RINAPE :: Volume #8

#748: Li Mu you play was also too ruthless!

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Boss Ma is mentally and physically exhausted today. 马老板今天心力交瘁。 The powerful opponents are not anything, the opponent but who huge to can only look up to was too poignant. 有一个强大的对手不算什么,但有一个庞大到只能仰望的对手就太让人痛苦了。 Boss Ma does not think clearly, are Li Mu 20-year-old young people, actually how play internet such reach a high degree of proficiency? Moreover what most is unable to understand, he in the internet domain simply is a versatile person, is only Muye Science and Technology and Taobao net these two big product ecology, has surpassed the entire industry is too many are too many. 马老板怎么也想不明白,李牧一个20岁的年轻人,究竟是怎么把互联网玩得这么炉火纯青的？而且最无法理解的是,他在互联网领域简直是个全才,光是牧野科技和淘宝网这两个大产品生态,就已经超出整个行业太多太多了。 Boss Ma is a proud person, a few years ago an unexpected visit to US opened the door of internet to him, lets him first domestic countless person one step, contacts opportunity that behind internet as well as internet contained, even can say, his e-Commerce pattern used for reference to conform from the US (America) existing pattern. 马老板是一个骄傲的人,前些年意外的一次访美给他打开了互联网之门,也让他先国内无数人一步,接触到了互联网以及互联网背后蕴含的商机,甚至可以说,他的电子商务模式就是从美国现有的模式里借鉴整合出来的。 To this point, Boss Ma never feels ashamed, because everyone is imitating US (America) in this aspect , Baidu or is Tencent, NetEase, Sina and Sohu, everyone is first other person of one steps, the quite mature pattern has attained the US (America) internet industry directly domestic does, can walk on the imitation path in ten hundreds of millions people of front, made these China internet senior statesmen feel sufficiently proudly. 对这一点,马老板从未觉得羞愧,因为大家在这方面都是在模仿美国,无论是自己,还是百度或者是腾训、网易、新浪、搜狐,大家都是先其他人一步,把美国互联网行业已经较为成熟的模式直接拿到国内来做,能在模仿道路上走在十几亿人的前面,也足以让这些华夏互联网元老感到骄傲了。 However, Li Mu is completely different. 但是,李牧则完全不同。 On Li Mu as well as his product, almost could not have seen any imitates the US (America) internet industry the shadow! If insisted to say the imitation , can only say that Li Mu learned/studied the concept that US (America) internet founded, for example: Immediately Instant Messenger, for example: e-Commerce, but, Li Mu learn/study is also only the theory and concept, he in the product that these two domains make, pioneered the beginning of the world absolutely. 在李牧以及他的产品身上,已经几乎看不到任何模仿美国互联网行业的影子！如果硬要说模仿的话,也只能说李牧学习了美国互联网开创的概念,比如:即时通讯、比如:电子商务,但是,李牧学习的也只是理论和概念而已,他在这两个领域做出来的产品,绝对是开创了全世界的先河。 With the immediate Instant Messenger software, at present, any model of immediate Instant Messenger software cannot place on a par with YY, YY has powerful original function, moreover founded a series of ecology products regarding YY, that particularly Tieba (Post It), Happy Farm and YY Game, the Li Mu's ecology closed loop plays called one to slide, this method originated in the entire world internet industry ; 拿即时通讯软件来说,眼下,任何一款即时通讯软件都不能跟yy相提并论,yy本身就具备很多非常强大的原创功能,而且围绕着yy又开创了一系列的生态产品,尤其是贴吧、开心农场和yy游戏,李牧的生态闭环玩的那叫一个溜,这种玩法在全世界互联网行业都是首创; Shortly after e-Commerce, the Li Mu's Taobao net just got online, from the operation mode, can see that he has seen through consumer to