When Li Mu and Wei Lan take a walk in the lakeside, with Shanghai to less than 200 kilometers Hangzhou, a Boss Ma face pale arriving company, passing through the gate then unemotional said to the administrative miss: „After letting the leadership of all manager levels ten minutes, meets to the conference room.” 当李牧和蔚澜在湖边散步的时候,与沪市相距不足两百公里的杭城,马老板一脸铁青的来到公司,一进门便面无表情的对行政姑娘说:“让所有经理级的领导十分钟后到会议室开会。” The news of Taobao net sent to start already hiding the sky and covering the earth from around 5 : 00 am newspaper, to the around 6 : 00 am major TV Station news broadcast, the news almost 3D three-dimensional no difference of Taobao net bombed whole society each corner. 淘宝网的新闻从清晨 5 点多报纸派送开始就已经铺天盖地了,到早晨 6 点多各大电视台新闻节目播出的时候,淘宝网的新闻几乎3d立体无差别轰炸了全社会每一个角落。 Boss Ma had not realized beforehand, the Taobao Brand Day sales data will bring such big impact on the whole society unexpectedly. 就连马老板事先也没有意识到,淘宝品牌日的销售数据竟然会给全社会带来这么大的冲击。 This morning gets out of bed now, he by various types of media had been reported burdensome of puzzle, as if all media are revolving the network myth that the Taobao net creates, this makes the Boss Ma mood quite annoyed. 今天早晨起床到现在,他已经被各种媒体报道困扰的不胜其烦,似乎所有的媒体人都在围绕着淘宝网缔造的网络神话,这让马老板心情颇为恼火。 First, Li Mu does on large scale Taobao Brand Day, various propaganda promotion linkages, lift up high the skyer the situation to make him feel that the tremendous pressure, LeTao must get online certainly now shortly, but the competitor plays is so big, in comparison wrested away the line of sight of consumer enormously, in this case, waits for LeTao to get online, the promoted resources that buys in Taobao lifts up high the propaganda and reporting of skyer and front hiding the sky and covering the earth, certainly will sell at a discount greatly. 首先,李牧大搞淘宝品牌日,各种宣传推广联动,高举高打的态势就让他感觉到绝大压力,现在乐淘眼看就要上线,可是竞争对手玩的这么大,相比之下就极大的霸占了消费者的视线,这种情况下,等乐淘上线的时候,花钱买来的推广资源在淘宝高举高打、铺天盖地的宣传报道面前,一定会大打折扣。 Thinks of here, Boss Ma ponders at heart secretly: Are the media a fool? They saw for day 2.683 billion sales, why does not have to realize, this was Taobao collects various group of resources, to push fiercely the result that the moon/month pushed? A month of effort, harvests on this day, was not it can finalize billions every day, served a need such excitedly? 一想到这里,马老板心里就暗忖:难道媒体都是傻子？他们看到了一天26.83亿的销售,为什么没有意识到,这是淘宝汇集各路资源、猛推了个把月才推出来的结果？一个多月的努力,在这一天收获而已,又不是它每天都能成交几十亿,用得着这么激动吗？ In fact, Boss Ma cannot stand in the Wei Lan altitude at present views the issue, his thoughts centralized in e-Commerce development level, or is centralized in the initial stage of internet business model exploration, although later generation very awesome, but at present his understanding and control to the national economic situation, must miss on a scale compared with Wei Lan. 事实上,马老板眼下也并没有能够站在蔚澜的高度看问题,他的心思都集中在电子商务本身的发展层面,或者说是集中在互联网商业模式探索的初级阶段,虽然后世很牛逼,但眼下他对国家经济形势的了解和把控,比蔚澜还要差上一个档次。 Boss Ma had not realized that what promotion the Taobao net has and significance to the national economic situation at present, therefore instinct thinks that all these were also the Li Mu's repertoire, the Li Mu's public relations team should invest the large sum of money and major media established the close relation, therefore they rally together to move and report the Taobao Brand Day data after Brand Day immediately wantonly. 