As the media are getting more and more developed, propagandizes the effect of marketing on movie following income is also getting bigger and bigger, recently two years, the propaganda budget of commercial movie, connected the creation brand-new record. 随着媒体越来越发达,宣传营销对电影后续收益的影响也越来越大,最近两年,商业电影的宣传预算,接连创造崭新的记录。 Except that beyond 70 million US dollars movie-making costs, global film company and Jenkins film company were «Jurassic Park» start out reached as high as 30 million US dollars propaganda marketing budgets, the suitable share threw in the overseas. 除去7000万美元的制片成本外,环球影业和詹金斯影业为《侏罗纪公园》开出了高达3000万美元的宣传营销预算,其中相当的份额都扔在了海外。 The drastic changes in Eastern Europe, the polar bear disintegration, «Being on the run» takes the lead to enter the Pacific opposite shore, the final several mass markets opened the front door to the Hollywood movie in the world gradually, the overseas box office digit complete steamroll of many commercial big piece the North American box office, the overseas market was popular with producer more and more. 东欧剧变,北极熊解体,《亡命天涯》率先进入太平洋对岸,全世界最后的几个大型市场渐渐向好莱坞电影敞开了大门,很多商业大片的海外票房数字完全碾压了北美票房,海外市场越来越受到制片方的青睐。 Like " Jurassic Park » dramatic team, fans out in two groups, simultaneously starts the propaganda campaign in Europe and Far East, including Katherine? Kennedy and Steven Spielberg send out personally, to Hollywood of this age, is very rare. 像《侏罗纪公园》剧组这样,兵分两路,同时在欧洲和远东展开宣传攻势,连凯瑟琳?肯尼迪和史蒂芬?斯皮尔伯格都亲自出动,对这个年代的好莱坞来说,还是十分少见的。 But the advantage is exceptionally obvious, Britain and Australia of two sides process, «Jurassic Park» open the picture by the easily accomplished potential, in angry roaring of tyrannosaurus, could not find the enemy of gathering. 但好处异常明显,两边经过的英国和澳大利亚,《侏罗纪公园》以摧枯拉朽之势开画,在霸王龙的怒吼中,根本找不到一合之敌。 On July 29, «Jurassic Park» landed Hong Kong officially, signed with global film company Jiahe film company that distributed the contract, but also was held preview ceremony in Hong Kong Cultural Center Grand Theatre, this movie in the North American fiery momentum, gave their powerful confidence. 7月29号,《侏罗纪公园》正式登陆香港,与环球影业签订了发行合约的嘉禾影业,还在香港文化中心大剧院举行了一个首映式,这部电影在北美火热的势头,给了他们强大的信心。 If can obtain the box office digit of estimate, the income of Jiahe can be as good as their selfie movie one year of profit. 如果可以取得预估的票房数字,嘉禾的收益可以抵得上他们自拍电影一年的利润。 The propaganda work of movie launched several months ago, recently made the name of North American shadow history box office champion. 电影的宣传工作早在几个月前就展开了,最近更是打出了北美影史票房冠军的名号。 Before the dramatic team comes to the curtain of Hong Kong, character. Only then Ryan and Nicole, two people huge posters are hanging in the theater front. Is Nicole Ai beautiful? The modeling of Dr. Satrayev, Ryan is on the one hand grasping the tyrannosaurus model, takes the appearance of «Jurassic Park» novel version single-handedly. 剧组来到香港的幕前人物。只有瑞恩和妮可,两人的巨幅海报正悬挂在剧院前方。妮可是艾丽?塞特勒博士的造型,瑞恩则是一手抓着霸王龙模型,一手拿着《侏罗纪公园》小说版的模样。 „Ryan, I like your movie, «The Sixth Sense» «Home Alone» «Terminator 2» I have all looked, why didn't you play the role recently?” “瑞恩,我非常喜欢你的电影,《第六感》《小鬼当家》《终结者二》我全都看过,为什么最近你不出演角色了呢？” „Is the Harry Potter next volume next year distributes?” “哈利波特的下一集是明年发行吗？” Hong Kong similarly is the dumping place of Hollywood, English is one of the common languages, exchanges not too many barriers with some fan. 香港同样是好莱坞的倾销地,英语又是通用语言之一,与一些粉丝交流起来并没有太多障碍。 In the poster that on the side of Ryan in the opposite party hands over signs famous. At the same time the smile signals by nodding. 瑞恩一边在对方递过来的海报上签着名。一边微笑点头示意。 