RINAPE :: Volume #9

#885: Li Mu's Silicon Valley hardcore powder

LNMTL needs user funding to survive Read More

Li Mu after giving Boss Ma released two smoke shell, immediately begins to arrange to Boss Ma to dig the concrete plan of big hole. 李牧在给马老板释放了两颗烟雾弹之后,立刻着手筹备给马老板挖大坑的具体计划。 The media resources have been acted to handle by Lin Qingya, Li Mu handles is the remaining star resources. 媒体资源已经由林清雅出面搞定,李牧搞定的就是剩下的明星资源。 Star Tieba (Post It) and sale of Taobao audio-video product, making Li Mu realize the tremendous role of star thoroughly, therefore this time, he prepares at least please more than ten 20 first-line jorums, comes to be the Taobao net photography brainwashing advertisement. 明星贴吧、淘宝音像制品的销售,让李牧彻底意识到明星的巨大作用,所以这一次,他准备至少请十几二十个一线大腕,来为淘宝网拍摄洗脑广告。 The Li Mu's advertisement repertoire localization is very simple, is each star records an advertisement language alone: „Online shopping in Taobao net- the quick LeTao world, performs in the Taobao net!” Then manufactures one set of general advertisement fragment, this fragment with the quickest speed, the range and Full Reduction that huge effort simple direct introduction this Taobao promotion covers, as well as snatches the activity of full 199-100, full 199-198 coupon. 李牧的广告套路定位很简单,就是每个明星都单独录一句广告语:“网购就上淘宝网—快乐淘天下,尽在淘宝网！”然后制作一套通用的广告片段,这个片段用最快的速度,简单直接的介绍这次淘宝促销活动覆盖的范围、满减的巨大力度,以及抢满199-100、满199-198优惠券的活动。 When the time comes oneself must do is, in different TV Station, the different times and by the different star coming out representative Taobao nets, said this advertisement language. 到时候自己要做的就是,在不同的电视台、不同的时间段、由不同的明星出来代表淘宝网,说出这句广告语。 Such big cell phone, the audience will perhaps be shocked when the time comes. 这么大的手机,观众到时候恐怕都会惊呆了。 Just looked that Jay Chou has made this advertisement, possibly the impression was not profound, turned head Wang Li hong to come out, made this advertisement ; 刚看完周杰轮做过这个广告,可能印象还不算非常深刻,一扭头王力鸿又出来了,还是做得这个广告; Changed a stage, the advertisement turns into Du Wei, the soap opera looked at half, Zhang Kexuan jumps to speak the similar advertisement language ; 换个台,广告又变成了杜薇,电视剧看一半,张克轩又跳出来说同样的广告语; In addition, may have Yuquan combination, Stefanie Sun, Mo Wenwei, Zhang Guorong and Xiao Yaxuan...... 除此之外,可能还会有玉泉组合、孙艳姿、莫纹蔚、张国容、萧雅轩…… The first even/including several different stars make the same advertisement, certainly to the audience brainwashing general deep impression, will make the Taobao net positions and to be discussed by the whole nation of phenomenon level earnestly, but „Online shopping in Taobao net- the quick LeTao world, performs in the Taobao net!” This advertisement language, is very likely to be „this year to celebrate a holiday does not receive gifts and receives gifts also collects brain platinum” such brainwashing effect! 一连几个不同的明星做同样的广告,一定会给观众洗脑一般的深刻印象,甚至会让淘宝网成为一个现象级的名次、被全国人民热切讨论,而“网购就上淘宝网—快乐淘天下,尽在淘宝网！”这句广告语,极有可能达到“今年过节不收礼、收礼还收脑白金”这样的洗脑功效！ Li Mu is very clear at present own all advantage, star resources most awesome is the singer resources, because of present own entire channel promotion, pushes a potential singer slightly, at least will bring over tens of thousands special edition sales volumes to him or she, simultaneously will make the sensitometry of this singer raise, popularity to promote, the overall worth following rocket rise rapidly rapidly. 李牧眼下很清楚自己的各方优势,明星资源最牛逼的就是歌星资源,因为现在自己的全渠道推广,稍微推一个有潜力的歌星,至少会给他或者她带来几万张以上的专辑销量,同时让这个歌手的曝光度迅速提升、知名度迅速提升、整体身价都跟着火箭般上涨。 Therefore, Li Mu now other does not dare saying that the singer as well as their back record company and the brokerage firm Mainland and Hong Kong , Macao , Taiwan, overwhelming majorities will comply to come for oneself to create the propaganda free. 所以,李牧现在别的不敢说,内地和港澳台的歌手以及他们背后的唱片公司、经纪公司,绝大多数都会答应免费来为自己做宣传。 