consumer and business to consumer core, the entire 2 c business, is the foundation of retail business, this point, the pattern of Li Mu plan is much bigger than Amazon and ebay of present stage, let alone Li Mu before Taobao has not gotten online first borrows 3321 to hatch Alipay, the Taobao net gets online transforms Alipay to immediately pay the channel + transaction guarantee dual roles, on the online transaction plays the extremely important role, this method compared with PayPal must wise many. 还有电子商务,李牧的淘宝网刚刚上线不久,从运作模式上,就能够看出他已经看穿了c2c和b2c的核心,整个2c的业务,就是零售业务的根基,这一点,李牧规划的格局比现阶段的亚马逊和ebay都要大得多,更何况李牧早在淘宝没上线之前就先借3321孵化支付宝,淘宝网上线就立刻把支付宝转化为支付渠道+交易担保的双重角色,在线上交易中扮演极其重要的角色,这手段比paypal还要高明的多。 Reviews Boss Ma at this moment, in his own hand some are Boss 2 Boss platforms, teams and some overseas capital relations adds several logistics companies again. 反观此时此刻的马老板,他自己手里有的就是一个b二b平台、一个团队、一些海外资本关系再加几个物流公司。 If makes the analogy with the fleet, the Boss 2 Boss platforms are the destroyers, is the flagship and warship in entire Ali fleet, the overseas capital relations is a supplies ship, three logistics companies of new purchase, can only be three light guided missile speed boats, the entire fleet comprised of four combat ship and a supplies ship, regardless of the naval vessel from the displacement or the firepower, can only be the middle-grade, overall strength emaciated. 如果用舰队来做比喻,b二b平台是驱逐舰,也是整个阿里舰队中的旗舰和主力舰,海外资本关系是一艘补给舰,新收购的三家物流公司,只能算是三艘轻型导弹快艇,整个舰队由四艘作战舰艇和一艘补给舰组成,舰艇无论从排水量还是火力上来说,都只能算是中等,整体实力孱弱。 Reviews Li Mu, under his hand fleet huge in this way, with the Taobao network of upfront resistance, was a large aircraft carrier without a doubt, although it just launched simply, but oneself battle efficiency is terrifying, but Alipay, then keeps close to the Aegis guided missile cruiser of Taobao this aircraft carrier, the attack, defense and firepower support ability was quite outstanding. 反观李牧,他手底下的舰队简直庞大如斯,与自己正面对抗的淘宝网,是一艘毫无疑问的大型航空母舰,虽然它刚刚下水,但自身战斗力已经非常恐怖,而支付宝,则是寸步不离淘宝这艘航母的宙斯盾导弹巡洋舰,打击、防御、火力支援能力都极为出众。 In addition, in the Li Mu dock the strategic nuclear submarine is also constructing, is Taobao from the Construction logistics system, its although is only a support system, but on it the strategic purpose in e-Commerce, such as the strategic nuclear submarine generally is absolutely important, moreover this fund has been well in place at present, this strategic nuclear submarine launches to be just round the corner. 除此之外,李牧船坞里还有一艘战略核潜艇正在建造,就是淘宝的自建物流体系,它虽然只是一个支撑体系,但就其在电子商务中的战略作用而言,绝对如战略核潜艇一般重要,而且这笔目前资金已经到位,这艘战略核潜艇下水指日可待。 What is fearful, Li Mu also has magnitude very big supplies ship Wanying Real Estate. 可怕的是,李牧还有一个量级很大的补给舰万盈地产。 Moreover, if fights with oneself, Li Mu another large aircraft carrier battle group will also participate, YY is a displacement compared with the Taobao also high aircraft carrier, but Tieba (Post It) and YY Game and Happy Farm acted the role of cruiser, destroyer as well as attack submarine respectively, in oneself and in Taobao war, YY this carrier battle group is also displaying his battle efficiency in the time, helping Taobao show a stronger strength. 