Li Mulivelihoodskillbesidestodeep understanding of futureinternetindustry growth, more importantishis owncontroltogeneral situation, as well asmixesto the resourceswithhaving a familiar task and handling it with ease of linkage.李牧赖以生存的本事除了对未来互联网行业发展的深入了解之外,更重要的就是他自己对大局的把控,以及对资源调配与联动的驾轻就熟。
The resources in handare getting more and more, regardless ofLi Mumakesanything, hopes that canrealize the maximization of benefitandeffect, in other words, will handleanythinginrealizing the foundation of core objective, racking brainswill realizeothergoals.
手里的资源越来越多,李牧无论做什么,都希望能够实现利益与效果的最大化,也就是说,做任何事情都会在实现核心目标的基础上,绞尽脑汁的去实现其他目的。Wu Haijunis full of admiration, isbecause the Li Mu'sideological mode is really strongmadehimgrumblewas inferior.武海军之所以五体投地,也是因为李牧的思维模式实在是强的令他自叹不如。
The incisiveness that the entireplan of chainInternet cafe, the Li Mu'sideological mode, as well asheworks the repertoire that shows.
连锁网吧的整个规划,把李牧的思维模式,以及他做事情的套路展现的淋漓尽致。First, opens the birth of chainInternet cafethoughtin the whole country, to coordinate„computerenters a city” the policy, speeds up the popularization of internettogether, upgrades the domesticinternetindustry the marketmass.
首先,在全国各地开连锁网吧这个念头的诞生,是为了配合“电脑进城”的政策,来一起加快互联网的普及,提升国内互联网行业的市场体量。Setsthismain key, Li Muthinks of the rightestperformerimmediately: Zhao Kang.
定下这个基调,李牧立刻想到最合适的执行者:赵康。Ifhisthoughtstoppedatthis time, thenhewill relateZhao Kangdirectly, makingZhao Kangarrangeto carry out, butLi Muhas not done that becausethisdoes not stopponderingby fartime, on the contrary, thisis only the start of ponder.
如果他的思维在这个时候就停止了,那么他就会直接联系赵康,让赵康去筹备执行,但是李牧没有这么做,因为这远远不是停止思考的时候,相反,这只是思考的开始。Afterward, Li Mustartsdeeplyto ponder,oneselfcanbe usedto provide the resources of helpfor the chainInternet cafeprojecton hand, Haseeappearsas the computerproducerimmediatelyinhisideaframe;
随后,李牧开始深入思考,自己手头能够用来为连锁网吧项目提供帮助的资源,神舟作为电脑生产商立刻就浮现在他的构思框架之中;LetHaseeprovide the hardware support, this pointis very easyto realizetoLi Mu, butLi Mupursuedoes not provide the low-cost the hardware is so simplewithHasee, butponderedagainin turn: Except forlettingHaseeprovides the helptothisproject, what can thisprojectbringtoHaseein turn?
让神舟提供硬件支撑,这一点对李牧来说很容易实现,但是李牧追求的不是用神舟来提供低价的硬件这么简单,而是再反过来思考:除了让神舟给这个项目提供帮助,这个项目反过来能给神舟带来什么？
The sale of hardwarenaturallycanbring the earning, this point can not be questioned that even ifLi Muopens1000Internet cafesin the nation, each100machines, toHasee, are still 100,000sales volumes, 100,000are not a verybignumber, let aloneLi Mudefinitelyprofitsqueezing of as far as possibleHaseetolowest, suchproject, can Wu Haijunpossiblyhave a liking for the eye?
硬件的销售自然会带来营收,这一点是毋容置疑的,但是就算李牧在全国开一千家网吧,每家一百台机器,对神舟来说,也不过就是十万台的销售量,十万台本来就不是一个非常大的数目,更何况李牧必然会把神舟的利润尽可能的压榨到最低,这样的项目,武海军怎么可能看得上眼？Moreover, Li Mutakes the Haseeshareholder, naturallynot possiblealsoto squeeze the Haseeroom for profitsatthis kind of time, on the contrary, heinsteadmustconsiderforHasee how to bring a biggerdevelopment and promotion.
