RINAPE :: Volume #9

#857: Blocks the ultra traffic lane of opponent

LNMTL needs user funding to survive Read More

Except for Jin Yong, Gu Long, Liang Yusheng and Woon Swee Oan these Wuxia famous experts, Li Mu also request Ding Zhenglin to discuss full power, everyone's the Game copyrights of all work, buy out in the way of 20 years of exclusive authorization directly, spends also to refuse to balk. 除了金庸,古龙、梁羽生、温瑞安这些武侠名家,李牧也要求丁正林全力去谈,所有人的所有著作的游戏版权,都以20年独家授权的方式直接买断,多花点钱也在所不惜。 Everyone is not a leader of very clear Li Mu such internet industry, will be interested in the Wuxia copyright unexpectedly, but he, since had said that everyone also takes a stand immediately, according to Li Mu's will request the positive advancement. 大家不是很明白李牧这么一个互联网行业的顶尖人物,竟然会对武侠版权这么感兴趣,不过他既然已经说了,大家也都立刻表态,会按照李牧的要求去积极推进。 Actually, Li Mu felt, in the high-quality copyright is the future flood entertainment domain arsenal, when slaughters with the enemy, the arms and ammunition on hand are more, might and influence are bigger, is also higher in the probability in the war winning. 其实,李牧是觉得,在优质的版权是未来泛娱乐领域的军火库,在与敌厮杀的时候,手头的武器弹药越多、威力和影响力越大,在战局中获胜的几率也就越高。 Li Mu reviews previous life these popular copyrights, the maximum level that the famous expert work or the network, the copyright derives is the film and television and Game, vertically and horizontally/able to move unhindered similar Mr. Jin Yong this literary arena dozens years of first-line everyone, his film and television copyright has developed unusual was mature, therefore with his film and television copyright is certainly expensive at present and is not meaningful, but Game was different, at present domestic Game is overall, whom the market space of Game reorganization has does not have to be able to completely understand much broadly, this time Game copyright to the author, generally was the additional income, did not have the referrible value according, so long as the initial price almost can be moved, Getting down that can certainly buy. 李牧回顾上辈子那些热门版权,无论是名家著作还是网络,版权衍生的最高层次就是影视与游戏,类似金庸先生这样已经纵横文坛几十年的一线大家,他的影视版权早就已经开发的非常成熟了,所以眼下拿他的影视版权一定非常昂贵而且没什么意义,但是游戏就不一样了,眼下国内游戏整体势单力薄,游戏改编的市场空间有多广阔没谁能看得透,这时候的游戏版权对作者来说,一般都是额外的收入,没有可参考的价值依据,只要开价差不多能让人动心,就一定能买的下来。 The Muye Science and Technology although preparation analyzes before financing, but that bases on the resolution of external capital level, popular, enterprise resolution financing, was equal to a certain extent the property held before marriage showed that regards the marriage financing, then Muye Science and Technology, in marries before the capital, must first divide to be clear with the capital: Part is our future joint properties, these we act according to the proportion jointly to have ; Part is my personal property, I first completed the property held before marriage to show, these properties after marriage with your it doesn't matter. 牧野科技虽然准备在融资前拆分,但那是基于外来资本层面的拆分,通俗来说,企业拆分融资,一定程度上等于婚前财产证明,把融资当成结婚,那么牧野科技在和资本联姻之前,要先跟资本划分清楚:一部分是我们将来的共同财产,这些我们根据比例共同拥有;还有一部分是我的个人财产,我先做好婚前财产证明,这些财产婚后和你没有关系。 Because of this, even if the entire Muye Science and Technology opened inconsistency, according to Li Mu in the ownership percentage of each resolution company, these company he controls stock absolutely, to Li Mu, the enterprises of these resolutions adds, is his group domain. 