不仅如此,如果是跟自己战斗,李牧另外一艘大型航空母舰战斗群也会参与进来,yy本身就是一艘排水量比淘宝还高的航母,而贴吧和yy游戏、开心农场分别扮演了巡洋舰、驱逐舰以及攻击潜艇的角色,在自己和淘宝的战争中,yy这个航空母舰战斗群也在时刻发挥着他的战斗力,帮助淘宝展现出更加强大的实力。 Boss Ma knows, own magnitude in the face of Li Mu's two carrier battle groups, basically by the share of steamroll, but he has his ambition as before, logistics that three light guided missile speed boats are the keys that he handles big issue with smart power, if the strategic plan and tactical application are appropriate, these three light guided missile speed boats have the opportunity to attack and sink Taobao and Alipay, so long as Taobao and Alipay were attacked and sunk, YY that carrier battle group wants to help unable to help, can only do looks at to gain the victory. 马老板知道,自己的量级在李牧的两个航空母舰战斗群面前,基本上就是被碾压的份儿,但是他依旧有他的野心,物流那三艘轻型导弹快艇就是他四两拨千斤的关键,如果战略部署、战术使用得当,这三艘轻型导弹快艇就有机会击沉淘宝和支付宝,只要淘宝和支付宝被击沉,yy那个航空母舰战斗群想帮都帮不上忙,只能干看着自己取得胜利。 However is very regrettable, stealing the chicken is truly exciting, the probability that may be defeated is also very big, invests own motorcade in Li Mu, and transfers entire Express Mail Service to come for completely oneself serve, Boss Ma realizes own chicken plan secretly the complete failure. 但是很遗憾,偷鸡确实很刺激,可失败的几率也很大,在李牧投入自己的车队,并且完全调动起整个ems来为自己服务的时候,马老板就意识到自己的偷鸡计划已经彻底失败了。 In drags along the exhausted body to go home, falls into Boss Ma in sofa unable to find way out as before. 拖着疲惫的身躯回到家里,陷入沙发中的马老板依旧一筹莫展。 Steals the plan fail of chicken, then must do was the upfront resistance. 偷鸡的计划失败,接下来要做的就是正面对抗了。 LeTao got online nears, waits for Taobao this real tide in the past, he must let LeTao launching that finished hastily, with the Taobao decisive battle, the heroic feelings had, the strength was insufficient. 乐淘上线在即,等淘宝这真浪潮过去,他就要让仓促完工的乐淘下水,和淘宝决战,豪情有余,实力不足。 At this time, the cell phone resounded, Lu Zhaoxi urgently said in the telephone: „Chief Ma, watches the television! Zhejiang Province satellite TV! Liu Qiangdong accepts TV Station to interview, is slinging mud at to us!” 这时,手机响起,陆照喜在电话里急切的说:“马总,看电视！浙省卫视！刘镪东接受电视台采访,在给咱们扣屎盆子呢！” Boss Ma quickly grasps the meaning of something, hurries to turn on the television, the Zhejiang Province satellite TV is broadcasting in the evening the news, in this time television picture, Liu Qiangdong is facing more than 20 TV Station microphones and lens, spreads out the hand, resigned-looking saying: „I am not clear, these three express companies so will be why skillful, on that day that Taobao Brand Day starts, almost stopped the nationwide scale as if by prior agreement receives a business, such as that reporter said a moment ago, if this time does not have postal service Express Mail Service and Taobao cooperates, our express turnover may be paralyzed very much, this may give the Taobao net to bring the total destruction, if not Express Mail Service, the title of everyone today news possibly is: ‚Taobao net logistics is paralyzed’ and ‚package to explode warehouse’ and ‚consumer to receive goods hopelessly’ and ‚e-Commerce uncertain future’ wait/etc and so on......” 