RIH :: Volume #3

#249: Propaganda war

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„The feeling of that sunken wreck!” “那沉船的感觉！” This is «Newly English people», in ‚observes Titanic’ the commentary title in column. 这是《新英格兰人报》在‘观察泰坦尼克号’专栏中的评论标题。 „Ryan Jenkins and James Cameron «Titanic» will soon reach the last act, this to the Hollywood in history biggest fool, used for four years, spent 250 million US dollars, only to manufacture a giant wheel that is doomed to submerge, somewhat is rather laughable, the Titanic event had passed for about hundred years, few individuals will care that this lies down in the sunken wreck of Atlantic seabed alone.” “瑞恩?詹金斯和詹姆斯?卡梅隆的《泰坦尼克号》即将进入尾声,这对好莱坞有史以来最大的笨蛋,用了四年的时间,花费了2.5亿美元,只为了制作一艘注定会沉没的巨轮,未免有些可笑,泰坦尼克号事件已经过去了近百年,没有几个人会关心这艘孤零零躺在大西洋海底的沉船。” „Has the positive news, Ryan Jenkins beyond 250 million US dollars production costs, made 50 million US dollars propaganda marketing budgets for the movie, God! This is 300 million US dollars, is not 300 million Japanese Yen! What kind of box office «Titanic» must obtain, can make the profit?” “有确切消息,瑞恩?詹金斯在2.5亿美元的制作成本外,又为电影开出了5000万美元的宣传营销预算,上帝啊！这可是3亿美元,不是3亿日元！《泰坦尼克号》要取得怎样的票房,才能实现盈利？” „Some people will say that «Jurassic Park» success, we must remind everyone, how many years «Jurassic Park» was born from the novel to the movie screens with? Had that ten million of bibliophile scratch coat, this had the result of movie world box office champion.” “有人会说《侏罗纪公园》的成功,我们要提醒大家,《侏罗纪公园》从小说诞生到电影上映用了几年？正是有了那数以千万计的书迷打底,这才有了电影全球票房冠军的成绩。” „Perhaps «Titanic» will take over 400 million 500 million US dollars box office records even, but is reaching as high as 300 million US dollars investment front, such box office insufficiently looked radically, this ship is doomed to submerge, but was a pity Paramount film company, Miramax and ershishijifukesi three companies, they pay great attention to Ryan Jenkins successful passing, will actually neglect no one to succeed forever......” “或许《泰坦尼克号》会拿下超过4亿甚至5亿美元的票房成绩,但在高达3亿美元的投入面前,这样的票房根本就不够看,这艘船注定要沉没,只是可惜了派拉蒙影业、米拉麦克斯和二十世纪福克斯三家公司,他们过于注重瑞恩?詹金斯成功的过往,却忽视了没有人会永远成功……” This world will never lack for the opposition opposed, as well as by opinion eye-catching person of going too far. Let alone, «Newly English people», although is born for several years. Actually becomes recessive anti-Semitic in media most positive. 这个世界永远都不缺少为反对而反对,以及靠出位的言论吸引眼球的人。何况,《新英格兰人报》虽然诞生才几年。却成为了隐性的反犹媒体中最为积极的一家。 In addition, certain always looks at the Ryan not pleasing to the eyes person, similarly made the comment. 除此之外,某些一向看瑞恩不顺眼的人,同样发出了评论。 „Without a doubt, Ryan Jenkins has to make the artistic talent that the entire world envies, remembers for several years ago, I had reminded him in the column- the first goal of art was to reappear the reality, God granted you so outstanding artistic talent, did not make you bring intemperate spending freely. Creates these not to know that so-called work, the pure art should be the final pursue!” “毫无疑问,瑞恩?詹金斯有着令全世界羡慕的艺术天赋,记得几年前,我在专栏中曾经提醒过他-艺术的第一目的是再现现实,上帝赐予了你如此出众的艺术天赋,不是让你拿来无节制的挥霍。创作那些不知所谓的作品,纯正的艺术才应该是最终的追求！” „However, after growing up he to be on the wrong road thoroughly, can see from the recent two years of works, Ryan Jenkins abandoned the artistic ponder completely, took the path of commercialization thoroughly, thinks that «Titanic» that reached as high as 300 million US dollars total investment. If donates this sum of money, can person who helps how many probably help urgently needed?” “然而,长大后的他彻底走上了歧途,从最近两年的作品中可以看出,瑞恩?詹金斯完全抛弃了艺术思考,彻彻底底走上了商业化的道路,想想《泰坦尼克号》那高达三亿美元的总投资吧。