RINAPE :: Volume #9

#874: The soldier uniting place, will hit one

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Kong Lingyu just met, determined the intention of everyone participation, was then greeted in the office by Li Mu enthusiastically later, attended the high-level meeting of Li Mu organization. 孔令宇这边刚开完会,确定了大家踊跃参与的意向,随后便被李牧招呼到了办公室里,参加李牧组织的高层会议。 The core member arrives in full, Li Mu then enters the rhythm immediately, opens the mouth simply said: „, YY can be lucky in the US (America) elite class, before this point is me, didn't expect, this is equal to giving us a weight/quantity extremely heavy big ritual, we must move as soon as possible!” 核心成员一到齐,李牧便立刻进入节奏,开口便道:“诸位,yy能在美国的精英阶层走红,这一点是我之前没想到的,这等于是送给我们一个分量极重的大礼,我们务必要尽快动起来了！” The people is a face are excited, looks at Li Mu, said: „Chief Li, we waited for your instruction!” 众人均是一脸激动,看着李牧,说:“李总,我们就等你的吩咐了！” Li Mu nods, said: „Issue that at present most must first solve, was the server of US (America) market, Old Kong you met a moment ago, what result?” 李牧点点头,说:“眼下最首先要解决的问题,就是美国市场的服务器,老孔你刚才开会,什么结果？” Kong Lingyu stands up immediately, proud and proud saying: „Chief Li, all staff of server support department are willing to go to the US (America) expatriate placement on behalf of the company, the present issue is, dozens people want to go, I must use energy to choose.” 孔令宇立刻站起身来,一脸骄傲与自豪的说道:“李总,服务器支撑部门的所有员工均愿意代表公司前往美国外派工作,现在的问题是,几十号人都想去,我还得费劲去挑选。” Li Mu very satisfied nod of: „Very good! We have given the staff the most competitive welfare policy, wanted is everyone can have this attitude at crucial moments! You set the candidate today, the related information information submits completely to Qingya, handles the visa rapidly coordinated the issue, making everyone be ready at any time, so long as gets visa, everyone immediately!” 李牧非常满意的点了点头:“很好！我们一直给予员工最具有竞争力的福利政策,要的就是大家在关键时刻能有这个态度！你今天把人选定下,相关资料信息全部提交给清雅这边,迅速协调办理签证的问题,让大家随时做好准备,只要签证下来,所有人立刻出发！” Kong Lingyu said immediately: „Relax Boss oss, I select certainly the most effective team today!” 孔令宇当即说道:“放心吧boss,我今天一定选出一支最有效率的团队！” The Li Mu slight nod, reminded immediately: „Do not consider only North America, Japan & South Korea, particularly Japan! In the Japanese bone worships to the US (America) person extremely, the internet industry basically uses US (America) as the windvane completely, therefore US (America) is popular what product, most likely (80%) can also be hot in Japan, has not kept up with the rhythm while the present Japan immediately, improves with a sense of urgency the server of Japan!” 李牧微微点头,随即又提醒道:“不要只顾着北美,还有日韩,尤其是日本！日本人骨子里对美国人极度崇拜,互联网产业基本上完全以美国为风向标,所以美国流行什么产品,在日本八成也会火,趁着现在日本还没有立刻跟上节奏,抓紧把日本的服务器完善起来！” Kong Lingyu busy say/way: „The issue of Japanese server I have told, Europe is also planning, but the priority wants to be lower than Japan.” 孔令宇忙道:“日本服务器的问题我已经吩咐过了,欧洲也在计划中,不过优先级比日本要低一些。” Li Mu said: „First US (America) and latter Japan, again Europe, this route is right, defers to this rhythm to promote!” 李牧说:“先美国、后日本、再欧洲,这个路线是对的,就按照这个节奏去推动吧！” The matter confession of server is clear, Li Mu not loathsome changes to next topic «Happy Farm» directly. 服务器的事情交代清楚,李牧毫不拖泥带水的直接转到下一个话题《开心农场》。 Li Mu said: „Our YY although has built the good foundation in the elite class now, but this absolutely is a double-edged sword, not necessarily is a good deed!” 李牧说:“我们的yy现在虽然已经在精英阶层里打下了不错的基础,但是这绝对是一柄双刃剑,不见得是一件好事！” As soon as the people listened to Li Mu saying that looked the doubts in abundance looks at he, is anticipating his as follows. 