Passes through the gate for less than onehour, was still tauntingHan Weito gainmoney earnedred eyesDong Shaopingsecretly, sitsnearby the Han Weicomputer, looks attworedandredbravingblood.
进门一个小时不到,原本还在暗暗嘲讽韩伟赚钱赚红眼的董少平,在韩伟的电脑跟前坐着,看得两眼通红、红的冒血。In the morningthistime is the white-collarwork hours . Moreover the white-collarpurchases the dutyto be strong, thereforethis timeto the e-Commerceindustry, is a peak trafficperiod.
上午这个时间段正好是白领上班时间,而且白领购买能力相对较强,所以这个时间对电商行业来说,算是一个流量高峰期。Thisalmostonehour , the Dong Shaopinglooks atHan Weishopfinalized78jacketswith own eyes.
这差不多一个小时的时间里,董少平亲眼看着韩伟的店铺成交了78件夹克。
The ratio that onehour, 78, Dong Shaopingis jealous ofboiledHan Wei of nightto be much more serious.
一个小时,78件,董少平眼红的比熬了一个通宵的韩伟还要严重得多。Dong Shaopingevenfelt,opened the money printing machinesealmoneyno more than so the speedperhapsalso?董少平甚至觉得,开印钞机印钱的速度恐怕也不过如此了吧?According tothisspeedmakes money, perhapsall daytime, Han Weicansell out1000jacketsagain.
照着这种速度赚钱,再有一整天的时间,没准韩伟能卖掉一千件夹克。Ifreallysells1000, thatis58,000thousandYuannet profits, a daywithstand/topononeyear, what his mother was really terrifying.
如果真卖一千件,那可是五万八千块钱的净利润,一天就顶的上自己一年,这他娘的真是太恐怖了。Moreislooked that the Han Weishopfinalizedunceasingly, Dong Shaopingat heartisdeeply worried, hewantsto have a look atoneselfshopall of a sudden, has a look atownsellerYY, can of Han Weiexperience the matteralsoarrive at itselfon?
越是看韩伟店铺不断成交,董少平心里就越是焦灼,他一下子想看看自己的店铺,看看自己的卖家yy,会不会韩伟经历的这种好事情也到了自己头上?Therefore, Dong Shaopingopens the mouthtoHan Weilarge: „Little Wei, the computerusestome, mylog inmysellerYYhas a look.”
于是,董少平开口对韩伟硕:“小伟,电脑给我用一下,我登陆我的卖家yy看看。”Han Wei a persondeals withdozenssellersat this time, butheardDong Shaoping saying that the hesitantmomentgavehim the computer.韩伟此时正一个人应付几十个卖家,但听到董少平这么说了,犹豫片刻还是将电脑给了他。Dong Shaopinghopefullog inownsellerYY, the mooddrops the valleyfinallyinstantaneously.董少平满怀期待的登陆自己的卖家yy,结果心情瞬间就跌落谷底。OwnsellerYYabsolutelydoes not have the buyerto relate, a newsdoes not have.
自己卖家yy根本就没有买家联系,一条消息都没有。NewsnosellerYY, contrastsonedozenspeopleto speakanddocomputercardsellerYYanytime and anywhere, Dong Shaopingwas at heart uncomfortable.
一个一条消息都没有的卖家yy,对比一个随时随地几十人在说话、搞得电脑都卡得要死的卖家yy,董少平心里难受极了。Hethought that ascends the skyis unfair, even ifwalksdog shittransporting, oneselfare still more entitled than Han Wei, hisHan Weibrainstupid, does not understand the adjustment, moreoverdoes not dare the starting to walkstep, is still going to workby the presentwhileruns the shop.
他觉得上天太不公平,就算是走狗屎运,自己也比韩伟更有资格,他韩伟脑子愚笨、不懂变通而且不敢迈开步子,到现在都还在一边上班一边经营网店。In comparison, oneselfcompared withhim are really many of industriousmanyandboldness, moreover many of adjustment, oneselfnot onlydismissed the work and full-timeoperationshop, but alsoevenonly then the elementary schooldiploma, oneselflearn the internetrelated knowledgediligently, racks brainsto thinkmeans that varioustypesincrease the current capacity and sales volume, evenoneselfspare no effortsopens a shopinTaobao and LeTaodoubleplatform, oneselfaspectsare much stronger than Han Wei, why is dog shittransportinghewalksrather than?