如果将这笔钱捐献出去,可以帮助多少急需要帮助的人？” „For these years invested over a hundred million US dollars big manufacture to be defeated one after another, «Cutthroat Island» and is " Future Water world » lesson not very profound? Said Ryan Jenkins rather makes these 300 million US dollars throw away carelessly, doesn't want to handle some more meaningful matter? He said often God gave you a pearl, will take away your diamond, I want to tell him. Person who God will punish the waste talent! «Titanic» will definitely become setback!” “这几年投资上亿美元的大制作接连失败,《割喉岛》和《未来水世界》的教训还不够深刻吗？还是说瑞恩?詹金斯宁愿让这三亿美元打水漂,也不想做些更有意义的事情？他经常说上帝给了你一颗珍珠,就会拿走你一颗钻石,那我想告诉他。上帝会惩罚浪费天赋的人！《泰坦尼克号》势必会成为滑铁卢！” New York Times Gary? Graham 《纽约时报》加里?格拉汉姆 Regarding clamoring of these people, Ryan does not care, even if «Titanic» obtains previous generation box office like that these are the opposition the person of opposition, can still find to attack his reason. 对于这些人的叫嚣,瑞恩丝毫不放在心上,哪怕《泰坦尼克号》取得前世那般的票房,这些为反对而反对的人,依然能够找到攻击他的理由。 If bumps into several clowns to jump to clamor. He must stand the rebuttal, then uses insufficiently perhaps all time. So long as their opinions do not touch the bottom line, disregarded was OK, if they first broke the rule, he will not be polite. 如果碰到几个小丑跳出来叫嚣。他就要站出去反驳,那把所有的时间用上恐怕都不够。只要他们的言论不触及底线,无视就可以了,如果他们首先破坏规则,那他也不会客气。 Visits them not pleasing to the eyes may not only be oneself, organizes is very truly powerful anti-Semitic, but the United States Jew association is not a vegetarian similarly. 要知道,看他们不顺眼的可不仅仅是自己,反犹组织确实很强大,但全美犹太人协会同样不是吃素的。 «Titanic» still defers to the inherent propaganda plan to implement step by step, Ryan will not make the factor easily break makes the good plan, the television, newspaper and magazine, as well as on the network advances in unison, with sufficient propaganda financial support, after May, implemented the rug saturation bombing. 《泰坦尼克号》依然按照固有的宣传计划一步一步实施,瑞恩不会让外界的因素轻易打破制定好的计划,电视、报纸和杂志,以及网络上面齐头并进,在充足的宣传资金支持下,进入五月份后,实施起了地毯般的密集轰炸。 From the movie screens, only then one month, the propaganda marketing was in the sprint stage, this is a quite crucial period. 距离电影上映只有一个月了,宣传营销进入了冲刺阶段,这是相当关键的一个时期。 Previous generation time, " Titanic » opening is not successfully, films in the process unceasingly the supplementary budget, after the postproduction drags infinitely, making propaganda marketing come under the enormous impact. 前世的时候,《泰坦尼克号》的开局算不上多成功,拍摄过程中不断追加预算,后期制作无限拖后,使得宣传营销方面受到了极大的影响。 That especially constructor ershishijifukesi, after its board of directors even prepares for the movie being defeated , the company goes bankrupt, for as far as possible many recovers some investments, even the copyright of North America sold to Paramount film company, after the movie completes, does not wait for the full propaganda to ferment, pushed up the market it. 特别是制作方二十世纪福克斯,它的董事会甚至做好了电影失败后公司破产的准备,为了尽可能多的收回一些投资,连北美地区的版权都卖给了派拉蒙影业,在电影完成后,不等充分宣传发酵,就将它推上了市场。 And, without the invitation well-known movie critic and media holds to take a look at the meeting, placed Tokyo movie preview ceremony, may be called very unwise decision, directly affected the box office digit of movie first week. 其中,没有邀请知名影评人和媒体举行试看会,又将电影首映式放在了东京,堪称非常不明智的决定,直接影响到了电影首周的票房数字。 The first week 28 million US dollars North America box offices, can only say that is ordinary, even, the movie is so relying on the good reputation and nearly performance marvelously, created that unprecedented number. 首周2800万美元的北美票房,只能说是一般而已,就算是如此,电影还是凭借着良好的口碑和近乎奇迹般的表现,创造了那个史无前例的数字。 