Red carpet two sides fan were too many, Ryan is paying attention to another side Nicole, fast is walking forward, but countersigns occasionally several posters. 红地毯两边的粉丝太多了,瑞恩边注意着另一边的妮可,边快速向前走着,只是偶尔才会签出几张海报。 Gave an opposite girl the pen conveniently, Ryan returned to the red carpet, seemed of one mind general, Nicole also walked. Tacit pulling his tune in crook of the elbow. 随手将水笔送给了对面的一个女孩,瑞恩回到了红地毯上,仿佛心有灵犀一般,妮可也走了过来。默契的挽进了他曲起的臂弯中。 Comes to the red carpet end, answered the reporter several irrelevanting issues, met the requirements of photograph, two people entered in the theater. 走到红地毯尽头,回答了记者几个无关痛痒的问题,又满足了拍照的要求,两人走进了剧院中。 Ryan and Nicole are one of the next to last act distinguished guests, coming is quite late, he took a broad view to look. Performing is the familiar face. 瑞恩和妮可是压轴贵宾之一,进来算是比较晚的了,他放眼看去。尽是熟悉的面孔。 Jiahe invited many stars to join, many people were the characters who the Ryan previous generation were familiar, naturally, regarding present him, these people before the star who Hollywood that met has not become famous had no difference. Passer-by armor. 嘉禾邀请了不少明星前来助阵,好些人都是瑞恩前世耳熟能详的人物,当然,对于现在的他来说,这些人与以前遇见的好莱坞未成名的明星没什么区别。只是路人甲而已。 „Hello, Mr. Zou!” “你好,邹先生！” Ryan with walking the Jiahe founders shake hand. 瑞恩与走过来的嘉禾创始人握了握手。 „Miss Kidman and Mr. Jenkins are really young and promising.” Old Man Zou with Nicole? Kidman grasped starting gently. “基德曼小姐和詹金斯先生果真年轻有为。”邹老头又与妮可?基德曼轻轻握了下手。 „Cannot compare Mr. Zou to start from scratch.” Ryan smalltalk. The face, gives mutually. “比不得邹先生白手起家。”瑞恩客套了一句。面子嘛,都是互相给的。 Then, Old Man Zou also introduced for them several distinguished guests, have the executive in Jiahe, the bosses of other film companies. 接着,邹老头又为他们介绍了几位贵宾,有嘉禾的高管,还有其他电影公司的老板。 Some people speak English, what some lectures is the Cantonese, Ryan completely in English relative, in that several years of welfare home, he has learned the Cantonese, daily listening read does not have the issue. 有些人会英语,有些讲的是粤语,瑞恩全部以英文相对,在福利院的那几年,他学过粤语,日常的听读都没有问题。 However, how can this? To show off how many Cantonese they to regard the person on one's own side him? 不过,这又能怎么样呢？难道说卖弄几句粤语他们就会将他当成自己人？ Ryan is very clear, solely is the blond appearance, will never possibly integrate in their circle, maintains the ties of bilateral relations, merely is the benefit. 瑞恩很清楚,单单是金发碧眼的外貌,就永远不可能融入到他们的圈子中去,维系双方关系的纽带,仅仅就是利益而已。 Many previous generation familiar stars flash past from him, and he shakes hand when until a delicate man, Ryan after the polite regards, mentioned other things. 好多前世熟悉的明星从他面前一闪而过,直到一个清秀的男人与他握手时,瑞恩才在礼貌的问候之后,说起了其他事情。 „Mr. stretch/open, I have looked at «Farewell to My Concubine», should be this name?” “张先生,我看过《霸王别姬》,应该是这个名字吧？” After the opposite party nods, Ryan continues saying that „you are splendid in inside performance, if were not the movie obtained the gold/metal palm, you can definitely attain the movie king.” 在对方点头之后,瑞恩继续说道,“你在里面的演出非常精彩,如果不是电影获得了金棕榈,你完全可以拿到影帝。” Ryan not when running train, Harvey Weinstein May time ran a Cannes, bought the North American showing power of this movie, he goes to Miramax sees. 瑞恩可不是在跑火车,哈维?韦恩斯坦五月份的时候跑了趟戛纳,买下了这部电影的北美放映权,他就是去米拉麦克斯时看到的。 „Thanks!” “谢谢！” Opposite party wind light cloud Dan, probably to losing this competition did not care. 对方风轻云淡,好像对失去了这项桂冠并不是太在意。 Ryan also exchanged greetings several, turned toward Nicole to walk, actually, even if were flaunted that the fair and just European three big film festivals, had no difference from Oscar, divides the cake essentially. 瑞恩又寒暄了几句,就向着妮可走了过去,其实,哪怕是标榜公平公正的欧洲三大电影节,与奥斯卡也没什么区别,从本质上来说都是分蛋糕而已。 