RINAPE :: Volume #9

#848: Is a good judge of talent, is the opponent

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Teacher Lei decides to join Muye Science and Technology, to Li Mu is the especially rare good news. 雷教主决定加入牧野科技,对李牧来说是格外难得的好消息。 Since rebirth, he realized more and more, truly has the talent of operation talent to be rarest. 重生至今,他越来越意识到,真正有运营天赋的人才最为难得。 The operation pattern in Li Mu eye is big, is not the common operations personnel can compare, he wants cannot stimulate some point operations personnel, what he wants is understands the operation, to stimulate an entire expert. 李牧眼里的运营格局非常大,并非一般的运营人员可以比拟,他想要的也不是能够盘活某一点的运营人员,他要的是懂运营、能够盘活一整面的牛人。 Unlike the technologies, products as well as other support links, the operation is true and profit and part of running water hook, everyone's effort, everyone gathers the resources that becomes, how the realization, how changes many present to come, to depend entirely on the operation. 与技术、产品以及其他支撑环节不同,运营是真正和利润、流水挂钩的部分,所有人的努力、所有人汇聚而成的资源,怎么变现、怎么变出更多的现来,全靠运营。 Brother Liu is the operation expert, but Li Mu regards as important him, in the overall situation controls on ability, after all previous life Jingdong can sit the business to consumer highest post, can complete that huge order volume, to handle so many suppliers, to complete that large amount of purchase, and maintains several tens of thousands of people of logistics teams, the powerful overall situation has not controlled the ability is not possible to succeed. 刘师兄是个运营好手,但是李牧更看重他在全局把控上的能力,毕竟上辈子京东能够坐上b2c的头把交椅,能够完成那么庞大的订单量、搞定那么多供应商、完成那么巨额的采购,并且维持数万人的物流团队,没有强大的全局把控能力是根本不可能成功的。 To see Brother Liu to have the big ability intuitively, only needs Jingdong that had a look in 2004 to establish, Dangdang that as well as in 1999 established, the market value disparity in 2016, knows that between Brother Liu and Li Guoqing at least were away from more than 100 Chen Ou. 想直观的看出刘师兄有多大的能力,只需要看看2004年创立的京东,以及1999年创立的当当,在2016年时的市值差距,就知道刘师兄和李国清中间至少隔着一百多个陈鸥。 The critical moment at present claiming markets by making preemptive investments, Li Mu wants the rapid growth, cannot advance the function post that controls the overall situation to come up Brother Liu now, therefore Li Mu strongly wants him most energy to Taobao Logistics, the Taobao net, oneself are going against either, either oneself find the person to withstand/top. 眼下正是跑马圈地的关键时刻,李牧要快速发展,就不能现在把刘师兄推到把控全局的职能岗位上去,所以李牧要他把大多数的精力都集中到淘宝物流,淘宝网这边,要么自己顶着,要么自己找人顶着。 Temporarily withstand/top one also good, but if needs to withstand/top for a long time, Li Mu cannot bear, therefore in the Teacher Lei Li Mu mind holds the post of the Taobao chief Operations Officer optiman. 暂时顶一顶还行,但如果长期需要自己顶着,李牧自己也受不了,所以雷教主正是李牧心目中担任淘宝首席运营官的最佳人选。 Teacher Lei although studies the computer family background, the ability that but operates is not the average person can compare absolutely, he for the hungry marketing approach that Xiaomi builds is MU Online / miracle of China handset industry, the although industry and society to him has different opinions simply, but Li Mu is admiring to him, this person knows oneself want anything, and is willing to spare nothing to achieve own goal , is also capable of sufficient supporting him to achieve the goal truly, therefore this person is especially rare. 雷教主虽然是学计算机出身的,但运营的能力绝对不是一般人能够比拟的,他为小米打造的饥饿营销模式简直是华夏手机行业的一个奇迹,虽然行业以及社会对他褒贬不一,但李牧对他还是非常钦佩的,这种人知道自己要什么,并且愿意不惜一切代价去实现自己的目标,同时又有足够的能力支撑他真正实现目标,所以这种人格外难得。 Where the Li Mu's plan first is the Teacher Lei Taobao chief Operations Officer role, takes the operation work of Taobao, simultaneously coordinates to plan to build the Taobao self-management system with Liu Qiangdong, if in the future will have the opportunity to do the hardware, must pull out again Teacher Lei, making him be him most to excel is also handles the best matter- will make the hardware, and will make the comprehensive hardware ecology. 