RINAPE :: Volume #9

#843: The strategy is supplementary

LNMTL needs user funding to survive Read More

Li Mu's Happy Farm from stealing the vegetable/dish starts, after the unceasing development, as well as dies knocks the fast renewal iteration with «QQ Fishery», now entire Game already basically and in the later generation roaming very fiery/popular «Hao123 y-day»( Hay Day) was similar. 李牧的开心农场从偷菜起步,经过自身不断的发展,以及跟《qq渔场》死磕时快速的更新迭代,现在整个游戏已经基本上和后世手游里非常火爆的《hay-day》(卡通农场)差不多了。 Actually looks like in Li Mu, this full power seizes the user fragment time Game, is most suitable to place in the mobile platform to operate, however the present smartphone also just had a wee bit seeds, but also does not have any cell phone environment can support such Game roaming change/transform. 其实在李牧看来,这种全力抢占用户碎片时间的游戏,最适合放在手机平台上运作,但是眼下的智能手机还只是刚刚有了一丁点的萌芽,还没有任何手机环境能够支撑这样的一款游戏手游化。 Let alone the hand swam, by the gp expensive fees, 90% mobile phone users will not currently have any demand of data transfer. 别说手游了,以国内目前gp的昂贵资费来看,90%的手机用户都不会有任何数据传输的需求。 Therefore looks like in Li Mu, the most actual promotion path, develops the end roaming, holds the childhood friend end roaming, overall volume control in 100 m Boss, so long as realizes most material localizations, the few material online loads were enough, as the matter stands not only benefits the Game experience promotion of Happy Farm, the most important thing is, can in the future a easier conformity to the YY ecology. 所以在李牧看来,最实际的升级道路,就是开发端游,开发小型端游,整体的体积控制在100mb以内,只要实现大部分素材本地化,少量素材在线加载就足够了,这样一来不但更有利于开心农场的游戏体验提升,最重要的是,将来可以更容易的整合到yy生态中来。 Once the terminal migration development is completed, YY follows up to renew, in product interface increases one „Happy Farm” button, thinks that YY Game Hall is the same, the user's click on YY, will open the client side also to complete to register gently automatically, played that's alright directly. 一旦端游化开发完成,yy就跟进更新,在产品界面里增加一个“开心农场”的按钮,就想yy游戏大厅一样,用户在yy上轻轻一点击,就会自动打开客户端并且完成登录,直接玩就行了。 As the matter stands, YY user's viscosity promotion to the Game, is not only will be inevitably favorable for the overseas promotion again, has very big help to the domestic strategic layout. 这样一来,yy用户对游戏的粘度必然还会再有一个提升,不仅仅是对海外推广有利,对国内的战略布局也有很大帮助。 Is Li Mu has this idea incessantly, actually Kong Lingyu as well as other technical personnel have this idea. 不止是李牧有这个想法,其实孔令宇以及其他的技术人员也有这个想法。 Happy Farm is well aware to Muye Science and Technology important everyone, with its constant development, the page Game carrying/sustaining way truly became its development shackles, if to conducts the same rank to promote based on page Game, is beset with difficulties, therefore also truly arrived at the opportunity at this time breaking the shackles and bath hot rebirth. 开心农场对牧野科技的重要性所有人都心知肚明,随着它的不断发展,页面游戏的承载方式确实成了它的发展桎梏,如果向在页面游戏的基础上进行同级别提升,困难重重,所以这个时候也确实到了一个打破枷锁、浴火重生的机会了。 The idea of Happy Farm terminal migration obtained everyone's unanimous approval, Kong Lingyu supplemented a concept, said: „Boss oss, I thought that " after Happy Farm » end roaming develops completes, we can take page roaming Heduan to swim synchronously advance, end roaming that fine builds as most perfect solution, simultaneously gradually weakens the fine degree of page of tours, gives it the downsizing and makes it a lightweight solution, both in data level common, in this case, our users had many choices.” 开心农场端游化的想法得到了大家的一致认同,孔令宇补充了一个概念,说:“boss,我觉得《开心农场》的端游开发完成之后,我们可以把页游和端游同步推进,把精细化打造的端游作为最完美的解决方案,同时逐渐削弱页游的精细化程度,给它瘦身并让它成为一个轻量级的解决方案,两者在数据层面上共通,这样的话,我们的用户就有了更多的选择。” „Good idea!” The Li Mu hear, is really at present one bright! “好想法！”李牧听完,真的是眼前一亮！ A model of significant product, must to the user many choices, the page roaming have the strength and weakness of page of tours, carries roaming Yeyou own strong point and weak point, these two mix to be able each other to be supplementary reasonably. 