RINAPE :: Volume #9

#858: internet enters home

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When Li Mu and Zhao Kang telephone, the Economic and Trade Committee promotes „internet enters home” policy, rapid caused the huge echo across the country. 就在李牧与赵康通电话的时候,经贸委推出的“互联网进家”政策,迅速在全国范围内产生了巨大的反响。 This is the first time that subsidized the policy of consumer by the government by the cash directly, therefore gave people enormous shock all of a sudden, from the beginning also some people think that in this has certainly the trick, could not do well to participate this time „internet to enter home” the brand computer of policy to adjust the price, otherwise was the country possible subsidy 500 so many? Now 4000 many computers are also many, these brands are unveiled, if is really the subsidy 500, this was almost equal to hitting 88 booklets about. 这是第一次由政府直接以现金补贴消费者的政策,所以一下子就给了人民群众极大的震撼,一开始还有人认为这里面一定有猫腻,搞不好参加这次“互联网进家”政策的品牌电脑都已经调整过了价格,否则国家怎么可能一台补贴五百块这么多？现在四千多的电脑也不少,这几家品牌都有推出,如果真是补贴五百,这差不多等于是打了个88折左右。 However, several enterprises announce immediately own policy model, these four enterprises according to the policy regulation, each put out two assigning policy models, one over 5000 Yuan, below 5000. 不过,几家企业立刻公布了自己的政策机型,这四家企业按照政策规定,每家拿出两款指定的政策机型,一款5000元以上,一款5000以下。 Two models are the Economic and Trade Committee verify to pass from the disposition and offer, the selling price is completely consistent with the normal retail price, even Hasee and pricing of tcl activity model, itself deliberately reduced 100-200 Yuan, therefore this price is extremely transparent, truly does not have a wee bit moisture contents. 两款机型从配置和报价都是经贸委审核通过的,售价完全与正常零售价保持一致,甚至神舟、tcl活动机型的定价,本身就刻意降低了100-200元,所以这个价格可谓是极其透明,确实没有一丁点的水分。 Determined after the gold content of activity truly is, people's buying urge to the computer greatly strengthens. 确定了活动的含金量确实是实打实之后,民众对电脑的购买欲大大增强。 Originally, after the Li Mu's status nation exposes, had set up the computer and internet positive image for the students and young people guardian, at that time through the Li Mu's personal clout strength, had drawn the quotation that a wave of home-use computer sold, but did not have the policy to follow up at that time, that wave of quotation was basically gained by the hardware business, accumulated the market of machine to promote much, because the industry was chaotic, the concrete data was very difficult to count, but brand machine that was quite relatively easy to count, the exports product scope was very small. 原本,李牧的身份全国曝光之后,就已经为学生、青少年家长重新树立了电脑与互联网的积极形象,当时就已经通过李牧的个人影响力,拉了一波家用电脑销售的行情,不过那时候没有政策跟进,那一波行情基本上都被硬件商赚走了,攒机的市场提升了不少,但因为行业混乱,具体的数据很难统计,而相对较为容易统计的品牌机,市场增长幅度很小。 However this time was different, these „internet enters home” policy only to be restricted in four brands time eight models of desktops, therefore the quotations in these four enterprises were ignited by the policy all of a sudden, intends to purchase the consumer of computer to do accounts immediately, if buys these four brands the desktops, at least can also attain 500 Yuan subsidy preferential benefits, in this case, actually with accumulating the price of machine has pulled closer the first-year university student step, let alone the overall assembly, stability and the popularity ratio brand machine accumulate confidential are much higher, therefore purchases the activity models of these four family/home enterprises on becoming the rightest choice at present.. 但是这次就不一样了,这一次的“互联网进家”政策仅限于四家品牌的八款台式机,所以这四家企业的行情一下子被政策所引燃,有意购买电脑的消费者立刻算了一笔账,如果买这四个品牌的台式机,至少也能拿到五百元的补贴优惠,这样的话,其实与攒机的价格已经拉近了很大一步,更何况品牌机的整体装配、稳定性以及知名度都比攒机要高得多,所以眼下购买这四家企业的活动机型就成了最合适的选择。 