相比之下,自己比他真的是勤劳的多、魄力的多,而且也变通的多,自己不但辞了工作、全职经营网店,而且即便只有小学文凭,自己还是努力学习互联网相关知识,同时也绞尽脑汁想各种增加流量与销量的办法,甚至自己不辞辛苦的在淘宝和乐淘双平台开店,自己方方面面都比韩伟强得多,狗屎运凭什么是他走而不是自己?Dong ShaopingtoHan Wei„dog shittransporting”envies the envyhates, similarmatteralsosimultaneously happened onmanyTaobaosellers.董少平对韩伟的“狗屎运”羡慕嫉妒恨的时候,类似的事情还同时发生在许多淘宝卖家身上。As the timeentered the morning, the entirenetcurrent capacitygrew, more and more Taobaocommoditiesobtained„Taobao Alliance” the opportunity of promotion, on the casualcommodityrecommended, mightenter the current capacities of ten thousandusersinonehour of plate conductance, therefore, more and more TaobaosellerlikeHan Wei, muddleheadedpaid dirt.
随着时间进入到了上午,全网流量增长,越来越多的淘宝商品得到“淘宝联盟”推广的机会,随随便便一个商品上推荐,就有可能在一个小时内导入过万用户的流量,所以,越来越多像韩伟一样的淘宝卖家,稀里糊涂的就发了横财。But many portraitDong Shaoping are also the same, saw that otherpeersget rich, oneselfwheredoes not lose the opposite party, oneselfdo not havethisgetting richopportunity, teasyat the same time , makes one unable to find out the mind.
但也有不少人像董少平一样,眼看其他同行发财,自己哪里都不输对方,偏偏自己就没有这个发财的机会,让人恼火的同时,也让人摸不清头脑。Thismorning, the entireTaobaosellerswere insane, theyare using the respectivewayrespectively, seeks for the origin of Taobaoaccidental/surprisedcurrent capacity, somepeoplefound the Taobao Allianceadvertisementfromotherwebsite, buttheyactuallycannot clarify the Taobao Alliancerule, does not understand the operational mechanism, does not understand the recommendationmechanism, therefore the opinions of variousguessesrise from all directionsin the sellercommunity.
这个上午,整个淘宝的卖家都疯了,他们都在各自用各自的方式,寻找淘宝意外流量的来源,有些人从其他网站找到了淘宝联盟的广告,但是他们却弄不清淘宝联盟的规则,不懂运作机制,更不懂推荐机制,于是各种猜测的言论在卖家群体中四起。Meanwhile, entireLeTao, imitates, ifcoversin the judgment day.
与此同时,整个乐淘上上下下,仿若笼罩在世界末日。This morning, knowing that the LeTaotalentlags behind„Taobao Alliance”thisproduct, Boss Macoordinates, everyone after Taobao Alliance conducted an understanding, sufferingdevastating the innermost feelingssufferto hit hardagain.
今天上午,乐淘的人才后知后觉的得知“淘宝联盟”这一产物,马老板牵头、大家在对淘宝联盟进行了一番了解之后,一颗颗饱经摧残的内心再度蒙受重击。OriginallyLeTaoin the conversion rate of exteriorconduction currenton the lowpity, is, whodidn't expect, overnight, evenTaobaothistypehasMuye Science and Technology, to haveYYsystemsupportgreat platform, startsto snatch the current capacityin the entirenetunexpectedly, moreoverhesnatches the current capacity the waysoto be unexpectedly fearful.
本来乐淘在外部导流的转化率就低的可怜,可是,谁也没想到,一夜之间,连淘宝这种拥有牧野科技、拥有yy体系鼎力支持的大平台,竟然也开始在全网抢流量,而且他抢流量的方式竟然这么可怕。Thisfeelingstandsunder the bigsunny spotprobablyfishes, exposes to the sunandhotis tiredandthirsty, the fishhas quite a while not seento eat the check, at this timesuddenlycamebrothers, the beer bottle that severalcrowd the gunpowderthrows, isoneexplodesrandomly, thismoodmissed the pinnaclesimply.