马老板没有意识到淘宝网眼下对国家经济形势有什么样的促进与意义,所以本能的认为这一切也都是李牧的套路,李牧的公关团队应该早就已经投入重金和各大媒体建立了密切联系,所以他们才会在品牌日之后立刻群起而动、大肆报道淘宝品牌日的数据。 When the core team members arrived at the conference room, Boss Ma in line with face quite annoyed saying: „Our LeTao also several days got online, finally Li Mu stirs up now such multimedia reported the matter of Taobao net in the boast, if not reverse the aspect as soon as possible, we must getting online the deadline postponed.” 待核心团队成员都到了会议室,马老板本着脸颇为恼火的说道:“我们的乐淘还有几天就上线了,结果李牧现在煽动了这么多媒体在吹嘘报道淘宝网的事情,如果不尽快逆转一下局面,那我们就得把上线的期限延后了。” Saying, Boss Ma blurts to ask: „Taobao Brand Day had finished for nine hours, their present logistics situations how?” 说着,马老板脱口问道:“淘宝品牌日已经结束九个小时了,他们现在的物流情况怎么样了？” Cai Chongxin said: „This morning 6 o'clock time I see specially, several situations I report.” 蔡崇新说:“今天早晨六点钟的时候我专门了解过,几个情况我汇报一下。” „First, so far, had not heard that Shenzhen or Guangzhou or other local postal services explode the news of warehouse.” “第一、目前为止,没听说深市或者羊城或者其他地区邮政爆仓的消息。” Boss Ma hears here, the brow twists: „Our did express stop?” 马老板听到这里,眉头一拧:“我们自己的快递都停了吗？” Cai Chongxin nods: „Our express businesses stopped embracing from at night the day before yesterday, this aspect worked I to supervise.” 蔡崇新点点头:“我们的快递业务从前天晚上起就停止揽件了,这方面工作我一直在监督。” The Boss Ma brow wrinkles tightly, urged: „You first then said.” 马老板眉头皱得更紧,催促道:“你先接着说。” Cai Chongxin nods: „Second, some news said that Express Mail Service of postal service basically suspends all scattered businesses now, selling area although is still receiving express, but does not have the car(riage) to draw, now piles in the storehouse in selling area completely, seems like Express Mail Service also in the adjustment ample capacity, gave Taobao overwhelming majority ample capacities.” 蔡崇新点点头:“第二,有消息称邮政的ems现在基本上把所有零散业务都暂停了,营业厅虽然还在收快递,但是已经没有车去拉了,现在全部都堆在营业厅的库房里,看起来ems内部也在调整运力,把绝大部分的运力都给淘宝了。” Saying, Cai Chongxin, said: „With Hangzhou, under the city the area postal service selling area received several thousand express item packages yesterday, but also piles in their storehouses until now, however light goods card day of several of postal service, only deliver back and forth it is said does not draw, the car(riage) to unloaded cargo directly, finished unloading walks, sometimes the driver does not extinguish the fire, in addition, I also find, Express Mail Service not just stopped the transportation of scattered business, even delivered stopped, with our onstage, usually at least received the Express Mail Service express item that more than ten mailed every day, all was in the official business, but yesterday one all day onstage on. Has not seen the Express Mail Service letter carrier to come, but our next door company received the Express Mail Service express item, I allowed onstage Xiaoting to understand, they received all was Brand Day express.” 