Li Mu rushes to the Taobao net hurriedly, about most likely (80%) staff have a vacation the rest, remaining mostly is the technical personnel is the lord, to guarantee Taobao net during the entire National Day long vacation visits and orders normally. 李牧匆忙赶到淘宝网,大约八成的员工已经放假休息,剩下的大都是技术人员为主,以确保淘宝网在整个国庆长假期间的正常访问与下单。 …… …… Teacher Lei and Brother Liu are workaholics, these two investment degree to the work are as good as Li Mu, therefore National Day vacation First Day is like the normal working day, slightly not lax, because two people to work is responsible for highly earnestly, can be familiar with LeTao every action and every movement. 雷教主和刘师兄都是工作狂,这两人对工作的投入程度丝毫不亚于李牧,所以国庆假期第一天就和正常工作日一样,丝毫没有松懈,也正是因为两人对工作的高度认真负责,才能对乐淘的一举一动了如指掌。 Li Mu goes to the company, two people go into the Li Mu's office immediately, after two people use for more than ten minutes the orientation lecture is clear, Li Mu deeply frowned. 李牧来到公司,两人立刻一齐扎进了李牧的办公室里,两人用十多分钟把情况介绍清楚之后,李牧眉头紧锁。 The situation truly a little makes one start nowhere, 2 sellers are regional sellers that spread the nation innumerably, to put it bluntly, the shop owner in each shop is an ordinary individual user, the Taobao net takes the enterprise, as well as is is not very alternately coordinated with the communications of these individual users, seems like the platform in the absolute dominant position, but Li Mu is at heart clear, operates truly, the platform instead cannot be strong, otherwise is extremely easy to cause the user on resistance. 情况确实有点让人无处下手,二的卖家本来就是无数遍及全国的各地卖家,说白了,每一个网店的店主都是一个普通的个体用户,淘宝网作为企业,和这些个体用户的沟通以及交互是很不对等的,看起来好像平台处于绝对的主导地位,但李牧心里清楚,真正操作起来,平台反而不能过于强硬,否则极容易引起用户心里上的反抗。 Therefore, this first denied a solution: Cannot force to limit the Taobao seller cross platform to operate, the platform wants to be the fine atmosphere of free operation these individual sellers build, once the platform exerts the power politics based on free operation, will certainly be repelled by the user, if to attack the sellers of fake and low-quality goods, Li Mu is willing to let the platform demonstration might, but this situation cannot process in any event strongly. 所以,这就首先否定了一个解决办法:绝不能强制限制淘宝卖家跨平台经营,平台想给这些个体卖家营造的就是自由经营的良好氛围,一旦平台在自由经营的基础上施加强权主义,就一定会遭到用户排斥,如果说为了打假,李牧愿意让平台展示强权,但这种情况是无论如何不能强硬处理的。 Let alone, the individual seller is the free individual, you limit him not to allow LeTao to open a shop explicitly also uselessly, he changes the shop name, can as in the prosperity that LeTao opens, this matter is definitely is unable to force to limit with the stipulation. 更何况,个体卖家本身就是自由个体,你明确限制他不允许到乐淘开店也没用,他换个网店名字,依旧可以在乐淘开的红红火火,这种事情是完全无法用规定强制限制的。 A Li Mu only happy matter, is Teacher Lei in this point is like with view of Brother Liu, everyone is not willing because of a threat of LeTao, to cause to break down own platform atmosphere, the balance between platform and seller breaks. 李牧唯一高兴的一件事,是雷教主和刘师兄在这一点上的看法与自己一样,大家都不愿意因为乐淘的一点威胁,就把自己的平台风气搞坏、把平台与卖家之间的平衡打破。 However the issue came. 但是问题又来了。 