而且,李牧本身作为神舟的股东,自然不可能在这种时候还去压榨神舟的利润空间,相反,他反而要为神舟考虑,怎么给它带来更大的发展和促进。Opens the Internet cafe, means that thisis not an onlineindustry, butis a solidofflineindustry, eachInternet cafeneeds the selected locationto construct the shop, ifLi Muwants the goal of achievingcomprehensivelypromotes the Chinainternetdevelopment, then the Internet cafeselected locationmustdisperse, the initial periodmustcovernationalallcitiesas far as possible, thisrealizes the basis of goal;
开网吧,意味着这本身就不是一个线上的产业,而是一个实实在在的线下产业,每一家网吧都需要选址建店,如果李牧想要实现全面推动华夏互联网发展的目标,那么网吧选址一定要分散,初期就要尽可能覆盖全国所有的城市,这才是实现目标的根本;Next, sincemustconstruct the shop, thenmustput into the costrentingstoreandrepairto transform, thiscostis essential, but the Haseeproductsells to the whole country, because shortly after itonlystarted, the pre-salepost-salenetwork is not very comprehensive, Haseedid not have the abilityto construct the shopto openin the whole countrytemporarilypre-salepost-sale, joins the business agentalsoto require the timeto developunceasingly, ifLi Mumakes the Internet cafe, was equivalentin the nationopened500to1000offlineshop fronts, so long asslightly the use, to the Haseeadvantage were really many.
其次,既然要建店,那么就一定要投入成本租赁商铺、装修改造,这笔成本必不可少,而神舟的产品本身就销往全国各地,但因为它刚起步不久,售前售后的网点都远不够全面,神舟暂时还没有能力在全国各地建店开设售前售后点,加盟代理商也需要时间来不断发展,如果李牧把网吧做起来,就相当于在全国开了五百到一千个线下店面,只要稍加利用,对神舟的好处就实在是太多了。Most basicdemonstrates the function, at present the national over 90%Internet cafesareuse the low priceto accumulate the machinestrategy, allhardwareusemostsmall advantagesolution, thereforeuser'sbrandto the Internet cafecomputerabsolutelydoes not have the concept, theyin the Internet cafeenergyremember, only thenmonitor and brand of mousekeyboard, ifInternet cafeover a hundredmachinesuse the samebranduniformly the brandmachine, enters the picture, to arrive at the desktopfrom the monitorto the mousekeyboard, to the engine caseandtosystemagain, is completely logo of brand, then the usertothisInternet cafewill bringmanybigpsychological suggestions? Is also obviousto the propaganda effect of thisbrand.
最基本的就是展示作用,眼下全国90%以上的网吧都是采用低价攒机策略,所有的硬件都采用最便宜的解决方案,所以用户对网吧电脑的品牌根本就没有概念,他们在网吧能记住的只有显示器和鼠标键盘的品牌,如果一个网吧上百台机器都清一色采用同一个品牌的品牌机器,从显示器到鼠标键盘、到机箱、到系统进入画面、再到桌面,全部都是一个品牌的logo,那对这个网吧的用户会带来多大的心理暗示？对这个品牌的宣传效果也是显而易见的。Let alone, the player in Internet cafe, is the potential subscriber of home-use computer, theypossiblycannot affordat present, butis unimportant, oncesomebrandhad the psychological suggestiontothem, thenin the futurehe, whenpurchases the computer, certainlywill first consider that thisbrand, butnowmostrejoicesis the drawback that Haseepost-salecannot keep up withhas not exposed, in the networkhas not been flooding the Haseequality and post-saleincorrectopinion, this timeHasee, brandnotbycompletelyinexpensive.