说着,蔡崇新顿了顿,又道:“拿杭城来说吧,城下区邮政营业厅昨天收了几千个快件包裹,但到现在为止还都堆在他们的库房里,但是邮政的轻型货卡一天来回好几趟,据说是只送不拉,车到了直接卸货,卸完就走,有时候司机连火都不熄,除此之外,我还了解到,ems不单是停了零散业务的运输,连投递都停掉了,就拿咱们前台来说,平时每天至少收到十几封邮寄过来的ems快件,全是公务上的,但是昨天一整天前台就没见过ems的投递员过来,可是咱们隔壁公司都收到了ems的快件,我让前台小婷去了解了一下,他们收到的全是品牌日快递。” Boss Ma the expression has the obvious anger at this time, said angrily: „Li Mu very has the ability actually, turned into his own express to use entire Express Mail Service temporarily!” Saying, Boss Ma raised the head suddenly, interrogated: „Does Express Mail Service have such strong throughput capability? Especially Shanghai, Shenzhen and Guangzhou, more than ten million orders! Are the turnover? Is Express Mail Service rusty obsolete machine, Li Mu has the ability is not not possible to make them a everywhere again transfer full power?” 马老板此时表情已经带着明显的怒火,气恼不已的说:“李牧倒是挺有能耐,把整个ems暂时变成他自己的快递那么用了！”说着,马老板忽然抬起头来,质问:“ems有这么强的吞吐能力？尤其是沪市、深市、羊城,上千万个订单啊！他们是怎么周转的？ems就是一台到处生锈的老旧机器,李牧再有能耐也不可能让他们全力转起来吧？” The Cai Chongxin expression somewhat is slightly awkward, said: „This was the third point that I must say, the Taobao net this time truly was only cooperates with Express Mail Service, the express company that we acquired had no business to accept after checking has been to Brand Day any express, moreover they have not used in Guandong ample capacity strong SF Express, was Taobao and Express Mail Service coordinates completely.” 蔡崇新表情略微有些尴尬,说道:“这就是我要说的第三点了,淘宝网这次确实是只跟ems合作,我们收购的快递公司没有任何一个营业点收到过品牌日的任何一个快递,而且他们就连在粤省运力较强的顺丰都没有使用,完全是淘宝自己和ems配合。” The Boss Ma eyebrow has twisted one group: „How possibly? Even if entire Express Mail Service serves for him, the orders of ten million level are crowd in the major cities, how do they revolve?” 马老板眉毛已经拧成一团:“怎么可能呢？就算是整个ems为他服务,千万级的订单在各大城市拥堵,他们怎么运转的？” Cai Chongxin coughs, said: „This point I am not very clear, I consulted the leader of Hangzhou postal service, he meant, they are only responsible for receiving the goods same place, and downward distribution, delivering goods is not Express Mail Service.” 蔡崇新咳嗽一声,说:“这一点我也不是非常清楚,我咨询了杭城邮政的一个领导,他的意思是说,他们只负责原地接货并且向下配送,送货的不是ems自己。” Boss Ma surprise: „Isn't Express Mail Service delivers?” 马老板更诧异了:“不是ems送的？” „Right.” Cai Chongxin nods: „It is said is two large container freight vehicles travels between Shanghai and Hangzhou every four hours, 24 hours transports the express item of province to the Hangzhou collection and distribution center, the Hangzhou collection and distribution center leaves behind Hangzhou this city, other cities at the same night all sent.” “对。”蔡崇新点点头:“据说是两辆大型集装箱货车每四个小时往返一趟沪市和杭城,24小时不停的把全省的快件运送到杭城的集散地,杭城集散地留下杭城本市的,其他城市的连夜全发走了。” Boss Ma thump, takes off/escapes the tastes at heart: „Li Mu is definitely unblocking several base crowd orders personally, he knows, if he also like making Mangomi time such, gives Express Mail Service of location an express item of big block completely, then local Express Mail Service certainly will produce crowd, when the time comes is under the block provinces and cities is waiting for the express item, but Express Mail Service of Taobao warehousing base location actually cannot process, will form the river water in the upstream jamming and downstream drought embarrassing situation, therefore his time traded a method, he delivers to various downstream provinces the order personally, was started full power to coordinate by them directly......” 