正因为如此,即便整个牧野科技被拆的七零八落,按照李牧在各个拆分公司的持股比例,这些公司都还是他绝对控股的,对李牧来说,这些拆分的企业加起来,就是他的集团版图。 In the Li Mu's group domain, the flood entertainment is a future extremely important part, YY although is the entire Muye Science and Technology main body, but YY will gradually turn into a giant incubator, its profitability will be getting fewer and fewer in the proportion in the entire group domain accounting, in the future will gain truly, is the flood entertainment industry that YY hatches. 在李牧的集团版图里,泛娱乐是将来极其重要的一环,yy虽然是整个牧野科技的主体,但yy逐渐会变成一个巨型孵化器,它本身的盈利能力在整个集团版图内所占的比重会越来越少,未来真正盈利的,就是yy孵化出来的泛娱乐产业。 Bearing the brunt certainly is Game, this is a giant cake, in the later generation Tencent earning, there is a half even majority from the Game business, sees this room for profits sufficiently in a big way. 首当其冲的一定是游戏,这是一块巨型蛋糕,后世腾讯的营收里,有一半甚至一多半来自游戏业务,足以见得这一块的利润空间有多大。 With Game are getting more and more, the Game market competition to be getting more and more intense, any Game Company user will gain the threshold to be getting higher and higher, like Muye Science and Technology YY will kill greatly company, industry was is impossible to present second again, therefore Li Mu had confidence that will make the future Game business twice the result with half the effort, but, even if there is YY this to kill greatly, in the future the popular ip will influence still be able be underestimated. 随着游戏的越来越多、游戏市场竞争越来越激烈,任何游戏公司的用户获取门槛都会越来越高,像牧野科技这样有一个yy大杀器的公司,业内是不可能再出现第二家了,所以李牧有把握让未来的游戏业务事半功倍,不过,即便有了yy这个大杀器,未来热门ip的影响力仍旧不容小觑。 Popular ip more and more fiery/popular, reasons for this include, besides content's outstanding, most important is the fans foundation, popular ip changes will have the giant fans community with the cartoon, film and television and Game that inborn. 热门ip之所以越来越火爆,究其原因,除了内容本身的优秀之外,最重要的就是粉丝基础,用热门ip改变的漫画、影视、游戏都会天生带有巨大的粉丝群体。 If Li Mu has " The Legend of the Condor Heroes » Game copyright, so long as develops «The Legend of the Condor Heroes» Game, slightly a promotion, «The Legend of the Condor Heroes» huge fans community will certainly pay attention especially, this group of fans users, can borrow the popular ip influence, through extremely low gains the threshold to be absorbed by Game of the same name. 如果李牧有《射雕英雄传》的游戏版权,只要把《射雕英雄传》的游戏开发出来,稍一推广,《射雕英雄传》本身的庞大粉丝群体就一定会格外关注,这批粉丝用户,就可以借用热门ip的影响力,通过极低的获取门槛被同名游戏吸收进来。 The later generation tomato, Tudou and other Game copyright prices of profound imaginary big god from 1 million to ten million/countless and even higher, the basic reason are the huge fans communities of these big god writers, other Game develop 100% original Game, the user must start to save from zero, but Game of popular reorganization, opens takes First Day possibly to have tens of thousands even hundreds of thousands fans mass users, contains the tremendous commercial space. 后世番茄、土豆等玄幻大神的游戏版权价格从百万到千万甚至更高,根本原因就是这些大神作家的庞大粉丝群体,其他游戏开发一款100%原创游戏,用户是要从零开始一个一个积攒的,但一本热门改编的游戏,开服第一天可能就有几万甚至十几万粉丝大量用户,其中蕴含着巨大的商业空间。 However, at present the domestic online literature has not developed truly, therefore Li Mu does not prepare to interfere with net article industry temporarily, first from taking the copyright of famous expert starts, after the online literature had certain foundation, then conducts the strategic long-line investment in view of this industry. 不过,眼下国内的网络文学还没有真正发展起来,所以李牧暂时也不准备干涉网文这个行业,先从拿名家的版权开始,等到网络文学有了一定基础之后,再针对这个行业来进行战略性的长线投资。 