However, the opposite party movie king loses somewhat is truly injust, Ryan hear of Harvey Weinstein have said that has the Italian female judge, the general nerve cramp, gave him the ticket, actually threw the best actress tenaciously, really makes one not know whether to laugh or cry. 不过,对方影帝丢的确实有些冤,瑞恩听哈维?韦恩斯坦说过,有位意大利女评委,大概神经抽筋,将票给了他,却固执的投了最佳女演员,真是让人哭笑不得。 Nicole? Kidman and Katherine? Kennedy's side surrounded many people, a man is particularly striking, he is saying anything, some side people are also translating, Nicole is maintaining the smile of polite and smalltalk, as for listening, that only then she knew. 妮可?基德曼和凯瑟琳?肯尼迪的身边围拢了不少人,其中一个男人分外醒目,他正在说着些什么,旁边还有人在翻译,妮可则保持着礼貌和客套的微笑,至于听没听进去,那就只有她自己知道了。 Steamed bun Director? 馒头导演？ The calm station side Nicole, Ryan listened to several, was probably clear what's the matter, «Farewell to My Concubine» returned home laden with honors, in addition after Miramax bought North American showing power, once held the too small range the preview meeting, the news that it is reported that came back, deeply by the high praise of professional, being made this venerable confidence inflate much. 不动声色的站回妮可身边,瑞恩听了几句,大概明白了怎么回事,《霸王别姬》载誉而归,加之米拉麦克斯购入北美放映权后,曾经举行过小范围的试映会,据传回来的消息,深受专业人士的好评,让这位老先生信心膨胀了不少。 „I think that «Farewell to My Concubine» can attack the best foreign language film of Golden Globe and Oscar.” “我认为《霸王别姬》可以冲击金球奖和奥斯卡的最佳外语片。” The opposite party now are the focus of this group of people, the words that very confident appearance, said vowed solemnly. 对方现在是这群人的焦点,很有信心的样子,说出来的话信誓旦旦。 «Farewell to My Concubine» outstanding? Without a doubt! By the Harvey Weinstein public relations ability, takes the best foreign language film from Golden Globe is not the too difficult matter. 《霸王别姬》优秀吗？毋庸置疑！以哈维?韦恩斯坦的公关能力,从金球奖上拿下最佳外语片不是太难的事情。 But wants to attain Oscar, is not only the movie outstandingly, the political correctness is the most basic essential factor. 但想要拿到奥斯卡,不仅仅是电影优秀就可以的,政治正确是最基本的要素。 „Is the movie that he said what?” The Nicole sound interrupted the Ryan train of thought. “他说的电影是什么？”妮可的声音打断了瑞恩的思绪。 „On us at that movie of narration Beijing play Harvey there sees.” Ryan reminded. “就我们在哈维那里看到的讲述北京戏剧的那部电影。”瑞恩提醒了一下。 „~” Nicole is a face is still blurry. “啊~”妮可依然是一脸迷糊。 Ryan shakes the head, closed the mouth simply, was living together so many years, his where can not be clear, Nicole has no interest in the Eastern culture, the little Chinese that only knows was influenced by him. 瑞恩摇了摇头,干脆闭上了嘴巴,在一起生活了这么多年,他哪里会不清楚,妮可对东方文化并没有兴趣,仅知的一点点中文还是受了他的影响。 Nicole, is Ryan, was clear that this is not own home game, grasped also looks at the principle that little said that does not lose in the situation of etiquette, is maintaining a both sides necessary distance. 无论是妮可,还是瑞恩,都清楚这不是自己的主场,秉持的也是多看少说的原则,不失礼仪的情况下,保持着双方间必要的距离。 Naturally, unlike Ryan graceful and calm, what Nicole shows is elegantly beautiful. 当然,与瑞恩的优雅和从容不同,妮可展现出的是冷艳。 The show times of movie must arrive quickly, the people are greeting, walks toward the theater , after the steamed bun Director side, Ryan could not bear finally. 电影的放映时间很快就要到了,众人纷纷打着招呼,向着剧院中走去,经过馒头导演身边时,瑞恩最终还是没有忍住。 „Mr. Chen, if you think that the work attains Oscars......” “陈先生,如果你想作品拿到奥斯卡小金人的话……” Ryan only said that saw the opposite party to show the doubts expression, understands that he should unable to understand too many English, has to trade a little half-cooked Chinese, „Mr. Chen, if thinks that «Farewell to My Concubine» attained the Oscar best foreign language film, best go to North America in December, united Miramax to start the public relations work.” 