RINAPE :: Volume #8

#743: Industry super promoter

LNMTL needs user funding to survive Read More

Li Mu plans is very astute. 李牧算计的很精明。 He wants to make a flash news, to want while CCTV to interview itself while the Taobao net, wantonly Ainley internet a greatness before the whole nation, not only to promote internet has no more to do with run fiercely, but also wants by oneself as the solid example, lets the whole society to the internet thorough change view. 他想趁着淘宝网闹出个大新闻、想趁着央视采访自己,在全国人民面前大肆安利一番互联网的伟大之处,不光是为了推动互联网拔腿猛跑,还想要以自己作为实实在在的示例,让全社会对互联网彻底改变看法。 For these years, majority did not contact the internet people, thought that internet is not a good thing, it had Game to wallow , the nature and violence made one make mistakes, particularly the parents, seeing the child to take up the mouse understandingly perhaps next one tight, wished one could to expel Earth the mouse thoroughly, under such social big background, the Internet users number grew is not very about, the computer number to grow is not very about, the internet jobholders to grow is not very quick, domestic internet was grows very much difficultly rapidly. 这几年来,大部分不接触互联网的国人,都觉得互联网不是一个好事物,它有游戏让人沉迷,又性和暴力让人犯错,尤其是学生家长,看见孩子拿起鼠标恐怕都会心下一紧,恨不得把鼠标彻底赶出地球,这样的社会大背景下,网民数量增长不够快、计算机数量增长不够快、互联网从业人员增长也不够快,国内的互联网是很难快速成长的。 If everyone fears it to the computer and internet like the tiger, then some people may become next? But if, through own example, making whole society broad university live the guardian to realize particularly, computer and internet, not only does not think fearfulness that such they imagine, instead can train a 20-year-old billionaire, to train one to have the opportunity to draw the promising youth who the country's economic situation rises, then the domestic internet foundation environment will certainly obtain the huge promotion. 如果大家都对计算机和互联网畏之如虎,那么又怎么可能有人会成为下一个自己？可是,如果通过自己的示例,让全社会尤其是广大学生家长意识到,计算机、互联网非但不是想他们想象的那样可怕,反而能培养出一个20岁的亿万富翁、培养出一个有机会拉动全国经济形势上升的有为青年,那么国内的互联网基础环境一定会得到巨大的提升。 3321 although have exposed, but 3321 original intentions do not gain, therefore the people on society do not know some of its big significances, may not approve the significance that it does not gain, what does Muye Science and Technology represent? What does the Taobao net represent? Do't these two company which estimate values can in the rank of tens digit? 20-year-old young people, made a software and website, in addition the estimate value surpass 10 billion, perhaps the impact on the entire society must sell 2.683 billion to shock compared with the Taobao day. 3321虽然早就已经曝光,但是3321本意不盈利,所以社会上的人们并不知道它到底有多大意义,也不一定会认可它不盈利的意义,但是牧野科技代表什么？淘宝网代表什么？这两家公司哪一家估值不得在十位数的级别上？一个20岁的年轻人,做了一个软件和一个网站,加起来估值超过百亿,对整个社会的冲击恐怕要远比淘宝日销26.83亿更加震撼。 Li Mu even can imagine, if oneself, when CCTV accepts the interview released „internet to create itself” such signal, then domestic will certainly welcome a peak of home computer purchase! 李牧甚至可以想象得到,如果自己在央视接受专访的时候释放出“互联网造就了自己”这样的讯号,那么国内一定会迎来一个家用计算机购买的高峰！ These change views, look at the child Jackie Chan guardian to think that buys a computer for the child ; These university lived or just graduated soon young people from university, perhaps will also ignite to the zeal of internet, thus purchases a PC ; These and internet relations not big enterprise unit, will perhaps also pay great attention the understanding and grasping to internet, finally this series of can correspond is the sales peak of home-use computer. 那些改变看法、望子成龙的家长或许会想到为孩子买一台电脑;那些大学生或者刚从大学毕业不久的年轻人,恐怕也会燃起对互联网的热忱,从而购买一台个人电脑;那些和互联网关系不大的企业单位,恐怕也会更加注重对互联网的了解与掌握,这一系列最终会对应的就是家用电脑的销售高峰。 Li Mu believes that so long as complete this interview, certainly can promote the home-use computer to be popular enormously, becomes the super promoter of internet industry, when the time comes, domestic all computer manufacturers will perhaps obtain benefits, such being the case, why don't oneself look for the dividend that a partner, enjoys to create ahead of time? 