However, outstanding Wuxia copyright certainly not like network inexhaustible inexhaustible, Wuxia Grandmaster so many, well-known work also such few small dozens, after this group of Grandmasters, the Wuxia whole declines, in the future will basically have no outstanding Wuxia work. 但是,优秀的武侠版权绝不像网络那样取之不尽用之不竭,武侠的大师就这么多,知名作品也就这么寥寥小几十部,这批大师过后,武侠整体式微,将来基本上就没有什么优秀的武侠作品了。 Therefore at this time in view of the work copyrights of these Grandmasters, more took the authorized time and taking longer early, the future room for profits is bigger, is not only the room for profits issue, popular ip is representing the mature huge worldview construction, changes Game with popular ip, must design the construction to develop Game to reduce effort a lot! Game of complete original, but makes the background setting to need long time, but popular ip can abbreviate directly this step. 所以这时候针对这些大师的作品版权,越早拿、拿的授权时间越久,将来的利润空间就越大,不仅仅是利润空间的问题,热门ip代表着成熟庞大的世界观架构,用热门ip改游戏,要远比自己设计架构开发一款游戏要省力得多！完全原创的游戏,只是做背景设定就需要很长时间,而热门ip可以直接省略掉这一步。 What is more important, Li Mu the top copyright in the hand, can make the future opponent not have top ip now available, when the time comes, the future opponents can only design the Game construction, start to develop the user from zero, but oneself can use the popular ip advantage, produces massive fans foundations fast Game, this can block the ultra traffic lane of opponent to a great extent. 更重要的是,李牧现在把顶尖版权拿在手里,就可以让未来的对手没有顶尖ip可用,到时候,未来的对手们只能自己去设计游戏架构、从零开始去发展用户,而自己则可以利用热门ip的优势,快速出产有大量粉丝基础的游戏,这就能很大程度上堵住对手的超车道。 Li Mu has YY in the hand, even if not use popular ip, pushing Game will still be much easier than the common opponent, but if the opponent attains top big ip, advantage of YY on Game is very easy to be surpassed by the opposite party partially, if «The Legend of the Condor Heroes», «Demi-Gods and Semi-Devils» such Game falls into other company, to YY truly is a very big threat. 李牧有yy在手,就算是不利用热门ip,推游戏也会比一般对手容易得多,但是如果对手拿到顶尖大ip的话,yy在游戏上的优势就很容易被对方局部超过,如果《射雕英雄传》、《天龙八部》这样的游戏落入其他公司手里,对yy来说确实是一个很大的威胁。 Because of this, Li Mu must make the team spend these Wuxia work copyrights to catch the whole lot in a dragnet, making the opponent rise later discovered: The mother, does not have good popular ip available, popular ip all in Li Mu's. In any case now starting price small advantage, like the later generation, the Game copyright of casual popular work ten million/countless RMB, therefore buys this, compared with buying the stock gains also many, and is steadier. 正因为如此,李牧才要让团队花钱把这些武侠作品版权一网打尽,让对手崛起之后发现:妈的,没有好的热门ip可用,热门ip全在李牧的手里。反正现在入手价格便宜,不像后世,随便一部热门作品的游戏版权都要千万人民币,所以买这个,比买股票赚的还多,而且更稳。 Because Li Mu wants, reorganizes Game to start to do from the famous expert work with the copyrights of Jin Yong as well as other Wuxia famous experts directly, therefore he has not made the team that Seasun digs have any movement, Li Mu gives the team the request of person in charge Wu Di is: These days, first brings the team to be familiar with Jin Yong all Wuxia, emphatically the character, strength and image distribution and resistance, well-known expert and beautiful woman world construction and sect influence in discussion each, for is makes them prepare in the big level ahead of time. 正因为李牧想拿金庸以及其他武侠名家的版权、直接从名家作品改编游戏开始做,所以他没有让西山居挖来的团队有任何动作,李牧给团队负责人武迪的要求就是:在这段时间内,先带着团队熟读金庸所有的武侠,着重探讨每一部里的世界架构、宗派势力的分布和对抗、知名高手、美女的性格、实力与形象,为的便是让他们提前在大层面上有所准备。 