众人一听李牧这么说,纷纷面露疑惑的看着他,期待着他的下文。 Li Mu then said: „If we do not intervene and push the boat along, our YY instead might be made in the future by this crowd of elite classes! I the request to YY am to let it become immediate Instant Messenger and social software around the world, to cover all internet users, but if the user is indelib locates an office segment tools software it, that troubled! Once this cognition in average consumer mind also deep-rooted, perhaps we will degenerate into the tool in the overseas forever!” 李牧接着说:“如果我们不加干预、顺水推舟,很可能未来我们的yy反而被这群精英阶层做死了！我对yy的要求是让它成为世界范围内的即时通讯、社交软件,是为了覆盖所有互联网用户的,但如果用户先入为主的把它定位成一款办公领域的工具软件,那就麻烦了！一旦这个认知在普通用户心目中也根深蒂固,那我们在海外恐怕就会永远沦为工具！” „Everyone should be clear, extremely few people will have the special sentiment to the tool, to user, the tool forever is easiest-to-use most popular, cannot train what user viscosity. Draws an analogy, the black-and-white television does well and is fine, once the color television comes out, its market will be attacked by the ruination, you counted on that the user will have the viscosity to the black-and-white television is not realistic! I do not hope that our products to user, are only equivalent to a television! Even at present every day absolutely the user more than 50% time waste on the television, we cannot be willing makes the television in user life!” “大家心里应该清楚,极少人会对工具产生特殊感情,对用户来说,工具永远是最好用的最受欢迎,根本培养不出什么用户粘度。打个比方,黑白电视做得再好、再精致,一旦彩色电视出来,它的市场就会受到毁灭性打击,你指望用户会对黑白电视产生粘度是根本不现实的！我不希望我们的产品对用户来说,只相当于一台电视机！即便用户眼下每天把一半以上的时间浪费在电视机上,我们也绝对不能心甘情愿的去做用户生活中的电视机！” At this point, Li Mu, stretches out a finger slightly, after attracting everyone 120% attention, he and fervent saying every single word or phrase: „You remember! We must do, must be the user most to be familiar with and rely on that mattress that most hard to gives! We do is better, the user is higher to our levels of dependency! If we do enough good, then made the user leave us sufficiently, could not sleep again!” 说到这里,李牧稍微一顿,伸出一根手指,在吸引了所有人120%的注意力之后,他一字一句、慷慨激昂的说道:“你们记住！我们要做,就要做用户最习惯、最依赖、最难以割舍的那张床垫！我们做的越好,用户对我们的依赖程度就越高！如果我们做的足够好,那么就足以让用户离开了我们,就再也睡不着觉！” The people come here suddenly realize! Originally what Li Mu fears is this! Li Mu's this excellent analogy, letting everyone to understand the truth in Li Mu words, when invades the user long, makes the user have the dependence, not necessarily on real awesome, if you are only a television, then the user relies on is not you, but is the program in television, therefore, he can change a better television to watch these programs momentarily, the user does not have the viscosity to the television. 众人到这里才恍然大悟！原来李牧怕的是这个！李牧的这个绝妙比喻,让每个人都能想明白李牧话中的道理,侵占用户时长、让用户产生依赖,不见得就真的牛逼,因为如果你只是一台电视,那么用户依赖的不是你,而是电视里的节目,所以,他随时可以换更好的电视机来收看那些节目,用户对电视本身没有粘度。 However the mattress was different! The mattress is concerns their sleep, the most important thing, if they have enjoyed one excellently, is extremely comfortable and suitable own mattress, then he is not certainly willing to change other beds to sleep, even if some people deliver the mattress that he upgrades free, he will certainly not use, because he first chooses certainly, most suitable his that oneself most like, this is the viscosity! 但是床垫就不一样了！床垫是关乎他们睡眠的、最重要的东西,如果他们享受过一张极好的、极其舒适且适合自己的床垫,那么他一定不会愿意换其他床睡觉,即便有人免费送他更新的床垫,他也一定不会用,因为他一定优先选择自己最喜欢的、最适合自己的那一张,这才是粘度！ Li Mu's YY, at present to US (America) market these elite classes, is a television. 李牧的yy,眼下对美国市场这些精英阶层来说,就是一台电视机。 