RINAPE :: Volume #10

#991: Strikes fatally!


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Passes through the gate for less than one hour, was still taunting Han Wei to gain money earned red eyes Dong Shaoping secretly, sits nearby the Han Wei computer, looks at two red and red braving blood. 进门一个小时不到,原本还在暗暗嘲讽韩伟钱赚红眼的董少平,在韩伟的电脑跟前坐着,看得两眼通红、红的冒血。 In the morning this time is the white-collar work hours . Moreover the white-collar purchases the duty to be strong, therefore this time to the e-Commerce industry, is a peak traffic period. 上午这个时间段正好是白领上班时间,而且白领购买能力相对较强,所以这个时间对电商行业来说,算是一个流量高峰期。 This almost one hour , the Dong Shaoping looks at Han Wei shop finalized 78 jackets with own eyes. 这差不多一个小时的时间里,董少平亲眼看着韩伟的店铺成交了78件夹克。 The ratio that one hour, 78, Dong Shaoping is jealous of boiled Han Wei of night to be much more serious. 一个小时,78件,董少平眼红的比熬了一个通宵的韩伟还要严重得多。 Dong Shaoping even felt, opened the money printing machine seal money no more than so the speed perhaps also? 董少平甚至觉得,开印钞机印钱的速度恐怕也不过如此了吧? According to this speed makes money, perhaps all day time, Han Wei can sell out 1000 jackets again. 照着这种速度赚钱,再有一整天的时间,没准韩伟能卖掉一千件夹克。 If really sells 1000, that is 58,000 thousand Yuan net profits, a day withstand/top on one year, what his mother was really terrifying. 如果真卖一千件,那可是五万八千块钱的净利润,一天就顶的上自己一年,这他娘的真是太恐怖了。 More is looked that the Han Wei shop finalized unceasingly, Dong Shaoping at heart is deeply worried, he wants to have a look at oneself shop all of a sudden, has a look at own seller YY, can of Han Wei experience the matter also arrive at itself on? 越是看韩伟店铺不断成交,董少平心里就越是焦灼,他一下子想看看自己的店铺,看看自己的卖家yy,会不会韩伟经历的这种好事情也到了自己头上? Therefore, Dong Shaoping opens the mouth to Han Wei large: Little Wei, the computer uses to me, my log in my seller YY has a look.” 于是,董少平开口对韩伟硕:“小伟,电脑给我用一下,我登陆我的卖家yy看看。” Han Wei a person deals with dozens sellers at this time, but heard Dong Shaoping saying that the hesitant moment gave him the computer. 韩伟此时正一个人应付几十个卖家,但听到董少平这么说了,犹豫片刻还是将电脑给了他。 Dong Shaoping hopeful log in own seller YY, the mood drops the valley finally instantaneously. 董少平满怀期待的登陆自己的卖家yy,结果心情瞬间就跌落谷底。 Own seller YY absolutely does not have the buyer to relate, a news does not have. 自己卖家yy根本就没有买家联系,一条消息都没有。 News no seller YY, contrasts one dozens people to speak and do computer card seller YY anytime and anywhere, Dong Shaoping was at heart uncomfortable. 一个一条消息都没有的卖家yy,对比一个随时随地几十人在说话、搞得电脑都卡得要死的卖家yy,董少平心里难受极了。 He thought that ascends the sky is unfair, even if walks dog shit transporting, oneself are still more entitled than Han Wei, his Han Wei brain stupid, does not understand the adjustment, moreover does not dare the starting to walk step, is still going to work by the present while runs the shop. 他觉得上天太不公平,就算是走狗屎运,自己也比韩伟更有资格,他韩伟脑子愚笨、不懂变通而且不敢迈开步子,到现在都还在一边上班一边经营网店。 In comparison, oneself compared with him are really many of industrious many and boldness, moreover many of adjustment, oneself not only dismissed the work and full-time operation shop, but also even only then the elementary school diploma, oneself learn the internet related knowledge diligently, racks brains to think means that various types increase the current capacity and sales volume, even oneself spare no efforts opens a shop in Taobao and LeTao double platform, oneself aspects are much stronger than Han Wei, why is dog shit transporting he walks rather than? 