RINAPE :: Volume #1

#93: Good deed one after another

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The notice arrives, good deed then one after another. 通知书一到,好事便接二连三。 The Zhao Kang notice also succeeded in obtaining, he registers for that the technical college to have no suspense. 赵康的通知书也到手了,他报考那所大专本来就没有什么悬念。 Afterward, Simple Plan 1 st in the final round broadcast finally. 随后,简单计划的决赛第一轮终于播出了。 This time was really ox Dafa, before the performance video recording of Simple Plan will only broadcast in Nansu TV, now is not only Nansu TV, Yanjing satellite TV as well as other more than ten cooperation satellite TV stages. 这次真是牛大发了,以前简单计划的演出录像只会在南苏卫视播出,现在不仅是南苏卫视,还有燕京卫视以及全国其他十余家合作卫视台。 《Old Boy》 this song is relying on the outstanding composition and encouraging touching lyrics, broadcast that on the same day captured the heart of national audience. 《老男孩》这首歌凭借着优秀的作曲以及励志感人的歌词,播出当天就俘获了全国观众的心。 The Easy Music Network present current capacity was also unusual, before outstanding user experience, registers the reward mechanism of user, making mass users start to gather to Easy Music Network, this speed quick Li Mu cannot believe. 易听网现在的流量也非同一般了,优秀的用户体验以及之前注册用户的奖励机制,让大量用户开始向易听网汇聚,这个速度快的连李牧自己都不敢相信。 On looks at Easy Music Network has tens of thousands messages about Simple Plan four people, in the Li Mu mind suddenly one bright. 看着易听网上有几万条关于简单计划四个人的留言,李牧脑海中忽然一亮。 Why based on Easy Music Network, doesn't make star Tieba (Post It) to play to fans? 为什么不在易听网的基础上,弄个明星贴吧给粉丝们玩玩？ Truncation reckless Baidu MP3, had also calculated the ball Baidu Tieba (Post It) truncation reckless in any case simply. 反正已经截胡百度MP3了,干脆把百度贴吧也截胡了算球。 Li Mu carefully analyzed future Baidu Tieba (Post It), future Baidu Tieba (Post It) depends on the search engine, therefore the Tieba (Post It) foundation rule basically is completely open, not only singer, not only also the celebrity, the casual thing, a noun can establish Tieba (Post It). 李牧仔细分析了日后的百度贴吧,未来的百度贴吧依托搜索引擎,所以贴吧的创建规则基本是完全开放,不只是歌星,也不只是名人,随便一个东西,一个名词都能够建立一个贴吧。 However, oneself may not have the search engine to make the backing, therefore could not play such huge product, let alone, oneself did not have that powerful software and hardware support. 不过,自己可没搜索引擎做依托,所以玩不了这么庞大的产品,更何况,自己也没那么强大的软硬件支撑。 Therefore Li Mu decided, opens the Tieba (Post It) function on Easy Music Network, but Stage 1 only limits to the singer, in other words, the user listens to music to Easy Music Network, each singer currently has one to be his second-level page, now, Li Mu must increase person Tieba (Post It) to them again, in this case, can stimulate the enthusiasm of fans discussion, further raises the user viscosity. 所以李牧决定,在易听网上开放贴吧功能,但第一阶段仅局限于歌星,也就是说,用户到易听网听歌,每一个歌星现在都有一个属于他的二级页面,现在,李牧要给他们再增加一个个人贴吧,这样的话,就能够激发粉丝讨论的热情,更进一步提升用户粘度。 What is most interesting, Tieba (Post It) domain name also in Li Mu...... 最有趣的是,贴吧的域名也在李牧手里…… Li Mu gives Kong Lingyu to make a phone call immediately: „Old Kong, I have a new idea, you pay attention to listen, had what issue I saying that you strongly raised again.” 李牧立刻给孔令宇打了一个电话:“老孔,我有一个新构思,你注意听一下,有什么问题等我说完你再集中提。” Kong Lingyu knows own this young boss often will have some unthinkably, but wonderful idea, therefore has taken the written records immediately, the shoulder and face grip the cell phone, said: „You said.” 孔令宇知道自己这个年轻的老板经常会有一些匪夷所思但又妙不可言的想法,于是立刻拿过纸笔,肩膀和脸夹住手机,道:“你说。” „Now the user can only leave a message under the second-level page of each star, this message although are many, is every day is unidirectional and close, cannot form the public relations between fans, therefore my idea is, we can develop a new function to fans, is equivalent to an extremely Jane/simple principle BBS, enabling them to discuss own idol in inside, but cannot like the BBS forum tedious.” “现在我们的用户只能在每个明星的二级页面下留言,这种留言虽然很多,是每一天都是单向且封闭的,不能够形成粉丝之间的社交,所以我的想法是,我们可以给粉丝开发一个新的功能,相当于一个极简主义的BBS,让他们可以在里面讨论自己的偶像,但绝不能像BBS论坛那样繁琐。” Kong Lingyu stunned moment, asked: „Eldest child, should your meaning not open this extremely Jane/simple principle to each singer BBS?” 