The LeTao condition opens shop's middle-and-small seller to these without the cost, is truly rich, if not limit, then in the future, will certainly have a large number of Taobao sellers to open a shop in LeTao simultaneously, if they try to tempt the user to order to LeTao from Taobao again, might plant a giant time bomb to Taobao. 乐淘的条件对这些无成本开网店的中小型卖家来说,确实非常丰厚,如果不加以限制,那么在未来的一段时间内,一定会有大量的淘宝卖家同时在乐淘开店,如果他们再试图从淘宝引诱用户到乐淘下单,很可能会给淘宝埋下一颗巨大的定时炸弹。 Three people suddenly not good way. 三人一时间都没有太好的办法。 Brother Liu deeply frowned, quite worried that said: „LeTao this obviously wrestled finally, if were seized the opportunity to stand firm by them, likely makes them dig up means of livelihood to come out hardly, now we felt is strong not to have the place to cause, looks like the heavy fighting with the fists cotton, choked with rage!” 刘师兄眉头紧锁,颇为担忧的说:“乐淘这明显是最后一搏了,如果被他们抓住机会站稳脚跟,很可能就让他们硬扒出一条活路出来,现在咱们感觉是有劲儿没地方使,就像是重拳打棉花,太窝火了！” Teacher Lei smacks the lips saying: „I thought what is most essential, if made LeTao stimulate the aspect in this point, we to the bureau that they set up feared that was useless.” 雷教主咂嘴说道:“我觉得最关键的是,如果让乐淘在这一点上盘活了局面,我们给他们设的局怕是就没用了。” In short reminds the dreamboat. 一句话点醒梦中人。 Li Mu awakens suddenly, takes off/escapes the tastes: „Yes! Our final goals are to conduct all -around blockade to LeTao, only leaves behind counterfeit goods road to walk to them, if this time made them stimulate entire 2, all layouts lost the significance.” 李牧忽然惊醒过来,脱口道:“是啊！我们最终的目标是对乐淘进行全方位的封锁,只留下假货这一条路给他们走,如果这次让他们盘活了整个二,所有的布局就都失去意义了。” Li Mu is very at heart clear, wants to sell the false legislative the matter to torment to death LeTao by e-Commerce, must, only then sells the fake this road that LeTao compels, must make the platform know sells false false even encourages to sell the false on own initiative, otherwise, making him to go out, he turned back to the past Taobao old route, even if sold the false legislation, he most was still reorganizes, could not injure the root. 李牧心里很清楚,想靠电商售假立法的事情把乐淘整死,就必须把乐淘逼的只有售假这一条路,必须让平台知假卖假甚至主动鼓励卖假,否则的话,让他为出去,他就又走回到当年淘宝的老路了,就算售假立法,他最多也就是整改一下,伤不到根。 Three people exchanged a look mutually, who not better way. 三人互相交换了一个眼神,谁都没有更好的办法。 Teacher Lei sighed, said: „We have several tens of thousands of individual sellers, wants to control them is really difficult.” 雷教主叹了口气,说:“我们有数万个人卖家,想控制他们实在是太难了。” Brother Liu said: „Otherwise we same fight the subsidy war with LeTao, isn't he subsidy 5%? Our subsidy 8%, even 10%.” 刘师兄说:“要不然我们就跟乐淘一样打补贴战,他不是补贴5%吗？我们补贴8%,甚至10%。” „Does not have the significance.” Li Mu beckons with the hand immediately: „Matter of subsidy is only on the one hand, we, if puts out compared with he higher subsidy, can only guarantee that our seller does not dig our users, but cannot prevent our seller to open a shop to LeTao, the seller does not have the duty only to operate in a platform.” “没意义。”李牧立刻摆了摆手:“补贴的事情只是一方面,我们如果拿出比他更高的补贴来,只能确保我们的卖家不挖我们的用户,但不能阻止我们的卖家到乐淘开店,卖家没有义务只在一个平台上经营。” If everyone competes to burn money subsidy user together, that Li Mu is willing to have this rhythm, looks like the drop drop that to burn the war of money to be the same with the quick, after all to any model of product, the users is most essential . Moreover the user has the exclusiveness, drops the drop and quick the fever money of reason that having kept , because no one dares to be lax, once there is a either one laxly, unable to follow to look, the user on will all flood into the product of rival. 