RINAPE :: Volume #9

#889: The users are supreme

LNMTL needs user funding to survive Read More

9 : 00 pm. 当天晚上九点。 YY globally, formally clears the PayPal payment, PayPal uses with the Alipay completely parallel settlement strategy, supports all RMB settlements by Alipay, but PayPal is used to support all non- RMB settlements. yy在全球范围内,正式开通paypal支付,paypal采用与支付宝完全平行的结算策略,以支付宝来支撑所有的人民币结算,而paypal则用来支撑所有的非人民币结算。 Gets online with the PayPal payment simultaneously, is the YY brand-new member value-added service, this one set of member value-added service has huge difference from the former sole member standard simply, particularly the service packages of various wireless overlay, can meet everyone's special work need simply . Moreover the amount that it needs to pay truly is also very few. 与paypal支付同时上线的,就是yy全新的会员增值服务,这一整套会员增值服务简直是与之前的单一会员标准有着天壤之别,尤其是各种无线叠加的服务包,简直可以满足所有人的特殊办公需求,而且它真正需要支付的金额也是少之又少。 In US (America), casual model of office software possibly on the selling price several hundred dollars, some anti-virus software, one year of activation expense is also ten even over a hundred USD, a high-quality mailbox, one month even needs several USD working costs, therefore to the US (America) user, the member value-added service of YY, simply is the entire internet performance-to-price ratio highest value-added product, now although unveiled the price soaring value-added service, various services that but provides also grow in the synchronization, moreover does not do any forces, will not cause any resistance of user. 在美国,随便一款办公软件可能就售价数百美金,有些杀毒软件,一年的激活费用也要数十甚至上百美元,一个高级邮箱,一个月甚至都需要几美元的使用费,所以对美国用户来说,yy的会员增值服务,简直是整个互联网性价比最高的增值产品,现在虽然推出了价格更高昂的增值服务,但是所提供的各种服务也在同步增长,而且不作任何强制,不会引起用户的任何抵触情绪。 YY just completed the adjustment, Li Mu then uses the overseas server attempt registration and log in immediately, examined a member value-added service page, as well as PayPal payment smooth, all very smooth, does not have any incompatible problem. yy刚做完调整,李牧便立刻用海外服务器尝试注册与登陆,查看了一下会员增值服务页面,以及paypal支付的流畅度,一切都非常的顺畅,不存在任何不兼容的问题。 This is the first time that YY made the active accommodation in view of the overseas market, Li Mu believes that this action can certainly make YY bring a higher good sensitivity to the user in overseas market, any consumer is this, they are glad to see the business or the product developer, according to their demands makes the modification to optimize to the product, more feels well-respected, more has the favorable impression and viscosity to this enterprise and product. 这是yy第一次针对海外市场做主动调整,李牧相信这个举动一定可以让yy给海外市场的用户带来更高的好感度,任何消费者都是这样,他们乐于见到商家或者产品开发者,根据他们的需求对产品做改动优化,越是感觉受重视,对这个企业与产品也就越有好感与粘度。 This time US (America) market has not made the feedback immediately. 此时的美国市场还没有立刻作出反馈。 Most elite classes because of the relations of time difference, but also without starting a day of work, Li Mu decided, connects PayPal YY, and news of member value-added service comprehensive upgrade, places San Francisco and 10 : 00 am of Washington local time, this time, the elite classes definitely have started for day to work busily, moreover YY takes them at present one of the most important work tools, at this time also certainly maintains in the condition of opening, so long as popped up the prompt at this time, this type will not select the closure continuously float in the right bottom pop-up window advertisement, can attract the attention of all users certainly. 大部分的精英阶层因为时差的关系,还没有开始一天的工作,李牧决定,把yy接入paypal,以及会员增值服务全面升级的消息,放在旧金山、华盛顿当地时间的上午 10 点,这个时间,精英阶层们肯定都已经开始一天忙碌的工作了,而且yy作为他们眼下最重要的办公工具之一,此时也一定保持在开启的状态下,只要这个时候弹出提示,这种不点关闭就会一直悬浮在右下角的弹窗广告,一定能够吸引所有用户的注意。 Li Mu confessed that all work, then returned to the home to rest, although is also anticipating the feedback of US (America) market, but had the time difference to suspend after all here, oneself waited to rest to realize, paid attention to the overseas to feed back is quite good. 