The operation interaction class social games charm, Li Mu understands its say/way, the China person is also good, the US (America) person, was impossible to resist this Game attraction, good that so long as this Game pushed, the user will certainly go all out to save the personal connection on this Game, this stage looked like in Li Mu is a fragrant-flowered garlic, after waiting for the fragrant-flowered garlic to grow up, a blade can harvest completely, when the time comes these fragrant-flowered garlic were bring to sell for money or cook, package of steamed stuffed buns, looked mood. 经营互动类社交游戏的魅力,李牧深谙其道,华夏人也好,美国人也罢,都不可能抗拒得了这种游戏的吸引力,所以只要这款游戏推的好,用户就一定会在这款游戏上拼命积攒人脉,这个阶段在李牧看来就是种韭菜,等韭菜长大之后,一把刀就可以全部收割,到时候这些韭菜是拿来卖钱还是炒菜、包包子,都看自己心情。 In the Li Mu's strategic plan, «Town of Paradise» in the overseas first battlefield is the university, so long as this Game can first puncture the university, was equal to that ripped open a huge opening in the US (America) market. 在李牧的战略规划中,《天堂小镇》在海外的第一个战场就是高校,只要这款游戏能够先把高校打穿,就等于在美国市场撕开了一个巨大的口子。 Li Mu requests «Town of Paradise» in the conference enters the preparatory process of overseas promotion immediately, " Town of Paradise » overseas promote, similarly must dispatch a special operation and promoted team rapidly, goes to US (America) to undertake the necessary role, Li Mu then requests the present stage «Happy Farm» team the operation Director Chen Wenfeng coordinated organization team, prepares for going to US to carry out work, meanwhile must understand various US (America) well-known university student organizations ahead of time, and ahead of time makes the contact. 李牧在会议上要求《天堂小镇》立刻进入海外推广的筹备过程,《天堂小镇》海外推动,同样要迅速派遣一只专门的运营与推广团队,前往美国承担必要角色,李牧便要求现阶段《开心农场》项目组的运营总监陈文峰协调组织团队,做好赴美开展工作的准备,同时还要提前了解美国各知名大学的学生组织,并且提前建立联系。 However Li Mu also takes seriously «Town of Paradise» in the fighting method of US (America) market, he gave the operation team to put forward a request: «Before Town of Paradise» places, is the Game promotion under the company shell of US (America) registration, during side circuitous Stage 1, the official can not conducts all forms of bundle this Game and YY, does not make the user know that as far as possible this Game and YY have any relation, avoids the user having the resistance ; Can skin as for the US (America) media when the time comes, that was not the range of Li Mu consideration. 不过李牧也非常重视《天堂小镇》在美国市场的打法,他给运营团队提了一个要求:《天堂小镇》放在之前为游戏推广在美国注册的公司壳子下,在侧面迂回的第一阶段期间,官方不得将这款游戏与yy进行任何形式的捆绑,尽量不让用户知道这款游戏和yy有任何联系,避免用户产生抵触情绪;至于到时候美国媒体会不会扒皮,那就不是李牧考虑的范围了。 Li Mu said «after Town of Paradise» relevant issue, then shifted to pay on the channel the topic of discussion: „At present the payment wish of US (America) elite class user is very high, but the biggest problem is we have not provided a direct convenient payment channel to the US (America) user now.” 李牧说完《天堂小镇》的相关事宜之后,便把讨论的话题转移到了支付渠道上:“眼下美国精英阶层用户的付费意愿很高,但最大的问题是我们现在还没有给美国用户提供一个直接便利的支付渠道。” Lin Qingya asked: „Our do Alipay have the possibility log in US (America) market, or connects US (America) banking transaction system?” 林清雅问:“我们的支付宝有没有可能登陆美国市场,或者接入美国的银行交易系统？” Li Mu said: „Theoretically has the possibility, the difficulty of but operating will be big, for a short time is difficult to solve very much.” 李牧说:“理论上有可能,但操作起来的难度会非常大,一时半会很难解决。” , Li Mu also said: „We in a short time do not divert the energy, did not consider that in the US (America) build payment platform, or connects the issue of US (America) market Alipay, first cooperates with PayPal, then promotes the new member system in the US (America) market with a sense of urgency.” 