孔令宇错愕了片刻,问:“老大,你的意思该不会是给每一个歌星都开一个这种极简主义的BBS吧？” „Right.” “没错。” Li Mu said with a smile: „BBS of this Jane/simple principle only needs to support the writing and picture extremely posts, in other words, we develop a template, then clears one to each singer, with these very broad BBS not too, our each Jane/simple BBS has the most vertical localization extremely, is that singer.” 李牧笑道:“这种极简主义的BBS只需要支持文字和图片发帖就可以,也就是说,我们开发一个模板,然后给每一个歌星都开通一个,和那些很宽泛的BBS不太一样,我们的每一个极简BBS都有一个最垂直的定位,也就是那个歌星本人。” Kong Lingyu at present one bright: „Then makes fans of each singer chat the discussion in side Jane/simple of this singer BBS, was equivalent looked for family/home of the network to fans of each singer?” 孔令宇眼前一亮:“然后让每个歌星的粉丝在这个歌星的极简BBS里聊天讨论,相当于给每一个歌星的粉丝都找了一个网络之家？” „Is.” Li Mu said with a smile: „We will not call BBS, or the family/home of such vulgar name network, simple, was Tieba (Post It).” “算是吧。”李牧笑道:“我们不会叫BBS,或者网络之家这么俗的名字,简单点,就叫贴吧。” „Tieba (Post It)? What do you mean?” “贴吧？什么意思？” „Bar can you understand?” “酒吧你总该懂吧？” The Kong Lingyu sound is excited immediately: „I understood! My God, the eldest child you are really a talent, how is your brain long? If this Tieba (Post It) development gets online, Easy Music Network really became the network agglomeration of national fans!” 孔令宇声音立刻激动起来:“我懂了！我的天哪,老大你真是个天才,你的脑子到底是怎么长的？如果这种贴吧开发上线,易听网就真成了全国歌迷的网络聚集地了！” Li Mu said with a smile: „Tieba (Post It) visits the first step of community, you must attach great importance, gives me to have a product mentality as soon as possible, over the two days I found time Jinling, spoke face-to-face with you.” 李牧笑道:“贴吧是踏足社区的第一步,你一定要重视起来,尽快给我出一个产品思路,这两天我抽空去一趟金陵,跟你们面谈。” ...... …… The second day that the 《Old Boy》 official version gets online, Simple Plan heads for Yanjing again, but starting from today, the major broadcasting stations broadcast this song to broadcast simply insanely! 《老男孩》正式版上线的第二天,简单计划再次启程前往燕京,而今天开始,各大电台播这首歌简直播疯了！ This was a young person listens extremely some to feel and have the popular song of resonance to dozens -year-old person, moreover lead singer Zhang Kexuan was tall Yanzhi a handsome fellow, after so many TV Station broadcast, this song is not hot is unreasonable. 这是一首十几岁的人到几十岁的人听了都极其有感觉、有共鸣的大众歌曲,而且主唱张克轩又是一个高颜值的帅哥,被这么多电视台播出之后,这首歌不火都没有道理。 The quick, entire mainland popular music circle was shocked by this named Simple Plan Band, before the Yanjing 1 st in the final wheel broadcasts, in the popular music circle is no one knows the Simple Plan four characters, before 《Li Bai》 and 《Sunflower》 , in several broadcasting stations to list, without causing professional too pays attention, but, 《Old Boy》 advanced the front of national audience Simple Plan directly, this time colleague discovered with amazement, in the popular music heat degree lists of major broadcasting stations, has the Simple Plan form, moreover their Band on wresting away three positions. 很快,整个大陆流行音乐圈都被这个名为简单计划的乐队震惊了,在燕京决赛第一轮播出之前,流行音乐圈里是没有什么人知道简单计划四个字的,《李白》和《向阳花》之前在几个电台冲榜时,也没有引起业内人士的太多关注,但是,《老男孩》直接把简单计划推到了全国观众的面前,这时候的圈内人才惊讶的发现,各大电台的流行音乐热度榜上,都有简单计划的身影,而且他们一支乐队就霸占了三个位置。 《Old Boy》 reaches in the national major lists, bringing 《Li Bai》 of several points of playboy to rank second in most lists, minority lists rank third, similarly is 《Sunflower》 of encouraging song also in the first five scopes. 《老男孩》在全国各大榜单冲顶,带着几分纨绔的《李白》在大多数榜单上排名第二,少数榜单排名第三,同样是励志歌曲的《向阳花》也都在前五范围内。 