RINAPE :: Volume #9

#884: Continual release smoke shell

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Boss Ma knocked 2 million dollars propaganda promotion budget in the conference finally, Yang Weilian had not expressed the opposition, but warned Boss Ma, if propagandized the promotion is not proper, then the most important online promotion might come under the enormous influence. 马老板最终在会议上敲死了两百万美金的宣传推广预算,杨威廉没有提出反对,只是警告马老板,如果宣传推广不到位,那么最重要的上线推广很可能会受到巨大影响。 However Boss Ma actually shut his mouth with own judgment: „Mr. Yang, you do not understand the China market, does not understand Li Mu, his present energy is certainly centralized on the body of YY, the eye is staring certainly is the US (America) elite class market, our activities not only can hit the variation to compete with Taobao, but can also stagger the focus point with Li Mu, Li Mu focuses the overseas time, we focus the home, therefore I believe, this our activity can certainly yield very good result.” 不过马老板却用自己的判断堵住了他的嘴:“杨先生,你不了解华夏市场,更不了解李牧,他现在的精力一定集中在yy的身上,眼睛盯着的一定是美国的精英阶层市场,我们的活动不但能跟淘宝打差异化竞争,还能和李牧错开聚焦点,李牧聚焦国外的时候,我们聚焦国内,所以我相信,这一次我们的活动一定能够取得很好的成果。” Yang Weilian snort/hum smiles one: „If supplements a propaganda to invest, that effect?” 杨威廉哼笑一声:“如果多追加一点宣传投入,那效果岂不是更好吗？” Boss Ma knows that his heart cannot die, then stops up his one intentionally, said: „We might as well throw two hundred million RMB simply, 5-7 days throw two hundred million RMB, enough make the entire China urban population know the LeTao net, do you feel like this appropriately?” 马老板知道他的心不会死,便故意堵他一句,道:“那我们不如干脆投两亿人民币,5-7天投两亿人民币,足够让全华夏的城镇人口都知道乐淘网,你觉得这样合适吗？” The Yang Weilian hear Boss Ma is lifting intentionally shoulders, then sneers saying: „I looked that do not throw 2 million dollars, threw 20 ten thousand RMB meaning meanings.” 杨威廉听出马老板是在故意抬扛,便冷笑道:“那我看也别投两百万美金了,投二十万人民币意思意思得了。” Boss Ma said with a smile: „Therefore this is I advocated that the investment must have, grasps appropriately, can obtain the maximum input-output ratio.” 马老板笑道:“所以这就是我主张的,投入要有度,把握好最合适的度,才能得到最高的投入产出比。” „?” Yang Weilian selected the eyebrow: „How Boss Ma knows, is your to be actually more appropriate, is my is more appropriate?” “哦？”杨威廉挑了挑眉:“马老板怎么知道,究竟是你的度更合适,还是我的度更合适？” Boss Ma gives a calm smile, the vision firm and resolute and had several points to say despicable: „I made three years of e-Commerce in China, you come China to link for three weeks not to have, between you and me who understands the China market, but also with saying? When you do for three years China later, perhaps you understand why I will make this decision” 马老板淡然一笑,目光坚毅而又带着几分鄙夷的说:“我在华夏做了三年电子商务,你来华夏连三个礼拜都没有,你我之间谁更了解华夏市场,还用说吗？等你在华夏做三年之后,或许你就会明白,我为什么会做出这个决定了” „You......” Yang Weilian stopped up could not speak, beckoned with the hand to say simply: „Ok, I was disinclined to quarrel to quarrel with you, was actually appropriate, we gave the market to prove!” “你……”杨威廉被堵的说不出话来,干脆就摆摆手说:“行了,我懒得跟你吵架拌嘴,究竟是不是合适,我们还是交给市场去证明吧！” „Good.” Boss Ma said with a smile slightly: „Said with a China old saying: We ride a donkey read the songbook, waits and sees.” “好啊。”马老板微微笑道:“用华夏一句古话说:我们骑驴看唱本,走着瞧。” Yang Weilian looked at the time, stands up saying: „Since the matter has decided that our conferences come here.” 