李牧坚信,只要自己做好这次专访,一定能够极大的推动家用电脑普及,成为互联网行业的超级推手,到时候,国内所有的电脑厂商恐怕都会从中获益,既然如此,自己为什么不提前找一个合作伙伴、享受一下自己创造的红利？ Makes the cooperation in this aspect, the enterprise that Li Mu can look for has, overseas Hewlett-Packard, Dell and i Boss m, domestic Lenovo | mental association, Fangzheng and same side, but Li Mu favors Hasee, for two reasons. 做这方面的合作,李牧可以找的企业有很多,国外的惠普、戴尔、ibm,国内的联想、方正、同方,而李牧之所以倾向于神舟,原因有两个。 First, domestic computer manufacturing enterprise construction is huge, if oneself want to infiltrate quite difficultly, moreover Li Mu does not like the bureaucrat merchant, will deal with that person will be quite tired ; 首先,国内一线计算机生产企业架构庞大,自己如果想渗透进去相当困难,而且李牧不太喜欢官僚商人,跟那种人打交道会比较累; Next, Hasee since the day of the founding is bothering, even if the quality and work, post-sale and other issues were despised by the people, what is undeniable, it to accelerating the home-use computer reduces prices and to promote the home-use computer popularize plays very vital role, has tossing about that it goes all out here, other big plants have to reduce the profit receiving in exchange market, this is Hasee is the cannot erase contribution that the China internet industry makes, Li Mu not only feels oneself and Hasee has the energetic connecting point, but also holds certain individual mood to this brand. 其次,神舟从诞生之日起就是搅局者,即便是质量、做工、售后等问题为人诟病,但不可否认的是,它对加速家用电脑降价、推动家用电脑普及起到了非常重要的作用,有它在这里拼命的折腾,其他大厂就不得不降低利润换取市场,这是神舟为华夏互联网行业做出的不可磨灭的贡献,李牧不但感觉自己和神舟有精神契合点,而且还对这个品牌抱有一定的个人情怀。 Synthesizes these two points, Li Mu thinks before is stimulating the internet development seeks the little personal gain largely to oneself, ahead of time draws Hasee to own camp absolutely is the best choice. 综合这两点,李牧想在大幅拉动互联网发展之前给自己谋取一点点私利,提前把神舟拉到自己阵营绝对是最佳的选择。 The parent company of Hasee computer corporation is the Shenzhen new world group, the helmsman of new world named Wu Haijun, 36 years old just when the career best age, in Shenzhen this reform bridgehead, he is like a fish in water at present, is sporty. 神舟电脑公司的母公司是深市新天下集团,新天下的掌舵人名叫武海军,眼下三十六岁正值事业最佳年龄,在深市这个改革桥头堡中,他如鱼得水,冲劲十足。 Wu Haijun has had the tremendous hope and enthusiasm to the computer industry, with oneself unique mode of administration and cost control way, he became absolute rare and beautiful flowers in the p industry, rare and beautiful flowers that a peer hates to the marrow of the bones. 武海军一直对计算机行业抱有巨大的希望与热情,用自己独特的管理方式以及成本控制方式,他在p产业里成了一个绝对的奇葩,一个同行恨之入骨的奇葩。 The p machine of 3000 Yuan cost, before Hasee has not appeared, the market terminal selling price surpasses 6000 and even higher, but in market not transparent situation, established p enterprise satisfied is maintaining the different kind tacit understanding, no one dozen of price wars, remains silent to get rich. 三千元成本的p机,在神舟没有出现之前,市场终端售价超过6000甚至更高,而在市场不透明的情况下,老牌p企业心安理得的保持着别样的默契,没人打价格战,闷声发大财。 Because of the opacity of price, since long, the China common people was thinking that the p computer is standard luxury goods, in this person even monthly salary is about thousand Yuan age, casual brand p, needs to consume a half year of wages to buy, accumulating the machine although price is relatively inexpensive, but requests the consumer to have the hardware knowledge reserve, otherwise is really the pit dies you not to discuss. 正因为价格的不透明,长期以来,华夏老百姓都觉得p电脑是一种标准的奢侈品,在这个人均月薪也不过千元的年代,随随便便一台品牌p,需要耗费半年的工资才可以买到,攒机虽然价格相对低廉,但是要求消费者有硬件知识储备,否则的话真的是坑死你没商量。 Hasee steps in the complete machine manufacture starting from last year, this year dares to come out to fight for state power with 4888 p4 computers, before placing , the common people want not to dare to imagine, 4888 can buy a superior performance the home-use computer, this directly p from 6 and 7000 Yuan high drawing to below 5000 Yuan, this to the drop of computer hardware price, and popularization of computer, plays the huge role. 