They will hound YY, was equal to watching the black-and-white television, suddenly came one colored, belt/bring controlled remotely and had the digital signal intelligent television, the function so many, experience so many, did not hound are not possible. 他们之所以会追捧yy,等于是看多了黑白电视,忽然来了一台彩色的、带遥控的并且有数字信号的智能电视,功能强了这么多、体验也强了这么多,不追捧是不可能的。 But once in the market has a better television to appear, they will give up this then using other products immediately, this needs Muye Science and Technology to go all out to guarantee that the work function renewal of YY, is unceasingly strong in the opponent forever, this is too tired, was equal to that drew in itself a marathon of technological innovation directly, which link once among this has not to follow, will be exceeded by the opponent, thus suffers a disastrous decline. 可是一旦市面上有更好的电视出现,他们立刻就会放弃这一台转而使用其他的产品,这就需要牧野科技拼命去保证yy的办公功能不断更新换代、永远强于对手,这样太累,等于是自己直接把自己拖入了一场技术革新的马拉松,这中间一旦有哪个环节没跟上,就会被对手超越,从而一落千丈。 Has a look at Nokia, it is the best example. 看看诺基亚,它就是最好的例子。 Nokia led for more than ten years in the handset industry, simply is supreme god same existence, but falls behind in the smartphone time, cannot pursue again. 诺基亚在手机行业领跑了十几年,简直就是至尊神一样的存在,可是在智能手机时代掉了队,就再也没能追上来。 Li Mu fears will be YY finally in the overseas market faced with such predicament and fate, matter that therefore he must do, will be lets the US (America) user the mattress that YY will regard relies on, but not only will be a television! 李牧怕的就是yy最终会在海外市场面临这样的窘境与下场,所以他要做的事,是让美国用户把yy当成最依赖的床垫,而不仅仅是一台电视机！ Others want to understand after this truth, at heart panic-stricken almost all writes on the face. 其他人想明白了这个道理之后,心里的惊骇几乎全写在脸上。 Everyone with shocking the pinnacle expression was staring at Li Mu, is calling out in alarm at heart: My God! What person is what abnormal thought that can in aspect one piece excellent and good to not seem to be able in the good situation, sees the potential hazard of such deep layer? Li Mu is not only building the product the domain to achieve the pinnacle, even the direction of operation product also achieved seeing the whole matter clearly! With such boss, absolutely is in the career the luckiest matter! 每一个人都用震惊到了极致的表情盯着李牧,心里在惊呼:我的天！到底是什么样的人、什么样的变态思维,才能够在局面一片大好、好到似乎不能再好的情况下,看出这么深层的潜在危险？李牧不但在打造产品的领域做到了极致,甚至连运营产品的方向也做到了洞察一切！跟着这样的老板,绝对是自己职业生涯中最幸运的事情！ This is one set of theory that Li Mu originally create, „tool” product and company with „mattress” the theory of product and company, the although core idea are entire big internet verify to summarize unceasingly, but actually conducted the second processing by Li Mu with own way. 这就是李牧自己独创的一套理论,“工具型”产品及公司与“床垫型”产品与公司的理论,虽然核心思想是整个大互联网所不断印证总结出来的,但却被李牧用自己的方式进行了二次加工。 Although abandoned such big time to make them understand this consideration, but Li Mu did not blame them to respond at heart is too slow, because he was very clear, the present internet person on the path of rapid growth user, little has the ideological mode of thinking of danger in peace extremely, they noticed that the user grew massively, moreover hardly invested the propaganda cost in the situation the rapid growth, perhaps had a dream must smile to awake, at all not possible to think and unable to find out behind this to have what crisis. 虽说废了这么大的功夫才让他们明白这一层考虑,但李牧心里并不怪他们反应太慢,因为他很清楚,眼下的互联网人在快速发展用户的道路上,极少有居安思危的思维模式,他们看到用户大量增长,而且是几乎不投入宣传成本的情况下快速增长,恐怕做梦都要笑醒,根本不可能去想、也想不出这背后会有什么危机。 