Even if Sina in the future more than ten years of distance has nothing worthwhile besides Weibo (Micro Blog) and Blog, but Li Mu actually believes, the Sina net takes Portal website, to the control ability of content as well as hot spot is in domestic all Portal website is strongest. 即便新浪往后十几年的路程除了微博与博客之外乏善可陈,但李牧却始终认为,新浪网作为门户网站,对内容以及热点的把控能力是国内所有门户网站里最强的。 Chen Tong takes the Sina most senior content operations personnel, eminent. 这其中,陈同作为新浪最资深的内容运营人员,居功至伟。 Regardless of Blog or Weibo (Micro Blog), is a whole very simple product, a small team soon can complete develops it, therefore Blog and Weibo (Micro Blog) threshold is also low, but these two products want to do extremely is not easy truly, the reason is extremely low because of its basic threshold, but develops the threshold to be extremely high. 无论博客还是微博,都是一个整体非常简单的产品,一个小团队用不了多久就可以完整的将其开发出来,所以博客和微博的门槛也非常低,但是这两个产品想真正做起来却极其不容易,原因就是因为它的入门门槛极低,但是发展门槛极高。 Blog is also good, Weibo (Micro Blog), these two are only a presentation tool, can say one is the movie theater screen, one is the TV screen, the true test, presents to through the different screens the content of user. 博客也好、微博也罢,这两者都只是一个展示工具,可以说一个是电影院荧幕,一个是电视机屏幕,真正考验的,是通过不同的屏幕所呈现给用户的内容。 Sina Weibo (Micro Blog) succeeds, it seems like has the merit in three aspects in Li Mu, one was Twitter provides this new pattern and one is a Sina Blog many years of successful foundation as well as accumulation and another of lots of celebrity Blog, was Chen Tong to the content extremely specialized operation ability. 新浪微博之所以成功,在李牧看来有三个方面的功劳,一个是Twitter提供了这个新模式、一个是新浪博客多年成功基础以及大量名人博客的积淀、再一个,就是陈同对内容极其专业的运营能力。 Actually, Sina Blog can succeed, depended is also the operation of Chen Tong to content and controls the ability. 其实,新浪博客能成功,靠的也是陈同对内容的运营和把控能力。 Therefore , Sina Weibo (Micro Blog) can succeed, in the Li Mu eye, in three aspect merit, two many are related with Chen Tong. 所以说,新浪微博能成功,在李牧眼里,三方面功劳里,两个都多少与陈同有关。 Because believes that the sensitivity of Chen Tong to content, Li Mu ejected a moment ago the Tieba (Post It) concrete instance intentionally, for was ahead of time 0.1 points he, looked he in nowadays what kind of idea in 2002 can have. 正因为相信陈同对内容的敏感度,李牧才故意抛出刚才贴吧的具体事例,为的就是提前点一点他,看他在现如今的2002年能产生怎样的构思。 Li Mu cited in the example a moment ago, has disclosed several core key points: 李牧刚才举得例子里,已经透露出了几个核心关键点: First, so long as is the high-quality original content, has certainly the potential of dissemination widely ; 首先,只要是优质的原创内容,就一定有广为传播的潜质; Next, the user had demonstrated with practical action their demands to various original premium contents, a lot of original contents were Portal website cannot give ; 其次,用户已经用实际行动展示出了他们对各种原创优质内容的需求,很多原创内容是门户网站根本给不了的; Again, the user has produced to the manufacturer of premium content followed the psychology, in other words, not just the content of star will catch attention ; 再次,用户已经对优质内容的制造者产生了追随心理,也就是说,并非只有明星的内容才会受到关注; Such several points throw, actually enough had been clear to the demand of new carrier, is an open style individual column. 这么几个点都抛出来,其实对新载体的需求已经足够明确了,就是一个开放式的个人专栏。 Therefore, after disclosing relevant information, Li Mu asked Chen Tong intentionally: „Senior Brother Chen, according to you looks, in view of the high-quality content of netizen spontaneous creation, what way we should with go to the carrying/sustaining, and encourages and guides?” 于是,在透露出相关信息之后,李牧故意问陈同:“陈师兄,依你看,针对网友自发创造的精品内容,我们应该用什么方式去承载,并且加以鼓励和引导？” Chen Tong seriously pondered for quite a while, some lacking self-confidence said to Li Mu: „I think actually one product pattern comes carrying/sustaining content, but possibly not too fitting reality.” 陈同认真思考了半天,有些没底的对李牧说:“我倒是想到一种产品模式来承载这种内容,但是可能不太贴合实际。” Li Mu simply said: „We chatted, you said although.” 