RINAPE :: Volume #10

#963: Perishes my losing hope

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Zhao Ziqiu in the Ziyun Mountain Villa villa, from Li Mu that set of Wei Lan buying not far. 赵子秋家在紫云山庄的别墅,距离李牧从蔚澜手里买的那一套没多远。 This set of Li Mu that wrap/sets in the Zhao Ziqiu family/home must be slightly more thorough, area also first-year university student point. 李牧那套比赵子秋家里这套要稍稍深入一些,面积也更大一点。 Initially Li Mu must buy the villa in Ziyun Mountain Villa, with that time was stressed some present many also relations by Zhao Xianliang here, this relations were more exist in the Li Mu's subconscious, where the quite one type tumbled the flavor where crawled. 当初李牧之所以要在紫云山庄买别墅,跟那次在这里被赵贤良抓了个现行多少也有些关系,这种关系更多是存在于李牧的潜意识中,颇有一种在哪里跌倒就在哪里爬起来的味道。 However Li Mu does not have initially that competing psychology to Zhao Xianliang now, now relations of both sides relax much, Li Mu respects him at heart is an elder, regards as a good teacher him. 不过李牧现在对赵贤良已经没了当初那种较劲的心理,现在双方的关系缓和了不少,李牧心里尊敬他是长辈,同时也将他视作一位良师。 Familiar and easy advances Ziyun Mountain Villa the car(riage), Zhao Xianliang was also worried the Li Mu's car(riage) cannot go in Ziyun Mountain Villa, but the didn't expect security allows to pass to the Li Mu's car(riage) salute directly, the Li Mu's car(riage) slightly a deceleration before the gate, then stops later has not stopped, opened directly. 轻车熟路的把车开进紫云山庄,赵贤良本来还担心李牧的车进不去紫云山庄,但没想到保安直接对李牧的车敬礼放行,李牧的车只是在门前略一减速,随后便停也没停,直接开了进去。 This lets some Zhao Xianliang surprise actually, he also thought wants to act to put this car(riage) to go , the didn't expect security put unexpectedly directly Li Mu, did the security job class of Ziyun Mountain Villa reduce? 这倒是让赵贤良有些诧异,他原本还觉得要自己出面才能放这辆车进去,没想到保安竟然直接就把李牧放进来了,难道紫云山庄的安保工作等级降低了？ Thinks carefully, Zhao Xianliang thought is unlikely. 仔细一想,赵贤良又觉得不太可能。 Ziyun Mountain Villa is in the Yanjing five points the best villa area, not only the position is good, environment is good, hardware is good, what is more important is manages, is occupied by the person here non- rich to be expensive, here security inevitably is not possible lax. 紫云山庄是燕京五环内最好的别墅区,不只是位置好、环境好、硬件好,更重要的是管理好,住在这里的人非富即贵,这里的安保必然是不可能松懈的。 although Li Mu drives to pass through the gate smoothly this small detail, Zhao Xianliang that but is good at observing then concluded quickly, Li Mu should buy the villa in Ziyun Mountain Villa, because in his opinion, this small detail, only then this reasonable explanation. 虽然李牧只是顺利开车进门这一个小细节,但善于观察的赵贤良很快便断定,李牧应该是在紫云山庄买了别墅,因为在他看来,这个小细节,也只有这一个合理的解释。 Before the car(riage) arrives in the Zhao Ziqiu family/home that set of villa gate stops, Li Mu still in hesitant is takes advantage of opportunity to deliver them to go to sit a meeting proficiently and then, to avoid the unnecessary awkwardness, first finds an excuse to flash the person. 车开到赵子秋家里那套别墅门前停下,李牧还在犹豫是顺势送他们到家、然后进去坐一会,还是为了避免不必要的尴尬,先找个借口闪人。 At this time, Teacher Lei made the phone call to Li Mu, Li Mu then said to Zhao Xianliang: „Uncle Zhao, I first answer a telephone.” 