However the influence in star video is not as good, now the domestic box office does not have, is mainly the Cinema construction cannot follow, user to go to the movie theater to look that the custom of movie has not trained, in brief is the market did not have enough soil, even if YY helps some movies make the promotion, the box office that can transform truly is not very high. 不过影视明星方面的影响力就要差一些,现在国内的票房还没起来,主要是院线建设跟不上、用户去电影院看电影的习惯没培养出来,总之是市场还不具备足够的土壤,所以就算yy帮一些电影做推广,真正能转化的票房收入也不是非常高。 In this regard, Li Mu places hopes in own Cinema as well as Online Ticket System, now the former is stepping up to construct, the latter is developing the final stage of test, it is estimated that before oneself that two movies open, Cinema and Online Ticket System can handle completely. 关于这一点,李牧寄希望于自己的院线以及网票系统,现在前者正在加紧施工,后者正在开发测试的最后阶段,估计自己那两部电影上映之前,院线和网票系统都可以完全搞定。 By that time, oneself had the means to promote the Internet users to foster to go to the movie theater to look at be used to it of movie, can thus further promote the box office market, and controlled the box office in own, by that time, oneself the influence on the movie star will perhaps exceed the influence on the singer. 到那个时候,自己就有办法来推动网民养成去电影院看电影的习惯了,从而就能进一步推动票房市场,并且把票房把控在自己手里,到那个时候,自己对电影明星的影响力没准会超越对歌星的影响力。 The Li Mu one breath selected the first-line singers and combinations in 20 Mainland and Hong Kong , Macao , Taiwan, was started to dock with these 20 singers by own subordinate, the content of docking is very simple, but told them, the Taobao net will have an online promotion this month, hopes that they can find time Yanjing, will help do a video advertisement, the advertisement length not over ten seconds, in return, the Taobao net will unite Muye Science and Technology, to singer entire channel promotion opportunities of all participation. 李牧一口气选出了二十个内地和港澳台的一线歌手、组合,然后让自己的手下开始跟这二十个歌手对接,对接的内容很简单,只是告诉他们,淘宝网本月会有一个线上促销活动,希望他们能够抽空来燕京一趟,帮忙拍一个视频广告,广告长度不会超过十秒钟,作为回报,淘宝网将联合牧野科技,给所有参与的歌手一次全渠道推广机会。 This news lets out, the half-day time, received everyone's explicit reply, each singer personally or gives the official reply through the brokerage firm, determined that is willing to participate in the promotion of Taobao net, without exception. 这个消息一放出去,半天的时间,就收到了所有人的明确回复,每一位歌手都亲自或者通过经纪公司给予正式回复,确定愿意参与淘宝网的这次促销活动,无一例外。 The news feeds back to Li Mu here time, Li Mu is quite happy, truly is resources wins the world, at present own resources, enough have made these stars go after like ducks, if Blog gets online to be hot, then to hatch Weibo (Micro Blog) , controls the Cinema box office and control audio-video product sale in light of Online Ticket System...... 消息反馈到李牧这里的时候,李牧相当开心,确实是得资源者得天下,眼下自己的资源,就已经足够让这些明星趋之如骛了,如果博客上线再火一把、然后把微博孵化出来,结合网票系统、控制院线票房、控制音像制品销售…… It is estimated that oneself by that time, absolutely were ready the proper entertainment world godfather, because oneself had the upstream and downstream resources of all entertainment world, upstream had the user, to have the current capacity, can hold the red any star as well as his work, downstream also had the realization channel, can help the star sell the special edition and ticket office, to practice the fans economy, simply was god general existence of! 估计自己到那个时候,就绝对是妥妥的娱乐圈教父了,因为自己掌握了所有娱乐圈的上下游资源,上游自己有用户、有流量,可以捧红任何一位明星以及他的作品,下游自己又有变现渠道,可以帮明星卖专辑、卖票房、搞粉丝经济,简直就是神一般的存在！ ...... …… Li Mu concentrates on Taobao online, and how prepares to block Boss Ma, being lucky of YY in overseas is still continuing. 李牧将精力集中在淘宝网上、并筹划着如何阻击马老板的时候,yy在海外的走红还在继续。 In US (America), YY new downloaded capacity surpasses every day 150,000 times, the new registration user surpasses 200,000 . Moreover the payment proportion stays at a high level as before, user high of payment wish, making domestic internet Corporation look dumbfoundedly. 在美国,yy每天新增下载量超过十五万次,新增注册用户超过二十万,而且付费比例依旧居高不下,用户的付费意愿之高,让国内互联网公司看得目瞪口呆。 