李牧交代完所有的工作,便返回家中休息了,虽说也期待着美国市场的反馈,但是毕竟有时差摆在这里,自己还是等睡醒觉之后再关注海外反馈比较好。 East US (America) that New York and Washington are , the time compared with the western area that San Francisco was at must early three hours, Yanjing time 11 : 00 pm, was exactly 10 : 00 am of Washington time. 纽约、华盛顿所在的美国东部,时间比旧金山所在的西部地区要早了三个小时,燕京时间晚上11点,正是华盛顿时间的上午 10 点整。 Massively white-collar and gold/metal who Lingmen in New York work, at this time has sat in front of the computer started an all day work, today's work and past and were no different, everyone deferred to the respective rhythm, is advancing matter in the hand. 大量在纽约工作的白领、金领们,此时已经坐在电脑前开始了一整天的工作,今天的工作与以往并没有什么不同,大家还是按照各自的节奏,推进着自己手中的事情。 YY takes white collar worker one iconic product, at present is common in the entire New York elite class, everyone after turning on computer, subconscious first log in own YY, then starts a day of work. yy作为白领阶层一种标志性的产品,眼下在整个纽约精英阶层已经非常普遍了,大家都会在打开电脑之后,就下意识的先登陆自己的yy,然后才开始一天的工作。 At exactly 10 : 00, everyone's YY trades to spring pop-up window to prompt, the overview content of news attracted the attention of all overseas YY users all of a sudden. 十点整,所有人的yy换弹出一个弹窗提示,消息的概览内容一下子就吸引了所有海外yy用户的注意。 „The respectable US (America) user, hello, we told you very much happily, YY has completely supported the PayPal payment, in the meantime, for better met your need, we in view of the member value-added service, conducted the comprehensive promotion, supported many customizing choices, the details please click......” “尊敬的美国用户,您好,我们很高兴的告诉您,yy已经完全支持paypal支付,同时,为了更好的满足您的需求,我们针对会员增值服务,进行了全面的升级,支持更多自定义选择,详情请点击……” What although promotes in this time is in view of the push of US (America) user, but this pop-up window prompts, in the following time, user of the push to around the world, will first start from New York, when 10 : 00 am of one local time, will act according to log in ip of overseas user to push, first circles Earth time zone one week, tomorrow morning Yanjing time 9 points, is Tokyo and 10 : 00 am of Seoul time, the users in Japan & South Korea two countries will receive the related push, but to 10 : 00 am, in the VIP user to domestic user, will conduct pushes alone. 虽然在这个时间段内推出的是针对美国用户的推送,但是这个弹窗提示,会在接下来的时间内,不停的推送给全世界各地的用户,先从纽约开始,每到一个当地时间的上午 10 点,就会根据海外用户的登陆ip进行推送,先绕地球时区一周,明天上午燕京时间九点,也就是东京与汉城时间的上午 10 点,日韩两国的用户会收到相关推送,而到了明天上午十点,将对国内用户中的vip用户,进行单独推送。 Domestic market majority is the average consumer, the member payment proportion is not high, but Li Mu does not want the depth exploitation now in the value-added service, because the environment has not arrived, spoiling by trying is too helpful will initiate the user to be repugnant, if popping lets the prompt of user promotion VIP regularly, to most users is an injury. 国内市场大部分是普通用户,会员付费比例不算高,不过李牧现在并没有想在增值服务上深度开发,因为大环境还没到,拔苗助长会引发用户反感,如果隔三差五弹出让用户升级vip的提示,对大部分用户来说都是一种伤害。 ...... …… When the white-collars in New York major offices discovered YY pop-up window, first makes them feel joyfully especially. 当纽约各大写字楼中的白领们发现yy弹窗的时候,第一眼就让他们感觉到格外的欣喜。 YY supported the PayPal payment! This means that later everyone recharged the YY member to be many on the convenience, no longer needs to look for Ox/Ticket Scalper to help recharge to ebay on. yy支持paypal支付了！这意味着,以后大家充值yy会员就方便多了,不再需要到ebay上找黄牛帮忙充值。 In addition, a model of overseas software, connected its payment channel, this will bring very big vanity feeling to its user, seems like the Apple application store many years later finally supports Alipay to recharge to be the same, to the China user, not only facilitated, will think that were many one point of favorable impression to the Apple store. 除此之外,一款国外的软件,接入了本国的支付渠道,这本身就会给本国的用户带来很大的虚荣感,就好像苹果应用商店多年后终于支持支付宝充值一样,对华夏用户来说,不但方便了许多,也会觉得对苹果商店多了一分好感。 Moreover, not only this YY supports the PayPal payment, what is more important, YY conducted the comprehensive promotion to the member value-added service! 