RINAPE :: Volume #10

#995: Attacking the sellers of fake and low-quality goods special rectification actions

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The instinct of merchant by the advantage, the Taobao seller naturally so, Taobao Alliance does not push the brand merchandise in middle-and-small seller shop, the reason to avoid the counterfeit goods. 商人的天性就是逐利,淘宝卖家也自然如此,淘宝联盟之所以不推中小型卖家店铺里的品牌商品,原因就是为了避免假货。 However, is some Taobao sellers, to pursue a bigger benefit, smuggles the smuggled goods in the sales process. 但是,还是有少量淘宝卖家,为了追求更大的利益,在销售过程中夹带私货。 Attitude of Li Mu to the counterfeit goods has no ambiguous, discovered that must wipe out immediately, therefore he discusses with Brother Liu and Teacher Lei immediately, formulated one in view of selling the strategy of fake seller. 李牧对假货的态度没有任何的模棱两可,发现就必须立刻打掉,于是他立刻跟刘师兄、雷教主商讨,制定了一个针对售假卖家的策略。 The first step, strongly catches up, to has the evidence has sold the fake seller to attack the attack, to all sells the false shop to prohibit, the shop information erases from the onstage completely ; 第一步,集中发力,对已经掌握证据的售假卖家进行突击打击,对所有售假店铺进行封禁,店铺信息完全从前台抹除; The second step, requests all on suspicion of selling the fake seller's to buying fake consumer compensates, compensates three false, rejects the performer, Taobao will be unlimited the shop prohibits, until all consumers has the determination understanding ; 第二步,要求所有涉嫌售假卖家对购假的消费者进行补偿,假一赔三,拒绝执行者,淘宝将无限期对店铺进行封禁,直至所有消费者出确定谅解; The third step, announces to the public the attack to sell the false action detail, to all Taobao sellers by the severest caution ; 第三步,对外公布打击售假的行动细节,给所有淘宝卖家以最严厉的警示; The fourth step, is most an important step, online divulges this time attacks the sellers of fake and low-quality goods sealed all shop lists, as well as contact details of shop owner. 第四步,也是最重要的一步,在网上泄露这次打假被封的所有店铺名单,以及店主的联系方式。 Taobao has to seal/confer drop all absolute rights that sells the false shop, but strictly speaking, Taobao takes the enterprise, has not forced the seller to compensate three rights false, but Li Mu does not care, my platform, the custom I decide, even if some does not pass in the legal principle theory of law like this, does not hinder him to come the disciplinary punishment to sell the fake seller by this mandatory measure. 淘宝拥有封掉所有售假店铺的绝对权利,但是严格说来,淘宝作为企业,并没有强制卖家假一赔三的权利,不过李牧不在意,我的平台,规矩我说了算,就算这样在法理上有些不通,也不妨碍他以这种强制性措施来惩戒售假卖家。 Attacking the sellers of fake and low-quality goods is a long path, without the legislative backup, thinks that on online achieves ceases the counterfeit goods thoroughly, difficult such as to ascend to heaven simply. 打假是个漫长的道路,如果没有立法支持,想在线上做到彻底杜绝假货,简直难如登天。 Before Li Mu, with the government leader had proposed suggestion that the e-Commerce legislation attacks the sellers of fake and low-quality goods, but also expected long road that the legislation needs to take, if LeTao were really attracted by counterfeit goods dirty meat at this time, then with the Boss Ma character, will certainly seize the opportunity to be bigger and stronger, once when the time comes the counterfeit goods gathered and formed in LeTao the sufficient influence, will be equal to making a living target oneself unknowingly, the government will certainly attach great importance to the matter of legislation, when the time comes first being hit was LeTao. 李牧之前早就跟政府领导提出电商立法打假的建议,但是也预料到了立法需要走的漫漫长路,如果乐淘这时候真被假货这块脏肉所吸引,那么以马老板的性格,一定会抓住机会做大做强,到时候一旦假货在乐淘汇聚、形成了足够的影响力,就等于是不知不觉中把自己做成了一块活靶子,政府一定会对立法的事情更加重视,到时候第一个中枪的就是乐淘。 Can choose this path as for Boss Ma this whole life, Li Mu almost does not doubt. 至于马老板这辈子会不会选择这条道路,李牧几乎毫不怀疑。 