更何况,网吧的玩家,全都是家用电脑的潜在用户,他们可能眼下买不起,但是不要紧,一旦某个品牌对他们产生了心理暗示,那么将来他在购买电脑的时候,一定会首先考虑这个品牌,而现在最庆幸的就是神舟售后跟不上的弊端还没有暴露出来,网络上还没有充斥着神舟质量和售后不行的言论,这时候的神舟,品牌并没有被完全廉价化。Next, in the futureownlocalizationwill placeonline the sale of Hasee, becauseonly thenplacesonline to reduce the channelcostslayer by layer, candefend the price advantagetruly, thisstrategywill certainly trigger a negativereaction : The Haseeoriginalofflinebusiness agentwill certainly have very bigopinion, simultaneouslygreatlywill also reduceto the newbusiness agentattraction, then, Haseecannot have the bricks-and-motar, butcannot do without the entityabsolutelypost-sale, otherwise the userdoes not have the security sense.
其次,未来自己的定位是把神舟的销售放在线上,因为只有放在线上才能够降低一层又一层的渠道成本,才能够真正守住价格优势,这种策略一定会引起一个负面反弹,既:神舟原本的线下代理商一定会有很大意见,同时对新的代理商吸引力也会大大降低,如此一来,神舟可以没有实体店,但绝对不能没有实体售后点,否则的话用户太没有安全感。Internet cafe'slocalizationcovers the city, is completely consistentwith the market position and post-saledemand of Hasee, iftakes the foundationwithownInternet cafe, solvesHaseepost-sale, the Haseepost-saleissuecanbe dramatically improved.
网吧本身的定位就是覆盖全国城市,和神舟的市场定位以及售后需求完全一致,如果用自己的网吧作为基础,来解决神舟的售后,神舟的售后问题就能够得到大幅改善。
The Li Mu'stentative planis, in the future the cost of investment of eachInternet cafewill supplementpart of extra costs, the Internet cafeselected locationcertainlyis the bottombusiness, moreovermustreserve over 20square metersareatoHasee, musthang up the Haseecomputerpost-sale servicecenter the sign, lets the user in thisInternet cafe, and user in thiscityknows, the local areahas a post-sale servicecenter of Haseecomputer, like thishecanfeel relievedfromonlinepurchases the Haseecomputer, butdoes not needto be worriedagain the laterlocal areais unable to serviceorservice the difficultissue.李牧的设想是,将来每一个网吧的投资成本都追加一部分额外成本,网吧选址一定是底商,而且一定要预留二十平米以上的面积给神舟,一定要挂上神舟电脑售后服务中心的牌子,让这个网吧的用户,以及这个城市的用户知道,本地有一家神舟电脑的售后服务中心,这样他就可以放心的从网上购买神舟电脑,而不用再担心以后本地无法维修或者维修困难的问题。
The localpost-saleefficiencyforeverishighest, the useronlyneeds the machine belttopost-sale, orcomesto examineby the staff, smallissuedirectlyinuserfamily/home, eitherbrings back to the post-salepointto service, the majorproblemis helped the userto return to the factoryby the post-salepointdirectlyto service, realizes the post-saleservicemaximum efficiency.
本地售后的效率永远是最高的,用户只需要把机器带到售后点,或者由工作人员上门检测,小问题直接在用户家里,或者带回售后点进行维修,大问题由售后点直接帮助用户进行返厂维修,实现售后维修效率最大化。Oncethere is a shop front, then the shop frontcanstockpilecertainmachine, the Li Mu'srequestis not high, eachInternet cafestockpilesdozensHaseecomputers, in this case, the local subscriberorderedon the same day, on the same daycanpick up by oneselfto the shopindirectly, ordelivers goods to the doorstepby the localnetworkdirectly, thistooawesome, regardless ofyouwhere, so long as the local areahas the network, canrealizeon the same dayor the next daydelivers, has no timeto letcompared with a presentJingdongspeedalsopoint, in this case, the localshoponlyneeds the regularbatchto make up the goodsthen, the logisticsutilization rateis higher.