杨威廉看了看时间,站起身来说道:“既然事情已经定了,那我们的会议就到这儿吧。” Boss Ma nods, said to Li Guoqing: „Chief Li, you came Hangzhou to visit for these days were working busily, has not definitely felt the Hangzhou good food, in the evening I played the host, leading you to taste the Hangzhou special.” 马老板点了点头,对李国清说道:“李总,你来杭城这几天光顾着忙工作了,肯定没怎么感受一下杭城的美食,晚上我做东,带你尝尝杭城的特色菜。” Li Guoqing nods hastily, said with a laugh said: „I may wait for you to arrange.” 李国清连忙点了点头,笑着说道:“那我可就等着你安排了。” Returns to Yang Weilian of office, a door pass/test, the first matter first separated hits several fists spatially, vented itself who the mouth was foul-mouthed to the Boss Ma disaffection, later sat in front of the computer wrote a mail, prepared to issue the US (America) corporation, making them often protest with Softbank, said that Boss Ma was extremely conservative . Moreover the operation thought was backward, if LeTao under his management, has been very difficult to become the opponent of Taobao net. 回到办公室的杨威廉,把门一关,第一件事就是先隔空打了几拳,嘴里骂骂咧咧的来发泄自己心里对马老板的不满,随后坐在电脑前撰写了一封邮件,准备发给美国总公司,让他们经常跟软银抗议一下,就说马老板太过保守,而且运营思维落后,乐淘如果一直在他的管理之下,很难成为淘宝网的对手。 After Boss Ma returns to the office, mood many somewhat is also worried, although was successfully made Yang Weilian close the mouth a moment ago, the threat that but this person in own side, brought to oneself was enormous. 马老板回到办公室之后,心情也多少有些烦闷,虽说刚才算是成功让杨威廉闭上了嘴巴,但是这个人在自己身边,给自己带来的威胁是极大的。 It seems like behind has Softbank, the Yang Weilian back has Amazon, everyone is evenly matched, but oneself are not Softbank direct descendant, relations of both sides merely are the investor with by the investor, to put it bluntly, oneself are more like the Softbank flower bridegroom's gift to bride's family to take, prospect to live the daughter-in-law who a boy comes out, but Softbank is own mother-in-law, can have the kid to be good, if cannot live, quick will be eliminated by mother -in-law ; 看似是自己背后有软银,杨威廉背后有亚马逊,大家势均力敌,但是自己可不是软银的嫡系,双方的关系仅仅是投资人与被投资人,说白了,自己更像是软银花彩礼取回来、指望生个大胖小子出来的儿媳妇,而软银就是自己的婆婆,能生娃还行,要是生不出来,很快就会被婆婆淘汰; But Amazon is different, Yang Weilian is the Amazon person, he now is Amazon in the highest leadership of China, is the Amazon biological son, the biological son strives for success outside, when mother certainly will fully support. 而亚马逊不同,杨威廉就是亚马逊的人,他现在是亚马逊在华夏的最高领导,是亚马逊的亲儿子,亲儿子在外拼搏,当妈的肯定会全力支持。 Therefore such a looks, gambling of oneself future and Yang Weilian, perhaps will be only a start, later will be getting more and more difficult. 所以这么一看,自己将来与杨威廉的博弈,恐怕才只是个开始,以后会越来越艰难。 Is this, oneself more must avoid making mistakes, once otherwise got the handle by Yang Weilian, he definitely immediately reports to Softbank and Amazon, and will take the opportunity to weaken Softbank to own trust degree. 越是这样,自己越是要避免犯错,否则一旦被杨威廉抓住把柄,他肯定会立刻向软银和亚马逊汇报,并且借机削弱软银对自己的信任程度。 This advertisement investment, two million USD are in his opinion nothing more or less, just good, but this budget, once arranges, after online , if realizes insufficiently, wants to supplement basically is not not possible again temporarily, at present looks like, Li Mu as centralized online will definitely not come as Taobao the center of gravity temporarily, but, if after LeTao gets online, if Li Mu counter-attacks rapidly, the budget of oneself these two million USD, can the steady? 