顿了顿,李牧又道:“我们短期内不要分散精力,不考虑在美国搭建支付平台,或者把支付宝接入美国市场的问题,先跟paypal合作,然后抓紧在美国市场推出新的会员制度。” „New member system?” The people somewhat are instantaneously surprised, but quick slow the god has then come, closely examines Li Mu: „Do we want to promote the specific member system in US (America)?” “新的会员制度？”众人瞬间有些惊讶,但很快便都缓过神来,追问李牧:“我们是要在美国推行特定的会员制度吗？” Li Mu nods: „Our current member systems are extremely unitary, the user payment wish of US (America) market is high, payment ability, this month the member systems of 1.2 USD are very difficult to meet their needs.” 李牧点点头:“我们目前的会员制度太过单一,美国市场的用户付费意愿高、付费能力强,这个月均1.2美元的会员制度就很难满足他们的需求。” At present, the YY member only has a shift, after becoming the YY member, the user can establish 100 people of YY Group and 200 people of YY Group, has the 128 m Boss network disk space, every day has the 1024 m Boss off-line file transfer space, the off-line document stores up free for 72 hours, supplements 10 people to chat record permanent roaming. As for other functions, even the free user can still experience. 目前,yy会员只有一个档位,成为yy会员之后,用户可以建立一个100人yy群、一个200人yy群,拥有128mb的网络硬盘空间,每天拥有1024mb的离线文件传输空间,离线文件免费储存72小时,附带十人聊天记录永久漫游。至于其他的功能,即便是免费用户也可以体验。 Li Mu said own idea to everyone: „First, we must include the fee item the group video call, only then the member may initiate many video calls, moreover when telephone conversation must have the explicit limit steadily.” 李牧对大家说出了自己的想法:“首先,我们要把群视频通话列入收费项目,只有会员才可发起多人视频通话,而且通话时长要有明确限制。” „For example: When average consumer every month free many video calls the length is 5 hours, when ordinary VIP every month many video calls long 30 hours, if a member with many member video calls, when everyone deducts synchronously is long, five member video one hour, everyone deducts together for one hour ;” “例如:普通用户每月免费多人视频通话时长为五小时,一个普通vip每月多人视频通话时长30小时,如果一位会员与多位会员视频通话,那么大家同步扣除时长,五个会员一起视频一小时,每人扣除一小时;” „If a member with many average consumer video calls, long uses up when the average consumer video, can deduct the VIP sponsor together is long, when a member uses up the long average consumer has conducted the video call with three, the premise must initiate the telephone conversation by this member, and other three average consumers when long deducts from his account completely, in this case, video one hour, this VIP deducts four hours is long.” “如果一位会员与多位普通用户视频通话,在普通用户视频时长用完之后,可以共同扣除vip发起者的时长,一个会员与三个已经用完时长的普通用户进行视频通话,前提是必须由这位会员发起通话,并且其他三个普通用户的时长全部从他的账户内扣取,这样的话,视频一个小时,这位vip扣除四个小时的时长。” „When long insufficiently can purchase alone the long package, USD, this price should be very cost-effective every ten hours.” “时长不够可以单独购买时长包,每十个小时一美元,这个价格应该是非常划算的了。” Director proposed worried: „If we start the video call charge, can bring certain harm to the user?” 一位总监提出担忧:“如果我们启动视频通话收费,会不会对用户带来一定的伤害？” Li Mu is asking him: „Migration and link give your cell phone to implement the bidirectional charge, met to hit to outside area must add collects the roaming fee, definitely also has the injury to you, but do you have the means rejection?” 李牧笑着问他:“移动、联通给你的手机实行双向收费,到了外地接打都要加收漫游费,对你肯定也有伤害,但是你有办法拒绝吗？” Opposite party flexure scratched the head: „Even is irrecusable, will be the user psychology will still be repugnant.” 