RINAPE :: Volume #6

#600: The matter leaves must have the monster unusual

LNMTL needs user funding to survive Read More

The instant kill activity of Mangomi over the past two days, Boss Ma had not heard any about these 500,000 machine ample capacity impeded feedbacks, this makes him feel quite the surprise. mango-me的秒杀活动已经过去两天,马老板一直没听到任何关于这五十万台机器运力不畅的反馈,这让他感觉颇为诧异。 According to him plans, he wants to act according to this 500,000 Mangomi logistics situation, judges the Taobao net at present the concrete value of logistics bearing capacity, if these 500,000 Yanjing Express Mail Service take five days to digest to complete gradually, then can a basic data, Yanjing Express Mail Service be able to share with the ample capacity of Taobao net to be most is also 100,000 every day, had this data, naturally can judge the future Taobao entire business in the Yanjing ample capacity upper limit, the life and death line of this data quite therefore Taobao net logistics link. 按照他心里的规划,他是想根据这一次五十万台mango-me的物流情况,来判断淘宝网目前物流承载能力的具体数值,如果这五十万台燕京ems需要五天才能逐步消化完成,那么就能够得到一个基础数据,燕京ems能够匀给淘宝网的运力最多也就是十万件每天,有了这个数据,就自然能够判断出未来淘宝整块业务在燕京的运力上限,这个数据就相当于是淘宝网物流环节的生死线。 The Yanjing Express Mail Service day bearing capacity that he estimates was highest 100,000 is also extraordinary, even this bearing capacity not only must satisfy the Yanjing local area to need, must meet the needs of other Yanjing peripheral areas, therefore entire synthesized, the postal service can provide to the Yanjing ample capacity will be lower, but, according to his knowledge, Mangomi was Taobao net delivers goods obviously, properly speaking should explode the Yanjing Express Mail Service bearing capacity crowded was right, why a wind sound/rumor has not received. 他预估的燕京ems日承载能力最高也就十万件了不起了,甚至这个承载能力还不只是要满足燕京本地所需,更要满足燕京周边其他地区的需求,所以整个综合下来,邮政能够提供给燕京的运力还会更低,但是,据他了解,mango-me明明是淘宝网自己发货,按理说早就应该把燕京ems的承载能力挤爆了才对,为什么一点风声都没收到。 Boss Ma looks for Sun Tongyu, inquired that he receives with the Mangomi related news, Sun Tongyu shakes the head, he is deferring to the request of Boss Ma, is busy estimating the Shenzhen local shipments according to the situation that the Taobao net sells in advance, therefore has not paid attention to Yanjing, in the past Boss Ma called inquired the time him, he also knew nothing about the Yanjing situation. 马老板找来孙同雨,询问他有没有收到和mango-me有关的消息,孙同雨摇了摇头,他正按照马老板的要求,忙着根据淘宝网预售的情况来预估深市本地的发货量,所以并没有关注燕京,马老板把他叫过去询问的时候,他也对燕京的情况一无所知。 Boss Ma some were not quite happy, said: „Tongyu, working is not I makes you be you to make one, in your own brain must actuate to be better, I who oneself walk let you make a time, you not only need make one, but must think that even achieves two and three, cannot each matter want me to urge you to do, results in the time to remember that the self- actuation can walk.” 马老板有些不太高兴,说:“同雨,做事情不是我让你做一你就做一,你自己脑子里要驱动自己走的更远才行,我让你做一的时候,你不仅要做一,还要想到甚至做到二和三,不能每一件事都要我去督促你才会去做,得时刻记得自我驱动才能走得更远。” Sun Tongyu very ashamed nod, said: „Is unfair to Chief Ma, I later will certainly pay attention much!” 孙同雨很是惭愧的点了点头,说:“对不起马总,我以后一定会多多注意！” „Un.” Boss Ma slight bow, he is one understands the leadership of management and personnel very much, understood very much grasps, therefore has not continued to blame Sun Tongyu on this issue, but asked him: „Said work that you are doing.” “嗯。”马老板微微点点头,他是一个很懂管理和用人的领导,很懂得把握好度,所以也就没有继续就这个问题责怪孙同雨,而是问他:“说说你正在做的工作吧。” Sun Tongyu simply said: „Is such Chief Ma, I have been following up summer Brand Day of Taobao net to sell in advance, through dynamic tracing to each official shop, basically obtains a deviation to be smaller than 3% data, I said to you probably.” 