一款意义重大的产品,一定要给用户更多的选择,页游有页游的优势与劣势,端游页游自己的长处与短处,这两者合理调配才能彼此互补。 If «Happy Farm» future during development client side edition continues to retain page of panels, is also not enough to form the obvious strategy to be supplementary with the client side edition, must like Kong Lingyu said that is finer, making the page edition that the client side edition does more facile, in other words, after the future client side edition gets online, not only does not promote the page edition the picture and material quality, instead must continue to reduce in the original foundation , to promote page edition load velocity. 《开心农场》的未来如果只是在开发客户端版本的同时继续保留页面板,那么还不足以和客户端版本形成明显的战略互补,就得像孔令宇说的那样,把客户端版本做的更精美,让页面版本变得更轻便,也就是说,在未来客户端版本上线之后,不但不提升页面版本的画面、素材质量,反而要在原有基础上继续降低,来提升页面版本的加载速度。 The supplementary goal, is to let the user as far as possible download(ing) client side, but does not force him to the download(ing) client side, as the matter stands, the user can mix according to own situation free choice, if on the computer has the client side, naturally is the direct log in client side plays conveniently ; Without the client side, or wants to open to look that then the page edition is more convenient quickly. 互补的目的,是让用户尽可能下载客户端,但又不逼迫他必须下载客户端,这样一来,用户就可以根据自己的情况自由选择调配,电脑上如果有客户端的,自然是直接登陆客户端玩最方便;但如果没有客户端,或者只是想打开进来看一看的,那么页面版本就更加方便快捷。 Makes also the advantage, that is even if the client side edition does again well, after all some users will not want the download(ing) client side, in this case, retains the page edition also to continue the reserved user, reduces the user to drain as far as possible. 这么做还有一个好处,那就是就算客户端版本做得再好,毕竟还是会有一部分用户不愿意下载客户端,这样的话,保留页面版本还可以继续保留用户,尽可能的降低用户流失。 Therefore, Li Mu sets the specific strategy immediately: „Immediately builds a «Happy Farm» end in Muye Science and Technology parades somebody through the village the team, conducts client side to Happy Farm, meanwhile must establish a Game plan team, in the existing Happy Farm foundation, conducts to Game further promotes, the promotion direction is: The development map and the entire system of development planter, cultivation as well as agricultural products processing, meanwhile must going a step further development mission system, making Game fun.” 于是,李牧立刻定下具体策略:“立刻在牧野科技内部搭建一个《开心农场》端游团队,对开心农场进行客户端化,同时还要成立一个游戏策划团队,在现有的开心农场基础上,对游戏进行进一步升级,升级的方向是:拓展地图、拓展种植、养殖以及农产品加工的整个体系,同时还要进一步开发任务系统,让游戏变得更加好玩。” Lin Qingya said: „Happen, we just recruited talent in a number of Game aspects, can make them practice acquiring a skill with this project.” 林清雅说:“正好,咱们刚招了一批游戏方面的人才,可以让他们拿这个项目练手。” Kong Lingyu said with a laugh: „Qingya, Boss oss must develop the overseas market with this Game, cannot make everyone take this project to practice acquiring a skill, but must make everyone take this project to prove own strongest strength!” 孔令宇笑着说:“清雅,boss是要拿这款游戏拓展海外市场的,不能让大家拿这个项目练手,而是要让大家拿这个项目来证明自己的最强实力啊！” Lin Qingya smiles: „Is I expresses contains errors, I basically am your meaning.” 林清雅抿嘴一笑:“是我表达有误,我基本上就是你这个意思。” Li Mu asked her: „The Game aspect, when can the Seasun person arrive at the post?” 李牧问她:“游戏方面,西山居的人什么时候能到岗？” Lin Qingya said: „Next week can arrive at the post, they have proposed on Monday leave job to apply, simultaneously starts to make the preparation of Yanjing, if Kingsoft has not authorized this Friday, they forced to leave job and come Yanjing directly.” 林清雅说:“下周就可以到岗,他们周一已经提出离职申请,同时开始做来燕京的准备,如果本周五金山没批准的话,他们就强制离职、直接来燕京了。” Li Mu nods, asked: „My previous asking that does Xu Bo, when enter the duty?” 李牧点了点头,又问:“我上次问的那个徐渤,什么时候入职？” Lin Qingya said: „Xu Bo also in the departed stage, should be able to enter the duty as soon as possible, after I break up later, makes that side the human affairs communicate again with him.” 