对方挠了挠头:“就算不能拒绝,可是用户心理依旧会非常反感。” Li Mu said with a smile: „ First, we gave the US (America) user to provide one type more convenient, easier-to-use conference call solution the conference call terminal, they must the investment in this set of plan be very high every year, but we as the only substitution solution tenderer, provided the service support by the extremely low price, I believe that the US (America) market can certainly accept, do not forget, the US (America) internet market, was extremely different from the China internet market, the US (America) internet market overall payment proportion and payment wish domestic be much higher than much ; 李牧笑道:“首先,我们给美国用户提供了一种比视频会议终端更便捷、更好用的视频会议解决方案,原本他们每年要在这套方案上的投入是非常高的,而我们作为唯一的替代解决方案提供者,以极低的价格提供服务支撑,我相信美国市场一定可以接受,你们不要忘了,美国的互联网市场,和华夏的互联网市场极其不同,美国互联网市场整体的付费比例、付费意愿都要比国内高得多得多; Next, when we have given the average consumer every month 5 hours of many video calls is long, gave them Boss ug to drill, if not really willing to pay such money, when they can also through registering the new account gained many be long, cannot bring the income to us, that contributed several registration users to us, this is sincere ; 其次,我们已经给了普通用户每月五小时的多人视频通话时长,也给了他们一个bug可以钻,如果实在不愿意付这么点钱,他们也可以通过注册新账户来获取更多的时长,不能给我们带来收入,那就给我们贡献几个注册用户,这已经非常厚道了; Again, we must provide to the US (America) user truly, is the membership service of depth custom-made, fully conforms to the US (America) mainstream the values: Money spends are more, enjoyed are more, without small advantage may occupy. ” 再次,我们真正要给美国用户提供的,是深度定制化的会员服务,完全符合美国主流的价值观:钱花的越多,享受的越多,没有便宜可占。” At this point, Li Mu wrote down own several membership service shifts in the blank slate, said: „First we must increase the log in ip recognition mechanism, the YY members to all non- China three places across two shore, the unification charges every month 2 USD foundation member fee, in this foundation, we additionally builds several shifts again, and they are: Intermediate VIP, high-level VIP as well as super VIP, as well as various value-added services.” 说到这里,李牧在白板上写下了自己的几个会员服务档位,说道:“首先我们要增加登陆ip识别机制,对所有非华夏两岸三地的yy会员,统一收取每月二美元的基础会员费用,在这个基础上,我们再增设几个档位,分别是:中级vip、高级vip以及超级vip,以及各种增值服务。” „Intermediate VIP, foundation member expense 5 USD, can establish two 100 people of YY Group and two 200 people of YY Group every month, the 256 m Boss network disk space, every day the 2048 m Boss off-line file transfer space, the off-line document saves free for 72 hours, more than when 60 hours person video calls is long, supplements 20 people to chat record permanent roaming.” “中级vip,每月基础会员费用五美元,可以建立两个100人yy群、两个200人yy群,256mb网络硬盘空间,每天2048mb的离线文件传输空间,离线文件免费存储72小时,60小时多人视频通话时长,附带20人聊天记录永久漫游。” „High-level VIP, foundation member expense 8 USD, can establish three 100 people of YY Group and two 200 people of YY Group every month, 500 people of YY Group and 512 m Boss network disk space, the 3072 m Boss off-line file transfer space, the off-line document saves every day free for 72 hours, more than when 90 hours person video calls is long, supplements 30 people to chat record permanent roaming.” “高级vip,每月基础会员费用八美元,可以建立三个100人yy群、两个200人yy群,一个500人yy群、512mb网络硬盘空间,每天3072mb的离线文件传输空间,离线文件免费存储72小时,90小时多人视频通话时长,附带30人聊天记录永久漫游。” „Super VIP, foundation member expense 15 USD, can establish three 100 people of YY Group and three 200 people of YY Group every month, two 500 people of YY Group and 1000 people of YY Group, the 2048 m Boss network disk space, the 4096 m Boss off-line file transfer space, the off-line document saves every day free for 72 hours, more than when 120 hours person video calls is long, supplements 50 people to chat record permanent roaming.” “超级vip,每月基础会员费用15美元,可以建立三个100人yy群、三个200人yy群,两个500人yy群、一个1000人yy群,2048mb网络硬盘空间,每天4096mb的离线文件传输空间,离线文件免费存储72小时,120小时多人视频通话时长,附带50人聊天记录永久漫游。” Kong Lingyu said: „Boss, the gradation member system, can we also carry out similar internally?” 