Not only buys machine, net fee/spent 75 folds is also an enormous promotion, must know that now universal adsl wide band hiring by the month expense about 150 Yuan, one year gets down is 1800 Yuan, the words that 75 fold, one year of net fee/spent can save 450 Yuan, this in tandem may be about 1000 Yuan preferential benefits! Must know that the wide band discounts „enters home with internet” activity model mutual tie-in sale, if not purchase the activity model, is impossible to enjoy the wide band discount, like this calculates, buys desktop, and enters net one year, even compared with accumulating the machine enters net one year also to want small advantage, not to mention post-sale safeguard of brand machine. 不只是购机款,网费75折也是一个极大的促进,要知道现在普遍的adsl宽带包月费用在150元左右,一年下来就是1800元,75折的话,一年网费又能节省450元,这一前一后可就是一千元左右的优惠了！要知道宽带打折是跟“互联网进家”活动机型相互搭配的,如果不购买活动机型,就不可能享受宽带折扣,这样算下来,买台式并且入网一年,甚至比攒机入网一年还要便宜,就更别提品牌机的售后保障了。 Not is only the general public, Li Mu felt this „internet enters home” the policy is really powerful, has this policy , the home desktop sales volume certainly will obtain rapidly pull-up, not only the number of home-use computer will increase sharply, the home-use computer will enter the net number also to increase sharply, the development of entire China internet industry will also obtain huge increasing speed time. 不光是普通民众,就连李牧都觉得这个“互联网进家”的政策实在给力,有这个政策在,家用台式机销量一定会得到迅速拉升,不但家用电脑的数量会激增,家用电脑入网数量也会激增,整个华夏互联网行业的发展还会得到一次巨大的提速。 previous life in 2002, the China Internet users number was 59.1 million, this was the data of official research, moreover was the data of discrete appraisal, at least these mingled among the minor community in Internet cafe is not calculated to come, therefore the actual Internet users number actually compared with on this quantity many some. 上辈子的2002年,华夏网民数量是5910万,这是官方考证的数据,而且是谨慎评估的数据,最起码那些混迹在网吧里的未成年人群体就没有被计算到这其中来,所以实际的网民数量其实要比这个数量多上一些。 In 2002 of this whole life, Li Mu's appeared to the China internet one after another increasing speed opportunity. 这辈子的2002年,李牧的横空出世给了华夏互联网接二连三的提速机会。 The product that first starts the people's upsurge is Tieba (Post It), has the foundation pattern of enormous degree of freedom, making Tieba (Post It) be all the rage rapidly ; 第一个掀起全民热潮的产品是贴吧,拥有极大自由度的创建模式,让贴吧迅速风靡; Second the products that make all the people be bewitched and go after like ducks is «Happy Farm», this has demonic nature Game, uses all the people to steal the vegetable/dish the stem, attracted massive middle and old aged user group ; 第二个让全民着魔、趋之若鹜的产品是《开心农场》,这款极具魔性的游戏,利用全民偷菜的梗,吸引了大量的中老年用户群; The product that third accelerates the internet development is 3321, China about half university lives to register to become 3321 members, lots of parents also through 3321 start to contact internet, increased a large share freshman strength for the Internet users community ; 第三个加速互联网发展的产品是3321,华夏近半大学生注册成为3321的会员,大量学生家长也通过3321开始接触互联网,又为网民群体增加了一大股新生力量; The fourth products participated by all people are the Taobao net, the success of Brand Day, making the whole society pay attention to the Taobao net, many even are also not the people of Internet users, starts to contact internet through the Taobao net, this made internet accelerating development a wave ; 第四个全民参与的产品是淘宝网,品牌日的成功,让全社会关注到淘宝网,许多甚至还不是网民的民众,通过淘宝网开始接触互联网,这又让互联网加速发展了一波; Before „internet enters family/home” policy has not started, the Internet users number conservative estimate of China had broken through 80 million, exceeded historically 2003 Internet users quantity. 在“互联网进家”政策没有开始之前,华夏的网民数量保守估计已经突破了八千万,超过了历史上2003年的网民数量。 If „internet enters home” policy pilot to promote in the nation smoothly and gradually, the home-use computer number will rise dramatically, the Internet users number will rise suddenly, the industry will also welcome round to increase speed newly greatly. 如果“互联网进家”政策试点顺利、逐步在全国推广,家用电脑数量会暴增,网民数量会暴涨,行业又将迎来新一轮大提速。 Li Mu own „chain Internet cafe” strategy, once this strategy starts landing, the pull-up effect on Internet users number gets quick results, if several hundred over a thousand Internet cafes start doing business one after another, synthesizes these advantageous policy syntheses to come to see, next year the China internet user will have the possibility over hundred million. 