林清雅说:“徐渤也在离职阶段,应该尽快就能入职,我待会散会之后让人事那边再跟他沟通一下。” „Un.” Li Mu nods gently, at heart what thinks, if Xu Bo can arrive at the post as soon as possible, then this project can allow him to participate, he excels at the Game construction, particularly very one set in the system setting and duty setting, Game can never-ending, the duty system setting certainly be the most essential point, otherwise makes people feel shocking Game again, without outstanding duty system matching, will make the user feel that the Game content is gradually arid, subsequently gives up. “嗯。”李牧轻轻点了点头,心里想的是,如果徐渤能够尽快到岗,那么这个项目就可以让他参与进来,他本身就擅长游戏架构,尤其是在体系设定和任务设定上很有一套,一个游戏能不能经久不衰,任务体系设定一定是最关键的一环,否则再让人感觉惊艳的游戏,如果没有优秀的任务体系搭配,也会让用户感觉到游戏内容逐渐枯燥,继而放弃。 However, making Xu Bo participate yes, but his resume is too after all common, how to make him have certain right to speak in this project to be a problem, if Li Mu mentioned by name to make him do directly, looked like lacks certainly in others the theoretical support, will seem especially towering. 不过,让徐渤参与进来是可以,但他的简历毕竟太一般,如何让他在这个项目里拥有一定的话语权就成了问题,李牧如果直接点名让他来做,在其他人看来一定是缺乏理论支持的,会显得格外突兀。 A moment later, the Li Mu miraculous glow flashes, said with a laugh said: „I remember that Xu Bo is the NetEase team, «Westward Journey Online» it is a q version cartoon image for lord Game, in the breakthrough point as well as presents in the ponder of way should with our «Happy Farm» has certain connecting point, therefore this person can test, if he enters the duty is quite early, can enable he many participation this project, look some «Westward Journey» essence refinements comes out, integrates to our «Happy Farm».” 片刻之后,李牧灵光一闪,笑着说道:“我记得那个徐渤是网易团队的,《大话西游online》本身就是一款q版卡通形象为主的游戏,在切入点以及呈现方式的思考上应该和咱们的《开心农场》有一定的契合点,所以这个人可以试着用起来,如果他入职比较早的话,可以让他更多的参与进这个项目,看看能不能把《大话西游》的一些精华提炼出来,融入到我们的《开心农场》里来。” A Li Mu such saying, others have not thought that but felt Li Mu said is very reasonable, «Westward Journey» with «Hay Day» is close in the design style relatively, the NetEase person should be have a deeper sensibility. 李牧这么一说,其他人也就没有多想,只是觉得李牧说的挺有道理,《大话西游》在设计风格上跟《卡通农场》相对接近,网易的人应该能够有更深的感悟。 In the Li Mu's plan, Xu Bo had better be able plays the significant role in " Happy Farm » terminal migration project, in this case, oneself have the ample reason to promote him, and with his first hand exchange, once oneself have the ample reason to believe him, and profoundly exchanges with him directly, oneself can guide him independently to design a Game construction to come out. 在李牧的规划中,徐渤最好能在《开心农场》端游化的项目中发挥出重大的作用,这样的话,自己就有足够的理由提拔他,并且与他直接交流,一旦自己有足够的理由相信他并且直接与他深入交流,自己就可以引导他独立设计一个游戏架构出来。 But Li Mu also decides, no matter when the time comes Xu Bo comes out with what Game construction, so long as is not «Fantasy Westward Journey» calls the rework him totally, and guides him on closes up unceasingly toward «Fantasy Westward Journey», must compel Xu Bo to polish a «Fantasy Westward Journey» Game construction comes out, so long as he can do, oneself invest money, to throw the person immediately, full power development. 而李牧也打定主意,到时候不管徐渤拿什么游戏架构出来,只要不是《梦幻西游》自己就一概给他打回去重做,并且不断引导他往《梦幻西游》上靠拢,一定要逼着徐渤打磨出一个《梦幻西游》的游戏架构出来,只要他能做出来,自己立刻投钱、投人,全力开发。 Then, after financing, promoted the mentality of YY globalization process also to determine rapidly completely, pushed out with the investment and in US (America) YY of US (America) capital, makes the big Muye Science and Technology influence in the US (America) native place, finally went on the market in US (America), this is also Li Mu at present most ORIJEN (long for) aspect. 如此一来,融资后迅速推动yy全球化进程的思路也已经完全确定了,拿美国资本的投资、在美国把yy推出去、在美国本土做大牧野科技的影响力,最后在美国上市,这也是李牧眼下最渴望局面。 