for one to be able the opportunity that DreamWorks Animation Studio reached out. 从让德鲁帮忙买下《怪物史莱克》改编权的那天,瑞恩其实就在等机会,等一个能向梦工厂动画工作室伸手的机会。 Stephen......” Ryan just looked, Spielberg swung the head, DreamWorks Animation Studio not only needs the fund, splendid work that but also needs to sell greatly.” 史蒂芬……”瑞恩刚刚看了过去,斯皮尔伯格就摇了头,“梦工厂动画工作室不仅仅需要资金,还需要大卖的出色作品。” Pixar, although has the splendid technology, but Toy Story came from «Ryan Collection of stories».” Casson Bergh hesitates slightly, said, DreamWorks Animation Studio next step will focus on computer animation, Ryan, how «Seeks for Nimmo» and «Kungfu Panda» rights for adaptations gives us?” “皮克斯虽然有出色的技术,但玩具总动员来自于《瑞恩故事集》。”卡森伯格稍稍犹豫一下,还是说道,“梦工厂动画工作室下一步会把重心放在电脑动画方面,瑞恩,把《寻找尼莫》和《功夫熊猫》的改编权交给我们如何?”
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