RINAPE :: Volume #9

#856: Makes the exit|to speak of resources realization

LNMTL needs user funding to survive Read More

Xu Bo said „Fantasy Westward Journey” four characters time, a Li Mu at heart pure brightness! 徐渤说出“梦幻西游”四个字的时候,李牧心里一片清明！ Truly is the awesome person! Even if Xu Bo were also only one just officially entered the line soon ordinary game jobholders now, but he really had " Fantasy Westward Journey » idea in this stage, this point let his ability and mentality of Li Mu to are also many for several points to approve. 确实是牛逼人啊！即便徐渤现在还只是一个刚正式入行不久的普通游戏从业人员,但是他在这个阶段竟然就已经有了《梦幻西游》的构思,这一点让李牧对他的能力和心态又多了几分认可。 Many experts of later generation are little grow, the strength, vision and pattern are also little continually promote in the growth, for example Brother Liu, if reads his biography to know, in 2001- 2003, Brother Liu was an ordinary individual operator, in the individual operator who Zhongguancun sold the magneto-optical product, made a money, had a quite good life, in schoolmate who Renmin graduated, his then income was very high that wave. 后世的很多牛人都是一点点成长起来的,实力、眼界、格局也都是一点点在成长中不断提升的,比如刘师兄,如果看过他的传记就知道,在2001年-2003年,刘师兄就是一个普普通通的个体户,一个在中关村卖光磁产品的个体户,赚点钱,日子过得还不错,在人大毕业的同学里,他当时的收入算是非常高的那一波了。 If not the SARS time thinks changes, Brother Liu will not establish Jingdong, moreover when Jingdong since the 360 buy age, simply did not have afterward that big ambition, at that time what Brother Liu thought was only, placed own product online, can complete the purchase by own customer at home, oneself hired the person to send then, was this thought that helping him open a e-Commerce window, making him enhance itself, to enhance the pattern and goal in the e-Commerce domain gradually, will have Jingdong that afterward got bigger and bigger. 如果不是非典时期思变,刘师兄也不会创立京东,而且京东从360buy的年代开始时,根本没有后来那么大的野心,刘师兄当时想的只是,把自己的产品放在网上,让自己的客户可以在家里完成购买,自己雇人派送即可,正是这个念头,帮助他打开了电子商务的一扇窗,让他逐渐在电子商务的领域中提高自己、提高格局和目标,才会有后来越做越大的京东。 In other words, before 2003, Brother Liu has not thought e-Commerce, has not planned e-Commerce, has not thought that if tries e-Commerce, can bring a higher pattern to oneself. 换句话说,一直到2003年之前,刘师兄都没有想过电子商务,没有规划过电子商务,没有想过自己如果尝试电子商务,会不会给自己带来更高的格局。 Not is only Mr. Liu, almost all experts are the same, Ma Zong also once hopes that several hundred thousand packs sell out QQ, that is because he had not realized some QQ big development spaces in the past. 不光是刘老板,几乎所有的牛人都一样,马总也曾经希望几十万打包把qq卖掉,那是因为当年他自己也没有意识到qq到底有多大的发展空间。 However Old Xu in this regard, must lead one compared with them step, when are also only an unimportant person, he started in the future that in the mind plans him to want, plans one to be much greater than the present pattern the blueprint, although the achievement of his later generation does not compare Brother Liu, but the list on this point, 2002 he, had the ambition compared with 2003 Brother Liu. 但是老徐在这一点上,已经比他们要领先一步了,在自己还只是一个小人物的时候,他就已经开始在脑海中规划他自己想要的将来,谋划一个远大于现在自己格局的蓝图,虽然他后世的成就远比不上刘师兄,但单就这一点来说,2002年的他,比2003年的刘师兄更有野心。 Also because of so, Li Mu believes that Xu Bo can say „Fantasy Westward Journey” name, in his brain certain had very perfect idea. 也正是因为如此,李牧才坚信,徐渤能说出“梦幻西游”的名字,他的脑子里一定已经有了非常完善的构思。 Immediately, Li Mu decides immediately: „Good! Fantasy Westward Journey, this name I like very much! If your this construction can write, I give you, budget to you, making you lead to develop this game!” 随即,李牧当即拍板:“好！梦幻西游,这名字我很喜欢！