这次的广告投入,两百万美元在他看来不多不少,刚刚好,但这个预算一旦定好,等上线之后如果意识到不够,再想临时追加就基本不可能了,眼下看来,李牧暂时肯定不会把重心集中到淘宝网上来,可是,如果乐淘上线之后,万一李牧迅速反扑,自己这两百万美元的预算,能不能站得住？ In hesitant time, Boss Ma saw suddenly own YY springs a push to prompt. 正在犹豫的时候,马老板忽然看到自己的yy弹出一个推送提示。 YY pushed a news, the title is: „internet enters the family/home fiery/popular three provinces and two municipalities, online buys the machine becomes popular!” yy推送了一条新闻,标题是:“互联网进家火爆三省两市,线上购机成流行！” The Boss Ma subconscious point opened this push, news details said, at present ‚internet entered home’ to receive the enormous reputation and echo in the three provinces and two municipalities, the resident bought the machine to surge upward warmly, the computer sales volume and wide band entered the quantity rocket rise that the net opened a bank account newly, moreover in this huge sales volume, 40% came from the Taobao net, this proportion very astonishment, reason that will have such high online to buy machine the proportion, the reason was online Taobao based on all preferential policies, gave back to the extra preferential benefit of certain extent, this benefitted from the Taobao special sales model, subtracted among sold on commission. Business profit link. 马老板下意识点开这条推送,新闻详情里说,眼下‘互联网进家’在三省两市收到了极大的口碑和反响,市民购机热情高涨,电脑销量以及宽带入网新开户的数量火箭般上升,而且这巨大的销量中,40%都来自淘宝网,这个比例非常之惊人,之所以会有这么高的线上购机比例,原因就是线上淘宝在所有优惠政策的基础上,还给出了一定程度的额外优惠,这得益于淘宝特殊的销售模式,减去了中间经销商的利润环节。 First half of article in the introduction the sales figure in three provinces and two municipalities pilot, second half is forecasting at present, once „internet enters home” the policy nation carries out, the domestic complete machine sale can enter to an unprecedented high tide, it is expected that the computer sales volume of September will certainly set the national record even far to exceed the beforehand record. 文章的前半篇在介绍目前三省两市试点的销售情况,后半篇则在展望,一旦“互联网进家”的政策全国推行,国内整机销售会进入到一个史无前例的高潮,预计九月份的电脑销量一定会创下全国纪录甚至远超之前的记录。 Before arriving at article final, the author pays attention to the Taobao net in the vague reminder user, because the Taobao net will welcome Lei Jun to hold the post of coo in the near future, Lei Jun a new broom sweeps clean, the first fire might very much taking advantage of „internet will enter home” the fiery/popular trend, on online will conduct a round complete machine promotion, „will enter home to add fuel to the flames for internet”. 临到文章最后,笔者在隐晦的提醒用户多关注淘宝网,因为淘宝网近期迎来了雷君担任coo,雷君新官上任三把火,第一把火很有可能会借着“互联网进家”的火爆趋势,在线上搞一轮整机促销活动,为“互联网进家”推波助澜。 Boss Ma reads this article, immediately exciting clapping the hands and shouting praise, in his opinion, this is really a huge good news, because Muye Science and Technology is the Li Mu's industry, YY also for the platform that Li Mu serves, it will not make this report with no reason at all, the possibility, only then one, that is the Taobao net is arranging to conduct the computer complete machine promotion, 4 this articles, definitely for ahead of time preheating. 马老板看完这篇文章,当即兴奋的拍手叫好,在他看来,这真是一个天大的好消息,因为牧野科技是李牧的产业,yy也是为李牧服务的平台,它不会无缘无故做这种报道,可能性只有一个,那就是淘宝网正在筹备在搞电脑整机促销活动,四这篇文章,肯定是为了提前预热。 If Taobao is arranging to make the computer promotion, then to LeTao absolutely is a good news, because Taobao, if recent anything will move does not do, that was equal to that they will have the extra energy reserve, once own activity will get online, they definitely make to deal immediately. 