孔令宇说:“波ss,类似这样的分级会员制度,我们在国内是不是也可以推行？” Li Mu nods, said: „Can have, but do not propagandize wantonly, membership services of our most user not need higher paraffins, if we propagandize the membership service of higher level wantonly, to their payment enthusiasm instead is an attack.” 李牧点点头,说:“可以有,但一定不要大肆宣传,我们大部分的用户不需要更高级的会员服务,如果我们大肆宣传更高级的会员服务,对他们的付费积极性反而是一种打击。” „Got it.” “明白了。” Li Mu said: „ I continued, some ideas of value-added service, for example: 李牧说:“我继续说,还有一些增值服务的想法,比如: We can promote the network hard disk upgrade package, every time increases the 128 m Boss network disk space, needs to pay 0.5 USD / every month, but superimposes infinitely ; 我们可以推出网络硬盘升级包,每增加128mb网络硬盘空间,需要付0.5美元/每月,可无限叠加; Also can unveil the YY Group value-added service, each founds 200 people of YY Group additionally, needs to pay 0.5 USD / every month ; Founds 500 crowds additionally, needs to pay 1 USD / every month ; 1000 people of YY Group, need to pay 3 USD / every month ; 还可以推出yy群增值服务,每额外创建一个200人yy群,需要付0.5美元/每月;额外创建一个500人群,需要付一美元/每月;1000人yy群,需要付三美元/每月; The daily off-line file transfer space, increases 1024 m Boss every time, needs to pay 1 USD / every month ; But superimposes infinitely ; 每天的离线文件传输空间,每增加1024mb,需要付一美元/每月;可无限叠加; The off-line document free storage time, increases every time for 24 hours, needs to pay 0.5 USD / every month, but superimposes infinitely ; Also may single sever some off-line document purchase time delay, every time increases for 24 hours, needs to pay 0.1 USD ; 离线文件免费存储时间,每增加24个小时,需要付0.5美元/每月,可无限叠加;同时也可单次为某个离线文件购买延时服务,每增加24小时,需要付0.1美元; Many person video call markets, increase every time for 30 hours, needs to pay 1 USD / every month, but superimposes infinitely...... ” 多人视频通话市场,每增加30个小时,需要付一美元/每月,可无限叠加……” Membership service of Li Mu's this set custom-made, actually for better serves for the elite class of Business application, they have the height different demands to various member functions, oneself must do to them space of freedom to mix, making them act according to the physical demand to choose, the free overlay freely, this can at the same time better serves for them, on the other hand to earn more value-added service fee/spent. 李牧的这一整套定制化的会员服务,其实就是为了更好的为商务应用的精英阶层服务,他们对各种会员功能都有高低不同的需求,自己要做的就是给他们自由搭配的空间,让他们根据实际需求自由选择、自由叠加,这样一方面可以更好的为他们服务,另一方面更是为了赚取更多的增值服务费。 Kong Lingyu and other technical managers after understanding Li Mu's this plan, exclamation in Li Mu consideration issue careful thorough, while under the record the Li Mu's request, the preparation begins to develop. 孔令宇和其他的技术主管在明白李牧的这个规划之后,一边惊叹于李牧考虑问题的细致深入,一边记录下李牧的要求,准备着手开发。 After the conference ended, Li Mu makes staff hand/subordinate perform its own functions , to promote the following complete strategy rapidly: 会议结束后,李牧让手下的员工各司其职,迅速推动自己后续的全部战略: Ding Zhenglin was ready, must use Muye Science and Technology now all advantages, is Series C rounds financing of Muye Science and Technology strives for the best condition in the face of the capital ; 丁正林做好了准备,要利用牧野科技现在所有的优势,在资本面前为牧野科技的c轮融资争取到最好的条件; Kong Lingyu and Fang Xudong lead the technology team, the start gradation member system and reform of custom-made membership service ; 孔令宇、方旭东带领技术团队,启动分级会员制度以及定制化会员服务的改革; The Business department prepares docking PayPal, connects the US (America) payment channel as soon as possible ; The server team and operation promotion team starts to prepare to go to US (America) ; 商务部门准备对接paypal,尽快接入美国的支付渠道;服务器团队和运营推广团队开始做准备前往美国; Lin Qingya also prepares to go in person Silicon Valley, establishes Muye Science and Technology in the Silicon Valley subsidiary company, simultaneously is Muye Science and Technology as well as in the Li Mu's entire internet strategy system solicits the best-qualified workers in Silicon Valley. 