李牧的计划就是先把雷教主安在淘宝首席运营官的角色上,把淘宝的运营工作拿起来,同时和刘镪东配合筹建淘宝自营体系,将来如果有机会搞搞硬件,一定要把雷教主再抽出来,让他去做他最擅长也是做得最好的事情-做硬件,并且做全面的硬件生态。 Because Teacher Lei intends to join, Li Mu deliberately postponed the conference of Taobao daily use articles promotion, decided that first after Teacher Lei came to an arrangement, then calls him together to participate in this promotion planting. 正因为雷教主有意加入,李牧刻意推迟了淘宝日用百货促销活动的会议,决定等先跟雷教主谈妥之后,再招呼他一起来参与到这次促销活动种来。 Li Mu attaches great importance to this promotion especially, if previous Brand Day is the beginning tune of Taobao net first show time, then these is the next to last act program of Taobao net first show time, if this time can open up the perspective, then domestic will certainly start to enter the people's Online shopping time ahead of time, moreover he also believes that so long as Teacher Lei participates in this promotion, he will certainly have extremely strong sense of belonging and attachment psychology to the Taobao net thoroughly, can so change the people's lives in this age the platform, to him, absolutely is the long-awaited best platform. 李牧对这一次的促销活动格外重视,如果说上一次的品牌日是淘宝网首秀的开场曲,那么这一次就是淘宝网首秀的压轴曲目,如果这一次能打开局面,那么国内一定会提前开始进入全民网购的时代,而且他也相信,只要雷教主参与进这一次的促销,他一定会彻底对淘宝网产生极强的归属感和依附心理,一个能够在这个年代如此改变民众生活的平台,对他来说,绝对是梦寐以求的最佳平台。 Next morning, Teacher Lei starts to return to Yanjing. 翌日上午,雷教主启程返回燕京。 Last night and after Chief Ma drank up the liquor, Teacher Lei thinks on the bed of hotel a night, what thought is the present situation, thinks carefully, Joyo basically broke down, Seasun also broke down most probably, in this case, even if Li Mu has not dug itself to go to Taobao, oneself had no way to continue in Kingsoft to treat, only then left job this road to walk, why as, various relations was also intriguing. 昨晚与马总喝完酒之后,雷教主在宾馆的床上想了一夜,想的是自己眼下的处境,仔细想想,卓越基本上垮了,西山居也垮了大半,这种情况下,就算李牧没挖自己去淘宝,自己也没法继续在金山待下去了,只有离职这一条路可以走,至于为什么,这其中的各种关系也是错综复杂。 After arriving at Yanjing, Teacher Lei takes taxi to go to Kingsoft directly, with own a good judge of talent, is own boss Qiu Bojun meets. 到达燕京之后,雷教主直接打车前往金山,与自己的伯乐,也是自己的老板邱波君见面。 Teacher Lei and Qiu Bojun are acquainted for many years, outside in the person eyes, Qiu Bojun truly is Teacher Lei a good judge of talent, feeling naturally, Teacher Lei for in Kingsoft that to repay a debt of gratitude was duty-bound not to turn back offers to serve so many years, but in fact was, two people relations did not look that good. 雷教主与邱波君相识多年,在外人眼里,邱波君确实是雷教主的伯乐,也自然而然的觉得,雷教主是为了报恩才义无反顾的在金山奉献服务了这么多年,但实际上是,两人的关系远不是看起来那么好。 This time Teacher Lei has grown is has the internet big shot of ability and qualifications, he is the Kingsoft shareholder, is the Joyo.com chairman, if not Li Mu's Taobao the inconsistency of Joyo impact, Teacher Lei absolutely is in the industry one of the extremely great people near the top, he especially is also intense in the competition of Kingsoft and Qiu Bojun, a mountain does not allow two tigers, Teacher Lei to wield Kingsoft to have truly holds to read enormously, however the Qiu Bojun qualifications are older than him, the position is higher than him, not he can easily shake. 此时的雷教主已经成长为一个颇有能力和资历的互联网大佬,他是金山的股东,是卓越网的董事长,如果不是李牧的淘宝把卓越冲击的七零八落,雷教主绝对是行业内极其靠前的大人物之一,他在金山与邱波君的竞争也格外激烈,正所谓一山不容二虎,雷教主对真正执掌金山是有极大执念的,但是邱波君的资历比他老,地位比他高,并非他可以轻易撼动。 Two people the surprise in idea are cause two people to relate gradually meet the cold key to be, Qiu Bojun is the programmer family background, is the father of wps, to him, he pays great attention to software development this technological line. 两人在理念上的诧异是导致两人关系逐渐遇冷的关键所在,邱波君是程序员出身,是wps之父,对他来说,他更注重软件开发这条技术路线。 