Chen Tong by a Li Mu such instigation, was made Boss log to Muye Science and Technology at heart already very favoring, he thinks, oneself can join this project is very good aspect, but he has a dream also didn't expect, Li Mu will give him to do Boss log directly. 陈同被李牧这么一通煽动,心里对牧野科技做blog已经非常之看好,他本以为,自己能够加入这个项目就已经是非常不错的局面了,但他做梦也没想到,李牧会直接把blog给他来做。 Chen Tong that does not dare to believe is fixing the eyes on Li Mu, amazed asking: „Chief Li, do you want to give me to be responsible for Boss log?” 不敢置信的陈同紧盯着李牧,惊诧不已的问道:“李总,您是要把blog交给我来负责？” Li Mu nods, earnestly and definitely said: „This time arranges you enter duty Muye Science and Technology the time, I had decided that gave you to be responsible for the Boss log project.” 李牧点点头,认真且肯定的说:“这次安排你入职牧野科技的时候,我就已经决定把blog项目交给你来负责了。” To has scholar style Chen Tong, Li Mu thinks highly of itself, without doubt especially was been affected by oneself, to him, nothing compared with has been approved lets the gratified matter. 对颇有文士风范的陈同来说,李牧这么看得起自己,无疑让自己心里格外感动,对他来说,没有什么比得到认可更让自己欣慰的事情。 However, Chen Tong although at heart is moved, but cannot bear ask Li Mu: „Does such significance major project, give me you really to feel relieved?” 不过,陈同的心里虽然感动,但也忍不住问李牧:“这么意义重大的项目,交给我您真的放心？” Li Mu shows a faint smile: „Senior Brother Chen, you do not use with me such politely, before although us, is the competitor relates, you have also rejected my invitation, but that was the past matter, the I biggest merit can see others strong point, you were good at making the content marketing and operation, but Boss log was a pure content product, therefore you were in my mind the most suitable candidate.” 李牧微微一笑:“陈师兄,你跟我不用这么客气,虽然我们之前是竞争者关系,你也拒绝过我的邀请,但那都是过去的事情了,我这人最大的优点就是能够看到别人身上的长处,你擅长做内容营销与运营,而blog就是一个纯内容产品,所以你是我心目中最适合的人选。” Chen Tong serious nod, was almost is clenching teeth saying: „Chief Li, I will certainly not disappoint your approval!” 陈同郑重的点点头,几乎是咬着牙说:“李总,我一定不会辜负您的认可！” Li Mu said: „The Boss log operation turns over to you to be responsible, but is the same, the technical point and product design is decided by me, if you have any extra product feature demand, can raise with me, but I may not accept.” 李牧说:“blog运营归你负责,但有一样,技术层面以及产品设计由我来定,你如果有什么额外的产品功能需求,可以跟我提,但我不一定会采纳。” Li Mu believes the Chen Tong content operation ability, but does not believe him the understanding degree to the product, if makes the present internet person design Blog, may design most not to have the yellow page of technique content very much unable to withstand like that uglily, even in the function also understanding that is not necessarily able to think, therefore Li Mu does not prepare also to give Chen Tong to be responsible for the product, the frames of all significant products, must be decide. 李牧相信陈同的内容运营能力,但不相信他对产品的理解程度,如果让现在的互联网人去设计博客,很有可能设计成最没有技术含量的黄页那般丑陋不堪,甚至功能上也未必能够想的明白,所以李牧不准备把产品也交给陈同来负责,所有重大产品的框架,一定还得是自己来定。 Chen Tong to Li Mu's this decision naturally is nothing opinion, he also is very clear oneself localization, knows oneself do not excel at the product, therefore this was not responsible for by oneself partially instead is best. 陈同对李牧的这个决定自然是没有任何意见,他也很清楚自己的定位,知道自己不擅长产品,所以这部分不让自己负责反而是最好的。 