这种感觉就好像站在大太阳地下面钓鱼,又晒又热又累又渴,鱼还半天不见吃勾,这时候忽然来了一个哥们,几个塞满火药的啤酒瓶扔下去,咣咣就是一通乱炸,这心情简直差到了极致。On the one handlooked that heexplodedso manyfisheasily, oneselfpaylaboriouslyactuallyhas little effect, this is not very at heart comfortable;In yet another aspect, oneself were very difficultto fish the fish, was bitten after byhimhas exploded, the fish in riverquicklyespeciallybyhimis done the heirless person, a oneselfwooldo not wantto fish.
一方面看他轻而易举炸了这么多鱼,自己辛苦付出却收效甚微,这心里就很不舒坦了;再一方面,自己原本就很难钓到鱼,被他这么叮咣炸过之后,河里的鱼快特么被他干绝户了,自己连个毛也别想钓到。„Taobao Alliance” the advertisementpatternis too fearful, nowalmost allindividualWebmasterare willingto connect„Taobao Alliance”, „Taobao Alliance” the advertisementsprings up everywhere, in this case,
“淘宝联盟”的广告模式太可怕,现在几乎所有的个人站长都愿意接入“淘宝联盟”,“淘宝联盟”的广告遍地开花,这种情况下,ThistoLeTao, simplyawfully.
这对乐淘来说,简直要命。After the general idearavels„Taobao Alliance”is anything anditsgoalisanything, Boss Mawantsto wave the arms about is not dry/does, one after anotherandevenFive Dynastiessixwas attackedbyLi Mu, Boss Mapsychologyevenagainpowerful, still has been beatenbyLi Mu.
在大概弄明白“淘宝联盟”是个什么东西、它的目标是什么之后,马老板很想甩手不干了,接二连三、连五代六的被李牧这么打击,马老板的心理就算再强大,现在也已经被李牧击垮了。Boss Maalsohas toacknowledge, of Li Mupresent, really damnedcertainly!马老板也不得不承认,李牧现在的这一手,真他妈绝了!Firstwithbetterpartnership model, plundersoutsidecurrent capacity, makingLeTaohave one misfortune after another;Thenwithcurrent capacity of exteriorcooperation, nourishes the Taobaoconsumer to consumerbusiness, nourishestothesemiddle-and-smallsellers, then, had100%front impactswithLeTao, LeTaocould not findanybeing opportunisticpoint of application, is completely not an opponent.
先是用更好的合作模式,把外面的流量搜刮一通,让乐淘雪上加霜;然后用外部合作的流量,来滋养淘宝的c2c业务,也就是滋养给那些中小型卖家,如此一来,和乐淘产生了100%的正面碰撞,乐淘找不到任何取巧的着力点,完全不是对手。
The entireLeTaocore teammemberat this moment is also the heartlike the dying embers, iftheyalso can always see a hopein the adversityin the past, nowbasicallyhas no hope to be able to see.
整个乐淘的核心团队成员此刻也是心如死灰,如果说以往他们还总是能在逆境中看到一点希望的话,现在基本上就已经没有任何希望能看得到了。Everyone is very clear, once ” Taobao Alliance „ the influencecontinuallyis increased, in the future the Taobaoconsumer to consumerbusinesswill certainly welcome the growth that progresses by leaps and bounds.
大家都很明白,一旦”淘宝联盟“的影响力不断提升,将来淘宝的c2c业务一定会迎来突飞猛进的增长。Originallyeveryoneiswantsnot to have the energyto care aboutconsumer to consumerwhileTaobao, goesto enter, butnowTaobao„Taobao Alliance”oncoming forceis fierce, lookedis the writing skillis enormous, moreoveris preparedearly.
本来大家是想趁淘宝没精力顾及c2c,趁虚而入,但现在淘宝的“淘宝联盟”来势凶猛,一看就是手笔极大,而且是早有准备。
The finalhopewas shattered, the moralealsoon the rubber ball that instantaneoussuch asis discouraged, listlessdesperate.