In the Teacher Lei bone is a talent who carries out the operation and marketing, similarly is also a careerist, he had thought that China internet genuine exceedingly high road, is not develops the software earnestly, but building and operation in platform. 雷教主骨子里就是一个搞运营、营销的人才,同样也是个野心家,他早就觉得华夏互联网真正的通天之路,绝不是埋头开发软件,而在平台的打造与运营。 Joyo.com is the e-Commerce platform, uses Amazon as the benchmark, a localization e-Commerce platform that imitates, this is also one of things Teacher Lei most wants to make, does e-Commerce, makes one like Amazon frequently the big internet enterprises of billions and tens of billions USD estimate values. 卓越网是电商平台,是以亚马逊为标杆,模仿出来的一个本土化电商平台,这也是雷教主最想做的事情之一,搞电子商务,做一个像亚马逊那样动辄几十亿、上百亿美元估值的大型互联网企业。 Meanwhile, Teacher Lei also realized that the network Game tremendous room for profits, he thinks very much Kingsoft can develop and operate own network Game, therefore especially is careful to Seasun, but these have very big difference from the Qiu Bojun thought. 同时,雷教主也意识到网络游戏的巨大利润空间,他很想金山能够开发及运营自己的网络游戏,所以才对西山居格外上心,但是这些都与邱波君的思想有很大差异。 The Chief Lei using energy tremendous strength, caught these two unusual opportunities, is thinking turned over/stood up by these two domains, proved strength that oneself were a cut above others, these two projects, looked like Teacher Lei to two turning over/standing up wars that oneself prepared, won, above oneself had the opportunity to sit a position in a hierarchy ; Lost, the present position will not guarantee. 雷总费劲九牛二虎之力,才争取到了这两个非同一般的机会,本想着靠这两个领域翻身,来证明自己高人一等的实力,这两个项目,就像是雷教主给自己筹划的两场翻身之战,打赢了,自己有机会坐上头把交椅;打输了,自己现在的地位也将不保。 What didn't expect is, these two projects actually under the Li Mu's influence, basically announced lose. 没想到的是,这两个项目竟然都在李牧的影响下,基本上宣告折戟。 Joyo.com destroyed destroys is choosing mistakenly the direction, should not imitate the Amazon way to success to make the books in the China market, the China book market has not prospered, did e-Commerce possibly emerge in this market? It looks like constructs the house on wind-drift sand, the Li Mu's chariot rumble rolls by from side, even without special steamroll it, without opens fire to it, it falls into the wind-drift sand because of the vibration of chariot. 卓越网毁就毁在选错了方向,不该模仿亚马逊的成功之道在华夏市场做图书,华夏图书市场从来就没有繁荣过,电子商务又怎么可能在这个市场里脱颖而出？它就像是建在流沙上的房子,李牧的战车轰隆隆从旁边驶过,甚至没专门碾压它,也没向它开炮,它自己就因为战车的震动而陷入流沙之中。 As for Seasun...... the present basically is the down condition. 至于西山居……眼下基本上已经是宕机状态了。 Two projects lose in abundance, in this case, Teacher Lei is very at heart clear, oneself are very difficult to stand firm in Kingsoft, with its this, might as well leave job to do a point bigger matter with Li Mu together, in any case oneself present ideological mode and Kingsoft board of directors have the big difference , to continue to stay behind, oneself will be instead more passive. 两个项目纷纷折戟,在这种情况下,雷教主心里很清楚,自己在金山很难重新站稳脚跟,与其这样,不如离职去跟李牧一起做点更大的事,反正自己现在的思维模式和金山董事会已经有了巨大的分歧,继续留下,自己反而会更加被动。 Qiu Bojun didn't expect Teacher Lei went to Zushixiang, comes back to with oneself raise unexpectedly leaves job, on the mouth although is speaking the comfort words, but unavoidably also somewhat is at heart self-satisfied. 邱波君没想到雷教主去了一趟珠市,回来竟然就要跟自己提离职,嘴上虽然说着安慰的话,但心里却难免也有些得意。 In his opinion, Lei Jun in the two years floating is a little fierce, has carried out the performer who oneself order from beforehand one completely, will turn into one often to refute the opinion, and has been trying to make other attempts bothering, Qiu Bojun for the general situation, gave the opportunity that he attempted, what didn't expect was, two attempts were actually failed. 在他看来,雷君这两年飘的有点厉害,已经从之前一个完全执行自己命令的执行者,变成了一个经常会反驳自己意见,并且一直在试图做其他尝试的搅局者,邱波君为了大局,给了他尝试的机会,但没想到的是,两个尝试竟然都失败了。 