李牧便道:“咱们俩就是闲聊,你尽管说。” Chen Tong said: „The overseas have Blog recent two years to be popular, the old name called We Boss -log, was the meaning of network log, was actually belonged individual, and to the entire net public individual column, the user can in Boss log write various contents, others can visit his Boss log directly, then covered the content that he issued.” 陈同道:“国外有一种Blog最近两年非常流行,原名叫Web-log,是网络日志的意思,其实就是一个属于个人的、并且向全网公开的个人专栏,用户可以在blog里写各种内容,其他人可以直接访问他的blog,进而关注他发布的内容。” Li Mu hears here, expression pleasantly surprised saying: „Originally Senior Brother Chen has also studied Boss log.” 李牧听到这里,表情惊喜的说道:“原来陈师兄也研究过blog。” Chen Tong said: „Has studied, before the home, some people have attempted, but the user is not convinced probably, afterward also made this thing on no one again, therefore I worried that this pattern will place the home to be unaccustomed to the climate.” 陈同说:“研究过,国内之前也有人尝试过,不过用户好像并不太买账,后来也就没人再弄这个东西了,所以我担心这种模式放在国内会水土不服。” Li Mu laughs, said: „Why will user be unaccustomed to the climate?” 李牧哈哈一笑,说:“用户为什么会水土不服？” Chen Tong knits the brows, he does not understand the product, why therefore he cannot reach an agreement the domestic user not to catch cold to Blog. 陈同皱了皱眉,他不太懂产品,所以他也说不好为什么国内的用户对Blog并不感冒。 Thought for quite a while, Chen Tong also can only awkward shrugging: „I thought that possibly has the relations with our Internet users customs, concrete I cannot reach an agreement.” 想了半天,陈同也只能尴尬的耸肩:“我觉得可能跟我们的网民习惯有关系吧,具体的我也说不好。” In fact, domestic Blog truly continuously tepid, Sina also in 2005 in June introduces Blog this function, compares product innovation that this in 1998 sprouted, Sina entered 6-7 years later, proved sufficiently they for a long time to Blog did not favor. 事实上,国内的Blog确实一直不温不火,新浪也是在2005年的6月份才推出Blog这个功能,相比这个1998年就萌生出的产品创意来说,新浪六七才进入,足以证明他们长时间对Blog的不看好。 Blog can be hot internally, is actually because a netizen named Mu Zimei issued in a forum own diary, on -the-spot report vernacular literature of this large scale triggered praises of innumerable netizen all of a sudden, at this time, the domestic internet practitioner realized, network requirement can the carrying/sustaining look like Mu Zimei this favorite, as well as her the platform of diary fiery/popular content. Blog在国内之所以会火,其实是因为一个叫暮紫美的网友在一个论坛里发布了自己的日记,这种大尺度的纪实白话文一下子引发了无数网友的追捧,在这个时候,国内的互联网从业者才认识到,网络需要一个能够承载像暮紫美这种红人、以及她的日记这种火爆内容的平台。 At that time, everyone suddenly discovered, actually several years ago some Blog, were most suitable to bring carrying/sustaining „Mu Zimei” the focus of type, original content that as well as she wrote. 那个时候,大家才忽然发现,其实几年前就有的Blog,最适合拿来承载“暮紫美”式的焦点人物,以及她个人撰写的原创内容。 Afterward, Blog such as mushroom growth internet constantly emerges generally internally, is at that time, Blog had the Chinese of localization to transliterate the name: Blog. 随后,Blog如雨后春笋一般在国内互联网不断涌现,也是在那个时候,Blog才有了本土化的汉语音译名:博客。 Even translated the name late several years, when saw was appropriate the home after Blog stopped after getting a smattering not to hold the mentality of hope sufficiently. 连翻译名字都晚了好几年,也足以见得当时国内对Blog浅尝辄止后不抱希望的心态。 Facing Chen Tong does not determine the mentality, Li Mu says with a smile: „Senior Brother Chen, I gives you to analyze from the angle of product, why a few attempts will develop the Blog person to be defeated internally, as well as why will unable to make the Blog false appearance to you as well as its others home.” 面对陈同的不确定心态,李牧笑道:“陈师兄,我从产品的角度给你分析一下,为什么少数尝试在国内开发Blog的人会失败,以及为什么会给你以及其他人一种国内做不起来Blog的假象。” Chen Tong sits the straight body: „Chief Li please say.” 陈同坐直身体:“李总你请说。” Li Mu said with a smile: „You felt, what the product first needs is what?” 李牧笑道:“你觉得,产品首先需要的是什么？” Chen Tong thinks, said: „Plan? Localization?” 陈同想了想,说:“规划？