RINAPE :: Volume #9

#890: Running water ten million/countless!

LNMTL needs user funding to survive Read More

Push of YY, almost speed hold with earth rotation consistent. yy的推送,几乎与地球自转的速度保持一致。 10 : 00 am local time of each place, YY will issue the push to the local user, this small detail makes many YY overseas users feel intimate. 每个地方的当地时间上午 10 点,yy都会给当地用户发布推送,这个小细节让诸多的yy海外用户倍感贴心。 Guarantees each user to be able when the work just started soon receives this push, establishes compared with system in some time push wants meaningful many directly to all users, because of this on behalf of attaching great importance to of YY each region user. 确保每一个用户都能在工作刚刚开始不久时收到这条推送,比系统直接设置在某一个时间段推送给全体用户要有意义的多,因为这代表了yy对各地用户的重视。 Actually Li Mu can also make YY adopt to get online the method of prompt, establishes a time node, after this time node, all log in users will receive the pop-up window prompt. 其实李牧也可以让yy采取上线提示的手段,设定一个时间节点,在这个时间节点之后,所有登陆的用户都会收到弹窗提示。 Like this also seems very convenient, but lacked the ceremony feeling of this synchronized push. 这样看起来也很省事,但是就缺少了这种同步推送的仪式感。 Let considerable amount of users, receive the same strip push at the same time, the ceremony feeling of this information push is very intense, if everyone everyone receives this push in the different time, that ceremony feeling attenuated instantaneously, even the attenuation is zero. 让相当数量的用户在同一时间、收到同一条推送,这种信息推送的仪式感是十分强烈的,而如果大家每个人都在不同的时间收到这个推送,那仪式感就瞬间弱化了很多,甚至弱化为零。 Ben Clarkson drives fast rushes to the company the time, the San Francisco time is morning 9.5 15. ben.clarkson一路开快车赶到公司的时候,旧金山时间是上午的九点五十五分。 Ben Clarkson opened the computer and log in rapidly own YY, his assistant explained to him the concrete logic of Muye Science and Technology issue notice push, this made him feel surprised. ben.clarkson迅速打开电脑、登陆了自己的yy,他的助理将牧野科技发布通知推送的具体逻辑跟他解释了一遍,这让他感觉非常惊奇。 His also didn't expect, Muye Science and Technology unexpectedly specially and has the way of idea with this type, conducts the issue of important news, this method determined the elite class of any time zone, can in the office hour, explicit the receive this push in the optimum condition. 他也没想到,牧野科技竟然会用这种特殊而又非常有想法的方式,来进行重大新闻的发布,这个方法确定了任何一个时区的精英阶层,都能够在办公时间内、在最佳状态中明确的接收到这条推送。 Is sighing, the computer right bottom time prompt turned at exactly 10 : 00 from 9:59. 正感叹着,电脑右下角的时间提示从9点59分变成了十点整。 The prompt sound gets up, YY springs a push in the right bottom, connects PayPal about YY as well as promotes the related news of recruit value-added service system. 紧接着,提示音响起,yy在右下角弹出一个推送,正是关于yy接入paypal以及推出新会员增值服务体系的相关消息。 Ben Clarkson selects immediately, in the news page, saw the complete member value-added service system. ben.clarkson立刻点开进去,在新闻页面内,看到了完整的会员增值服务体系。 After looking, his except for the shock, remaining gasped in admiration at heart. 看完之后,他的心里除了震惊,就剩下叹服了。 Ben Clarkson truly wrote many in yesterday's article to the view and suggestion of YY, PayPal and improvement of member value-added service is most important, feeling of his also immeasurably self-satisfied, oneself were wants in front of that named Li Mu's China person, awesome that very because his although product made, but in own opinion, his marketing capability still waited for promoting, otherwise, how the can the membership service of convenient payment system and depth custom-made neglect? ben.clarkson在昨天的文章里确实写了很多自己对yy的看法和建议,paypal以及会员增值服务的改进就是重中之重,他原本还沾沾自喜的觉得,自己是想在了那个叫李牧的华夏人前面,因为他虽然产品做的很牛逼,但在自己看来,他的营销能力还有待提升,否则的话,便捷的支付体系、深度定制化的会员服务又怎么能忽略呢？ However, less than 24 hours, the China person reacted, this time, YY the suggestion that not only raises oneself improved, the suggestion that even make must be more thorough and be more careful. 但是,不到24个小时的时间,华夏人就做出了反应,这一次,yy不但把自己提的建议都改进了,甚至比自己提的建议还要更深入、更细致。 Ben Clarkson is it domain senior Chief Editor, very clear these things are impossible to complete in one day, therefore this rules out the possibility that the opposite party is receives himself to inspire. ben.clarkson本身就是it领域的资深主编,很清楚这些事情不可能在一天之内完成,所以这就排除了对方是受自己启发的可能性。 