马老板心里咯噔一下,脱口道:“李牧肯定是在亲自疏导几个基地拥堵的订单,他知道如果他还像做mango-me的时候那样,把一个大片区的快件全部交给所在地的ems,那么当地ems一定会产生拥堵,到时候就是片区下面的省市都在等着快件,但淘宝仓储基地所在地的ems却处理不过来,这样就会形成河水在上游堵塞、下游干旱的尴尬局面,所以他这次换了个玩法,他亲自把订单送到下游各省,让他们直接开始全力配合……” The Cai Chongxin nod said: „Should be this.” 蔡崇新点头说道:“应该就是这样。” The Boss Ma complexion said pale: „This person of method is playing the hooligan simply! Since plays, that considers as finished the Express Mail Service purchase simply! His invades the social resource?” 马老板脸色铁青的说:“这人的手段简直就是在耍流氓啊！既然这么玩,那干脆把ems收购算了！他这算不算是侵占社会资源？” Several other people nod in abundance: „Definitely is invades the social resource, Express Mail Service to coordinate them, all stopped other scattered businesses, does not know that express of many people will be affected.” 其他几人纷纷点头:“肯定是侵占社会资源,ems为了配合他们,把其他零散业务全停了,不知道多少民众的快递会受到影响。” At this time, one of them opened the mouth saying: „Chief Ma, or our media manuscripts change a mentality, attacks the Taobao this invading social resource to seek the rascal approach of personal gain for oneself!” 这时,其中一人开口道:“马总,要不我们的媒体稿件换个思路,抨击一下淘宝这种侵占社会资源为己谋私利的无赖做法！” Lu Zhaoxi hastily said: „It is not good! Our beforehand strategies with various soft writing to come implied Taobao effectiveness hard to safeguard, there is no obvious aiming at actually, if we criticize to Taobao directly, if Li Mu has the YY counter-attack, we are not the opponents, do not forget, we intentionally in this critical moment make under the hand many express companies stop receiving, this is very easy to get the handle, others inquired about we are what mind time, how we replied that buries head in the sand.” 陆照喜急忙说道:“不行！我们之前的策略是用各种软文来暗指淘宝时效难以保障,这倒是没什么明显的针对,如果我们直接对淘宝批判,万一李牧带着yy反击,我们根本就不是对手,你们不要忘了,我们故意在这个关键时刻让手底下多个快递公司停止收件,这本身就很容易被人抓住把柄,别人问及我们是何居心的时候,咱们怎么回答都是掩耳盗铃。” The Boss Ma whole face is inwardly angry, felt Lu Zhaoxi said is reasonable, nods saying: „Attacks the cooperation of Taobao and Express Mail Service is not meaningful, at present Taobao seized the public opinion gusty area, we best way holds troops.” 马老板满脸愠怒,却也觉得陆照喜说的有道理,点点头道:“攻击淘宝和ems的合作没有什么意义,眼下淘宝抢占了舆论风口,我们最好的办法就是按兵不动。” Saying, Boss Ma is gripping the fist single-handed, pounds the desktop fiercely, gets angry: „By Li Mu avoiding! Considers everything, has not calculated that he played such a move to do something secretly with Express Mail Service, I have also thought when he will continue to continue him to make the Mangomi instant kill repertoire, didn't expect he promotes unexpectedly!” 说着,马老板单手攥拳,猛砸一下桌面,怒道:“又被李牧给躲开了！千算万算,没算到他跟ems玩了这么一招暗渡陈仓,我还一直以为他会继续延续他做mango-me秒杀时的套路,没想到他竟然又升级了！” Lu Zhaoxi said: „Chief Ma, I thought that their Brand Day effectiveness should have enough safeguard, we wanted to take advantage before their effectiveness is despised by the people, the use had amusing of logistics to get online this plan also to change, my suggestion temporarily postponed to get online, waits for Taobao this gust in the past.” 陆照喜说:“马总,我看他们这次品牌日的时效性应该是有足够保障的,我们之前想要趁他们时效为人诟病的时候,利用自有物流的噱头上线这个计划也要更改一下了,我的建议是暂时推迟上线,等淘宝这一阵风过去。” Boss Ma nods, very unwilling saying: „At present also can only, we probably make the best use of the time to look for new collapsing like this, when their crest of wave in the past, gets online pushes fiercely.” 