林清雅也准备亲赴硅谷,去成立牧野科技在硅谷的分公司,同时在硅谷为牧野科技以及李牧的整个互联网战略体系内招贤纳士。 Told the work, everyone's ordered departure conference room, Li Mu kept Lin Qingya alone, confessed that she helped the Business visa that oneself handled to go to US, best to handle the US (America) green card for oneself, in the future will certainly go to US (America) frequently enormously excitedly, the visa issue will restrict the Business level with the flexibility, if can obtain the US (America) green card by the status of investor and well-known business, in the future can from the home, fly to US (America) at any time. 吩咐完工作,大家有序的离开会议室,李牧单独把林清雅留了下来,交代她帮自己办理赴美的商务签证,最好是能够为自己办理美国绿卡,将来一定会频繁前往美国,签证问题会极大的制约商务层面的激动与灵活性,如果能以投资人、著名商业家的身份取得美国绿卡,将来就可以随时从国内出发,飞赴美国。 Confessed after this matter, Li Mu returned to own office, a front door pass/test, partly lay down in own boss chair, curled upwards the both legs on the desktop, in the brain is thinking over about the following foreign war. 交代完这件事之后,李牧回到了自己的办公室,大门一关,半躺在了自己的老板椅中,把双腿翘在桌面上,脑中反复思考着接下来的海外战争。 Li Mu is not worried about «Town of Paradise» in the development opportunities of US (America) as well as entire overseas market, because the overseas market also has no one temporarily with «Town of Paradise» similar social games, Li Mu wants to take the opportunity to push «Town of Paradise» in the overseas market fiercely, will not be worried to appear in a short time competes. 李牧并不担心《天堂小镇》在美国以及整个海外市场的发展空间,因为海外市场暂时还没有任何一款与《天堂小镇》类似的社交游戏,李牧想借机在海外市场猛推《天堂小镇》,也不担心会在短时间内出现竞品。 «Town of Paradise» is " Happy Farm » overseas edition, «Happy Farm» around changed so many editions, to design such huge Game construction, contained the planter cultivation industry and manufacturing industry and building construction system, the duty system and player interaction system, actually entire Game construction and logic, accumulation does not compare proper Online Games difference not many, pursuing the difficulty was big, again how fast also several months can realize, but several months, enough has exploded the funds Game fire to spread the nation. 《天堂小镇》是《开心农场》的海外版,《开心农场》前后改了这么多版、设计了这么庞大的游戏架构,这其中包含了种植养殖产业、生产制造产业、建筑建造体系、任务体系以及玩家互动体系,其实整个游戏的架构与逻辑,积累的已经不比一款正经网游差不多少了,追赶难度不小,再怎么快速也得几个月的时间才能够实现,而几个月的时间,早就足够一个爆款游戏火遍全国了。 «Town of Paradise» at least can lead opponent several months, is enough as Game, but to Muye Science and Technology core product YY, the only several months of technology is in the lead cannot make Li Mu feel ninety percent sure. 《天堂小镇》至少可以领先对手几个月的时间,作为一款游戏来说已经足够,但是对牧野科技的核心产品yy来说,仅有的几个月技术领先并不能让李牧感觉十拿九稳。 In the YY product system, all can apply for the technology of patent to complete the patent protection, if YY gave the resolving idea of some demand, then other competitors will certainly bypass the patent of YY, solves the demand that YY triggers with another way, all roads lead to Rome, the YY patent barrier also insufficiently makes it defend all foreign enemies, let alone, many companies for a farther benefit and development, even infringes the opposite party patent, they still refuse to balk. 在yy产品体系中,所有能申请专利的技术都已经做好了专利保护,但是一旦yy给出了某种需求的解决思路,那么其他竞争对手一定会绕过yy的专利,用另外一种方式去解决yy所引发的需求,正所谓条条大路通罗马,yy的专利壁垒还远不够让它防御一切外敌,更何况,许多公司为了更远的利益与发展,即便是侵犯对方专利,他们也在所不惜。 