如果你这份架构写得好,那我就给你人、给你预算,让你来主导开发这款游戏！” Even if Li Mu made Xu Bo write the game construction a moment ago, Li Mu had not said that will make him lead the development, but Old Xu does not dare to expect that the boss will give oneself the hooligan novice of this beginning a new career late in life to operate a game, wants to come in him, if own game construction can be accepted by the company, is the architect of this game by oneself, oneself were satisfied, but cannot think, Li Mu opened the mouth to give itself unexpectedly the maximum jurisdiction! 即便刚才李牧让徐渤写游戏架构,李牧也没有说过会让他主导开发的话,而老徐也不敢奢望老板会把一款游戏交给自己这个半路出家的野路子新手来操作,在他想来,如果自己的游戏架构能够被公司采纳、让自己做这个游戏的架构师,自己就已经非常满足了,可是怎么也想不到,李牧竟然一开口就给了自己最高权限！ A new person, what virtue what can! This was really the greatest trust and gracious favor! 一个新人,何德何能！这真是莫大的信任和恩泽了！ Old Xu is hard to take excitedly, did not say the words agily, stuttering said: „Chief Li you freely...... Although felt relieved, I will certainly try hard, certain effort, certainly does not try to complete the game construction!” 老徐激动难耐,连话都说不利索,结结巴巴的说:“李总您尽管……尽管放心,我一定会努力,一定努力,哦不,一定尽全力把游戏架构做好！” In Li Mu future from development game plan, priority highest is «Fantasy Westward Journey», for this reason he also decided that must to the Xu Bo formidable support, making him make one first edition «Fantasy Westward Journey» illusion is better than to play. 在李牧未来的自开发游戏规划里,优先级最高的就是《梦幻西游》,为此他也决定要给徐渤强大的支持,让他做出一款比原版《梦幻西游》更梦幻的好游戏出来。 At present, did not have Game Company to achieve introduces the game the star, Li Mu prepares to use «Fantasy Westward Journey», takes to bring in the classical role in «Westward Journey» movie, considering the copyright issue, the supreme valuable and Zixia fairy maiden such name possibly has more than enough, but is unimportant, vermilion because of looking, takes her to make one as the mold with she most likely alike cartoon image, will change a name to place in the game to make npc same to have very strong attraction to the player. 眼下,还没有一个游戏公司能够做到把明星引入游戏,李牧就准备利用《梦幻西游》,把《大话西游》电影里的经典角色都带进来,鉴于版权问题,至尊宝、紫霞仙子这样的名字可能用不了,不过不要紧,把朱因找过来,以她为模子做一个跟她八成像的卡通形象,换个名字放在游戏里做npc一样会对玩家有很大的吸引力。 Before Li Mu rebirth, that several years, the degree of integration of China games market and star has achieved an pinnacle, various page tours and end tours asked the Hong Kong three actors to represent from the beginning, to asked three places across two shore big to represent finally, the investment on star turned time of growth, the reason nothing but was the enormous influence of star. 李牧重生前那几年,华夏游戏市场和明星的融合度达到了一个极致,各种页游、端游从一开始请香港三线演员代言,到最后请两岸三地一线大咖代言,在明星上的投入翻倍增长,原因无非就是明星的巨大影响力。 Starts the grove scallion to represent some page of tours time, hangs the silk aura to be especially rich, everybody only thought that this game village, hangs the silk, but no one can think, in a while, while Deng Chao of red fire also represented this model of page to play, did Lenovo to Deng's sale price, everybody start some surprise game multi- making money at that time? But the real data is surprising, this village aura is full, in page game of feeling lo, both are the domestic page plays consecutively for two years especially most makes money, every year the running water exceeds 1 billion Yuan, it may be said that is gains money earned to succeed in obtaining to become tender. 最开始林子葱代言某页游的时候,吊丝气息格外浓郁,大家只觉得这款游戏山寨、吊丝,但谁也想不到,没过多久,正当红大火的邓抄也代言了这款页面游戏,联想到当时邓的身价,大家才开始诧异这款游戏到底有多赚钱？而真实的数据让人惊讶,这款山寨气息满满、感觉格外lo的页面游戏,连续两年都是国内页面游戏里最赚钱的,每年流水超过1000000000元,可谓是赚钱赚到手发软。 