一旦有了店面,那么店面本身就可以储备一定的机器,李牧的要求不高,每个网吧储备几十台神舟电脑,这样的话,本地用户当天下单,当天就可以直接到店内自提,或者由当地网点直接送货上门,这个就太牛逼了,无论你在哪里,只要当地有网点,就可以实现当天或者次日送达,比现在的京东速度也一点也不遑多让,这样的话,当地店铺只需要定期批量补货即可,物流利用率更高。Underthisoverallidea, Haseeinsteadcanbecome the biggestbeneficiary.
在这个整体的构思之下,神舟反而能成为最大的受益者。WhenLi MudetailedexchangesafterWu Haijuntheseideas, Wu Haijunis hard to takeimmediatelyexcitedlysaid: „Chief Li, yousaid that howwantsmeto do, Itry certainly my utmost, full powercoordination!”
当李牧把这些构思详细跟武海军交流完之后,武海军立刻激动难耐的说:“李总,你说吧,要我怎么做,我一定尽我所能,全力配合！”Li Musaid with a smile: „Iknowyourpresentenergyin the production lineextension, thereforethisprojectIdo not needyouto disburse money, allconstructingshopcostsIundertake, as for the computerhardwareon, Iextremelywill not squeezeyourroom for profits, butyou must firstsupply the usedemand of Internet cafe, andsupplyto the batch of hardwarequalities of Internet cafe, as forothersmalldetails, concreteexecutiontimeIwill make one propose the demandwithyou.”李牧笑道:“我知道你现在的精力都在生产线扩建上,所以这个项目我不需要你出钱,所有的建店成本我来承担,至于电脑硬件上,我也不会太过压榨你的利润空间,但是你务必要优先供应网吧的使用需求,并且保障供应给网吧的这批硬件质量,至于其他的小细节,具体执行的时候我会让人跟你提需求。”Wu Haijunsaidwithout hesitation: „Does not have the issue, anydemandIfull powercoordinate, as for the computer, youwantsmanywhen the time comes, Iuse the quickestspeedto supplymany!”武海军毫不犹豫的说:“没问题,任何需求我都全力配合,至于电脑,到时候您要多少,我用最快的速度供应多少！”Li Munods, said: „Hardwareandconstructs the shopcostIto undertake, but the matter of training of manpower, needsyouto grasp, wewhen the time comesbegins the Internet cafein the whole country, the constructionat the same time conducts the recruitment, the service personnel in Internet cafedoes not needyouto worry, the Haseepost-salestaffneedyourselfto solve.”李牧点点头,又道:“硬件和建店成本我承担,但是人员培训的事情,需要你这边自己抓起来,我们到时候在全国各地开建网吧,筹建的同时就进行招聘,网吧的服务人员不用你操心,神舟售后的工作人员需要你自己来解决。”Wu Haijunasked: „Chief Li, Isend peopleto followyouto construct the team of shopwhen the time comes, constructs the city of shopto advertise fortwotothreepost-salepersonnelineachplan, how do youlook?”武海军问:“李总,到时候我派人跟着你们建店的团队,在你们每个计划建店的城市招聘两到三个售后人员,你看如何？”Li Mubeckons with the hand, said: „Whichneedis so troublesome, when the time comesIwill cometo conduct the placeto advertisefor the chainInternet cafeusingYYpop-up window, a pop-up windowpushcanpropagandize the Internet cafesimultaneously, intendsfor the Internet caferecruitmentto the potentialstaff, canestablish a postto advertisetoyouwhen the time comesspecially, youcan a groupsmallhuman affairsteam, firsttoresponding the person conducts the screen, thengets downto walktoeachcity, conducted second examinationthat's alrightto the person of screen, feltok, canbe based on the province, gatheredto the capitalstrongly conducts the induction training.”李牧摆摆手,说:“哪需要这么麻烦,到时候我会利用yy弹窗来为连锁网吧进行地方招聘,一个弹窗推送就可以同时宣传网吧,又为网吧招聘有意向的潜在员工,到时候可以专门给你们设定一个岗位招聘,你可以组一个小的人事团队,先对应聘的人进行初筛,然后下去到各个城市走一圈,对初筛的人进行一个复试就行了,觉得ok的,可以以省份为基础,聚拢到省会城市集中进行上岗培训。”