Bastard who in the popular music circle, very long has not presented this type of tyrant list. 流行音乐圈里,已经很久没有出现这种霸榜的混蛋了。 Future Jay Chou definitely is one, but it is a pity that at present Jay Chou first special edition «JAY» should just succeed initially in Taiwan, now the people of Taiwan music circle have not recovered, but special edition 《Fantasy》 of Jay Chou genuine fire must wait till will promote in September, therefore, Jay Chou , to be really hot in the mainland, at least needs to wait till at the beginning of 2002. 日后的周杰轮肯定是一个,但遗憾的是,眼下周杰轮第一张专辑《JAY》应该刚刚在台湾初获成功,现在台湾音乐圈的人都还没回过神来,而周杰轮真正大火的专辑《范特西》要等到九月才会推出,所以,周杰轮如果想在大陆真正火起来,至少要等到2002年初。 At present, but also is really one becomes famous to set up ten thousand good opportunities in the music circle, will not have a dream like future Li Mu also didn't expect, continuously popularity on Easy Music Network not too high „Little Mu”, suddenly all of a sudden also across the country internal heat, but reasons for this include, will stem from scarlet fruits unexpectedly an right infringement of time. 眼下,还真是一个在音乐圈成名立万的好机会,不像将来李牧做梦也没想到,一直在易听网上人气不太高的“牧子”,忽然一下子也在全国范围内火了起来,而究其原因,竟然起源于一次赤果果的侵权。 Originally, China CCTV had a grade of clear(ly) is the 《Art Life》 gold program, mainly interviews some well-known artists, what walked was the sentimental + tender feeling + tear gas route, a recent issue of program interviewed a across the country extremely well-known singer, when this singer recalled the deceased wife, the background music was Little Mu «When You Are Old». 原来,华夏央视有一档明为《艺术人生》黄金节目,主要都是采访一些国内知名的艺术家,走的是感情+温情+催泪路线,最近的一期节目采访了一位在全国范围内都极其知名的歌唱家,在这位歌唱家回忆自己已故的妻子时,背景音乐就是牧子的《当你老了》。 When this music comes out, is coordinating at that time the sensational subject, plays the perfect tear gas effect all of a sudden, thrilling the audience are innumerable, after the program broadcasts, countless person Browsing search this background music, then focused on Easy Music Network Little Mu. 当这首音乐一出来,配合着当时煽情的主题,一下子就起到了完美的催泪效果,感动观众无数,节目播出之后,无数人上网搜索这首背景音乐,然后就聚焦到了易听网的牧子身上。 «When You Are Old» the broadcast quantity on Easy Music Network turns at geometrical time of speed unceasingly rises, drove " Zebra Zebra » data promotion, sees innumerable netizens' positive opinion to " When You Are Old » this song, making Li Mu at heart also somewhat small self-satisfied. 《当你老了》在易听网上的播放量以几何倍速度不断翻涨,同时也带动了《斑马斑马》的数据提升,看到无数网友对《当你老了》这首歌的正面评价,让李牧心里也有些小小得意。 Uses this song to make the background music as for China CCTV arbitrarily the matter, Li Mu does not have the least bit negativity at heart, the present environment is so, TV Station and broadcasting station broadcast any song almost is not authorized, but this broadcast behavior recklessly also creates the star who the innumerable audience were familiar, is characteristics of time. 至于华夏央视擅自使用这首歌做背景音乐的事情,李牧心里没有半点负面情绪,现在的大环境就是如此,电视台、电台播任何歌曲都几乎没有得到授权,不过这种肆意的播放行为也造就了无数观众耳熟能详的明星,也算是一个时代的特色。 Very short time, «When You Are Old» also by the velocity shock of hard to imagination in the major music lists, now, in first ten of major music lists, four songs is Easy Music Network exclusive exclusive, even is been still indifferent by innumerable website pirating, the Li Mu's hungry marketing makes the user clearly know, Easy Music Network is Simple Plan and first round website of Little Mu music. 很短的时间,《当你老了》也以难以想象的速度冲击到了各大音乐榜上,现在,各大音乐榜的前十名里,有四首歌是易听网独家专有,即便是已经被无数网站盗版也无所谓,李牧的饥饿营销让用户清楚地知道,易听网才是简单计划和牧子音乐的首发网站。 What Li Mu didn't expect is, the unexpected success of Easy Music Network, making Baidu to the prospect proof of MP3 be ahead of time fully for a half year compared with last. 李牧没想到的是,易听网的意外成功,使得百度内部对MP3的前景论证比上一世整整提前了半年。 Baidu officially unveiled the MP3 search service in 2002 in September, but this project was a half year starts to prove ahead of time. 