如果淘宝正在筹备做电脑促销,那对乐淘来说绝对是一个好消息,因为淘宝如果近期什么活动都不做,那就等于他们有额外的精力储备,一旦自己的活动上线,他们肯定会立刻做出应对。 However, at present Taobao definitely also in arrangement promotion, moreover is the computer complete machine promotion, the resources and energy that the promotion involves are too big, once the Taobao net starts to make this promotion, was impossible to launch other promotions simultaneously, after own activity got online, perhaps they also were very difficult the energy to deal, as the matter stands, means that washed has the fundamental deviation with the promotion of LeTao thoroughly, although everyone did business in a place, but you opened the ironmongery, I opened the smoke hotel, mutual non-interference, sufficed the inadequate any threat. 不过,眼下淘宝肯定也在筹备促销活动,而且是电脑整机促销,促销活动牵扯的资源和精力太大,淘宝网一旦开始做这个促销,就不可能同时启动其他的促销活动了,自己的活动上线之后,他们恐怕也很难有精力应对,这样一来,就意味着淘就彻底和乐淘的促销活动产生了根本性的偏差,虽然大家都在一个地方做生意,可是你开五金店,我开烟酒店,互不干涉,也够不成任何威胁。 Boss Ma even thinks, this Taobao also makes the electronic products related domain, perhaps will deepen the user to sell the electronic products to it specialized the impression, if LeTao can take advantage that this opportunity, sets the record of the specialized sales daily use articles in the user heart the impression, oneself can prevent Taobao also from developing to daily use articles to a great extent. 马老板甚至想,这次淘宝还做电子产品相关的领域,恐怕会加深用户对它专业销售电子产品的印象,如果乐淘能够趁这个机会,在用户心中创下专业销售日用百货的印象,那自己就能很大程度上阻止淘宝也向日用百货方面发展。 More thinks thoroughly, Boss Ma then even more feels relaxed, this time looked like the chance of success to be big, but he had a dream also didn't expect, this was the first smoke shell of Li Mu release. 越深入去想,马老板便越发觉得轻松,这次看来自己成功的几率非常大了,可是他做梦也没想到,这是李牧释放的第一枚烟雾弹。 ...... …… Next morning, Boss Ma just arrived at the company, Cai Chongxin then found him, informed a he just-received news. 翌日早上,马老板刚到公司,蔡崇新便找到他,告知他一个刚刚收到的消息。 „The Muye Science and Technology person is scheduled the major media resources, possibly in the near future must have the large-scale propaganda movement.” “牧野科技的人正在预定各大媒体资源,可能近期要有大规模的宣传动作。” This news, is the Li Mu's second smoke shell. 这个消息,便是李牧的第二枚烟雾弹。 Boss Ma frowning of cannot help but, but after the moment, then relaxes immediately: „They definitely want to borrow potential propagandize wave of YY internally in the news that the US (America) market is lucky.” 马老板不由自主的皱起眉头,但是片刻后便立刻松弛下来:“他们肯定想借势在国内宣传一波yy在美国市场走红的新闻。” Cai Chongxin nods: „I also thought so, Muye Science and Technology recently has said that must melt Series C rounds, but was not thorough to negotiate with Venture Capital, YY suddenly in the US (America) fire, this became Li Mu with the capital that Venture Capital asks a price, YY is getting better and better because of the trend in overseas, if seizes the opportunity to propagandize again internally wantonly one round, perhaps according to the mentality of people, the whole nation will regard as the Hero character and No. 1 internet national enterprise that him Muye Science and Technology regards as to win for the motherland, by that time, I estimated that Muye Science and Technology estimate value let alone 200-300 hundred million, 50 billion not necessarily are impossible.” 