However Li Mu is different, Li Mu knows that in the future internet development process, he looked at „tool company” from the magnificence to the process of decline, in a later generation more than ten years of development, can build the super platform and super product company, almost without exception, now what is „mattress company” he must seek was one covered the national even world, the big and complete comprehensive platform, must prevent any type to make own possibility. 但是李牧不同,李牧知道未来互联网的发展历程,他看多了“工具型公司”从辉煌到没落的过程,在后世十几年发展中,能够打造出超级平台、超级产品的公司,几乎无一例外,全是“床垫型公司”他现在要谋求的是一个覆盖全国甚至全球的、大而全的综合平台,一定要防止任何一种做死自己的可能性。 Fortunately, at present YY at least already like previous life Tencent, in the China market made one standard „mattress” product, because the rear is extremely stable, Li Mu has the confidence to go to US (America), to open first is also the most important overseas battlefield. 所幸的是,眼下yy至少已经像上辈子的腾训那样,在华夏市场上做成了一个标准的“床垫型”产品,也正是因为大后方极其稳固,李牧才有信心前往美国、开辟第一块也是最重要的海外战场。 At this time, Kong Lingyu subconscious asked for everyone: „Boss oss, you said that how we can make YY the mattress product in the US (America) market?” 这时候,孔令宇下意识的替所有人发问:“boss,你说吧,我们怎么样才能让yy在美国市场成为床垫型产品？” Li Mu pounds on the table: „Silly? Naturally uses «Town of Paradise»! I have not said that as " Happy Farm » overseas edition, «Town of Paradise» is we seizes in the overseas subscriber's line the most critical tool of social personal connection!” 李牧一拍桌子:“傻了吗？当然是利用《天堂小镇》啊！我不早就说过吗,作为《开心农场》的海外版,《天堂小镇》是我们抢占海外用户线上社交人脉的最关键工具！” Kong Lingyu then clearly becomes aware, awkward saying: „Blames me, blames me! Next time will ask this question again, I certainly ahead of time in brain.” 孔令宇这才明悟过来,尴尬的说道:“怪我,怪我！下次再问这种问题,我一定提前在脑子里过一下。” Li Mu nods , to continue saying: „Is before very early, I have decided two strategies, do you still remember?” 李牧点点头,继续说道:“很早之前我就定过两个策略,你们还记得吗？” The people nod in abundance, Li Mu is actually very early has planned path of one set of walks two steps, he let the Fang Xudong belt/bring team development streaming media transport technology initially time, is makes YY first start the popularization from the elite class, simultaneously uses " Happy Farm » overseas edition again, the online personal connection of duplication and promotion average consumer, two lines look like two group armies, YY group army frontal attack, side «Happy Farm» group army circuitous, finally the soldier uniting place, will hit, the one breath all gnaws the entire market. 众人纷纷点头,李牧其实很早就规划过一套两步走的路子,他当初让方旭东带团队开发流媒体传输技术的时候,为的就是让yy先从精英阶层开始普及,同时再用《开心农场》的海外版,去复制和升级普通用户的线上人脉,两条线就像是两个集团军,yy集团军正面进攻,《开心农场》集团军侧面迂回,最后兵合一处,将打一家,一口气把整块市场全啃下来。 Now, YY in the popularization of elite class, had been promoted by the Western media accidentally, at this time must do, naturally side circuitous the group army being responsible for also sends! 现在,yy在精英阶层的普及,已经被西方媒体无意中推动,这时候要做的,自然是把负责侧面迂回的集团军也派出去！ Li Mu said: „Before my idea was financing arrives, the big funds in the hand, pounded fiercely push «Town of Paradise» fiercely. However now looks like, we cannot wait for the capital to move again, at present the estimate value in the capital market definitely is one day a price, we must prepare for with the capital hit seesaw battle, good to seek the maximum benefit for us, therefore we do not use and other capital now, oneself disburse money, pushes «Town of Paradise» fiercely!” 李牧说:“之前我的想法是融资一到,大笔资金在手,猛砸猛推《天堂小镇》。但是现在看来,我们不能等资本到了再动,眼下我们的估值在资本市场肯定是一天一个价,我们要做好跟资本打拉锯战的准备,好为我们博取最大利益,所以现在我们不用等资本了,自己出钱,猛推《天堂小镇》！”
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