The producuction process of this life movie has the tremendous changes, Ryan has naturally not been able to make the previous generation the ups and downs happen in «Titanic» again, the propaganda marketing elite of his jointly partner, made the thorough propaganda plan. 今世这部电影的制作过程已经有了天翻地覆的变化,瑞恩自然不会再让前世的曲折发生在《泰坦尼克号》身上,他联合合作方的宣传营销精英,制定了周密的宣传计划。 Since May, on the media is flooding " Titanic » form, the square, commercial building, the underground station and other crowded places, pasted completely the related poster, in major cities, so long as can paste the poster the place, had Ryan and poster of warm Wright as well as that steamship. 从五月份起,媒体上充斥着《泰坦尼克号》的身影,广场、商厦、地铁站等人流密集的场所,贴满了相关的海报,在各大城市,只要可以贴宣传海报的地方,就有瑞恩和温丝莱特以及那艘大船的海报。 Finally these days, Ryan when the studies, went to the Cameron work room frequently, James Cameron rests in the editing room, when May's first weekend arrival, the dramatic team emitted the first official preview. 最后这段时间,瑞恩在学业之余,频繁前往卡梅隆的工作室,詹姆斯?卡梅隆更是睡在了剪辑室中,当五月份的第一个周末到来时,剧组放出了第一支正式的预告片。 Ryan without hesitation, the expenditure large amount of money bought the prime time of the large screens and three big television networks of Times Square, one after another broadcast this preview that has by the James Cameron editing personally. 瑞恩毫不犹豫,花费巨资买下了时代广场的大屏幕和三大电视网的黄金时段,轮番播放这支由詹姆斯?卡梅隆亲手剪辑出的预告片。 This preview concentrated in the movie several fragments of most essence most dog blood, for example Titanic leaves the Southampton wharf, for example to the demonstration that the entire ship braves all hardships wait/etc.. 这支预告片集中了电影中最精华最狗血的几个片段,比如泰坦尼克号驶离南安普顿码头,比如对整艘船乘风破浪的展示等等。 And what is most eye-catching is four brief pictures. 其中最吸引人眼球的还是四个简短的画面。 „I am the king of the world!” Raising the arm of Ryan in bow place shouted loudly. “我是世界之王！”瑞恩在船首处的振臂高呼。 The lens of movie most dog blood, Jack and Ruth stand in the bow, kisses against the wind, lens 360 degrees demonstration. 还有电影最最狗血的镜头,杰克和露丝站立在船首,迎风接吻,镜头三百六十度展示。 Naturally, this is the disaster movie, naturally must have the picture of sunken wreck, when the steamship head sinks, when causes the lens of break appear, many people were shocked, the picture so real and shocks, looks like a genuine giant wheel, submerges before them suddenly. 当然,这是灾难爱情片,自然少不了沉船的画面,当大船头部下沉,导致从中断裂的镜头出现时,许多人都被惊呆了,画面是如此的真实和震撼,就像是一艘真正的巨轮,在他们面前突然沉没。 „I was looking at other thing, when replaces the channel, suddenly saw " Titanic » announcement, when that ship breaks, my fine hair straight vertical stroke, cannot believe that simply I see!” “我本来在看别的东西,更换频道时,突然看到了《泰坦尼克号》的预告,那艘船从中断裂时,我汗毛直竖,简直不敢相信我看到的！” A movie critic published to the view of this lens, „also no movie can do so real, I believe the words that Ryan Jenkins and James Cameron spoke, they should be able to reappear that perils of the sea!” 一名影评人发表了对这个镜头的看法,“还没有哪部电影能做的如此真实,我相信瑞恩?詹金斯和詹姆斯?卡梅隆说的话了,他们应该可以重现那场海难！” However, preview final fragment that focuses attention on appealingly, if in the sounds of nature short singing sound, the leading actor and actress stands erect in the stern, is accepting a test of huge catastrophe. 然而,最吸引人注目的还是预告片最后的片段,那如果天籁般的短短歌声中,男女主角矗立在船尾,正在接受一场巨大灾难的考验。 „Is now, paid special attention.” This is Jack. “就是现在,抓好了。”这是杰克。 „God.” Ruth's panic-stricken. “上帝啊。”露丝的惊恐。 „Do not let loose my hand!” “不要放开我的手！” „I do not drop!” Ruth's words were the conclusion of preview. “我绝不放手！”露丝的话就是预告片的结束。 The dog blood actually very touching picture, several lines showed in the disaster very much the love of hero and heroine, but this dog blood bridge section often was the most appealing place. 很狗血却又很感人的画面,几句台词就展现出了灾难中男女主人公的爱情,而这种狗血桥段往往是最吸引人的地方。 