Blog in the Li Mu eye is an important transitional product, without Blog is used as the basis, in the future wants to make Weibo (Micro Blog) is not easy, even can say, Weibo (Micro Blog) is the product that Blog hatches, but completed an evolution in the hatching, Weibo (Micro Blog) is 2.0 editions of Blog, is one synthesizes, optimizes and simplifies, and for moving the new Blog product of internet time. 博客在李牧眼里是一个重要的过渡性产品,如果没有博客做基础,将来想做微博也不会太容易,甚至可以说,微博就是博客孵化出来的产物,只不过是在孵化中完成了一个进化,微博是博客的2.0版本,是一个综合、优化、精简并且适用于移动互联网时代的新博客产品。 Traditional Blog takes the diary as the way, the length is long, suits careful writing, but not suitable fragmented reading and glances over, is less suitable to conduct the frequent interactive exchange, Weibo (Micro Blog) turns into the Weibo (Micro Blog) lord the Blog lord, turns into 140 character terse and forceful contents the long length diary, not only reduced the time of each Blog writing, to make the Weibo (Micro Blog) lord realize to have no ideological problems weighing on the mind, increased them to issue fast efficient real-time characteristics that imperceptibly the content the quantity, therefore had. 传统博客以日志为方式,篇幅较长,适合精心撰写,但不适合碎片化阅读与浏览,更不适合进行频繁的互动交流,微博把博客主变成微博主,把长篇幅日志变成140字短小精悍的内容,不但降低了每一篇博客写作的时间、也让微博主实现轻装上阵,无形中增加了他们发布内容的数量,所以具备的快速高效实时的特性。 Is fast efficient and real-time, causes Weibo (Micro Blog) is not only one with the Blog same Self Media platform, is a time walks before the hot spot most information interaction platform, not only has no ideological problems weighing on the mind, but also interactive also greatly promoted, the creation Lord glances over for lord Weibo (Micro Blog) for the lord Weibo (Micro Blog) lord, will have a bigger viscosity to the platform, had so many merits, the current capacity that Weibo (Micro Blog) can gather was very naturally huge. 快速高效而又实时,使微博不但是一个与博客一样的自媒体平台,更是一个时刻走在热点最前的资讯互动平台,不但轻装上阵,而且互动性也大大提升了,无论是创作为主的微博主还是浏览为主的微博主,都会对平台产生更大的粘度,具备了这么多优点,微博能够汇聚的流量自然十分巨大。 Therefore, in Li Mu looks like, so long as operates Blog, in the future will transform to make Weibo (Micro Blog) to be easy, the profitability model of although Weibo (Micro Blog) this thing will be quite fuzzy is also quite awkward, but if will place under it the YY ecology, in the entire YY ecological systems will seize the user time in the campaign, can play the huge promoter action, even if in the future it could not find the appropriate profitability model, will give the estimate value addition that entire YY will bring unable to neglect on it only. 所以,在李牧看来只要把博客经营好,未来转型做微博就非常容易,虽然微博这东西的盈利模式比较模糊也比较尴尬,但是如果把它放在yy的生态下,在整个yy生态体系抢占用户时间的战役中,又能起到巨大的促进作用,将来它就算找不到合适的盈利模式,单就它给整个yy带来的估值加成也是无法忽视的。 Determined makes Chen Tong be responsible for in the future the team management and product operation of entire Boss log, Li Mu informs Kong Lingyu, in the afternoon calls the development and designers of E Boss holds a symposium, the Boss log product is simple, he prepares after the development and designers communicate to let them as soon as possible landing. 确定了让陈同来负责将来整个blog的团队管理与产品运营,李牧又通知孔令宇,下午召集eb的开发与设计人员开一个讨论会,blog产品非常简单,他准备跟开发、设计人员沟通好之后就让他们尽快落地。 Blog this project threshold is very low, therefore Li Mu hopes that can complete the product development then to get online as soon as possible immediately, when the time comes joining the star Tieba (Post It) star brings to come up to Blog, the current capacity can rise quickly rapidly. 博客这个项目门槛很低,所以李牧希望能够尽快完成产品开发然后立刻上线,到时候把加入明星贴吧的明星带到博客上来,流量很快就能够迅速涨上来。 ...... …… At noon, Chen Wan and father Chen Fang and uncle Zhang Zicheng as well as Ye Tianming father Ye Youdao takes the same flight to fly to Yanjing. 中午,陈婉与爸爸陈放、舅舅张资承以及叶天明的父亲叶有道乘坐同一个航班飞抵燕京。 Then Song Liang went to the airport to greet on behalf of Wan Ying, after joining four people, receives for shipment the people to go to be ahead of time the scheduled good hotel. 宋亮代表万盈前往机场迎接,接上四人之后便直接载着众人去早已经提前预定好的饭店。 Chen Wan this time does not have to disclose oneself come the Yanjing real motive, only then her father Chen Yuan knows, this time is to accompany oneself met with Li Mu in private, but Chen Wan makes the father keep the secret for her, to own uncle as well as Ye Youdao, Song Liang, she said oneself happen to must come Yanjing to handle matters, therefore chooses with the father takes the same flight. 陈婉这次没有透露自己来燕京的真实目的,只有她的爸爸陈远知道,她这次是陪同自己跟李牧私下见面的,不过陈婉让爸爸替她保守秘密,对自己的舅舅以及叶有道、宋亮,她只是说自己正好也要来燕京办事,所以选择跟爸爸坐同一个航班罢了。 Reason that does not want other to know oneself must meet with Li Mu in private, mainly does not want to put to trouble to Li Mu, other idea, their three people differentiates with the father in the goal, she also has the reason not to need to follow they to live in the hotel together. 之所以不想让其他人知道自己要跟李牧私下见面,主要还是不想给李牧添麻烦,另外的想法,就是在目的上与爸爸他们三人区分开,她也就有理由不用跟着他们一起住酒店。 Arrives at Yanjing, Chen Wan hopes that makes the father they be busy at their things, oneself return to himself in the Yanjing apartment, comfortable, mutual non-interference. 来到燕京,陈婉更希望让爸爸他们去忙他们的事情,自己回自己在燕京的公寓,舒舒服服,互不干涉。 For this purpose, Chen Wan has not had the lunch with them together, but is gives a pretext itself to have own matter, gets out in the urban district, oneself returned to himself in the Yanjing apartment. 正是出于这种目的,陈婉没有跟他们一起吃午饭,而是借口自己有自己的事情,在市区下车,自己回了自己在燕京的公寓。 Li Mu in the office prepares eats to go, receives the phone call that Chen Wan made, in the telephone Chen Wan said: „I have arrived at Yanjing, that apartment before me.” 李牧在办公室里准备吃外卖的时候,接到了陈婉打来的电话,电话里陈婉说:“我已经到燕京了,在我之前那套公寓。” Li Mu curious asking: „How to have they to eat meal with the uncle together? Is noon today the Brother Liang arrangement entertainment?” 李牧好奇的问:“怎么没跟叔叔他们一起吃饭？今天中午是亮哥安排招待吧？” Chen Wan said: „Directness that too the matter in their business, I do not want to participate, therefore I them told that I come Yanjing handle my matter, with their things irrelevant.” 陈婉说:“他们生意上的事情,我不想参与的太直接,所以我跟他们都说我来燕京是办自己的事儿,跟他们的事情无关。” Li Mu un, asked her: „How do you eat at noon?” 李牧嗯了一声,问她:“你中午怎么吃？” „Does not know.” Chen Wan said: „I just arrived at the apartment, the house have the day not to have, I am cleaning.” “不知道呢。”陈婉说:“我刚到公寓,房子有日子没住了,我正在打扫。” Li Mu said: „How to look for a household management to do?” 李牧说:“怎么不找个家政来做？” „It is not convenient.” Chen Wan said: „The aunt who before frequently used said this period of time returned to one's old home, other aunts I did not feel relieved.” “不方便。”陈婉说:“之前经常用的阿姨这段时间说是回老家了,其他阿姨我也不放心。” Li Mu one wants also to be, Chen Wan after all is the public figure, makes one know the status and some housing address many safety dangers at will. 李牧一想也是,陈婉毕竟是公众人物,随意让人知道身份及居住地址多少都些安全隐患。 Immediately, Li Mu said: „Or you and others my little while, I buy eat looks for you, at noon eats together.” 随即,李牧说:“要不你等我会儿,我买点吃的去找你,中午一起吃。” „Really?” Chen Wan happy asking: „Do you have the matter in the afternoon?” “真的？”陈婉开心的问:“你下午有事吗？” Li Mu said: „I have the matter in the afternoon, has the lunch to walk.” 