马老板点点头,十分不甘的说道:“眼下也只能这样了,我们要抓紧时间找新的破局点,等他们风头过去之后上线猛推。” At this time, Boss Ma at heart to Li Mu is quite uncomfortable, Li Mu has become his biggest enemy without a doubt. 此时,马老板心里对李牧是颇为不爽的,李牧已经成为他毫无疑问的最大敌人。 Although two people have never met, but Li Mu attacks his self-confidence time and time again, keeping him from accepting. 两人虽说从未见过面,但是李牧一次又一次打击他的自信,让他心里根本无法接受。 When most starts Boss Ma to want with Li Mu meets, Li Mu has refused again to reject, later Boss Ma decides on internet sees the true facts, to speed up financing with Li Mu then acquires the express company, prepared to break the leg of Taobao, but Li Mu „six big warehousing bases delivered goods” the method was failed by own plan thoroughly, later oneself layout Brand Day, prepared to make Express Mail Service of six big bases explode the warehouse in Brand Day, but didn't expect Li Mu broke up the whole into parts directly, turned into „warehousing base” each capital and municipality, divided equally the ample capacity demand enormously, has not presented jamming in the true sense. 早在最开始马老板想要跟李牧见面的时候,李牧就一直拒绝拒绝再拒绝,随后马老板决定在互联网上与李牧见见真章、加快融资然后收购快递公司,准备断了淘宝的腿,但李牧“六大仓储基地发货”的玩法让自己的打算彻底落空,随后自己又布局品牌日,准备在品牌日让六大基地的ems爆仓,但没想到李牧直接化整为零,把每一个省会城市、直辖市都变成了“仓储基地”,极大的均摊了运力需求,根本就没有出现真正意义上的堵塞。 Often thinks oneself capsize in Li Mu continuously, Boss Ma mood especially agitated , the logistics ample capacity issue is he acted bashful seven cuns (2.5 cm) Taobao best opportunity, but this opportunity also becomes the bubble at present thoroughly, LeTao that then, has not gotten online, the destiny was more confusing. 每每一想到自己连续在李牧手里翻船,马老板心情就格外的烦躁,原本,物流运力问题是他拿捏七寸淘宝的最佳机会,可是这个机会眼下也彻底成了泡影,如此一来,还未上线的乐淘,命运就更加的扑朔迷离了。 ...... …… Various reports in expansion of hiding the sky and covering the earth, CCTV, in main contents in all news columns, have the Taobao net Brand Day sales volume to achieve 2.683 billion flash news as before particularly today, quickly to noon time, efficient TV Station had invited the expert in financial, actually analyzes Taobao Brand Day to have what enlightenment and promoter action to the domestic economy. 各种报道依旧在铺天盖地的展开,尤其是央视,今天所有新闻栏目里的主要内容中,都有淘宝网品牌日销售额达到26.83亿的大新闻,快到中午的时候,效率高的电视台已经请来了金融方面的专家,来分析淘宝品牌日究竟对国内经济有什么样的启示和促进作用了。 With Wei Lan takes a walk, in the Li Mu brain repeatedly is thinking, is accepts CCTV interview the matter, in the brain is also combing own demand unceasingly, as well as want to transmit by this interview to the information of whole society. 和蔚澜散步的时候,李牧脑子里反复想着的,都是接受央视采访的事情,脑子里也在不断梳理着自己的诉求,以及自己想透过这次采访传达给全社会的信息。 How when is combing to find the way to promote the issue that the domestic personal computer develops, Li Mu drills an extremely bold thought suddenly, later he pulls out the cell phone to telephone to Liu Qiangdong immediately. 正梳理到该如何想办法推动国内私人计算机发展的问题时,李牧忽然钻出一个极为大胆的念头,随后他立刻掏出手机给刘镪东打了个电话。 „senior brother, how many machines did the Hasee computer sell in this Brand Day?” “师兄,神舟电脑在这次品牌日卖了多少台机器？” Liu Qiangdong thinks, said: „More than 3000.” 刘镪东想了想,说:“三千多台吧。” „Are so few?” Li Mu curious asking: „Hasn't pushed to them? Were the resources that gives few?” “这么少？”李牧好奇的问:“没给他们推吗？