最后的希望破灭了,士气也就瞬间如泄了气的皮球,蔫吧的让人绝望。Boss MaremembersXiang Yu who is utterly isolated, that timehecertainlywasdesperateto the pinnacle, thoughtall over the world, does not havemeans of livelihoodagain, did not have the owninstitute of taking shelter, thereforeunderthispinnacledespair, hechosecommitting suicide.马老板想起四面楚歌的项羽,那时候的他一定是绝望到了极致,认为普天之下,再没自己一条活路,更无自己的容身之所,所以在这种极致的绝望下,他才选择了自尽。Boss Maalthoughis insufficientto considerto commit suicide, butLeTaoin his eyes, had almost died in bed of old age/be exhaustedat this moment, „Taobao Alliance”, oneselfhave no meansandTaobaoagain conducts contendseffectively, anyunnecessaryidea, is the praying mantisarmworks as the car(riage).马老板虽然不至于考虑自尽,但是乐淘在他眼里,此刻已经几乎寿终正寝,“淘宝联盟”一出,自己再无任何办法与淘宝进行有效抗衡,任何多余的想法,都是螳臂当车。Lu ZhaoximeetsBoss Malike the dying embers, cannot bearcomforthim: „Chief Ma, withoutthisroadwas unimportant, wecantotallygive updoing againstwithLi MuandwithTaobaogreatly, variousalthoughTaobaoaspects are very powerful, butwe can also in the creviceseek the survival, wecanno longerthinkstartstoTaobao, butfinds the wayto avoid the Taobaopoint, at leastfirstmakesourplatformslive.”陆照喜见马老板面如死灰,忍不住安慰他:“马总,没了这条路也不要紧,我们大可以彻底放弃跟李牧、跟淘宝对着干,虽然淘宝各方面都很强大,但是我们也就能够夹缝中求生存,我们可以不再想着对淘宝下手,而是想办法避开淘宝锋芒,起码先让我们的平台活下来。”Boss Maweakbeckoning with the hand of: „Lives in recluse, the opportunity in the futurenot having monopolized.”马老板无力的摆了摆手:“偏居一隅,将来更没有一统天下的机会了。”Cai Chongxinsighed, saidtoBoss Ma: „Chief Ma, draws backstepBoundless Oceans, Vast Skies, this period of time, everyonegoes all outto thinkwith the Taobaocomparison, evensurpassesTaobao, butunknowingly, weinsteadby the Taobaobelt/bringchaoticrhythm, might as wellretrocedesonestep.”蔡崇新叹了口气,对马老板说:“马总,退一步海阔天空,这段时间,大家都拼了命想着跟淘宝比较,甚至赶超淘宝,但是不知不觉中,我们反而被淘宝带乱了节奏,不妨后退一步。”Boss Masuffers setbacksat heartextremely, butanothersoundhas been shoutingintowards oneself, cannotlower the head, cannotadmit defeat, cannotmake20overyoung fellowsplayruns around in circles......马老板心里极度受挫,但另一个声音却一直在朝自己喊着,不能低头,不能认输,不能让一个20出头的毛头小子耍的团团转……
A different kindawkwardatmospherelingersin the LeTaocore teams, except forBoss Ma, everyonewantsto draw backonestep, even iflives in reclusetotallydoes not give up, lowers the headeven the kneeling downkneeto precipitate, perhaps the opportunitystands, butBoss Ma, is only thinkingat heartcannotconcedeandcontinueto revolt, butactuallycould not find any means of resistance.
一种别样的尴尬气氛萦绕在乐淘的核心团队间,除了马老板,大家都想退一步,即便偏居一隅也不是彻底放弃,低下头甚至跪下膝盖去沉淀,或许还有机会重新站起来,而马老板,心里只想着不能服输、继续反抗,可是却找不到任何反抗的办法。Inconference room a silence.
会议室里一阵沉默。To12 : 00 pm, everyoneyouthought so that IandIlook atyou, orBoss Ma of looks atbrowtightwrinkle, feels helplesssuddenly.
一直到中午12点,大家就这么你看我、我看你,或者看着眉头紧皱的马老板,一时间茫然不知所措。Exactly 12 : 00 pm, „Taobao Alliance”got onlineofficially for 12hours, Taobaoissuedfinallyconsideredallsells the letter, cametoallTaobaosellers, and entirenet and whole societypopularizedTaobao„Taobao Alliance”.
中午12点整,“淘宝联盟”正式上线12小时,淘宝终于发布了一个告所有卖家书,来向所有淘宝卖家,以及全网、全社会普及淘宝的“淘宝联盟”。Cai ChongxinTaobaosellerYY, has helpedaccept the Taobaolatest development, at this time, hisfrontcomputerreceived the prompt of systemnewssuddenly, hissubconsciouspoint, readsilently.蔡崇新一直有一个淘宝卖家yy,便于接受淘宝的最新动态,此时,他面前的电脑忽然收到了系统消息的提示,他下意识的点开,默默阅读起来。AlsoboughtHan Wei of more than 60jacketsalsoto receive the TaobaosellerYYsystemmessage, althoughwas very busy, butsawis the systemnews, heisimmediatelysubconsciousopening, the sideeyeballsuch as the blooddyedgeneralDong Shaopingalsoto collectimmediately.