相比之下,自己比他真的是勤劳的多、魄力的多,而且也变通的多,自己不但辞了工作、全职经营网店,而且即便只有小学文凭,自己还是努力学习互联网相关知识,同时也绞尽脑汁想各种增加流量与销量的办法,甚至自己不辞辛苦的在淘宝乐淘双平台开店,自己方方面面都比韩伟强得多,狗屎运凭什么是他走而不是自己? Dong Shaoping to Han Wei dog shit transporting envies the envy hates, similar matter also simultaneously happened on many Taobao sellers. 董少平韩伟的“狗屎运”羡慕嫉妒恨的时候,类似的事情还同时发生在许多淘宝卖家身上。 As the time entered the morning, the entire net current capacity grew, more and more Taobao commodities obtained Taobao Alliance the opportunity of promotion, on the casual commodity recommended, might enter the current capacities of ten thousand users in one hour of plate conductance, therefore, more and more Taobao seller like Han Wei, muddleheaded paid dirt. 随着时间进入到了上午,全网流量增长,越来越多的淘宝商品得到“淘宝联盟”推广的机会,随随便便一个商品上推荐,就有可能在一个小时内导入过万用户的流量,所以,越来越多像韩伟一样的淘宝卖家,稀里糊涂的就发了横财。 But many portrait Dong Shaoping are also the same, saw that other peers get rich, oneself where does not lose the opposite party, oneself do not have this getting rich opportunity, teasy at the same time , makes one unable to find out the mind. 但也有不少人像董少平一样,眼看其他同行发财,自己哪里都不输对方,偏偏自己就没有这个发财的机会,让人恼火的同时,也让人摸不清头脑。 This morning, the entire Taobao sellers were insane, they are using the respective way respectively, seeks for the origin of Taobao accidental/surprised current capacity, some people found the Taobao Alliance advertisement from other website, but they actually cannot clarify the Taobao Alliance rule, does not understand the operational mechanism, does not understand the recommendation mechanism, therefore the opinions of various guesses rise from all directions in the seller community. 这个上午,整个淘宝的卖家都疯了,他们都在各自用各自的方式,寻找淘宝意外流量的来源,有些人从其他网站找到了淘宝联盟的广告,但是他们却弄不清淘宝联盟的规则,不懂运作机制,更不懂推荐机制,于是各种猜测的言论在卖家群体中四起。 Meanwhile, entire LeTao, imitates, if covers in the judgment day. 与此同时,整个乐淘上上下下,仿若笼罩在世界末日。 This morning, knowing that the LeTao talent lags behind Taobao Alliance this product, Boss Ma coordinates, everyone after Taobao Alliance conducted an understanding, suffering devastating the innermost feelings suffer to hit hard again. 今天上午,乐淘的人才后知后觉的得知“淘宝联盟”这一产物,马老板牵头、大家在对淘宝联盟进行了一番了解之后,一颗颗饱经摧残的内心再度蒙受重击。 Originally LeTao in the conversion rate of exterior conduction current on the low pity, is, who didn't expect, overnight, even Taobao this type has Muye Science and Technology, to have YY system support great platform, starts to snatch the current capacity in the entire net unexpectedly, moreover he snatches the current capacity the way so to be unexpectedly fearful. 本来乐淘在外部导流的转化率就低的可怜,可是,谁也没想到,一夜之间,连淘宝这种拥有牧野科技、拥有yy体系鼎力支持的大平台,竟然也开始在全网抢流量,而且他抢流量的方式竟然这么可怕。 This feeling stands under the big sunny spot probably fishes, exposes to the sun and hot is tired and thirsty, the fish has quite a while not seen to eat the check, at this time suddenly came brothers, the beer bottle that several crowd the gunpowder throws, is one explodes randomly, this mood missed the pinnacle simply. 