Teacher Lei has not accepted the stair that Qiu Bojun gives, he is determined to leave job, thinks own present has no longer suited the development of Kingsoft, Qiu Bojun detains unsuccessful, quick also then gave up detaining, serious chatted the stock with him. 雷教主没有接受邱波君给的台阶,他执意要离职,认为自己现在已经不再适合金山的发展,邱波君挽留未果,很快也便放弃了挽留,一本正经的跟他聊起了股份。 The meaning of Qiu Bojun is, Teacher Lei is determined to leave job not to have the issue, before promised that gives his stock, according to the contract he has been able to attain most, Kingsoft according to the contract, will take back the remaining small some stocks, Teacher Lei does not have the opinion. 邱波君的意思是,雷教主执意要离职也没问题,之前许诺给他的股份,按照合同他已经可以拿到大半,金山会按照合约,将剩下的小部分股份收回,雷教主对此没有意见。 Teacher Lei also is very at heart clear, Qiu Bojun not really has to imagine to keep itself, had the possibility to want by oneself to leave job very much to leave, two people although was a friend, but worked and on career is actually the out-and-out competitor, everyone wanted to exceed the opposite party, or did not make the opposite party surpass itself, Teacher Lei was also well aware. 雷教主心里也很清楚,邱波君并非真的有意想留自己,很有可能早就想让自己离职走人了,两人虽然是朋友,但工作与事业上却是不折不扣的竞争对手,大家都希望胜过对方,或者不让对方赶超自己,雷教主对此也心知肚明。 Talked about the matter of stock, Qiu Bojun then chats Joyo.com the topic. 聊完股份的事情,邱波君便把话题聊到了卓越网。 Qiu Bojun also knows, if Lei Jun walked, how this website following should operate, no one excels, no one had confidence that saves from the declining tendency it, therefore Joyo.com likely died, if Lei Jun walked, does the matter that Joyo.com gives way whom make be a scapegoat? Whom he walked with its wants to make be a scapegoat again, is inferior to make him sell out Joyo.com now, gets it over and done. 邱波君也知道,如果雷君走了,这个网站后续该怎么操作,没人擅长,也没人有把握把它从颓势中挽救出来,所以卓越网很可能就这么死掉,如果雷君走了,卓越网垮掉的事情让谁来背锅？与其等他走了再想让谁背锅,不如现在就让他把卓越网卖掉,一劳永逸。 Therefore Qiu Bojun changes the past animosity Taobao net initial price too low attitude, said to Teacher Lei: „This, Joyo is you establishes single-handedly, if you must leave Kingsoft, I meet to chat again with Lenovo | mental association that side person in charge, striving make them also agree that makes a move to sell out Joyo.com, you do a matter for the company finally, completes the sell of Joyo.com, is so many years finishes what one starts in Kingsoft.” 于是邱波君一改之前嫌淘宝网开价太低的态度,对雷教主说:“这样吧,卓越是你一手建立的,如果你要离开金山,那我跟联想那边的负责人再碰个面聊一下,争取让他们也同意把卓越网出手卖掉,你最后再为公司做件事,完成卓越网的出售,也算是这么多年在金山有始有终。” Teacher Lei nods, without hesitation complies, Joyo.com is must do, being defeated oneself was naturally responsible, by the words that 10 million estimate values sell out, Kingsoft and Lenovo | mental association these two major stockholders also receive some costs, part has lost money, could not fish, therefore made Joyo.com the pot, oneself must carry. 雷教主点了点头,毫不犹豫的答应下来,卓越网是自己要做的,失败了自己自然有责任,以一千万的估值卖掉的话,金山和联想这两个大股东也只是收回来部分成本,还有一部分已经亏损进去,捞不回来了,所以把卓越网做垮了的这个锅,自己必须背。 Therefore, Qiu Bojun makes Teacher Lei first rest in the company, oneself ride in a carriage to arrive at Lenovo | mental association, with the related connection person sits together discussed matter that Joyo.com acts. 于是,邱波君让雷教主先在公司休息,自己乘车来到联想,与相关的接口人坐在一起讨论卓越网出手的事情。 Teacher Lei wants to meet to chat at this moment impatiently with Li Mu, asks Li Mu, if join Muye Science and Technology, needs to make anything, can obtain anything, where appropriate, oneself join Taobao, if inappropriate, oneself go out to start an undertaking simply. 雷教主此刻迫不及待想跟李牧见面聊一聊,问问李牧如果自己加入牧野科技,需要做什么,能得到什么,如果合适,自己就加入淘宝,如果不合适,干脆自己出去创业。 Thinks of here, Teacher Lei relates with Liu Qiangdong immediately, Liu Qiangdong found Li Mu, Li Mu is calculating the time, makes with Teacher Lei: 8 : 00 pm, meets to speak in detail. 想到这里,雷教主立刻跟刘镪东联系,刘镪东又找到李牧,李牧算着时间,与雷教主约好:晚上 8 点,见面详谈。
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