神舟从去年开始涉足整机制造,今年就敢拿4888的p4电脑出来打天下了,放在以前连老百姓连想都不敢想象,4888就能买到一台优越性能的家用电脑,这直接把p从六、7千元的高位一把拉到了五千元以下,这对计算机硬件价格的下降,以及计算机的普及,都起到了巨大的作用。 The repertoire that Hasee works conforms to the Li Mu's values relatively, Hasee to break through, almost pounded to put on the low price of p machine, but Li Mu to promote the mp3 hardware as well as mp3 searched the development of download(ing), looked for the person design and OEM (original equipment manufacturer) supplier to produce Mangomi, the one cent does not gain, pounded to put in the floor with the cost price the profit of mp3 hardware directly thoroughly! 神舟做事的套路相对符合李牧的价值观,神舟为了突围,几乎砸穿了p机的低价,而李牧为了推动mp3硬件以及mp3搜索下载的发展,找人设计、代工生产出mango-me,一分钱也不赚,直接用成本价把mp3硬件的利润彻底砸穿到地板上了！ Initially what Li Mu must do promotes an industry rapid growth, oneself do not make money also indifferently, therefore he pounds must suppress a lot compared with Hasee, basic, no matter the lives of other factories, the direct cost price produces goods, making everyone die of exhaustion cannot catch up with his rhythm. 李牧当初要做的是推动一个行业快速发展,自己不赚钱也无所谓,所以他砸的比神舟要狠得多,根本不管其他厂家的死活,直接成本价出货,让所有人累死都追不上他的节奏。 Therefore now the situation in domestic mp3 market is, so long as Mangomi has the goods, mp3 of other enterprises on the absolute won't sell, although they are also going all out to reduce prices, but the price limited to the channel cost, really does not have the means to push down to the Mangomi level, under this background, the number of domestic mp3 hardware promotes sharply, mp3 searches downloaded capacity not to stop almost soars, as the biggest beneficiary, the Easy Music Network present value already and was no comparison between them initially. 所以现在国内mp3市场的情况是,mango-me只要有货,其他企业的mp3就绝对卖不动,虽然他们也在拼命降价,但是价格受限于渠道成本,实在没办法拉低到mango-me的水平,在这个背景下,国内mp3硬件的数量大幅提升,mp3搜索下载量几乎是一刻不停的直线攀升,作为最大的受益者,易听网眼下的价值已经和当初不可同日而语。 However Hasee is one wants to make money and want after all in the private enterprise that in many p manufacturers breaks through, his original intention does not promote the industry growth, but he from falling the profit hits the approach of price war, plays very positive role to this industry. 不过神舟毕竟是一个想要赚钱、想要在众多p厂商中突围的民营企业,他的初衷并非推动行业发展,但他自降利润打价格战的做法,还是对这个行业起到了非常积极的作用。 Li Mu felt, Hasee and have certain connecting point, if Hasee is willing to work with oneself, then, oneself will use the network direct sale channel of Taobao net to help the Hasee computer further cost reduction and terminal selling price, then uses the YY promoted coating ability, pushes low-priced, the performance-to-price ratio high Hasee computer fiercely, as the matter stands, the sales volume of Hasee computer will obtain the huge promotion, once the sales volume of Hasee computer is raised sharply, the cost of hardware purchase will also reduce, the cost of complete machine can further reduce. 李牧觉得,神舟和自己还是具备一定契合点的,如果神舟愿意跟自己合作,那么接下来,自己会利用自己淘宝网的网络直销渠道帮助神舟电脑进一步降低成本和终端售价,然后再用yy的推广覆盖能力,猛推价格低廉、性价比高的神舟电脑,这样一来,神舟电脑的销量会得到巨大的提升,而一旦神舟电脑的销量大幅提升,硬件采购的成本也会降低,整机的成本就能进一步缩减。 However Li Mu thinks is quite big, his true goal is not pure to pull out is so simple from the Hasee sales volume, but must seize the opportunity, with the resources of channel and promotion, received exchange for the Hasee stock, did not ask holding Hasee, but must account for 20-30% stocks to be worth at least cooperating thoroughly. 但是李牧想的比较大,他的真正目的不是单纯从神舟的销售额里抽成这么简单,而是要抓住机会,用渠道和推广的资源,换取神舟的股份,不求控股神舟,但最起码要占20-30%的股份才值得深入合作。 ...... …… Shenzhen. 深市。 Wu Haijun is holding the summary conference. 武海军正在召开总结会议。 This time Taobao Brand Day he is unsatisfied, such good opportunity, the Hasee computer clenched teeth to fall 200 Yuan in 4888 foundations, but also undertook to reach as high as over hundred Yuan transport expense, finally altogether sold several thousand. 