US (America) more and more media start to pay attention to YY, in view of YY report again hiding the sky and covering the earth raids, this time, the breakthrough point of media has the tacit understanding, the title core that most media use is: YY is raising a work revolution. 美国越来越多的媒体开始关注yy,针对yy的报道再一次铺天盖地的袭来,这一次,媒体的切入点都非常有默契,大部分的媒体采用的标题核心都是:yy正在掀起一场办公革命。 Truly is the work revolution! 确实是办公革命！ Silicon Valley most famous and most authoritative science and technology class magazine «-valley-» in the newest issue of magazine, at the length of most core, reported in detail YY how like tornado, swept across the entire Silicon Valley elite. 硅谷最著名、最权威的科技类杂志《-valley-》在最新的一期杂志中,以最核心的篇幅,详细报道了yy如何像龙卷风一样,席卷了整个硅谷精英。 In this report, magazine Chief Editor is liberal with the praise to YY, he said: Various shocking product features that in YY contains, enabling the entire online work to have the revolutionary change, in Silicon Valley, almost all companies is using YY to hold the discussion on work with alternately, besides the secret of most core, everyone almost could not have left YY. 在这篇报道中,杂志的主编对yy不吝赞美,他说:yy中包含的各种让人惊艳的产品功能,使得整个线上办公发生了革命性的变化,在硅谷,几乎所有的公司都在用yy进行工作上的讨论与交互,除了最核心的机密之外,大家几乎已经离不开yy了。 Chief Editor even added that YY now is not only the best partner and tool that he works, is he works a social very splendid carrier, because of the job requirement, he had almost the business contact good friends to advance in YY all, and according to the YY customizing grouping function, conducted grouping to manage various different the collaborators of enterprise and diverse sector, discussed the work on YY, looked like dines in the three-star Michelin restaurant, you will feel, your work turned into enjoyment. 主编甚至还说,yy现在不但是他工作上的最佳伙伴、工具,也是他工作社交一个非常出色的载体,因为工作需要,他几乎把所有与自己有业务往来的好友都加进了yy里,并且根据yy的自定义分组功能,把各种不同企业、不同领域的合作者进行分组管理,在yy上讨论工作,就像是在米其林三星餐厅用餐,你会感觉,你的工作变成了一种享受。 Except that the introduction product, introduced one level of dependency to the product, this Chief Editor also through several other angles, the side reflected YY gives the impact that the elite class brings at present. 除了介绍产品、介绍自己对产品的依赖程度,这位主编还通过其他几个角度,侧面反映了yy目前给精英阶层所带来的冲击。 First, ail as well as similar mail management software, had almost been abandoned by the Silicon Valley elite class thoroughly, because everyone is familiar with the work mailbox to increase in YY, to receive on another's behalf and send out the reminder by YY, reminder of YY always that prompt, and user-friendly is perfect ; 首先,ail以及类似的邮件管理软件,已经几乎被硅谷精英阶层彻底抛弃,因为大家更习惯将工作邮箱添加进yy里、由yy来进行代收并发出提醒,yy的提醒总是那么的及时,并且用户友好度非常完美; Next, in the work multi-party clearly reduced, everyone can construct the group to conduct crowd of voices anytime and anywhere, is more convenient than many telephones, and completely free ; 其次,工作中多方通话的次数明显减少了许多,大家可以随时随地建群进行群语音,比多人电话更方便,而且完全免费; Again, the traditional conference call terminal had almost been abandoned thoroughly, the network popularization of US (America) compared with China must, the speed, is the stability, is more advanced than China, in US (America), network bandwidth enough support stable YY Group video exchange, moreover is more convenient, the suitable mobile office, and is completely free ; 再次,传统的视频会议终端已经几乎被彻底抛弃,美国的网络普及比华夏要强很多,无论是网速,还是稳定性,都比华夏先进,在美国,网络带宽足够支撑稳定的yy群视频交流,而且更加方便、适合移动办公,并且完全免费; Finally, Chief Editor also complained YY appropriately, in his opinion, he needs to create more groups, otherwise constructed the group the quantity to be insufficient, making him go wild, he can only register several trumpets, whenever there is to construct crowd of demands, with the trumpet sufficient member and foundation group, then added own main body number, like this oneself again wanting the group of chatting partners added with the main body number. 最后,主编也适当吐槽yy,在他看来,他个人需要创建更多的群,否则建群的数量不够,让他非常抓狂,他只能多注册了几个小号,每当有建群需求,用小号充会员、创建群,然后再把自己的本尊号码加进去,这样自己再用本尊号码把想要群聊的合作伙伴加进来。 