The influence of Li Mu very clear star, knows that the star is very easy to guide the user to pay expenses to realize the realization goal, but he is not willing to adopt to make the star carry the broadsword to do the advertisement lo to compel the pattern, best to conform in the game the image of star in very natural way, letting the user can npc in the game and star interacts, in this case, will match the star honorable person advertisement, the star blog and Tieba (Post It) propaganda interaction in the future again, will also play the huge auxiliary effect to the promotion of game. 李牧很清楚明星的影响力,也知道明星很容易引导用户付费实现变现目的,但是他可不愿意采取让明星扛着大刀拍广告的lo逼模式,最好是能够把明星的形象以非常自然的方式整合进游戏里,让用户能够在游戏中与明星npc互动,这样的话,将来再搭配明星真人广告、明星博客、贴吧宣传互动,对游戏的推广也会起到巨大的辅助效果。 In the future plan, Li Mu hopes that the star making use of resources of entertainment world the pinnacle, making the star resources another engine that promotes the developing product. 在未来的规划里,李牧希望把娱乐圈的明星资源利用到极致,让明星资源成为推动产品发展的另一台发动机。 At present Li Mu most is not worried is the entertainment world resources, his although has not mingled among the entertainment world, but final flow direction of very clear entertainment world deep river, all of entertainment world revolve „realization exit|to speak” actually. 李牧眼下最不担心的就是娱乐圈资源,他虽然没有混迹过娱乐圈,但是很明白娱乐圈这条深河的最终流向,其实娱乐圈的所有一切都围绕着“变现出口”。 The singer or the movie star, they pursue is the popularity, regardless of sang or makes a movie, the propaganda hyped, the primary purpose of star as well as its back company, was hopes that can find the good realization exit|to speak, transformed the fame as the income. 无论是歌星还是影星,他们追求的都是知名度,无论唱歌还是拍戏,无论是宣传还是炒作,明星以及其背后公司的根本目的,都是希望能够找到好的变现出口,将名气转化为收入。 Then, what person is most influential in entertainment world? It is not best music producer, is not the best director, but is in the hand has the platform of the most formidable resources as well as realization channel or individual. 那么,什么人在娱乐圈最有影响力？不是最好的音乐制作人,也不是最好的电影导演,而是手里拥有最强大资源以及变现渠道的平台或者个人。 Micro blog although does not make money, but most stars especially attach great importance to the micro blog, because the micro blog can provide formidable fans to gather the platform to them, this is any other platforms is unable to realize, so-called the singer or the movie star or the net are red, chooses in the micro blog manages and hypes individual online influence, for them, the micro blog is they must maintain the good object. 微博虽然不赚钱,但绝大多数明星都对微博格外重视,因为微博能够给他们提供一个强大的粉丝聚拢平台,这是其他任何平台都无法实现的,所谓无论是歌手还是影星或者网红,都选择在微博上经营和炒作个人线上影响力,对他们来说,微博就是他们必须要维系好的对象。 Li Mu pioneers had not had at present the beginning in China internet: Influence of which internet Corporation to the entertainment world cannot reach at present the Muye Science and Technology altitude, but Li Mu one after another operation, has made the entertainment world realize the internet dissemination ability ahead of time, therefore to the entire entertainment world, Muye Science and Technology is the exit|to speak of resources realization, is they must the platform that finds the way to flatter. 李牧在华夏互联网开创了一个眼下还不曾有过的先河:从来没有哪个互联网公司对娱乐圈的影响力能够达到目前牧野科技的高度,而李牧接二连三的运作,已经让娱乐圈提前认识到了互联网的传播能力,所以对整个娱乐圈来说,牧野科技是资源变现的出口,是他们必须想办法讨好的平台。 The influence has accomplished the foundation influence of Muye Science and Technology to star, but in this foundation, the audio-video product sale of Taobao adds on the entire channel promotion of Muye Science and Technology, in the singer community to entertainment world has brought more tremendous influence addition, therefore Li Mu can say at present very much self-confidently, the singer in three places across two shore, so long as is red, certainly positively will flatter Muye Science and Technology and Taobao net these two big platforms, Muye Science and Technology, if needs to help, the cost that needs to pay truly is low. 