孙同雨便道:“是这样马总,我一直在跟进淘宝网的暑期品牌日预售,通过对每一个官方店铺的动态追踪,基本上得到一个偏差小于3%的数据,我跟您大概说一下吧。” Then, when Sun Tongyu puts out oneself come prepares the good documents, said: „Till 10 : 30 am, Taobao sells in advance in 38 hours of start, altogether had 1.55 million to sell in advance the order, the Shenzhen enterprise altogether attained 961,000 to sell in advance the order, accounted for 62% of total proportion, because one-day data were not enough, therefore I did not have the means to be very detailed temporarily, but my conservative estimate that the subsequent these days selling in advance situation estimated that turnover in 6 million lists about, will be higher, therefore the Shenzhen order quantity should about 4 million appearances.” 说罢,孙同雨拿出自己来时准备好的文档,说:“截止今天上午十点半,淘宝预售启动的38个小时内,一共产生了155万个预售订单,其中深市的企业一共拿到96.1万个预售订单,占总比重的62%,因为单日数据还不够多,所以我暂时没办法把后续这些天的预售情况估的很详细,不过我保守估计,成交量会在600万单左右,甚至还会更高,所以深市的订单数量应该在400万左右的样子。” Boss Ma nods, sighed: „The development of Taobao net is really amazingly quick! Has so many payment users of Alipay trained, he jumped over the initial stage directly, entered to the relatively mature middle stage all of a sudden, planned a activity to produce over 5,000,000-6,000,000 orders, this data was truly scary, if did not stop his, even if we grasped the logistics channel perhaps are not being his opponent, once he such huge order volume exposed, does not know that many people will focus the eye to the logistics industry come up.” 马老板点了点头,感叹道:“淘宝网的发展果然神速啊！有支付宝培养的那么多支付用户,他直接跳过了初级阶段,一下子就进入到相对成熟的中级阶段了,策划一个活动就能产生5,000,000-6,000,000以上的订单,这个数据确实吓人,如果再不阻拦他一下,就算我们掌握着物流渠道恐怕也不是他的对手,他这么庞大的订单量一旦曝光出去,不知道多少人会把眼睛聚焦到物流行业上去。” Saying of Sun Tongyu also approval: „Private capital will certainly realize that the logistics industry of development of e-Commerce to the enormous demand, if they paid attention to the Taobao net astonishing turnover, should act as soon as one gets the news immediately.” 孙同雨也赞同的说道:“民间资本一定会意识到电子商务的发展对物流行业产生的巨大需求,他们如果关注到淘宝网惊人的成交量,应该会立刻闻风而动。” Boss Ma said: „The logistics system is not can the structure come out luckily in a short time, even if the private capital makes the logistics, must walking carefully, a half year of even one year , is very difficult to meet the need of Taobao net, this time the stage is we most essential time, if we can these days do, is well with everything, if cannot do, once ran out of the shackles by the Taobao net, we possibly really could not do again.” 马老板说:“幸好物流体系不是短时间内能够构架出来的,就算是民间资本来做物流,也得一步一个脚印的走,半年甚至一年的时间内,都很难满足淘宝网的需求,这个时间阶段就是我们最关键的时机,如果我们能在这段时间做起来,万事大吉,如果做不起来,一旦被淘宝网冲出枷锁,我们可能就真的再也做不起来了。” Immediately, a Boss Ma thread of conversation revolution, said: „If the Brand Day activity of this Taobao net, Shenzhen really can produce 4 million orders, we ambush the Shenzhen logistics full power, no matter with what method, Taobao Brand Day on the same day starting from, we if certainly wants completely all means to delay the Shenzhen express package to go out of town, these several million constrains Shenzhen only, subsequently constrains the express handling speed of entire Guandong, has the opportunity to burn out Taobao, when the time comes affected, not only Taobao Brand Day business, seller of Taobao in entire Guandong.” 随即,马老板话锋一转,又说:“如果这次淘宝网的品牌日活动,深市真的能够产生四百万个订单,那我们就全力狙击深市的物流,不管用什么样的方法,淘宝品牌日当天开始,我们一定要想尽一切办法延缓深市的快递包裹出城,把深市这几百万单拖住,继而把整个粤省的快递周转速度拖住,就有机会把淘宝拖垮,到时候受影响的不只是淘宝品牌日的商家,还有淘宝在整个粤省的卖家。” The Sun Tongyu nod said: „Several million single shots do not go out, will represent over a million consumers to have the resistance to Taobao, this effect on Taobao will be certainly big.” 孙同雨点头说道:“几百万单发不出去,也就代表着上百万个消费者会对淘宝产生抵触情绪,这对淘宝的影响一定会非常大。” Boss Ma also said: „Thinks a means organization water army team, when the time comes also from Taobao gauze brush a number of orders, selects the shop in Shenzhen enterprise to order specially, once when the time comes the ample capacity paralysis of Taobao net, makes water army launch the entire net attack.” 