蔡崇新点点头:“我也这么觉得,牧野科技最近一直说要融c轮,但是一直不深入去跟风投谈判,yy一下子在美国火起来,这又成了李牧跟风投要价的资本,yy在海外的趋势越来越好,如果再抓住机会在国内大肆宣传一轮,按照国人的心态,恐怕全国人民都会把他视为英雄人物、把牧野科技视作为国争光的头号互联网民族企业,到那时候,我估计牧野科技的估值别说200-300亿,五百亿也未必不可能。” Boss Ma sighed, the expression looked forward to and some eats the taste saying: „Li Mu this fellow too god, if Muye Science and Technology does not bring down a fever, fries also has possibly to 50 billion market values, but I look at 50 billion market values time, the capital not necessarily dares to enter, this inside moisture content is too big, once brings down a fever, the market value will shrink significantly, after the capital can definitely wait to bring down a fever, enters.” 马老板叹了口气,表情憧憬而又有些吃味的说:“李牧这家伙太神了,如果牧野科技不退烧,炒到五百亿市值也不是没有可能,不过我看五百亿市值的时候,资本都未必敢入了,这里面水分太大,一旦退烧,市值会大幅度缩水,资本肯定会等退烧之后再进。” Cai Chongxin said: „How long that must look at Li Mu's YY to be able in the overseas the fire, if appears briefly, several months later was abandoned by the US (America) market, that estimate value meets the diving, but if Li Mu can but in the reverse direction on and comes to a stop in the US (America) market, then takes the opportunity to do in a big way, the market value not only will not fall, will also continue to increase fast.” 蔡崇新说:“那就要看李牧的yy在海外到底能火多久了,如果只是昙花一现,几个月之后就被美国市场抛弃,那估值一定会跳水,但是如果李牧能逆势而上、在美国市场站稳,然后借机做大,市值非但不会跌,还会持续快速攀升。” Boss Ma beckons with the hand: „I feel not possible, the US (America) market has is intensely complex, competition, Li Mu has not possibly expected to obtain now, is not I trashes him, his US (America) has not even gone to is the person, how possibly bigger and stronger in the US (America) market the product? Even my went to US (America) many time people, without this self-confidence.” 马老板摆摆手:“我觉得不可能,美国市场有多复杂、竞争有多激烈,李牧现在可能还没预料得到,不是我唱衰他,他一个连美国都没去过的人,怎么可能把产品在美国市场做大做强？连我这个去过美国很多次的人,都没有这个自信。” Cai Chongxin said: „Li Mu this boy never plays a card according to the repertoire, the ghost knows that this time he will promote YY with what means in the overseas market.” 蔡崇新说:“李牧这小子从来不按套路出牌,鬼知道这次他会用什么办法在海外市场推广yy。” Boss Ma smiles lightly: „Does not need to manage him, our opponents are Li Mu are not fake, but specifically speaking, our opponents are the Li Mu's Taobao nets, is not Muye Science and Technology.” 马老板淡淡一笑:“不用管他,我们的对手是李牧不假,但具体来说,我们的对手是李牧的淘宝网,不是牧野科技。” Saying, Boss Ma expression self-confident and exciting saying: „Li Mu as centralized comes up as Muye Science and Technology the energy now, that Liu Qiangdong is busy the Taobao Logistics matter, just entered duty Taobao Lei Jun a new broom sweeps clean, is pondering over to carry out the computer complete machine promotion, this is we best opportunity! We waited is so long painstakingly, times postponed to get online the date, it seems like also turned misfortune into a blessing, arranges LeTao from us to the present, so many time got online in the time, this time was best!” 说着,马老板表情自信而又兴奋的说道:“李牧现在把精力都集中到牧野科技上去了,那个刘镪东在忙着淘宝物流的事情,刚入职淘宝的雷君又新官上任三把火,正在琢磨搞电脑整机促销,这正是我们最好的机会啊！我们苦等了这么久,一次次推迟上线日期,看来也是因祸得福,从我们筹备乐淘到现在,这么多次上线时机里,这次才是最好的一回！” ( To be continued. 17-03-12 (未完待续。、,您的支持,就是我最大的动力。)17-03-12 01:26: 30 01:26:30
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