Meanwhile, Old Xu is writing " Fantasy Westward Journey » Game construction earnestly, before oneself to the idea of this Game, the suggestion that as well as Li Mu offers, the entire Game universal system construction is getting more and more clear. 与此同时,老徐正在埋头写《梦幻西游》的游戏架构,按照自己之前对这款游戏的构思,以及李牧给出的建议,整个游戏的世界体系架构越来越清晰起来。 ...... …… On August 31, Yanjing a large number of university started the freshman admittance registration, because flooding into of massive outside scholar, making entire Yanjing lived it up much. 8月31日,燕京相当一部分大学启动新生入学报到,因为大量外地学子的涌入,让整个燕京变得热闹了不少。 The old student began school on September 10, Su Yingxue or Zhao Ziqiu, have not prepared to come back temporarily. 老生9月10号才开学,无论是苏映雪还是赵子秋,暂时都还没准备回来。 On the morning of 31 st, Li Mu follows up Brand Day operation in the Taobao net, a Renmin vice-president relates Li Mu through Dong Ai, said that hopes Li Mu can give freshman to give a speech at September 20 welcoming a newcomer congress, after all Li Mu is the present Renmin live signboard, outside person mentioned Renmin, more than 50% will relate with Li Mu together, had such a person of benchmark level to do to welcome a newcomer the speech to freshman, to the help and influence of freshman also certainly was very positive. 31号上午,李牧在淘宝网跟进品牌日的运营情况,人大的一位副校长通过董艾联系李牧,说是希望李牧能够在9月20日的迎新大会上给新生做一个演讲,毕竟李牧是眼下人大的活招牌,外面的人提到人大,一半以上会跟李牧联系到一起,有这样一个标杆级的人给新生做迎新演讲,对新生的帮助和影响也一定是非常积极的。 Dong Ai said that vice-president also makes her pass on to Li Mu specially, hoping Li Mu can instill into enough Positive Energy to the first-year university student Junior Brother study younger sisters, lets their not only four years of university profession, will enter the society in the future, can come under the positive impact of Li Mu Positive Energy. 董艾说,那位副校长还特意让她转告李牧,希望李牧能够给大一的学弟学妹们灌输足够的正能量,让他们不仅四年大学生涯,就连将来步入社会,也能受到李牧正能量的积极影响。 Li Mu one hear of this saying, know oneself did not have the means to reject, Positive Energy was the stem that threw, is a new position that founded, vice-president, since said that if oneself also rejected, that may really not have Positive Energy. 李牧一听这话,就知道自己没办法拒绝了,正能量本来就是自己抛出来的梗,算是自己开创的一个新名次,副校长既然都这么说了,自己要是还拒绝,那可真是太没有正能量了。 Therefore Li Mu can only comply, making speech although is somewhat high-profile, but Li Mu also hopes oneself can give some next Junior Brother study younger sister forward guidances. 于是李牧只能答应下来,做演讲虽然有些高调,但李牧也希望自己能够给下一届的学弟学妹一些正向的引导。 By noon, Li Mu had a working lunch in the office, Li Mu received the call that Zhao Kang makes. 到了中午,李牧自己在办公室吃了一份工作餐,李牧接到赵康打来的电话。 In telephone, Zhao Kang asking in high spirits: „Watched the television, news 30 points of CCTV.” 电话里,赵康兴冲冲的问道:“看电视了吗,央视的新闻30。” Li Mu said: „Has not looked, I in office, how?” 李牧说:“没看,我在办公室,怎么了？” Zhao Kang said: „News 30 points just reported Economic and Trade Committee ‚internet enters home’ policy.” 赵康说:“新闻30刚刚报道了经贸委的‘互联网进家’政策。” Asking of Li Mu surprise: „Does internet enter home? What do you mean?” 李牧诧异的问道:“互联网进家？什么意思？” Zhao Kang explained: „internet enters home, before is you , the computer that proposed entered a city!” 赵康解释道:“互联网进家,就是你之前提议的电脑进城！” Li Mu suddenly realize: „Changed name? How the policy decides specifically, in the news said?” 李牧恍然大悟:“改名了？