正这时,雷教主给李牧打来电话,李牧便对赵贤良说:“赵叔叔,我先接个电话。” Zhao Xianliang nods, said: „You are first busy, I open the door, later fires off the telephone to open the car(riage), sits the little while to the family/home.” 赵贤良点点头,说:“你先忙,我下去开门,待会打完电话把车开进来,到家里坐会儿。” Li Mu accepted, after Zhao Xianliang gets out, then connects the call that Teacher Lei made. 李牧应承了一句,赵贤良下车之后,便接通了雷教主打来的电话。 „Hey, Chief Lei.” “喂,雷总。” Teacher Lei said in telephone that: „Hasn't Chief Li, disturbed you to be on leave?” 雷教主在电话那头说:“李总,没打扰你休假吧？” Li Mu shows a faint smile: „I have not been on leave, you had anything to say although.” 李牧微微一笑:“我没休假,你有什么事尽管说。” Teacher Lei said: „You did not say before, LeTao most likely (80%) will focus in the middle-and-small seller, we have been monitoring the situation of middle-and-small seller closely, starting from yesterday to the present, many ordinary clothing sellers in our platform received the LeTao marketing department staff to relate in secret, the situation that at present we keep abreast was, LeTao invited our seller to open a shop to their platforms, they pledged to give the technical support and current capacity support, meanwhile pledged that in opening a shop initial the first half of the year, gave their certain platform subsidies, it is said many sellers were interested, I with Chief Liu thought that must make to deal as soon as possible, therefore gave you. Telephones, wants to ask your meaning.” 雷教主说:“你之前不是说,乐淘八成会把注意力集中到中小型卖家身上吗,我们就一直在密切监控着中小型卖家的情况,从昨天开始到现在,咱们平台上的不少普通服装卖家都收到了乐淘市场部工作人员私底下的联系,目前我们掌握的情况是,乐淘邀请我们的卖家到他们的平台开店,他们承诺给予技术支持以及流量扶持,同时还承诺在开店初期的前半年里,给他们一定的平台补贴,据说不少卖家都非常感兴趣,我跟刘总都觉得必须尽快做出应对,所以给你打电话,想问问你的意思。” Li Mu asked: „How technical support, current capacity support and did platform subsidy these three aspects specifically say?” 李牧问:“技术支持、流量扶持、平台补贴这三个方面具体怎么说？” Teacher Lei said: „Technical support this, what the LeTao person told our ordinary seller, so long as our seller agreements open a shop in their, their technical personnel are responsible for helping them register the shop, even helps them capture the commodity information from them in the Taobao shop, in the LeTao that side on the shelf same commodity, in other words, the seller basically does not need to do any practical work automatically, so long as nods, had one in the Taobao shop exactly the same LeTao shop.” 雷教主说:“技术支持这一块,乐淘的人跟咱们的普通卖家说的是,只要咱们的卖家同意在他们那里开店,他们技术人员负责帮他们注册店铺,甚至帮助他们从他们在淘宝的店铺里抓取商品信息,自动在乐淘那边上架同样的商品,也就是说,卖家基本上不需要做任何实际工作,只要点头,就拥有了一个和自己在淘宝网店一模一样的乐淘网店。” The Li Mu to praise sighed: „This point is very full of wisdom, this is aiming at reduces the operation behavior cost of user as far as possible, reduces the repel psychology and lazy psychology of seller to the full.” 李牧不由赞叹道:“这一点很有智慧啊,这是意在尽可能减少用户的操作行为成本,最大程度降低卖家的排斥心理以及懒惰心理。” Teacher Lei said: „Yes, is very full of wisdom.” 