Although is only two minutes of previews, but this is the movie-making cost reaches as high as 250 million US dollars super large-scale work, most entertainment media after the preview are published, launched the respective analysis. 尽管只是两分多钟的预告片,但这可是制片成本高达2.5亿美元的超级巨制,大多数娱乐媒体在预告片问世后,纷纷展开了各自的分析。 „Obviously, this is the love story of doping in perils of the sea, can guess from the only picture, should be the poor boy falls in love with the bridge section of wealthy girl, such content is very vulgar, please do not forget the script to stem from the hand of Ryan, the expert who such makes up the story, will write some different love bridge segment to come.” “很显然,这是掺杂在海难中的一段爱情故事,从仅有的画面中可以猜测,应该是穷小子爱上富家女的桥段,这样的内容是很庸俗,请别忘了剧本出自瑞恩之手,这样一位编故事的高手,想必会写出一些不同的爱情桥段来。” This is the vision media of attention in plot, written analysis. 这是将目光关注在剧情方面的媒体,写出的分析。 „How plot, very difficult to draw the conclusion from the limited picture, however the special effect lens of sunken wreck are not startled can describe, that is to make the person shock simply, who knows James Cameron is not only the square tyrant, is the technical madman, he will show the most advanced movie special effect for us, if other special effect pictures can have level in the preview, this movie has succeeded half!” “剧情如何,很难从有限的画面得出结论,但是沉船的特效镜头已经不是吃惊可以形容的了,那简直是让人震撼,谁都知道詹姆斯?卡梅隆不但是片场暴君,还是技术狂人,想必他会为我们展现出最先进的电影特效,如果其他特效画面能有预告片中的水准,这部电影已经成功了一半！” Article from «Hollywood Report» on, more focused on the movie festival appearing in the technical standards that. 来自《好莱坞报道》上的文章,更多的将目光放在了电影展现出的技术水准上。 „We want to remind everyone to pay attention to that song, although in preview only several, but this writes words to compose by Ryan Jenkins, song that Celine Dion sings, just like the sounds of nature, from appearing in music style, we can guess boldly, " Titanic » love, may be has the tragedy......” “我们想提醒大家注意那首歌曲,虽然预告片中仅有几句,但这首由瑞恩?詹金斯作词作曲,席琳?迪翁演唱的歌曲,犹如天籁,从显现出的音乐风格中,我们可以大胆的猜测,《泰坦尼克号》中的爱情,极有可能是出悲剧……” The «Rolling stone» guess, obtained the approvals of many. 《滚石》杂志的猜测,得到了不少人的认可。 In the intensive propaganda and reporting, «Newly English people» jumped again. 就在密集的宣传报道中,《新英格兰人报》再次跳了出来。 „Disaster front love? This simply is more incredible than " Turning hostile » plot, in a disaster piece dopes many love factors, only will become nondescript. What that has a look is in again the preview demonstrates, the Ryan Jenkins feature article, is the Ryan Jenkins feature article, is still the Ryan Jenkins feature article, perhaps «Mongoose Game» that small success, making him be infatuated with on this selling face show, yes, you were truly handsome, but did having no need make the entire movie take your set-off? Honestly speaking, except for the dialog of leading actor and actress that dog blood, we in the preview had not discovered thing that any was worth praising.” “灾难面前的爱情？这简直比《变脸》的情节还要荒诞,一部灾难片中掺杂进过多的爱情因素,只会变得不伦不类。再看看预告片中展示的都是什么吧,瑞恩?詹金斯的特写,还是瑞恩?詹金斯的特写,依然是瑞恩?詹金斯的特写,或许《猫鼠游戏》那点小小的成功,让他迷恋上了这种卖脸秀,是的,你确实很英俊,但用不着让整部电影都作为你的陪衬吧？坦白地讲,除了男女主角那狗血的对白,我们没有在预告片中发现任何值得称道的东西。” Formed certain tacit understanding probably, here «Newly English people» commentary just left, that side Gary? Graham's column also published in the newspaper. 大概是形成了一定的默契,这边《新英格兰人报》的评论刚出,那边加里?格拉汉姆的专栏也刊登在了报纸上。 „‚I am the king of the world!’ The lines of this movie actor, stem from the Ryan Jenkins writing, from this can see that this 17-year-old young people inflated what degree, after hoping the movie failure, some of his also courage shouted such words.” “‘我是世界之王！’这句电影男主角的台词,出自瑞恩?詹金斯的笔下,由此可以看出这个17岁的年轻人膨胀到了何种程度,但愿电影失败后,他还有勇气喊出这样的话。”
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