马老板一个激灵,慌忙打开电视,浙省卫视正在播放晚间新闻,此时的电视画面上,刘镪东正面对着二十多家电视台的麦克风与镜头,摊开手,一脸无奈的说道:“我也不明白,为什么这三家快递公司会这么巧,在淘宝品牌日开始的那一天,几乎是不约而同的停止了全国范围的收件业务,如刚才那位记者所说,这一次如果不是有邮政ems与淘宝进行通力合作,我们的快递周转很有可能陷入瘫痪,这有可能给淘宝网带来灭顶之灾,如果不是ems,大家今天新闻的标题可能就是:‘淘宝网物流陷入瘫痪’、‘包裹爆仓’、‘消费者收货无望’、‘电子商务前途未卜’等等之类的了……” Hears Liu Qiangdong to be in front of such multimedia to chat and things of three express companies, Boss Ma thump, the remote control in hand falls at heart accordingly falls. 一听到刘镪东当着这么多媒体的面聊及三家快递公司的事情,马老板心里咯噔一下,手里的遥控器应声摔落。 He almost understands immediately in the Li Mu's intention, Brand Day just passed, Li Mu had just shouldered the tremendous logistics pressure, started to counter-attack. 他几乎立刻就明白里李牧的用意,品牌日刚过去,李牧刚扛过巨大的物流压力,紧接着就开始反击了。 Li Mu you play was also too ruthless! You must make me be referred to by the multitude of people! 李牧你玩的也太狠了！你这是要让我被千夫所指啊！ Before five minutes, Liu Qiangdong accepts the news of interview to start to broadcast, Liu Qiangdong notified this Taobao Brand Day all particular data to the reporter, which enterprises sold how much money, to sell many goods, to finalize many lists and to obtain the magnificent sales. 就在五分钟前,刘镪东接受采访的新闻开始播出,刘镪东向记者通报了这一次淘宝品牌日的所有详细数据,卖了多少钱、卖了多少货、成交了多少单、哪些企业取得了辉煌的销售成绩。 Introduced these, he also very natural reported these order subsequent logistics and distribution situation. 介绍完这些,他也很自然的通报了这些订单后续的物流配送情况。 The view of Liu Qiangdong is: „14 million orders that Taobao Brand Day produces, because certain special reasons, can only all transport through postal service Express Mail Service, created very tremendous turnover pressure on entire Express Mail Service, what we rejoice, Express Mail Service gave the Taobao net 200% support, across the country Express Mail Service staff was working overtime, helping Taobao digest the transportation to send these 14 million orders as soon as possible.” 刘镪东的说法是:“淘宝品牌日所产生的一千四百万个订单,因为某些特殊原因,只能全部通过邮政ems进行运送,给整个ems带来了非常大的周转压力,不过我们非常庆幸的是,ems给予了淘宝网200%的支持,全国各地ems员工都在加班加点,帮助淘宝尽快消化运输派送这一千四百万个订单。” Liu Qiangdong gives the reporter to leave behind a question intentionally: Because what special reason, causing the Taobao net 10 million orders only to transport through Express Mail Service? Does the home at least have several private express companies? 刘镪东故意给记者留下一个疑问:到底因为什么特殊原因,导致淘宝网一千万个订单只能通过ems进行运送？国内至少还有好几家民营快递公司吧？ Therefore , a reporter stands up to ask without a doubt: „Chief Liu, whether you could explain in detail, why can the order of Taobao net only transport through Express Mail Service?” 于是,毫无疑问的,一个记者起立发问:“刘总,请问您能否详细解释一下,为什么淘宝网的订单只能通过ems进行运送？” Liu Qiangdong sighed, said: „Without means that in our Brand Day on the same day, ZJS Express, STO Express and YTO Express these three private express companies, very fortunately on the same day simultaneously announced that stops receiving, after they stop receiving, not only we do not have the means to share the pressure taking advantage of their ample capacities, instead a large number are flooded into Express Mail Service by the ample capacity demand that they turn down, considerably increased us as well as Express Mail Service pressure and load.” 刘镪东叹了口气,说:“没办法,就在我们品牌日当天,宅急送、申通、圆通这三家民营快递公司,非常凑巧的在当天同时宣布停止收件,他们停止收件之后,不但我们没办法借他们的运力来分担压力,反而还有相当一部分被他们推掉的运力需求涌入ems,大大增加了我们以及ems的压力与负荷。” This In short said that all reporters were shocked! 