雷教主说:“是啊,确实很有智慧。” Saying, Teacher Lei was also saying: „Current capacity supports this, the LeTao person pledged that to the shop owner certain recommendation resources of first opens a shop, will pledge in other website purchase current capacities, for increasing their shop sensitometries.” 说着,雷教主又道:“流量扶持这一块,乐淘的人承诺给优先开店的店主一定的推荐位资源,而且承诺会在其他网站购买流量,用于增加他们的店铺曝光度。” „Platform subsidy?” “平台补贴呢？” Teacher Lei said: „Platform subsidy this is quite ruthless, the LeTao policy is, the first half of the year of opening a shop, the platform gives two subsidies, one is to use under the LeTao three logistics companies, to subsidy policy that all shop owner cost prices deliver goods, according to offer that they give, the express cost of seller can reduce 40% ; In addition, a subsidy gives all shop owner sales volumes directly subsidy of 5% as platform.” 雷教主说:“平台补贴这个比较狠,乐淘的政策是,开店的前半年,平台给予两种补贴,一个是利用乐淘旗下的三个物流公司,给所有店主成本价发货的补贴政策,按照他们给出的报价,卖家的快递成本能降低40%;除此之外,还有一个补贴是直接给予所有店主销售额的5%作为平台的补贴。” „Fuck!” Li Mu gets angry: „Was this point too ruthless? First is takes the Taobao shop owner to minimize in the behavior cost that LeTao opens a shop and to them the current capacity support as the attraction, but makes these seller zero costs open a shop to LeTao, these two points enough attracted these sellers, he gave back to the transport expense preferential benefits as well as 5% platform subsidies, this not only need attract the Taobao seller to go to LeTao, tempted the seller to guide LeTao to finalize the Taobao user!” “我艹！”李牧怒道:“这一点太狠了吧？先是把淘宝店主在乐淘开店的行为成本降到最低、又给他们流量扶持作为吸引,只是让这些卖家零成本到乐淘开店,这两点就足够吸引这些卖家了,他还给了运费优惠以及5%的平台补贴,这不仅仅是要吸引淘宝的卖家去乐淘,还是引诱卖家把淘宝的用户引导去乐淘成交啊！” If attracts the Taobao seller to go to LeTao to open a shop, Li Mu had not thought that what has to threaten, because LeTao does not have the user, not to have the current capacity, how even if the Taobao seller does open a shop can? Initially many sellers opened a shop in Taobao, opened a shop in the Tencent racket, but patted the racket unable to get up, finally died unavoidably. 如果只是吸引淘宝卖家去乐淘开店,李牧还不觉得有什么威胁,因为乐淘没有用户、没有流量,就算淘宝卖家去开店又能如何？当初很多卖家在淘宝开店,同时也在腾训拍拍上开店,但是拍拍起不来,最后还是免不了一个死。 However, the Boss Ma move is truly ruthless, he first is to make the Taobao seller go to LeTao to open a shop, gives the freight rebates and 5% platform subsidies, this means to the seller: If the buyer finalized in LeTao, own room for profits will be bigger. 但是,马老板的招数确实狠,他先是让淘宝卖家去乐淘开店,又给出运费折扣和5%平台补贴,这对卖家来说就意味着:如果买家在乐淘成交,自己的利润空间会更大。 Draws an analogy, at present domestic express head heavy expense basically about 15 Yuan, if LeTao uses own logistics advantage, achieves 9 Yuan to the seller, then also means that similar list 100 Yuan business, if the seller induces LeTao to order the Taobao user, he can gain 6 Yuan transport expense, as well as 5 Yuan platform subsidy , most sellers should do everything possible to attract the user in this case to order to LeTao. 打个比方,眼下国内快递的首重费用基本在15元左右,如果乐淘利用自己的物流优势,给卖家做到九元,那么也就意味着,同样一单100元的生意,如果卖家把淘宝的用户诱导到乐淘下单,他就能多赚六元运费,以及五元平台补贴,这种情况下,大部分卖家应该都会想方设法去吸引用户到乐淘下单。 