马老板又说:“想办法组织一个水军团队,到时候也从淘宝网刷一批订单,专挑深市企业的店铺下单,到时候一旦淘宝网的运力瘫痪,就让水军发动全网攻击。” Sun Tongyu said: „Good, I arrange this matter later.” 孙同雨说:“好的,我待会就去筹备这件事情。” The Boss Ma injunction said: „Do not forget to inquire a next two days Yanjing Express Mail Service situation, that batch of Mangomi now how.” 马老板嘱咐道:“别忘了打听一下这两天燕京ems的情况,那批mango-me现在怎么样了。” Sun Tongyu said: „You feel relieved Chief Ma, my checks.” 孙同雨说:“您放心吧马总,我这就去查。” Boss Ma then satisfied beckoning with the hand, said: „Ok, you went busily.” 马老板这才满意的摆了摆手,说:“行了,你去忙吧。” Boss Ma wholeheartedly wants to look that Muye Science and Technology is beset with problems in the Mangomi logistics transportation, actually therefore wants to know the situation of item(s) body how, but he does not know, Li Mu shared 500,000 Mangomi through six warehousing bases, has dispersed the wave ridge, let alone, person in charge of six warehousing bases spent many energy financial resource to go to the leadership of public relations local postal service system, therefore the postal service coordination degree was extremely high, almost worked overtime to help work, therefore in Boss Ma also when waited to look that the Taobao net made fun, a large number of Mangomi have had been to the hand of consumer. 马老板一心想看牧野科技在mango-me的物流运输上捉襟见肘,所以很想知道具体的情况究竟如何,只是他并不知道,李牧通过六个仓储基地分担了五十万台mango-me,早就把波峰分散开了,更何况,六个仓储基地的负责人都花费了不少精力财力去公关当地邮政系统的领导,所以邮政配合程度极高,几乎是加班加点在帮忙做事,所以就在马老板还在等着看淘宝网闹笑话的时候,相当一部分的mango-me已经到过消费者的手里了。 The first batch attain Mangomi, is six big warehousing base local area or the peripheral users, the postal service starts to sort with the arrival of shipment in the evening, local next morning will send out the selling area to go, in addition the leader will have requirement, in view of the order of Taobao net, must achieve first delivers delivers quickly, therefore the second day of instant kill day, has the user to attain the machine, speed quick will be above the imagination, at this time, several Easy Music Network related Tieba (Post It) the user who was received the arrival of shipment has brushed the screen with Taobao, Mangomi and , the content will be stereotyped, is acclaiming: The speed of Taobao net was really his mother is too fast! Tonight orders, next day with the arrival of shipment, this speed you can think? 第一批拿到mango-me的,都是六大仓储基地本地或者周边的用户,邮政当晚拿到货就开始分拣,本地的第二天一早就发往营业厅去了,再加上领导有要求,针对淘宝网的订单,要务必做到先送快送,所以在秒杀日的第二天,就已经有用户拿到了机器,速度快的超乎想象,此时,几个和淘宝、mango-me、易听网有关的贴吧里面都已经被收到货的用户刷屏了,内容千篇一律,都是在赞叹:淘宝网的速度真是太他妈快了！今天晚上下单,第二天拿到货,这速度你敢想？ The slightly far user cannot the next day with the arrival of shipment, when three days, the economical quite good province users basically take to receipt, although cannot compare the next day to reach, the speed of but the next day reaching also makes them pleasantly surprised as before, online raised one in view of the high praise of Taobao net. 稍微远一些的用户没能在第二天拿到货,但是在第三天的时候,经济比较不错的省份用户基本上都已经拿到货了,虽说比不上次日达,但隔日达的速度也依旧让他们惊喜不已,网上掀起了一阵针对淘宝网的好评。 So long as these news actually Boss Ma pay attention online to search to discover, but he has not done that because of his instinct can, this large stock of goods majority should be also stranded in Yanjing at present has not gone out, the package throughput capability of postal service is very strong, the base number is also quite huge, but their efficiencies are also very low, probably a carrying capacity is enormous, the speed extremely slow freighter, its carrying capacity no one can, however its speed also slow make the blood boil. 这些消息其实马老板只要留心在网上搜一下就会发现,不过他并没有这么做,因为他本能得以为,这批货目前大部分应该还都困在燕京没出去,邮政的包裹吞吐能力很强,基数也相当庞大,但他们的效率也很低,就好像一艘载重极大、速度极慢的货轮,它的运载能力无人能及,但是它的速度也慢的令人发指。 