这一句话说出来,所有记者大为震惊！ They think, the Taobao net and Express Mail Service are some strategic cooperation relationship, therefore Taobao net all orders entrusted Express Mail Service to send, suddenly heard Liu Qiangdong so many, they realized, originally the Taobao net was forced only to be able with Express Mail Service one to cooperate, because several other express companies that had the scale refused to receive! 他们原本以为,淘宝网和ems是某种战略合作关系,所以淘宝网所有的订单都委托ems进行派送,忽然听到刘镪东这么多,他们才意识到,原来淘宝网是被迫只能和ems一家合作,因为其他几家有规模的快递公司都拒绝收件！ Isn't the service of express company at all receives faction? This is takes advantage most radically, normally, does the express company that they survive possibly stop receiving suddenly? Moreover at Taobao Brand Day this order violent many critical moments, these express companies rich doesn't gain? 快递公司的服务根本不就是收件派件吗？这是他们生存的最根本依仗,正常情况下,快递公司怎么可能忽然停止收件？而且还是在淘宝品牌日这个订单暴多的关键时刻,难道这些快递公司有钱不赚？ Also, why do three express companies stop receiving in this moment simultaneously? Is this coincidence? Is impossible! The sense of smell of reporter is quite keen, immediately realizes in this has certainly the trick! Wants not to need to know, some people are aiming at the Taobao net absolutely intentionally, wants to make trouble to the Taobao net at this time! 还有,为什么三家快递公司都同时在这一刻停止收件？这是巧合吗？绝不可能！记者的嗅觉极为敏锐,立刻就意识到这里面一定有猫腻！想都不用想就知道,绝对是有人在故意针对淘宝网,想在这个时候给淘宝网制造麻烦！ The news of Taobao net cooked up one all day, the media reporters was actually clear, Li Mu was the true flash news point, if cannot report Li Mu, following also had no burst point to be worth bringing to hype, but Liu Qiangdong makes them realize immediately, waited for a long time burst point to come painstakingly finally! 淘宝网的新闻炒了一整天,其实媒体记者都清楚,李牧才是真正的大新闻点,如果不能报道李牧,后续也就没什么爆点值得拿来炒作了,但是刘镪东的话立刻让他们意识到,苦等许久的爆点终于来了！ The Taobao net by one's effort, within one day drew 2.683 billion Yuan sale, in the news of CCTV said, the Taobao net to promoting the domestic economic development as well as improvement domestic economic situation has very big significance, a day 2 billion sales volumes, so many enterprise, worker and raw material supply business profits, but some unexpectedly people deliberately make trouble to the Taobao net at this critical moment, if this digs him, the news burst point didn't come? 淘宝网凭借一己之力,一天之内拉动了26.83亿元的销售,就连央视的新闻里都说,淘宝网对促进国内经济发展以及改善国内经济情况方面有非常大的意义,一天二十亿的销售额,这么多企业、工人、原材料供应商受益,可竟然有人在这个关键时刻给淘宝网刻意制造麻烦,这要是把他挖出来,新闻爆点不就来了？ Media reporter hastily closely examines: „Chief Liu, you know why these three express companies in such crucial time, will stop receiving simultaneously? What secret facts does this inside have? If not Express Mail Service, whether the Taobao Brand Day express turnover will be paralyzed?” 媒体记者急忙追问:“刘总,请问您是否知道这三家快递公司为什么会在这么关键的时刻,同时停止收件？这里面有什么隐情？如果不是ems的话,淘宝品牌日的快递周转是否就会陷入瘫痪？” In the future, when Boss Ma turns on the television that sees, Liu Qiangdong two one, resigned-looking said: „I do not understand......” 往后,正是马老板打开电视时所看到的那一幕,刘镪东两手一摊,一脸无奈的说:“我也不明白……” ( To be continued. 17-01-07 (未完待续。、,您的支持,就是我最大的动力。)17-01-07 11:18: 25 11:18:25
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