政策具体是怎么定的,新闻上说了没有？” „Said.” Zhao Kang hastily said: „Starting from tomorrow, internet enters family/home policy first in Yanjing, Shanghai and Hebei province, Qilu and Nansu three provinces and two municipalities start pilot, the family user in this/should area, holds the household register to purchase the assigning model desktops of Hasee, Lenovo | mental association, Fangzheng and tl four enterprises, can obtain 500 Yuan government subsidies, buys in machine later one month to enter the words of net immediately, which operator regardless of will choose, will enjoy the first year network fee/spent 75 discount!” “说了。”赵康急忙说道:“从明天开始,互联网进家这个政策将先在燕京、沪市、冀省、齐鲁以及南苏三省两市启动试点,该地区内的家庭用户,持户口本购买神舟、联想、方正、tl四家企业的指定型号台式机,可以得到500元的国家补贴,购机之后一个月内立刻入网的话,无论选择哪一家运营商,都将享受首年网费75折优惠！” Li Mu is hard to take excitedly, blurts to ask him: „Really? Determination?!” 李牧激动难耐,脱口问他:“真的？确定了？！” Li Mu knows that the Economic and Trade Committee carries out this large-scale policy activity some need long time to arrange, therefore had not worried, but didn't expect can on September 1 on the start pilot, it seems like, the nation carry out to be just round the corner unexpectedly within this year! 李牧知道经贸委推行这种大规模的政策活动一定需要较长的时间来筹备,所以一直也没有着急,但是没想到竟然能在9月1号就启动试点,这么看来,今年年内全国推行指日可待！ Moreover, before Li Mu him felt, the government subsidy should about 300 Yuan, 500 Yuan truly be more than he expected, those who make him unable to believe that the Economic and Trade Committee can actually draw the operator to participate in this activity together, buys the machine, to enter the net lowly with low price, this to the ordinary household, the attraction was really big! 而且,李牧他之前觉得,政府补贴应该会在三百元左右,五百元确实已经超出他的预想了,更让他不敢相信的是,经贸委竟然能够拉着运营商一起参加这个活动,低价购机、低价入网,这对普通家庭来说,吸引力实在是太大了！ The Economic and Trade Committee the policy name that oneself proposed, „entered a city from computer”, changed to „internet to enter home”, although read is not too smooth, but the significance was clearer, internet entered home, not only represented the computer to enter home, represented the network also to follow the computer to pass in the family/home, this may really be the significance is significant! 经贸委把自己提议的政策名称,从“电脑进城”,改为了“互联网进家”,虽然读起来不是太顺,但意义明确了很多,互联网进家,不仅代表了电脑要进家,也代表了网络也要跟随电脑通进家里,这可真是意义重大！ Zhao Kang said assuredly: „Determination! In the news deliberately raised, this policy does not limit to purchase the channel, the local area , if no consumer of dealer, can directly through the network purchase, what so long as purchases is assigns the model the model, can rely on the receipt and household register, will go through the application procedure to the local finance bureau, the subsidy will infiltrate the personal account of consumer in half a month to one month in automatically!” 赵康笃定的说:“确定了！新闻里刻意提了,这次政策不限购买渠道,当地如果没有经销商的消费者,可以直接通过网络购买,只要购买的是指定型号的机型,就可以凭借发票和户口本,到当地财政局办理申请手续,补贴将在半个月到一个月内自动打入消费者的个人账户！” Li Mu immediately excited, can through the network purchase, this hear be the Economic and Trade Committee gives own big ritual! Currently besides own Taobao net, which e-Commerce website the nation also has to sell the brand desktop computer? Especially Hasee, his offline marketing channel is not comprehensive, can enjoy the policy subsidy through Online shopping, to Hasee is really one huge good. 李牧顿时大为兴奋,可以通过网络购买,这一听就是经贸委送给自己的大礼啊！现在除了自己的淘宝网,全国还有哪个电商网站能卖得动品牌台式电脑？尤其是神舟,他的线下销售渠道还不全面,能通过网购享受政策补贴,对神舟来说真是一个巨大利好。
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