RINAPE :: Volume #7

#625: Investment section Director

LNMTL needs user funding to survive Read More

If Li Mu acts shamelessly, the average person also really insufficiently looks. 李牧如果耍起赖来,一般人还真不够看的。 Ding Zhenglin by dumbfounded that a Li Mu question stopped up, Muye Science and Technology is said to the outside the news that any must finance, this news all passed from Xu Jiaming Ming Honest Capital, but Venture Capital Corporation knows that Ming Honest Capital and Muye Science and Technology related closely, not only both sides had the capital to cooperate that simply, Xu Jiaming and Li Mu's personal friendship was also good, the information that therefore Ming Honest Capital gave, is treated as the official source by this group to Venture Capital Corporation that Muye Science and Technology desired strongly, has not doubted its authenticity slightly. 丁正林被李牧一句反问堵的哑口无言,牧野科技本来就没有对外说过任何自己要融资的消息,这消息全是从许嘉铭的铭诚资本传出来的,只不过风投公司都知道铭诚资本和牧野科技关系密切,不只是双方有资本合作那么简单,许嘉铭和李牧的私交也是不错,所以铭诚资本传递出来的信息,被这帮对牧野科技如饥似渴的风投公司当做了官方消息,丝毫没有怀疑过其真实性。 At this moment, Ding Zhenglin also realized oneself cause trouble, since the words were not Li Mu said that oneself reprimanded Li Mu here face to face, this may really not can be justified. 此时此刻,丁正林也意识到自己闯了祸,既然话不是李牧说的,自己在这里把当面把李牧斥责一通,这可实在说不过去。 Awkward and ashamed Ding Zhenglin long time, wiped on a forehead sluggishly the densely covered beads of sweat, making excuses said: „Is unfair to Chief Li, I impulsed a moment ago, I took back me to say words, hopes that your Sir did not cross the villain, really sorry!” 尴尬而又惭愧的丁正林迟滞半晌,才抹了一把脑门上密布的汗珠,支支吾吾的说:“对不起李总,我刚才冲动了,我收回我说过的话,希望您大人不记小人过,实在抱歉！” Li Mu shakes the head smiles, said: „I do not have that small mind that you think, sits down to chat.” 李牧摇头一笑,说:“我没有你想的那么小心眼儿,坐下聊吧。” Ding Zhenglin hastily nods, intention disturbed sits on the seat, exploratory asking: „Chief Li, Muye Science and Technology, since has not prepared to melt C rounds, you make me the goal that comes out to meet are......” 丁正林急忙点了点头,心怀忐忑的重新坐回座位上,试探性的问:“李总,牧野科技既然没准备融C轮,那您约我出来见面的目的是……” Li Mu said with a laugh said: „Today makes you to come out, actually in wants to encircle with the investment bank professional many direct exchanges, Muye Science and Technology develops now, actually us encircles the contact to be few with the true investment bank, even can say that does not have.” 李牧笑着说道:“今天约你出来,其实是想跟投行圈里的专业人才多一点直接的交流,牧野科技发展到现在,其实我们跟真正的投行圈接触很少,甚至可以说没有。” Ding Zhenglin nods, actually in the unstated criticism, does not prepare to finance at heart, pretends to be serious makes me to come out to meet, in you encircled the person to contact with the investment bank on, how I went back to report on accomplishments, were all these a misunderstanding and Muye Science and Technology simply have not prepared to melt C rounds? Perhaps the eldest child does not believe, they like to believe does not have the ability to take this investment. 丁正林点点头,心里却在腹诽,不准备融资,又煞有介事的约我出来见面,你是跟投行圈里的人接触上了,我回去可怎么交差,难道说这一切都是个误会、牧野科技根本没准备融C轮？恐怕老大根本不会相信,他们更愿意相信是自己没有能力拿下这个投资。 Li Mu sees a Ding Zhenglin appearance looking pensive, did not reply, is asking him: „Chief Ding, looks like by you, which urgently needed improvements places does Muye Science and Technology currently have in the financial operation?” 李牧见丁正林一副若有所思的模样,也不答话,便笑着问他:“丁总,以你看来,牧野科技现在在金融操作上有哪些急需改进的地方？” Ding Zhenglin received the having an intention bottom the depression, hastily said: „Chief Li, Muye Science and Technology now on the magnitude, is the home peak internet enterprise, my works in Venture Capital Corporation, where dares to comment absurdly.” 