如果是大家一起比拼烧钱补贴用户,那李牧是愿意带这个节奏的,就像是滴滴与快的之间那场烧钱之战一样,毕竟对任何一款产品来说,用户都是最关键的,而且用户是有排他性的,滴滴与快的之所以一直不停的烧钱,就是因为谁也不敢松懈,一旦有任何一方松懈、跟不上看了,那么用户就会全部涌入对手的产品中。 But if the competition burns money subsidy seller, Li Mu thought that the significance is not big, and was the same in the drop the taxi driver of drop and quick ordering because of the seller initially, is the time pursues the maximum benefit, therefore does not have the exclusiveness, two enterprise crazy fever money time, most taxi drivers use the drop drop and quick ordering simultaneously, in this case, but also the competition subsidizes the driver, cannot have any effect. 但是如果比拼烧钱补贴卖家,李牧觉得意义就不大了,因为卖家和当初在滴滴、快的接单的出租司机一样,是时刻追求最大利益的,所以根本不具备排他性,两家企业疯狂烧钱的时候,大多数出租车司机同时用滴滴与快的接单,这种情况下,还比拼补贴司机,就起不到任何效果了。 Li Mu holds the chin, pondered over for quite a while, opens the mouth saying: „I felt, now what we must do is must pull back on the user the focus point of competition from the seller.” 李牧托着下巴,琢磨了半天,开口道:“我觉得,我们现在要做的是必须把竞争的聚焦点从卖家身上拉回到用户身上来。” Two people looks at Li Mu: „How did this words say?” 两人看着李牧:“此话怎讲？” Li Mu said: „Very simple, first, how we do not want to prevent the seller to go to LeTao to open a shop, but must make our seller realize that the Taobao huge user current capacity, and tremendous room for profits, making them understand the importance of platform user, and importance of platform credit, to put it bluntly, is to make the seller realize the Taobao unusual development potential, attracts him to concentrate all attention, how concentrates to arrive to run on own Taobao shop.” 李牧说:“很简单,首先,我们不要去想怎么阻止卖家去乐淘开店,而是要让我们的卖家意识到淘宝的巨大用户流量,以及巨大利润空间,让他们明白平台用户的重要性,以及平台信用的重要性,说白了,就是要让卖家意识到淘宝非同一般的发展潜力,吸引他把所有的注意力都集中起来,集中到如何经营好自己的淘宝店上。” Saying, Li Mu is further explaining: „First, starting today, we are wanting the entire net delivery advertisement, moreover must put to go directly to the vertical advertisement of product, this batch of advertisements do not push the commodity of cooperative enterprise, only pushes the commodity of ordinary seller, making the user of entire net see directly the product advertisement and direct click enter the product details page, increased 2 businesses with this means the turnovers, making all middle-and-small sellers see huge strengths of Taobao in 2 business.” 说着,李牧进一步解释道:“首先,从今天开始,我们在要全网投放广告,而且要投放直达产品的垂直广告,这批广告不推合作企业的商品,只推普通卖家的商品,让全网的用户直接看到产品广告、直接点击进入产品详情页,用这个办法来增加二业务的成交量,让所有的中小型卖家看到淘宝在二业务上的巨大实力。” Teacher Lei said: „In other words, can we start to catch up now 2?” 雷教主道:“也就是说,我们现在要开始发力二了？” „Right.” Li Mu opens the mouth saying: „We must through the promoted behavior of great writer, release a signal to all middle-and-small sellers: Taobao must catch up 2, to each middle-and-small seller is the chance of a lifetime.” “没错。”李牧开口道:“我们要通过大手笔的推广行为,给所有中小型卖家释放一个讯号:淘宝要发力二,对每一个中小型卖家来说都是千载难逢的机会。” Brother Liu asked Li Mu: „You said a moment ago, we must put in the vertical advertisement, how do this you prepare to operate specifically?” 