RINAPE :: Volume #9

#807: Bigger scheme

LNMTL needs user funding to survive Read More

Does not want to tell the idea of Wu Haijun about that Li Mu, Li Mu in repeatedly had deliberated at heart many, basically took shape on the whole. 关于那个李牧不想告诉武海军的构思,李牧自己已经在心里反复推敲了很多遍,大体上基本成型了。 At present the Muye Science and Technology research and development strength is too strong, Li Mu prepares to coordinate the project of chain Internet cafe, does management of net-bar system as well as Internet cafe desktop system. 眼下牧野科技的研发实力太强,李牧准备配合连锁网吧的项目,搞一个网吧管理系统以及网吧桌面系统。 Management of net-bar system will naturally operate to manage for the Internet cafe in the future is more effective, but Internet cafe desktop system, is Li Mu the new profitability model that wants to inquire about, depends on Internet cafe desktop system, can extend two incomes to originate: Internet cafe advertisement platform, as well as Game distribution platform. 网吧管理系统自然是为了网吧日后经营管理更有效率,而网吧桌面系统,则是李牧想要探寻的新盈利模式,依托网吧桌面系统,可以延伸出两个收益来源:网吧广告平台,以及游戏分发平台。 The advertisement platform, to put it bluntly advertizes on the Internet cafe computer desktop as well as pop-up window, Internet cafe each screen is not only the window that the player experiences, is a display window of information demonstration, so long as has the ability of information demonstration, can earn the advertising expenditure with it, because the Internet cafe is the offline entity place, is very suitable to make the advertisement of local merchant, but also the local advertisement is the fine delivery, the conversion rate is far higher than the entire net advertisement, if develops the Internet cafe advertisement, itself can develop not a poor income. 广告平台,说白了就是在网吧电脑桌面以及弹窗上做广告,网吧每一块屏幕不但是玩家体验的窗口,更是一个信息展示的橱窗,只要具备信息展示的能力,就可以用它来赚取广告费,由于网吧是线下的实体场所,很适合做本地商户的广告,而且本地广告属于精细化投放,转化率远高于全网广告,所以如果把网吧广告开发出来,本身就可以发展成一块不菲的收入。 As for the Game distribution platform, this is the business of money-making! 至于游戏分发平台,这可是赚大钱的买卖！ Nowadays Online Games market just now starts fiery/popular, the competition is far from intensely, in the future the Internet users will be getting more and more, the Game player to be getting more and more, Game Company to be getting more and more, Game are also getting more and more, by that time, the Online Games competition will enter to the stage of superheating. 现如今的网游市场才刚开始火爆,竞争远谈不上激烈,往后网民越来越多、游戏玩家越来越多、游戏公司越来越多,游戏也越来越多,到那个时候,网游竞争才会进入到白热化的阶段。 Because current Online Games almost is the end roaming, is client side Game, needs the user before playing Game advances download(ing) to install the Game client side, this user usage cost is too high, therefore the new end roaming promotes the cost generally high especially. 由于目前的网游几乎全是端游,也就是客户端游戏,需要用户在玩游戏之前先行下载安装游戏客户端,这个用户使用成本太高,所以一般新出的端游推广成本格外的高。 Most users are that several that plays to the Internet cafe network Game that compares fiery/popular, rarely meets other initiative download(ing) all kinds of new Game to attempt, only if the promotion of Game Company is especially powerful. 大部分用户到网吧玩的都是那几个比较火爆的网络游戏,很少会自己主动下载其他各种各样的新游戏进行尝试,除非游戏公司的推广格外给力。 However, if new Game has installed in the Internet cafe computer, moreover places in the desktop striking position, even is the background of computer desktop this Game poster? At this time even did not need to promote additionally, user will have very big probability to become this Game player. 但是,如果新游戏本身就已经安装在了网吧电脑里,而且还放在桌面醒目的位置上,甚至连电脑桌面的背景都是这款游戏的海报呢？这时候甚至不需要额外的推广,用户自己就会有很大的机率会成为这款游戏的玩家。 When the time comes, the user only needs to double-click the mouse, can try to play new Game directly , compared to need download(ing) and installment, this spans enormously! 到时候,用户只需要双击鼠标,就可以直接试玩新游戏,相比需要下载、安装来说,这个跨越极大！ What a computer cannot be regarded, but tens of thousands even several hundred thousand computers? That this influence may too awesome! 一台电脑算不得什么,但是几万台甚至几十万台电脑呢？那这个影响力可就太牛逼了！ Moreover, is a little important, in the Internet cafe Browsing Internet users, the Game player proportion must be higher than in home Browsing Internet users, in the Internet cafe most Internet users play Game, therefore the player conversion rate is also much higher. 而且,有一点非常非常重要,在网吧上网的网民,游戏玩家占比要远高于在家上网的网民,网吧里绝大多数网民都是玩游戏的,所以玩家转化率也高得惊人。 In the future to 2016, Online Games is an industry of seal money, awesome of cash flow, besides Taobao such e-Commerce few can, Li Mu future Storm Entertainment must continue to make the quick money in the Game industry, in the meantime, in the future in the Muye Science and Technology structure, Online Games is also the essential part, the next step Online Games plan is an extremely huge and important strategy level plan, if had ability that seizes the Internet cafe desktop, that future and other Game competition time, in the hand can also many trump card. 未来一直到2016年,网游都是一个印钱的产业,现金流之牛逼,除了淘宝这样的电商之外几乎无人能及,李牧未来的暴风娱乐也要继续在游戏产业上赚快钱,同时,未来牧野科技的构架中,网游也是必不可少的一部分,下一步的网游规划将是一个极为庞大且重要的战略级规划,如果具备了抢占网吧桌面的能力,那未来与其他游戏竞争的时候,手里还能多一个杀手锏。 This trump card is more ruthless than the YY pop-up window recommendation, YY pop-up window can only push own thing, however own Internet cafe system, can not install Game of competitor directly, one reduced the first-year university student part the market space of opponent, but loss that did that but will sacrifice few customers. 这个杀手锏比yy弹窗推荐还要狠,yy弹窗只能推自己的东西,但是自己的网吧系统,可以直接不安装竞争对手的游戏,一下就把对手的市场空间压缩掉了很大一部分,而这么做的损失,只是会牺牲少量的客户而已。 This is Li Mu is bigger in the chain Internet cafe project, a profounder scheme, therefore, the chain Internet cafe does not need to do, moreover must do must do in a big way. 这才是李牧在连锁网吧项目上更大、更深远的图谋,所以,连锁网吧无必要做,而且要做就要做大。 One considering that does in a big way, has to reexamine the cost issue of chain Internet cafe. 一考虑到做大,就不得不重新审视连锁网吧的成本问题。 The earlier period of chain Internet cafe invests is very high, moreover from constructing shop costs, hardware costs, personnel and operation cost, there is no link to save, like internet, there is no bubble, where rents the store to have no way to give credit or fall behind in the nation, the computer cost has no way to tow Wu Haijun, even if tens of thousands the speeds of computer recoveries of cost are slightly slower, burnt out present Hasee, therefore each one cent is the really gold/metal silver. 连锁网吧的前期投入很高,而且从建店成本、硬件成本、人员及运营成本上来看,没有哪一个环节是可以节省的,不像互联网,没什么泡沫可言,在全国哪里租商铺也没法赊账或者拖欠,电脑成本更没法拖武海军,几万台电脑成本收回的速度哪怕稍慢一些,也把现在的神舟拖垮了,所以每一分钱都是真金白银。 Properly speaking, can first invest dozens over a hundred to come, to match one set of perfect software and hardware standard, to make the popularity, then allies open, but early period of Li Mu does not prepare to consider to open the alliance, because allied first must sacrifice the control, what therefore Li Mu thought that first oneself spread 500 to 1000 Internet cafes and to cover nation the cities to say completely again. 按理说,是可以先投资几十上百家来,搭配一套完善的软硬件标准、做出知名度,然后再开放加盟,但是李牧前期不准备考虑开放加盟,因为加盟首先就必然要牺牲管控,所以李牧想的是,先自己铺五百到一千家网吧、把全国的城市全部覆盖到再说。 This middle although does not consider to absorb the alliance, but if there is a capital to be interested to be willing to invest, oneself lift both hands welcome, oneself in any case pursue does not make money by the Internet cafe, so long as can guarantee that own absolute control power, does not control stock even is still all right, oneself want truly, is value added that the Internet cafe can add. 这中间虽然不考虑吸收加盟,但是如果有资本感兴趣愿意投资,自己举双手欢迎,反正自己追求的不是靠网吧赚钱,只要能保证自己的绝对控制权,就算不控股也没事,自己真正要的,是网吧所能带来的附加价值。 In addition, the Li Mu also considerations, management of net-bar system as well as desktop system are the utilizable software, most Internet cafes must buy, moreover value not poor, if own R & D team can this set of system development far ultra competes, when the time comes oneself can also open this set of system to other Internet cafes uses free, locks the procedure/program with the technological means again, letting the person is unable to decode, in this case, oneself can control many Internet cafe desktops. 