What is most essential, the Taobao present middle-and-small seller is not very stable, they had not realized completely after Taobao saves enough rank and credit, they will have the big loading surplus, therefore in this case, the middle-and-small seller is certainly shortsighted, LeTao gives such big preferential effort, was equal to that gave them to open in a short-term the shortcut of multi- money-making. 最关键的是,淘宝现在的中小型卖家还不够稳定,他们还没有完全意识到在淘宝积攒足够的等级和信用度之后,他们会有多大的附加利益,所以在这种情况下,中小型卖家一定都是短视的,乐淘给出这么大的优惠力度,就等于给他们开辟了一条短期内多赚钱的捷径。 To make money? Tricks the Taobao users to LeTao orders, you can gain about 10%, this is also not LeTao to the extra order that the seller brings. 想多赚钱？把淘宝的用户都忽悠到乐淘来下单,你能多赚10%左右,这还不算乐淘本身给卖家带来的额外订单。 To seller, so long as the flickering user changes a platform to order can gain, why not? 对卖家来说,只要忽悠用户换个平台下单就能多赚,何乐而不为？ To LeTao, what a seller does that is not, if several hundred over a thousand sellers do do that? A day may give the LeTao new several thousand even tens of thousands orders. 对乐淘来说,一个卖家这么做不算什么,如果有几百上千个卖家这么做呢？一天就有可能给乐淘新增几千甚至几万个订单。 Every day several thousand even tens of thousands orders, the sales volume of correspondence perhaps is every day dozens and several million, and even more. 每天几千甚至几万个订单,对应的销售额恐怕就是每天几十、几百万,甚至更多。 Every day will increase several million sales volumes, LeTao will have the tremendous changes immediately, immediately can from putting up a last-ditch struggle to turn prosperously, but does Boss Ma need to pay the big cost? Even day of new 10 million sales volumes, he still only needs to put in 500,000 subsidies, if LeTao can every day have the sales volume ten million/countless for successive ten days for half a month, perhaps Sun Zhengyi (Masayoshi Son) will unite Amazon to pursue immediately throws several Ten Million USD to come. 每天增加几百万的销售额,乐淘立刻就会发生翻天覆地的变化,立刻能从垂死挣扎变成欣欣向荣,而马老板需要付出多大成本？就算是一天新增一千万销售额,他也只需要付出五十万补贴而已,而如果乐淘能够连续十天半个月每天都有千万销售额,恐怕孙政义立刻就会联合亚马逊追投个几千万美元进来了。 Therefore, Boss Ma really hit a wishful thinking. 所以,马老板真是打了一手的如意算盘。 Li Mu to the Boss Ma method is to also admire at heart, this fellow, can always grasp the key point of most core, the first time, he realized that the logistics will become own weak area, grasped a core key point ; The second time, he realized that LeTao wants to win must abandon the electronic products, makes daily use articles specially disappears quickly, was grasped core key point by him a time ; This time, he tries consumer to consumer, must start from own middle-and-small seller, once again grasped right the core key point . Moreover the method was so disgusting, making the will of the people bottom such as swallow the fly to be the same, repugnance. 李牧心里对马老板的手段也是佩服得很,这个家伙,总是能抓住最核心的关键点,第一次,他意识到物流将成为自己的短板,抓住了一次核心关键点;第二次,他意识到乐淘想取胜一定要抛弃电子产品,专做日用百货方面的快消品,又被他抓住一次核心关键点;这一次,他着力c2c,要从自己的中小型卖家身上下手,又一次抓对了核心关键点,而且手段还这么恶心,让人心底如吞了苍蝇一般,反感不已。 