李牧说:“我下午还有事,吃过午饭就得走。” Chen Wan hesitated for a moment, some loving dearly said: „Do not toss about, in the evening we eat again together.” 陈婉迟疑片刻,有些心疼的说:“那你还是别折腾了,晚上咱们再一起吃。” Li Mu said: „You are not do not know at noon how to eat? Oneself go out to eat is not convenient, you at home I.” 李牧说:“你中午不是不知道怎么吃吗？自己出去吃也不方便,你还是在家等我吧。” Chen Wan also wants to urge Li Mu, but Li Mu actually say/way rashly: „Waiting , my, what are you wanting to eat? I bought the belt/bring in the past.” 陈婉还想劝李牧,可李牧却不由分说的道:“等着,我这就出发,你想吃什么？我买了带过去。” The Chen Wan sound said sweetly: „Your looks at buys, I am good.” 陈婉声音甜甜的说:“你看着买吧,我都行。” Li Mu made the telephone call, tidies up to go out, greets in the Muye Science and Technology secretary with oneself, lets her later to the meal that oneself order with other colleagues, later oneself then go to Chen Wan in Yanjing that apartment. 李牧挂了电话,收拾一下出门,跟自己在牧野科技的秘书打了个招呼,让她待会儿把给自己订的餐拿给其他同事,随后自己便驱车前往陈婉在燕京的那套公寓。 Chen Wan is met with Li Mu that comes Yanjing most to hope in private, didn't expect just under the airplane soon must recompense to look, is naturally happy, oneself are busy at work for quite a while, in sweep trace family/home time, Li Mu is also raising the meal of pack. 陈婉来燕京最希望的就是私下与李牧见面,没想到刚下飞机不久就得偿所望,自然是开心得很,自己忙活半天,把家里收拾干净的时候,李牧也提着打包的饭菜到了。 Sees Li Mu happily, Chen Wan like a little girl, happy please enter the family/home Li Mu, while impatient inquiry Li Mu gave itself to bring anything to be delicious. 见到李牧,陈婉开心的如同一个小女孩,一边开心的把李牧请进家,一边又迫不及待的询问李牧都给自己带了什么好吃的。 Li Mu has not brought what special food, but packed three vegetables/dishes in downstairs hotel and two bowls of rice, looks at is very simple, but in the Chen Wan eye, Li Mu feared own noon cannot eat meal, bought eating specially accompanies itself to have the lunch, was this approach has only touched her especially and happy, the meal that therefore looks at Li Mu brought, felt like especially sumptuous, cannot be more satisfied. 李牧也没带什么特殊的食物,只是在楼下饭店打包了三个菜和两碗米饭,看着还挺朴素,但在陈婉眼里,李牧怕自己中午吃不上饭,专程买了吃的来陪自己吃午饭,光是这个做法就已经让她心里格外感动与开心了,所以看着李牧带来的餐食,心里也觉得格外丰盛,不能更满足。 Eating meal time, Chen Wan asked Li Mu: „Do you also want to work in the afternoon busily?” 吃饭的时候,陈婉问李牧:“你下午还要忙工作？” Li Mu nods: „In the afternoon also has a conference.” 李牧点点头:“下午还有个会议。” Chen Wan also asked: „Has that eaten meal must walk?” 陈婉又问:“那岂不是吃过饭就要走？” Li Mu said with a smile: „Yes, finished eating walks.” 李牧笑道:“是啊,吃完就走。” Chen Wan sighed, said: „Which I do not go in the afternoon, oneself are staying at home.” 陈婉叹了口气,说:“那我下午哪儿也不去了,自己在家呆着。” Li Mu simply said: „Oneself are also good because of home, you turn on the air conditioning to have a look at the television, or lying down a while on bed, time quick on the past, before waiting till the evening ate meal, I drive to meet you.” 李牧便道:“自己在家也好,你就开着空调看看电视,或者在床上躺一会儿,时间很快就过去了,等到了傍晚吃饭之前,我开车来接你。” The Chen Wan nod said: „That line, you meet me, which I do not go, is staying at home you.” 陈婉点头说道:“那行,你来接我,我就哪也不去了,在家呆着等你。” „Good.” “好。” ...... …… Returns to Muye Science and Technology, Li Mu to draw the team to hold the Blog product symposium. 回到牧野科技,李牧拉着团队召开博客产品讨论会。 However, to present Muye Science and Technology, the Blog product really has no technique content. 不过,对现在的牧野科技来说,博客产品实在没什么技术含量。 