In other words, China Li Mu, with his practical action, proved far who he considers must improve, is mature. 也就是说,华夏的李牧,用他的实际行动,证明了他考虑的远比自己要完善、要成熟。 At this moment, Ben Clarkson before the computer the entire member value-added service system of looks at YY, in Li Mu that heart deep place paying homage to has usually not met, but side him, the entire Silicon Valley IT industry little friends has seethed with excitement! 此时此刻,ben.clarkson正在电脑前看着yy的整套会员增值服务体系,在内心深处膜拜素未谋面的李牧,而在他身边,整个硅谷的it行业小伙伴们已经沸腾了！ YY had conquered these elite classes in the product feature thoroughly, therefore this group of people burst with joy at present, nothing but is two reasons: Recharging was more convenient, can buy many customized services. yy在产品功能上已经彻底征服了这些精英阶层,所以眼下这帮人之所以沸腾,无非就是两个原因:充值更方便了,可以花钱买更多的定制服务了。 Because the recharging channel is US (America) most universal PayPal, therefore everyone after seeing push, then according to own demand, conducted the purchase of custom-made service, the user payment wish, is extremely enthusiastically rare in the US (America) internet industry. 由于充值渠道是美国最普遍的paypal,所以大家在看到推送之后,纷纷便按照自己的需求,进行了定制化服务的购买,用户付费意愿之踊跃,在美国互联网行业都极其罕见。 Li Mu continuously and everyone works the night shift in Muye Science and Technology together, is monitoring the real-time registration in overseas, log in and the payment data YY. 李牧一直在牧野科技和大家一起加夜班,监控着yy在海外的实时注册、登陆以及付费数据。 Starting from 10 : 00 am of New York time, these three hours, US (America) altogether had 850,000 to register the user to have the purchasing behavior, the payment proportion occupied all 85% that registered the user, this proportion to a model of foundation service free online product, was almost unprecedented, in these 850,000 users, majority is a member, this purchase was the membership service of higher level, or was the stand-alone supplement packages of various services, in addition, some average consumers officially became the VIP member through PayPal. 从纽约时间的上午 10 点开始,这三个多小时,美国共有八十五万注册用户产生了购买行为,付费比例占到了所有登录用户的85%,这个比例对一款基础服务免费的线上产品来说,几乎是前无古人的,这八十五万个用户中,大多数本身就已经是会员,这次购买的都是更高级的会员服务,或者是各种服务的独立补充包,除此之外,少部分普通用户通过paypal正式成为vip会员。 850,000 purchases, the average per person guest unit price achieved 9.15 USD, always paid the quota to achieve the greatness of astonishing 780 ten thousand USD, moreover this digit is still increasing unceasingly! 八十五万次购买,人均客单价达到了9.15美元,总支付额度达到了惊人的七百八十万美元之巨,而且这个数字还在不断攀升！ The data of Li Mu to overall rapid rise pleasantly surprised, this data represented YY to have extremely high approval in the US (America) elite class, the elite user not only wanted the download(ing) use, but also is willing to pay money for this reason, these just needed the household soon to transform as the deep user, became YY in overseas first batch of die-hard fan. 李牧对整体飞速上涨的数据大为惊喜,这个数据代表了yy在美国精英阶层已经拥有了极高的认可度,精英用户不但愿意下载使用,而且愿意为此付钱,这些刚需用户用不了多久就会转化为深度用户,成为yy在海外的第一批铁杆粉丝。 Once YY takes root in the elite class thoroughly, the Li Mu rural area and strategy of city bidirectional development has succeeded half, Li Mu has believed that if compares with the core city the elite user , compared with the populace rural area the average consumer, then YY in the US (America) market and even the entire overseas market, does not have the strategy of rural surrounding city, does not have the city to radiate the strategy of rural area, this is two lines of parallel advancements, at the beginning of the advancement, two lines is mutual non-interference. 一旦yy在精英阶层彻底扎根,李牧农村、城市双向发展的战略就已经成功了一半,李牧认为,如果把精英用户比作核心城市,把普通用户比作大众农村,那么yy在美国市场乃至整个海外市场,不存在农村包围城市的战略,也不存在城市辐射农村的战略,这是两条并行推进的线路,在推进之初,两条线路互不干涉。 Now, YY has such powerful customer approval in the overseas elite class, basically can say, city line already success most, remaining watched the next stage «Town of Paradise» performance. 