After Sun Tongyu returns to the post, telephones to tow the friend to help actually immediately, inquired a Yanjing Express Mail Service two days package liquidity position, tossed and turned attains the view that made him unable to believe. 孙同雨回到自己岗位上之后,倒是立刻打电话拖朋友帮忙,打听了一下燕京ems这两天的包裹周转情况,辗转反侧才拿到了一个让他不敢相信的说法。 „Over the two days Yanjing Express Mail Service had no special place, before was two three days, received 100,000 packages from Taobao net, because of special matters are dealt with specially, the Express Mail Service system staff worked overtime that night at the same night, to the next day day did not have the bright time, these express items all leave the Yanjing round.” “这两天燕京ems没什么特殊的地方,就是两三天前收了十万个来自淘宝网的包裹,但是因为特事特办,当天晚上ems系统的员工连夜加班,到翌日天还没亮的时候,这些快件就全都离开燕京发出去了。” Sun Tongyu surprise, 100,000 packages? This is possible, Taobao sells 500,000 obviously, did they create a false impression in the data? Should not, according to oneself the understanding the Mangomi output, the Taobao net not possible create a false impression in this data, because they have 500,000 really the product that makes from the production line, how possibly to sales terminal time shrinks? Is more impossible to vanish baseless. 孙同雨诧异极了,十万个包裹？这怎么可能呢,淘宝明明卖出去五十万台,难道他们在数据上造假了？不应该啊,按照自己对mango-me产量的了解,淘宝网不可能在这个数据上造假,因为他们有五十万台实实在在从生产线里生产出来的产品,怎么可能到了销售终端的时候缩水？更不可能凭空消失。 Infers from the situation of capacity and sales frequency, Sun Tongyu thinks that the Taobao net sold 500,000 to be the ground truth on the same day, but they only deliver goods 100,000, this data deviation was too big, Sun Tongyu thinks it over as if only then a possibility, that is the Taobao net is saving the stock quietly, remaining 400,000 were detained by them for some reasons. 从产能和销售频次的情况来推断,孙同雨认为淘宝网当天卖出五十万台应该是真实数据,但是他们只发货十万台,这个数据偏差的太大了,孙同雨想来想去似乎只有一种可能,那就是淘宝网在悄悄积攒库存,剩下的四十万台被他们自己因为某种原因扣留了下来。 This supposed that although can explain that difference where 400,000 machines went, but could not convince from the angle of normal logic, what manufacturer met the driving pile-up of goods not to sell? Only if what has the room for appreciation product, the room for appreciation that but mp3 has, it almost will fall 20% to go out after half year, does the Taobao net cover these 400,000 machines is being courts death? 这个假设虽然能解释那差出的四十万台机器去了哪里,但却从正常逻辑的角度说不通,什么厂商会自己主动压货不卖？除非是什么有升值空间的产品,但mp3有个屁的升值空间,它几乎每隔半年就会跌个20%出去,淘宝网捂着这四十万台机器难道是自己找死？ How wants to think that the logic does not pass, Sun Tongyu starts to be somewhat worried suddenly, he remembers a proverb: The matter leaves must have the monster unusual, although cannot think through reason, but how because just wants not to think smoothly, will make in his subconscious feel in this certainly to have the conspiracy to exist. 怎么想都觉得逻辑不通,孙同雨忽然开始有些担心,他想起一句俗语:事出反常必有妖,虽然自己想不通其中缘由,但正因为怎么想都想不通顺,才会让他潜意识里感觉到这里面一定有阴谋存在。 Sun Tongyu hastily Browsing searched for a Mangomi relevant information, this does not search for importantly, a big pile most newly immediately presented by Baidu including and Mangomi related content. 孙同雨急忙上网搜了一下mango-me的相关信息,这一搜不要紧,一大堆最新被百度收录与mango-me有关的内容就立刻呈现了出来。 When his look, his whole person seemed been common by the thunder strike. 当他一条条看下去的时候,他整个人都仿佛遭了雷击一般。 Why the Shanghai user posted saying that they did receive the arrival of shipment instant kill next noon? Shanghai leaves the Yanjing almost 1500 kilometers! 为什么沪市的用户发帖说他们在秒杀的第二天中午就收到货了？沪市离燕京差不多一千五百公里啊！ Why the Guangzhou user said that they also in the goods that instant kill will receive next noon? You play any international joke with me! Guangzhou is more than 2200 kilometers from Yanjing! When did Express Mail Service have this efficiency? 为什么还有羊城的用户说他们也是在秒杀第二天中午收到的货？你们跟我开什么国际玩笑！羊城距离燕京有两千两百多公里啊！ems什么时候有这效率了？ ( To be continued.) (未完待续。)
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