丁正林收起心底的郁闷,急忙说:“李总,牧野科技现在就量级来说,已经是国内最顶尖的互联网企业了,我一个在风投公司打工的,哪敢妄自评论。” Li Mu said with a smile: „Our magnitudes pile by the product and user and business model, we basically has no point of application in the financial operation, you are the expert in financial operation, I believe in your eyes, Muye Science and Technology also has certainly the place that needs to improve.” 李牧笑道:“我们的量级是靠产品和用户以及商业模式堆起来的,在金融操作上我们基本上没什么着力点,你又是金融操作方面的专家,我相信在你眼里,牧野科技一定还有很多需要改进的地方。” Ding Zhenglin slightly hesitates, thought Li Mu, since does not prepare to discuss financing, oneself do not need everywhere careful cautious, therefore he put out a hand to untie the suit front knot, took off the suit conveniently, after careful rebating, folded places on the leg, completed these row of movements, Ding Zhenglin grows the one breath, said to Li Mu: „Is sorry Chief Li, was really hot......” 丁正林略一迟疑,心想李牧既然不准备谈融资,那自己也不必处处小心拘谨,于是他伸手解开了西装前面的扣子,顺手将西装脱下,小心的对折后叠放在腿上,做完这一些列动作,丁正林长出一口气,对李牧说:“抱歉李总,实在是太热了……” Li Mu insincere smiling, nearby Lin Qingya is also purses the lips straight happy, Ding Zhenglin did not have the psychological burden, facing Li Mu also compared with from the beginning naturally many, single-handed loose loose tie, face earnest saying: „Chief Li, said honestly, like the company of Muye Science and Technology this scale, does not pay great attention to the financial operation is very rare, oneself are an aspect, is an aspect, Muye Science and Technology own financial operation is outward few, is two rounds of financing and Easy Music Science and Technology analyzes, in addition did not have other movements again, outward was, currently has several companies that the capital was connected with Muye Science and Technology is also your industries, in the strict sense said that Muye Science and Technology now also not true foreign finance operation.” 李牧不厚道的笑了笑,旁边的林清雅也是抿嘴直乐,丁正林没了心理负担,面对李牧也就比一开始自然了不少,单手松了松领带,一脸认真的说道:“李总,诚实说,像牧野科技这种规模的公司,这么不注重金融运作是很少见的,自身是一方面,对外也是一方面,牧野科技自身的金融运作很少,就是两轮融资、一次易听科技拆分,除此之外就再没其他动作了,对外更是,目前与牧野科技有资本关联的几家公司还都是您自己的产业,严格意义上说,牧野科技现在还没有真正的对外金融运作。” Li Mu nods, a face said earnestly: „You said right, the attempt and operation of financial capital direction truly are Muye Science and Technology a domain of relative blank.” 李牧点点头,一脸认真的说:“你说的没错,金融资本方向的尝试和操作确实是牧野科技一个相对空白的领域。” Ding Zhenglin then said: „Since Muye Science and Technology rise, the domestic internet development speed was obviously raised, the new company crops up , the business model of new birth are also many, we make the time of investment to watch the development of internet industry, looks for the potential investment recipient, not only we, in the industry quite big several internet Corporation have been at present frequent in the financial capital movement, NetEase just merged two Online Games development companies, the Kingsoft investment, acquired many development companies of security software, Sina to complete the motion value-added service, or established or acquired several family/home shell companies outside, everyone in being. Business at the same time outside without idling, but Muye Science and Technology rarely has the sound outward, probably besides purchasing Hao123 , there would be no other movements.” 丁正林接着说道:“自从牧野科技崛起之后,国内互联网的发展速度明显提升了许多,新公司冒头非常多,新诞生的业务模式也非常多,我们做投资的时刻都在关注着互联网行业的发展,寻找潜在的投资对象,不仅我们,目前行业内比较大的几家互联网公司也一直是在金融资本方面动作频繁,网易刚并购了两家网游开发公司,金山投资、收购了多家安全软件的开发公司,新浪为了做好移动增值业务,在外面或成立或收购了好几家壳公司,大家在做自身业务的同时在外面都没闲着,但是牧野科技对外鲜有动静,好像除了收购Hao123之外,就没有过其他的动作了。” Li Mu deep is so to the content that Ding Zhenglin mentioned, oneself from establishing Muye Science and Technology to the present, in the brain thought that only then three issues, the product, operation and earning, his energy was almost also exhausted by these three issues, did not have the time and energy inspects a next present internet integral development trend, did not have the time to study, which future awesome companies at present will still have to struggle at the beginning of the undertaking. 