刘师兄问李牧:“你刚才说,我们要投放垂直广告,这个你具体准备怎么操作？” Li Mu said: „Vertical advertisement this point, we must at present domestic all website that has certain current capacity foundation discussed the cooperation, bought out one to float the window advertisement for a long time, this will float the window advertisement simultaneously presents to user 4-8 the designs and information of commodities, after the user saw, a direct click any commodity information, will skip to the details page of this/should commodity directly.” 李牧说:“垂直广告这一点,我们要跟目前国内所有具备一定流量基础的网站谈合作,长期买断一个浮窗广告,这个浮窗广告将同时呈现给用户4-8种商品的图案与信息,用户看到之后,直接点击其中的任何一种商品信息,都会直接跳转到该商品的详情页面。” Brother Liu sighed one: „That this promotion efforts were really big, moreover you said that only assigned to the middle-and-small seller, did so many middle-and-small sellers, how we go to the rational distribution?” 刘师兄感叹一声:“那这个推广力度实在是太大了,而且你说只分配给中小型卖家,这么多中小型卖家,我们怎么去合理分配？” Li Mu said with a smile: „This is another key point that I said a moment ago, from now on, we must make our middle-and-small seller realize unceasingly the Taobao tremendous profit space, how making them centralized to run on own Taobao shop all energy, as the matter stands, they naturally do not have the energy to operate other platforms, when the time comes he opens a shop in other platforms even if, he will not put in the energy to handle, because his all energy on Taobao.” 李牧笑道:“这就是我刚才说的另外一个重点,从现在开始,我们要让我们的中小型卖家不断意识到淘宝的巨大盈利空间,让他们把所有的精力都集中到如何经营好自己的淘宝店上面来,这样一来,他们就自然没有精力经营其他平台,到时候哪怕他在其他平台上开了店,他也不会投入精力去打理,因为他所有的精力都在淘宝身上。” Saying, Li Mu was also saying: „About this, I have two ideas: One is the vertical advertisement, how do our vertical advertisements assign? Very simple, assigns to the rank is high, the recent liveness will be high, the visits will be high, the turnover even user consultation high shop, developed one set of algorithm high, had/left a weight computing system, whose shop these weight targets will be high in the near future, our algorithms automatic sales volume highest the commodity in its shop pushed in our vertical advertisement, gave him directly the violent drainage.” 说着,李牧又道:“关于这点,我有两个想法:一个就是垂直广告,我们的垂直广告怎么分配？很简单,就分配给等级高、近期活跃度高、访问量高、成交量高甚至用户咨询量高的店铺,开发一套算法,出一个权重计算体系,谁的店铺近期这些权重指标高,我们的算法就自动将其店铺内销量最高的商品推送到我们的垂直广告中,直接给他暴力引流。” „Draws an analogy, if Wang has a shop that in our Taobao sells the female clothing, in recent some time, he operated own shop attentively, in the unit time on the shelf many new commodities, attracts many user attention and consultation even to order the deal . Moreover the user generally appraised is high, complaint ratio to be low, his weight whole will be in a quite high level, he was the potential candidate who we supported.” “打个比方,如果王某某在我们的淘宝有一个卖女性服装的店铺,在最近的一段时间里,他用心经营自己的店铺,单位时间内上架很多新商品、又吸引了不少用户关注、咨询甚至下单成交,而且用户普遍评价较高、投诉率低,那他的权重整体就会处于一个比较高的水平,他就是我们扶持的潜在对象。” „Happen, in his shop has hot, this that model of women textiles sell also proved that this model of textiles are in his shop the conversion rate highest commodity, we directly current capacity the page that inducts this textiles, the conversion rate of current capacity naturally