这种感觉就好像站在大太阳地下面钓鱼,又晒又热又累又渴,鱼还半天不见吃勾,这时候忽然来了一个哥们,几个塞满火药的啤酒瓶扔下去,咣咣就是一通乱炸,这心情简直差到了极致。 On the one hand looked that he exploded so many fish easily, oneself pay laboriously actually has little effect, this is not very at heart comfortable ; In yet another aspect, oneself were very difficult to fish the fish, was bitten after by him has exploded, the fish in river quickly especially by him is done the heirless person, a oneself wool do not want to fish. 一方面看他轻而易举炸了这么多鱼,自己辛苦付出却收效甚微,这心里就很不舒坦了;再一方面,自己原本就很难钓到鱼,被他这么叮咣炸过之后,河里的鱼快特么被他干绝户了,自己连个毛也别想钓到。 Taobao Alliance the advertisement pattern is too fearful, now almost all individual Webmaster are willing to connect Taobao Alliance, Taobao Alliance the advertisement springs up everywhere, in this case, 淘宝联盟”的广告模式太可怕,现在几乎所有的个人站长都愿意接入“淘宝联盟”,“淘宝联盟”的广告遍地开花,这种情况下, This to LeTao, simply awfully. 这对乐淘来说,简直要命。 After the general idea ravels Taobao Alliance is anything and its goal is anything, Boss Ma wants to wave the arms about is not dry/does, one after another and even Five Dynasties six was attacked by Li Mu, Boss Ma psychology even again powerful, still has been beaten by Li Mu. 在大概弄明白“淘宝联盟”是个什么东西、它的目标是什么之后,马老板很想甩手不干了,接二连三、连五代六的被李牧这么打击,马老板的心理就算再强大,现在也已经被李牧击垮了。 Boss Ma also has to acknowledge, of Li Mu present, really damned certainly! 马老板也不得不承认,李牧现在的这一手,真他妈绝了! First with better partnership model, plunders outside current capacity, making LeTao have one misfortune after another ; Then with current capacity of exterior cooperation, nourishes the Taobao consumer to consumer business, nourishes to these middle-and-small sellers, then, had 100% front impacts with LeTao, LeTao could not find any being opportunistic point of application, is completely not an opponent. 先是用更好的合作模式,把外面的流量搜刮一通,让乐淘雪上加霜;然后用外部合作的流量,来滋养淘宝c2c业务,也就是滋养给那些中小型卖家,如此一来,和乐淘产生了100%的正面碰撞,乐淘找不到任何取巧的着力点,完全不是对手。 The entire LeTao core team member at this moment is also the heart like the dying embers, if they also can always see a hope in the adversity in the past, now basically has no hope to be able to see. 整个乐淘的核心团队成员此刻也是心如死灰,如果说以往他们还总是能在逆境中看到一点希望的话,现在基本上就已经没有任何希望能看得到了。 Everyone is very clear, onceTaobao Alliance „ the influence continually is increased, in the future the Taobao consumer to consumer business will certainly welcome the growth that progresses by leaps and bounds. 大家都很明白,一旦”淘宝联盟“的影响力不断提升,将来淘宝c2c业务一定会迎来突飞猛进的增长。 Originally everyone is wants not to have the energy to care about consumer to consumer while Taobao, goes to enter, but now Taobao Taobao Alliance oncoming force is fierce, looked is the writing skill is enormous, moreover is prepared early. 本来大家是想趁淘宝没精力顾及c2c,趁虚而入,但现在淘宝的“淘宝联盟”来势凶猛,一看就是手笔极大,而且是早有准备。 The final hope was shattered, the morale also on the rubber ball that instantaneous such as is discouraged, listless desperate. 最后的希望破灭了,士气也就瞬间如泄了气的皮球,蔫吧的让人绝望。 Boss Ma remembers Xiang Yu who is utterly isolated, that time he certainly was desperate to the pinnacle, thought all over the world, does not have means of livelihood again, did not have the own institute of taking shelter, therefore under this pinnacle despair, he chose committing suicide. 