If this series of strategic plans can be accomplished, then YY can become a model of the world -class software, and in the immediate Instant Messenger domain around the world has the absolute advantage, so long as has this point foundation, can become world's top internet Corporation absolutely. 这一连串的战略规划如果能够实现,那么yy就能够成为一款世界级的软件,并且在世界范围的即时通讯领域内占据绝对的优势,只要具备这一点基础,就绝对能成为世界顶尖的互联网公司了。 Again speaking of «Happy Farm» this Game, itself has the perfect vegetarian materials storehouse, therefore it, if wants terminal migration, the overall work load is relatively low, the speed should be quick, if when the time comes the capital also arrived, can push one wave in the US (America) market now fiercely, first standing conquers in the US (America) market of internet industry most peak. 再说到《开心农场》这款游戏,本身就已经有了完善的素材库,所以它如果要端游化的话,整体的工作量相对较低,速度应该会很快,到时候如果资本也到位了,就可以现在在美国市场猛推一波,先把站在互联网行业最顶端的美国市场征服。 After saying over 50% funds to the YY globalization, Li Mu then starts to discuss with everyone remaining how 50% assign. 在说完了50%以上资金给yy全球化之后,李牧接着开始跟大家讨论剩下的50%怎么分配。 The new business research and development and development to a internet enterprise, are very important domains, is the YY ecological systems continually promotes the strong key, oneself must guarantee that the YY ecological systems have the new member to join unceasingly . Moreover the new member must operate in a short time enough product foundation. 新业务研发与拓展对一个互联网企业来说,是非常重要的领域,也是yy生态体系不断提升壮大的关键,自己必须要保证yy生态体系不断有新的成员加入,而且新的成员还要在短时间内运营出足够的产品基础。 For example present new product being developed, Blog. 比如现在正在开发的新产品,博客。 The development of Blog is the new business research and development stage, but how develops later to operate, how promote and how to make it the flag of China Self Media concept, needed the follow-up overall outreach efforts, this was like the promotion of Happy Farm, must spend, moreover ingenuity that must spend. 博客的开发属于新业务研发阶段,但是开发出来之后怎么运营、怎么推广、怎么让它成为华夏自媒体概念的旗帜,就需要后续整体的拓展工作了,这个与开心农场的推广一样,要花钱,而且要花的巧妙。 Li Mu inquired a Blog current development progress, this pure page product to the present Muye Science and Technology development team, simply is a piece of cake, let alone technical code majority and YY Space is general, the speed of development was faster. 李牧询问了一下博客目前的开发进度,这个纯页面产品对现在牧野科技的开发团队来说,简直就是小菜一碟,更何况技术代码大部分与yy空间通用,开发的速度就更快了。 Now Blog has developed more than half, again to one week can fully develop, when the time comes in then can conduct measures, soon can get online. 现在博客已经开发过半,再给一个多礼拜的时间就能够完全开发出来,到时候便可以进行内测,用不了多久就能上线了。 Chen Tong also attended the conference as future Blog person in charge today, chats the Blog future, Li Mu deliberately confesses him: „Senior Brother Chen, star Tieba (Post It) is the parent body of Blog, for the development of Blog, star Tieba (Post It) all resources will open to you, no matter what you move to take, this will be Blog in the future the big advantage, but to you, will be a huge test, your Qidian (Beginning) will be higher, the altitude that you must reach will also be higher, therefore you must take advantage of the good existing resources, well Blog this new product hatching!” 陈同今天作为未来博客的负责人也参加了会议,聊到博客的将来,李牧刻意交代他:“陈师兄,明星贴吧就是博客的母体,为了博客的发展,明星贴吧所有的资源都会向你开放,任你调取,这是博客未来巨大的优势,但对你来说,也是一个巨大的考验,你的起点越高,你要达到的高度也就越高,所以你一定要利用好现有的资源,好好把博客这个新产品给孵化出来！” ...... …… ps: Finally handles Chapter 3, asked the monthly ticket! This month only has 28! By the end of the month, everyone had helped support some ammunition shortly! Moreover, WeChat public number: gz Boss uge, sought a wave of attention! Advertisement language: The convenient attention, really likes being stationed forever! ps:终于搞定第三章,求月票！本月只有28天呀！眼看就已经到月底了,大家帮忙多支援些弹药吧！另外,微信公众号:gzbuge,求一波关注！广告语:顺手关注,真爱永驻！
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