而且,这一次yy不只是支持paypal支付,更重要的是,yy对会员增值服务进行了全面的升级！ To the US (America) elite class, they have thought the privilege of YY member is insufficient, some people must transmit many off-line documents every day, some people need to create more groups, some people need longer video call time wait wait/etc. etc., everyone has hoped can have a system of custom-made to come out, enabling everyone to have custom-made according to own demand. 对美国的精英阶层来说,他们一直觉得yy会员的特权并不够用,有些人每天要发送很多离线文件,有些人需要创建更多的群,有些人需要更长的视频通话时间等等等等,大家一直希望能够有一个定制化的体系出来,让大家可以根据自己的需求进行定制。 After the user curious point of details page, discovered, the member value-added service of this YY, spanned 5.0 editions from 1.0 editions directly, because Muye Science and Technology looked like the US (America) operator to be the same simply, unveiled the hiring by the month services of various shifts for the customer, moreover took with honest price tag displayed all services only, was equal to only selling the instant noodles convenience store directly, changed to the complete self-service restaurant. 用户好奇的点开详情页面之后,才发现,这一次yy的会员增值服务,直接从1.0版本跨越到了5.0版本,因为牧野科技简直就像是美国的通信运营商一样,为客户推出了各种档位的包月服务,而且还把所有服务单拿出来明码标价,等于是直接把只卖方便面的便利店,改成了完全自助的餐厅。 In instant noodles the weight/quantity of each type of seasoning is fixed, the quantity of frying in oil dough is also fixed, the user can unable to finish eating remains, but which insufficiently want to increase alone are not possible, only if buys one box to match again ; 方便面里面每种调料的分量是固定的,过油面饼的数量也是固定的,用户可以吃不完剩,但哪些不够想单独增加是不可能的,除非再买一盒自己搭配; Buffet all food single rows come out to be placed there, the user wants to eat anything, to eat matching of many having one's wish, insufficiently eats comes again, to eating enough till. 自助餐厅所有的一切食物都单列出来摆在那里,用户想吃什么、吃多少随心所欲的搭配,不够吃就再来,一直到吃够了为止。 Therefore these two service models, are representing huge difference to user. 所以这两种服务模式,对用户来说代表着天壤之别。 This makes the users in New York boil immediately, because they realized, his mother was too simply terrific! Own all demands, by the solution that YY reached one's goal instantly, various although increasing services are also representing the promotion of price, but to them, this money can not anything, one month several USD even more than ten USD, be able the big promotion operating efficiency, to these monthly salaries several thousand over ten thousand USD white-collars, cost-effective enough to be even like white collect even simply. 这立刻让纽约的用户沸腾起来,因为他们意识到,这他妈简直太棒了！自己所有的需求,都被yy一步到位的解决了,虽然各种增加的服务也代表着价格的提升,但是对他们来说,这点钱根本就算不得什么,一个月几美元甚至十几美元,就能大大的提升工作效率,对这些月薪在数千甚至上万美元的白领来说,简直划算到跟白捡一样。 The articles before less than 24 hours lets all US (America) elite classes shall be gratefuls as a personal favor is first in the media directly to the US (America) person of YY voice, moreover is one in it science and technology media domain extremely substantive Chief Editor, everyone can be seen by Muye Science and Technology and by Li Mu in the article of placing hopes, best can Li Mu due attaching great importance, according to the demand, provides richer customized service to the member. 就在不到24个小时前的文章让所有美国的精英阶层们感同身受是第一个在媒体直接向yy发声的美国人,而且也是一个在it科技媒体领域极有分量的主编,大家都在寄希望于的文章能够被牧野科技、被李牧所看到,最好是能够得到李牧足够的重视,根据的需求,给会员提供更加丰富的定制服务。 However they have a dream also didn't expect, passed less than day of merely, the China person made the response with practical action! 但是他们做梦也没想到,仅仅过了不到一天的时间,华夏人就用实际行动做出了回应！ From the beginning, the users in New York also felt, this should be the appeal has an effect, but, some quick people want to understand time difference, payment access of PayPal even again simple, is not one day achievable, moreover such complex value-added service has custom-made the standard, even if can decide in one day, is still very difficult in one day whole set standards development in the product, therefore, from this time node, the China person has been fermenting to at least several days ago do that. 