定位？” Li Mu shakes the head: „It is not, what the product first needs is the soil.” 李牧摇摇头:“都不是,产品首先需要的是土壤。” Chen Tong very surprise: „Isn't product manager at the matter of doing, studies the product feature, the production orientation and product to experience these aspects?” 陈同很是诧异:“产品经理在做的事情,不都是研究产品功能、产品定位、产品体验这些方面吗？” Li Mu said with a smile: „That that you said is the common product manager.” 李牧笑道:“你说的那是一般产品经理。” Saying, Li Mu was also saying: „I give you to explain, why I said what the product first needs is the soil.” 说着,李牧又道:“我来给你解释一下,为什么我说产品首先需要的是土壤。” Chen Tong nods: „Listens in reverent attention.” 陈同点点头:“洗耳恭听。” Li Mu asked him: „If I told you, I had a product to form in one's mind, make one online to look at website of movie, massive movie digitizations passed to in own website, making the user online watch, did you feel this idea the issue?” 李牧问他:“如果我告诉你,我有一个产品构思,做一个在线看电影的网站,把大量电影数字化上传到自己的网站上,让用户在线观看,你觉得这个构思有没有问题？” Chen Tong said: „Does not have the issue, the video is the present Internet users most desperately short of content presents the way, to do first-year university student some slightly, the issue of speed and band width feared that couldn't solve? News short video within one minute is so difficult to realize, let alone frequently 90 minutes of even longer movie.” 陈同说:“没问题,视频是现在网民最急缺的内容呈现方式,不过如果想稍微做大一点,速率和带宽的问题怕是解决不了吧？一分钟以内的新闻短视频都那么难实现,更何况动辄九十分钟甚至更长的电影。” Initially Sina wants to make the online video news, the biggest problem on the card in the streaming media transmission, this point they cannot realize, but Li Mu by own streaming media solution, and powerful server and band width disposition, successfully promoted the video news, but also because of the bandwidth limited, must control is the short video . Moreover the quantity of this short video cannot be many, once otherwise mass users also watched, YY net also carrying/sustaining not. 当初新浪想做在线视频新闻,最大的问题就卡在了流媒体传输上,这一点他们没能实现,不过李牧凭借自己的流媒体解决方案,以及强大的服务器与带宽配置,成功推出了视频新闻,但也是因为带宽限制,必须控制为短视频,而且这种短视频的数量不可多,否则一旦大量用户同时观看,YY网也承载不了。 Li Mu looks at Chen Tong, said with a smile: „It seems like Senior Brother Chen you also has deep feeling.” 李牧看着陈同,笑道:“看来陈师兄你也是深有感触。” „Yes, has deep feeling......” Chen Tong to smile awkwardly, nods. “是啊,深有感触……”陈同尴尬一笑,点了点头。 Li Mu said: „You looked, your I know the video is the good breakthrough point, but our domestic network bandwidth speed is also not enough to support such product growth temporarily, therefore this is the soil is insufficient, in situation that the soil is insufficient, on the good product, the function of product is rashly good, localization again, plants in the soil of non- meet requirement, can be eventually dies.” 李牧说:“你看,你我都知道视频是个好切入点,但是我们国内的网络带宽速率暂时还不足以支撑这样的产品发育,所以这就是土壤不足,土壤不足的情况下,冒然上再好的产品,产品的功能再好、定位再准,种在不满足要求的土壤里,也终究会是个死。” The Chen Tong hear, held one to make him be enlightened at heart suddenly the general key point. 陈同听完,心里忽然抓住了一个让他醍醐灌顶一般的关键点。 He guessed the Li Mu's mentality finally, actually Li Mu was not really wants to ask oneself had what solution, actually he himself has thought the solution, moreover his solution was Blog! 他终于揣测到了李牧的思路,其实李牧并不是真的想问自己有什么解决方案,其实他自己早就想好了解决方案,而且他的解决方案就是Blog！ Thinks again carefully, before the domestic pioneer tried Blog to be defeated, perhaps was such as Li Mu said, this model of good product did not have soil that internally met the requirement, rashly the planter, seemed like crops in the saline, can succeed blames. 再仔细想想,之前国内创业者尝试Blog之所以会失败,恐怕就是如李牧所说,这款好的产品在国内还不具备符合要求的土壤,冒然种植,就好像是在盐碱地里种庄稼,能成功就怪了。 However, beforehand Blog does not have the soil, currently has the soil? 但是,之前的Blog没土壤,现在难道就有土壤了？ Chen Tong looks to Li Mu, asked him earnestly: „Chief Li, you thought that now the home does have the foundation soil that the Blog development has needed?” 