又买了六十多件夹克衫的韩伟也收到了淘宝卖家yy的系统消息,虽然很忙,但一看到是系统消息,他还是立刻下意识的打开,旁边眼珠子如血染一般的董少平也立刻凑了过来。„RespectableTaobaonetseller, announcedvery muchhappily, wewith the nationalmajorwebsitecooperation”Taobao Alliance„has gotten onlineattoday0 : 00 officially.”
“尊敬的淘宝网卖家,很高兴向大家宣布,我们与全国各大网站合作的”淘宝联盟“已经于今天零点正式上线了。”„Taobao Alliance, is a e-Commerceadvertisementalliance, servesfor the Taobaonetsellerspecially, so thatcancreatemorebenefits and valuesin the Taobaonet......”
“淘宝联盟,是一个电商广告联盟,专为淘宝网卖家服务,以便诸位能够在淘宝网创造出更多的利益与价值……”
The introduction of systemnews, introduced„Taobao Alliance”probablygeneralsituation, not only that but alsotold the sellerwithvariousdata, the Taobao Alliancebackhas the powerfulcurrent capacitysupport, thiswill give the Taobaosellerto bring the hugecurrent capacitydividend.系统消息的开篇,大概介绍了“淘宝联盟”的大概情况,不仅如此,还用各种数据告诉卖家,淘宝联盟的背后有着强大的流量支撑,这将给淘宝卖家带来巨大的流量红利。Besides the introduction, the most essentialkey point, is„Taobao Alliance”benefittingrule.
除了介绍之外,最关键的重点,在于“淘宝联盟”的惠及规则。Benefits the original text of ruleis:
惠及规则的原文是:„First, the Taobao Alliancepromotionadopts the expense to exempt the mechanismto the sellerat present, butdoes not support the sellerto applyon own initiative, butis selectedby the algorithm of Taobao Allianceautomatically;”
“第一,淘宝联盟推广目前对卖家采取费用全免机制,不过不支持卖家主动申请,而是由淘宝联盟的算法自动甄选;”„Second, Taobaoand other critical data conducts the survey of certainruleaccording tocredit, liveness , the high praiserate/lead and sales volume, the sales volumeseller, andgrades the Taobaoseller, the weightis higher, was recommended the probability is also higher, the concreteweightalgorithmformulais the business secret, does not announce to the public;”
“第二,淘宝会根据卖家的信用度、活跃度、好评率以及销量、销售额等关键数据进行一定规则的测算,并对淘宝卖家进行分级,权重越高的,被推荐机率也就越高,具体权重算法公式为商业机密,不对外公布;”„Third, becauseTaobao Allianceis the Taobaonetputs into the advertisementdelivery that the large sum of moneybuildsandpromotessystem, therefore the Taobaonethas the absolutecontrol and right to interprettoTaobao Alliance, benefits the objectonlyto aim at the Taobaonetseller, anddoes not supportanycrossmulti-platformseller. Taobaowill collect the entirenetinformation, andcomparesaccording toownalgorithmic rule, allon suspicion of the seller that the multi-platformssell, will excludepermanentlyfrom the algorithm of Taobao Alliance, askingfellowTaobaosellersto treatcautiously!”
“第三,因为淘宝联盟是淘宝网投入重金打造的广告投放及推广系统,所以淘宝网对淘宝联盟有绝对的控制权与解释权,惠及对象只针对淘宝网卖家,且不支持任何跨多平台卖家。淘宝会对全网信息进行采集,并依据自己的算法规则进行比对,所有涉嫌多平台销售的卖家,都将永久排除在淘宝联盟的算法之外,请各位淘宝卖家慎重对待!”
The thirdpoint, isLi MutoLeTaofatalstrikes!
第三点,才是李牧对乐淘的致命一击!
......
……ps: The brothers and sisters, the monthly ticketresultis really horrible to look at!!! Askedeveryoneto helpandgive a notsonglove!
ps:兄弟姐妹们,月票成绩实在是惨不忍睹啊!!!请大家帮帮忙、给不歌一份爱吧!
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