李牧对丁正林所提及的内容深以为然,自己从成立牧野科技到现在,脑子里想的只有三个问题,产品、运营、营收,他的精力也几乎被这三个问题耗尽,一直没有时间和精力去考察一下眼下互联网的整体发展趋势,更没有时间去研究一下,眼下有哪些未来牛逼的公司还在创业初期挣扎。 If places the Muye Science and Technology level to look at this issue, the investment and purchase can for the Muye Science and Technology quick solution crosswise the issue of development and strategic layout, if Tencent of Li Mu imagination later generation, is bigger and stronger the Game business, can begin to acquire the Game development company, if Li Mu wants to increase one to the Muye Science and Technology ecology closed loop for example the security software of 360 antivirus softwares, can purchase a company that directly is engaged in the security software research and development, then its product bringing re-development, can put out the mature product fast ; If wants to increase a download(ing) tool again, that purchases the network ant or Flashget directly. 如果放在牧野科技的层面来看这个问题,投资与收购能为牧野科技快速解决横向发展和战略布局的问题,如果李牧想像后世的腾训那样,把游戏业务做大做强,就可以着手收购游戏开发公司,如果李牧想给牧野科技的生态闭环内增加一款例如360安全卫士的安全软件,也可以直接收购一个从事安全软件研发的公司,然后把它的产品拿过来二次开发,就可以快速拿出成熟的产品;如果想再增加一个下载工具,那就直接收购网络蚂蚁或者网际快车。 Li Mu to financial operation demand, not only the registration offshore company and execution disembark transaction, arrange to finance the listing so to be even simple, needs one to be good at spending outward, and can be centered on the operations, spends the person on blade each one cent, has such person to make own left and right arms, once starts the foreign capital operation, under the accurate vision and operation, the development speed of company can a level higher. 李牧对金融操作的需求不只是注册离岸公司、执行离岸交易、筹备融资甚至上市这么简单,更需要一个善于对外花钱,并且能够以公司业务为核心,把每一分钱都花在刀刃上的人,有这样的人做自己的左膀右臂,一旦开始对外的资本运作,在精准的眼光与操作下,公司的发展速度可以更上一层楼。 The rise of Tencent has classical repertoires that makes many people love and hate, is his investment strategy, its earlier period rises by the imitation, but after having certain strength it has disdained in imitating, the imitation is too tired, moreover every day so many new pattern birth, depending entirely on the imitation is unbearably busy, therefore its true awesome classical repertoire is the financial capital operation, once there is the business or a product that it is interested, for it the time-saving and energy, will directly conduct the investment or the purchase ; If the opposite party rejects own investment or the purchase, Tencent also has oneself complete countermeasure, the first choice then throws another same type company immediately, gives it money, to it the resources, making it rapidly rise thus refuses own company to get rid of before, if this were not good, that oneself did. 腾训的崛起有一个让很多人又爱又恨的经典套路,就是他的投资策略,它的前期崛起靠模仿,但在具备一定实力之后它就已经不屑于模仿了,模仿太累,而且每天都有这么多的新模式诞生,全靠模仿根本忙不过来,所以它真正牛逼的经典套路就是金融资本操作,一旦有它感兴趣的业务或者产品,它为了节省时间和精力,会直接进行投资或收购;如果对方拒绝自己的投资或收购,腾训也有自己完整的应对策略,首选是立刻转而投另一个同类型公司,给它钱、给它资源,让它快速崛起从而把之前拒绝自己的公司干掉,如果这样还不行,那就自己干。 Establishes for more than ten years, Tencent threw over a hundred companies, invested the online literature, to invest DiDi Taxi, to invest Jingdong and investment to say and invest the populace review beautifully, to invest Ele.me, to invest Boss ili Boss ili and Lithography time wait/etc companies, subsequently enabled itself to have more or less participation and proportion in entire net all call circuits. 成立十几年的时间,腾训就投了上百家公司,投资网络文学、投资滴滴打车、投资京东、投资美丽说、投资大众点评、投资饿了么、投资bilibili、微影时代等等公司,继而使得自己在全网所有的业务线里都有或多或少的参与和占比。 