还有李牧自己的“连锁网吧”策略,一旦这个策略开始落地,对网民数量的拉升作用立竿见影,如果几百上千家网吧陆续开业,综合这些有利政策综合来看的话,明年华夏互联网用户就有可能过亿。 ...... …… Zhao Kang after Li Mu telephones, to Li Mu said: „Right, the Chief Wu a little matter wants to report with you.” 赵康跟李牧通完电话之后,对李牧说:“对了,武总有点事想跟你汇报。” Li Mu un, said: „Gives him the telephone.” 李牧嗯了一声,说:“把电话给他吧。” At this time, Wu Haijun has taken the telephone, excited said to Li Mu: „Chief Li, our activity models ice in the official flagship store on the shelf, you must guarantee the Taobao net today officially to our sufficient recommendation resources!” 这时,武海军拿过电话,兴奋不已的对李牧说:“李总,我们的活动机型今天凌点正式在官方旗舰店上架,你可得确保淘宝网给我们足够的推荐资源啊！” Li Mu nods, said: „You could rest assured that I arrange later, starts to hang the banner to do to Hasee from this afternoon preheating.” 李牧点点头,说:“你放心,我待会就安排下去,从今天下午就开始挂横幅给神舟做预热。” Wu Haijun sound excited somewhat trembles: „Too thanked you Chief Li! This time does not take the opportunity to dump more than ten 200,000, I really am the shame to hometown folks!” 武海军声音都激动的有些发颤:“太感谢你了李总！这一次不借机会倾销个十几二十万台,我真是愧对江东父老！” Li Mu asked him: „Can capacity follow? Do not forget the matter of my chain Internet cafe to start immediately.” 李牧问他:“产能跟得上吗？别忘了我连锁网吧的事情马上要启动。” Wu Haijun said hastily: „You felt relieved that I am applying for the special support to the Shenzhen government, the government had complied basically, approves the new putting up a factory land and to the big low-interest loans, Hasee will further certainly improve the capacity!” 武海军连忙说道:“你放心吧,我正在向深市政府申请特殊扶持,政府已经基本答应了,批新的建厂用地、给大笔的低息贷款,神舟一定会进一步提升产能！” The Li Mu injunction said: „I do not have other request, Hasee to control to me complete, this is the good opportunity of soaring, does not want, because product control did not arrive and ruined own signboard.” 李牧嘱咐说:“我没有别的要求,神舟一定要把品控给我做好,这是个腾飞的好机会,千万不要因为品控不到位、砸了自己的招牌。” Wu Haijun said: „Chief Li, you put 10,000 hearts, if this Hasee controls to have problems, my Wu Haijun carry the head sees!” 武海军说:“李总,你放一万个心,如果这次神舟的品控出了问题,我武海军提头来见！” Li Mu shows a faint smile: „Had this heart enough, completed the matter, Taobao here should the resources can arrive, I allowed the person to understand that later the official document of Economic and Trade Committee did have, if came out, today and tomorrow will let the YY continuously pop-up window promotion, this time must make Hasee take off.” 李牧微微一笑:“有这份心就够了,把事情做好,淘宝这边该给的资源一定会给到位,我待会儿让人了解一下经贸委的正式文件有没有出来,如果出来的话,今天和明天会让yy连续弹窗推广,这一次务必要让神舟起飞。” Wu Haijun was excited, sold 40% stocks to Li Mu, waited was an opportunity of such soaring, at present looked, Li Mu to soaraway opportunity incessantly one that oneself and Hasee prepared, oneself must do utmost to achieve well. 武海军激动极了,出让40%的股份给李牧,等的就是这么一个腾飞的机会,眼下看,李牧给自己和神舟准备的腾飞机会远不止一个,自己必然要竭尽全力做到最好。 Made the telephone call, Li Mu online checks official website of Economic and Trade Committee immediately, in late last century, the China major ministries had then launched the government Browsing project, almost every ministries established own official website in that time, although website relatively was crude also no design feeling, but the public announcement speed of content was quite prompt. 挂了电话,李牧立刻在网上查了一下经贸委的官方网站,早在上个世纪末,华夏各大部委便已经启动了政府上网工程,几乎每一个部委都在那个时间段建立了自己的官方网站,虽然网站相对简陋也没什么设计感,但内容的公示速度还是比较及时的。 Li Mu soon then found in the official site of Economic and Trade Committee „internet entered home” about this time the related explanation of activity, this time, the Economic and Trade Committee official to the premise objective of this subsidy policy formulated three „for” the core guiding principle 李牧很快便在经贸委的官网上找到了关于这次“互联网进家”活动的相关说明,这一次,经贸委官方给这次补贴政策的前提宗旨制定了三个“为了”的核心指导思想 „To accelerate to promote our country computer industry and internet industry development ; In order to promote the younger generation's understanding and grasping to internet ; For our country residents can more relaxed has the first home computer and connects internet.” “为了加速推动我国计算机行业及互联网行业发展与普及;为了提升年轻一代对互联网的了解与掌握;为了我国居民能够更轻松的拥有首台家用计算机并接入互联网。” But the Economic and Trade Committee these „internet enters home” time, truly seriously considered the execution convenience of policy, as well as practical landing of policy. 