还是给的资源少了？” Liu Qiangdong said: „I truly do not want to push to them greatly, because their goods are too big and are too heavy, is afraid of water highly brittle, is of the logistics link risk is highest one of the most troublesome goods, to our occupancy of warehousing, manpower and ample capacity is too big, therefore started me to tell them, their computers we were not responsible for distributing, was distributed by them, in this case, I had no way to give them to push greatly, pushed was too fierce, if produced tens of thousands orders, they could not process, the consumer will blame the disaffection to our heads when the time comes.” 刘镪东说:“我确实没想给他们大推,因为他们的货品太大、太重,又高度怕水易碎,是物流环节风险最高最麻烦的物品之一,对咱们的仓储、人力、运力的占用都太大,所以开始我就跟他们说过,他们的电脑我们不负责配送,由他们自己配送,这种情况下,我也没法给他们大推,推的太厉害,万一产生个几万台订单,他们处理不过来,消费者到时候还是会把不满责怪到咱们头上来。” Li Mu un, said: „This, you help my approximately one Hasee eldest child, said that I have significant strategic cooperation intention to with him speak face-to-face, making him arrive at Yanjing to see me as soon as possible.” 李牧嗯了一声,说:“这样吧,你帮我约一下神舟的老大,就说我有非常重大的战略合作意向要跟他面谈,让他尽快到燕京来见我。” „As soon as possible?” Liu Qiangdong asked: „As soon as possible is quick, when do you come back? That side CCTV is also waiting with your interview time.” “尽快？”刘镪东问:“尽快是多快,你什么时候回来？央视那边还等着跟你约访谈时间呢。” Li Mu hastily said: „I in the afternoon, what the chartered airplane decides is two o'clock, around 4 : 00 landing, you will push CCTV in the future, said that over the two days we must make the work summary after Brand Day, is essential, therefore possibly did not have the time to accept their interviews over the two days, best will be approximately to the day after tomorrow.” 李牧急忙说道:“我下午就到,包机定的是两点钟,四点多落地,你把央视往后推一推,就说这两天我们要做品牌日后的工作总结,非常关键,所以可能这两天没时间接受他们的专访,最好是约到后天。” Liu Qiangdong said: „Today is the news big hot spot, perhaps when the heat degree will have dropped the day after tomorrow?” 刘镪东说:“今天是新闻大热点,等到后天热度恐怕就有所回落了吧？” „Did not fear that even if late one week, so long as I am interviewed by Muye Science and Technology and status of Taobao net founder, will become the national news hot spot.” Li Mu is self-confident, said: „In comparison, met with the Hasee eldest child, accepting the priority of interview is much higher, because were interviewed to look for him again late, small advantage made him gain runs!” “不怕的,哪怕晚一个礼拜,只要我以牧野科技、淘宝网创始人的身份接受采访,都会成为全国新闻的热点。”李牧自信满满,又说:“相比之下,跟神舟的老大见面,比接受采访的优先级要高得多,因为等接受完采访再找他就晚了,便宜就都让他一个人赚跑了！” Liu Qiangdong said with a laugh: „Also yes, if makes the whole nation know that 3321 founders did so many internet enterprises, perhaps when the time comes the heat degree of star compares you.” 刘镪东笑着说:“也是,如果让全国人民知道3321的创始人又搞了这么多互联网企业,恐怕到时候明星的热度都比不过你。” Saying, Liu Qiangdong was also saying that I find the way to relate, has a look at the opposite party , if interested to be able most quickly, Hasee does seem like in Shenzhen? ” 说着,刘镪东又道那我想办法联系一下,看看对方如果感兴趣的话最快什么时候能到,神舟好像是在深市吧？” „Right.” Li Mu said: „Shenzhen goes to Yanjing also only to fly for one hour compared with me, if they are interested, the present, certainly must arrive at Yanjing compared with me early!” “没错。”李牧说:“深市去燕京也只比我多飞一个小时,如果他们感兴趣、现在就出发的话,肯定比我还要早到燕京！” ( To be continued.) (未完待续。)