It looks like in Li Mu, the mental disposition is one inherent, the label that deep-rooted and is extremely difficult to change, oneself as rebirth, the rebirth come back to be difficult to escape a ideological mode of programmer, Boss Ma has not experienced the rebirth, his character is almost impossible to have the drastic change. 在李牧看来,秉性是一个与生俱来、根深蒂固而且极难更改的标签,自己作为一个重生者,重生回来都难逃一个程序员的思维模式,马老板没经历过重生,他的性格几乎不可能发生剧变。 Li Mu has basically blocked the road that LeTao can take now, remaining counterfeit goods full are the contamination „sewer”, Li Mu is not willing to contaminate the filthy thing, naturally does not have the means „road” on to stop up Boss Ma in this. 李牧现在已经基本上把乐淘能走的路都封死了,就剩下假货这条满是污秽的“下水道”,李牧不愿沾染秽物,自然也就没办法在这条“路”上堵住马老板。 Li Mu planned was so long, receives own encirclement ring Boss Ma stubbornly, only kept such a to him „way out”, when the time comes, by oneself are surrounding stubbornly Boss Ma, certainly will choose this „road”, not only will walk, but can also walk without hesitation and at high speed. 李牧谋划了这么久、把马老板死死收入自己的包围圈,只给他留了这么一条“生路”,到时候,被自己死死围堵着的马老板,一定会选择这条“路”,不但会走,而且一定会走的毫不犹豫、快马加鞭。 ...... …… Because LeTao blocked the seller bottom carriage and editor commodity information power thoroughly, Dong Shaoping at heart already entire LeTao, even the ancestors scolded. 因为乐淘彻底封死了卖家下架以及编辑商品信息的权力,董少平在心里已经把整个乐淘上上下下,甚至八辈祖宗都骂个遍了。 What is entirely contrary to the situation, the fellow villager Han Wei business is getting more and more prosperous, he even resigned the work in clothing factory without hesitation, then also rented yards that in the village specially have four rooms, prepare to hire several helpers, makes Taobao full power. 与自己情况完全相反的是,同乡韩伟的生意越来越红火,他甚至毫不犹豫的辞掉了在服装厂的工作,然后还专门在村子里租下了一个有四间屋的小院,准备雇几个帮手,全力做淘宝。 Saw that LeTao blocks the jurisdiction, Dong Shaoping knew already not possible through the verification of Taobao Alliance, the only means register a shop, then starting from nothing, little does, but this is not a short time can realize, now the Taobao competition is getting more and more fierce, wants to make one with own the shop of present this shop similar scale, perhaps at least also requires less than half year. 眼看乐淘封死权限,董少平自知已经不可能通过淘宝联盟的审核,唯一的办法就是重新注册一家店铺,然后从零开始,一点点的重新做起来,不过这可不是一时半会能够实现的,现在淘宝竞争越来越激烈,想重新做一家跟自己现在这家店铺差不多规模的店,恐怕至少也要小半年时间。 If to the Han Wei less than half year, this fellow could gain dozens over a million. 如果给韩伟小半年,这家伙说不定能赚几十上百万。 Is worth rejoicing that only, was Taobao although excludes own shop from Taobao Alliance, every month but some oneself good and evil foundations, several thousand Yuan stable incomes, this compared to most workers to be stronger were much more. 唯一值得庆幸的,是淘宝虽然把自己的店铺排除在了淘宝联盟之外,但是自己好歹还是有些基础的,每个月还有几千元的稳定收入,这比起大多数打工者来说都要强的多得多。 The use stable income continues to live, while operates the new shop, in this case, although laboriously, but the income will not receive anything to affect. 一边利用稳定的收入继续生活,一边重新经营新店铺,这样的话,虽然辛苦一点,但是收入不会受到什么影响。 Dong Shaoping such person, can accept such reality is not easy, experienced many pain, lamentation and anger, perhaps also only then he himself knows. 董少平这样的人,能接受这样的现实并不容易,这其中经历了多少痛苦、悔恨与愤怒,恐怕也只有他自己知道。 What Dong Shaoping do not know, Taobao does not prepare to let off him. 可就连董少平自己也不知道的是,淘宝并不准备放过他。 The Taobao net cracks down on the fake and shoddy special rectification actions, had begun quietly! 淘宝网打击假冒伪劣专项整治行动,已经悄然拉开了序幕！ In Dong Shaoping wants to try hard to operate own Taobao shop, he receives the Taobao ice-cold prompt suddenly: „Your shop, because sells the false, already by website 【Seals shop】 Processing, the specific information please click to examine......” 就在董少平想努力经营自己的淘宝店铺时,他忽然收到淘宝冰冷的提示:“你的店铺因为售假,现已被网站【封店】处理,具体信息请点击查看……” Dong Shaoping only feels a bolt from the blue, seals the shop?! If the shop were sealed, how could it not be a oneself each month several thousand Yuan income can throw away carelessly?! 董少平只觉得一阵晴天霹雳,封店？！