除此之外,李牧还有一层考虑,网吧管理系统以及桌面系统是工具性软件,大部分网吧都要花钱购买,而且价值不菲,如果自己的研发团队能把这套系统开发的远超竞品,到时候自己也可以将这套系统开放给其他网吧免费使用,再用技术手段锁止程序,让人无法破解,这样的话,自己就能控制更多的网吧桌面。 At this time, sits does not know in Li Mu opposite Wu Haijun, Li Mu abacus at heart has wasted, he rejoiced at this moment at heart completely, on Li Mu this express train really awesome, oneself if initially rejected Li Mu, now feared must regret looks for a skyscraper to jump down from above. 此时,坐在李牧对面的武海军并不知道,李牧心里的算盘早就已经打飞了,他此刻心里满是庆幸,上了李牧这趟快车果然牛逼,自己当初要是拒绝了李牧,现在怕是要后悔的找栋摩天大楼从上面跳下来。 Packed off Wu Haijun, the time had arrived at about 12 points nights, the Li Mu not trapped/sleepy intent, then turned on the computer, log in in net of company, wants to look at present Muye Science and Technology recruitment. 送走了武海军,时间已经到了将近十二点的深夜,李牧毫无困意,便打开电脑,登陆了公司的内网,想看一看目前牧野科技的招聘情况。 Li Mu is many years of internet jobholders, can enhance the operating efficiency the product to understand to various types, therefore the Li Mu supervision develops in net is not website is so in fact simple, but is a function huge product. 李牧本身就是多年互联网从业人员,对各种能够提升工作效率的产品非常了解,所以李牧监督开发的内网实际上并不是一个网站那么简单,而是一个功能庞大的产品。 In this set net system was each department developed the exclusive page, progress and product of the condition as well as real-time data various work and other information in the net in this set renewed promptly, whole set system opened to all Muye Science and Technology staff, but according to the difference of everyone position, the jurisdiction of everyone was also different, the Li Mu's jurisdiction was highest, in the company net all information he can pull and read. 这套内网系统为每一个部门都开发了专属的页面,各种工作的进度、产品的状态以及实时的数据等信息都在这套内网中及时更新,整套系统开放给所有牧野科技的员工,但根据大家职位的不同,每一个人的权限也不同,李牧的权限是最高,公司内网所有的信息他都可以调阅。 The Lin Qingya responsible manpower information has many jurisdictions to establish in the company page, only then she and Li Mu can glance over all manpower information, including has entered the duty staff information, to treat into the duty staff information and interview recruitment information and progress, other department leadership can only glance over with the human affairs information that the department corresponds. 林清雅负责的人力信息在公司页面有多个权限设定,只有她和李牧可以浏览所有的人力信息,包括已入职员工信息、待入职员工信息以及面试招聘者信息与进度,其他的部门领导都只能浏览与自己部门相对应的人事信息。 Li Mu mainly looks treats into a duty staff column, recruitment follow-up of this set of internal system staff as well as to all input has a rating, from 1-10, the rank jumps over the strength and qualifications of Representative Gao is stronger, but waits into a duty staff column to altogether have 87 people, comments to 10 one does not have, this is also too high to 10 this basic requests because of Li Mu, he gives from Google joins Muye Science and Technology Fang Xudong to comment 9 levels, gave to comment 8 levels, on his also how many some afraid, if were 10 level big gods., That is the technical big cow that the internet industry is known to everybody is really entitled. 李牧主要看的就是待入职员工一栏,这套内部系统对所有录入的员工以及招聘跟进者都有一个评级,从1-10,级别越高代表这个人的实力与资历越强,而待入职员工一栏中共有87人,其中评到十的一个都没有,这也是因为李牧对十这个基本的要求太高,他给从谷歌加入牧野科技的方旭东评九级,给自己评了个八级,就这他自己还多少有些心虚,如果是十级大神,那真得是互联网行业无人不知的技术大牛才有资格。 9 levels have two people, makes the research and development in Microsoft, named Xue Yue ; Another makes the database related construction in Oracle, named Zhang Di. 九级有两个人,一个是在微软做研发的,名叫薛岳;另一个是在甲骨文做数据库相关架构的,名叫张迪。 Li Mu plundered, in the memory not the names about these two people, read a material probably, two people are the China nationalities, temporarily has not immigrated. 李牧搜刮了一下,记忆中并没有关于这两个人的名字,大概看了一下资料,两人都是华夏国籍,暂时都还没有移民。 