百度正式推出MP3搜索服务是在2002年的9月份,但是这个项目是提前半年开始论证的。 At that time Baidu has monitored internet user's demand to the music search to promote suddenly, they discovered the user who massive music searches after the Baidu search engine, was diverged major pirating music website, Baidu felt, if preserved this group of users, to Baidu the current capacity and viscosity will have very big promotion, therefore Baidu MP3 arose at the historic moment, was born, almost all intercepts in the users who on Baidu searched the music. 那时候百度已经监测到了互联网用户对音乐搜索的需求量正在急剧提升,他们发现大量音乐搜索的用户经过百度搜索引擎,被分流到了各大盗版的音乐网站,百度觉得如果自己把这批用户留存下来,对百度的流量和粘度会有很大提升,于是百度MP3应运而生,一出世,就几乎把所有在百度上搜索音乐的用户都拦截了。 At that time other website had not gained the popularity truly, the user current capacity 80% were even higher needs to depend on the Baidu search, once Baidu caught the whereabouts of user in the source, was equivalent blocked their throats. 那时候其他的网站也并没有真正打出知名度,用户流量80%甚至更高是需要依托百度搜索,所以一旦百度在源头卡住用户的去向,就相当于扼住了他们的喉咙。 However, this phenomenon to Easy Music Network is not a major problem, its present user is directly transforms through various promotions, the user visits Easy Music Network also mostly is the direct input ETING domain name, rather than strenuous goes to Baidu turnover one time again, therefore Baidu cannot catch the Easy Music Network life. 但是,这个现象对易听网来说并不是大问题,它现在的用户都是直接通过各种推广转化过来的,用户访问易听网也大多是直接输入Eting的域名,而不是费力再去百度周转一次,所以百度抓不到易听网的命脉。 This Baidu internal proof then strengthened quickly must make the thought of MP3 search, at the authentication meeting, that insisted that since must make the management of MP3 search to get online Easy Music Network the data has announced that the unharmonious voice immediately vanishes into thin air. 这次百度内部的论证很快便坚定了要做MP3搜索的念头,论证会上,那个坚持要做MP3搜索的管理层把易听网上线以来的数据公布出来之后,现场不和谐的声音就立刻烟消云散。 But the also voice said: „This Easy Music Network development momentum is quite fierce, around I also look at they got online the propaganda method, operation as well as user of music and website that and development of their product, is in sole possession of preserves, unifies their data, the conceivable this brand and team will certainly have very big prospect in the future, why didn't we receive it simply?” 而现场也有一个声音说:“这个易听网的发展势头相当凶猛,我也看了他们上线前后的宣传手段,以及他们产品的开发、独有的音乐、网站的运营以及用户的留存,结合他们的数据,可以想象这个品牌和团队将来一定会有非常大的前景,我们为什么不干脆把它收了？” A scene high level shakes the head: „This team was too young, the service that they provide is also very unitary, the future user will preserve certainly is the major problem, moreover their present luck are good, without natural enemy, if we will promote the MP3 search, their current capacities will certainly slide suddenly, in fact I think, once our Baidu promoted the service of MP3 search and download(ing), this domain all website basically can announce the death!” 现场一个高层摇了摇头:“这个团队太年轻了,他们提供的服务也很单一,将来的用户留存一定是大问题,况且他们现在运气好,没有天敌,如果我们推出MP3搜索,他们的流量一定会急剧下滑,事实上我认为一旦我们百度推出了MP3搜索与下载的服务,这个领域所有的网站基本上都可以宣布死亡了！” Does not know that he passes some days to see after Easy Music Network Tieba (Post It) gets online, can be any mood...... 不知道他过些天看到易听网的贴吧上线之后,会是一个什么心情…… The vice-president who quite a while has not spoken opens the mouth suddenly: „Immediately organizes the technology team, the seal to develop the MP3 search, strives for three months to get online, pays close attention to the Easy Music Network development trend, if their current capacities break through 1 million, first told me!” The mobile phone user please visit http://m.piaotian.net 半天没有说话的副总裁忽然开口:“立刻组织技术团队,封闭开发MP3搜索,力争三个月内上线,同时也密切关注易听网的发展动向,如果他们的流量突破百万,第一时间告诉我！”手机用户请访问http://m.piaotian.net
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