By 2016, if also wants to discover the internet domain that Tencent has not gotten into is almost difficult such as to ascend to heaven, Tencent also maintains own diversified development with this way, if depends entirely on Tencent to open up territory to develop the earth little, it will be impossible to have in the future the achievements of hundreds of billions USD market values, thus it can be seen importance of financial capital operation. 到2016年,如果还想找出一个腾训没有涉足的互联网领域几乎是难如登天,腾训也是用这种方式来保持自己的多元化发展,如果全靠腾训自己一点点开疆拓土,它根本不可能有日后数千亿美元市值的成就,由此可见金融资本操作的重要性。 Li Mu also realized that own energy more and more hard to deals with the internet industry of diversified development, therefore he needs Ding Zhenglin this type now discerning, the success ratio high expert alliance, if there is people like him, to open up territory to develop the earth for the horizontal blade outside immediately, later oneself all energy will gradually recycle from the major products, in the near future, the stable old business he will not inquire again, new business of formation after steady progression, will give other able people to do for somebody slowly, he must do in a below stage, looks at the grand strategy level, focuses the energy to YY With Taobao these two on products that may be called the nuclear reactor, so long as these two products stay strong, it can nourish innumerably all kinds of „internet factory”, once moves the internet time to approach, plans to build the third Nuclear reactor WeChat again, the WeChat time is to move the internet time, is the age of data, when the time comes can also start the fourth nuclear reactor- cloud computing business. 李牧也意识到自己的精力越来越难以应对多元化发展的互联网产业,所以他现在亟需丁正林这种眼光独到、成功率高的高手加盟,如果有他这样的人为自己在外横刀立马、开疆拓土,以后自己的所有精力就会逐渐从各大产品身上回收,在不久的将来,稳固的老业务他不会再多过问,成型的新业务在稳定发展之后,也会慢慢交给其他有能力的人来代劳,他在下一个阶段要做的,是把眼光放到大战略层面,把精力聚焦到YY和淘宝这两个堪称核反应堆的产品上,只要这两个产品保持强劲,它就能够滋养起无数各种各样的“互联网工厂”,一旦移动互联网的时代来临,再筹建第三个核反应堆-微信,微信的时代是移动互联网的时代,也是数据的时代,到时候也能启动第四台核反应堆-云计算业务。 Once makes Li Mu start these four nuclear reactors and is bigger and stronger, Li Mu can be omnipotent in the internet world. 一旦让李牧把这四台核反应堆启动起来并且做大做强,李牧就可以在互联网世界无所不能。 Therefore, Li Mu did not beat around the bush, but was serious asking Ding Zhenglin: „If I invited you to make Muye Science and Technology investment section Director, you interested?” 于是,李牧也不拐弯抹角,而是郑重其事的问丁正林:“如果我邀请你做牧野科技的投资部总监,你有没有兴趣？” Ding Zhenglin gawked staring, looks at Li Mu long time had not spoken, actually suddenly realize, he understands at heart finally finally Li Mu from the beginning that vague words was what meaning, did not stop several stations before the listing, but will have many people to board in the listing, originally he was this meaning! 丁正林愣了愣,看着李牧半晌没说话,心里却终于恍然大悟,他终于明白李牧一开始那句隐晦的话里到底是什么意思,不是在上市之前停几站,而是在上市还会有多少人上车,原来他是这个意思！ Ding Zhenglin had not considered that must change the work, he has felt oneself suit financial investment this industry, moreover Sequoia as most well-known transnational VC, truly is an impeccable development platform, before Sequoia this super finance giant, some Muye Science and Technology also being able to come up floors, therefore Li Mu's proposed, to him does not have the true attraction. 丁正林并没有考虑要换工作,他一直觉得自己适合金融投资这个行业,而且红杉作为最知名的跨国VC,确实是一个无可挑剔的发展平台,在红杉这个超级金融巨人面前,牧野科技还有些上不来台面,所以李牧的提议,对他来说并不具备真正的吸引力。 The stunned moment, Ding Zhenglin said earnestly: „Chief Li, thank your recognition, but I have not really traded the plan of work now.” 错愕片刻,丁正林认真的说:“李总,感谢您的赏识,但是我现在真的没有换工作的打算。” Li Mu is not surprised about this reply, but asked him: „Can talk about the reason?” 李牧对这个回答并不惊讶,而是问他:“能说说原因吗？” Ding Zhenglin said: „Sequoia is a unique platform, I thought that can greatest displaying and realizes my own aspiration under this platform.” 丁正林说:“红杉是一个独一无二的平台,我觉得在这个平台下能够最大程度的施展和实现我自己的抱负。”
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