Li Mu starts to calculate at heart, cannot consume again with Boss Ma, this person is poisonous, pestered with him was so long, his method more and more own had a headache, this time, oneself must think the means to destroy his wishful thinking, then on towed to prepare the good dead end him to him as soon as possible, accomplished the whole task at one stroke! 李牧心里开始盘算,不能再这么跟马老板耗下去了,这个人有毒,跟他纠缠了这么久,他的手段越来越让自己头痛,这一次,自己必须想办法把他的如意算盘打碎,然后就得尽快把他拖上早就给他准备好的绝路,毕其功于一役！ Ponders over over and over, Li Mu said to Teacher Lei: „This, I in the afternoon also two hours, you and Chief Liu in the company I, I handle matter on hand to pass with you immediately meet.” 思忖再三,李牧对雷教主说道:“这样吧,我下午还有两个小时的时间,你和刘总在公司等我,我处理完手头的事情马上过去跟你们碰面。” Teacher Lei says immediately: „Good, we in company you.” 雷教主立刻说道:“好,我们在公司等你。” Hung the telephone, Li Mu burns out the car(riage) immediately, entered the courtyard, coordinatedly Zhao Xianliang as well as Xie Yun in courtyard and Zhao Ziqiu said: „Uncle aunt and Ziqiu, the company a little urgent matter I must overtake as soon as possible, did not go to sit, tomorrow I strive to handle ahead of time the matter, then earlier came.” 挂了电话,李牧立刻把车熄火,进了院子,对等在院子里的赵贤良以及谢芸、赵子秋说:“叔叔阿姨、子秋,公司有点急事我得尽快赶过去,就不进去坐了,明天我争取提前把事情处理好,然后早点过来。” Zhao Xianliang nods: „Since there is an urgent matter, first goes to the busy proper business, we went to rest also almost should go out, tomorrow evening we will chat again.” 赵贤良点了点头:“既然有急事,就先去忙正事吧,我们进去歇会儿也差不多就该出门了,明天晚上咱们再聊。” Xie Yun also said: „Li Mu you drive to pay attention to the security later, tomorrow evening earlier will come.” 谢芸也说:“李牧你待会儿开车注意安全,明天晚上早点过来。” The Li Mu hastily nod said: „Good aunt, I first passed.” 李牧急忙点头说道:“好的阿姨,那我就先过去了。” Then, Li Mu signals with the eyes to Zhao Ziqiu, said with the shape of the mouth: „I first walked.” 说完,李牧给赵子秋使了个眼色,用口型说:“我先走了。” Zhao Ziqiu nods, said: „Parents, I deliver Li Mu to go out, you rest advanced.” 赵子秋点点头,说:“爸妈,我送李牧出去,你们先进去休息吧。” Zhao Xianliang and Xie Yun had not said, then after Li Mu said goodbye enters the villa, Zhao Ziqiu accompanied Li Mu to have the front door, before Li Mu boarded, acts like a spoiled brat said to Li Mu: „Tomorrow evening you will come earlier, but cannot put the pigeon.” 赵贤良和谢芸也没多说,和李牧告别之后便进了别墅,赵子秋陪着李牧出了大门,在李牧上车前,撒着娇对李牧说:“明晚你早点来,可不许放鸽子。” Li Mu puts out a hand to touch her face, said with a laugh: „Relax, certainly comes earlier.” 李牧伸手摸了摸她的脸,笑着说:“放心,一定早点过来。” Zhao Ziqiu holds Li Mu to touch own hand gently, kissed gently in the Li Mu's palm, this gentle voice said: „Slow point drives.” 赵子秋轻轻抓住李牧抚摸自己的手,在李牧的手心轻轻吻了一下,这才柔声说:“慢点开车。” Li Mu drove Ziyun Mountain Villa, later immediately a foot accelerator proposes the speed, in the mouth thought aloud: „Surnamed Ma, you also really perish my losing hope, if this time does not do you, the natural justice does not accommodate simply!” 李牧开车出了紫云山庄,随后立刻一脚油门把速度提了起来,口中自言自语道:“姓马的,你还真是亡我之心不死,这次如果再不把你搞死,简直天理不容！” ...... …… ps: Sorry, was so incautiously late...... ps:真是抱歉,一不小心就这么晚了……
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