如果店被封了,自己每月几千元的收入岂不就要打水漂了吗？！ The Dong Shaoping heart mentioned the throat, selects the details link hastily, goes in looks, entire heart immediately such as falling icehouse. 董少平心都提到了嗓子眼,连忙点开详情链接,进去一看,整颗心顿时如坠冰窖。 First, in the details content displayed him to sell the false evidence, many name brand clothing that he sold were the counterfeit goods, was the evidence is it may be said that conclusive ; 首先,详情内容中罗列了他售假的证据,他销售的多款名牌服饰均为假货,可谓是证据确凿; Next, in the details said, to his shop, the measure that Taobao takes seals the shop indefinitely, if thinks that the shop does business, must all consumer three times of compensations that purchased the counterfeit goods, if not give, must obtain all the consumer understanding of purchasing the counterfeit goods ; 其次,详情中说,对他的店铺,淘宝采取的措施是无限期封店,如果想店铺重新营业,必须要给所有购买了假货的消费者三倍赔偿,如果不给,就必须得到所有购买了假货的消费者谅解; The consumers in the counterfeit goods order that corresponds, can find „understanding” option, the click confirmed that forgave the seller truly, if the seller altogether sold 1000 fake and shoddy commodities to 800 consumers, then he , if not willing to compensate three times, must make 800 consumers click on the confirmation understanding completely, few was not good. 消费者在相对应的假货订单中,可以找到“谅解”选项,点击确认了,才算是真正谅解了卖家,如果卖家一共卖了一千件假冒伪劣的商品给八百个消费者,那么他如果不愿意赔三倍,就必须让八百个消费者全部点击确认谅解才可以,少一个都不行。 With Dong Shaoping is the same , because sells the false sealed shop, the YY number of onstage, backstage as well as shop correspondence had been sealed completely, the seller simply does not have the means to contact with own buyer, only if also retaining all dispatch lists, so long as otherwise were short of a person, they are unable to complete this „understanding” arduous task. 和董少平一样因为售假被封的店铺,前台、后台以及店铺对应的yy号码都已经全部被封,卖家也根本没有办法联系到自己的买家,除非是还保留着所有的发货单,否则只要少了一个人,他们就无法完成这个“谅解”的艰巨任务。 However, careful Li Mu gives the quick window that they drew cash to make reparations, although they could not have seen before any Taobao acts according to him , the sales record of counterfeit goods, but Taobao will act according to their sales records, counts to produce a false total amount to them automatically, they only need according to three times of false total amount, to assigning the Alipay account will change over to the corresponding amount, Taobao will compensate for them to all consumers, so long as pays money, the shop can start doing business. 不过,细心的李牧给了他们一个拿钱赎罪的快捷窗口,虽然他们已经看不到任何淘宝根据他之前假货的销售记录,但是淘宝会根据他们的销售记录,自动给他们统计生成一个涉假总额,他们只需要按照涉假总额的三倍,向指定支付宝账户转入对应金额,淘宝就会代他们赔偿给所有消费者,只要付了钱,店铺就能重新开业。 Dong Shaoping also saw he „sells false data”, the Taobao net recognized that he related to selling false order altogether 2364, total 18959 Yuan, compensates by three times of computations, he needs to pay 56877 Yuan indemnity, to make the shop start doing business, must arrive at this money payment. 董少平也看到了他的“售假数据”,淘宝网认定他涉及售假的订单一共有2364笔,共计18959元,赔偿按照三倍计算,他需要支付56877元赔偿金,如果想让店铺重新开业,就必须要把这笔钱支付到位。 Sells false profit although to be high, but is impossible to achieve zero cost, therefore even if a time of compensation, enough made them have a headache, three times of compensations, wanted their lives simply! 售假的利润虽然高,但是也不可能做到零成本,所以哪怕是一倍的赔偿,就足够让他们头痛了,三倍赔偿,简直是要他们的命！ Dong Shaoping is thorough, he makes Taobao to the present, the money of net gaining altogether also 20,000-30,000, save finally, on only 10.000 Yuan, but must pay 56877 Yuan great sum of money to unseal, this sum of money he how, regardless of unable to take. 董少平彻底绝望,他做淘宝到现在,净赚的钱一共也就20,000-30,000,最终存下来的,也就区区一万块钱,但是要缴纳56877元的巨款才能重新解封,这笔钱他无论如何也拿不出来。 This is really the room leaks meets the rain, misdemeanor one is linking one, does not give the opportunity that oneself responded. 这真是屋漏偏逢雨,坏事一桩连着一桩,根本就不给自己反应的机会。 