Looking from the resumes of these two people, they are the high-level R & D personnel, but has not arrived can lift up a rank of big project in Microsoft and Oracle truly, therefore such rank was supposing is the income is also higher, but in their respective enterprise, belongs normally, does not have any extra addition, such person, in such enterprise, one stresses one in a big way, enough high, enough attraction that so long as the Muye Science and Technology condition opens, was made the decision of returning to homeland by them not difficultly. 从这两个人的简历看,他们都属于中高层研发人员,但是又没到真正能在微软、甲骨文扛起一个大项目的级别,所以这样的级别估摸着也就是收入高一些,但在他们所属的企业里,也是属于正常,没有什么额外的加成,这样的人,在这样的企业里,一抓一大把,所以只要牧野科技的条件开的足够高,足够吸引,让他们做出回国的决定还是不难的。 Li Mu screening, in 87 people, no he can recall the name, this also means, this will soon enter in the duty Muye Science and Technology 87 people, does not have the true big cow. 李牧一个个筛选,87个人里面,没有一个他能够记起名字的,这也就意味着,这即将入职牧野科技的87个人里,没有真正的大牛。 Li Mu somewhat is slightly disappointed, but thinks carefully, the big cow is not that good entire, where can have a look to have casually. 李牧略微有些失望,不过仔细想想,大牛也不是那么好整的,哪能随便看看就有。 Afterward, he paid attention to an interview progress information, this inside had Muye Science and Technology to interview recently, as well as prepared to invite the personnel information of interview, this list inside population foundation was huge, has interviewed has 339 people, has invited to have 481 people that but has not conducted to interview, the plan invites to have 594 people that interviewed. 随后,他又关注了一下面试进度信息,这里面有牧野科技最近面试过,以及准备邀请面试的人员信息,这个列表里面的人数基础就非常庞大了,已经面试过的有339人,已经邀请但还没有进行面试的有481人,计划邀请面试的有594人。 Li Mu looks is flabbergasted, no wonder Lin Qingya has said the recent interview working strength is big, has only interviewed has 339 people, moreover manpower department the work load of hr may, not only interviews, the interview screening, relation and other work loads before are also big, can look from this data, they will be to only call to invite the person of interview in the near future, 339 + 481, will be 820 people! 李牧看得咋舌,怪不得林清雅一直说最近面试工作强度非常大,光面试过的就有339人,而且人力部门的hr的工作量可不只是面试,面试前的筛选、联系等工作量也非常大,从这个数据上可以看的出,他们近期光是打过电话邀请面试的人,就有339+481,也就是820人！ Li Mu thinks to a hr round of team prize, while is glancing over these over a thousand personal names fast, change page after page, Li Mu only looks in these names, there is previous life to hear. 李牧一边想着要给hr发一个团队奖,一边快速浏览着这上千个人名,一页又一页的翻动,李牧只看这些名字里,有没有自己上辈子曾经听说过的。 Turned did not know many pages, somewhat turned Li Mu to feel dizzy, Li Mu has not turned to a familiar personal name. 翻了不知道多少页,翻得李牧都有些眼晕了,李牧还是没有翻到一个熟悉的人名。 When Li Mu wants to give up, suddenly an extremely ordinary personal name attracted his attention. 就在李牧想要放弃的时候,忽然一个极其普通的人名吸引了他的注意。 Xu Bo. 徐渤。 Li Mu originally when sees this name, in the mind is also the instinct filters it, but the split vision sweeps to the name behind „at present in company” a column, the one who sees above to write is „NetEase”, in the Li Mu brain flashes through instantaneously together luminously. 李牧本来在看到这个名字的时候,脑海中也是本能将其过滤掉的,但是余光扫到名字后面的“目前所在公司”一栏,见上面写的是“网易”,李牧脑子里瞬间闪过一道光亮。 That say/way luminous such as the lightning is ordinary, appears rapidly vanishes rapidly, Li Mu cannot hold detail, pondered over in the mind: „NetEase Xu Bo, how this name has heard probably, doesn't seem to hear?” 那道光亮如闪电一般,迅速出现又迅速消失,李牧没能抓住其中的细节,不禁在脑海中思忖:“网易徐渤,这个名字怎么好像听说过,又好像没听说过呢？” Immediately, Li Mu opens his resume. 随即,李牧打开他的个人简历。 77 years of person, this year 25 years old, but wrote the operating time just less than one year in resume, in other words, this person just joined NetEase at the end of last year, the job was the Game plan. 77年人,今年已经25岁,但写在简历上的工作时间才刚刚一年不到,也就是说,这个人去年年底才刚刚加入网易,工作岗位是游戏策划。 Game plan...... 游戏策划…… „Fuck!” Li Mu excited pats the thigh, the clue in mind is even more clear: Xu Youzhen! Old Xu! “我艹！”李牧激动的一拍大腿,脑海中的线索愈发清晰:徐宥真！老徐！ ...... …… Today three, a chapter , to continue to ask the monthly ticket later!!! We must stand firm at present the third position! This is the result that we try hard together! Is our common glory! 今天三更,晚些还有一章,继续求月票！！！我们一定要稳住目前第三的名次！这是我们共同努力的结果！是我们共同的荣耀！
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