The Chief Editor original words saying: „I want to give regards to this named Li Mu's China brothers taking advantage of the magazine, if you can see my article, I want to tell you, I called, was your fans, you in my mind, are now the internet industry most advanced product manager, did not have one, yes! You have not misread, you are most advanced, does not have one!” 主编的原话说:“我想借杂志向这位名叫李牧的华夏哥们儿问个好,如果你能够看到我的这篇文章,我想告诉你,我叫,是你的粉丝,你在我的心目中,是当今互联网行业最超前的产品经理,没有之一,是的！你没有看错,你是最超前的,没有之一！” Afterward, this Chief Editor added: „As your die-hard fan, I wants to make other suggestions to you, first! I hope that you can open the payment to register more crowd of jurisdictions, if Ok, I want each group to pay expenses ten USD to you, and even more!” 随后,这位主编还说:“作为你的铁杆粉丝,我想给你提一些个人建议,首先！我希望你能够开放付费注册更多群的权限,如果可以,我愿意每个群向你付费十美元,甚至更多！” „Also! Off-line file transmission function was really useful, however current off-line space insufficiently I use . Moreover the server retained for 72 hours is not insufficient sometimes, hopes that you can open the jurisdictions of many customizing for us, wasn't the money? I have prepared, please take away quickly!” “还有！离线传输文件这个功能实在是太有用了,但是目前的离线空间不够我用,而且服务器保留72个小时有些时候也不够用,希望你可以为我们开放更多自定义的权限,不就是钱吗？我已经准备好了,请你快拿走！” „Finally! I hope that you can take seriously the overseas users in our these US (America) users as well as other countries, we are not the China people, without the means pays with Alipay that YY assigns, now can only through Ox/Ticket Scalper generation of payments of ebay, this really be too troublesome.” “最后！我希望你能够重视一下我们这些美国用户以及其他国家的海外用户,我们不是华夏人,没办法用yy指定的支付宝进行支付,现在只能通过ebay的黄牛代支付,这实在是太麻烦了。” „Moreover dear Li Mu you know that you did so many for us, every month only charges 1.2 USD membership service fees, but this group of Ox/Ticket Scalper help use Alipay to recharge in ebay, every month can charge 0.8 USD Ox/Ticket Scalper fee/spent, saw that so much money make Ox/Ticket Scalper gain, why don't you cooperate with PayPal? Their present stage only charges 1-2% service fees!” “而且亲爱的李牧你知道吗,你为我们做了这么多,每月只收取1.2美元的会员服务费,可是这帮黄牛只是在ebay帮忙使用支付宝充值一下,每月就能收取0.8美元的黄牛费,眼看这么多钱让黄牛赚走,你为什么不跟paypal合作呢？他们现阶段只收取1-2%的服务费啊！” Finally, this magazine Chief Editor that says is Li Mu die-hard fan also said humorously: „Oh was right, Li Mu, I by the way, heard that begins by m in some of Seattle, by the big company of t ending, has a model of immediate Instant Messenger kind of product to plagiarize your YY Group actively, believes that will soon test to get online, I do not have other meaning, but hopes that you can know the circumstances of the matter.” 最后,这位自称是李牧铁杆粉丝的杂志主编还诙谐的说:“噢对了,李牧,我顺便说一下,听说远在西雅图的某个以m开头、以t结尾的大公司,旗下有一款即时通讯类产品正在积极抄袭你的yy群,相信用不了多久就会测试上线了,我没别的意思,只是希望你能够知情。” Li Mu this from Silicon Valley most authoritative magazine „die-hard fan”, in praised after YY greatly, has not forgotten to give Li Mu to disclose the trend of potential competitor, began by m, by the big company of t ending, understood at a glance is Microsoft, because the Microsoft English name was mirosot, moreover under Microsoft happen to had immediate Instant Messenger kind of software msn. 李牧这个来自硅谷最权威杂志的“铁杆粉丝”,在对yy大加褒赞之后,还不忘给李牧透露了一点潜在竞争对手的动向,以m开头,以t结尾的大公司,一看就知道是微软,因为微软的英文名是mirosot,而且微软旗下正好有一款即时通讯类软件msn。 But this from the article of hand of authoritative magazine Chief Editor, once were issued caused the huge reaction in the US (America) elite class and IT industry and capital market, but Muye Science and Technology as well as YY in the popularity of US (America) and even entire overseas market, obtained another promotion. 而这篇源自权威杂志主编之手的文章,一经发布就在美国精英阶层、it行业与资本市场引起了巨大的反响,而牧野科技以及yy在美国乃至整个海外市场的知名度,也得到了又一次的提升。 This time China is at late at night, on road that the exciting news is still marching on with great speed...... 此时的华夏正处在后半夜,令人振奋的消息还在火速赶来的路上…… The young master not song said that today continues three! 公子不歌说今天继续三更！
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