After the shop was sealed, the Dong Shaoping income was cut off thoroughly, moreover what is most disgusting, Taobao sealed the backstage and YY, oneself even reorganize a client list without enough time, if opens a shop, all also need to start from the beginning. 店铺被封之后,董少平的收入就彻底断掉了,而且最恶心的是,淘宝把后台和yy都封了,自己甚至来不及整理一个客户列表,如果重新开店,一切就还都需要从头开始。 The pain and resenting in Dong Shaoping heart already indescribable, money did not have, shop not to have, the future rice bowl not to have, oneself present was almost one returned to the pre-liberation. 董少平心中的痛苦与愤恨已经无法形容,钱没了、店没了、未来的饭碗也没了,自己现在几乎是一下回到了解放前。 But looks over the entire Taobao net, has the seller of same bitter experience to have about hundred with Dong Shaoping! 而纵观整个淘宝网,与董少平有一样遭遇的卖家有近百个！ Even the degree of comparison is very high, as well as by Taobao Alliance has recommended the seller. 这其中,甚至还有信用等级很高,以及被淘宝联盟推荐过的卖家。 These sellers online sell the counterfeit goods with the special means in Taobao, ordinary moon/month income relaxed ten thousand, after Taobao Alliance promotes, some shop day of sales volumes were hundreds of thousands , the creating income ability may be called the gold ore simply, suddenly one by to seal/confer drop, the shop owner was almost been also quick falls insanely. 这些卖家用自己特殊的办法在淘宝网上售卖假货,平常的月收入就轻松过万,被淘宝联盟推广之后,有的店铺一天的销售额就达到了数十万,创收能力简直堪称金矿,忽然一下被封掉,店主也几乎快疯掉了。 After the attack, Taobao stands suddenly, announced to the entire net own crackdown on counterfeits, although online has was sealed the shop sells the fake shop owner to attack to rail, but more related opinions, are the support and commendation to this crackdown on counterfeits, this fight, obtained all consumers, and support of most sellers. 在忽然袭击过后,淘宝才站出来,向全网宣布了自己的打假行动,虽然网上有很多被封店的售假店主攻击谩骂,但是更多的相关言论,都是对这一次的打假行动的支持和称赞,这次打架,得到了所有消费者,以及大部分卖家的鼎力支持。 Has not bought the consumer of counterfeit goods, is in itself not the counterfeit goods victim, user community that therefore he possibly does not purchase the counterfeit goods on own initiative, therefore these people to attacking the sellers of fake and low-quality goods support unconditionally ; 没有买过假货的消费者,本身并非假货受害者,所以他也不可能是主动购买假货的用户群体,所以这些人对打假是无条件支持的; Has bought the counterfeit goods, but is actually the consumer of knowing fake and buying fake, although to attacking the sellers of fake and low-quality goods to feel that some are not quite appropriate, but thinks they may obtain Taobao for three times of compensations that they strive, therefore they also changed the attitude, starts to support this strong attacking the sellers of fake and low-quality goods method ; 买过假货,但却是知假买假的消费者,虽然对打假感觉到有些不太恰当,但是一想到他们有可能得到淘宝为他们争取的三倍赔偿,所以他们也转变了态度,开始支持这种强硬的打假手段; Has bought the counterfeit goods as for these, moreover does not know that is the consumer of counterfeit goods, they to attacking the sellers of fake and low-quality goods lift both hands support simply. 至于那些买过假货,而且根本不知道是假货的消费者,他们对打假简直是举双手支持。 As for seller that these never sell the counterfeit goods, saw that these do not defend the well-mannered seller to be imposed the so harsh penalty, is naturally happy, the industry was purified, to them is a big good deed. 至于那些从来不卖假货的卖家,眼看那些不守规矩的卖家被处以如此严厉的惩罚,自然也都非常开心,行业被净化,对他们来说是一件大好事。 The Taobao fight behavior then in the entire net initiated the huge influence, LeTao Boss Ma also in a short time to learn of this news quickly. 淘宝的打架行为很快便在全网引发了巨大的影响力,乐淘的马老板也在极短的时间内就得知了这个消息。 Just learned this news time, Boss Ma had almost nothing to be stunned and hesitate, then shines at heart immediately. 刚得知这个消息的时候,马老板几乎没有任何错愕与犹豫,心里便立刻亮了起来。 This feeling, in the jet black environment, saw probably suddenly wipes the bright, he knows, this is the ray of hope...... R 这种感觉,就好像在漆黑的环境中,忽然看到了一抹亮光,他知道,这是自己心里的希望之光……r
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