Li Mu is also very simple to the request of team, designs the good Blog pages and other small elements, designs the good Blog rank ranking system, to design the good Blog main page and establishes the recommendation mechanism of main page. 李牧给团队的要求也很简单,设计好博客页面和其他小元素、设计好博客等级排名体系、设计好博客主页并建立主页的推荐机制。 As for the product feature , the Li Mu request technology team directly brings the YY Space journal function and editor, inserts to here Blog, this journal function is complete, not only various forms and typefaces have everything expected to find, the picture insertion and song insert are also simple. 至于产品功能上,李牧要求技术团队直接把yy空间的日志功能以及编辑器拿过来,嵌入到这里博客里,这个日志功能已经非常齐全了,不但各种格式、字体应有尽有,图片插入以及歌曲插入也都非常简单。 The song inserts directly provides the support by Easy Music Network, the user only needs to search the song name in the column of insertion song, the Easy Music Network page plug-in unit can realize directly in the article inserts the function of song automatic broadcast. 歌曲插入直接由易听网提供支持,用户只需要在插入歌曲的栏目里搜索歌曲名,易听网的页面插件就可以直接实现在文章中插入歌曲并自动播放的功能。 In addition, Blog will use the YY account number to log in the account number as the unification, therefore the product in account number and entire YY ecology is interlinked, the user can publish in YY Space and Tieba (Post It) content, a repeater to Blog, or can also retransmit content one in Blog to own space and Tieba (Post It), Blog upgrades also an individual condition column in YY to demonstrate, the YY user can click on the link of demonstration column to enter Blog of opposite party directly, even the user can, when compiles Blog online to visit own YY photo album in the editor directly, direct the picture increase in YY photo album will come. Convenient. 除此之外,博客将采用yy账号作为统一登录账号,所以账号与整个yy生态内的产品都相通,用户可以将自己发表在yy空间、贴吧的内容,一键转发至博客,或者也可以将博客里的内容一键转发到自己的空间与贴吧,博客更新还将在yy里的个人状态一栏有所展示,yy用户可以直接点击展示栏的链接进入对方的博客,甚至用户可以在编写博客的时候直接在编辑器内在线访问自己的yy相册,直接将yy相册内的图片添加进来,非常方便。 Li Mu does that to tie up in the Blog depth the YY ecology. 李牧这么做,正是为了将博客深度捆绑进yy的生态内。 Li Mu also plans to increase the voting and small function of point to praise in Blog, in addition, a awesome product feature: Reward. 李牧还计划在博客中增加投票、点赞的小功能,除此之外,还有一个牛逼的产品功能:打赏。 The Reward function is fans economy most direct drawing, is the fans economy most direct transformation, has seen to the Internet users of later generation. 打赏功能是粉丝经济最直接的拉动,也是粉丝经济最直接的转化,对后世的网民来说早就见惯不惯了。 However, few people know, spreads the entire internet Reward function, emerges in unexpectedly, afterward was carried forward in various platforms and app. 但是,很少有人知道,遍及整个互联网的打赏功能,竟然是脱胎于,后来才在各种平台与app中被发扬光大。 In the Li Mu eye, as original literature website, in the entire internet development process is not what pivotal great platform, but the Qidian (Beginning) two product features have very big contribution to the internet development, one is the online payment reading pattern, one is Reward. 在李牧眼里,作为一个原创文学网站,在整个互联网的发展历程中并不算什么举足轻重的大平台,不过起点有两个产品功能对互联网发展有很大的贡献,一个是在线付费阅读模式,一个就是打赏。 However in 1.0 product versions, he does not prepare immediately including Reward these product designs takes, after all this also need certain product feature reserve, once when the time comes has to compete the appearance, oneself can also hit one dozen of products to be bad with these functions, like put together Happy Farm with Tencent initially. 不过在1.0的产品版本上,他不准备立刻把包括打赏在内的这几个产品设计拿进来,毕竟这一块自己也需要一定的产品功能储备,到时候一旦有竞品出现,自己也可以拿这些功能来打一打产品差,就像当初跟腾训拼开心农场一样。