一开始,纽约的用户们还觉得,这应该是的呼吁起了作用,但是,很快有人想明白了其中的时间差,paypal的支付接入就算再简单,也绝不是一天就可以实现的,而且这么复杂的增值服务定制标准,就算能在一天之内定下来,也很难在一天之内把整套标准开发进产品内,所以,从这个时间节点来看,华夏人至少在几天前就已经在酝酿着要这么做了。 Clarifies these, user in New York as well as with locating time zone sighed with New York, YY is really in this world the ultra good product second to none, their product thoughts were too advanced . Moreover the idea is also quite dedicated, is four characters: The users are supreme! 弄清楚这些,纽约以及和纽约同处一个时区的用户都不禁感叹,yy果然是这世界上首屈一指的超牛产品,他们的产品思维太先进了,而且理念也极为专注,就是四个字:用户至上！ The entire product is at any time pleasantly surprised to the user, before they not only developed the user , the product feature that does not dare to imagine, meanwhile made to let the effect that the user does not dare to imagine in the user conceivable product feature foundation, latest member value-added service system was the most typical example, the user only wants in 1 foundation to take 1, YY to place in front of the user hundreds and thousands of again directly: „Uses casually, how with good.” 整个产品在任何时候都在给用户惊喜,他们不但开发出了用户之前不敢想象的产品功能,同时还在用户可以想象的产品功能基础上做出让用户不敢想象的效果,最新的会员增值服务体系就是最典型的例子,用户只想在一个的基础上再要一个,yy直接把成百上千个放在用户面前:“随便用,怎么用都行。” Goes out prepares to go to work, the New York time is 12 : 30, Silicon Valley situated in US (America) West coast at this time was just 9 : 30 am. 出门准备上班的时候,纽约时间已经是十二点半了,位于美国西海岸的硅谷这时候刚刚是上午 9 点半。 Lives in a operation community near Silicon Valley, drives the company only to need less than 20 minutes, 9 : 30 goes out, just seated in the automobile, has not started the engine time, he receives the call that oneself assistant made suddenly, in the telephone, his assistant rapid saying of: „Boss en, YY has supported PayPal!” 住在硅谷附近的一个经营社区,驾车到公司只需要不到20分钟,九点半出门,刚坐进汽车里,还没发动引擎的时候,他忽然接到了自己助理打来的电话,电话里,他的助理急促的说道:“ben,yy已经支持paypal了！” „How possibly......” subconscious taking off/escaping tastes: „Did not say that contract flow, the light is pays the debugging of development and connection of page must several days of time be able to complete, I just now publish that article yesterday......” “怎么可能……”下意识的脱口道:“不说走合约的流程,光是支付页面的开发和接口的调试都得几天时间才能完成,我昨天才刚发了那篇文章……” The assistant said: „Absolutely true! Not only supports the PayPal payment, they also promoted one set very perfectly but also has may extremely high the member value-added service system of custom-made nature, must suggest also to be more perfect than in these that in the article raises you.” 助理说:“千真万确啊！不但支持paypal支付,他们还推出了一套非常完善而且有极高可定制性的会员增值服务体系,比你在文章里提的那些还要建议还要完善许多。” Sighed one: „That Li Mu, simply is a talent! He certain has thought of my front! My article brings contempt upon oneself......” 感叹一声:“那个李牧,简直就是个天才！他一定早就想到了我的前面！我那篇文章只是自取其辱罢了……” The assistant said: „This is not to bring contempt upon oneself, can only say that you are very fierce, thinks that together.” 助理说:“这不算自取其辱,只能说你们都很厉害,想到一起去了。” Quite enjoys to these words, is at heart delicious, on the mouth asked him: „Right, did you test? Pays unimpeded?” 对这句话颇为受用,心里美滋滋的,嘴上问他:“对了,你测试了吗？支付畅通吗？” The assistant said: „I do not have now, when push of YY, they take the user in 10 : 00 am local time of ip address as the node, pushes the news officially, that side New York has received to push before two -and-a-half hours, I asked a friend in New York, they said are easy-to-use, the member value-added service system is to also tell me, you come to the company quickly, crossed for more than 20 minutes to be able again to receive the push!” 助理说:“我现在还没等到yy的推送,他们是以用户所在ip地址的当地时间上午 10 点为节点,正式推送消息,纽约那边在两个半小时前已经收到推送了,我问了一下纽约的朋友,他们说非常好用,会员增值服务体系也是告诉我的,你赶快来公司,再过二十多分钟应该就能收到推送了！” The subconscious launch automobile, takes off/escapes the tastes: „Immediately!” 下意识的发动汽车,脱口道:“马上到！” The voice falls, the automobile jumps out, the magazine company that directly soars the work fiercely goes...... 话音一落,汽车猛地窜出,直奔工作的杂志社而去……
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