can also be safeguarded, but to Wang, our entire net conduction current, very probably within one day brings tens of thousands and several hundred thousand visits to him, over ten thousand consultation and several thousand deals, if one 50 Yuan, our day can bring to exceed 100,000 Yuan turnovers to him, as the matter stands, his nature can. The Taobao shop regards as most important business manager, other platforms were also naturally weaker to his attraction.” “正好,他的店铺里有一款女式针织衫卖的最火,这也就证明了,这款针织衫本身就是他店里转化率最高的商品,那我们就直接把流量导入这件针织衫的页面,流量的转化率自然也能得到保障,而对王某某本人来说,我们全网导流,很可能一天之内给他带来几万、几十万个访问,上万次咨询、数千件成交,如果一件五十元,我们一天就能给他带来超过十万元的成交量,这样一来,他自然会把淘宝店视为自己最重要的经营对象,其他平台对他的诱惑力自然也就弱了许多。” „Once we start the entire net to push the commodity with the resources, perhaps our daily demonstration exposures can achieve over ten million times, every day can benefit a large number of Taobao sellers, when the time comes we told the seller several key points of influence weights, so long as did not tell their concrete algorithms on ok, as more and more Taobao sellers were benefitted, other sellers naturally can go after like ducks, wants completely all means to promote own various weights, by that time, they naturally had no time to care about LeTao.” “一旦我们开始全网拿资源推商品,我们每天的展示曝光恐怕都能达到千万次以上,每天都能够惠及大量的淘宝卖家,到时候我们把几个影响权重的关键点告诉卖家,只要不告诉他们具体的算法就ok,随着越来越多的淘宝卖家被惠及,其他的卖家自然会趋之若鹜,想尽一切办法来提升自己的各项权重,到那个时候,他们自然无暇顾及乐淘。” Two people silent moment, thinks through after several key links, the nod said: „This means are good, if we make all Taobao sellers realize that the tremendous earning potential of our platform, they definitely will try hard to do farm work in our platforms.” 两人沉默片刻,想通其中几个关键环节之后,纷纷点头说道:“这个办法非常好,如果我们让所有淘宝卖家意识到我们平台的巨大营收潜力,他们必然会努力在我们的平台上耕耘。” Li Mu said: „Support is only a point, is more important.” 李牧说:“扶持只是其中一点,还有一个更重要的。” Two people also closely examine: „What is?” 两人同时追问:“是什么？” Li Mu said: „Current capacity support is good for a while, is not the long-term task, therefore, we must to our middle-and-small seller explicit rise steps, long-time rise steps.” 李牧说:“流量扶持是一时利好,不是长久之道,所以,我们得给我们的中小型卖家一个明确的上升阶梯,一个长久的上升阶梯。” Saying, Li Mu was also saying subsequently: „In the future, the Taobao exterior current capacity, is internal current capacity, will give the high-grade seller many resources inclines, making the seller know clearly, is higher in the seller rank of Taobao, the resources that can obtain additionally are more, similarly also more makes money, as the matter stands, their naturally meeting wants completely all means continually to raise own rank, the rank is higher, he attaches great importance to Taobao shop also more.” 说着,李牧继而又道:“将来,无论是淘宝外部的流量,还是内部的流量,都将给高等级卖家更多的资源倾斜,让卖家明确知道,在淘宝的卖家等级越高,能够额外得到的资源就越多,同样也就越赚钱,这样一来,他们自然会想尽一切办法不断提升自己的等级,等级越高,他对淘宝店铺也就越重视。” Teacher Lei joyful saying: „Your meaning I understood, doing multiple things at the same time makes the seller unable to leave the Taobao net fundamentally, and places in the Taobao net the most important position, fundamentally weakens other platforms to their influences.” 