The Wu Haijunto praisesighed: „Thismeansare good! Thismeanswere good! If nothing else, is only a push of recruitment, canmake the whole nationsknow that all of a suddenMuye Science and Technologyare makingoneselfchainInternet cafe, thisbrand messageeffort was really big!”武海军赞叹道:“这个办法好！这个办法太好了！别的不说,只是一个招聘的推送,一下子就能让全国人民都知道牧野科技自己在做自己的连锁网吧,这个品牌宣传力度实在是太大了！”Li Munods: „Had the ready-madeYYresourcesnot to needtooto waste . Moreover the matter of Internet cafeI, not onlyplannedeachcityto haveone is so simple, mygoalis the futurecovers the Counties of the People's Republic of Chinaterritorycomprehensively, moreoverin the citypopulationmanycities, countiesandarea, mustrealizemanyshopsalsoto coverrelatively.”李牧点点头:“有现成的yy资源不用就太浪费了,而且网吧的事情我不只是规划每个城市都有一个这么简单,我的目标是将来全面覆盖到县级行政区域,而且在城镇人口相对较多的市、县、区,要实现有多家店同时覆盖。”Wu Haijunexclaims: „In that case, thisgoalmay5000evenbe at least more a Internet cafe to be realized!”武海军惊叹道:“那样的话,这个目标可至少得五千甚至更多家网吧才能实现啊！”Li Musaid with a smile: „Smoothness that if the entirepatternwalks, thenopensseveral thousandis not the issue.”李牧笑道:“如果整个模式走的顺畅,那么开几千家也不是什么问题。”„Thatthiscost was also too high......”
“那这个成本也太高了吧……”Wu Haijunhearsfearful and apprehensive, whatconcept are several thousandInternet cafes? althougheachcityconstructs the shopcostto have very bigdisparity, has no wayto unify, butagainhoweconomical, do the Internet cafes of hundredmachinesconstruct the shopcostalsosixfigures? Several thousandInternet cafes, were only constructshopcostthat to bebillionsranks, let alone the hardware costwas scarier, 100machines, 300,000 must always have, calculated, the costs of several thousandInternet cafessimplywere much bigger.武海军听得心惊胆寒,几千家网吧是什么概念？虽然每个城市建店成本有很大的差距,没法统一,但是再怎么节省,百台机器的网吧建店成本也得六位数吧？几千家网吧,光是建店成本那可就是几十亿级别了,更何况硬件成本更吓人,一百台机器,三十万总是要有的,这么算下来,几千家网吧的成本简直大得惊人。Li Muregarding thisactuallyanddoes not care, shows a faint smile, said: „Costis not the issue, the issuewasto find the appropriatedevelopment and profitability model.”李牧对此倒是并不在意,微微一笑,说:“成本不是问题,问题是找到合适的发展及盈利模式。”Actually, Li Muplans the chainInternet cafe, the goal that wantsto achievenot onlyalsohesaid that toWu Haijunhear of these , a broad in scaleideahas producedinhismind, buthedoes not prepareto makeWu Haijunknow.( To be continued. 17-02-03
其实,李牧规划连锁网吧,想要达到的目标还不只是他说给武海军听的这些,还有一个规模宏大的想法已经在他的脑海中产生,只不过他并不准备让武海军知道。(未完待续。、,您的支持,就是我最大的动力。)17-02-0307:50: 59
07:50:59
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