这一次的淘宝品牌日他非常不满意,这么好的机会,神舟电脑又在4888的基础上咬牙降了200元,还承担高达百元以上的运费,结果一共才售出了几千台。 Wu Haijun realized keenly Taobao this e-Commerce website, to the significance of p sale, thought these two are can closely unify, he even believes that if the operation is appropriate, the Hasee computer not necessarily cannot like the Smartech Tat reread machine, the one breath also sell its several hundred thousand. 武海军敏锐意识到了淘宝这个电子商务网站,对p销售的意义,觉得这两者是可以有机结合的,他甚至相信,如果运作得当,神舟电脑未必不能像智能达复读机那样,一口气也卖它个几十万台。 Therefore request of Wu Haijun in the conference establishes a new department: The Taobao net sells the section, the name is a little unsophisticated, but the wording meaning is very obvious, this department will specifically be responsible for aiming at Taobao this platform to make the network sale in the future. 于是武海军在会议上要求成立一个新部门:淘宝网销部,名字有点土,但字面意思却很明显,这个部门未来将专门负责针对淘宝这个平台来做网络销售。 Wu Haijun led everyone to analyze the sales volume not high reason together, one was the price concession effort is not very big, another was the computer transport user relative did not feel relieved. 武海军带着大家一起分析了销量不高的原因,一个是价格优惠力度不够大,再一个就是电脑运输用户相对不放心。 Grasps these two key points, Wu Haijun accurate understanding, the space of price cut almost without, again , there would be no profit, the merchant by the advantage, the unprofitable matter he will not do, therefore such looks like, only then the second problem solve relatively easy. 抓住这两个关键点,武海军确切的明白,降价的空间已经几乎没有了,再将就没有利润了,商人是逐利的,没有利润的事情他不会做,所以这么看来,只有第二个问题解决起来相对容易。 Wu Haijun requests the purchase and swathe especially controls the department, lets their design and procurement new enhancement packing case, is used to promote the complete machine to conduct the security in pack transportation process, must pass to the commodity page of Taobao net the specific detail pictures of these packing, making the user realize, the packing of Hasee computer can withstand the transportation test, simultaneously Wu Haijun resists opposition, clearly proposed service principle that the damage to goods undertakes to pay compensation, this can further counter-balance the user worried at heart. 武海军特地要求采购和包装品控部门,让他们设计采购一种新的加强型包装箱,用来提升整机进行打包运输过程中的安全性,同时也要把这些包装的具体细节图片传到淘宝网的商品页面里,让用户意识到,神舟电脑的包装是经得起运输考验的,同时武海军力排众议,明确提出货损包赔的服务原则,这样可以更进一步抵消用户的心里担忧。 After breaking up, Wu Haijun returns to the road in office still to think, the Taobao net fire, perhaps internet also with catching fire, the internet fire, the demand of p machine will certainly follow to promote, oneself must find the way to seize this opportunity, proposes a wave the Hasee sales volume again upward. 散会之后,武海军回办公室的路上还在想,淘宝网火了,恐怕互联网也会跟着火一把,互联网火起来,p机的需求一定会跟着提升,自己得想办法抓住这个机会,把神舟的销量再往上提一波。 Just thinking, the secretary front surface is running over, stands firm nearby oneself, panting said: „Chief Wu, Taobao net eo Liu Qiangdong made the phone call a moment ago, said that founder Mr. Li of Taobao net wants to speak face-to-face with you.” 正想着,秘书迎面跑过来,在自己跟前站定,气喘吁吁的说:“武总,淘宝网eo刘镪东刚才打来电话,说淘宝网的创始人李先生想跟您面谈。” The secretary does not know that „Mr. Li” refers to anyone, but Wu Haijun is very at heart clear, this „Mr. Li” said is Li Mu, is not only the founder of Taobao net, is Muye Science and Technology and Alipay founder, this young fellow simply is the True God of internet industry. 秘书不知道“李先生”指的是谁,但武海军心里很清楚,这个“李先生”说的就是李牧,不光是淘宝网的创始人,还是牧野科技、支付宝的创始人,这个小伙子简直就是互联网行业的真神。 Heard he wants to see itself, Wu Haijun pleasantly surprised, asked extremely subconsciously: „When? Where is at?” 一听说他想见自己,武海军极为惊喜,下意识地问:“什么时候？在哪？” „Yanjing, the opposite party said that the quicker the better.” “燕京,对方说越快越好。” Wu Haijun never imagined, blurts simply said: „Quickly! Books the earliest airplane ticket to me!” 武海军想都没想,脱口便道:“快！给我订最早的机票！” ( To be continued.) (未完待续。)
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