现在,yy在海外精英阶层有这么强大的用户认可度,基本上可以说,城市这条线路已经成功大半,剩下的就看下一阶段《天堂小镇》的表演了。 Such high payment proportion and payment tendency, not only represented YY in the approval degree of US (America) elite class market, represented YY in the strong potential of overseas. 这么高的付费比例和付费倾向,不但代表了yy在美国精英阶层市场的认可程度,更代表了yy在海外的强大潜力。 Weighs a company estimate value the target to have, the scale, product, running water, team, prospect, the industry position wait wait/etc. etc., is the important indicator of decision estimate value, but the most important target nothing but is two, one is the prospect, another is the running water. 衡量一个公司估值的指标有很多,规模、产品、流水、团队、前景、行业地位等等等等,都是决定估值的重要指标,但是最重要的指标无非就是两个,一个是前景,再一个就是流水。 If Game Company, can achieve the daily average recharging running water by Game of dregs 10 million, that other anything does not need to look, the estimate value of this company will also be astonishing, now, YY achieves about eight million USD in US (America) market three hours of recharging, this amount is very scary. 如果一家游戏公司,凭借一款很渣的游戏也能做到日均充值流水一千万,那其他什么都不用看,这家公司的估值也会非常惊人,现在,yy在美国市场三个小时的充值就达到了将近八百万美元,这个数额是非常吓人的。 Naturally, today's recharging running water, cannot treat as day to recharge to regard, what because the user purchases is the hiring by the month service, these 800,000 users after this time recharges, this month in recharging possibility greatly will drop, although will have the certain amount new users every day as well as new recharges, in the future daily average new must be far lower than this target. 当然,今天的充值流水,不能当做日充值来看待,因为用户购买的是包月型服务,这八十万用户在本次充值之后,本月内的充值可能性就会大大下降,虽说每天都会有一定量的新增用户以及新增充值,往后的日均新增肯定要远低于这个指标。 However, sketchy calculates, Muye Science and Technology currently has about 2 million registration users in the overseas, almost is the elite class that Business needs, the payment proportion surpasses 70%, moreover after PayPal clears, the future payment proportion will perhaps also be raised, if in the next month, the payer number can rise to 3 million, but the average per person moon/month payment surpasses five USD, then one month of recharging running water will achieve 1500 million USD! If this converts RMB, over 100 million! 不过,粗略的算一下,牧野科技现在在海外有将近两百万注册用户,几乎全是商务所需的精英阶层,付费比例超过70%,而且paypal开通之后,未来的付费比例恐怕还会提升,如果在下一个月,付费用户数量能够涨到三百万,而人均月付费超过五美元的话,那么一个月的充值流水将达到一千五百万美元！这要是换算成人民币,超过一亿！ The most important thing is, if weighs the following development with this quantity, Li Mu feels extremely conservatively, at present, Europe and Japan & South Korea user constantly are also growing, in the next one to two month, YY should be able to follow the reputation marketing, along with these elite classes the commercial communications and exchanges, but continues to expand own user community, even makes the quite noticeable progress in Europe and Japan & South Korea. 最重要的是,如果用这个数量来衡量接下来的发展,李牧觉得太过保守,眼下,欧洲、日韩用户也在不断增长,未来一到两个月的时间内,yy应该可以伴随着口碑营销、伴随着这些精英阶层的商业沟通与交流,而继续扩大自己的用户群体,甚至在欧洲、日韩取得相当令人瞩目的成绩。 Entire first world, is the developed country sequence, will have ten million of elite communities, YY will provide the extremely strong boost in their future work, helping them raise the operating efficiency, to save more time, to enhance the work experience, to promote the Business exchange, will let them, once used YY unable to leave it again, but to them, the YY membership service charging criterion performance-to-price ratio high to does not dare to imagine, one month several USD, could not be regarded anything to these people, but YY took to their various help, was several USD even dozens and several hundred USD is actually not able to compare. 整个第一世界,也就是发达国家序列,怎么也有数以千万计的精英群体,yy会在他们未来的工作中提供极其强大的助力,帮助他们提高工作效率、节省更多时间、提高办公体验、促进商务交流,让他们一旦用了yy就再也离不开它,而对他们来说,yy的会员服务收费标准性价比高到不敢想象,一个月几美元,对这些人来说根本算不得什么,但是yy带给他们的各种帮助,却是几美元甚至几十、几百美元都无法比拟的。 Li Mu believes that soon, YY captures over 10 million payers at least in the entire developed country, by that time, YY will not have to prevent in the momentum of elite class. 