影响力造就了牧野科技对明星的基础影响力,而在这个基础上,淘宝的音像制品销售加上牧野科技的全渠道推广,又给娱乐圈中的歌手群体带来了更大的影响力加成,所以目前李牧可以很自信的说,两岸三地的歌手,只要想红,就一定会积极讨好牧野科技和淘宝网这两大平台,牧野科技如果需要帮忙,真正需要付出的成本非常低。 Soon, Online Ticket System of Taobao net, once gets online, matches Li Mu own Cinema, certainly can theater huge shock to nation, what the Online Ticket System back represents is bigger user community, more convenient view shade buys tickets the experience, the simple answer electing place payment flow, behind these many convenience, the core data of true influence is the booking rate of theater. 用不了多久,淘宝网的网票系统一旦上线,搭配李牧自己的院线,一定可以给全国的影院一个巨大的震撼,网票系统的背后所代表的是更大的用户群体、更便捷的观影购票体验、更简答的选座支付流程,这么多的便利背后,真正影响的核心数据就是影院的上座率。 Li Mu has planned well a series to match the outreach activities of Online Ticket System, lets own Cinema through the Online Ticket System shock and influence entire profession. 李牧已经策划好一系列搭配网票系统的推广活动,来让自己的院线通过网票系统震惊和影响整个行业。 Matches the YY formidable generalization ability, Taobao and Alipay purchase payment channel, Online Ticket System certainly gradually will become all offline Cinema must elect, Li Mu will have the absolute assurance in a short time, will connect in Cinema of national major part own Online Ticket System. 搭配yy强大的推广能力、淘宝与支付宝的购买支付渠道,网票系统一定逐渐会成为所有线下院线的必选,李牧有绝对的把握在很短的时间内,把全国绝大部分的院线都接入到自己的网票系统内。 At that time, although Cinema in own, however the majority of movie ticket transaction does not grasp in own, oneself can control the domestic movie box office truly! 到那个时候,虽然院线不在自己手上,但是大部分的电影票交易都掌握在自己手里,自己就能够真正控制国内电影票房！ At the appointed time, through Online Ticket System to profession controlling, can make the enterprise show more formidable influence in front of the movie star community, at that time, can certainly use the extremely inexpensive cost, obtains the formidable resources of star video. 届时,通过网票系统对行业的把控,又能让企业在电影明星群体面前展现出更强大的影响力,到那个时候,一定可以用极其低廉的成本,获得影视明星的强大资源。 Moreover, Li Mu was not worried that Online Ticket System will run into the strong opponent, because looks over now domestic internet Corporation, no one has on the net ticket with the strength that oneself fight. 而且,李牧一点都不担心网票系统会遇到强大对手,因为纵观现在国内的互联网公司,谁都不具备在网票上跟自己一战的实力。 Tencent? Already only remaining spatial shells. 腾训？已经只剩下一个空壳子了。 Ali? Its LeTao was unable to get online. 阿里？它的乐淘都还没能上线。 beautiful Group? Slightly shade? Review? Sorry, these had not been born. 美团？微影？点评？抱歉,这些都还没出生。 Therefore, Li Mu's Online Ticket System looks like a foreign invasion species, does not have any enemy to exist in the native place, once were promoted, can realize the online full monopoly absolutely. 所以,李牧的网票系统就像是一个外来入侵物种,在本土是没有任何敌人存在的,所以一经推出,绝对能够实现线上的全盘垄断。 At that time, the entertainment world resources in film and television like the planet around the star, the determination will certainly close up to oneself. 到那个时候,影视方面的娱乐圈资源一定会像行星围绕恒星一样,自觉向自己靠拢。 If Muye Science and Technology needs the resources of some singer, then can communicate with the opposite party company directly, your singer comes to make the promotion for me, as the repayment, I to this singer entire channel promotion, the opposite party why not go ahead with it? 如果牧野科技需要某个歌手的资源,那么就可以直接跟对方公司沟通,你的歌手来为我做推广,作为回报,我会给这位歌手一次全渠道推广,对方何乐不为？ This way to the movie star is also same, if Muye Science and Technology needs the resources of some movie star, directly communicates with the opposite party company or the film and television company, making the movie star come to be the Muye Science and Technology promotion, accordingly, YY can unite together the movie that Online Ticket System pushes this movie star, this promotion can directly transform as the movie box office, to the promotion of influence say nothing. 这种方式对影星也是一样,如果牧野科技需要某个影星的资源,直接跟对方公司或者影视公司沟通,让影星来为牧野科技推广,相应的,yy可以联合网票系统一起推这位影星的电影,这种推广可以直接转化为电影票房,对影响力的促进就更不用说了。 In this case, in the future extrusion of each new product, must tie up the massive star resources to propagandize together, plays the twice the result with half the effort effect. 这样的话,未来自己每一个新产品的推出,都要捆绑大量的明星资源共同宣传,起到事半功倍的效果。 For example, if in the future own company develops the online game of Jin Yong work, oneself can definitely ask actor in the big pile of classics Jin Yong television work to come for the game platform to promote. 例如,将来自己的公司如果开发金庸作品的网络游戏,自己完全可以找一大堆经典金庸影视作品里的演员来为游戏站台推广。 What Demi-Gods and Semi-Devils is most popular is yellow Rihua, Chen Haomin? What the Return of the Condor Heroes is most popular is ancient Tian cheerful Li Ruotong? What the Deer and Cauldron is most popular is Chen Xiaochun? 天龙八部最受欢迎的是黄日桦、陈昊民？神雕侠侣最受欢迎的是古添乐和李若桐？鹿鼎记最受欢迎的是陈晓春？ ok, communicates with the opposite party company directly, coming resources to replace, lets these star incarnation have played the role, becomes npc of game appears in game that in 1 million even thousands of people hotly play, you help me in this level, I help you in other levels, simultaneously this to star oneself is also a huge promotion, back the company to star as well as the star, definitely wishes for earnestly. ok,直接跟对方公司沟通,来一次资源置换,让这些明星自己化身自己出演过的角色,成为游戏的npc出现在一款1000000甚至千万人热玩的游戏里,你在这个层面帮我,我就在其他层面帮你,同时这对明星自身也是一个巨大的推广,对明星以及明星背后的公司来说,肯定求之不得。 Had the fusion entertainment world resources overall after the plan, Li Mu looks for Ding Zhenglin and Lin Qingya, proposed a new work instruction to two people. 有了融合娱乐圈资源的全盘打算之后,李牧找来丁正林和林清雅,对两人提出了一个新的工作指示。 „Qingya, the company increases a copyright purchase section, is responsible for recruiting the talented person in content by you from the three places across two shore major publishing houses, film and television and music company, after the team forms completes, hands over by Old Ding is responsible.” “清雅,公司增加一个版权采购部,由你来负责从两岸三地各大出版社、影视、音乐公司招聘内容方面的人才,团队组建完成之后,交由老丁来负责。” Ding Zhenglin is Sequoia comes out, understands the capital operation, is responsible for the capital operation in Muye Science and Technology, therefore Li Mu wants to hand over in his hand to be responsible for the copyright purchase section, he excels at the investment and purchase of company and product, does the investment purchase of intellectual property definitely is not the issue. 丁正林是红杉出来的,懂资本操作,在牧野科技也负责资本运作,所以李牧想把版权采购部交到他的手里负责,他擅长公司、产品的投资与收购,来做知识产权的投资收购肯定不是什么问题。 Why two people not too clear Li Mu must establish a copyright purchase unit, just wants to query the reason, Li Mu, not only had not explained, instead directly has issued the first duty to Ding Zhenglin: „After copyright purchase section was established, the first duty of your team the game copyrights of all works buys Mr. Jin Yong, plays including but not limited to , the computer client side, the web end as well as the cell phone end, the deadline is...... Ten years, not, 20 years!” 两人不太明白李牧为什么要成立一个版权采购部门,刚想问清缘由,李牧非但没解释,反而直接给丁正林下达了第一个任务:“版权采购部成立之后,你团队的第一个任务就是把金庸先生所有作品的游戏版权买回来,游戏包括但不限于电脑客户端、web端以及手机端,期限是……十年,哦不,20年！”
To display comments and comment, click at the button