马老板想起四面楚歌的项羽,那时候的他一定是绝望到了极致,认为普天之下,再没自己一条活路,更无自己的容身之所,所以在这种极致的绝望下,他才选择了自尽。 Boss Ma although is insufficient to consider to commit suicide, but LeTao in his eyes, had almost died in bed of old age/be exhausted at this moment, Taobao Alliance, oneself have no means and Taobao again conducts contends effectively, any unnecessary idea, is the praying mantis arm works as the car(riage). 马老板虽然不至于考虑自尽,但是乐淘在他眼里,此刻已经几乎寿终正寝,“淘宝联盟”一出,自己再无任何办法与淘宝进行有效抗衡,任何多余的想法,都是螳臂当车。 Lu Zhaoxi meets Boss Ma like the dying embers, cannot bear comfort him: Chief Ma, without this road was unimportant, we can totally give up doing against with Li Mu and with Taobao greatly, various although Taobao aspects are very powerful, but we can also in the crevice seek the survival, we can no longer think starts to Taobao, but finds the way to avoid the Taobao point, at least first makes our platforms live.” 陆照喜马老板面如死灰,忍不住安慰他:“马总,没了这条路也不要紧,我们大可以彻底放弃跟李牧、跟淘宝对着干,虽然淘宝各方面都很强大,但是我们也就能够夹缝中求生存,我们可以不再想着对淘宝下手,而是想办法避开淘宝锋芒,起码先让我们的平台活下来。” Boss Ma weak beckoning with the hand of: Lives in recluse, the opportunity in the future not having monopolized.” 马老板无力的摆了摆手:“偏居一隅,将来更没有一统天下的机会了。” Cai Chongxin sighed, said to Boss Ma: Chief Ma, draws back step Boundless Oceans, Vast Skies, this period of time, everyone goes all out to think with the Taobao comparison, even surpasses Taobao, but unknowingly, we instead by the Taobao belt/bring chaotic rhythm, might as well retrocedes one step.” 蔡崇新叹了口气,对马老板说:“马总,退一步海阔天空,这段时间,大家都拼了命想着跟淘宝比较,甚至赶超淘宝,但是不知不觉中,我们反而被淘宝带乱了节奏,不妨后退一步。” Boss Ma suffers setbacks at heart extremely, but another sound has been shouting in towards oneself, cannot lower the head, cannot admit defeat, cannot make 20 over young fellows play runs around in circles...... 马老板心里极度受挫,但另一个声音却一直在朝自己喊着,不能低头,不能认输,不能让一个20出头的毛头小子耍的团团转…… A different kind awkward atmosphere lingers in the LeTao core teams, except for Boss Ma, everyone wants to draw back one step, even if lives in recluse totally does not give up, lowers the head even the kneeling down knee to precipitate, perhaps the opportunity stands, but Boss Ma, is only thinking at heart cannot concede and continue to revolt, but actually could not find any means of resistance. 一种别样的尴尬气氛萦绕在乐淘的核心团队间,除了马老板,大家都想退一步,即便偏居一隅也不是彻底放弃,低下头甚至跪下膝盖去沉淀,或许还有机会重新站起来,而马老板,心里只想着不能服输、继续反抗,可是却找不到任何反抗的办法。 In conference room a silence. 会议室里一阵沉默。 To 12 : 00 pm, everyone you thought so that I and I look at you, or Boss Ma of looks at brow tight wrinkle, feels helpless suddenly. 一直到中午12点,大家就这么你看我、我看你,或者看着眉头紧皱的马老板,一时间茫然不知所措。 Exactly 12 : 00 pm, Taobao Alliance got online officially for 12 hours, Taobao issued finally considered all sells the letter, came to all Taobao sellers, and entire net and whole society popularized Taobao Taobao Alliance. 中午12点整,“淘宝联盟”正式上线12小时,淘宝终于发布了一个告所有卖家书,来向所有淘宝卖家,以及全网、全社会普及淘宝的“淘宝联盟”。 Cai Chongxin Taobao seller YY, has helped accept the Taobao latest development, at this time, his front computer received the prompt of system news suddenly, his subconscious point, read silently. 蔡崇新一直有一个淘宝卖家yy,便于接受淘宝的最新动态,此时,他面前的电脑忽然收到了系统消息的提示,他下意识的点开,默默阅读起来。 