李牧相信,用不了多久,yy至少在整个发达国家斩获一千万以上的付费用户,到那个时候,yy在精英阶层的势头将更加无可阻挡。 ...... …… At this time, in Silicon Valley of other side of the ocean, Elon PayPal Corporation founders Musk is also fixing the eyes on the PayPal transaction running water. 此时,远在大洋彼岸的硅谷,paypal公司的创始人之一埃隆・马斯克也在紧盯着paypal的交易流水。 Exactly said, Elon the Musk attention, is YY in the PayPal transaction running water. 确切的说,埃隆・马斯克关注的,是yy在paypal的交易流水。 Starts to push that moment of YY recruit service and PayPal access from YY in the eastern area he is staring, how witnessed YY to break through ten thousand and 100,000 then to advance triumphantly with own eyes, broke 1 million, broke through with irresistible force second, third seventh 1 million. 从yy开始在东部地区推送yy新会员服务与paypal接入的那一刻他就在盯,亲眼见证yy如何突破了万、十万然后一路高歌猛进,突破了百万大关,紧接着又势如破竹的突破了第二、第三以至于第七个百万。 US (America) e-Commerce environment although is better than the home, the light is the amazon daily running water also achieves the Ten Million USD above rank, however in Elon Musk looks like, YY is most special that. 美国的电子商务环境虽然比国内好很多,光是amazon每天的流水也达到千万美元以上的级别,但是在埃隆・马斯克看来,yy是最特别的那一个。 amazon is also good, ebay, even is Microsoft as well as other software companies, they do truly, is the entity transaction. amazon也好,ebay也罢,甚至是微软以及其他的软件公司,他们真正做的,都是实体交易。 Right, is the entity transaction. 没错,就是实体交易。 amazon and ebay were needless saying that the e-Commerce platform, although on online traded, but also placed online the transaction first half, the true entity transaction essence does not change, what the user purchased was the entity commodity, on online paid money, received goods in offline, this platform, on day of Ten Million USD running water, still purchased various entity products even, let alone the room for profits, the e-Commerce platform even was the losing money condition. amazon和ebay不用多说,电子商务平台,虽然是在线上交易,但也只是把交易的前半段放在线上,真正的实体交易本质不会变,用户购买的是实体商品,在线上付钱,在线下收货,这种平台,一天就算上千万美元的流水,也都是购买了各种实体产品,别说利润空间,电商平台甚至是赔钱状态。 Microsoft as well as other software companies, sell the pattern of software to use the entity now compact disc + cdkey, therefore they are also selling a commodity truly, but is the intellectual property added value very high commodity, moreover what the software company is interesting, their present sales majorities also centralized in offline, with e-Commerce is just in turn. 微软以及其他的软件公司,现在出售软件的模式还是采用实体的光盘+cdkey,所以他们也是真正在卖一件商品,只不过是知识产权附加值很高的商品罢了,而且软件公司非常有意思的是,他们眼下的销售大部分还都集中在线下,与电子商务刚好是反过来的。 YY is different, YY provides the virtual product truly, is the online service for the lord enterprise, moreover its running water is also the user purchases the running water that the virtual service produces completely, this may really be too astonishing! yy则不一样,yy是真正提供虚拟产品,也就是线上服务为主的企业,而且它的流水也全部是用户购买虚拟服务所产生的流水,这可就实在是太惊人了！ Thinks YY parent company Muye Science and Technology is preparing to melt Series C rounds, Elon Musk then somewhat could not sit still. 一想到yy的母公司牧野科技正在准备融c轮,埃隆・马斯克便有些坐不住了。 This morning, after he to company, received the reply of company and Muye Science and Technology connection person, Li Mu cannot come US (America) temporarily, to see him in US (America), perhaps wants and other time, but he welcome himself to go to China to see him actually at any time...... 今天上午,他到公司之后收到了公司与牧野科技接口人的回复,李牧暂时来不了美国,如果想在美国见他,恐怕要等一段时间,不过他倒是随时欢迎自己去华夏见他…… The eye looks at YY running water breaks through 8 million and 9 million even Ten Million USD critical junctions quickly, Elon Musk thinks that at present the YY situation, and PayPal current situation, watches the YY running water situation to the side immediately similarly Peter Thiel said: „Hey, Peter, I think that I need to go to China immediately!” 眼看着yy的流水很快冲破八百万、九百万甚至千万美元大关,埃隆・马斯克想到眼下yy的局势,以及paypal目前的情况,立刻对身边同样关注yy流水情况的彼得・蒂尔说:“嘿,彼得,我想我需要立刻去一趟华夏！” ( To be continued. 17-03-14 (未完待续。、,您的支持,就是我最大的动力。)17-03-14 11:58: 21 11:58:21
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