瑞恩只说了一句,就看到对方露出了疑惑的表情,明白他应该是听不懂太多的英文,只好换了有点夹生的中文,“陈先生,如果想《霸王别姬》拿到奥斯卡最佳外语片的话,最好十二月份就去北美,联合米拉麦克斯展开公关工作。” Did was not necessarily able to attain the young metal statue, the words that did not make could not attain the young metal statue absolutely. Ryan all has been said that he does that is not the display internationalism mood, but is «Farewell to My Concubine» truly outstanding, can handle Oscars. 做了未必会拿到小金人,不做的话绝对拿不到小金人。瑞恩言尽于此,他这么做可不是发挥国际主义情怀,而是《霸王别姬》确实优秀,当得起一座奥斯卡小金人。 „What did you say to him?” Nicole then looked at the eye as if that Mr. Director who knits the brows to rack one's brains. “你跟他说什么了？”妮可回头看了眼似乎在皱眉苦思的那位导演先生。 „No, we walk.” “没什么,我们走吧。” Then, Ryan stride stand forth. 说完,瑞恩大步向前走去。 The process of showing does not need to talk too much, «Jurassic Park» in this age is completely existence of non-solution, may be called trump card product that in the Hollywood assembly line builds precisely, makes one get sucked into the plot to be inescapably involved every time. 放映的过程无需多言,《侏罗纪公园》在这个年代完全就是无解的存在,堪称好莱坞流水线上精密打造出来的王牌产品,每时每刻都让人深陷剧情之中不能自拔。 This is not only the advantage of special effect and movie, but is the West after the Industrial Revolution and information revolution technology and idea advantage that accumulates for a long time, at all is not several person or small Hong Kong areas can solve. 这不仅仅是特效和电影的优势,而是西方经过工业革命和信息革命后长期积累下来的技术与理念优势,根本不是几个人或者说小小的香港地区能够解决的。 In fact, this movie in the big of impact and influence that this world's second largest film production center brings, far ultra imagination. 事实上,这部电影在这个世界第二大电影制作中心带来的冲击和影响力之大,远超想象。 „Very splendid movie, it used the limit the imagination of human.” After the movie ended, Old Man Zou goes to the place that the dramatic team takes a seat, „«Jurassic Park» this novel I have also looked, in the movie reappeared the so real dinosaur unexpectedly, really makes people be inconceivable.” “非常精彩的电影,它将人类的想象力发挥到了极限。”影片结束后,邹老头来到剧组落座的地方,“《侏罗纪公园》这本小说我也看过,电影中竟然重现了如此真实的恐龙,实在让人难以想象。” „Congratulates you, Mr. Jenkins, Miss Kidman, Jenkins film company this time will step up to a stair.” He also said. “恭喜你,詹金斯先生,基德曼小姐,想必詹金斯影业这次会跨上一个台阶。”他又说道。 „We are win-win, not?” Saw Nicole not to have the meaning of answering, Ryan only to open the mouth. “我们是双赢,不是吗？”见妮可没有回话的意思,瑞恩只能开口了。 „Win-win?” “双赢？” Opposite party shaking the head of with no trace, so long as after all is not the fools can see, Hollywood is farther Hong Kong movie. 对方不着痕迹的摇了摇头,毕竟只要不是傻子都能看出,好莱坞已经将香港电影越拉越远了。 The person who comes to congratulate with on fires off greeting, Ryan one group of walks toward the theater outside, both sides mentioned the future traveling schedule. 与上前来恭贺的人打完招呼,瑞恩一行人向着剧院外走去,双方谈起了今后的行程。 „Kate, if not the necessary propaganda activity, other can push pushes.” Ryan thinks, to Katherine? Kennedy put forward the proposal. “凯特,如果不是必要的宣传活动,其余的能推就推了吧。”瑞恩想了想,对凯瑟琳?肯尼迪提出了建议。 They are come to Far East to amass money, is not becomes friends, these to film promotion many parties of help, have not participated. 他们是来远东敛财的,又不是来交朋友的,那些对电影宣传没多少助益的派对,不参加也罢。 Rested one in the evening, Ryan and the others attended the program of wireless station, left Hong Kong, rushes to the next station directly. 休息了一晚上,瑞恩等人参加了无线台的一个节目,就离开了香港,直接奔赴下一站。 The movie started the watching movies raging tide in Hong Kong, estimate is more irritable , before many theaters, rare lining up, is difficult to get a ticket in a short time unexpectedly. 电影在香港掀起了观影狂潮,比预估的还要火爆,许多影院前罕见的排起了长队,短时间内竟然一票难求。 PS: Before dawn (3 - 5 am) delivers PS:五更送上