雷教主欣喜的说道:“你的意思我明白了,多管齐下让卖家从根本上离不开淘宝网、并且把淘宝网放在最重要的位置上,从根本上削弱其他平台对他们的影响力。” Li Mu nods: „Ties up with the stipulation and limit is pointless, only then spends money to be able them with the benefit to tie up firmly in our platforms.” 李牧点了点头:“用规定和限制来捆绑是没有意义的,只有用钱和利益才能把他们牢牢捆绑在我们的平台上。” Teacher Lei said immediately: „I have a suggestion, later the search function, the default sorts by the seller degree of comparison, the seller rank is higher, its commodity more is near the top.” 雷教主当即说道:“我有个建议,以后我们的搜索功能,默认就以卖家信用等级来排序,卖家级别越高,它的商品就越靠前。” Li Mu said: „This was too absolute, instead will make the low rank seller lose the confidence, is inferior to this, later search result default first three products for high rank seller commodity, other defers to our beforehand default synthesis algorithms as before.” 李牧说:“这样太绝对了,反而会让低级别卖家失去信心,不如这样,以后搜索结果默认的前三个产品为高级别卖家商品,其他的依旧按照我们之前的默认综合算法。” Teacher Lei slightly pondered over, felt Li Mu consideration is obviously more complete, then the nod said: „Ok, I give the technologies division to tell later, adjusts as soon as possible.” 雷教主略一思忖,觉得李牧考虑的明显更周全,便点头道:“ok,我待会就给技术部门吩咐一下,尽快调整。” Li Mu nods, said with a laugh said: „although cannot limit our seller to open a shop in LeTao forcefully, but we can give under them slightly a short rope/obstruction.” 李牧点点头,又笑着说道:“虽然不能强行限制我们的卖家在乐淘开店,但我们还是可以稍微给他们下点儿绊子的。” Two people see the Li Mu whole face to smile badly, immediately is very happy, hastily closely examines: „What good way has?” 两人一见李牧满脸坏笑,立刻喜上眉梢,急忙追问:“有什么好办法？” Li Mu said with a smile: „LeTao do not make the information acquisition and automatic on the shelf commodity for them? We have not started to do while them, hurrying lets the person of our technologies division, immediately develops one set of watermark function, gives us entire net all commodity demonstration pictures to add on the logo watermark of Taobao net, in the future seller on the shelf new product, automatic adds on watermark logo to the picture, only this point, their automatic gatherings abandoned.” 李牧笑道:“乐淘不是要替他们做信息采集、自动上架商品吗？那我们趁着他们还没开始做,赶紧让我们技术部门的人,立刻开发一套水印功能,给我们全网所有的商品展示图片加上淘宝网的logo水印,将来卖家上架新产品,也自动给图片加上水印logo,只这一点,他们的自动采集就废了。” A Brother Liu both hands racket, said excitedly: „Good way! If all pictures have the watermark of our Taobao net, even if that LeTao carries out the automatic gathering is not good to the seller, they are impossible to allow picture in the page to flood our watermark logo! If make the manual handling, feared that must die of exhaustion, if needs our seller again in LeTao uploads, that may” 刘师兄双手一拍,激动的说:“好办法！如果所有照片都有我们淘宝网的水印,那乐淘就算给卖家搞自动采集也不行了,他们不可能允许自己页面上的图片充斥着我们的水印logo！如果一张张做人工处理,怕是要累死的,如果需要我们的卖家重新在乐淘一张张上传,那可就” Teacher Lei also said excitedly: „This means were good! Best to decide many position that increases logo, high and low about and on left on right, left under right under random appearance, in order to avoid they use the technological means batch to cover!” 雷教主也兴奋的说:“这个办法太好了！最好是定多个增加logo的位置,上下左右、左上右上、左下右下随机出现,以免他们用技术手段批量遮挡！” Li Mu laughs: „Good! Manages, immediately communicates with the technologies division, this function must realize as soon as possible!”( To be continued......) 李牧哈哈一笑:“好！就这么办,立刻跟技术部门沟通,这个功能要尽快实现！”(未完待续……)