In internet with the courses of various electronic products development , the enterprise defeats the opposite party with the patent of competitor, then loses money to the example of opposite party is innumerable, the latter seems like that the compensations of more than ten million even over a hundred million USD, however loses in the big level of market development, compensates incessantly a little. 在互联网与各类电子产品发展的历程中,企业用竞争对手的专利打败对方,然后再赔钱给对方的例子数不胜数,后者看似得到了上千万甚至上亿美元的赔偿,但是在市场发展的大层面损失掉的,远不止赔偿这么一点。 Therefore, what can want to see, with the constant development of YY, will certainly stimulate the overseas compete the competitive spirit, the small company said but actually fortunately, once Microsoft such company regards as the competitor YY , to promote msn comes to resist with YY full power, that issue may many somewhat be serious. 所以,可以想见的是,随着yy的不断发展,一定会激发海外竞品的竞争意识,小公司倒还好说,一旦微软这样的公司把yy视为竞争对手,全力升级msn来与yy对抗的话,那问题可就多少有些严重了。 Li Mu in the heart deep place pondered at this time unceasingly, is as soon as possible the user who how can let the overseas market, is regarded as in YY the internet life indispensable „mattress”, «Town of Paradise» is a very good boost, however in competitor many and powerful US (America) markets, «Town of Paradise» as if also insufficient. 李牧此时在内心深处不断思考的,就是如何能够尽快让海外市场的用户,也把yy当做是互联网生活中不可或缺的“床垫”,《天堂小镇》是个很好的助力,但是在竞争对手多且强大的美国市场,一个《天堂小镇》似乎还不够。 In other words, the US (America) market is big, defensive strength, the Li Mu frontal attack + side the circuitous strategy, looks like in Li Mu, wants to win the US (America) market, many also difficulties. 换句话说,美国市场大,防守力量强,李牧正面进攻+侧面迂回的战略,在李牧看来,想攻下美国市场,多少还有些难度。 In the Li Mu's mind starts seriously to ponder, pondered also has what means that can during the enhancement frontal attack strength, side promotion circuitous military, the solution only has two mentalities: Or the strength enhancements of these two group armies, either draws a group army to hit simply again. 李牧的脑海中开始认真思考,思考到底还有什么办法,能够在增强正面攻击力量的同时,又提升侧面迂回的兵力,解决办法只有两个思路:要么把这两个集团军的实力增强,要么干脆再拉一个集团军去打。 But, which in the hand also has product that at present can to assume personal responsibility? Taobao net pattern, drawing is very difficult the development opportunity to US (America), to make Taobao in US (America), that cost high to does not dare to imagine simply, nowadays Taobao have not improved oneself system, which one have the ability to bring to US (America) to go it. 可是,眼下自己手里哪还有能够独当一面的产品？淘宝网这种模式,拉到美国很难有发展机会,而且要想在美国把淘宝做起来,那个成本简直高到不敢想象,现如今淘宝自己都还没有把自己的体系完善起来,自己哪还有能力把它带到美国去。 3321 patterns should have the market in education level higher US (America), but Li Mu also is very at heart clear, what oneself present wants is can brings the product of direct help to YY and «Town of Paradise», 3321 this function, therefore also can only pass. 3321的模式在教育程度更高的美国应该更有市场,但是李牧心里也很清楚,自己现在要的是能够给yy和《天堂小镇》带来直接帮助的产品,3321起不到这个作用,所以也只能pass。 Thinks it over, Li Mu has not thought of the appropriate product and strategic plan. 想来想去,李牧也没有想到合适的产品和战略方案。 When Li Mu feels deeply worried, in his mind appears the cartoon image that suddenly moe dull compels painstakingly. 就在李牧倍感焦灼的时候,他的脑海中忽然浮现出一个呆萌苦逼的卡通形象。 That image is a gigantic nut, it is complete a time face to sprout/moe dull, after gnawing off half head, becomes a face painstakingly to compel...... 那个形象是一颗硕大的坚果,它完整的时候一脸呆萌,被咬掉半个脑袋之后则变得一脸苦逼…… Li Mu leapt one to stand from the chair instantaneously, excited thrashed the desktop with the fist, in the mouth is mumbling: „Almost forgot «Plants vs Zombies» this divine tool!” 李牧瞬间从椅子上腾地一下站了起来,激动不已的用拳头捶打着桌面,口中念念有词:“差点忘了《植物大战僵尸》这个神器！” ( To be continued. 17-03-08 (未完待续。、,您的支持,就是我最大的动力。)17-03-08 12:06: 33 12:06:33