Also bought Han Wei of more than 60 jackets also to receive the Taobao seller YY system message, although was very busy, but saw is the system news, he is immediately subconscious opening, the side eyeball such as the blood dyed general Dong Shaoping also to collect immediately. 又买了六十多件夹克衫的韩伟也收到了淘宝卖家yy系统消息,虽然很忙,但一看到是系统消息,他还是立刻下意识的打开,旁边眼珠子如血染一般的董少平也立刻凑了过来。 Respectable Taobao net seller, announced very much happily, we with the national major website cooperation Taobao Alliance has gotten online at today 0 : 00 officially.” “尊敬的淘宝网卖家,很高兴向大家宣布,我们与全国各大网站合作的”淘宝联盟“已经于今天零点正式上线了。” Taobao Alliance, is a e-Commerce advertisement alliance, serves for the Taobao net seller specially, so that can create more benefits and values in the Taobao net......” 淘宝联盟,是一个电商广告联盟,专为淘宝网卖家服务,以便诸位能够在淘宝网创造出更多的利益与价值……” The introduction of system news, introduced Taobao Alliance probably general situation, not only that but also told the seller with various data, the Taobao Alliance back has the powerful current capacity support, this will give the Taobao seller to bring the huge current capacity dividend. 系统消息的开篇,大概介绍了“淘宝联盟”的大概情况,不仅如此,还用各种数据告诉卖家,淘宝联盟的背后有着强大的流量支撑,这将给淘宝卖家带来巨大的流量红利。 Besides the introduction, the most essential key point, is Taobao Alliance benefitting rule. 除了介绍之外,最关键的重点,在于“淘宝联盟”的惠及规则。 Benefits the original text of rule is: 惠及规则的原文是: First, the Taobao Alliance promotion adopts the expense to exempt the mechanism to the seller at present, but does not support the seller to apply on own initiative, but is selected by the algorithm of Taobao Alliance automatically ; “第一,淘宝联盟推广目前对卖家采取费用全免机制,不过不支持卖家主动申请,而是由淘宝联盟的算法自动甄选;” Second, Taobao and other critical data conducts the survey of certain rule according to credit, liveness , the high praise rate/lead and sales volume, the sales volume seller, and grades the Taobao seller, the weight is higher, was recommended the probability is also higher, the concrete weight algorithm formula is the business secret, does not announce to the public ; “第二,淘宝会根据卖家的信用度、活跃度、好评率以及销量、销售额等关键数据进行一定规则的测算,并对淘宝卖家进行分级,权重越高的,被推荐机率也就越高,具体权重算法公式为商业机密,不对外公布;” Third, because Taobao Alliance is the Taobao net puts into the advertisement delivery that the large sum of money builds and promotes system, therefore the Taobao net has the absolute control and right to interpret to Taobao Alliance, benefits the object only to aim at the Taobao net seller, and does not support any cross multi-platform seller. Taobao will collect the entire net information, and compares according to own algorithmic rule, all on suspicion of the seller that the multi-platforms sell, will exclude permanently from the algorithm of Taobao Alliance, asking fellow Taobao sellers to treat cautiously!” “第三,因为淘宝联盟淘宝网投入重金打造的广告投放及推广系统,所以淘宝网对淘宝联盟有绝对的控制权与解释权,惠及对象只针对淘宝网卖家,且不支持任何跨多平台卖家。淘宝会对全网信息进行采集,并依据自己的算法规则进行比对,所有涉嫌多平台销售的卖家,都将永久排除在淘宝联盟的算法之外,请各位淘宝卖家慎重对待!” The third point, is Li Mu to LeTao fatal strikes! 第三点,才是李牧乐淘的致命一击! ...... …… ps: The brothers and sisters, the monthly ticket result is really horrible to look at!!! Asked everyone to help and give a not song love! ps:兄弟姐妹们,月票成绩实在是惨不忍睹啊!!!请大家帮帮忙、给不歌一份爱吧!
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