而经贸委这一次的“互联网进家”,也确实非常认真的考虑到了政策的执行便利性,以及政策的切实落地。 First, national policy simplified the flow as far as possible, so long as the user assigns the model in the regular shop, market and online flagship store purchase, will be obtained buys machine the receipt that draws up by the shop or the enterprise and platform regularly, by buying machine the receipt and household register to the local finance bureau fast application subsidy, the finance bureau will also then issue the consumer simultaneously directly one into the network card, the consumer takes into the network card in the selling area of any network operator, can handle the broadband business by the price that 75 fold directly. 首先,国家政策方面尽量简化了流程,用户只要在正规门店、商场、网上旗舰店购买指定机型,就会得到由店铺或者企业、平台开具的正规购机发票,凭借购机发票和户口本到当地财政局即可快速申请补贴,同时财政局还会直接发给消费者一张入网卡,消费者拿着入网卡在任何网络运营商的营业厅内,都能够以75折的价格直接办理宽带业务。 According to buys the machine, to enter the flow of net normally, this consumer enjoys the twofold to be preferential, only needs to run many one toward the finance bureau, the flow has truly simplified. 按照正常购机、入网的流程,这次消费者享受两重优惠,也只需要多往财政局跑一趟而已,流程确实已经非常简化了。 Moreover, this Economic and Trade Committee to be good to the internet industry creation, truly thinks through a matter, they must also tie up the operator, for is the more direct promotion home-use computer connects the internet proportion, the light sells the computer also by far insufficiently, but must guarantee that the user will connect in internet, this can play the positive effective role to the development of internet. 不仅如此,这一次经贸委为了给互联网行业创造利好,也确实是用心良苦,他们之所以要把运营商也捆绑进来,为的就是更直接的提升家用电脑接入互联网的比例,光卖电脑还远远不够,还要确保用户会接入到互联网内,这对互联网的发展才能起到积极有效的作用。 The one who makes Li Mu not think, this two broadband network operators also issued oneself news in the respective official site . Moreover the steps and tones of two operators are extraordinary, not only expressed that will fully coordinate these „internet to enter home” time activity, will also pledge to promote the serious concern that the wide band will increase speed in the near future, speeds up at present the domestic home wide band network speed. 更让李牧没有想到的是,这一次两家宽带网络运营商也在各自的官网发布了自己的新闻,而且两家运营商的步调和口吻出奇一致,不但表示会全力配合这一次的“互联网进家”活动,还承诺会在近期推动宽带提速的重大事宜,加快目前国内家用宽带的网络速率。 This may make Li Mu pleasantly surprised, the didn't expect Economic and Trade Committee can actually be so powerful, such a set of combination fights with the fists, simply became the China internet new father, if this policy can carry out for over a half year, the internet market and industry environment can obtain the big promotion not to dare to imagine simply. 这可太让李牧惊喜了,没想到经贸委竟然能够这么给力,这么一套组合拳打下来,简直成了华夏互联网的新爸爸,如果这个政策能推行半年以上,互联网市场和行业环境能得到多大的提升简直不敢想象。 In Li Mu exciting time, the cell phone strange numbers force one's way into suddenly, the Li Mu connection telephone said the sentence: „Hello .” 正在李牧兴奋不已的时候,手机忽然有一个陌生的号码打进来,李牧接通电话说了句:“你好,哪位。” Telephone that hears middle-aged person frank laughter of immediately, asked him: „Did Comrade Little Li, the landing policy of Economic and Trade Committee you hear?” 电话那头立刻传来一个中年人爽朗的笑声,问他:“小李同志,经贸委的落地政策你听说了没？” Li Mu hears the voice of opposite party to inspect the work immediately initially, and makes and breaks Minister Zhen of gate meeting in private, immediately thanked with a smile: „Minister Zhen, the policy of Economic and Trade Committee I heard, the policy of leadership, really plays the huge impetus to the development of China internet, extremely thanked!” 李牧立刻听出对方的声音是当初来视察工作并且私下与自己开闭门会的甄部长,当即笑着感谢道:“甄部长,经贸委的政策我听说了,领导的这个政策,对华夏互联网的发展真是起到了巨大的推动作用,万分感谢！” ( To be continued. 17-02-28 (未完待续。、,您的支持,就是我最大的动力。)17-02-28 12:03: 26 12:03:26
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