陈同看向李牧,认真的问他:“李总,你觉得现在国内已经具备了Blog发展所需要的基础土壤了吗？” Li Mu similarly earnest nod of: „Just entered starts the Blog best window.” 李牧同样认真的点了点头:“刚刚进入上马Blog的最佳窗口期。” Li Mu is not has a smattering of knowledge and only knows to internet the youth who the duplication copies, without Tieba (Post It) builds the good foundation ahead of time, in 2002 played Blog, oneself can also die was very miserable, because this product internally market absolutely would have no soil that met the requirement, without the soil also means that does not have any content came to it the carrying/sustaining, was equal first produces the electric lamp in even electricity no situation. 李牧不是对互联网一知半解、只知复制照搬的愣头青,如果没有贴吧提前打好的基础,2002年玩博客,自己也一定会死的很惨,因为这个产品在国内市场根本就没有符合要求的土壤,没有土壤也就意味着根本没有什么内容来给它承载,等同于在连电都没有的情况下先造电灯。 However, present in 2002 no longer is previous life in 2002, previous life in 2002, China internet was also at the small number of people to create the content, most people digested the content the time, the communities of these digestion contents have not made the impulsion of content. 但是,眼下的2002年已经不再是上辈子的2002年,上辈子的2002年,华夏互联网还处在少数人创造内容,多数人消化内容的时代,这些消化内容的群体还没有制造内容的冲动。 However, Li Mu's Tieba (Post It) after nearly one year of operation, has stimulated the entire net people to make the content greatly the interest, in mass users make plenty of contents under the environment, has started to have some users to start to make the premium content attentively. 但是,李牧的贴吧经过近一年的运营,已经大大激发了全网民众制造内容的兴趣,以至于在大量用户制造大量内容的环境下,已经开始有部分用户开始用心去制造优质内容了。 Tieba (Post It) begins extremely simply easy, moreover any conforms to the laws keyword even any symbol to bring to establish Tieba (Post It), the degree of freedom was enormous, gets online for a year to have 1 million different Tieba (Post It), ten million of Internet users immersed in this, after this year gradually influencing, everyone has entered all the people to make the content the stage, this is the development of Blog laid the solid soil foundation. 贴吧上手极其简单容易,而且任何符合法规的关键词甚至任何一个符号都可以拿来建立一个贴吧,自由度极大,上线一年就已经有了一百万个不同的贴吧,数以千万计的网民沉浸于此,经过这一年的熏陶,大家已经进入了全民制造内容的阶段,这就已经为Blog的发展奠定了坚实的土壤基础。 Li Mu said to Chen Tong: „Tieba (Post It) registers the user to cross hundred million ; The Nikkatsu users are next to YY, similarly also in ten million/countless rank ; The Tieba (Post It) total achieves 1 million, and constantly grows at the daily several thousand speeds ; Tieba (Post It) will have tens of millions times new to post and reply every day, this data has been close to hundred million levels...... synthesizing these data now, you thought that now makes Blog to be appropriate?” 李牧对陈同说:“贴吧注册用户过亿;日活用户仅次于YY,同样也在千万级别;贴吧总数达到一百万并且以每天数千个的速度不断增长;贴吧每天会产生数千万次新增发帖与回复,这个数据现在已经非常接近亿级……综合这些数据,你觉得现在做Blog合适吗？” Chen Tong made Portal to do for a long time, belief that set of media: Few professionals make the specialized content to many people, but after Li Mu informs him the Tieba (Post It) data, his ideological mode has the tremendous changes immediately. 陈同做门户做得久了,信仰的还是媒体的那一套:少量的专业人才制造专业的内容给大量的民众,但当李牧把贴吧的数据告知他之后,他的思维模式立刻发生了翻天覆地的变化。 On the face of Chen Tong appears the inconceivable appearance and excited expression, he extremely assured said to Li Mu: „Appropriate! Was appropriate!” 陈同的脸上浮现出不可思议的神采以及激动不已的表情,他极为笃定的对李牧说:“合适！再合适不过了！” Li Mu looks at he, gives a calm smile, said: „Senior Brother Chen, goes back to prepare your plan case, Blog in the future will be your!” 李牧看着他,淡然一笑,说:“陈师兄,回去准备一下你的策划案吧,Blog将来就是你的了！” ...... …… Third delivers, was too excited! Really was too excited! Was everyone's strength makes us return by a narrow margin third! Not song only feels grateful! Feel grateful! Feel grateful! 第三更送上,太激动了！实在是太激动了！是大家的力量让我们以微弱优势重新回到了第三！不歌唯有感恩！感恩！感恩！